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Peoples Education Society and Trusts

Belgaum Institute of Management Studies,


MBA, Belgaum.
(Approved by AICTE & Affiliated to Karnatak University Dharwad)

Study On Unit-linked insurance plan

BAJAJ ALLIANZ LIFE INSURANCE


A Report Submitted in Partial Fulfillment of
the Requirement for the Award of
MASTERS DEGREE IN BUSINESS ADMINISTRATION
2004-2005

Submitted by

SOMANATH .S. MANE


Exam No. MBA04006019

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

Institute Guide:

Company

Guide:
Mr.Rahul .K. Kavishwar
Faculty (Finance)
PESTs BIMS, MBA,
LTD.
Belgaum.

Mr. Shrishail Hiremath


Sales team manager
BAJAJ ALLIANZ LIFE INSURANCE CO.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

Belgaum.

BELGAUM

Peoples Education Society and Trusts

Belgaum Institute of Management Studies,


MBA
Adjacent to KUD PG Center, Bhutramanhatti, Belgaum.
(Recognized by AICTE, New Delhi & Affiliated to Karnatak University
Dharwad.)

This is to
K.U.D.

CERTIFICAT
CERTIFICAT
EE
certify that Mr. SOMANATH

Examination

Semester

has

No.

MBA04006019

successfully

completed

.S. MANE,
of

his

MBA

II

Summer

Inplant Training 2004-2005 for the said period of 2


months from July 1 to August 31, 2005.

Project Guide

Director
Date: ____________

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

ACKNOWLEDGEMENT
The completion and drafting is a solitary task but one which has been made smoother with the help of
many. Here I take this opportunity to thank those who have made a vital contribution in shaping this
study.

I would like to express my profound gratitude to Mr. Ravindra (Manager of Bajaj Alllianz life
insurance co.ltd) and Mr. Shrishail Hiremath(Sales team manager) for giving me an opportunity to
take up my Summer In-plant atBajaj Allainz Life Insurance Co. Ltd. Belgaum.

Any accomplishment requires the efforts of many people. I am indebted to all the Staff members of
Bajaj Allianz Life insurance Co. Ltd.Belgaum who extended their help and cooperation in collecting
data for my project.

Regardless of the source I wish to express my gratitude to those who have contributed to my project,
even though anonymously.

I extend my thanks to our Director, Dr. S. R. Bharamanaiker, and Mr. R. K. Kavishwar (Finance
Faculty) for providing me an opportunity to work for Berger Paints India Limited, Hubli.

I would also like to thank my parent, my other family members, and friends for their infinite love,
valuable guidance, support and help during my project. This project wouldnt have seen the light of
the day, if it wasnt for the cooperation of all these people.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

DECLARATION
I hereby declare that the project entitled

Study on Unit-Linked Insurance Plan


submitted in partial fulfillment of the requirement for the degree of
Master of Business Administration (MBA)
to Karnatak University, Dharwad,
is my original work and is not submitted to any other degree,
diploma, fellowship or other similar title or prizes.
The project has been individually carried out as a part of Summer
Inplant Training and is meant for academic purpose only.

SOMANATH .S. MANE

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

INDIEX
PARTICULAR

Page no.

Chapter-I
1) Executive summary

08

2) Introduction of life insurance

09

3) Introduction of Bajaj Allianz Life Insurance

14

4) Statement of the problem

33

5) Purpose of the study

33

6) Scope of the study

33

7) Objective of Study

34

Chapter II
1) Organization Profile

36

2) Organization Chart

39

3) Methodology

40

Chapter III
1) Analysis and interpretation

42

2) Finding

65

3) Conclusion

66

4) Recommendations

66

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Chapter-IV
1) AppendixQuestionnaire

68

2) Bibliography

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BELGAUM

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

Executive summary:

This project report is on Awareness of unit linked insurance plan in Belgaum.


I through undertook the project by the help of BAJAJ ALLIANZ Life insurance ltd,
sales team manager Shrishal Hiremath.

Body of the Report:

Primary data was collected by administration questionnaire of 100 customers.


The questionnaire was specially framed to meet the requirement of the survey &the
following details.
Direct contact was made with the respondents through random sample to
collect the needful information with reference to our objective as per to meet the
survey requirement.

