STRENGTHS

Ford Philippines sales last year jumped a record 25 percent to 25,372

units, firmly establishing Ford as the number three-selling automotive
brand in the country.
The highly capable and versatile Ranger finished 2015 as the second
best-selling pickup truck in the Philippines with total retail sales that
increased six percent year-over-year to 8,445 units.
The EcoSport compact urban SUVs continuing impressive run made it
Fords best-selling nameplate in the Philippines in 2015.

WEAKNESSES
OPPORTUNITIES

Mitsubishi Motors Montero Sport sudden acceleration issues. Victims

of alleged sudden unintended acceleration (SUA) incidents on Montero
Sport SUVs have turned to social media to voice their grievances and
calls for action.
Philippines is the 5th lowest worldwide of car ownership and only 38%
of the households own a car. Despite the low car ownership level in the
Philippines, the Nielsen survey revealed that Filipino consumers join
Indonesians and Thais as having the strongest drive of acquiring a car
within the next two years.

THREATS

Berjaya Auto, distributor and retailer of Mazda vehicles in Malaysia and

the Philippines, will be reviving the SsangYong brand in the Filipino
domestic market.
Toyota Motor Philippines (TMP) Corp. is investing more than P2 billion
for the full model change of the Innova, the companys best-selling
multipurpose vehicle assembled in its Sta. Rosa, Laguna plant.

SOURCES:
http://www.mb.com.ph/ford-ph-delivers-record-sales-in2015/#z5TVSSqdkelRe5pa.99

http://cnnphilippines.com/news/2015/12/04/Montero-Sport-suddenacceleration-victims-stories.html
http://paultan.org/2016/01/27/berjaya-auto-to-revive-ssangyong-in-thephilippines/
Malaya Business Insight April 25, 2014 VolXXXII No. 3 Page1
Malaya Business Insight September 3, 2014, Vol32 A1;A3
Malaya Business Insight August 21, 2014 Vol32 No. 3 P A5

STRENGTHS

Limitless improvement of quality in products and services

Long-lasting commitment in making vehicles safer for customers
Protects extended service plans
Strong brand image
Effective innovation development

(http://corporate.ford.com/company.html?gnav=footer-aboutford)
WEAKNESSES

Reducing jobs, Cut low-profit auto models in Europe

(http://www.wsj.com/articles/ford-plans-to-reduce-jobs-cut-low-profitauto-models-in-europe-1454491803)
Takata air bag inflator caused the bag to rupture, sending shrapnel into
the vehicle. (http://www.reuters.com/article/us-ford-recall-takataidUSJCN0V41NA)
Plans to close 14 manufacturing plants in North America
(http://www.money.cnn.com/2006/01/23/news/companies/ford_closings/
)
Ford Motors will exit Indonesia and Japan in 2016
(http://www.trefis.com/stock/f/articles/334409/ford-motors-will-exitindonesia-and-japan-in-2016-why-this-will-not-impact-its-internationalbusiness/2016-02-04)
Ford's cash flow yield spiked to ~7% as a result, yet investors would have
none of it. (http://seekingalpha.com/article/3812426-ford-motor-ok-juststupid)

OPPORTUNITIES

Mitsubishi Motors Montero Sport sudden acceleration issues. Victims

of alleged sudden unintended acceleration (SUA) incidents on Montero
Sport SUVs have turned to social media to voice their grievances and
calls for action. (http://cnnphilippines.com/news/2015/12/04/MonteroSport-sudden-acceleration-victims-stories.html)
Philippines is the 5th lowest worldwide of car ownership and only 38%
of the households own a car. Despite the low car ownership level in the
Philippines, the Nielsen survey revealed that Filipino consumers join
Indonesians and Thais as having the strongest drive of acquiring a car
within the next two years.
With Lincoln Continental Reborn, Ford Renews Push Into China
(http://www.nytimes.com/2016/01/13/automobiles/autoshow/with-lincolncontinental-reborn-ford-renews-push-into-china.html?ref=topics)
Columnist Rob Enderle compares Fords innovation approach with Ciscos and
concludes that a combination of both would work best
(http://www.cio.com/article/3023309/innovation/ford-vs-cisco-two-ways-to-approachinnovation.html)

THREATS

Ford says Apple and Google are 'welcome' to join automotive arena
(http://appleinsider.com/articles/16/01/20/ford-says-apple-and-google-arewelcome-to-join-automotive-arena)
Berjaya Auto, distributor and retailer of Mazda vehicles in Malaysia and
the Philippines, will be reviving the SsangYong brand in the Filipino
domestic market. (http://paultan.org/2016/01/27/berjaya-auto-torevive-ssangyong-in-the-philippines/)
Toyota Motor Philippines (TMP) Corp. is investing more than P2 billion
for the full model change of the Innova, the companys best-selling
multipurpose vehicle assembled in its Sta. Rosa, Laguna plant.