Corporate Communications Status 8/31/2004

Deliverable/Action Steps Begin Deadline Owner Status

CORPORATE IDENTITY
Verso message on hold for all offices. 8/30 Robin Linda to confirm completion on Monday.
Facility directories for all offices 8/30 Deb Needham (need new location contact), Littleton (signed off, in production), Calgary (waiting for proof), Montreal (done)
Signage in all Verso offices (Littleton and Montreal are We paid $9,000 per sign for existing Verso lobby signs. Estimate is $14,000 per remote office for production & installation. Need
On hold Mary Frances
priorities) approval from Gary to proceed.
Email signature template On hold Deb
CORPORATE COMMUNICATIONS
Press Releases Ongoing Mary Frances See separate PR Update for detail.
Leads for Cash program Ongoing Robin 7 leads received to date. None have closed (yet). Leads are in the BSA system.
Develop positioning doc and updated boilerplate to align with company mission, vision and values. Discuss with Jim and Denise how
Positioning Document 9/30 Mary Frances
new interoperability program may tie to / become part of Verso "value" positioning.
August issue published 8/9. Team has decided to move to bi-monthly publication - September/October issue scheduled to publish
eBriefs 8/3 Mary Frances
9/27.

Insider 8/26 10/30 Mary Frances Project kicked off 8/26. Team status meeting scheduled for 9/2.

Tagline options sent to Denise on 8/13, again on 8/27. Once she approves, determine scope of changing tagline on all materials,
Tagline roll-out TBD Mary Frances
identify resource plan and timeline. Robin to determine drop dead deadline for new business card shells.
Talk to Denise about boiling down initial SuperComm presentation to use as corporate presentation for use by anyone in the
Verso corporate presentation TBD Mary Frances
company in the short term.
Awaiting feedback / approval from Denise prior to being routed to a larger audience (Steve and Gary?). Addition of customer
Verso corporate brochure TBD Mary Frances testimonials may require support from sales team to coordinate customer approvals. This piece will not be ready for SuperComm is
originally planned.
Connect-World By-line article for Steve Odom 8/13 Mary Frances Complete. Magazine to provide preview of layout in late September.
Catalyst Top 50 Award August Robin Complete. Steve appeared in Catalyst magazine as top 4 entreprenuer and attended breakfast event
Redirect of www.mck.com 8/16 Mary Frances Complete.
TRADEMARK FILINGS

Management of ongoing corporate filings for Verso and Review status of all marks with MM&M this week. Determine plan for resolving issues and proceeding with new filings asap. Don
Ongoing Mary Frances
subsidiaries Brown to advise of usage of Clarent marks in Argentina, Australia and Switzerland in order to prevent challenges in those countries.

PRODUCT BRANDING & PACKAGING

Verso NetAuditor product packaging 8/23 9/10 Mary Frances CDs to be delivered 8/31. Guide and jewel case inserts to deliver by 9/10.
Verso faceplates for BHGs, CRs and GWs 8/27 8/31 Deb Deb sent files to MFJ on 8/30; MFJ to forward to Don with Don's about naming.
Other Product & Documentation Rebranding TBD Mary Frances PMMs for each product line to provide inventory of all materials that need to be rebranded.
EVENTS & PROGRAMS
Sales Tools / marcomm Ongoing Mary Frances See separate Sale Tools Update
Intelecard Expo - Booth 8/15 9/4 Maria In production. Maria is handling all aspects of shipping, I&D and show services. Booth with be ready 9/3.
Intelecard Expo - Preshow email campaign 9/2 9/7 MF/Deb Awaiting email content from MF. Using Supercomm template.
Intelecard Expo - Postcards 9/2 9/7 MF/Deb Received Quote from Bill, signed off by Maria. Goldfish create NOT approved - must redo week of 8/30.
Intelecard Expo - Fat Pipe Belly Band 9/2 9/3 MF/Deb Wbegin week of 8/30.
EMEA email campaign 9/2 9/7 Michael MFJ to talk to Michael about postponing.
Carriers World - media & analyst campaign 8/30 9/10 MFJ to develop pitch this week. Linda to complete calling campaign 9/7 - 9/10
Carriers World - products & general marcom Robin working with Michael to identify and coordinate deliverables.
Prepaid Mobile - products & general marcom Robin working with Michael to identify and coordinate deliverables.
Prepaid Mobile - show book insert 9/2 9/8 Michael Determine creative this week. Refer to event form for detailed specs.
Offshore Communications - Bose signage 9/2 9/3 Jeff Deb to develop based on Jeff's input.
Intelecard Expo - NACT is now Verso sign 9/7 9/13 Deb 11 x 17 NACT is Now verso sign. Take previous design and rework it for use in metal sign stand.
Fall VON - Booth 9/7 9/14 Michael Create new signage for center and right side panels based on new strategy. Access TCA needs new art by 9/14.
Fall VON - Bag Insert 9/21 Michael Create new signage for center and right side panels based on new strategy
Fall VON - products & general marcom 8/30 Michael Micahel and Robin to coordinate
Fall VON - media & analysts relations 9/21 Michael Michael finalizing lists, calling & email campaign to begin late Sept.
Verso NetAuditor email campaign 9/21 9/28 Jeff Jeff to confirm timing, schedule input meeting.
NetSpective email campaign (Groupe IMECO) 9/27 10/4 Geneva Get approval to do event by Wednesday 9/1, then schedule input meeting.
NACT Advertising TBD TBD Mary Frances Need to meet with Maria about advertising commitments, materials requirements for Q3 and beyond.
Partner content for Online Partner Center at
TBD TBD Don & Maria? Plan to be developed.
www.verso.com
Internal SPIFF program 9/2 9/8 Jeff Deb to create email & poster on Friday, release into production for distribution on 9/8.
ACT 2004 - general marcom 9/7 Maria Completed.
ACT 2004 - Repro of Clarent banner for EMEA team 8/23 8/30 Mary Frances Completed.
ACT 2004 - Repro of SkyPerformer banner for EMEA
8/23 8/30 Mary Frances Completed.
team
ACT 2004 - Repro of NACT banner for EMEA team 8/23 8/30 Mary Frances Completed.
Web Projects
MCK Support Wizard 8/13 Greg Complete. Greg to confirm that DTI products were and still are in this tool.
Move the Partner access away from Active Directory and use SQL/cookie-driven access. On hold until issue of customer logins is
Partner database logins On hold Greg
resolved.

