MARKETING PROJECT TOPICS

Study on creation of luxury brand

Strategies used to build successful Internet based customer services

Conspicuous consumption

Changing trends in FMCG industry in India

Promotion strategies followed in retail sector

Study on changing consumer preference towards organized retailing from
un-organized retailing.

Study on "impact of advertising in B2B marketing"

Distribution network & general insurance industry

Study on strategies for promoting retailers' brands

The impact of tax on electronic goods & products (industrial marketing)

Merchandising key account management in apparel exports

Marketing in FMCG sector

E-marketing of financial services: Relationship approach

Impact of promotional activities at mall on consumer’s behavior at shopping
malls

Managing of luxury brands

Role of emotional satisfaction in service encounters - retail sector

Study on factors influencing adaptability & usability of consumer electronics

Future of consumer durables pertaining to standard brands & own brands of
retailer like (next, bigbazar)

Study of consumer behavior related to different soap brands in a location

Influence of branding on consumer purchasing behavior

Analysis of sales promotions ability to prompt brand

Measuring effectiveness of display system for chocolate in retail

Choosing retail locations for shopping in India (retail industry)

Study on "impact of web 20 technologies on B2B marketing"

Integrated marketing communications (IMC)

Analysis of the role of outdoor advertising and establishing strategies for
managing space media

Factors affecting real estate markets in a location

Logistics & Rink management

Impact of customer relationship management in retail industry"

The study of customer perceptions towards ayurvedic health spas"

A study on factors influencing adaptability & usability of consumer
electronics"

An analysis of possible strategies for successful internet based customer
services"

Impact of promotional activities on consumer’s behaviour at retail outlets"

Present and future potential of users generated content and its role in on-line
advertising"

Retail outlet mapping of retail stores and shopping malls

Impact of buying factors on the sales of chemical goods"

Analysis of the effectiveness of branding on luxury products

A study of implementation & effectiveness of competence management

A study on changing importance of various media vehicles of advertising"

Study of factors which influence the location of retail outlet"

A study of buyer behavior towards after-sales-service of electronic products”

Effect of big box retail chains on small business"

An analysis of consumer behaviour in upgrading to conspicuous goods in
branded apparels

Study of consumer behaviour related to different bathing soap brands

The factors affecting and enhancing the brand equity of multinational
corporations in India

Study on consumer behavior with special reference to preference of brands
in cellular phones"

A study of attributes in accepting specialty pharmaceutical products among
medical practitioners

Effects of negative word of mouth communication on brand equity“

A study on motivational significance of various reward and recognition
programs"

A study on the impact of loyalty programs on consumer purchase behavior
and loyalty"

Marketing strategy adopted for selling different mobile

Market potential for turnkey conferencing

Market feasibility

Effective retail distribution in insurance

Dealership network & effectiveness of distribution system

Customer satisfaction electronic products

Customer behavior

Customer awareness

Customer preference towards promotional activities

Brand image

Comparative study on brand loyalty

Brand awareness

Channel recruitment & development

Brand preference

Customer expectations

Distribution channel

Developing marketing strategies

Distribution & promotional strategies

Effectiveness of rural distribution

Global scenario & market potential

Import consolidation

Logistics operation

Management automation

Marketing mix

Global supply chain mgt & logistics

Customer satisfaction survey

Consumer perception survey

Service quality study

Service blueprinting

Service process mapping – back stage, on-stage

Improving service quality using service blueprinting

Competition analysis

Service standards

Study on effectiveness of employee’s role in service delivery

Effectiveness of channels (distributors/ dsas) in service delivery

Effectiveness of channels (on-line/ internet) in service delivery

Customer data analysis

Study of institutional markets

Effectiveness of promotion schemes

Measurement of brand awareness and brand perception

Customer loyalty study

Study of purchase influencing factors

Customer profiling

Advertising effectiveness study

Customer satisfaction survey

Consumer perception survey

Service quality study

Service blueprinting

Service process mapping – back stage, on-stage

Improving service quality using service blueprinting

Competition analysis

Service standards

Study on effectiveness of employee’s role in service delivery

Effectiveness of channels (distributors/ dsas) in service delivery

Effectiveness of channels (on-line/ internet) in service delivery

Customer data analysis

Study of institutional markets

Effectiveness of promotion schemes

Measurement of brand awareness and brand perception

Customer loyalty study

Study of purchase influencing factors

Customer profiling

Advertising effectiveness study

Strategies for marketing agro products

Telemarketing advantages & disadvantages

Customer data analysis

Study of institutional markets

Effectiveness of channels ( online/ internet ) in service delivery