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C
onsumer Business: Our Johnson & Johnson
Family of Consumer Companies created the Care
to Recycle awareness campaign to engage
consumers to remember to recycle personal
care products after research showed that many
Americans are not recycling in the bathroom. In
fact, 40 percent of Americans report recycling
no bathroom items at all. Among the reasons
cited, 22 percent reported they had never thought
about recycling in the bathroom and 20 percent
didnt know that products in the bathroom are
recyclable. The Care to Recycle website includes
fun tips and tools to help our consumers become
better recyclers. It also provides links to program
partners, including Recyclebank, where people
can earn rewards after learning about recycling;
Keep America Beautiful and its America Recycles
Day program; and Earth 911, which provides a
recycling locator where individuals can find out
what they can recycle and where.
For more information on our stakeholder groups
engaged by the organization, approaches to
stakeholder engagement, and key stakeholder
topics and concerns and our response, see
Stakeholder Engagement on our website.
Care to Recycle
450,000
people
viewed our videos
We received over
95,500
pledges
from consumers to
commit to recycling
bathroom products
Stakeholder
Engagement
Philanthropy
Community
Engagement
& Volunteerism
We had
3 million +
page views
We introduced the
Stewarding a Healthy
Environment
Healthy Future 2015 Goals
Progress
Data Summary
Care to Recycle
mark on products
that meet recyclability
guidelines
59