PROJECT REPORT

CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE TO

INFOSYS

A PROJECT REPORT SUBMITTED TO UNIVERSITY OF MUMBAI IN

PARTIAL FULFILLMENT OF THE REQUIREMENT FOR M.COM
SEMESTER 3
IN SUBJECT OF RESEARCH METHODOLOGY

BY

NAME OF THE STUDENT: GAURAV BHAURAM JADHAV

ROLL NO: 15-9665
COLLEGE NAME: K.V.PENDHARKAR COLLEGE
BATCH : 2015-2016

DECLARATION BY STUDENT
I GAURAV BHAURAM JADHAV, Roll No.15-9665, The student of
M.Com (Accountancy) Semester 3 (2015-16), K.V.PENDHARKAR
COLLEGE, Affiliated to University of Mumbai, hereby declare that

the project for the

Subject of RESEARCH METHODOLOGY
CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE TO
INFOSYS

Submitted by me to University of Mumbai, for Semester III

examination is based on actual work carried by me.
I further state that this work is original and not submitted anywhere
else for any examination.
Place : Dombivli

Signature of The Student,

Date :
Roll No : 15-9665
Name : Gaurav B. Jadhav

ACKNOWLEDGEMENT

AT BEGINNING I WOULD LIKE TO THANK GOD FOR HIS BLESSING. I

AM VERY MUCH THANKFUL TO MY TEACHER MR. PRASHANT NAIK,
CO-ORDINATOR MR. P.V.LIMAYE & MY PRINCIPAL MRS.A.K.RANADE
FOR THEIR GUIDANCE, SUPPORT & ENCOURAGEMENT.
I ALSO LIKE TO THANK MY FAMILY MEMBERS AND FRIENDS FOR
THEIR CO-OPERATION & HELP AND ALSO WOULD EXPRESS MY
GRATITUDE TO ALL THOSE WHO HELPED ME DIRECTLY OR
INDIRECTLY TO COMPLETE MY PROJECT.
I ALSO TAKE THE OPPORTUNITY TO SHOW MY SINCERE GRATITUDE
TO MY PARENTS.

GAURAV B. JADHAV

TABLE OF CONTENTS

Title of the Project

Project Report
Declaration by student
Acknowledgement
Table of Contents

Page No.
1
2
3
4

Chapter 1
Introduction
Objectives of the Study
Research Methodology
Limitations of the Study
Significance of the Study

5
6
7
7
8
Chapter 2
Conceptual Framework

Definition of CSR
Importance of CSR
Limitations and Constraints
Company Profile
CSR Activities: Infosys Technologies Ltd

9
10
12
13
16

Chapter 3
Observations

24
Chapter 4

Findings
Suggestions
Conclusions
Bibliography/Web-Bibliography

25
26
27
28

Chapter : 1

 Introduction :
Corporate Social Responsibility (CSR) refers to strategies corporations or
firms conduct their business in a way that is ethical, society friendly and
beneficial to community in terms of development. In Simple words Corporate
social responsibility (CSR) involves companies voluntarily choosing to improve
their social and environmental standards and so reduce their negative impacts on
the environment. Corporate social responsibility (CSR) also called corporate
conscience, corporate citizenship or responsible business is a form of corporate
self-regulation integrated into a business model. CSR aims to embrace
responsibility for corporate actions and to encourage a positive impact on the
environment and stakeholders including consumers, employees, investors,
communities and others.
Infosys Limited has been an early adopter of Corporate Social
Responsibility (CSR) initiatives. Along with sustained economic performance,
environmental and social stewardship is also a key factor for holistic business
growth. Infosys Ltd is a public limited and India's second largest software
exporter company was incorporated in the year 1981 as Infosys Consultants Pvt
Ltd by Mr.N.R.Narayana Murthy at Karnataka. The company was started by
seven people with the investment of USD 250. The company became a public
limited company in the year 1992. Infosys Limited established the Infosys
Foundation in 1996 as a not for profit nodal body aimed at providing a dedicated
approach to community development and also to fulfil our CSR commitments.
Infosys Foundation works towards removing malnutrition, improving healthcare
infrastructure, supporting primary education, rehabilitating abandoned women
and children and preserving Indian art and culture. Infosys Foundation partners
with Non-Government Organizations (NGOs) to make a difference among local
communities. The Companys focus has always been to contribute to the
sustainable development of the society and environment and to make our planet
a better place for future generations.

