KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

Coursework Structure/Instructions
Course Code and Title
Programmes

Semester
Academic Year
Lecturer/Tutor

: ABDM3314 Entrepreneurship
: Diploma In Business Studies
(Accounting, Banking & Finance, E-Commerce & Marketing,
Finance & Investment, Human Resource Management,
Logistics & Supply Chain Management, International
Business, Marketing, and Retail Management)
: 3 Year 2
: 2015/16
: Lee Lian Fatt (L&T), Teh Seng Lye (L&T), Phang Yew Fook
(L&T), Augustine Lee (L&T), Jerry Fong (L&T), Wong Eng
Dea (T), Joann Lim (T), Yeoh Cheng Hock (T), Serena Liong
(T), Richard Chia (T), Owen Chan (T), Nicholas Yoon (T),
Goon Tuck Lee (T)

Mode of assessment:
1) Coursework 1 (Project assignment (group) 50 marks)
2) Coursework 2 (Project assignment presentation 50 marks)
Total
= 100 marks
Note: Coursework, which total to 100 marks, will comprise 60% of the total assessment mark
for the course, i.e., the final examination (to be held at the end of the semester) will
make up the 40%.
Coursework 1: Project Assignment (group)
1.)

Project: Produce a Business Plan on a new product of an organisation.

2.)

Students will work in teams of 5 persons per group or less under certain situation.

3.)

Each group of student is required to select OR form an organisation which shall be of

ONE of the following industries:
a.)
Food and beverage
b.)
Trading or services
c.)
Consumer products
d.)
Education
e.)
Tourism
f.)
Finance
g.)
Computer/IT
h.)
Clothing/Apparel
i.)
Others (subject to approval by tutor concerned)

4.)

Each group of student is required to base on the organisation chosen or formed (as
above) and produce a Business Plan on a NEW product.
a.)

Hence, each group is required to register with their respective tutors for their
selected organisation/industry AND also their new product that they are going
1

to produce the Business Plan. The approval from the tutor concerned is based on
first come first approve basis. This is to avoid of same organisation or same
product been prepared. Therefore, the group failing to do so will be subjected to
be rejected or mark deduction.
b.)

5.)

6.)

With that, students are advised to produce their Business Plan proposal to their
tutor and to have a proper registered (approved) organisation, as soon as
possible.

The format of the written assignment should be of the following:

a.)

In Times New Roman font and of size 12, line spacing of 1.5 with the normal
page margin on A4 paper.

b.)

Page numbering shall be placed at center bottom of page and in sequence

starting from Table of Contents.

c.)

The Plan shall be securely bound or stapled as a formal document or project.

d.)

The assignment shall be submitted in hard copy, with SafeAssign matching %.

The following items/pages shall be included in the document for submission:

a.)

Cover page shall carry the following particulars:

i.)

University College name & logo, Faculty name.

ii.)

Programme name, Course code and title.

iii.)

Assignment (project) title (the product & the organisation).

iv.)

Tutorial group no.

v.)

Group member list and ID.

vi.)

Tutor name.

vii.)

Total words for the assignment (from Executive Summary to Financial

Projections sections).

viii.)

Completion/submission date.

b.)

Plagiarism statement which is duly signed by each student in the team.

c.)

Plagiarisms results/acknowledgement.

d.)

i.)

Plagiarism should NOT exceed 15% of the safeassign check in TAR

UCs CeL. The contents of the assignment for safeassign are from
Executive Summary to Marketing Plan sections.

ii.)

If plagiarism exceeds 15%, the group will have to select ANOTHER

NEW PRODUCT to produce a NEW business plan. Otherwise, it is
considered as FAIL.

iii.)

For information, representation of another person's work as your own,

without acknowledgement of the source, for the purpose of satisfying
formal assessment requirements is considered plagiarism.

Evaluation Forms A & B (as provided herewith).

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i.)

These shall be completed with the required and relevant particulars by

the students concerned.

e.)

List or table of contents.

f.)

The contents of the business plan.

i.)

Proper citation should be provided in the body (on the same page) of the
written assignment/plan.

ii.)

Refer to the assessment criteria attached herewith on the sections

required for the business plan.

g.)

References used should be shown in bibliography and in latest Harvard

referencing system (refer to TAR UCs CeL).

h.)

Appendix is used to attach graphs, diagrams, figures, and other findings, and
which is to support the document/write up, shall be attached.

7.)

Length of project contents (exclude financial projections/statements, references and

appendix) is of minimum 3,000 words, but less than 4,000 words. However,
completeness of write-up is a requirement, such as include a proper financial
projection/statements, references and appendix to support the write-up.

8.)

The criteria on assessing the assignment are shown in the Evaluation Form A attached
herewith.

9.)

The due date of submission of project assignment is in Week 5 during tutorial, or as

mentioned by the tutor concerned with prior notice.
a.)

