ESD FOIL Response

As of March 2015
New York State Business Development and Tourism Marketing Program

In Governor Cuomo's first year, as part of his efforts to return the competence and function of
state government, he revitalized the State's once robust business development and tourism
efforts. Business development efforts use advertising to generate growth from existing and new
businesses within the State and to attract new businesses from outside the State. For tourism,
the iconic I Love NY campaign was revitalized and complemented by the Path Through History
tourism campaign, which highlights the state's historical significance, and the Taste NY
campaign, which highlights the wine, beer, spirits, and cider industries, as well as our many
culinary attractions. In addition, after Super Storm Sandy, part of the federal government's
funded recovery efforts included tourism advertising for storm- damaged areas to help drive
tourism in those areas.
The funding for this program was by mutual agreement with the Executive and Legislature and
was funded through the budget process in allocations for this purpose. The program was also
the subject of a series of public announcements. The marketing efforts were first funded in
2011 and funded each year thereafter through 2015. The Legislature funded $50 million per
year for five years for a total of $250 million. Of that amount $170 million has been committed
or spent. The full amount that was budgeted will not be spent this year, and surplus funds will
be carried over to the next year. Separately, the federal government also approved $37.5
million, primarily to help revitalize tourism in storm-affected areas, which was almost all
committed or expended. In total, $207 million was spent of the total approved $237.5 million.
The advertising was created and placed by BBDO, a nationally known advertising agency
selected through a Request For Proposal bid process conducted by ESD, and approved by the
State Comptroller's Office.
The television and radio ads in support of each of the activities were as follow:
Summer Tourism:
A total of $25,302,005 was spent on TV and radio ads.
50% of the
advertising costs were spent in-state and 50% out-of-state. Summer tourism campaigns are
equally focused on in-state and out-of-state residents because summer vacations tend to be
longer than at other times of the year and more people travel.
Winter Tourism: A total of $12,780,542 was spent on TV and radio ads. 57% of the
advertising costs was spent in-state and 43% out-of-state. Winter campaigns are typically
aimed at instate residents to encourage them to participate in local activities.
Fall Tourism: A total of $15,675,490 was spent on TV and radio ads. 65% of the advertising
costs was spent in-state and 35% out-of-state. These advertising campaigns are typically
aimed at getting downstate residents to take fall weekend trips to Long Island and Upstate.
For Economic Development: A total of $86,323,548 was spent on TV and radio ads for three
New York Open for Business campaigns and the START-UP NY campaign. 40% of the advertising
costs were spent in-state and 60% out-of-state, in order to attract business from outside the
State of New York while working to retain and expand businesses inside our state.
The State also ran a TV ad to support the New York wine industry within the State of New York.
The TV component of that advertising campaign totaled $949,075. 69% of the advertising costs
were spent in-state and 31% of the costs out-of-state.
The State also ran a Storm Recovery Assistance ad to help direct and inform New York residents
and businesses impacted by Super Storm Sandy. The TV spending for this advertising campaign
totaled $2,979,251.
Three types of TV and radio media market buys are done for the program:
National: These are national network buys used almost exclusively for business development
that run in all media markets in the country including the State of New York. Attracting
business from out-of-state is an important goal and is more difficult than expanding within the
state. Therefore, a greater percentage of business advertising is directed out-of-state.
Spot out-of-state: These are individual markets outside the State of New York. These are
almost exclusively tourism buys that target markets in contiguous states and Montreal and
Quebec that are a five-hour driving distance from New York attractions. On rare occasions, a
business ad was purchased using spot TV, but only in adjacent states and provinces that are
high priority target for New York job attraction, e.g., Pennsylvania, New Jersey, Connecticut,
and in some cases Canada.
Spot in-state: These are the ten New York State media markets. New job creation is often
derived from New York State business expansion or new business creation and we need to
encourage that activity.
The New York City media market:
Serves an important dual purpose.
In addition to
communicating to downstate businesses, the New York City media market reaches northern
and central New Jersey, southern Connecticut on the New York State border, and a portion
of Pennsylvania on the New York State border. We run tourism ads in all NYS markets since
instate residents are responsible for much of the tourism dollars spent in the State of New
York. Again, New York City is critical in this effort as it is the largest population center for
upstate tourism travel and the place most visited with over 50 million tourists per year.
Amounts are adjusted over time to reflect credits for advertisements not aired and for changes to the rotation of advertisements, both of which affect costs.
ESD Campaign Overview

Campaign
Summer Tourism 2012
Dates
Number of Spots
5/27/12-7/1/12
6/21/12-8/19/12
4 Spots
New New York 2012 Business Development

Fall Tourism 2012
8/27/12-10/7/12
New New York 2012 Business Development 2
10/25/12-11/30/12
Winter Tourism 2013

New New York 2013 Business Development
Storm Recovery Assistance
2 Spots
No TV
$10,804,947
12/3/12-1/13/13
2/12/13-6/5/13
5 Spots
$13,101,937
3/25/13-6/16/13
2 spots
$2,979,251
5 Spots
2 spots
$13,416,167
3 Spots
$1,822,684
$7,093,727
12/10/2013 - 2/19/2015
9/8/2014 - 10/26/2014
3 Spots
6 spots
8 spots
7 Spots
2 Spots
$8,727,639
$9,790,342
$44,351,243
$4,893,475
1/5/2015 - 3/1/2015
2/2/2015 - 4/23/2015
2 Spots
2 Spots
$3,963,627
$6,114,413
Post-Storm Summer Tourism 2013
6/17/13-9/1/13
Wine Industry Promotion Business Development
9/2/13-11/10/13
Post-Storm Fall Tourism 2013

Storm Anniversary Tourism 2013
Winter/Spring Tourism 2014
Summer Tourism 2014
StartUp NY
Fall Tourism 2014
Winter Tourism 2015
Economic Development
6 Spots
5 spots
Spend
$2,095,495
$11,951,008
$1,865,603
10/8/13-10/29/13
10/25/13-11/21/13
1/20/14-5/1/14
5/15/2014 - 9/7/2014
$89,276.00
$949,075
TV and Radio - April 2012 to March 2013

Market
NYC
Tourism TV
Sandy Assistance TV
Economic Development TV
Tourism Radio
$2,770,874
$19,624
$100,098
$11,426,542
$478,790
Binghamton
$46,390
$8,874
$2,920
Syracuse
$74,973
$20,271
$332,427
$118,547
$11,598
$530,917
Elmira
$31,898
$5,115
$156,668
Utica
$30,281
$2,547
$142,327
Rochester
$86,707
$12,209
$409,448
Watertown
$34,747
$86,243
$3,793
$2,326
$145,067
Burlington-Plattsburgh
Albany
Buffalo
Cleveland
Philadelphia
Hartford-New Haven
Erie
$159,696
$384,306
--
$92,357
$301,409
$143,716
$32,068
$79,925
$0
$11,291
Johnstown-Altoona-St Colge
Harrisburg-Lncstr-Leb-York
$0
$7,677
$0
$28,264
Pittsburgh
Wilkes Barre-Scranton
Canada
$0
$39,710
$0
$106,650
$17,100
$44,038
$13,768,718
Nation I Network
$297,925
--
--
NYS Markets
$3,961,100
$14,166,186
$297,925
NYS HHs
$2,733,159
$9,774,669
$297,925
$1,227,941
$4,391,518
$580,341
-
$13,768,718
Out of state HHs

Out of State Spot Markets
National Network
$89,276
$323,864
NYS HHs
$1,239,185
$12,529,534
Out of state HHs

TOTAL
$3,961,100
$89,276
$28,258,768
$297,925
TV & Radio Spend - April 2013 to March 2014

Market
NYC
Tourism
Sandy Assistance
$20,070,820
$11,292,350
$2,681,326
Albany
Binghamton
$776,453
$637,092
$226,494
$222,414
Syracuse
$437,976
$406,483
Buffalo
$532,335
$605,100
Elmira
$201,302
$200,355
Utica
$194,986
$173,995
Rochester
$499,771
$481,557
Watertown
$246,903
$210,827
$349,130
$470,351
Cleveland
Philadelphia
Hartford-New Haven
Erie
Pittsburgh
Portland
Providence/New Bedford
Springfield/Holyoke
Baltimore
Canada
$30,334
$1,765,688

National Network
NYS HHs
Out of state HHs
TOTAL
$883,347
$65,729
-$198,464
$706,707
$44,285
$4,773
$15,593
$4,215
$10,602
$495,092
$39,031
$20,992
$54,837
$209,240
$23,614
$68,385
$123,596
$75,552
$726,220
$142,901
$60,814
National Network
NYS Markets
NYS HHs
Out of state HHs
Wine
$11,581,126
$23,536,171
$16,239,958
$7,296,213
$4,373,697
$27,909,867
$14,700,523
$10,143,361
$4,557,162
-
$447,240
$11,581,126
$1,042,301
$10,538,824
$26,728,889
--
--
$2,681,326
$2,681,326
-
$949,075
$654,862
$294,213
$949,075
$2,681,326
TV & Radio Spend - April 2014 through April 2015

Market
NYC
Albany
Tourism
12,932,056
12,043,697
628,769
677,940
Binghamton
208,311
235,553
Syracuse
450,335
504,011
Buffalo
674,244
717,453
Elmira
231,279
270,890
Utica
212,255
235,941
Rochester
561,169
560,754
Watertown
229,274
235,637
495,172
576,224
Cleveland
1,087,232
Philadelphia
1,986,387
Hartford-New Haven
588,439
Erie
123,107
207,822
Pittsburg
Springfield/Holyoke
Canada
430,483
56,717
200,185
207,172
287,384
15,278,293
National Network
NYS Markets
NYS HHs
Out of State HHs
National Network
16,622,866
16,058,098
11,469,777
11,080,087
5,153,088
5,174,931
4,978,010
15,278,293
1,375,046
NYS HHs
Out of State HHs
TOTAL
Note: Spend through 4/30
21,797,292
13,903,246
31,336,390
NY OPEN FOR BUSINESS

Commitments as of 4/30/15
Job Type
Total Dollars*
$10,760,988
BBDO Administrative &

Creative Services (Labor)
BBDO administrative and creative services for

marketing and advertising campaigns to generate
business investments and create jobs in New York
State and to promote tourism in New York
through the Fall Tourism, Spring Tourism,
Summer Tourism and Winter Tourism campaigns.
Costs for Specialized Marketing

and Communication Services
(Labor)
S p e c ia l iz e d m a r k e t i ng c os ts f or t o ur is m a nd
b us i ne s s d e ve l op m e n t m a r ke t i ng c a m p a i g n s .
rm
Includes New York State brand platf
development; creative work related to Sandy
recovery outreach; event support and public
relations support for START-UP NY; marketing
and communication plan development for STARTUP NY; START-UP NY database and collateral
redesign; Sandy business outreach; Post-Storm
Tourism advertisements with the MTA; Sandy
recovery website design; and Taste NY booth
installation.
$9,480,121
Media TV and Radio

Advertisements
TV advertising purchases for START-UP NY and

three
Masterbrand
business
development
advertising campaigns on national networks (e.g.
CNBC, CNN, MSNBC) covering all U.S. Markets.
Additional local TV spots were purchased in
contiguous markets (PA, Ohio & Canada) as
warranted.
$144,623,444
Media - Print Advertisement
Print advertisements in the New York City market,

9 upstate New York Markets, and out-of-state
$7,570,381
markets
covering
primarily
Pen nsylva ni
Connecticut, Maryland and Canada for various
tourism and business development campaigns.
Media OOH Advertisement
Out-of-home display ads (e.g. airport displays and

MTA) in NY State locations.
$3,980,993
Media- Digital and Priority

Search Engines
Digital ads and priority search status in search

engines for business development and tourism.
$8,916,539
Media Direct Advertising

Production Costs
Other Marketing Costs

TOTAL
Direct mail advertising for START-UP NY campaign.
$375
All costs to produce creative materials for all

tourism and Masterbrand business development
m rketing campaigns, including TV commercials,
radio commercials, print ads, collater and I materials
digital ads.
$15,664,249
Sponsorships, events, marketing events, and other
miscellaneous marketing costs.
$5,853,637
* Figures are based upon financial commitments, not actual spending.
$206,850,727
IMO ADMINISTRATIVE & CREATIVE SERVICES