OBJECTIVES OF THE STUDY

The objectives of our project is 5

 To understand the concept of Corporate Social Responsibility.

To study the importance of Corporate Social Responsibility in
Corporate Sector.
To study the awareness of the Infosys Company and Corporate Social
Responsibilities fulfilled by Infosys Foundation.

 Research Methodology :
I have conducted the research to achieve my objectives for my academic
purpose. The Research Design helped me to give proper guideline in my
research work and also give recommendations on the basis of the finding of the
research.
The Research has been created with the help of Desk And Web Based
Research. A detailed search was conducted in Business journals, market
research sites, business newspapers, and publications to study their strategy and
identify metrics used by them (if any).

Limitations of Study :
No Primary Data is collected in this research work. The Data is collected
from Books, Newspapers, Magazines, Journals and Internet etc. A search of
secondary data sources should precede any primary research activity. Secondary
data may be sufficient to solve the problem, or at least it helps the reader better
understand the problem under study. Secondary data is cheaper and quicker to
collect than primary data and can be more accurate.
Where possible, multiple data sources should be used so that one source can
be cross-checked for consistency with another. It will almost certainly become
the case, in all parts of the world, that electronic information sources will
eventually supersede traditional printed sources. With the advent of Internet and
CD-ROM, searches of secondary sources are becoming more efficient and more
effective. Computer-based information systems give access to four different
types of database bibliographic, numeric, directories and full-text.

 Significance of the study :

CSR is the procedure of assessing an organizations impact on society and

evaluating their responsibilities. It begins with an assessment of the following
aspects of each business:
To the Policy Maker
To the Society
To the Economy
To the Environment
To the Employees etc.

A. To the Policy Makers

This study encourages Private Public Partnership (PPP) for CSR promotion
encompassing infrastructure, pollution, child labor, labor productivity & morale.
It may become helpful to make the policy makers at political and corporate level
as well consider CSR an investment and not an expense as it can become
instrumental in increasing goodwill and corporate image.
B. To the Society
Development of infrastructure i.e. parks, water purification, education etc.
Environment protection
Uplifting of the rural populace
Bringing the tribes into the mainstream of the country
C. To the Economy as a whole
Increase in the growth rate
Strategic CSR at political and corporate level can make the country a better
investment destination .
Cumulative results may improve Human Development Index (H.D.I.) of the
country.

Chapter : 2
Conceptual Framework :
The present-day CSR (also called corporate responsibility, corporate
citizenship, responsible business and corporate social opportunity) is a concept
whereby business organizations consider the interest of society by taking
responsibility for the impact of their activities on customers, suppliers,
employees, shareholders, communities and other stakeholders as well as their
environment. This obligation shows that the organizations have to comply with
legislation and voluntarily take initiatives to improve the well-being of their
employees and their families as well as for the local community and society at
large. CSR simply refers to strategies corporations or firms conduct their
business in a way that is ethical and society friendly. CSR can involve a range of
activities such as working in partnership with local communities, socially
sensitive investment, developing relationships with employees, customers and
their families, and involving in activities for environmental conservation and
sustainability.
Definitions of CSR
Social responsibility refers to the obligations (of businessmen) to pursue those
policies to make those decisions or to follow those lines of action which are
desirable in terms of the objectives and values of our society.
Howard R. Bowen
Social responsibility requires managers to consider whether their action is
likely to promote the public good, to advance the basic beliefs of our society, to
contribute to its stability, strength and harmony.
Peter F. Drucker
Corporate Social responsibility is about how companies manage the business
processes to produce an overall positive impact on society.
9

Mallen Baker

Importance of CSR :
1) Improved organizational image :
Reputation of an organization can be greatly improved either with retail brands
which is of high value and/or organizations under the spotlight or with
organizations that have indirect exposure of retails. Values such as credibility
and quality are foundations of reputation.
2) Environmental Benefits :
The International Institute for Sustainable Development (2012) believes that in
addition to the benefits that CSR offers to the community and general public,
there are also environmental benefits that arise from the adoption and
implementation of CSR. The main CSR environmental benefits are

Greater material recyclability

Better product durability and functionality
Greater use of renewable resources
Integration of environmental management tools into business plans, including
life-cycle assessment and costing, environmental management standards, and
eco-labeling.

