Astrit

Assessment. Training. IT

Proposal Writing Workshop

Workshop Objectives

Overview of proposal writing process

Understanding the RFP (Request for proposal)
Initiating proposal writing
Doing research
Writing the proposal
Checking for readability
Proofreading and adding the final touches

Astrit Technologies

Assessment . Training . IT

The Proposal Writing Process

Astrit Technologies

Needs
analysis

Goal
statement

Outline

Edit

Initial
draft

Research

Polish

Submit

Assessment . Training . IT

Types of Proposals

Formally Solicited
Written in
response to
published
requirements
Request for
proposal (RFP)
Request for
quotation (RFQ)
Request for
information
(RFI)

Astrit Technologies

Informally Solicited
Sole-source
proposal
No competition
and no need to
respond formally

Unsolicited
Give aways e.g.,
marketing
brochures
Introduces
possibility of sale
and not designed
to close a sale

Assessment . Training . IT

Identifying Your Purpose and Your Audience

What
exactly will
the
proposal
do?

Astrit Technologies

What needs
it will
address
and how

Identify who
the
audience
will be

Identify
indirect
stakeholder
s

Assessment . Training . IT

Performing a Needs Analysis

Who are the customers of the

proposal?
What are their needs or wants?
Do they currently have as a solution?
If yes, what are the pain points?
What can we offer?

Astrit Technologies

Assessment . Training . IT

Writing the Goal Statement

Identify the type of proposal

Add in the purpose of your proposal

E.g., Our proposal will convince the reader to <desired

end result>
Astrit Technologies

Assessment . Training . IT

General Proposal Format

Cover letter and title page

Table of content

Introduction

Astrit Technologies

Main body

Executive
summary

Conclusions

Assessment . Training . IT

Creating a Framework

Build the body

Outline major
points

Define writing
guidelines

Astrit Technologies

Assessment . Training . IT

Getting Down to Details

Supporting points

Sub-categories
At least two sub-points per
heading
Astrit Technologies

Assessment . Training . IT

Educating the Evaluator

Statement of Understanding

Benefits Analysis

Organizational Impact Statement

Astrit Technologies

Assessment . Training . IT

Ghosting the Competition

Include alternate
solutions

Astrit Technologies

Show when they

are appropriate
and benefits of
each

Highlight that
your solution
does not have
the weaknesses
of your
competition

Assessment . Training . IT

Checking for Clarity

Are my sentences clearly constructed?

Have I primarily used the third

person?

Does each paragraph have a logical

beginning, middle and end?

Astrit Technologies

Assessment . Training . IT

Reading for Your Audience

Is there any jargon that

needs to be explained?

What questions can be

anticipated?

Highlight areas that

need clarification

Astrit Technologies

Assessment . Training . IT

How to Contact Us

Astrit Technologies
Website: www.astrittech.com
To engage us for facilitating this training for your
employees please contact us at
yogesh.madaan@astrittech.com
Cell 1: +919890217299
Cell 2: +917030730058

Astrit Technologies

Assessment . Training . IT