Job Number
Commitment
Date
Difference from
Estimate
Campaign
Type
A20003
Masterbrand
Labor
Campaign Phase I Launch Fees
12/13/2011
$911,630.60
$0.00
$723,789.05
A20078
Tourism
Labor
Tourism Snow Ad Fees
1/20/2012
$33,196.63
$0.00
$33,015.28
-$181.35
A20125
Tourism
Labor
Summer Campaign
1/20/2012
$310,292.92
$151,601.34
-$158,691.58
A20168
Masterbrand
Labor
ESD Q2 2012 SOW (Labor)
4/13/2012
$624,536.78
$0.00
$0.00
$781,277.28
$0.00
A20168 - REVISED
Masterbrand
Labor
ESD Q22012 SOW (Labor)
2/13/2013
$0.00
$156,740.50
420167
Tourism
Labor
ESD Tourism Q2 SOW (Labor)
4/13/2012
$383,161.49
$0.00
$393,933.23
$10,771.74
A20185
Masterbrand
Labor
ESD Products 122 SOW
4/17/2012
$296,968.70
$0.00
$270,157.61
-$26,811.09
A20249
Masterbrand
Labor
ES
0011 Evergreen SOW
6/5/2012
$166,661.36
$0.00
$9,125.43
-$157,535.93
420381
Tourism
Labor
Tourism Q3 SOW (Labor)
7/26/2012
$273,659.45
$0.00
$213,116.49
-$60,542.97
A20384
Masterbrand
Labor
Q3 Project List (Labor Fees)
8/21/2012
$611,944.00
$0.00
$445,932.09
-$166,011.91
A20437
Masterbrand
Labor
ESD Masterbrand Q4 SOW
10/3/2012
$519,364.55
$0.00
$402,380.94
-$116,983.61
A20442
Tourism
Labor
Winter Tourism Q4 SOW
10/15/2012
$57,994.01
$179,470.66
-$2,981.14
A20442 - REVISED
Tourism
Labor
11/20/2012
$0.00
$0.00
$16,663.98
A20442 - REVISED2
Tourism
Labor
12/20/2012
$0.00
$107,793.81
A10001
Masterbrand
Labor
ESD Q1 2013 Business Fee
1/2/2013
$500,311.92
$0.00
$477,675.92
-$194,709.32
A30001 - REVISED
Masterbrand
Labor
ESD Q12013 Business Fee
3/28/2013
$0.00
A30006
Tourism
Labor
ESD Q1 2013 Tourism SOW
1/2/2013
$17,548.70
$172,073.32
$0.00
A30006 - REVISED
A30224
Tourism
Labor
ESD Q12013 Tourism SOW
3/28/2013
$0.00
$177,099.08
Tourism
Labor
ESD Q2 2013 Tourism SOW
4/29/2013
$426,502.92
$0.00
$499,370.81
$72,867.89
A30410
Labor
ESD Q2 2013 Business Fee
7/17/2013
$367,728.07
$145,899.86
Labor
ESD Tourism 2013 Q3 Fee
12/20/2013
Masterbrand
Labor
ESD Business 2013 Q3 Fee
12/20/2013
$299,097.57
$334,605.22
$167,937.43
A30390
$0.00
$0.00
$0.00
$513,627.93
A30389
Masterbrand
Tourism
$211,404.95
-$131,160.14
-$123,200.27
A40151
Masterbrand
Labor
NY.gov & Governor.ny.gov
4/3/2014
$103,973.35
$0.00
$55,216.92
-$48,756.43
440055
Labor
Redesign - Labor C ESD Business
5/19/2014
$151,452.33
$0.00
$151,452.33
A40056
Masterbrand
Tourism
Labor
2013 Q4 Fee ESD Tourism 2013
5/19/2014
$298,587.33
$0.00
$298,587.33
$0.00
$0.00
A40347
Tourism
Labor
Q4 F e e ESD Tourism 2014 Q1 Fee
5/19/2014
$687,185.37
$0.00
Tourism
Labor
ESD Tourism 2014 Q1 Fee ESD
9/26/2014
$0.00
$0.00
$72,963.50
$760,148.87
A40347 - REVISED
440348
Start Up NY
Labor
Business 2014 Q1 Fee ESD
5/19/2014
$195,056.78
$0.00
$233,195.98
$0.00
A40348 - REVISED
Start Up NY
Labor
Business 2014 Q1 Fee ESD
9/26/2014
$0.00
$38,139.20
A40379
Tourism
Labor
Tourism Q2 2014 Fee ESD
6/11/2014
$649,404.91
$0.00
$649,911.38
$506.47
A40378
Start Up NY
Labor
Business Q2 2014 Fee ESD
6/11/2014
$318,315.63
$0.00
$310,937.57
488,665.66
6/18/2014
$0.00
$60,745.60
9/8/2014
$0.00
$20,542.00
Job Title
Estimate Amount
Revised Amount
Final Cost
-$187,841.55
$184,337.57
-$10,310.21
Start Up NY
Labor
Business Q2 2014 Fee
Start Up NY
Labor
650 Business Q2 2014 Fee
A40503
Start Up NY
Labor
BBDO Staffing f
8/27/2014
$12,920.00
440479
Start Up NY
Labor
Q3 2014 Business SOW
9/26/2014
$285,190.00
$0.00
$0.00
$264,234.83
-$20,955.17
A40480
Tourism
Labor
Q32014 Tourism SOW New
9/26/2014
$543,751.18
$0.00
$372,849.63
-$170,901.55
441086
A41104 - A
TasteNY
Labor
York State Beverage Business
10/27/2014
$39,552.25
$0.00
Start Up NY
Labor
ESD Business Q4 2014 Fee
12/17/2014
$148,431.64
$0.00
441104- B
State of Opportunity Labor
12/17/2014
$106,799.97
$0.00
A41104 - REVISED
4/24/2015
$0.00
$36,312.65
A41105
Tourism
ESD Tourism Q42014 Fee ESD
12/17/2014
$321,790.16
$0.00
A50168
Business Q1 2015 Fee ESD
1/22/2015
$264,201.61
$0.00
A50168 - REVISED
Business Q12015 Fee
3/24/2015
$0.00
$107,787.13
A50169
Tourism
Labor
ESD Tourism Q12015 Fee
1/22/2015
$235,285.75
$0.00
A50257
TasteNY
Labor
New York State Distillers Guild Staffing
3/10/2015
$35,694.90
$0.00
A40378 - REVISED
A40378 - REVISE
Labor
Oliver Quills - Form Digital
A50353
4/17/2015
$280,033.22
$0.00
450354
Tourism
ESD Tourism Q2 2015 Fee
4/17/2015
$417,489.53
$0.00
TOTAL COMMITTED
CO COMM!
TOTAL ACTUAL
$12,197,181.57
$10,760,987.66
Labor
$11,230,321
$966,861
$8,754,688.85
-$1,436,193.92
COSTS FOR SPECIALIZED MARKETING & COMMUNICATION

Job Number
Campaign
Type
Commitment
Date
Job Title
Estimate Amount
Revised Amount
Difference from
Estimate
Final Cost
X20190
Masterbrand
Research
1/11/2012
$52,600.00
$0.00
$52,600.00
120152
Masterbrand
Subcontracto Website Redesign Discovery Phase
1/30/2012
$100,000,00
$0.00
$100,000.00
X20639
Masterbrand
$0.00
Research
Tagline Research
4/26/2012
$6,000.00
$3,315.00
-$2,685.00
2012 ES
Research
$0.00
X20823
Masterbrand
Research
ESD Logo Research
6/15/2012
$6,000.00
$0.00
$0.00
A20385
$2,000.00
-$4,000.00
Tourism
Subcontracto ESD Fluency Digital Optimization
$6,174.14
$0.00
$0.00
-$6,174.14
X21059
Tourism
Subcontracto Fluency Digital Optimization
8/8/2012
9/6/2012
$62,000.00
A20436
$62,000.00
$0.00
Masterbrand
10/3/2012
$187,527.00
$249,527.00
$0.00
A20436 - REVISED
Masterbrand
10/22/2012
Masterbrand
10/18/2012
$0.00
$58,000.00
$62,000.00
X21227
Subcontracto ESD Proximity 'Big Happens Here' Q4

SOW Subcontracto ESD Proximity 'Big Happens Here'
Q4 SOW Subcontracto Q4 Fluency Media
$0.00
$0.00
$0.00
$58,000.00
X21252
$0.00
Masterbrand
Research
11/5/2012
$40,285.00
$0.00
$72,247.80
X21252 - REVISED
$1,637.80
Masterbrand
Research
$30,325.00
X21255
Masterbrand
Research
A20516
Tourism
-$2,266.49
X30666
Tourism
Subcontracto Pathways Through History SOW and Site Outl

Subcontracto RGA Tourism Discovery 2013 SOW Fee
X30814
Masterbrand
Subcontract
A30316
TasteNY
130281
Tourism
Tourism
2012 ESD Campaign Research

2012 ESD Campaign Research
2012 ES
Research - Travel and Stimulus
RGA NY.gov Redesign
11/8/2012
$0.00
12/7/2012
$8,010.00
$0.00
$5,743.51
1/3/2013
$46,594.00
$0.00
$46,594.00
$0.00
4/2/2013
$98,823.51
$0.00
$49,411.76
-$49,411.75
5/14/2013
$53,793.44
$0.00
$53,793.44
$0.00
7/17/2013
$60,000.00
$0.00
$60,000.00
$0.00
9/16/2013
$361,675.00
$508,265.01
$4,575.00
1/2/2014
1/15/2014
$0.00
$0.00
$0.00
$70,901.00
10/27/2014
$0.00
$126,886.56
$31,639.01
$0.00
$16,550.42
-$110,336.14
$225,271.60
$0.00
$221,599.41
-$3,672.19
130281 - REV1SED3
Tourism
X31320
TasteNY
Subcontracto ESD New York State Wine & Culinary Center 5

Subcontracto I Love NY.com Web Redesign by Simple View
Subcontracto ESD Warren Moore LLC Estimate
A30413
Sandy 7.5
Subcontracto ESD Geometry Global SOW
10/2/2013
10/15/2013
A30421
Masterbrand
Subcontracto APR lloveNY.com Negotiation
10/15/2013
$25,000.00
X31293
$25,000.00
$0.00
Start Up NY
Research
$0.00
10/15/2013
Subcontracto Makeable Storm Recovery Website Redesign 10/24/2013
$222,000.00
$175,640.72
$50,000.00
$0.00
$0.00
$50,000.00
-$46,359.28
$0.00
$158,006.00
$0.00
$158,006.00
$0.00
$32,000.00
$0.00
130281 - REVISED
130281- REVISED2
Tourism
ES Tax Free Zones Research
$39,475.00
X31395
Sandy 7.5
X31435
Start Up NY
X31542
Start Up NY
X31542 - REVISED
Start Up NY
Subcontracto RAPP Start Up NY Collateral Redesign, Print C 10/25/2013

Subcontracto PONT Group/B10 2014 Booth
11/21/2013
Subcontracto PONT Group/B10 2014 Booth
12/4/2013
X31543
Start Up NY
Subcontracto PONT Group/Select USA
11/21/2013
$0.00
$3,221.38
$8,000.00
$0.00
X31545
Subc ntracto DDB- NY State Brand Platform Project
11/21/2013
$145,400.00
X31545 - REVISED
Masterbrand
Masterbrand
4/3/2014
$527.00
X31552
Masterbrand
Subcontracto DDB - NY State Brand Platform Project

Subcontracto DDB - NY State Brand Platform Research
$0.00
$95,600.00
12/4/2013
$49,180.00
X31580
Tourism
Research
12/4/2013
$22,300.00
X31604
Start Up NY
Subcontracto RAPP Start Up NY Program
12/4/2013
X31469
Tourism
Research
ESD Winter Tourism Research
12/20/2013
X31613
Start Up NY
X31551
Sandy 30
Subcontracto The PONT Group November Public Relations

Subcontracto DOB Hours for Hurricane Sandy Project
X40246
Start Up NY
X40247
Start Up NY
X40450
X40450 - REVISED
$3,221.38
$0.00
$198,025.32
-$42,974.68
$0.00
$47,721.40
-$1,458.60
$0.00
$22,300.00
$0.00
$49,924.00
$0.00
$49,924.00
$0.00
$76,100.00
$0.00
$1,698.95
-$74,401.05
12/20/2013
$20,000.00
$0.00
$20,000.00
$0.00
12/20/2013
$134,618.63
$0.00
$134,618.63
$0.00
Subcontracto The PONT Group Nov. 2013 & Dec. 2013
1/15/2014
$20,000.00
$0.00
$20,000.00
$0.00
1/15/2014
$398,139.00
$0.00
Start Up NY
Publi Subcontracto RAPP Start Up NY Dec '13/Jan '14 Fee

Subcontracto Rapp - Consultant Work Fee for Deborah Rad
2/24/2014
$39,975.00
$0.00
$61,500.00
$0.00
Start Up NY
Subcontracto Rapp - Consultant Work Fee for Deborah Rad
4/3/2014
$0.00
$21,525.00
X40553
Tourism
Subcontracto I Heart NY - Super Bowl Boulevard - Mustard
3/6/2014
$3,500.00
$0.00
$3,500.00
X40520
Start Up NY
Research
3/6/2014
$31,600.00
$0.00
$0.00
ESD Winter Tourism Creative Research Group
Russell Research SOW NYS Tax Free Zone Ads
140150
Masterbrand
Subcontracto NY.gov & Governor.ny.gov Redesign by Code
140150 - REVISED
Masterbrand
Subcontracto NY.gov & Governor.ny.g
140153
Tourism
140154
Tourism
140155
Tourism
140156
Tourism
X40448
Start Up NY
Subcontracto I Love NY Extranet Order Forms & Event Subn

Subcontracto I Love NY Social Media Icon Tracking - Simple
Subcontracto I Love NY Media Slog Module - Simple View
Subcontracto I Love NY LGBT Click Map - Simple View
Subcontracto The PONT Group January Public Relations
Redesign by Code
$0.00
$31,600.00
3/6/2014
$1,632,112.00
4/19/2014
$0.00
$36,10000
3/6/2014
$13,800.00
$0.00
$13,800.00
$0.00
3/6/2014
$1,150.00
$0.00
$1,150.00
3/6/2014
$3,450.00
$0.00
$3,450.00
$0.00
$0.00
3/6/2014
$1,725.00
$0.00
$1,725.00
$0.00
3/6/2014
$20,000.00
$0.00
$20,000.00
$0.00
$0.00 $1,664,904.45
-$3,307.55
COSTS FOR SPECIALIZED MARKETING & COMMUNICATION

Job Number
Commitment
Date
Job Title
Difference from
Estimate
Campaign
Type
X40521
Masterbrand
Subcontracto ESD 2014 Design Job by Truax Design via
3/6/2014
$150,600.00
$0.00
$150,600.00
X40447
Start Up NY
DOB Subcontracto PONT Group Event Support
3/7/2014
$0.00
$5,480.00
$0.00
X40657
Masterbrand
Subcontracto Pont Group Tax Foundation Study 2014
4/9/2014
$5,480.00
$31,100.00
$0.00
$31,000.00
-$100.00
X40737
Start Up NY
Subcontracto RAPP 2014 Start Up NY Feb & March Fee
5/6/2014
$398,138.00
$0.00
$431,938.00
$0.00
X40737 - REVISED
Subcontracto RAPP 2014 Start Up NY Feb & March Fee
6/6/2014
$0.00
$33,800.00
X40721
Start p NY
Start Up NY
Subcontracto The PONT Group February Public Relations
5/6/2014
$20,000.00
$0.00
$20,000.00
$0.00
X40722
Start Up NY
Subcontracto The PONT Group March Public Relations
5/6/2014
$15,000.00
$0.00
$15,000.00
$0.00
X40843
Tourism
Subcontracto RAPP I Love NY Boating Safety Letters
6/2/2014
$211,133.00
$0.00
$210,827.11
-$305.89
X40310
Masterbrand
Subcontracto RGA Ny.gov Redesign: Fee and 00P
6/2/2014
$173,599.39
$0.00
$173,599.39
$0.00
X40814
Tourism
Research Russell Research I Love NY Ad Tracking Study
6/3/2014
$99,600.00
$0.00
X40842
Masterbrand
Subcontracto DOB - NYS Logo/Tagline Research Project
$0.00
X40320
Masterbrand
Subcontract
X40844
Start Up NY
Subcontracto RAPP Start Up NY Fee Proposal Phase 1 0.2
Simpleview Extranet Event
X40129
Start Up NY
Subcontracto PONT Gr
140285
Tourism
Subcontract SimpleView ILNY PTH Microsite
X40133
Start Up NY
X41122
Start Up NY
X41123
up Event Support -1310 Specific for I
Estimate Amount
6/6/2014
$62,274.92
6/18/2014
$8,050.00
6/18/2014
$1,438,783.96
Revised Amount
$0.00
Final Cost
$0.00
$0.00
-$8,050.00
$0.00 $1,351,429.67
487,354.29
7/23/2014
$14,884.00
7/24/2014
$125,700.00
Subcontracto RAPP Start Up NY Lead Management and ReF
7/31/2014
$48,117.00
$0.00
$38,735.96
-$9,381.04
Subcontracto Oliver Quillia - Form Digital Contractor for ESI
8/27/2014
$80,000.00
$80,000.00
$0.00
Masterbrand
Subcontracto Simpleview - Data Feeds for ny.gov
$1,800.00
X41176
X41202
Start Up NY
Masterbrand
Subcontracto Fuse Solutions - Call Center
8/27/2014
8/27/2014
$0.00
$0.00
$185,288.00
$0.00
9/8/2014
$203,330.00
$0.00
$203,330.00
$0.00
X41185
Start
p NY
9/8/2014
5284,875.00
$0.00
$211,507.19
-$73,367.81
X41184
Start
p NY
Subcontracto Truax - New York State Guidelines and