3) Benefits to the Community and the General Public :

According to the International Institute for Sustainable Development (2012),
positive outcomes that arise when businesses adopt a policy of social
responsibility are not only viewed on the business level, but also on the
community and the general public level. The main CSR benefits to the
community and general public are Charitable contributions
Employee volunteer programs
Corporate involvement in community education, employment and homelessness
programs
Product safety and quality (International Institute for Sustainable Development,
2012,
10

4) Improved relations with regulators :

Regulators approval processes are made easier to companies who have made
socio environmental operations beyond what the regulation requires, yielding to
a better corporate reputation and having close and invaluable interactions.
5) Building Corporate Social Capital in the community :
Disseminating companys information, including its goals and activities, leads to
better stakeholders relations which may consequently develop into stronger and
long-term public, private and civil society alliances.
6) Enhanced Talent Management ability :
Recruitment and development of staff are enhanced. This can be due to a
dignified sense in the organizations merchandise and customs and also the
result of its operations that improves the employees moral sense and their
loyalty.
7) Acting as catalyst for responsible consumption :
Firms with CSR strategies should assume their active role in supporting
sustainable consumption patterns and lifestyles through the products and
services they deliver and their production processes. Responsible consumerism
does not only consist of altering consumers preferences but also viewing the
nature of the supplied goods, their correlation to consumers rights and stability
concerns, and how regulatory authorities manage the relationship between
producers and consumers.
The term CSR came in to common use in the early 1970s, after many
multinational corporations formed, although it was seldom abbreviated. The
term stakeholder, meaning those on whom an organization's activities have an
impact, was used to describe corporate owners beyond shareholders as a result
of an influential book by R Freeman in 1984.

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 Limitations and Constraints :

Main CSR limitations could be summarized in the lack of awareness of the what
CSR is, the unavailability of time and financial resources to contribute to CSR,
and the lack of interest and desire to respond to CSRs regulations.
Lack of Awareness about CSR :
Some small businesses are not aware of what CSR stands for, and have little or
no understanding of the concept; hence, it is not included in the scope of their
activities and operations. Some companies may be aware of it yet they view it as
a superfluity, a luxury which they cannot afford especially in difficult economic
times. In such a case, the costs associated with CSR programs implementation
are the main obstacle to integrate new CSR policies and initiatives in the
business. In this context, companies with limited resources are most likely to
consider the high costs of such programs rather than the outweighing benefits
such as increased productivity, employee retentionthat may offset the costs
incurred.
Lack of Recognition of CSR by the Top Administrators :
Particularly top managers may not recognize the importance of CSR programs;
they may underestimate this issue, even considering it one of HR or public
relations or even marketing department duties and tasks. Hence, the top
managements commitment from initial CSR assessment to strategy and
commitment development is equally essential for the successful CSR
integration.
For instance, some senior managers and policy-makers tend to choose one single
isolated issue and bring it up erroneously as CSR Management via
highlighting and using it in their marketing and advertising campaigns in the
purpose of enhancing the corporate image. Furthermore, managers may fail to
think systemically about CSR, i.e. they may engage exclusively in the economic
valuation of the CSR programs while missing out the big picture and thinking of
CSR as an integrated system.

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Company Profile

Infosys Ltd is a global technology services firm that defines designs and
delivers information technology (IT)-enabled business solutions to their clients.
The company provides end-to-end business solutions that leverage technology
for their clients, including technical consulting, design, development, product
engineering, maintenance, systems integration, package-enabled consulting, and
implementation and infrastructure management services. The company also
provides software products to the banking industry. They have developed
finacle, a universal banking solution to large and medium size banks across
India and overseas. Infosys BPO is a majority owned subsidiary. Through
Infosys BPO, the company provides business process management services,
such as offsite customer relationship management, finance and accounting, and
administration and sales order processing. The company is having marketing and
technical alliance with FileNet, IBM, Intel, Microsoft, Oracle and System
Application Products. Infosys Ltd is a public limited and India's second largest
13

