About KFC

Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC
provides the ultimate chicken meals for a chicken Loving Nation. Be it Colonel Sanders secret
Original Recipe Chicken or the Hot & Spicy version, every bite brings a YAM on our face. At KFC we
can proudly say, "WE Do Chicken Right".
Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way. With over
10,000 outlets in the world, KFC has maintained its title, for the last 60 years, of being the Chicken
Experts. Opening the first KFC outlet in Gulshan-e-Iqbal, Karachi in 1996, KFC Wore the title of
being the market leader in its industry. Serving delicious and hygienic food in a relaxing
environment made KFC everyone's favorite. Since then, KFC has been constantly introducing new
products and opening new restaurants for its customers. Presently KFC is branched out in nine
major cities of Pakistan (Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot,
Hyderabad, Islamabad) With 34 outlets nation-wide.

Facts:
Apart from fulfilling our commitment of serving delicious, fresh and hygienic food at the same time
providing our customers with the ultimate entertainment, KFC also plays part in the economic
development of our country. As
- Presently KFC has provided employment to over 1200 Pakistanis, which adds up to 6000
individuals directly dependent on KFC Pakistan.
- 95% of food and packaging material used in KFC Pakistan is procured locally, which sums up to a
purchase of over Rs.35 million per month.
- Each new outlet developed by KFC Pakistan costs approximately Rs.40 million, which is a huge
amount for our construction industry.
- KFC and Pakistan... Growing Together.

Cupola Pakistan:
Cupola is a Dubai based multinational company involved in several business including, oil gas
exploration, plastic cards, retail markets and food furnishing. Cupola holds the master franchise
rights to operate KFC in Pakistan.

Our Vision:
Cupola creates value through change, challenging existing paradigms and by applying vision,
innovation and skilled execution. We seek opportunities for investment where others do not look
and we examine these opportunities with open-mindedness, throughness and hard-headed
practicality.

Our Mission:
Our mission is to harness and reap the potential of the rapidly developing markets of the Arabian
Peninsula and South Asia. We apply a regional focus to allow us to reap the potential of rapidly
expanding markets in the Arabian Peninsula and South Asia. In the mature capital markets of
Europe and United States, we are well regarded as innovative and creative niche investors. We
believe in the minimization of risk: through the depth of our senior management and the quality of
our professional staff; through exhaustive and through an emphasis on pre-feasibility.
What everyone in Cupola shares is an almost obsessive drive for quality, an active consciousness of
the team approach and a commitment to our collective success. We strive continually to improve
the tangible and intangible returns of all our stakeholders.

The Principles of Cupola:

Credibility: Being regarded by our stakeholders as being reliable source of Knowledge.
Character: Conducting ourselves with honesty, integrity, and spirit.
Communication: Facilitating free flow of information about all our activities. Always voicing our
opinion and sharing our concerns.
Creditworthiness: Total honesty in our business dealings, as financially responsible partners,
advisors and employers.
Commitment: Always seeking to be true to our word, but doing what we do with energy and
determination.
Capacity: Constantly seeking to reinforce and build our capabilities to the point of always
exceeding the exceptions of others, but always doing so as part of a team.
Coherence: Being clear to the point of transparency at all times.
Conscientiousness: Striving for excellence – we believe that there is no shortcut to hard work.
Charisma: Seeking to stand out from the rest and employing people who do.
Conceptual: Thinking with clarity, imagination and communicating this clearly.
Caring: Doing what we do with a deep commitment to quality and bearing in mind the opinions of
others.
Community: Beleiving that we have a deeper role to play than just being business people and
returning some of the rewards that we reap.

Our Activities:
The Cupola Group is an Asian Development Capital and Operating Group. The group has offices in
United Arab Emirates, United Kingdom, Switzerland and Pakistan. The Group’s head offices is in
Dubai. Cupola’s activities are conducted through four clearly defined business groups.

Capital Group
Industrial Group
Consumer Group
Information Group
The Activities of the company are regionally focused, but various projects and strategic investments
are undertakend in Europe and North America to take advantage of capital accessibility and niche
growth opportunity.

Refining Welfare (Charitable, Social, Educational Activities)

A matter close to our heat, and one that we strongly feel you as our customer. You have always
been kind supporters and partners to what Cupola / KFC-Pakistan is today. We are grateful and
appreciate your patronage!
We have recently felt a major void in the way business is conducted in Pakistan. A lot of lip service
is provided to economic and social development, yet no action in actuality taken. Recently, we have
taken a couple of initiatives, which we feel address this disparity. Especially in the field of
education:
.Teacher’s Convention;
.Teacher’s Convention 2005;
.Teacher’s Convention 2004;
. Teacher’s Training Workshop;
. Women’s Form;
. KFC Campus (TCF School)
. Educational Enhancement Program;

Chicky Fund Raising

The objectives of *Chicky Fund Raising” is to help needy children throughout Pakistan. To play an
active role in the development of our nation’s most valuable natural resource – our children; to
unite all members of local communities in a common cause in the month of Ramadhan each year
during the annual collection and distribution campaign; to contribute to better communities in the
future. KFC wants to promote the spirit of helping the less fortunate of our society among our
partner school Kids.

Through this program students will collect:

Toys
Cash
old books,
Stationary items,
Non-perishable food,
These fund are given to SOS, care & Kindness Rahat Gah, Education & Training For Special kids and
other social welfare organizations. The kids will hand over the good to the organizations themselves
and will be actively involved in the program.

Faryad
Is the environmental campaign by KFC Pakistan. The main project of Faryad are tree plantation,
creating awareness & cleaning the environment and traffic rules and regulation. We did series of
FM-100 programme with school principals to create the awareness of environmental poullution
among school children.
Jail Visits
Our existing penal system has thousands of children who were born in prison and know no existence
outside of these prisons. KFC – Pakistan periodically visits these under privileged children along with
chicky (our children’s mascot) to entertain them. Free food and gift are provided.

Special Children
There are three ways in which we cater to them: Visits to their facilities to provide entertainment,
again through Chicky; Visits to our facilities for food and entertainment; All new unit openings are
done by special children as our guests of honour to inaugurate the outlet.