Architi Subcontracto RAPP Start Up NY Fee Proposal - Q2
Malntem Subcontracto RAPP Start Up NY Call Center
9/8/2014
$41,244.00
$0.00
X41182
Masterbrand
Subcontracto RAPP Global NY Summit Site Page
9/8/2014
$8,952.00
$0.00
$11,903.79
-$1,437.21
X41182 - REVISED
Masterbrand
Subcontract
9/26/2014
$0.00
$4,389.00
X40130
Start Up NY
Masterbrand
Subcontracto PONT Group Start Up NY PR f
r April, May art
9/16/2014
545,000.00
$0.00
$45,000.00
$0.00
X40131
9/16/2014
$9,000.00
$0.00
$9,000.00
$0.00
X41250
Start Up NY
9/26/2014
$194,241.32
$0.00
$194,241.32
$0.00
X41253
Start Up NY
10/8/2014
$215,324.00
$0.00
$166,134.13
-$49,189.87
10/15/2014
$128,004.00
$0.00
11/21/2014
$5,750.00
$0.00
$0.00
$5,750.00
$0.00
$25,000.00
$0.00
$170.00
$0.00
RAPP Global NY Summit Site Page
$0.00
X41344
Start Up NY
140370
Tourism
Subcontracto PONT Group New York State PR for March, Al

Subcontracto RAPP Start Up NY Fee Proposal - Q2 Website
Subcontracto RAPP Start Up NY Fee Proposal - Q3 Mainten;
Subcontracto RAPP Start Up NY Leads Database Hosting
Subcontracto Simpleview - I Love NY Bus
X41432
Start Up NY
Subcontracto RAPP Start Up NY Fee Proposal - Q4 Mainten: 12/23/2014
X50126
TasteNY
Subcontracto Traackr Q1- Traackr Subscription
1/14/2015
56,750.00
$0.00
X50130
TasteNY
Subcontracto First Press Consulting for NYS Brewers Associi
1/28/2015
$35,000.00
$0.00
150157
TasteNY
Subcontracto NYSBA Influencers Campaign - YouTube
2/10/2015
$75,000.00
$0.00
150158
TasteNY
Subcontracto NYSBA Influencers Campaign - Instagram
2/10/2015
$20,060.00
$0.00
150159
TasteNY
Subcontracto NYSBA Influencers Campaign - Bloggers
2/10/2015
$18,250.00
$0.00
X50382
State of Opportunity Research
Q1 Russell Research - State of Opportunity Ac
2/17/2015
$24,500.00
$0.00
X50382 - REVISED
State of Opportunity Research
Q1 Russell Research - State of Opportunity Ac
3/10/2015
50.00
515,300.00
Truax NYS Brand Guidelines Project Wrap
2/25/2015
$16,450.00
$0.00
3/3/2015
$139,699.12
$0.00
X50471
Masterbrand
Subcontract
150174
TasteNY
X50476
Tourism
Subcontracto New York State Distiller's Guild Website Reds

Subcontracto Simpleview - Canadian Shopping Landing Pag
X50475
Start Up NY
Subcontracto Pitchbook License
X50516
State of Opportunity Subcontracto Truax Legacy Logos
X50519
Tourism
X50523
Start Up NY
X50657
Start Up NY
TOTAL COMMITTE
3/3/2015
$5,750.00
$0.00
3/10/2015
$25,000.00
$0.00
3/10/2015
$28,925.00
Subcontracto Simpleview - Online Hosting, Marketing and 5
3/13/2015
$14,244.00
$0.00
$0.00
Subc ntracto Simpleview - Digital Marketing Award Fees
3/24/2015
$170.00
$0.00
3/30/2015
$83,560.00
$0.00
4/6/2015
534,000.00
$0.00
Subcontracto RAPP Start Up NY Fee Proposal - Company Pa

State of Opportunity Subcontract Code and Theory- NYS Web Branding Guideli
X50662
CO
$10,050,140.98
TOTAL ACTUAL COMMI
$9,480,120.80
$215,092.00
$9,601,087
$14,884.00
Moo
$0.00
$449,054 $7,664,963.76
-$570,020.18
MEDIA-TV AN
RADIO
Sub-
Commitment
Date
Difference from
Estimate
Job Number
Campaign
Type
X20568
X20567
Masterbrand
Media
TV
B2B Local TV Buy
4/4/2012
$6,013,828.00
$0.00
$5,964,849.44
-$48,978.56
Masterbrand
Media
TV
B2B National TV Buy
4/4/2012
$6,294,389.00
$0.00
$5,895,120.00
-$399,269.00
X20654
Tourism
Media
TV
Tourism TV Media Buy
$0.00
$2,135,465.49
-$838,711.51
X21019
Media
TV
Barclay's Fedex National Media Buy
X21020
Masterbrand
Masterbrand
Media
TV
X21024
Masterbrand
Media
Type
Job Title
Estimate Amount
Revised Amount
Final Cost
5/2/2012
$2,974,177.00
$105,512.00
$0.00
$98,959.52
Barclays' Fedex Local Media Buy
8/16/2012
8
/16/2012
$8,083.00
$0.00
$8,038.03
-$44.97
TV
Barclay's Fedex Local TV Buy
8/21/2012
$16,808.00
$0.00
$16,694.37
-$113.63
-$6,552.48
X21021
Tourism
Media
TV
Fall TV Media Buy
8/22/2012
$1,750,000.00
X21021 - REVISED
Tourism
Media
TV
Fall TV Media Buy
9/21/2012
$0.00
$144,528.00
X21085
Masterbrand
Media
TV
Post Production Tax Credit Ad Media Buy
9/13/2012
$11,699.00
$0.00
$11,698.82
-$0.18
X21159
Masterbrand
Media
TV
ESD 10/22 Launch National TV & World Serb
10/3/2012
$5,741,881.00
$0.00 $5,607,043.20
-$134,837.80
X21160
Masterbrand
Media
TV
ESD 10/22 Launch - NY State Local Television
$0.00
X21291
Tourism
Media
Radio 2012 Tourism Winter Radio Media Buy
X30507
Masterbrand
Media
TV
Local NY State TV Launch (2/12) Q12013
X30530
Masterbrand
Media
TV
X30565
Masterbrand
Media
TV
X30596
Masterbrand
Masterbrand
Media
Media
X30597
X30745
Masterbrand
Media
Media
TV
X30632
Media
TV
X30640
Masterbrand
Sandy 7.5
Media
TV
X30633
Masterbrand
Media
TV
X30596 - REVISED
Masterbrand
$0.00
$1,865,602.54
-$62,927.95
10/3/2012
$5,110,096.00
11/13/2012
$120,000.00
$0.00
$89,678.00
-$30,322.00
2/8/2013
$989,865.00
$0.00
$970,403.28
-$19,461.72
Local PA and CT TV Launch Media Buy
2/13/2013
$369,777.00
$363,474.00
-$6,303.00
Local NY State TV - Launch (2/27 - 3/12) Q12(
2/26/2013
$989,865.00
$0.00
$0.00
$968,080.90
-$21,784.10
TV
Local NY State TV - Launch (3/13 - 3/27) Q12(
3/12/2013
$917,886.00
$0.00
$1,072,548.90
-$36,281.10
TV
Local NY State TV - Launch (3/13 - 3/27) Q1 21
3/12/2013
$0.00
Local PA, NJ and CT TV - Launch (3/13 - 3/27)
3/12/2013
3/25/2013
$132,110.00
$38,312.00
3/25/2013
$617,424.00
Sandy PSA Media Buy
3/25/2013
$542,806.00
$0.00
$533,553.50
-$9,252.50
Local NYS TV- Extended Incremental Spend it
3/25/2013
$149,600.00
$0.00
$133,852.82
-$15,747.18
TV
Local CT, PA, NJ TV Q1

NYC Local TV Media Buy (3/20-3/31) - Second
$190,944.00
$0.00
$123,573.00
-$8,537.00
$0.00
$0.00
$38,189.36
$606,899.50
-$10,524.50
X30664
Masterbrand
Media
TV
Local NYS TV - April 1 Launch
3/28/2013
$1,705,729.00
X30664 REVISED
Masterbrand
Media
TV
4/19/2013
$0.00
$791,945.00
X30664 - REVISED2
Masterbrand
Media
TV
Local NYS TV April 1 Launch
4/19/2013
$0.00
$791,945.00
X30664 - REVISED3
Masterbrand
Media
TV
4/25/2013
$0.00
$670,108.00
X30665
Masterbrand
Media
TV
National Cable Buy TV - April 1 Launch
3/28/2013
$1,238,952.00
X30665 - REVISED
Masterbrand
Media
TV
4/19/2013
$0.00
X30665 - REVISED2
Masterbrand
Media
TV
$0.00
$944,533.00
X30665 - REVISED3
Masterbrand
TV
4/25/2013
$1,574,221.00
/19/2013
$5,047,168.05
-$28,925.46
$0.00 $3,881,006.83
$0.00 $4,505,84&34
-$122G4
-$78,720.17
-$196,390.66
$944,533.00
X30690
Masterbrand
Media
Media
TV
National TV Increase Stop Gap 3/Stop Gap 4
4/2/2013
$0.00
$650,113.00
X30694
X30694 - REVISED
Sandy 7.5
Media
TV
Sandy PSA - Local TV (Cable) - Increased Weig
4/2/2013
$104,218.00
Sandy 7.5
Media
TV
Sandy PSA- Local TV (Cable) - Increased Weig
6/5/2013
X30694 - REVISED2
Sandy 7.5
Media
TV
Sandy PSA- Local TV (Cable) - Increased Weig
6/12/2013
$0.00
$0.00
X30862
Masterbrand
Media
TV
Buffalo Spot - Local TV
5/14/2013
$118,132.00
Masterbrand
Media
TV
Buffalo Spot - Local TV Extension
5/28/2013
$11,713.00
$0.00
$0.00
$60,581.38
X30874
$0.00
-$11,713.00
X30875
Masterbrand
Media
TV
National TV Extending 5/20 - 5/26
5/28/2013
$314,844.00
$0.00
$0.00
-$314,844.00
$982,955.00
-$17,045.00
$0.00 $13,423,122.84
4214,502.16
$0.00
$0.00
-$18,820.50
$500,000.00
X30879
Sandy 7.5
Media
TV
Sandy Celebrity PSA- Local TV
5/28/2013
$500,000.00
$0.00
Sandy 7.5
Media
TV
Sandy Celebrity PSA - Local TV
7/17/2013
$0.00
$500,000.00
X30966
Sandy 30
Media
TV
2013 Sandy Tourism TV Media Buy
6/27/2013
$5,254,893.00
X30966 - REVISED
Sandy 30
Media
TV
7/23/2013
$0.00
$2,931,757.00
X30966 - REVISED2
Sandy 30
Media
TV
7/23/2013
$0.00
$100,856.00
X30966 - REVISED3
Sandy 30
Media
TV
7/25/2013
$0.00
$125,857.00
X30966 - REVISED4
Sandy 30
Media
TV
7/26/2013
$0.00
$293,869.00
-$57,550.62
Sandy 30
Media
TV
8/12/2013
$0.00
$3,275,209.00
X30966 - REVISED6
Sandy 30
Media
TV
10/15/2013
$0.00
$1,655,184.00
X31064
Sandy 7.5
Media
TV
Sandy PSA- Local TV - Cable and Heavy Up
7/17/2013
$352,975.00
$0.00
$346,958.50
-$6,016.50
X31332
Sandy 30
Media
TV
Sandy Anniversary - Local TV Plan
10/2/2013
$6,394,604.00
$0.00
$7,092,337.38
-$75,659.62
X31332 - REVISED
Sandy 30
Media
TV
Sandy Anniversary - Local TV Plan
X31368 - A
Tourism
Media
TV
2013 Fall Tourism Leave Right Now
$1,754,120.54
-$99,797.46
-$11,081.50
$500,000.00
X30879 - REVISED
X30966 - REVISE
$639,031.50
$1,085,397.50
4/3/2014
$0.00
10/15/2013
$385,663.00
$773,393.00
$0.00
MEDIA - TV AND RADIO

Sublob Number
Commitment
Date
Campaign
Type
Type Job Title
X31368 - B
Sandy 30
Media
TV
2013 Fall Tourism Leave Right Now
10/15/2013
$1,468,255.00
X31224
TasteNY
Media
TV
New York Wine Campaign Media Buy - TV
10/15/2013
$1,004,188.00
X40324
Start Up NY
Media
TV
ESD Start Up NY TV Media Buys
2/11/2014
$11,640,066.00
X40324 - REVISED
Start
p NY
Media
TV
X40324 - REVISED2
Start Up NY
Media
TV
X40561
Tourism
Media
X40561 - REVISED
Tourism
X40560 - B
X40714 - A
X40714 - B

Estimate Amount
Revised Amount
Final Cost
Difference from
Estimate
$0.00
$0.00
$949,037.53
$0.00 $17,254,335.88
4/3/2014
$0.00
$2,204,706.00
5/21/2014
$0.00
$4,471,313.00
-$55,150.47
-$1,061,749.12
2014 Winter Tourism TV Media Buys - Local T

2014 Winter Tourism TV Media Buys - Local
4/3/2014
$2,705,576.00
Media
TV
TV
5/21/2014
$0.00
$2,871,713.00
Tourism
Media
T Radio 2014 Winter Tourism Print & Radio Media Bu
4/3/2014
Media
TV
6/3/2014
$439,560.00
$1,903,893.20
$0.00
Tourism
Sandy 30
Media
TV
6/3/2014
$1,246,458.80
$0.00
X40713
Start Up NY
Media
TV
Q2 2014 Start Up NY National and Local TV
$5,065,772.00
$0.00
X40713 - REVISED
Start Up NY
Media
$0.00
$2,971,157.00
Start Up NY
Media

Ca 2014 Start Up NY National and Local TV
X40713 - REVISED2
TV
TV
7/11/2014
$0.00
$2,353,206.00
X40849
Tourism
Media
Radio Q2 2014 Summer Tourism - Event Based Radii
6/3/2014
$391,907.00
$0.00
$169,981.68
-$221,925.32
X40851
Tourism
Media
6/3/2014
$3,769,854.00
$0.00
$6,997,818.51
-$966,391.49
Q2 2014 Tourism TV
Q2 2014 Tourism TV
/3/2014
Tourism
Media
7/11/2014
$0.00
$4,194,356.00
X41120
Tourism
Media
Radio NY State Fair Radio Media
9/26/2014
$0.00
X41114
Start Up NY
Media
TV
Q3 Start Up NY National and Local TV
9/26/2014
$123,493.00
$7,674,115.00
X41114 - REVISED
X41114 - REVISED2
Start Up NY
Start Up NY
Media
Media
TV