NetAuditor area on web Deb/Gary/Greg Creat graphics for NetAuditor Section for the Website.(diagram, buttons, ect.)

Phase 1: Search Engine Optimization program
Text for existing pages are created and approved by Mary Frances. Working on "above the fold" display issues that occur as a result
of the new added text. Also expanding NetPerfromer section to include individual pages for each model of NetPerformer. Writing
8/30 Gary
content for pages for approval. Targets still in place. Pages using keyword should land in the top 30 for each keyword used, 75% in
the top 20, 50% top 20, 10% top 10, 5% top 5. Results will show after page is re-indexed by Google (allow 3-6 weeks for re-indexing)

www.nact.com TBD Mary Frances Subject to input and approval to proceed from Denise.
Provide Verso web frames/template to Sean O’Shea as
? Greg Need new banner graphic for this template. It will be the landing page for all email campaigns.
Zip file

MCK Intranet evaluation & migration. (Mike Jacobs) ? Greg Received several replies from MCK people regarding what they use. I need to compile the responses to determine their needs.

Sept/Oct e-Briefs 9/27 Greg Initial work begun. Updates are slowly rolling in.
Updated Verso-branded NetPerformer diagrams ? Deb Not sure of the status.
Benoit's NetPerformer Partner updates PROCESS 8/30 9/2 Greg Greg to make process recommendation by Thursday 9/2.
I need to email Chris a list of all sites that need a proper redirection. (i.e., MCK is redirected, but the search bots can still index the
PROPER redirect of all legacy sites 9/13 9/21 Greg/Chris
other pages because they were not removed.)
Better 404 page ? Greg We need a place to put people that stumble onto a bad link. Gary suggested the sitemap page.
ADMINISTRATIVE
Tradeshow inventory & closet organization 10/1 10/10 Robin Inventory management system drafted and being tested. Room organization underway.
Tradeshow materials 10/1 10/10 Deb Sent Sharon info about new hardware and requetsed a quote, need to follow up.
Deborah to work with Access to assemble clear, complete instructions for assembly and display of all display materials, to be
Tradeshow assembly instructions 10/1 10/1 Deb
laminated an packed in all materials cases.

Shoot scheduled for 9/28 at 1pm. Sending email to execs and adding to calendars on 8/31. Formal shoot w/ grey background, attire is
Headshots 8/1 9/28 Robin
dark suit; informal shoot w/ colorful, fuzzy background, attire is business shirt w/ light color (not white).
 Jeff has reporting the following problems with the tabletop display: - The
glass panel on the light is broken - light still works
- There is a channel bar missing, in all I think there are supposed to be 12, but there were only 11.
Tabletop Display Booth 10/1 10/10 Robin/Deb - The double sided tape that is holding up one of the panels to its hanger has slipped about ½” making the line across the two
graphics appear uneven Display
is in house and ready to be worked on. Will call Sharon to see if she can rework tabletop display. We purchased it originally from
Spectrum.

Robin is getting quote from Tabledrapes.com and will be ordering 2 more tabledrapes for shows. Michael is to keep one in Europe,
Additional Tabledrapes 8/30 9/15 Robin
that will leave 3 in stock.