software exporter company was incorporated in the year 1981 as Infosys

Consultants Pvt Ltd by Mr.N.R.Narayana Murthy at Karnataka. The company
was started by seven people with the investment of U.S $ 250. The company
became a public limited company in the year 1992. The company was the first
Indian company to be listed on the NASDAQ at the year 1999. Infosys also
forms a part of the NASDAQ-100 index. Continuously in the year 2001, 2002
and 2003, the company wins the National award for excellence in corporate
governance conferred by the Government of India. In October 2, 2004, they set
up a wholly owned subsidiary in People's Republic of China named Infosys
Technologies (China) Co Ltd. In the year 2005, the company established Infosys
Consulting Inc, a wholly owned subsidiary in Texas, US to add high-end
consulting capabilities to their Global Delivery Model. The company was
selected as 'Best Outsourcing Partner' by the readers of Waters, a publication
covering the needs of chief information officers in the capital market firms. In
the year 2007, the company increased the stake value in Progeny to 98.9% after
acquiring shares from Citicorp International Financial Company. Infosys had
taken over Philips' finance and administration business process outsourcing
(BPO) centers spread across India, Poland and Thailand for U.S $ 28 million.
Infosys Technologies has 47% of core business assets stagnating. The company
scanning the markets of Europe and Japan for acquisitions in the price bands of
U.S $ 200 U.S $ 300 million to energies their non-linear business strategy as
well as to expand its geographic reach. Infosys set up various Special Economic
Zone that for the company has an additional tax benefit. They set up another
Special Economic Zone unit in Chandigarh which will be eligible for 100 %
deduction of profit from exports tax calculation for the first five years followed
by 50% deduction for next five years. Infosys has been pursuing their expansion
plans over the past few years. The future enhancement of the company is to
emerge the developing economies changing the business landscape with help of
accessible talent pools and the adoption of non-linear growth model, it is a long
term strategy. In November 12, 2009, the company and NVIDIA Corp. entered
into a partnership to develop NvidiaCuda to compute unified device architecture
and technology-enabled software solutions. Also, the company signed a contract
with Georgia-Pacific LLC (Georgia-Pacific), a forest and consumer products
company, to implement its Supply Chain Visibility and Collaboration Suite. In
December 2009, the company has set up a wholly owned unit in the U.S. to tap
14

the multibillion dollar opportunities from government projects. The subsidiary,

called Infosys Technologies Inc, will be headquartered in Dallas, Texas, where
the company has most of their operations. In December 14, 2009, the company
launched Flypp, an application platform which will empower mobile service
providers to delight digital consumers through a host of ready-to-use
experiential applications across the universe of devices and in December 15,
2009, they launched Finacle Advisor, an integrated platform which helps banks
to deliver products and services through a fully assisted self-service channel
using existing Internet banking capabilities. Also, the company incorporated a
wholly owned Brazilian subsidiary, namely Infosys Techno logia Do Brasil
Ltda. During the year 2009-10, Infosys Consulting Inc incorporated a whollyowned subsidiary, Infosys Consulting India Ltd and invested Rs 1crore in the
subsidiary. SETLabs' IP Cell filed 31 patent applications in the United States
Patent and Trademark Office (USPTO) and Indian Patent Office. In December
2009, Infosys BPO acquired 100% voting interests in McCamish Systems LLC
(McCamish), a business process solutions provider based at Atlanta, US.. During
the year 2010-11, the company formally launched their new corporate strategy,
Building Tomorrow's Enterprise to showcase our plan for leading the services
industry into the new era as the next generation global consulting and services
company. The name of the company was changed from Infosys Technologies
Ltd to Infosys Ltd with effect from June 16, 2011. In November 2011, Atlas
Copco AB entered into an agreement with the company to handle parts of its
financial processes, such as accounting to reporting and processing of supplier
invoices. The project will affect approximately 230 positions within Atlas
Copco, and of these Infosys will offer employment to around 70 staff working in
the Czech Republic. The transition of services to Infosys is planned to begin on
November 16, 2011. In December 2011, the company signed a multi-year
Transformation and Business IT services contract with Syngenta AG. In a
landmark contract that will provide consistency and predictability of service
delivery, Infosys will consolidate Syngenta's Global Business IT services
landscape under a single shared services engagement. In February 2012, Bharti
Airtel choose the company as its partner for Airtel Money, mobile wallet service
by a mobile operator. Under this partnership, Infosys WalletEdge, the mobile
commerce platform will enable the ubiquitous mobile wallet service to support
cashless payments and settlements needs of diverse customer segments.
15

 CSR activities: Infosys Technologies Ltd :

Infosys Foundation has worked to support the underprivileged in society
and enrich their lives. Promoted by Infosys Technologies Limited, the
Foundation began its work in Karnataka, India, gradually extending its activities
to the states of Tamil Nadu, Andhra Pradesh, Maharashtra, Orissa and Punjab. It
has successfully implemented projects in four key focus areas:
Healthcare :
Making high-quality healthcare the norm is an ongoing challenge. Since its
inception, the Foundation has initiated several activities that benefit the rural and
urban poor. Apart from constructing hospital wards, donating hi-tech equipment
and organizing health camps, the Foundation also distributes medicines to
economically-weaker sections in remote areas.