10/22/2014
1/8/2015
$0.00
TV
$0.00
$0.00
$0.00
X41114 - REVISED3
Start Up NY
Media
TV
2/5/2015
X41058 - A
X41058 - B
T urism
Media
TV
Q3 Summer Tourism TV
9/26/2014
$0.00
$1,631,931.62
$0.00
$0.00
Sandy 30
Media
TV
9/26/2014
$998,242.38
X41058 - REVISED
Tourism
Media
TV
10/22/2014
Tourism
Media
TV
1/8/2015
$0.00
$0.00
X41207
Tourism
Media
TV
0.3 Fall Tourism TV
9/26/2014
$2,313,883.00
X41207 - REVISED
Tourism
Media
TV
Q3 Fall Tourism TV
10/22/2014
$0.00
X41425
Tourism
Media
TV
Q42014 Fall Tourism TV
11/14/2014
$2,579,272.00
X41425 - REVISED
Tourism
Media
TV
Q4 2014 Fall Tourism TV
1/8/2015
$0.00
X41058 - REVISE
$0.00
$0.00
-$56,022.10
$2,537,533.69
-$41,738.31
$0.00
Media
TV
11/14/2014
$4,546,759.00
$0.00
Media
TV
12/8/2014
$0.00
$1,247,530.00
X41346- REVISED2
Start Up NY
Media
TV
1/8/2015
$0.00
$0.00
X41346 - REVISED3
Start Up NY
Media
TV
2/17/2015
$0.00
$0.00
X50374
Start Up NY
Media
TV
2/5/2015
$2,173,286.00
$0.00
X50374 - REVISED
Start Up NY
Media
TV
3/11/2015
$0.00
$1,419,588.00
X50374 - REVISED2
Start Up NY
Media
TV
4/2/2015
$0.00
$0.00
X50378
Tourism
Media
TV
Q12015 Winter Tourism TV
2/5/2015
$2,475,237.00
$0.00
X50378 - REVISED
Tourism
Media
TV
3/11/2015
$0.00
$1,488,396.00
X50378 - REVISED2
Tourism
Media
TV
4/2/2015
$0.00
X50515
State of Opportunity Media

Tourism
Media
TV
TV
012015 Economic Development State of Opp
4/2/2015
$2,995,822.50
$0.00
$0.00
MEDIA - Canadian Shopping Promotion 11/
3/17/2015
$204,990.00

11/
Local 111
4/1/2015
$708,433.00
TV
Local TV
4/9/2015
$597,689.00
State of Opp
rtunity Media
TV
Local TV
4/17/2015
$507,573.00

TV
Local TV
4/23/2015
$507,573.00
TV
Local TV
5/4/2015
$507,573.00
$110,107,357
$2,257,860.90
$0.00
Start Up NY
$144,623,443.47
-$11,904.60
$0.00
Start Up NY
$150,038,203.50
-$108,107.80
$0.00
X41346
TOTAL COMMITTED
CO COMMI
TOTAL ACTUAL
$111,588.40
-$110,932.35
$0.00
X41346 - REVISED
$5,466,356.65
$0.00 $3,042,244.20
TV
TV
X40851 - REVISE

/3/2014
$0.00
$39,930,847 $104,109,009.97
-$5,414,760.03
MEDIA - PRINT
SubJob Number
Campaign
Type
Type Job Title
Commitment
Date
Estimate Amount
Revised Amount
Final Cost
Difference from
Estimate
X20251
Tourism
Media
X20599
Masterbrand
Media
Print Tourism Snow Ad Media Buy

Print KB Print Media Buy
X21050
Masterbrand
Media
Print S&P Print Ad Media Buy
X21188
Masterbrand
Media
Print Print Media - Newspaper and Magazine
X21289
Tourism
Media
Print 2012 Tourism Winter Time Out NY Media Buy 11/13/2012
$50,000.00
$0.00
$49,999.52
-$0.48
X30691
Sandy 7.5
Media
Print
Sandy PSA - Local Print
4/2/2013
$80,084.00
$0.00
$78,719.00
-$1,365.00
Sandy PSA - Local Print - Ethnic NPP and SI Ad
4/5/2013
$57,778.00
5/2/2013
$377,116.00
5/28/2013
Storm Business Assistance - Local Print and Dl 10/15/2013
X30782
Sandy 7.5
Media
Print
X30811 - A
Tourism
Media
Print 2013 Tourism Pathways Media Buy
X30876
Masterbrand
Media
Print Buffalo Print Media - Newspaper and Nations
X31265 - A
Sandy 7.5
Media
Print
X31252
TasteNY
Media
Print New York Wine Campaign Media
Buy-
Print
1/20/2012
$76,250.46
$0.00
$76,071.44
-$179.02
4/10/2012
$3,138,972.00
$0.00
$20,576.47
-$3,118,395.53
9/5/2012
$378,442.00
$0.00
$369,225.07
10/11/2012
$3,470,924.00
$0.00
$3,018,966.09
-$9,216.93
-$451,957.91
$0.00
$57,296.91
-$481.09
$605,514.79
-$37,563.21
$448,847.00
$0.00
$0.00
$388,155.02
-$60,691.98
$685,800.00
$0.00
$2,123,466.30
-$93,069.70
10/15/2013
$210,043.00
$0.00
$124,422.07
-$85,620.93
10/15/2013
$13,290.00
$0.00
$13,290.07
$0.07
1/27/2014
$8,762.00
$0.00
$16,029.46
-$5,155.54
X31262
TasteNY
Media
Print New York Wine Campaign Print - Wine Enthu:
X40323
Start Up NY
Media
Print
Start Up NY - Print and Digital Media Buys
X40323 - REVISED
Start Up NY
Media
Print
4/3/2014
$0.00
$7,247.00
X40323 - REVISED2
Start Up NY
Media
Print
5/21/2014
$0.00
$5,176.00
X40321
Start Up NY
Media
Print ESD Start Up NY Print Media Ads
2/11/2014
$278,517.00
$0.00
$278,516.50
-$0.50
X40565
Start Up NY
Media
3/18/2014
$3,931.00
$0.00
$3,830.59
-$100.41
X40560 - A
Tourism
Media
Print
2014 Chief Executive CEO Briefing eNewslette
Print 2014 Winter Tourism Print & Radio Media Bu
4/3/2014
$450,000.00
$0.00
X40850
Media
Media
Print
Print
6/3/2014
7/11/2014
$375,000.00
$390,000.00
$0.00
$0.00
$363,258.82
$367,944.60
-$11,741.18
X40921
Sandy 7.5
Tourism
X41348
TasteNY
Media
Newspaper Print Q4 2014 NY Wine Print
11/14/2014
$96,055.00
$0.00
X41348 - REVISED
TasteNY
Media
Print Q4 2014 NY Wine Print
X41349
Start Up NY
Media
Print
Q4 2014 Start Up NY Global Acquisition Print
X41349 - REVISED
Start Up NY
Media
Print
X41349 - REVISED2
Start Up NY
Media
Print
X41435
Tourism
Media
Print Print Q4 Winter Tourism - I Love NY Contest
X41435 - REVISED
Tourism
Media
Print Q4 Winter Tourism - I Love NY Contest Print
X41435 - REVISED2
Tourism
Media
Q4 Winter Tourism - I Love NY Contest
Sandy 7.5
Media
Print
3/26/2015
$317,158.00
4/27/2015
$6,212.00
$7,955,282.72
-$3,897,594.74

TOTAL COMMITTED
TOTAL ACTUAL COMM!
$11,467,976.46
$7,570,381.72
Print
Q2 2014 Business Mentorship- Local Print

Q22014 Fishing Plan - Local
3/24/2015
$0.00
11/14/2014
$489,572.00
$0.00
$0.00
Q4 2014 Start Up NY Global Acquisition Print
12/8/2014
$0.00
$0.00
Q4 2014 Start Up NY Global Acquisition
3/13/2015
1/8/2015
$0.00
$52,800.00
$0.00
$0.00
2/5/2015
$0.00
$0.00
3/11/2015
$0.00
$0.00
MEDIA - Business Mentorship Print Phase 2

Development Shovel Awards Print
$11,455,553
$12,423
-$22,055.40
MEDIA - 0014
lob Number
Campaign
Type
SubType
Job Title
X20656
Tourism
Media
OOH
Tourism OOH Media Buy
X31330
Media
0014 ESD Tourism CBS Out Of Home Contract Costs 10/15/2013
X40296
Sandy 30
Tourism
Media
OOH
CBS Outdoor - Winter Tourism Costs
X40920
Tourism
Media
OOH
Q2 2014 Summer Tourism MTA/NYC Transit C
X50377
Tourism
Media
00H
Q12015 Winter Tourism OOH
TOTAL COMMITTED
CO COMM!
TOTAL ACTUAL
$4,012,429.00
$3,980,993.23
Commitment
Date
5/2/2012
Estimate Amount
$29,938.00
Revised Amount
ifference from
Estimate
Final Cost
$0.00
$0.00
-$29,938.00
$244,325.00
$0.00
$244,325.00
1/29/2014
$1,627,500.00
$0.00
$1,627,500.00
$0.00
7/23/2014
2/5/2015
$1,060,666.00
$1,059,168.23
-$1,497.77
$1,050,000.00
$0.00
$0.00
$4,012,429
$0
$2,930,993.23
$0.00
-$31,435.77
MEDIA - DIGITAL, SEARCH, SOCIAL MEDIA
Sub-
Commitment
Date
ifference from
Estimate
Job Number
Campaign
Type
Type lob Title
X20600
Masterbrand
Masterbrand
Media
Digital 628 Digital Media Buy
4/10/2012
$2,528,870.00
$0.00
$196,706.08
X20601
Media
Search 826 Paid Search Media Buy
4/10/2012
$121,129.00
$0.00
$121,129.41
X20627
$0.41
Tourism
Media
Search 2012 Tourism Paid Search Media Buy
4/23/2012
$30,000.00
$0.00
$0.00
-$30,000.00
X20655
Tourism
Media
Digital Tourism Digital Media Buy
5/2/2012
$800,000.00
4560,219.44
Masterbrand
Media
Digital Digital Media Buy Q4 2012
10/11/2012
$658,869.00
$0.00
$0.00
$239,780.56
X21189
$646,745.44
-$12,123.56
X21191
Masterbrand
Media
10/11/2012
$168,605.00
$0.00
$125,965.20
-$42,639.80
X21288
Tourism
Media
11/13/2012
$338,000.00
$0.00
$335,914.71
-$2,085.29
X21290
Tourism
Media
Search Digital Media Buy- Paid Search Q4 2012

Digital 2012 Tourism Winter Digital Media Buy
Digital 2012 Tourism Winter Mobile Media Buy
11/13/2012
$145,000.00
$0.00
$144,941.18
-$58.82
X30811 B
Tourism
Media
5/2/2013
$265,962.00
X31253
$0.00
Sandy 30
Media
Search Post Sandy Summer Tourism Search
10/15/2013
$85,000.00
$0.00
$83,457.04
-$1,542.96
X31265 - B
Sandy 7.5
Media
Digital Storm Business Assistance - Local Print and Di
10/15/2013
$1,530,736.00
$0.00
X31254
Sandy 30
Media
Digital Post Sandy Summer Tourism Digital Videos
10/15/2013
$915,000.00
$0.00
$886,208.50
-$28,791.50
X31555
Start Up NY
Media
Search Start Up NY Paid Search Media Buys
11/20/2013
$8,000.00
$0.00
$52,611.63
-$18,406.37
X31555 - REVISED
Start Up NY
Media
4/24/2014
$0.00
$31,509.00
$31,509.00
igital 2013 Tourism Pathways Media Buy
Estimate Amount
Revised Amount
Final Cost
-$2,332,163.92
X31555 - REVISED2
Start Up NY
Media
5/21/2014
$0.00
X40295
Tourism
Media
Digital 2014 Winter Tourism Digital
1/27/2014
$915,293.00
$0.00
$929,614.60
140205
Tourism
$14,321.60
Media
Digital 2014 Winter Tourism Digital Incremental
4/3/2014
$150,000.00
$0.00
$149,910.59
X40848
X40847
-$89.41
Sandy 73
Sandy 7.5
Media
Media
Search Q22014 Business Mentorship - Paid Search &
6/3/2014
6/3/2014
$0.00
$0.00
X40846
Start Up NY
Media
Digital Q2 2014 Business Mentorship - Digital Center

Search q2 2014 Start Up NY Paid Search
$140,000.00
$380,000.00
6/3/2014
$84,024.00
$0.00
$53,300.08
-$30,723.92
X40712
Start Up NY
Media
6/3/2014
$88,504.56
-$6,495.44
Start Up NY
Media
$95,000.00
$16,489.62
$0.00
X41057
Digital Q22014 Start Up NY Digital Acquisition

Search Q32014 Start Up NY Search
X41057 - REVISED
Start Up NY
Media
Search Q3 2014 Start Up NY Search
9/26/2014
Start Up NY
Media
Search Q3 2014 Start Up NY Search
10/22/2014
$0.00
$0.00
$52,029.98
X41057 - REVISED2
X41247
Start Up NY
Media
Digital Q3 Start Up NY Digital Ads
9/26/2014
X41247 - REVISED
Start Up NY
Media
Digital Q3 Start Up NY Digital Ads
10/22/2014
$203,051.00
$0.00
X41210
TasteNY
Media
Digital Q3 NY Wine Interactive Digital
$125,000.00
$0.00
TasteNY
Media
Digital a3 NY Wine Interactive Digital
9/26/2014
X41210- REVISED
11/14/2014
$0.00
$0.00
X41210 - REVISED2
TasteNY
Media
1/8/2015
$0.00
$0.00
X41210 - REVISE03
TasteNY
Media
$0.00
$0.00
X41209
Start Up NY
Media
Search Q3 Start Up NY Search Advertising
3/24/2015
11/14/2014
$158,676.00
$0.00
X41209 - REVISED
Start Up NY
Media
12/8/2014
X41209 - REVISED2
Start Up NY
Media
9/8/2014
X41347
Start Up NY
Media
1/8/2015
Digital Q4 2014 Start Up NY Global Acquisition Digits 11/14/2014
X41347 - REVISED
Start Up NY
Media
Digital Q9 2014 Start Up NY Global Acquisition Digits
X41347 - REVISED2
Start Up NY
Media
$0.00
$24,041.60
$0.00
$0.00
$0.00
$0.00
$0.00
$58,333.00
$299,578.00
$0.00
1/8/2015
$0.00
$0.00
2/10/2015
$0.00
$299,578.00
X50373
Start Up NY
Media
Digital Q42014 Start Up NY Global Acquisition Digits

Search Q12015 Start Up NY Search
2/5/2015
$58,333.00
$0.00
X50380
Tourism
Media
Digital Q12015 Winter Tourism Digital
3/10/2015
$518,500.00
$0.00
X50380 - REVISED
Tourism
Media
Digital Q12015 Winter Tourism Digital
4/2/2015
$0.00
$0.00
X50661
Sandy 7.5
Media
4/2/2015
$530,912.00
$0.00
Start Up NY
Media
Digital Q12015 Business Mentor - Search, Social and

Social M
MEDIA-Start Up NY Social Media
1/23/2015
$15,529.00
TOTAL COMMITTED
CO COMMI
TOTAL ACTUAL
Start Up NY
Media
Social M
Tourism
Media
Digital
TasteNY
Media
Social M
$11,967,557.20
$8,916,538.78
MEDIA - Start Up NY Social Media
3/9/2015
$15,000.00
Digital
3/17/2015
$120,000.00
MEDIA - NYSBA Social Media
4/10/2015
$50,000.00
$11,470,557
$497,001
$4,054,789.58
-$3,051,018.42
MEDIA - DIRECT MARKETING

SubJob Number
Campaign
Type
Type Job Title
X40322
Start Up NY
Media
Direct N Start Up NY Direct Mail
TOTAL COMMITTED
CO COMMI
TOTAL ACTUAL
$1,575.00
$375.00
Commitment
Date
1/27/2014
Estimate Amount
$1,575.00
$1,575
Revised Amount
Difference from
Estimate
Final Cost
$0.00
$375.00
-$1,200.00
$0
$375.00
-$1,200.00
MEDIA PRODUCTION COSTS

