Tre a t m e n t

J U L I E N FA N TO N d A N D O N

STORYBOARD V1

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02- The camera continues its upward

movement, until all that can be seen is the
massage disk.

03- Once the camera finishes its movement,

and is directly above the massage disk, the
light goes out and gives way to the twilight.
Then, a rim of light glows around the disc.

05- CUT: Close up on the disc. A light passes

across the disks surface, and the resulting
glare brings definition to the disks form and
design.

06- Light continues moving across the disk.

07- CUT: Wide shot of the product. The

08- One after another, the dierent layers that

camera zooms out softly.

comprise this containerthe massage disk, lid,

and jar of cream slide toward the right in an
arc formation. Every tier of the package gets
shown.

09- CUT: Close up on the texture of the cream.

The camera begins a zoom out

10-As we begin seeing the body of the

container, the lid (the middle tier) reappears in
the frame, and lowers itself onto the product
to reseal it.

11- The camera has completed its movement.

The cap is fixed atop the jar. The massage disk
comes into frame to rest beside the container.

12- PACKSHOT.

01- Dipped 3/4 shot of the product. The

camera begins the trajectory towards an
overhead shot.

04- The disk disengages and shifts to the

right, slightly revealing whats beneath. A
moonlight then dawns on then expands
around the product.

STORYBOARD V2

01. Close up on the disk, A light moves across

the disks surface, and a transient glare gives
definition to the disks form and design.

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02- The light continues moving across.the disk

05- CUT, Plan on the hard massage in the

dark, the light begins to live around the disk.

06- The light increases, and further

illuminates the disks details.

09- CUT, close up on the texture of the cream.

10- The light moves around to sculpt the

11-CUT: The camera is moving outward, and

we begin to see the whole container, the lid
(the 2nd tier) reappears in the frame, and

12- The camera has completed its movement,

The cap is fixed atop the jar. The massage disk
comes into frame and rests itself beside the

lowers itself onto the product to reseal it.

container.

03- dipped 3/4 shot of the container

04- The disk disengages and shifts

itself to the right, slightly revealing
whats beneath.

07- CUT: Wide shot of the product.

08- One after another, the dierent layers that

comprise this containerthe massage disk, lid,
and jar of cream slide to the right in an arc
formation. Every tier of the package becomes
shown.

creams texture.

13-PACKSHOT.

GENERAL INTENTIONS
On this film, my approach will be photographic. I aim to best emphasise the products design, beautify its
container and contents, and imbue it with a luxurious dimension. I believe that its essential to capture as
much of the footage in-camera as possible, and minimise post-production. Precision, moving light and
elegance are the drive of this film.
My graphics vision is uncluttered and contemporary, and I adhere to keeping things minimal. I wish to use
my strong aesthetic sensibilities to present the Lancome Renergie French Lift as an
exceptional product for women.

GENERAL INTENTIONS
The nocturnal world is used to give the product a sense of mystery. Light and perpetual motion will bring
life to the product, and reveal the innovative design of its cover. It is also imperative to use graphic tricks
to symbolise the night. Light caused by the moon and by eclipses will be the types of light that we will
employ.
Through the play of light Im going to use, I want to create constant
interaction between the product and the camera, which will give a real boost to the narration and make
an impactful film. The product will be given a spectacular aura, and introduced as if it were a newborn
star within the blackness.

LIGHTS
The key element of the film is the attention to light. The moving light will magnify the product, and also highlight various packaging materials
(gold metal, glass ...). It will help to show the many details of the container and massage disks design, as well as the texture of the cream. The
nocturnal world is the sole setting of the film, a world that is both sophisticated and captivating.
To symbolise the night, I will use an eect resembling an eclipse. A sliver of light in the darkness will illuminate the product so that its visible
portion takes the shape of a crescent moon.

The key element of the film is the attention to light. The moving light will magnify the product, and also highlight various packaging materials (gold metal, glass ...). It will help to show the many
details of its design and the texture of the cream. The nocturnal world is alone the set of the film,
a world that is both sophisticated and captivating.
To symbolise the night, I will use the eect produced by an eclipse which will discover some of the product. The visible part that will appear during the discovery will draw a crescent moon, which result in subtle night scene.

CAMERA
The camera will move with the light in a coordinated manner, and go around the product to enhance the details of the packaging.
Motion Control technology for our camera will allow the camera to perform fluid and relaxed motions. It will allow us to transition directly
from a shot of the front of the product to an overhead shot in a single, seamless, and easy movement.
The camera will be in perpetual motion throughout the shoot, to make the shots more engaging.

MATERIALS & TEXTURES

The product is comprised of dierent materials: gold-plated
metal, violet coloured glass, the massage disk, and of
course the cream itself.
It is imperative that all components of the product are
enhanced by the light, which will be in constant motion to
sculpt shapes and reveal the outer packagings finer details

BACKGROUND & SHADOWS

The environment surrounding the container will be

white. The shadows, which are produced by the lights
on the background, will bring mystery and elegance to
our image.
The silhouette of the container will be projected on to
the white matte surface. The transparency of the glass
container will allow the projector light to pass through.
The shadow on the wall will be stained with the
containers violet color. The containers glass make will
be identifiable by its shadow alone.
The combined constant movements of the lights and the
camera will give life to the projected shadows in the
background.

LIGHT EFFECTS

We will use gentle light eects to highlight select

parts of the jar, and add definition to the fine details
of its design. These slight alterations are what will
make all the dierence.

PACKSHOTS REFERENCES