QUESTIONNAIRE

I am Awantika, student of M. Sc Applied Operational Research. Im undertaking a project

of Bisleri as a part of my course curriculum. Project title: CONSUMER BUYING
BEHAVIOUR for Vedica Natural Water.
I assure that all information given by you will be kept confidential.
Personal Details:
Name: ___________________________
Age:
18-24
25-34
55 and above
Gender:
Male

35-44

45-54

Female

Education:
Upto HSC
Post-graduate
Occupation:
Professional
Retired

Graduate
Professional

Others

Business
Student
Home maker

Monthly Household Income:

Rs. 30000-40000 Rs. 40000-50000
Above Rs. 70000

Rs. 50000-60000

Rs. 60000-70000

1. Do you think it is essential to have natural water?

Yes
No
2. Which size of water bottle you prefer more/to carry?
250 ml
500 ml
1 lt
3. How frequently you purchase natural water in a week?
Often
Rarely
Hardly
4. Which natural water brand you prefer ?
Evian
Himalayan
Catch
Qua
6. Kindly specify your reason for purchasing natural water?

Vedica

 Good in taste Good for health

Demand

Social Status

Availability More

5. What is more important to you while purchasing natural water?

Brand Name
Quality factor
Easily Available
Price
Traditional and Social followings
7. Kindly rate the following ATTRIBUTES/SERVICES according to their importance
levels that influence your decision to purchase natural water.
1
2
3
4
5
Not Important
Slightly Imp
Average
Important
Very Important

1. Hygienic conditions

2. Value for money

3. Brand Image

4. Taste

5. Availability

6. Availability of different pack size

water bottles
7.Purification process

8. Nutrition facts

9. Quality factor

10. Chemical Parameters

11. Shape of Vedica water bottle

12. Source

13. Packaging

14. Possessing good certifications

15. Market share of the company

16. Understanding customer needs

17. Financial Express

18. Detoxifying agent

19. Alkaline

8. Have you heard of Vedica?

Yes No
If No then do not proceed
9. How do you come to know about Vedica?
Availability
Word of mouth
10. Where have you purchased Vedica from?
Retail shops
HORECA (Hotels, Restaurants, Clubs/Bars)
11. Kindly rate the following ATTRIBUTES/SERVICES according to their importance
levels that influence your decision to purchase Vedica natural water.
1
2
3
4
5
Not Important
Slightly Imp
Average
Important
Very Important

1. Hygienic conditions

2. Value for money

3. Brand Image

4. Taste

5. Availability

6. Availability of different pack size

water bottles
7.Purification process

8. Nutrition facts

9. Quality factor

10. Chemical Parameters

11. Shape of Vedica water bottle

12. Source

13. Packaging

14. Possessing good certifications

15. Market share of the company

16. Understanding customer needs

17. Financial Express

18. Detoxifying agent

19. Alkaline

12. How will you rate the Quality of Vedica natural water?
Excellent
Good
Average
Below average
Poor
13. Are you satisfied with the Quality of Vedica?
Unsatisfied Neutral
Satisfied
Very satisfied

Satisfied

13. In future, would you like to recommend Vedica natural water to others?
Yes
No
14. On a scale of 1-10, where 0 means extremely unlikely and 10 means extremely
likely, how likely is it that you will recommend Vedica natural water to a friend or
colleague ?
Extremely 1
2
3
4
5
6
7
8
9
Extremely
Unlikelylikely0
10

15. Do you have any suggestion?

Yes
No
If yes, please specify