Job Number
Campaign
Type
Commitment
Date
Job Title
Estimate Amount
Revised Amount
Difference from
Estimate
Final Cost
P25165
Tourism
Production Tourism Snow Ad
X20507
1/20/2012
Masterbrand
$21,275.00
$0.00
$21,275.00
3/20/2012
$0.00
722273
Masterbrand
$8,223.00
$0.00
$0.47
-$8,222.53
722273 - REVISED
3/26/2012
Masterbrand
$1,135,854.20
122273 - REVISED 2
Masterbrand
5/3/2012
$0.00
P25527
6/15/2012
Masterbrand
Production
Production
Production
Production
Production
722318
Tourism
$0.00
$43,040.00
$114,692.00
4/10/2012
Production 2012 ESD Tourism TV
$0.00
$27,600.48
-$15,439.52
722318 - REVISED
4/10/2012
Tourism
$441,095.62
Production 2012 ESD Tourism TV
$427,722.33
-$61,930.79
120228
6/7/2012
Tourism
$0.00
$0.00
$48,557.50
Production 2012 ESD Tourism Online/Digital
120228 - REVISED
4/10/2012
Tourism
$88,890.00
Production 2012 ESD Tourism Online/Digital
-$21.00
P25573
Tourism
$0.00
$0.00
$5,000.00
$93,869.00
4/23/2012
Production 2012 ESD Tourism Postcard/DM
120232
4/12/2012
Masterbrand
-$1,551.48
120207
Production Microsite Development and Production (Host
Masterbrand
ESD New
ESD New
ESD New
ESD New
B28 Print
New York Stories Scouting

New York and Stories TV Productior
New York and Stories TV Productior
New York and Stories TV Production
Production
$0.00
$181,557.50
$1,345,096.88
-$87,006.82
$16,954.00
$0.00
$15,402.52
/13/2012
$18,480.00
$0.00
$17,621.37
-$858.63
4/13/2012
$130,929.66
$128,587.66
-$2,342.00
$37,522.00
-$17,008.00
$35,260.00
$355.00
P25528
Masterbrand
Production Microsite Development and Production (Prod

Production New NY Print Production
X20626
Masterbrand
/21/2012
$54,530.00
$0.00
$0.00
Production 2012 Launch TV Trafficking/Shipping
X20626 - REVISED
Masterbrand
5/1/2012
$13,200.00
$0.00
120243
Production 2012 Launch TV Trafficking/Shipping
9/28/2012
Masterbrand
$0.00
$21,705.00
Production New NY Digital Production
P25805
P25814
5/3/2012
Tourism
Tourism
$83,560.00
Production 2012 ESD Tourism Print
$0.00
$23,565.00
-$59,995.00
5/11/2012
Production 2012 Tourism PR Deliverables
$0.00
P25814 - REVISED
Tourism
5/11/2012
$1,210.00
$1,630.00
Production 2012 Tourism PR Deliverables
$1,210.00
$1,279.66
$0.00
-$455.34
120246
Tourism
5/23/2012
$0.00
Production 2012 ESE) Tourism Digital
$105.00
X20763
Tourism
5/11/2012
$27,000.00
X20763 - REVISED
5/17/2012
$6,660.00
Tourism
$0.00
$0.00
X20763 - REV1SED2
6/7/2012
Tourism
$0.00
$23,340.00
120397
8/29/2012
Tourism
Production
Production
Production
Production
L20397 - REVISED
Tourism
Production 2012 Summer Tourism TV Talent
$0.00
$25,966.00
$3,430.00
5/17/2012
6/7/2012
$0.00
$9,766.00
6/14/2012
$6,000.00
$0.00
$1,000.00
-$5,000.00
7/31/2012
$426,193.26
$426,138.01
-$28,655.25
8/27/2012
X20822
Masterbrand
Product
722549
Tourism
2012
2012
2010
2012
Summer
Summer
Summer
Summer
Tourism
Tourism
Tourism
Tourism
Dubbing/Shipping
Dubbing/Shipping
Dubbing/Shipping
TV Talent
n Logo Design Exploration
722549 - REVISED
Tourism
122549 - REV1SED2
Tourism
Production 2012 ESD Tourism Fall TV

X20986
Tourism
Production Path Thr
722591
Masterbrand
X21022
Masterbrand
120469
$0.00
$0.00
$16,700.00
-$10,300.00
$29,277.00
-$4,133.00
$17,932.88
-$17,799.12
$0.00
$0.00
$22,000.00
9/19/2012
$0.00
$6,600.00
8/7/2012
$400.00
Production ESD 1x1 Video
$0.00
$340.71
-$59.29
8/17/2012
$14,750.00
$0.00
$14,388.01
8/20/2012
Masterbrand
Production Masterbrand Creative Development Misc

Production Talent and Holding Fees
-$361.99
$4,000.00
X21023
8/22/2012
Tourism
$299,583.20
$0.00
$0.00
$3,368.23
$234,022.97
-$65,560.23
Production Fall TV Dubbing/Shipping
L20523
8/27/2012
Tourism
$10,800.00
Production Fall TV Talent
120347
8/27/2012
$0.00
$0.00
Tourism
$33,066.00
$9,844.73
$11,737.23
Production Fall TV Banners
-$21,328.77
P27275
Masterbrand
8/29/2012
$500.00
$0.00
Production S&P Print Production
$500.00
$0.00
P27300
9/5/2012
$10,450.00
Masterbrand
$10,450.00
Production Post Production Print Ad
$0.00
$0.00
9/10/2012
722659
Masterbrand
$3,570.00
Production Big Happens Here Rip Video
$2,170.00
-$1,400.00
722677
9/21/2012
Masterbrand
$12,798.75
$0.00
$0.00
Production Big Happens Here TV Production Phase I
T22677 - REVISED
10/5/2012
$1,110,299.01
Masterbrand
722677 - REVISED2
10/22/2012
Masterbrand
$0.00
$0.00
$40,115.00
11/14/2012
X21256
$0.00
Masterbrand
$54,240.00
Production 2012 Q4 ESD BHH Trafficking/Shipping
120422
Tourism
11/8/2012
$40,000.00
Production 2012 Winter Tourism Digital Banners
A20515
11/21/2012
Tourism
$20,000.00
Production Pathways Through History Video
L20648
Masterbrand
P27407
Masterbrand
Production ESD Q4 Big Happens Here Holding Fees and T

Production ESD Big Happens Here Print Production
122776
Masterbrand
Tourism
P27562
ugh
History Logo
-$631.77
-$955.27
$11,950.00
-$848.75
$937,883.41
-$266,770.60
$0.00
$24,743.54
-$15,256.46
$17,547.35
-$2,452.65
$20,000.00
$0.00
$0.00
$20,000.00
11/27/2012
$30,800.00
$0.00
$25,044.84
$0.00
-$5,755.16
evelopmer 11/20/2012
11/27/2012
$88,360.00
$0.00
$37,380.55
Production Sandy PSA Production
-$50,979.45
12/6/2012
$19,975.49
$16,820.00
Production ESD Tourism TONY Winter Print
$0.00
12/7/2012
$15,680.00
$0.00
$5,030.80
-$3,155.49
-$10,649.20
MEDIA- PRODUCTION COSTS

Job Number
Campaign
Type
Commitment
Date
Job Title
Estimate Amount
Revised Amount
Final Cost
P27596
Tourism
Production ESD Winter Tourism AAA Print
12/13/2012
$3,370.00
020254
Tourism
Production ESD Winter Tourism OOH
1/2/2013
$14,120.00
$0.00
$0.00
$14,475.74
$355.74
130026
Tourism
Production
Production
Production
Production
Production
1/2/2013
$12,000.00
$0.00
$10,676.25
-$1,323.75
1/9/2013
$26,149.77
-$11,427.09
$190,840.84
-$119,459.16
2/8/2013
$310,300.00
$12,141.10
$0.00
$0.00
$14,722.68
1/30/2013
$0.00
$9,610.00
2/13/2013
$54,700.00
$0.00
$31,580.12
-$2,531.10
-$36,419.88
$61,386.54
-$5,329.06
L30203
Masterbrand
1.30238
Masterbrand
732257
Masterbrand
1.30258
Masterbrand
ESD Winter Tourism Banners for Brand USA

ESD Holding Fees for BHH January-April
ESE) Q4 BHH Holding Fees and Talent Costs
ESD New New York and Stories TV Productior
ESO Q1 Gap Spot Talent Costs
$3,270.00
Difference from
Estimate
-$100.00
4/1/2013
$0.00
$13,300.00
2/13/2013
$40,000.00
3/7/2014
$0.00
$0.00
$26,715.60
Spots Trafficking/Shipping Production ESD Stop
2/27/2013
$67,383.55
$0.00
$56,081.86
-$11,301.69
Gap Spots Rev 2 Production ESD Q1 Stop Gap
3/13/2013
$53,200.00
$0.00
$55,077.06
-$23,922.94
$25,800.00
$59,279.84
$2,822.85
1.302$8 - REVISED
Masterbrand
Production ES
X30508
Masterbrand
Production 2013 Gap Spots
X30508 - REVISED
Masterbrand
Trafficking/Shipping Production 2013 Gap
T32282
Masterbrand
L30317
Masterbrand
Q1 Gap Spot Talent Costs
130317- REVISED
Masterbrand
2 Talent Costs Production ESD Q1 Stop Gap 2
3/25/2013
$0.00
132293
Masterbrand
Talent Costs Production ESD Stop Gap Spot
3/13/2013
$42,882.99
$0.00
T32293 - REVISED
Masterbrand
Rev 3 Production ESD Stop Gap Spot Rev 3
$0.00
$13,574.00
T32305
Sandy 7.5
Production ESD Sandy PSA Edit
5/10/2013
3/25/2013
$21,000.00
$1,000.00
Masterbrand
Production ESD Q1 Stop Gap 3 Talent Costs
3/25/2013
$20,000.00
$23,300.00
$0.00
L30357
$0.00
$31,727.15
-$15,772.85
$63,430.11
-$13,271.44
$2,909.34
-$65.66
Masterbrand
4/1/2013
$0.00
$10,000.00
4/3/2013
Production ESD Stop Gap Spots Rev 4
4/1/2013
$0.00
$76,701.55
$14,200.00
732345
Masterbrand
Masterbrand
P35440
Masterbrand
Production BD NY Loves Film Brochure
4/2/2013
P35440 - REVISED
Masterbrand
Production ESD NY Loves Film Brochure
4/3/2013
132356
Masterbrand
Production Buffalo Gecko VO and Animation

Production Sandy PSA Print Production
4/10/2013
$0.00
$31,046.50
$11,780.00
-$1,953.50
Sandy 7.5
$33,000.00
$11,780.00
$0.00
P35400
P35493
Tourism
Production 2013 ESD TRM NYBR Path Print
4/19/2013
$6,920.00
$0.00
$5,170.00
-$2,590.00
L30357 - REVISED
1.30357 - REVISED2
/10/2013
$2,675.00
$0.00
$0.00
$0.00
$300.00
$0.00
P35493 - REVISED
Tourism
Production 2013 ESD TRM NYBR Path Print
4/22/2013
Masterbrand
Production ESD Buffalo Business Edit
4/19/2013
$0.00
$60,727.50
$840.00
132368
$0.00
$49,686.33
130374
Masterbrand
4/19/2013
$45,400.00
$47,161.19
-$1,040.97
-$4,038.81
L30374 - REVISED
Masterbrand
Production ESD q2 Stop Gap 4 Talent Casts
5/2/2013
$0.00
$0.00
$5,800.00
P35528
Tourism
Production 2013 TRM Delta Print
4/25/2013
$1,660.00
$0.00
$1,585.00
475.00
732395
Masterbrand
4/29/2013
Tourism
4/29/2013
$125,000.00
$16,020.00
$0.00
P35564
$0.00
$49,574.57
-$19,956.68
P35564 - REVISED
Tourism
6/5/2013
$0.00
$40,970.00
P35564 - REVISED2
Tourism
Production
Production
Production
Production
6/27/2013
Tourism
Production 2013 PTH Digital Banners
5/10/2013
$0.00
$12,000.00
$12,541.25
130203
-$1,200.00
Tourism
Production 2013 ESO TRM NYS Meetings/Conventions
5/14/2013
$4,260.00
$0.00
$0.00
$10,800.00
P35596
$1,760.00
-$2,500.00
L30404
Masterbrand
5/14/2013
$61,000.00
$0.00
$35,673.30
-$25,326.70
5/28/2013
$6,940.00
$0.00
$6,415.00
-$525.00
6/12/2013
$38,780.00
$0.00
$38,680.00
-$100.00
/12/2013
$46,000.00
$46,810.00
$810.00
$14,870.00
$0.00
$0.00
$10,887.38
-$3,982.62
New York State Wine Rack Production

2013 ESD Tourism PTH Materials
P35645
Masterbrand
P35401
Tourism
Pri Production ESD Welcome to Buffalo Talent Costs

Production Buffalo Ad Print Production Production
2013 ESD Tourism PTH Print
030326
Tourism
Production ES
030278
Tourism
Production 2013 Path Through History 00H
6/12/2013
Summer Tourism 00H Production Costs
030350
Tourism
Production ESO Summer Tourism OOH Printing and Shipp
6/12/2013
$87,000.00
$0.00
$57,413.64
-$29,586.36
X30965
Sandy 30
Production 2013 Post Sandy Tourism TV Shipping/Traffic
6/27/2013
$105,550.00
$242,952.50
$0.00
X30965 - REVISED
Sandy 30
Production 2013 Post Sandy T
9/12/2013
$0.00
$0.00
$10,000.00
X30965 - REVISED2
Sandy 30
$0.00
$90,000.00
Sandy 30

10/25/2013
X30965 - REVISED3
6/23/2014
$37,402.50
030325
Tourism
Production Path Through History Kiosk
8/5/2013
$0.00
$12,541.25
$0.00
$7,518.91
-$5,022.34
130470
Sandy 7.5
Production Sandy PSA Talent Costs
8/6/2013
$2,700.00
$0.00
$2,048.85
-$651.15
030431
Sandy 30
8/15/2013
$225,000.00
$0.00
$285,307.32
$669.32
030431 - REVISED
Sandy 30
Production ESD Summer Tourism JFK TS Takeover 00H P

Production ESD Summer Tourism JFK T5 Takeover OH P
2/24/2014
$0.00
$59,638.00
urism
TV Shipping/Traffic
esigns
MEDIA - PRODUCTION COSTS

Job Number
Commitment
Date
Campaign
Type
Job Title
732625
Sandy 30
Production Sandy Anniversary Production
T32625 - REVISED
Sandy 30
Production Sandy Anniversary Production
T32671
Tourism
9/30/2013
L30551
TasteNY
Production 2013 Fall Tourism Leave Right Now Productio

Production ESD Wine Rack Talent
$0.00
$696,198.93
10/15/2013
$23,000.00
130587
Tourism
Production ESD Fall Tourism TV Talent Costs
10/28/2013
X31394
Sandy 30
X31437
Sandy 30
X31438
X31439
9/6/2013
4/22/2014
Estimate Amount
$562,446.60
Revised Amount
Final Cost
Difference from
Estimate
$0.00
$42,458.00
$585,564.82
-$19,339.78
$0.00
$626,545.73
-$69,653.20
$0.00
$3,574.56
-$19,425.44
$119,700.00
$0.00
$31,725.22
-$87,974.78
Production ESD Tourism CBS OOH Production for Subway 11/18/2013