Interview technique:
Direct personal interview was conducted throughout project using direct
structured &self-administered questionnaire.
Conclusion & Recommendation:
Analysis was based on the results of the research conducted &the
recommendations are based on the analysis.
Limitation:
The major limitations if the project was the time frame.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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INTRODUCTION OF LIFE INSURANCE:


History of life insurance in India:
The life insurance industry in India dates back to 1818, when the Oriental
Life Insurance Company set up office in Kolkata. In 1823, the Bombay Life
Assurance Company started operations in Mumbai, India. The 'Indian Life
Assurance Companies Act' was passed in 1912; the Indian Insurance Companies
Act, 1928, followed this. These acts allowed the government to collect data
regarding life and non-life businesses conducted by both Indian and foreign
insurance companies. Later, the 1928 act was amended and a new act, the
'Insurance Act' was passed in 1938.
By the mid-1950s, 154 Indian insurers, 16 foreign insurers and 75 provident
societies were operating in the country. The life insurance business was
concentrated in urban areas and was confined to the higher strata of society. In
1956, the management of these companies was taken over by the Government of
India. LIC was formed in September 1956 through the LIC Act 1956, with a
capital of Rs 50 million. One of the main objectives of forming LIC was to make
insurance cover available to a large number of people, particularly to the lower
segments of society. In 1972, the government took over management control of
106 private general insurance companies and formed the General Insurance
Corporation (GIC). Over the years, LIC expanded its network all over the country
and became one of the largest corporations in India. LIC had seven zonal offices,
100 divisional offices, 2,048 branch offices and army of agents totaling 6,28,031.
Growth in Indian insurance industry was minimal in the 1960s and 1970s
because of low savings and the low level of literacy. In addition, the insurance
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industry lacked sufficient funding and infrastructure. However, changes in the


economy in the 1980s, such as growth in the rate of industrialization, improvement
in infrastructure, the capital markets, increase in the savings rate and substantial
capital formation resulted in tremendous growth in the life insurance industry.
Over the years, LIC launched several group insurance and social security schemes
to enhance its reach in the rural areas.
What is life insurance?
Life insurance is a form of insurance that pays monetary proceeds upon the
death of the insured covered in the policy. Essentially, a life insurance policy is a
contract between the named insured and the insurance company wherein the
insurance company agrees to pay an agreed upon sum of money to the insured's
named beneficiary so long as the insured's premiums are current.
People take out life insurance policies for a number of reasons. Such
insurance provides security to family members upon the loss of a loved one. For
instance, if the primary wage earner dies in his or her prime, the death benefit
received from a life insurance policy will assist the surviving family members in
overcoming the burden of the tragic loss. Life insurance can be purchased by
individuals, but is also offered as a perk by many employers. Often times, large
employers and government employers offer group life insurance at no cost to the
employee. Should the employee wish to obtain additional life insurance from the
employer's insurance company, they can usually do so at reduced rates.
The cost of life insurance varies depending on such factors as the insureds age,
health, and occupation. For example, the premium for a 25-year-old, male, nonsmoker in excellent health will be far less expensive than a similar policy for a 65-

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year-old male smoker. Similarly, a sky dive instructor would have to pay much higher
premiums for life insurance than would a librarian.
Life insurance is available in a number of different forms to fit the tastes of the
proposed insured. Some of the typical forms of life insurance policies include: whole
life, variable life, and term life. Term life insurance policies begin with low premiums
during the initial stages of the policy and these premiums increase steadily as the
insured grows older. There is no cash build-up in a term policy and, accordingly, the
death benefit will not increase.
With whole life and variable life insurance, a portion of each premium pays for the
insurance and the remainder serves as a tax-free investment. A whole life policy
sets a premium at the beginning of the policy and that premium does not change
over the life of the policy. This form of insurance allows for a cash build-up
during the insured's life. This cash build-up can be used during the course of the
policy or it will simply serve to increase the death benefit in the end.
In a variable life product, the premium remains the same over the
life of the policy, and there should be a cash build-up as long as the
various mutual funds selected by the insured perform well.
What is an insurance premium:
An insurance premium is the actual amount of money charged by insurance
companies for active coverage. An insurance premium for the same service can vary
widely among insurance providers, which is why experts strongly recommend getting
several quotes before committing to an insurance policy. Insurance agents or brokers
will take your basic information and calculate an insurance premium estimate based
on your answers and other factors. The lowest quoted price on an insurance premium
may be the better bargain, but the level of coverage may also be lower.
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The cost of an insurance premium is largely based on statistics, not necessarily on