The Foundation constructed the Infosys Super-specialty Hospital on the

Sassoon Hospital premises in Pune. This hospital caters to poor patients. It has
spread its donations for medicines to aged and poor patients suffering from
cancer, leprosy, defects of the heart/kidney, mental illnesses and other major
disorders. It helps this section meet substantial medical expenses and assures
them of a steady source of income for their treatment.
The Foundation installed office management software at the KEM Hospital in
Mumbai. This enables the hospital to manage store requirements, keep accounts
as well as publish hospital papers and other information on the Web.
Additional blocks have been built at the Swami Sivananda Centenary
Charitable Hospital at Tirunelveli in Tamil Nadu.
Additional blocks have also been built at the Bangalore Diabetic Hospital.
A dharmashala was constructed at the Kidwai Cancer Institute in Bangalore.
The Foundation constructed a pediatric hospital at the Capitol Hospital in
Bhubaneswar, which caters to poor patients. A CT-scan machine was also
donated to the hospital.
Additional wards were built at the Swami Shivananda Memorial Charitable
Hospital in Pattumadai, Tamil Nadu.
The annex to a cancer hospital in Kancheepuram, Tamil Nadu was added.
A hospital was built for tribals at H.D. Kote, Mysore.
16

In Bellary, a hospital was constructed to treat patients with brain fever.

The Foundation air-conditioned the burns ward of the Victoria Hospital,
Bangalore. A high-energy linear accelerator unit was purchased for the treatment
of cancer patients at the Chennai Cancer Institute in Tamil Nadu.
The Foundation has donated ambulances to medical centers and hospitals in
Kanchipuram, Tamil Nadu, Gadag, B.R. Hills and South Canara in Karnataka
and Kalahandi, Chandrashekarpur and Bhubaneswar in Orissa.
It has also donated high-tech surgical equipment to hospitals located at Mysore,
Bijapur, Bellary and Hubli in Karnataka.
Incubators, air conditioner units, neonatal resuscitation equipment and
refrigerators have been given to the Bowring Hospital, Bangalore, while
ultrasound scanners have been donated to the Ramakrishna Ashram, Coorg and
the Bangalore Government Hospital.
The Foundation has made donations to the Drug Foundation for Nuclear
Medicine at the cancer hospital in Miraj and the Kidwai Hospital in Bangalore.
A leprosy camp was conducted, and relief work was carried out at the Leprosy
Colony in Gulbarga.
Social Rehabilitation And Rural Upliftment :
Whether it is organizing an annual mela that empowers destitute women or
building orphanages that give children a better life, the Foundation's activities
address the needs of society's most neglected. The Foundation has organized
unique annual melas in different parts of the country, including Bangalore and
Sedam in Karnataka, and Chennai in Tamil Nadu, to distribute sewing machines
to destitute women and help them earn a livelihood. Prior to the mela, the
Foundation even holds tailoring classes and provides materials for the same at
some centers. The Foundation has conducted relief work after natural disasters.
Apart from monetary contributions, it believes in assessing the real needs of
those affected and contributing accordingly. It has worked in the tsunamiaffected areas of Tamil Nadu and the Andaman Islands, earthquake-affected
areas of Kutch, cyclone-devastated areas of Orissa, tribal areas of Kalahandi in
Orissa and drought-hit areas of Andhra Pradesh The Foundation made a
donation towards the mid-day meal program of the Akshaya Patra Foundation,
Bangalore, for poor children in North Karnataka. It established counseling
17