Production ESD Tourism Q4 CBS Outdoor NY Rail Product 11/18/2013
$150,000.00
$0.00
$150,000.00
$0.00
$150,000.00
$0.00
$150,000.00
$0.00
Sandy 30
Production ES
Tourism Q4 CBS Outdoor NY Rail LIRR Prt 11/18/2013
$150,000.00
$0.00
Production ES
Tourism Q4 CBS Outdoor West Chester IA 11/18/2013
$100,000.00
$0.00
$0.00
$150,000.00
Sandy 30
$100,000.00
$0.00
X31439 - REVISED
Sandy 30
Production ES
Tourism Q4 CBS Outdoor West Chester IA
$0.00
Sandy 30
Production ESD Tourism Q4 CBS Outdoor Long Island Wri 11/18/2013
$100,000.00
$0.00
$100,000.00
X31440
$0.00
$200,000.00
$200,000.00
$0.00
030596
Sandy 30
Production MTA Sandy Anniversary Subway
11/18/2013
$108,220.00
$0.00
$110,769.45
$2,549.45
8/6/2014
132695
Start Up NY
Production Tax Free Zones Production
11/21/2013
$264,548.60
$0.00
$184,466.57
-$80,082.03
030655
Tourism
Production 2013 Winter Tourism Time Square Tourism Cs 11/21/2013
$6,120.00
$0.00
$5,831.82
P36042
Sandy 7.5
Production Sandy Relief Print Ads
11/21/2013
$49,310.00
$0.00
$48,760.00
-$288.18
-$550.00
X31527
TasteNY
Production T1 Taste NY Banner
11/21/2013
$18,031.00
$0.00
$21,849.69
$1,040.46
X31527 - REVISED
TasteNY
Production T1 Taste NY Banner
12/4/2013
$0.00
$2,778.23
030694
030694 - REVISED
Sandy 30
Production JFK Terminal 1 Wall Wrap
11/21/2013
-$282.00
030694 - REVISED2
12/4/2013
2/24/2014
$88,000.00
$0.00
$0.00
$574,328.00
Sandy 30
Sandy 30
$15,300.00
$471,310.00
X31554
Masterbrand
Production The New NY DOL Refresh
11/22/2013
$25,000.00
X31553
Sandy 7.5
Production Sandy Grant Banners
11/22/2013
$10,000.00
Tourism
Production Winter Tourism TV Production
12/20/2013
$571,293.84
Tourism
Production Winter Tourism TV Production
3/18/2014
$0.00
T32768
T32768 - REVISE
$0.00
$0.00
$0.00
$25,000.00
$0.00
$9,725.09
-$274.91
$0.00
$72,622.55
$585,689.46
-$58,226.93
-$248,486.08
L30189
Sandy 30
Production ES
12/20/2013
$378,000.00
$0.00
$129,513.92
X40297
Tourism
1/21/2014
$45,632.00
$0.00
$45,632.00
$0.00
X40189
ecember 20
Production I Love NY Print Ads/Banners for
Tourism
Production Spokesperson Radio Spots Production
1/21/2014
$43,528.31
$0.00
$29,496.68
-$24,031.63
X40189 - REVISED
Tourism
Spokesperson Radio Spots Production 2014
2/11/2014
$0.00
$10,000.00
P45017
Tourism
Winter Tourism Print Production ESD 2014 Winter
1/23/2014
$30,185.00
$0.00
$16,335.00
-$13,850.00
140095
Tourism
Tourism Banners Production ESD Joe
1/23/2014
$40,781.78
$0.00
$40,781.78
$0.00
142204
Tourism
Torre/Winter Tourism Production Production ESD
1/28/2014
$16,078.13
$0.00
T42199
Start Up NY
$109,196.13
Tourism
Start Up NY TV Production Production 2014

Winter Tourism TV Round 2
1/29/2014
T42208
1/30/2014
$599,770.37
$0.00
$0.00
X40405
Masterbrand
Production Q1 ESD Business Dubbing/Shipping/Traffickin
2/24/2014
$25,000.00
X40405 - REVISED
Masterbrand
9/16/2014
$0.00
X40405 - REVISED2
Masterbrand
10/30/2014
X40406
Tourism
Production Q1 ESD Tourism Dubbing/Shipping/Traffickini
2/24/2014
$0.00
$25,000.00
X40406- REVISED
Tourism
Production Q1 ESD Tourism DubbIng/ShIpping/Traffickity
9/16/2014
$0.00
$0.00
$56,143.72
X40406- REVISED2
Tourism
Production Q1 ESD Tourism Dubbing/Shipping/Traffickin
12/8/2014
$0.00
$6,440.78
040002
P45120
Sandy 30
Production 2014 MTA Winter Tourism OOH
2/24/2014
$64,900.00
Tourism
Production ESD Time Out New York
2/24/2014
$2,230.00
140152
Tourism
Production I Love NY Twitter Mention Module
3/6/2014
142262
Start Up NY
Production Start Up NY TV Production
3/18/2014
T42262- REVISED
Start Up NY
Production Start Up NY TV Production
L40227
Masterbrand
Production Q1 ESD Business Talent Residuals for TV & Ra
L40228
Tourism
Production Q1 ES
4/3/2014
$57,962.35
T42302
Tourism
$314,614.48
Tourism
Production Summer
Production Summer
Production Summer
Production January JFK
4/3/2014
T42302 - REVISED
4/22/2014
7/23/2014
$0.00
$0.00
$129,289.75
4/22/2014
$54,044.00
$0.00
142302 - REVISE
030690
Tourism
Sandy 30
Sandy Anniversary Talent Residuals
Tourism Talent Residuals for TV & Rai

Tourism Celebs
Tourism Celebs
Tourism Celebs
T4 Get Outta Town
2014
2014
2014
0011
$90,853.07
-$18,343.06
$545,169.81
-$54,600.56
$37,316.59
$695.00
$87,584.50
$0.00
$0.00
$62,216.96
-$2,683.04
$0.00
$2,230.00
$0.00
$5,175.00
$0.00
$5,175.00
$459,553.29
$0.00
$378,342.57
$0.00
-$84,785.72
5/2/2014
$0.00
$3,575.00
4/3/2014
$106,225.98
$0.00
$0.00
$106,225.98
$58,619.32
$0.00
$656.97
$0.00
$305,096.00
$515,643.99
-$233,356.24
$53,744.00
-$300.00
$0.00
$8,968.59
$2,653.00

Job Number
Commitment
Date
Campaign
Type
T42308
Tourism
Production Chatterbox Revision :15
142317
Tourism
Production Summer Tourism 2014 Signage Spot
T42317 - REVISED
Tourism
142317 - REVISED2
X40743
Tourism
lob Title
Estimate Amount
Difference from
Estimate
$0.00
$33,334.74
-$62.58
$186,610.63
-$14,655.69
$0.00
$0.00
$20,575.00
$0.00
$22,170.00
-$2,830.00
$158,980.47
$4,707.97
$0.00
$0.00
$129,272.50
5/30/2014
$140,234.63
$0.00
$108,434.30
-$31,800.33
6/6/2014
$6,056.70
$0.00
$6,056.70
$0.00
6/6/2014
$19,780.00
$0.00
$0.00
$18,280.00
-$1,500.00
$0.00
$14,500.00
$154,985.00
-$28,865.00
$0.00
7/8/2014
$37,723.00
$0.00
$37,723.00
$0.00
7/8/2014
$72,700.00
$0.00
$73,600.00
$900.00
7/23/2014
$100,000.00
$0.00
$43,633.40
456,366.60
7/23/2014
$133,126.54
$0.00
$78,960.85
-$54,165.69
7/23/2014
$92,483.00
$67,283.85
-$25,199.15
7/31/2014
7/31/2014
$9,237.95
$0.00
$0.00
$79,342.00
$74,595.21
-$13,984.74
$0.00
$250,000.00
$0.00
$59,269.81
$0.00
-$15,730.19
$0.00
$0.00
$4,305.05
-$2,056.61
$73,521.23
4/28/2014
$33,397.32
$150,691.32
5/6/2014
5/19/2014
Masterbrand
5/19/2014
$25,000.00
X40744
Tourism
Production Q2 ESD Tourism Dubbing/Shipping/Traffickini
5/19/2014
$25,000.00
X40744- REVISED
Tourism
Production (12 ESD Tourism Dubbing/Shipping/Traffickini
7/8/2014
142365
Start Up NY
Production 2014 Looking Up TV Sp
X40864
Sandy 7.5
P45713
Sandy 7.5
Production ESD Small Business Mentorship Campaign

Dim Production ESD Small Business Mentorship Print
X40749
Tourism
Production Summer Tourism Radio
6/13/2014
$30,499.18
040190
Sandy 30
6/18/2014
$169,350.00
040190 - REVISED
Sandy 30
7/23/2014
X40841
Tourism
Production JFK Terminal 4 International Corridor Wall Wi

Production JFK Terminal 4 International Corridor Wall Wi
Production ESD Metrocard Commercial Advertising
040222
Tourism
Production MTA Summer Refresh 2014
X40924
Masterbrand
L40423
Masterbrand
140424
Tourism
Production Q3 ESD Business Dubbing/ShIpping/Traffickin

Production Q2 Business Talent Residuals for TV
Production Q2 Tourism Talent Residuals for TV and Radic
T42430
742430 - REVISED
Tourism
Tourism
Product n Stanley Tucci International ISDN Record

Production Stanley Tucci International ISDN Record
X40883
X40925
Sandy 30
Production ESD Tourism Q4 2013 CBS Outdoor NY Subwa
8/6/2014
$0.00
$250,000.00
Tourism
Production CL3 ESD Tourism Dubbing/Shipping/Traffickinj
8/12/2014
$75,000.00
X41048
Tourism
Production New York State Fair Radio Production
8/12/2014
$6,361.66
142433
Tourism
Production Al Roker Fall Tourism Voiceover
8/27/2014
$96,433.02
Production
Final Cost
$0.00
$30,000.00
5/2/2014
Revised Amount
P45976
Start Up NY
Production Med Tech Insertion for Start Up NY
8/27/2014
$2,510.00
$0.00
$1,460.00
-$22,911.79
-$1,050.00
142477
Start Up NY
Production 2014 Start Up NY TV Production - Across The:
8/27/2014
$150,718.19
$0.00
$145,324.49
-$5,393.70
P46036
Start Up NY
Production Start Up NY Print Ad Campaign/Magazine Prc
9/11/2014
$22,400.00
$0.00
$20,876.24
-$1,523.76
P46159
TasteNY
Production Winery Ads - 2014 Refresh
9/16/2014
$0.00
Tourism
Production Jimmy Fallon Fall Tourism VO
9/16/2014
$0.00
$0.00
$1,830.00
T42483
$1,830.00
$102,116.63
$40,449.75
-$61,666.88
P46273
Masterbrand
Production Printing Brochures - Global
9/30/2014
$2,680.00
$0.00
P46273 - REVISED
Masterbrand
Production Printing Brochures
10/6/2014
$2,180.00
P46273 REVISED2
Masterbrand
Production Printing Brochures
10/15/2014
$0.00
$0.00
142523
Masterbrand
Production Dan Rather Global Summit VO
9/30/2014
$872.50
$0.00
$665.00
-$207.50
140330
Start Up NY
Production Start Up NY Standard Banners
10/8/2014
$8,883.16
$8,883.16
$0.00
T42538
State of Opportunity Production State of Opportunity Production Costs
10/22/2014
$206,744.78
$0.00
$0.00
L40549
Start Up NY
L40550
Tourism
142586
Tourism
140388
Tourism
140388 - REVISED
$431.33
10/27/2014
$48,788.45
$0.00
10/27/2014
$94,302.52
$0.00
12/8/2014
$88,579.95
$0.00
12/11/2014
$7,830.00
-$0.01
1/20/2015
$0.00
$0.00
$4,676.80
$12,506.79
Tourism
Production Winter Tourism Digital Banners

Production Winter Tourism Digital Banners
T42240
Tourism
Production AnImatics
12/17/2014
$33,148.64
$0.00
$25,029.67
-$8,118.97
X41431
Tourism
12/17/2014
$300.00
$0.00
$300.00
$0.00
T42630
Tourism
Production i Love NY App - OOH Stock Image

Production I Love NY App- New Adventure
12/23/2014
$90,814.15
12/23/2014
$63,400.00
$0.00
$0.00
1/6/2015
$27,823.86
$0.00
1/6/2015
$12,800.00
3/3/2015
$0.00
$0.00
$6,072.65
3/26/2015
$0.00
$26,072.65
1/8/2015
$90,000.00
$0.00
1/8/2015
$50,000.00
$0.00
Production Q3 Business Talent Residuals

Production Q3 Tourism Talent Residuals
Production Winter Tourism Ski Spot Production
040369
Tourism
Production MTA January Refresh - 0011
T52050
Start Up NY
Production January Revised Animated Start Up Spot
X41434
State of Opportunity Production Creative Circle - Digital Graphic
X41434 - REVISED
State of Opportunity Production Creative Circle - Digital Graphic Designer for 5

State of Opportunity Production Creative Circle - Digital Graphic Designer for 5
Start Up NY
Production Q1 Business Traffic and Shipping
Production Q1 Tourism Traffic and Shipping
Tourism
X41434 - REVISED2
X50124
X50125
esigner for S

Commitment
Date
Job Number
Campaign
Type
T40391
Tourism
Production Q1 Barclays Center 00H
1/20/2015
$24,125.00
$0.00
150186
Start Up NY
Production Q4 Business Talent Residuals
2/5/2015
$7,023.84
$0.00
lob Title
Estimate Amount
Revised Amount
150187
Tourism
Production Q4 Tourism Talent Residuals
2/5/2015
$3,176.13
$0.00
X41352
Tourism
Production Q4 Tourism Trafficking/Shipping
2/5/2015
$75,000.00
$0.00
X50381
State of Opportunity Production Script Boards for State of Opportunity
$0.00
State of Opportunity Production Script Boards for State of Opportunity
2/10/2015
2/25/2015
$2,400.00
X50381- REVISED
$0.00
$300.00
T52204
State of Opportunity Production Q1 Reinvent Spot
2/11/2015
$154,269.45
$0.00
T52214
State of Opportunity Production Q1 Boardamatics Spot
2/11/2015
$37,500.00
T52221
Tourism
X50470
Sandy 7.5
152257
P55296
State of Opportunity
Sandy 7.5
150225
Sandy 7.5
152268
Tourism
P55352
Masterbrand
150293
State of Opportunity Production Q12015 Business Talent Residuals
150294
DREAMCATCHER
Tourism
Sandy 30
152257- REVISED
T52257 - REVISED2
TOTAL COMMITTED
$18,118,516.02
TOTAL ACTUAL COMM!
$15,664,248.70
/17/2015
$36,000.00
$0.00
$0.00
2/25/2015
$4,084.00
$0.00
Production Tax Cut TV Spot

