ctovar@live.unc.

edu

iamcarlostovar.com

@carlos_tovar

linkedin.com/in/tovarcarlos

Education
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
Bachelors of Arts in media and journalim with a specialiation in advertisng

MAY 2016

Experience
Content Marketing Intern, Ogilvy & Mather Advertising
June 2015 - August 2015
Mapped creative ideas to strategic pillars to ensure their alignment with the strategy. Contributed to a diagramof a
digital ecosystem that helped clients understand the role of each platform. Ran the @OgilvyAdVideo twitter account,
Contributed on-target content ideas, all for IKEA's Together We Eat Campaign: https://togetherweeat.com content
assessments for several new business/web site redesign assignments: .assessment of digital tools on a client web site
to highlight relevant content which could be integrated into the campaign experience.
Junior Strategist, Clean Strategy Group, Inc.
May 2014 - May 2015
Assisted managing partner and senior strategist with research, brieng, editing/creating keynote presentations,note
taking during client meetings, creative thinking, and planning and analyzing to identify the most important audiences
for clients. Help deliver clients an integrated strategy that helps simplify communications and fuels growth. Maintain
Cleanstrategygroup.com via Wordpress.
Social Media Marketing Intern, North Carolina Public Radio-WUNC
January 2016 - Present
Created and monitors the American Homefront Project's social media presences on Twitter and Facebook. Creating
a community for the project as we engage with citizens that are intrigued by military homefront issues to tell their
stories.
Head of New Business, Buzz Enterprises, LLC
July 2015 - Present
Created a strategy that included adding new digital screens inside the vehicles to create more advertising capability.
Set lower advertising rates in order to capitalize on targeting local businesses, bars, and restaurants that have smaller
marketing budgets. Delivered a sales plan that instructed how to attack, sell, and execute the strategy.
Sports Marketing Intern, University of North Carolina at Chapel Hill
January 2015 - April 2015
Assisted with the Rebranding of UNC-CHs 2015 colors, including planning marketing efforts on ways how to unveil the
new colors and ways to gain on-campus support. Helped plan Spring 2015 marketing tactics and designing Student
T-Shirts for Baseball season. Supported with game-day marketing operations for Varsity Womens Basketball and Varsity Mens
Baseball 2014-15 seasons.
Store Manager at Thrill City LLC
April 2014 - January 2015
Determined marketing strategy changes by reviewing operating and nancial statements and sales records. Achieved nancial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.
Completed store operational requirements by scheduling and assigning employees. Maintained store staff by recruiting,
selecting, orienting, and training employees. Ensured availability of merchandise and services by approving contracts, maintaining inventories.

Awards
Varsity Letter: UNC Football Manager

March 2013- May 2014

Skills
Spanish Fluncy,Social Media, Market Research (MRI, Forrester, Mintel, AdSpender, Simmons OneView, etc) Social Listening
(Atlas Infegy, Crimson Hexagon, Zodiac, etc) Google Suite (Adwords, Trends, Analytics) Primary Research (Interviews, Surveys,
Focus Groups, etc) Adobe Suite (Photoshop, llustrator), Public Speaking, Retail Marketing, Sales.