centers to rehabilitate marginalized devadasis in North Karnataka The

Foundation has offered compensation to families whose bread-winners have
served in our Defence Forces and died fighting for the country. The Foundation
worked with the Red Cross Society to supply aid equipment to the physically
challenged in rural areas and economically weaker sections of Karnataka The
Foundation offers monetary aid to the Divine Life Society, which is based in the
Himalayas. The Society helps senior citizens and destitute, often picking them
up from the street and looking after them with the help of volunteers, some of
whom are foreign tourists in the region. The Foundation improved a
rehabilitation center in Chennai for mentally retarded women The Foundation
has improved the lives of children with leprosy and those living on the streets,
and in slums The Foundation has constructed Hostel buildings for underprivileged students at Ramakrishna Mission centers in Tamil Nadu, Orissa,
Maharashtra and Andhra Pradesh Orphanages in rural areas of these states, to
provide shelter to children of local communities. A free girls' hostel at Maharshi
Karves Shree Shikshana Sanstha, Hingne, Pune . A girls' hostel for the blind in
Banapur, Orissa, Jagruthi Blind School in Pune, Sri Ramana Maharshi Academy
for the Blind in Bangalore and Sri Sharada Andhara Vikasa Kendra in Shimoga,
Karnataka Relief shelters in several parts of Orissa The Sri Ramakrishna
Students' Home in Chennai, Tamil Nadu The Shakthidhama Destitute Center for
Women in Mysore, Karnataka A hall for people with physical disabilities in
Belgaum,Karnataka.
Learning And Education:
Basic education links the children, whether of the cities or villages, to all that
is best and lasting in India," said Mahatma Gandhi. At no time have his words
been more prophetic, than now. In a world where education has become the
biggest differentiating factor, the Foundation offers an edge to deprived and
rural students, through its activities. In what is one of the largest rural education
programs in the country, the foundation has donated 10,200 sets of books in
Karnataka alone, and in Andhra Pradesh, Karnataka, Orissa and Kerala, under its
Library for Every Rural School project. Through this program, the Foundation
has set up more than 10,150 libraries in rural government schools. A minimum
of 200 books, depending on the strength of the school, is provided. Each set has
18

around 200 to 250 books. The cost of each set ranges between Rs. 2,000 and Rs.
3,000. Books on various subjects, including science, history, mathematics,
general knowledge, grammar, literature, geography, vocational training and
fiction have been donated to cater to the interests of students in all age groups.
To simplify the standard of computer education for students in rural areas, a
separate book has been written and is being distributed under the library project.
This book has also been translated into Hindi, Tamil and Telugu. In another
innovative project that facilitates higher learning, the Foundation has set up
libraries in Hubli and Bangalore, that can be accessed by under-privileged
students. These well-equipped libraries have the latest books prescribed in hitech streams like medicine and engineering. All a student has to do is pay a
deposit of Rs 800 for unlimited use of the library through his or her education.
To identify and help students in dire need, the Foundation works with Prerna, an
NGO in Raichur and Bangalore, and Vidya Poshak in Dharwad, to distribute
scholarships to poor students. With the help of these organizations, the
Foundation reaches out to deserving students across Karnataka. The Foundation
has also made donations towards the reconstruction of old school buildings. For
instance, 14 government schools in slum areas of
Hyderabad were
reconstructed. The Foundation has also renovated the Gandhinagar, Kottara St.
Peter's School and Kapikad Zilla Panchayat schools in Mangalore, Karnataka. It
also contributes towards the construction of additional classrooms, school
funds/corpus funds, school furniture, equipment and so on, especially in
backward areas. The Foundation recently purchased an index Braille printer for
the Sharada Devi Adhar Vikas Kendra in Shimoga, Karnataka. The Foundation
donated study material, including science kits, to 20 schools in rural Karnataka.
Donations have also been made towards computer centers in rural areas of
Karnataka. The Foundation works with various organizations in Maharastra,
Tamil Nadu and Orissa, to facilitate the education of slum children in in these
states. The Foundation collaborated with the Center for Environment Education
(CEE), Bangalore, for the orientation of teachers specializing in science and the
environment. The Center developed training material on water. During the
program, it linked the Science and Social Studies curriculum with the
environmental perspective. Around 15 camps were held in various parts of
Karnataka over the last 3 years. Totally, around 1,000 teachers were trained. It
helps the Bangalore Association for Science towards the development and
19

maintenance of the planetarium in Bangalore, including funding of the skytheater program at the planetarium. The Foundation constructed a science center
at a rural school in the Kolar District of Karnataka, a one-of-its-kind center in
the entire district. It caters to the students of the school, as well as schools in the
neighboring villages. It made a contribution to fund new self-employment
courses at post graduation and post matriculation levels at the Nrupathunga
Educational Institute in Hyderabad.
Art And Culture :
Preserving our rich heritage and honoring our artisans are some of the ways
the Infosys Foundation contributes to this space. The Foundation has helped
revive the art of the weavers of Pochampalli village in Andhra Pradesh. It helps
organize cultural programs to promote artists in rural areas of Karnataka and
Andhra Pradesh. It traces and honors artistes from different parts of India.
Today, the scope of the foundation's activities has widened to identifying underprivileged artists from different walks of like, be it writers, painters, poets or
musicians, who don't have access to contacts or help. It assists them on a "need"
basis, offering financial assistance, promoting their art, or helping them receive
much-deserved recognition. It organizes programs like puppet shows and other
cultural events to encourage artistes and performers in rural areas of Karnataka
and Andhra Pradesh, and offers them financial assistance to carry forward their
art. In Karnataka, the Gamaka form of music was fast disappearing. A few years
ago, The Foundation coordinated a project to donate more than 200 sets comprising a Gamaka cassette and record player - to 100 rural schools in
Karnataka, to bring the dying art form back to life. It has sponsored art
exhibitions and performing arts programs in Dharwad and Bangalore in
Karnataka.

