H.R.

COLLEGE OF COMMERCE AND

ECONOMICS
RESEARCH METHODOLOGY
RESEARCH PROJECT TOPIC& GUIDELINES

M.COM Semester IV (2015-2016)

The project attempts to assess the analytical skills of the student

Students must:
Study thoroughly Module II: - Hypothesis Testing & Interpretation of
Data
On the basis of the above mentioned module students are required to
select one topic from the given list and prepare and test the hypothesis
therein:
i.

Study of marketing mix of companies like HUL, P&G, Godrej,

Reliance and others.

ii.

Direct marketing prospects and issues.

iii.

Customer Relations Management in service organization like

banks, insurance
companies etc.

iv.

Analyzing the financial and marketing performance of banks

v.

Comparing business performance of Banks

vi.

Comparing business performance of Insurance Companies.

vii.

Comparing business performance of Mutual Funds

viii.

Studying consumer behaviour in case of new products,

shopping mall etc.

ix.

Strategies of FMCG companies in Rural Markets.

x.

SWOT analysis of product / service companies

xi.

Rural marketing: prospects and challenges.

xii.

Analyzing the current economic environment domestic and

international.

xiii.

International marketing: prospects and challenges

xiv.

FDI in India

xv.

FII in India

xvi.

Saving and investment patterns in India

xvii.

Study of home loan market INVESTMENT MANAGEMENT

xviii.

Optimum portfolio construction

xix.

Technical analysis of selected companies

xx.

Current trends in Indian money market

xxi.

Performance evaluation of mutual funds.

xxii.

Performance evaluation of LIC

xxiii.

Future of commodity markets in India

xxiv.

Studying internal control system of an organization

xxv.

Transfer pricing issues in non-profit organization

xxvi.

Management control system of an MNC

xxvii.

Management control system of a service organization

xxviii.

Identifying key success factors for a service firm

PROJECT LAYOUT
The physical layout of the project should be as follows:
Sections of Project

1. Front cover

Title of Project
Program of Study for which project
is submitted
The authors name, Roll No

2. Title page

3. Executive Summary
4. Acknowledgements

5. List of contents

6. List of tables and figures

8. Bibliography

The name of the institution.

Program of Study for which project
is submitted (M.COM)
The year of submission
The authors name
The title of the project
The following statement to be
included at the bottom of the title
page; This project is solely the
work of the author and is
submitted in partial fulfilment of
the requirements of the Degree of
M.Com
This stand alone summary should
not exceed one page
Not required, but you may wish to
thank individuals or organizations
that helped with the project
Should be entitled Contents
Include list of titles of sections of
the project
Include if there are more than five
tables/figures
Should follow the format provided
below

9. Back cover
The suggested minimum length for the project is 10,000 words
FORMATING:
Heading: CAPS BOLD (Font size 14)
Sub heading Uppercase Bold (Font size 14)
Sub - Sub heading Uppercase Bold (Font size 12)
Main body: New Times Roman
Font Size: 12

 Line Spacing: 2
Tables Spacing: 1
Left Align and Justified
Margins: Left 1.5, right 1, top 1, bottom 1

The following structure of project work should be followed to

maintain the uniformity in preparation and presentation

Chapter No. 1 - Introduction:

In this chapter Selection and relevance problem, historical background of the
Problem, definition/s of related aspects, characteristics, different concepts
pertaining
to the problem etc can be covered by the candidate.

Chapter No. 2 - Research Methodology

This chapter will include Objectives, Hypothesis, Scope of the study,
Selection of the
problem, Sample size, Data collection, Tabulation of data, Techniques and
tools to be
used, limitations of the study, significance of the study etc.

Chapter No. 3 - Literature Review

This chapter will provide information about studies done on the respective
issue. This
would assists students to undertake further study on same issue.

Chapter No. 4 - Data Presentation and Data Analysis

This chapter is the core part of the study. The analysis pertaining to collected
data will
be done by the students. The application of selected tools or techniques will
be used to
arrive at findings. In this table of information, presentation of graph etc can
be should
be provided by the students.

Chapter No. 5 - Conclusion

In this unit of project work findings of work will be covered by the candidate
and
suggestion will be mentioned by the candidate to validate the objectives and
hypotheses.
If required more chapters of data analysis can be added.
Bibliography
Appendix