3/24/2015
$139,955.00
$0.00
4/2/2015
$0.00
$30,700.00
4/9/2015
$0.00
$7,908.00
Production
Production
Production
Production
3/30/2015
$12,430.00
$0.00
4/16/2015
$2,422.68
$0.00
4/17/2015
$302,624.75
$0.00
4/17/2015
$6,908.00
$0.00
4/29/2015
$7,057.56
$11,995.25
$0.00
$0.00
Production Summer Tourism Celebs 2014- Part 2

Production ESD Small Business Mentorship Print Part Iva
Mentorship Print - March/April

Logo Swap for ESD Mentor Banners
Summer Tourism TV Production 2015
Global NY Brochures - Spanish Version
Production Q1 2015 Tourism Talent Residuals

Production DREAMCATCHER FUNDS
4/29/2015
12/31/2013
$619,549.62
$15,647,680
Final Cost
Difference from
Estimate
$24,125.00
$0.00
$2,700.00
$0.00
$36,150.00
$150.00
$619,549.62
$0.00
$2,470,836 $33,878,926.39
-$2,454,267.32
OTHER MARKETING COSTS

Job Number
Commitment
Date
Difference from
Estimate
Campaign
Type
Job Title
X20052
Masterbrand
Misc
Campaign Phase I Launch Misc.
12/13/2011
Tourism
Misc
2012 ESD Tourism Street Teams
$781.44
-$218.56
4/23/2012
$1,000.00
$25,000.00
$0.00
P25578
P25578 - REVISED
Tourism
Misc
2012 ESD Tourism Street Teams
$0.00
$26,902.01
$2.01
5/1/2012
P25788
Tourism
$1,900.00
Misc
ESD Tourism Today Show T-shirts
$0.00
5/2/2012
X20805
$225.00
$0.00
$225.00
Tourism
$0.00
Misc
Misc
$0.00
$1,207.13
Masterbrand
6/9/2012
6/15/2012
$2,000.00
X20825
Tourism Q2 Miscellaneous
Q2 Miscellaneous
-$792.87
$3,000.00
120321
Mist
$0.00
Web Hosting
$3,141.98
$141.98
Tourism
7/31/2012
$400.00
X21338
$400.00
$0.00
Masterbrand
Misc
$0.00
ESD Masterbrand Q4 Misc
11/19/2012
$4,000.00
$0.00
$3,171.69
-$828.31
$2,806.93
-$1,193.07
-$1,965.27
Estimate Amount
X30426
Masterbrand
Misc
ESD Business Q12013 Miscellaneous
X30426 - REVISED
Masterbrand
Misc
ESD Business Q1 2013 Miscellaneous
X30427
Tourism
Misc
ESD Tourism Q12013 Miscellaneous
X30720
Tourism
Misc
ESD Tourism Q2 2013 Miscellaneous
X30721
Masterbrand
Misc
X30792
TasteNY
X30792 - REVISED
TasteNY
X30803
Sandy 30
Misc
2013 Tourism Post Sandy Travel
X30855
Masterbrand
Misc
130282
130246
Masterbrand
Masterbrand
Misc
Misc
ESD Business Stop Gap Footage Delivery

"TheNewNY.com" Transfer Costs
X31116
Masterbrand
X31115
Tourism
Sponsorships, ESD/PGA Championship Sponsorship Fee

Misc
X31114
Masterbrand
Misc
X31155
TasteNY
Costs to Cover Food Stylist for Taste of NY Shi
X31154
TasteNY
Misc
Misc
Costs to Cover Equipment for Taste of NY Sho
8/15/2013
$3,274.13
X31396
X31397
Masterbrand
Misc
ESD Business Q42013 Miscellaneous
10/25/2013
$3,000.00
Tourism
Misc
10/25/2013
X40404
Tourism
Misc
1 Love NY Campaign Saranac Winter Carnival
2/11/2014
X40404 - REVISED
Tourism
Misc
I Love NY Campaign Saranac Winter Carnival
4/3/2014
X40664
TasteNY
Misc
I Love NY Pavilion - Super Bowl Media Event
X40738
TasteNY
X40750
Tourism
Sponsorships, 2014 Manhattan Cocktail Classic

Sponsorships, 2014 Five Boro Bike Tour & Bike Expo
X40753
Tourism
Sponsorships, 2014 Metro North Getaway Day - Path Throul
X40754
Tourism
X40754 - REVISED
Tourism
Revised Amount
Final Cost
/14/2013
$2,000.00
$0.00
6/12/2013
$0.00
$2,000.00
/14/2013
$2,000.00
$0.00
$34.73
4/22/2013
$2,000.00
$0.00
$1,900.37
-$99.63
4/22/2013
$2,000.00
$0.00
$494.94
-$1,505.06
Sponsorships, 2013 ESC) Manhattan Cocktail Classic Contract
4/29/2013
$66,000.00
$0.00
$0.00
-$68,509.57
Sponsorships, 2013 ESD Manhattan Cocktail Classic Contract
5/17/2013
$2,509.57
5/2/2013
$0.00
$4,000.00
$0.00
$4,042.84
$42.84
5/14/2013
$4,500.00
$0.00
$4,500.00
$0.00
7/18/2013
7/18/2013
$5,000.00
$0.00
$0.00
$5,000.00
$0.00
-$1,203.44
Microsite Hosting
8/5/2013
$20,000.00
$1,190,000.00
8/6/2013
$3,000.00
8/6/2013
$3,000.00
8/15/2013
$1,750.00
$18,796.56
$0.00 $1,190,000.00
$0.00
$0.00
$0.00
$2,800.00
$1,936.09
-$200.00
-$1,063.91
$0.00
$0.00
$1,750.00
$0.00
$3,274.13
$0.00
$540.90
-$2,459.10
$3,000.00
$0.00
$0.00
$1,356.75
-$1,643.25
$7,123.09
$0.00
$14,509.53
$0.00
$7,386.44
4/22/2014
$0.00
$2,225.00
$0.00
$2,225.00
$0.00
5/6/2014
$100,000.00
$0.00
$101,120.00
$1,120.00
5/19/2014
$20,000.00
-$6,276.67
$74,300.00
$0.00
$0.00
$13,723.13
5/19/2014
$34,902.93
Sponsorships, American Museum of Natural History - Touris
-$39,397.07
6/2/2014
$98,080.55
$0.00
6/6/2014
$0.00
$0.00
$4,713.83
$102,794.38
Sponsorships, American Museum of Natural History - Touris
$18,215.40
$217.90
$0.00
$219.73
X40785
Tourism
Sponsorships, I Love NY 2014 Americade Motorcycle Tourinj
6/3/2014
$1,497.50
$0.00
X40785 - REVISED
Tourism
Sponsorships, I Love NY 2014 Americade Motorcycle Tourinj
6/17/2014
$0.00
X40874
$16,500.00
Tourism
Sponsorships, 2014 Rochester Lilac Festival
6/6/2014
$15,000.00
$0.00
$15,000.00
X40875
Tourism
Sponsorships, 2014 Belmont Stakes Race
6/6/2014
$125,000.00
$0.00
$125,219.73
X40876
Tourism
Sponsorships, 2014 Xerox Rochester International Jazz
6/6/2014
$20,000.00
$0.00
$21,025.00
X40877
Tourism
$1,025.00
Festi Sponsorships, 2014 Bethpage Air Show at Jones
6/6/2014
$3,500.00
$0.00
$2,059.80
X40878
Tourism
-$1,440.20
Beach Sponsorships, 2014 Fairport Canal Day
6/11/2014
$430.76
$0.00
X40879
$430.76
$0.00
Tourism
Sponsorships, LGBT Summer Activation Series
6/18/2014
$1,000.00
$1,972.00
$0.00
X40879 - REVISED
$0.00
Tourism
7/23/2014
50.00
$140.00
X40879 - REVISED2
Tourism
10/27/2014
$0.00
X40881
$832.00
Tourism
6/18/2014
X40880
$17,000.00
$0.00
$17,000.00
Tourism
Sponsorships, NYS Sales Mission & International Workshop

Sponsorships, 2014 Cleanvater Festival
6/18/2014
$3,000.00
$0.00
$0.00
$0.00
X40880 - REVISED
X40882
$3,292.50
Tourism
Tourism
Sponsorships, 2014 Clearwater Festival

Sponsorships, 75th Anniversary of National Baseball Hall of
7/1/2014
7/1/2014
$0.00
$378.00
$292.50
$0.00
X40923
Tourism
Sponsorships, 2014 China Ready Workshop
7/9/2014
$9,000.00
X40923 - REVISED
Tourism
Sponsorships, 2014 China Ready Workshop
7/24/2014
$0.00
$0.00
$90,830.00
$378.00
$0.00
$100,356.00
$526.00

Commitment
Date
Difference from
Estimate
Job Number
Campaign
Type
X41026
Tourism
Sponsorships, Viator Inc. "SO Things to do in NY State
7/23/2014
$250,000.00
$0.00
X40127
Tourism
Prom Sponsorships, 50th Annual Antique Boat Show &
7/23/2014
X40127 - REVISED
$2,500.00
Tourism
$0.00
Auction Sponsorships, 50th Annual Antique Boat Show &
9/8/2014
$3,000.00
X40127 - REVISED2
X40128
Tourism
Auction Sponsorships, 50th Annual Antique Boat Show &
10/27/2014
$0.00
$0.00
Tourism
Auction Sponsorships, Adirondack Summer Challenge
7/23/2014
$130,000.00
X40132
Tourism
Festival Sponsorships, Path Through History Weekends
7/23/2014
$0.00
$0.00
X40926
$24,500.00
Tourism
$24,500.00
$0.00
Sponsorships, Syracuse National Classic Car Show
7/23/2014
$23,500.00
$0.00
X40927
-$20,007.14
TasteNY
$3,492.86
Sponsorships, 2014 Food Network New York City Wine
7/23/2014
$274,440.00
$0.00
$229,963.44
-$44,476.56
X40928
Tourism
and I Sponsorships, 2014 M&T Jazz Festival
7/23/2014
$1,500.00
$0.00
X40928 - REVISED
$0.00
Tourism
$2,109.33
Sponsorships, 2014 M&T Jazz Festival
10/27/2014
X40929
Tourism
$609.33
7/23/2014
$0.00
$375.00
$0.00
$350.00
-$25.00
X41051
Tourism
7/31/2014
$15,000.00
$0.00
$780.00
-$14,220.00
7/31/2014
$15,400.00
$0.00
$15,400.00
$0.00
7/31/2014
$5,000.00
$0.00
$4,283.16
-$716.84
Job Title
Estimate Amount
Revised Amount
Final Cost
$7,391.77
-$168.36
$76,413.52
-$53,586.48
$2,060.13
X41055
Tourism
X40135
Tourism
Sponsorships, 2014 Utica Boilermaker 5K and 15K Road

Rao Sponsorships,45th Anniversary Woodstock Festival
Sponsorships, Trip Planner Module by Simpleview
Sponsorships, Induction Weekend at National Baseball Hall
X41050
Tourism
Sponsorships, NASCAR at Watkins Glen
7/31/2014
$21,000.00
$0.00
$20,000.00
-$1,000.00
X41049
Tourism
7/31/2014
$7,500.00
$0.00
X40134
$3,574.50
Tourism
Sponsorships, 30th Annual Spiedie Fest and Balloon Rally

Sponsorships, Promotional Items for Upcoming Events
-$3,925.50
7/31/2014
$15,000.00
X41053
Tourism
$0.00
Sponsorships, BASS Masters Series
X41115
7/31/2014
Tourism
Tourism
8/12/2014
8/12/2014
$35,000.00
$45,000.00
$20,000.00
$0.00
$0.00
$10,306.84
Sponsorships, Windham Mountain Bike World Cup Festival

Sponsorships, The Hampton Classic
-$24,693.16
$926.00
X41116
$0.00
$45,926.00
$0.00
-$20,000.00
-$12,471.00
X41117
X41119
Tourism
Sponsorships, Adirondack Balloon Festival
8/12/2014
$20,000.00
Tourism
8/12/2014
$228,133.00
X41054
$228,133.00
Tourism
Sponsorships, Pinckney Hugo Group Digital Billb ards

Sponsorships, LPGA Championship
$0.00
$0.00
$0.00
8/12/2014
X41121
$2,500.00
Tourism
$0.00
$2,272.95
-$227.05
$4,500.00
Sandy 7.5
$0.00
$3,229.51
-$1,270.49
X41183
9/5/2019
$1,710.00
$0.00
9/8/2014
$17,600.00
$0.00
$0.00
$1,710.00
Tourism
$22,077.11
$0.00
Tourism
Sponsorships, National Buffalo Wing Festival

Misc
Mentor/Mentee Campaign Brochure and Site
Sponsorships, Responsible Travel - I Love NY Travel Guide
Sponsorships, Responsible Travel - I Love NY Travel Guide
8/27/2014
P46133
9/11/2014
$0.00
$4,477.11
X41183 - REVISE
$7,529.00
X41180
Tourism
Sponsorships, 92nd Street Y Fest
9/8/2014
$5,000.00
X41181
$0.00
$2,555.50
Tourism
-$2,444.50
9/8/2014
$7,500.00
-$7,500.00
Tourism
$0.00
$0.00
X41179
9/8/2014
$7,500.00
$0.00
$765.00
X41177
-$6,735.00
Tourism
9/8/2014
$3,687.49
X41178
$0.00
$1,837.49
-$1,850.00
Tourism
9/16/2014
$22,033.98
X41204
$0.00
$22,997.98
Tourism
$964.00
9/16/2014
$146,051.00
X41203
$0.00
$146,051.00
$0.00
Masterbrand
9/26/2014
$18,429.00
$0.00
$17,229.86
-$1,199.14
X41025
Tourism
9/26/2014
$180,857.00
$0.00
$153,910.78
-$26,946.22
X41248
Tourism
Sponsorships, Saratoga Food and Wine Festival

Sponsorships, Central Park Horse Show
Sponsorships, New York State Fair Sponsorships,
Empire State Winter Games Sponsorships,
Responsible Travel Aviacircle Promotion
Misc
Rackspace Online Hosting Maintenance
Sponsorships, I Love NY Pod Tour
Sponsorships,31st Annual Oyster Festival
9/26/2014
$10,000.00
X41249
$5,000.00
-$5,000.00
Tourism
Sponsorships, Warrensburg Garage Safe
$0.00
9/26/2014
$0.00
$1,541.00
X41251
-$5,959.00
TasteNY
Sponsorships, Crain's NY Gala
$7,500.00
9/30/2014
$40,000.00
$0.00
$25,050.00
-$14,950.00
Sponsorships, New York State Tourism

Summit Sponsorships, Global NY Summit
Sponsorships, Global NY Summit
X41255
Tourism
X41254
Masterbrand
X41254 - REVISED
Masterbrand
10/15/2019
$26,773.78
$0.00
$25,320.00
-$1,453.78
10/15/2014
$32500.00
$0.00
$38,330.02
-$1,669.98
2/17/2015
$0.00
$7,500.00
Sponsorships, Destinations of NYS International Marketing 10/27/2014