20

Infosys employees actively participate in the welfare of the local community.

Our development centers (DCs) in India make a difference through several
corporate social responsibility (CSR) initiatives.
Our employees organize and contribute to welfare programs, especially for
underprivileged children. We support the activities of institutes and nongovernment organizations (NGOs) dedicated to healthcare and education, and
campaigns for skills development and community welfare.

CSR activities at Infosys DCs in 2009

Bangalore DC
Rakum School for the visually challenged: Mitr, our local CSR team, visited
the Rakum School for the visually challenged. Mobility, an exercise in which
team members walked blindfolded using canes, helped them empathize with the
children. The team organized games and distributed chocolates and stationery.
Notebook distribution: The Infynite Smiles CSR team has been distributing
books and stationery to underprivileged children across Karnataka since 2001.
In 2009, the team touched more than 45,000 lives, including the tribal
community. We collected donations amounting to Rs. 10,00,000. Our drive has
been actively supported by the Dream School Foundation, Ramana Clinic, Sri
Vivekananda Youth Movement, Chrysalis, and other NGOs.
Bhubaneswar DC
Project Genesis: This initiative of the Infosys Affirmative Action Program
(IAAP) prepares students for a career in the Business Process Outsourcing
industry. The project was launched in Orissa in 2007 along with the state
government to enhance the skills of academicians. Till date, 515 professors have
been trained to make learning more focused by combining traditional teaching
methods with modern education. In 2009, 70 professors underwent a 12-day
training program.
Chandigarh DC
Behavior and social skills development: Prayaas, our local CSR team,
organized a program where 60 children from the Panchkula slum showcased
their creativity in group activities. The children were imparted training in social
etiquette.
21

Medical camp and cleanliness drive: Prayaas has adopted Tanda village to
drive social transformation in the region. Our volunteers engaged residents in a
cleanliness drive to prevent malaria. A free camp for eye and general medical
check-up was organized. Medicines and spectacles prescribed by doctors at the
camp were distributed free of cost. The team collected data on health and
sanitation related issues to address them.
Chennai DC
Educare: Sneham, our local CSR team, manages a dedicated intranet portal to
help employees support education of the children of our housekeeping and
security staff. In 2009, 1,500 members contributed approximately Rs. 14,00,000
to support more than 370 students. Meritorious students were awarded for their
performance. A special award was presented to a girl child with exceptional
recitation skills.
Helping the visually challenged: Infoscions partner with Nethrodaya, an NGO
that works with visually challenged children. Our volunteers regularly conduct
weekend reading sessions. In 2009, we organized a South India inter-state sports
festival with modified versions of cricket, volleyball and chess.
Facilities for rural schools: Volunteers constructed a water tank to supply
drinking water to 1,000 students of the Avanippoor Government Higher
Secondary School. We have been donating notebooks to the Anoor School since
2005. In 2009, we donated a water tank to the school. We also distributed
notebooks to the children of Infosys support staff.
Hyderabad DC
PC donation drive: Mamata, our local CSR team, donated more than 105 PCs
to institutions that undertake non-commercial and public activities. We have
already invited requests for the next list of beneficiaries.
Day of change: Every Wednesday, drop boxes are placed at the campus
entrance and exit points, food courts and parking area to collect coins from
Infoscions for social welfare activities.
Mysore DC
Notebook distribution: Soften, our local CSR team, distributed 57,000 books,
36,000 pencils, and 3,600 erasers as part of the Notebook Distribution Drive
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2009 program. Underprivileged students from various schools have been