Students are to be reminded that marks will be deducted at the rate of 10% per
day for late submission.

Coursework 2: Project Assignment Presentation (Individual)

1.)

Oral presentation of the assignment or project shall begin, after submission, during
tutorial or as decided by the tutor concerned.
a.)

Sequence of the groups presenting will be arranged in random by the tutor

concerned, prior to presentation.

b.)

Formal presentation manner is expected. Hence, students are expected to be in

formal attire and perform in a professional manner.

2.)

A copy of the presentation material of the team shall be submitted to the tutor
concerned, prior to their presentation.

3.)

Presentation of assignment:
a.)

Each team is strictly limited to 20 minutes of presentation. Hence, each team

shall organise and finish the presentation within the time frame. Marks will be
deducted for over or far below the time allocated.

4.)

b.)

Presentation using computer and projector are expected as these will affect
mark award on handling presentation aids.

c.)

Students are requested to be prepared and carry out the presentation as part of
the assignment. Hence, each team member will be graded for teamwork,
professionalism, synergy, overall flow and organisation of the report, besides
individuals presentation skills and ability in presentation. Hence, students are
expected to be prepared for Q&A session during presentation.

The criteria on assessing the presentation are shown in the Evaluation Form B attached
herewith.

Note:
All written reports will be returned to students for review only after presentation or in due
course.

Form A
KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ACCOUNTANCY, FINANCE & BUSINESS
GROUP ASSIGNMENT EVALUATION
Course code and title:

ABDM3314 Entrepreneurship

Members name and ID:

Tutorial group: __________

1. ______________________________

2. _________________________________

3. ______________________________

4. _________________________________

5. ______________________________
Coursework 1: Project Assignment
#
1.

2.

3.

4.

Criteria
Executive summary
o This should be placed at the beginning of the
business plan and on one (1) separate page.
o Maximum is 1.5 pages.
o It should not be used as Introduction of
business plan.
o It is summary of the whole business plan.
Company description/Business description
o General description of the business.
o Vision and mission.
o Goals and objectives of the company.
o For example: Name of the company, the product
or service that you provide to customer.
Contents
Industry analysis
o Use PEST and Porters 5 Forces to analyse the
industry.
o Those data which represent the current status of
industry.
Market analysis
o Segmenting the market (demographic, product
type, price point, customers served and so on).
o Target market (customers) identified.
o Customers needs and wants.
o Competitor analysis/ Positioning strategy
(Competitive Analysis Grid/Product Attribute
map)

Total

Score

Remarks

5.

6.

7.

8.

Marketing plan
o 4Ps (Price, Promotion, Place, Product)
o Strategy (location, packaging, quality and etc.)
Financial Projections (I)
o Sources of funds (for the new product).
o Uses of funds (for the new product).
o Assumptions/breakdown of costs and revenues
that lead to the financial projections on the new
product.
Financial Projections (II)
o Pro forma Cash Flow (3 years estimation, yearly
basis)
o Pro forma Income Statement (3 years estimation,
yearly basis)
o Balance Sheet (3 years estimation, yearly basis)
Quality of the written assignment
o Cover page layout, particulars, total words.
o Structure, language, clarity, readability, etc.
o References, relevancy of appendix.
o Originality and depth of research/understanding.
Total: (marks)

10

50

Comments: ..

Q&A: ..
.
..
..

Form B
KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ACCOUNTANCY, FINANCE & BUSINESS
INDIVIDUAL PRESENTATION ASSESSMENT
(To be attached with the assignment. ONE separate sheet for each member of the group)
Course code and title:

ABDM3314 Entrepreneurship

Date: ..

Name : ..

ID No. : .. Tutorial group: ..

Assessment criteria
PRESENTATION SKILLS
Attire appropriateness
Eye contact to audience
Gestures & Postures
Body language
PRESENTATION FLOW
Fluency & clarity
Enthusiasm
Relevant, understanding &
completeness of topics
PRESENTATION AIDS HANDLING
Contribution to presentation
Usage and handling of audio/visual
aids
PRESENTATION AIDS
Neatness, Visibility, Quality of slides
Continuity and completeness of
audio/visual aids
CONTENTS OF PRESENTATION
Use of theory
Analysis, Critical thinking
Clarity of thought & ideas in
assignment
RESPONSIVENESS
Teamwork, professionalism, synergy
Response to Q&A, preparedness

Total

TOTAL (marks):

Score

COMMENTS BY TUTOR

10

10

50

COMMENT: ........................................................................................................................
...................................................................................................................................
Assessment Guidelines/Criteria:
Minimal/Poor
None, Not relevant, Not acceptable, Un-satisfactory, etc.
Average/Satisfactory
Average, Relevant, Acceptable, Satisfactory, etc.
Good/Excellent
Well-prepared, Completeness, Excellent.