Sponsorships, 2014 GMR Staffing Plan
10/27/2014
$212,500.00
$0.00
$212,500.00
$0.00
$116,177.94
$0.00
$116,151.70
-$26.24
$779.25
$0.00
$40,000.00
$0.00
$0.00
X41252
Tourism
X40736
Tourism
X41351
Tourism
Sponsorships, Clearwater Festival Part 2
10/27/2014
$779.25
X41426
$0.00
Tourism
Sponsorships, L&L Travel - Chinese Media Advertising
11/15/2014
$221,000.00
$0.00
X41428
TasteNY
Sponsorships, Taste NY at Greenmarket
11/20/2014
$40,000.00
P46528
$0.00
Tourism
Misc
11/21/2014
$1,200.00
$0.00
X41433
TasteNY
Sponsorships, Edible: Good Spirits Brooklyn and Good Cider 12/23/2014
$46,000.00
Tourism
$0.00
$148,500.00
$0.00
X50127
Tourism
Sponsorships, Destinations of NYS - International Marketing 12/23/2014

Sponsorships, NY Times Travel Show
1/20/2015
$46,000.00
$148,500.00
$0.00
X41345
$30,000.00
$0.00
$27,472.00
-$2,528.00
Insurance Renewal at JFK

Commitment
Date
Difference from
Estimate
lob Number
Campaign
Type
X50131
Tourism
Sponsorships, 2015 LGBT Expo
1/28/2015
$7,500.00
-$1,506.00
TasteNY
Sponsorships, 2015 Boston Wine Expo
1/28/2015
$30,000.00
$0.00
$0.00
$5,994.00
X50132
$26,983.98
-$3,016.02
X50133
Tourism
Sponsorships, Governor's Snowboarding Luncheon
2/5/2015
$3,000.00
$0.00
$3,000.00
$0.00
X50468
TasteNY
Sponsorships, Harlem Eat Up
2/19/2015
$25,000.00
$0.00
$858.30
-$141.70
Job Title
Estimate Amount
Revised Amount
X50517
Tourism
3/17/2015
$1,000.00
$42,000.00
$0.00
Tourism
Sponsorships, Trip Planning Module by Simpleview Part Twi

Sponsorships, David Turchetti - Education Tourism Marketir
3/13/2015
X50469
X50520
Masterbrand
Sponsorships, Site Selectors Guild Conference
3/17/2015
$1,000.00
$0.00
X50653
Tourism
3/26/2015
$30,135.00
$0.00
3/26/2015
$20,000.00
$0.00
3/30/2015
$2,625.00
$0.00
$0.00
$0.00
X50654
Masterbrand
Sponsorships, GMR 2014-2015 ESD Event Oversight Part

2 Jr Sponsorships, SUNY NESCO Conference
X50658
Tourism
Sponsorships, Bike Expo New York
X50659
Tourism
4/6/2015
$36,082.17
X50699
Masterbrand
Sponsorships, GMR 2015-2016 Marketing Event Oversight A

Sponsorships, Bio International Conference
4/6/2015
$50,000.00
$0.00
X50701
Tourism
Sponsorships, 2015 M
bile Display: I Love NY Pod
4/9/2015
$275,000.00
$0.00
X50700
Tourism
Misc.
C mmunity Connections - GLOW Onboarding
4/17/2015
$2,400.00
$0.00
X50702
Masterbrand
4/17/2015
$1,100.00
$0.00
X50703
Tourism
4/24/2015
$20,400.00
$0.00
X50704
Tourism
4/24/2015
$8,752.58
$0.00
N/A
Masterbrand
Sponsorships, New York BIO Conference

Sponsorships, Rochester Lilac Festival
Sponsorships, Five Boro Bike Tour Expo
Non-BBDO JRL
6/22/2012
$30,000.00
N/A
Masterbrand
Non-REDO EMI
N/A
Masterbrand
$37,500.00
$10,500.00
N/A
8/3/2012
$64,500.00
N/A
Masterbrand
Other
Non-BBDO S ny
Non-BBDO Rhino
6/22/2012
7/10/2012
4/5/2012
$12,500.00
N/A
Masterbrand
Non-REDO Kohalt
8/14/2012
$7,500.00
N/A
Masterbrand
N/A
Masterbrand
Non-BBDO Bokland Photography

Non-BB 0 SBD - IAMC Forum Sponsorship
N/A
Masterbrand
Non-BBDO SBD - SEMICON Sponsorship
6/29/2012
$5,000.00
$3,150.00
N/A
Masterbrand
Non-BBDO NYBA
6/11/2012
$15,000.00
N/A
Masterbrand
N/A
Other
Non-REDO SBD - RIO Convention Booth NonREDO SBD - RIO Conference Travel Expenses
Non-BBDO Farm Ald
10/23/2012
2/14/2013
$579.20
7/6/2012
$258.00
8/16/2012
$1,083.95
N/A
Masterbrand
N/A
Other
Non-BBDO SBD - Advanced Energy Conference

fee Non-REDO ESDC UDC General
N/A
Masterbrand
Non-6B00 Council
N/A
Other
Non-BBDO Staples Inc. and Subsidiaries
2/22/2013
$100.35
N/A
Masterbrand
Non-BBDO IAMC
3/14/2013
$1,135.00
Non-REDO Bookmyrooms, LLC.

Non-REDO RIO Convention
3/26/2013
$740.24
3/22/2013
$9,868.46
N/A
Other
N/A
Masterbrand
8/10/2012
$575.00
1/31/2013
$2,615.98
9/7/2012
$5,000.00
N/A
Masterbrand
Non-1313D0 ACES
4/23/2013
$1,820.00
N/A
Masterbrand
Non-BBDO Jacob K. Javits Convention Center
10/16/2012
$468.00
N/A
Other
Non-BBDO Travel Request- Jeff Janiszewski
4/11/2013
$580.99
N/A
Other
Non-BBDO CitiBank, NA
5/14/2013
$3,022.68
N/A
Other
Non-REDO Loretta Beine
5/21/2013
$597.25
N/A
Other
Non-BBDO Brenda Grober
5/23/2013
$215.00
N/A
Tourism
Non-BBDO Cool Insuring Agency
7/11/2013
$43,941.30
N/A
Masterbrand
Non-BBDO NY Bic: Tech
9/10/2013
$1,000.00
N/A
Other
Non-BBDO internal Transfer
9/23/2013
$318.00
N/A
Tourism
Non-BBDO LP-EC Quality Destination, INC. (ADKCH-13)
7/18/2013
$137,500.00
$11,402.50
N/A
Tourism
Non-BBDO LP-EC Quality Destination, INC. (ADKCH-13)
11/25/2013
N/A
Other
Non-BBDO CitiBank, NA/Staples
11/26/2013
$1,770.00
N/A
Other
Non-BBDO Liberty Island Re pening
10/11/2013
$246,400.00
N/A
Start Up NY
Non-BBDO Lighting Wright, LLC
10/18/2013
$13,892.45
Final Cost

Commitment
Date
Job Number
Campaign
Type
N/A
Start Up NY
Non-BBDO Audio Visual Services Group
10/21/2013
$39,487.80
N/A
Start Up NY
1/2/2014
$2,814.80
N/A
Start Up NY
Non-BBDO Audio Visual Services Group

Non-BB 0 ACES
12/13/2013
$4,300.00
N/A
N/A
Masterbrand
Non-BBDO ACES
12/13/2013
$2,875.00
Start Up NY
Non-BBDO ACES
$2,390.00
N/A
N/A
Start Up NY
Non-BBDO ACES
1/16/2014
1/16/2014
Start Up NY
Non-BBDO ACES
1/16/2014
$3,545.00
1/16/2014
$3,545.00
Job Title
Estimate Amount
$3,545.00
N/A
Start Up NY
Non-BBDO ACES
N/A
Start Up NY
Non-BBDO CitiBank
12/26/2013
$306.00
N/A
Start Up NY
Non-BBDO CitiBank
1/14/2014
$1,195.68
N/A
Start Up NY
Non-BBDO CitiBank
2/12/2014
$1,603.03
N/A
Start Up NY
Non-BBDO CMBank
2/12/2014
$500.00
N/A
Start Up NY
Non-BBDO CitiBank
9/19/2013
$2,552.12
N/A
Start Up NY
Non-BBDO CitiBank
4/15/2014
$5,080.44
N/A
Start Up NY
Non-BBDO Leslie Whatley
2/19/2014
$278.29
N/A
Start Up NY
Non-8600 Leslie Whatley
3/25/2014
$288.71
N/A
Start Up NY
Non-13800 Leslie Whatley
N/A
Start Up NY
N/A
N/A
Start Up NY
Non-BBDO Modern Press

Non-IIIIDO Inner Workings, Inc. Non-
Start Up NY
BBDO Inner Workings, Inc. Non-
1/7/2014
$1,628.78
N/A
Start Up NY
BILDO Inner Workings, Inc. Non-
1/7/2014
N/A
Masterbrand
BBDO Office of General Services Non-
1/24/2014
$4,320.35
$9,041.72
N/A
Masterbrand
1/24/2014
$10,270.16
N/A
Masterbrand
Masterbrand
1/24/2014
$2,705.30
1/24/2014
$9,717.18
N/A
Start Up NY
BlIDO Office of General Services Non-
3/11/2014
$4,737.60
N/A
Start Up NY
3/18/2014
$11,380.94
N/A
N/A
Start Up NY
B6130 Sheraton New Y
N/A
Start Up NY
rk
Hotel & Towers
4/15/2014
$186.54
12/26/2013
1/7/2014
$2,685.90
$5,684.63
10/18/2013
$2,432.77
12/19/2013
$24,428.00
N/A
Masterbrand
Non-BBDO Sheraton New York Hotel & Towers

Non-BBDO Rip and Tear
3/11/2013
$20,694.74
N/A
Start Up NY
Non-BBDO ESDC/Buffalo Office Non-
3/20/2014
N/A
Start Up NY
BBDO The Research Foundation Non-
3/17/2014
$15.86
$38,070.02
N/A
Start Up NY
61300 The Research Foundation Non-
7/25/2014
$31,887.73
N/A
Start Up NY
BBDO Black Humor
4/1/2014
$500.00
N/A
Other
Non-BBDO ESDC
4/1/2014
$94.71
N/A
Other
Non-BBDO Olympic Regional Development Authority
4/1/2014
$9,334.32
N/A
Masterbrand
Non-BBDO Rip and Tear
5/22/2014
$1,244.35
N/A
Masterbrand
Non-0300 NYC EDC
5/22/2014
$5,000.00
N/A
Masterbrand
Non-BBDO NYC EDC
5/22/2014
$5,000.00
N/A
Start Up NY
Non-BBDO SEMI
5/15/2014
$5,000.00
N/A
Other
Non-BBD
9/24/2014
$3,200.00
N/A
Masterbrand
Non-BBDO AM and 1 Digital
9/30/2014
$2,975.00
N/A
Masterbrand
Non-BBDO Centerplate Inc - Summit -Javits Center Event
N/A
Masterbrand
Non-BB
N/A
Masterbrand
N/A
N/A
Center for Economic Growth
10/6/2014
$36,611.92
11/14/2014
$9,600.00
12/16/2014
$3,015.94
Start Up NY
Non-BBOO Rip and Tear

Non-BBDO Office of General Services Non-
1/13/2015
$4,194.58
Masterbrand
BBDO Office of General Services Non-BBDO
1/26/2015
$15,413.98
N/A
Masterbrand
Center for Democracy in the Americas Non-
3/2/2015
$6,250.00
N/A
Start Up NY
BBDO Office of General Services Non-BBDO
3/17/2015
$3,382.20
N/A
Other
ABC Charters, Inc.
3/26/2015
$3,644.00
0 ACES
Revised Amount
Final Cost
Difference from
Estimate

Job Number
Campaign
Type
Job Title
Commitment
Date
Estimate Amount
N/A
Start Up NY
Non-BBDO Office of General Services
3/31/2015
$27,071.50
N/A
Other
Non-BBDO ABC Charters, Inc. Non-
4/8/2015
$33,402.00
N/A
Start Up NY
131300 Office of General Services
4/9/2015
$642.00
N/A
Start Up NY
Non-REDO The Research Foundation
4/13/2015
N/A
$87,730.15
Other
Non-BBDO John Alexander Cochran
4/14/2015
N/A
$1,120.00
Other
Non-BBDO ABC Charters, Inc.
4/15/2015
N/A
Other
Non-88D0 Center for Democracy in the Americas
4/15/2015
$5,016.00
$6,000.00
N/A
Other
Non-BE
4/15/2015
$6,000.00
N/A
Other
Non-BBDO Center for Democracy in the Americas
4/17/2015
$6,250.00
N/A
Other
Non-REDO Mayra Linares
4/17/2015
N/A
$2,000.00
Other
Non-REDO ABC Charters, Inc.
4/17/2015
N/A
$8,567.00
Other
Non-REDO Encore Event Technologies
4/17/2015
$1,002.10
N/A
Start Up NY
Non-BBDO Office of General Services
4/30/2015
$393.00
TOTAL COMMITTED
$6,256,961.32
TOTAL ACTUAL COMM!
$5,853,637.44
0 Aaron Kaplowitz
$6,112,210
Revised Amount
$144,751
Final Cost
$3,627,558.50
Difference from
Estimate
-$403,323.88

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ESD FOIL Response

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As of March 2015

New York State Business Development and Tourism Marketing Program

A total of $25,302,005 was spent on TV and radio ads.

Serves an important dual purpose.

ESD Campaign Overview

New New York 2012 Business Development

New New York 2012 Business Development 2

Winter Tourism 2013

Post-Storm Summer Tourism 2013

Wine Industry Promotion Business Development

Post-Storm Fall Tourism 2013

TV and Radio - April 2012 to March 2013

Out of state HHs

Out of state HHs

TV & Radio Spend - April 2013 to March 2014

Out of State Spot Markets

TV & Radio Spend - April 2014 through April 2015

NY OPEN FOR BUSINESS

BBDO Administrative &

BBDO administrative and creative services for

Costs for Specialized Marketing

Media TV and Radio

TV advertising purchases for START-UP NY and

Media - Print Advertisement

Print advertisements in the New York City market,

Out-of-home display ads (e.g. airport displays and

Media- Digital and Priority

Digital ads and priority search status in search

Media Direct Advertising

Other Marketing Costs

Direct mail advertising for START-UP NY campaign.

All costs to produce creative materials for all

Sponsorships, events, marketing events, and other

miscellaneous marketing costs.

* Figures are based upon financial commitments, not actual spending.

IMO ADMINISTRATIVE & CREATIVE SERVICES

Campaign Phase I Launch Fees

Tourism Snow Ad Fees

ESD Q2 2012 SOW (Labor)

ESD Q22012 SOW (Labor)

ESD Tourism Q2 SOW (Labor)

ESD Products 122 SOW

0011 Evergreen SOW

Tourism Q3 SOW (Labor)

Q3 Project List (Labor Fees)

ESD Masterbrand Q4 SOW

Winter Tourism Q4 SOW

Winter Tourism Q4 SOW

Winter Tourism Q4 SOW

ESD Q1 2013 Business Fee

ESD Q12013 Business Fee

ESD Q1 2013 Tourism SOW

ESD Q12013 Tourism SOW

ESD Q2 2013 Tourism SOW

ESD Q2 2013 Business Fee

ESD Tourism 2013 Q3 Fee

ESD Business 2013 Q3 Fee

NY.gov & Governor.ny.gov

Redesign - Labor C ESD Business

2013 Q4 Fee ESD Tourism 2013

Q4 F e e ESD Tourism 2014 Q1 Fee

ESD Tourism 2014 Q1 Fee ESD

Business 2014 Q1 Fee ESD