benefiting from this drive since 2002.
Language and computer education: Basic computer education was imparted
to the security and housekeeping staff of the DC. Our team also helped 10
guards improve their English language skills.
Summer camp: A month-long workshop was conducted in May 2009 at
Karunya Mane, a child rehabilitation center. 30 children were taught art and
craft, dance, Math, English, environment awareness, traffic rules, health and
fitness, and social etiquette. Quiz contests helped the children assess their
general knowledge.
Blood donation: More than 80 Infoscions donated blood in a special camp
conducted in collaboration with the Mysore Rotary and Chandrakala Hospital.
School for dropouts: Our team works with Kaliyuva Mane, an informal school
for dropouts run by the Divya Deepa Trust. We interact with children in open
classrooms through painting competitions and games.
Pune DC
Sparsh - A Healing Touch, our local CSR team, is a registered NGO. In 2009, we
conducted several programs:
Eye donation camp: More than 330 Infoscions pledged to donate their eyes in a
special camp organized with the Ruby Hall Clinic and Eye Bank Association of
India.
Play and Live (PAL): We use sports to boost the confidence of underprivileged
children, teach them various skills and change their outlook. We donated sports
equipment including carom and chess boards, and prizes such as watches,
perfumes, and chocolates.
Blood donation camp: 700 volunteers donated blood during a two-day camp in
June 2009. Three blood banks ISIS Blood Bank, KEM and Janakalyan
participated. Doctors highlighted the need for safe blood donation at the camp.
Thiruvananthapuram DC
Notebook distribution: Infosys CEO and Managing Director Kris
Gopalakrishnan inaugurated a notebook distribution drive, which benefited
4,000 students in 2009.
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Chapter : 3
Observations :
The Observations related with CSR & CSR activities held by Infosys Ltd.
From the overall information collected from the available resources I observed
that CSR is a combined concept which covers social, ecological and economic
issues.
Social involvement of business would enhance a harmonious and healthy
relationship between the society and business seeking mutual benefit for the
both.
As far as the Infosys group is concerned , it has gone a long way in fulfilling its
duty and responsibility towards the society and the nation.
The key areas of Infosys Foundations CSR drive are healthcare, social
rehabilitation and rural upliftment; learning and education; art and culture.
Other initiatives include construction of orphanages, vocational training centers
for women, libraries for rural schools and donation of aid equipment to the
physically challenged.

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Chapter : 4
Findings :

Profit earning should not be the core purpose of businesses; instead

businesses must render services to the society.
Social involvement may create a better public image and goodwill for the
company which further becomes instrumental in attracting customers,
efficient personnel and investors.
Promoted by Infosys Technologies Limited, in 1996 the Foundation
began its work in Karnataka, India. gradually extending its activities to
the states of Tamil Nadu, Andhra Pradesh, Maharashtra, Orissa and
Punjab.
Potential employees of a country are not only influenced by the salary but
are also influenced by the CSR policies followed by a company.

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 Suggestions :

The concept of private-public partnership (PPP) should be applied in the

effective implementation of CSR i.e. government and business houses
should act in collaboration for the cause.
The Human Resource department (at the political and private level both)
should be entrusted with the responsibility of measuring and evaluating in
CSR activities . It can be done in two forms
(a) direct results, such as, economic and financial savings
(b) indirect results like increase in employee satisfaction, less
absenteeism, less employee turnover evaluated by staff surveys .
Periodic review of the CSR activities should be conducted by every
business entity so as to identify the pitfalls and the areas left out.
Innovation should essentially be a matter of concern ; be it searching the
untouched areas and scope of CSR or the formulation of CSR strategy or
the implementation thereof.
NGOs should be encouraged to act in collaboration for the CSR activities
under different schemes and projects as they play a crucial role in the
upliftment of the masses.

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CONCLUSION
From ancient days to this global world CSR is passing through various
dimensions. This concept is having deep roots in India. From old days to this
globalization, Indian cooperators are aware about their social responsibility,
because media culture is based on pure holistic approach and this is the main
reason of success of Indian economy and business world. Also the Infosys are
plays very vital role in corporate social responsibility in current Indian scenario.
The management team at Infosys continues to set examples in the area of corporate
citizenship and has involved itself vigorously in key national bodies. Infosys has
enormously large activate group to done corporate social responsibility in India.

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Bibliography & Web Bibliography

Bibliography :
R.E. Strategic Management: A Stakeholder Approach ( Pitman Publishing:
Marshfield, MA ,1984).
Bowen, H. R, Social responsibilities of the businessman (New York: Harper
& Row, 1953).
Bichta, C. (2003). Corporate socially responsible industry (CSR) practices in
the context of Greek. Social Responsibility and Environmental Management,
10, 12-24.

Web Bibliography :
www.google.co.in
www.infosys.com
www.wikipedia.com

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