individual habits or history. A 22-year-old male seeking car insurance for a sports car
can often anticipate a higher insurance premium than a 45-year-old woman driving a
mid-size sedan. Both may have excellent driving records, but the insurance company
considers a younger driver in a faster car to be more at risk for accidents. Therefore,
the insurance premium quotes will be noticeably different. In general, a more
expensive or faster car will cost more to insure, simply because owners of those
vehicles TEND to drive faster.
The same philosophy holds true for medical insurance premium costs. Nonsmokers statistically live healthier lives than smokers, for example. Construction
workers may have more serious on-the-job accidents than accountants. A 55-year-old
lumberjack who smokes may be charged a higher health insurance premium than a
30-year-old non-smoker working in an office. Conversely, an insurance premium may
be reduced if the policyholder changes his or her habits and lifestyle.
An insurance premium is generally collected in monthly or semi-yearly
payments. If the policyholder fails to make a scheduled payment, the insurance
company can choose to cancel the policy entirely. This is often referred to as a 'lapsed
policy'. Either the customer will pay the balance of the insurance premium and
become reinstated or the policy will become null and void. Because the billing cycle
can be lengthy, it is not unusual for policyholders to forget to make a payment before
the policy lapses.
An insurance premium is always in a state of flux. Rates can go up or remain
stable between billing cycles. An accident claim can dramatically change the
insurance premium rate of the claimant, especially if the accident report shows the
policy holder was at fault. Because most states now have a mandatory minimal
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insurance coverage law for drivers, there may be no other choice but to pay the
increased insurance premium or find another company willing to insure a high-risk

driver. Insurance agencies are for-profit businesses, so they will make every effort
to recoup their losses after a pay-out. Paying an insurance premium may seem like a
waste of money, but knowing your expenses will be met after an accident can bring
peace of mind.

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INTRODUCTION OF BAJAJ ALLIANZ LIFE INSURANCE COMPANY LTD.


Bajaj Allianz Life Insurance Company Limited
Bajaj Allianz Life Insurance Co. Ltd. is a joint venture between two leading
conglomerates-, Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the
world and Allianz AG, one of the world's largest insurance companies.
Bajaj Allianz Life Insurance:

Is the fastest growing private life insurance company in India?

Currently has over 3,00,000 satisfied customers

We have customer care centers in 155 cities with 28000 Insurance Consultant
providing the finest customer service.

One of India's leading private life insurance companies

Vision
To be the first choice insurer for customers
To be the preferred employer for staff in the insurance industry.
To be the number one insurer for creating shareholder value
Mission
As a responsible, customer focused market leader, we will strive to understand the
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insurance needs of the consumers and translate it into affordable products that
deliver value for money.

Allianz AG, Germany:


Allianz AG is in the business of General (Property & Casualty) Insurance; Life &
health insurance and Asset Management and has been in operation for over 110
years. Allianz is one of the largest global composite insurers with operations in
over 70 countries. Further, the Group provides Risk Management and Loss
Prevention Services. Allianz has insured most of the world's largest infrastructure
projects (including Hongkong Airport and Channel Tunnel between UK and
France), further Allianz insures the majority of the fortune 500 companies, besides
being a large industrial insurer, Allianz has a substantial portfolio in the
commercial and personal lines sector, using a wide variety of innovative
distribution channels
Why Bajaj Allianz life insurance:
The Bajaj Allianz Difference
Business strategy aligned to clients' needs and trends in Indian and global
economy / industry
Internationally experienced core team, majority with local background
Fast, decentralized decision making
Long-term commitment to market and clients

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Shareholders in Bajaj allianz life insurance Company:


Bajaj Auto Limited
Bajaj Auto Limited is the largest manufacturer of two and three-wheelers in India and
also one of the largest manufacturers in the world. Bajaj Auto has been in operation
for over 55 years. As a promoter of Bajaj Allianz General Insurance Company Ltd.,
Bajaj Auto has the following to offer:
vast distribution network.
Knowledge of Indian consumers.
Financial strength and stability to support the insurance business.

Unit-Linked Insurance Plans (ULIP)


Many investors today are trying to invest as individuals. I see and read about
thousands of people who are doing online day trading. This is a perfect example of an
individual trying to trade against well-organized teams. That is why so few of them
succeed as well as why many lose their money. I was taught that when it comes to
investing, you should invest as a member of a team. If people want to become
sophisticated investors and above, they must invest as a team. Excerpts from Guide
to Investing by Robert T. KiyosakiUnit Linked Insurance Plans (ULIP) a policy,
which provides for life insurance where the policy value at any time varies according
to the value of the underlying assets at the time. ULIP is life insurance solution that
provides for the benefits of protection and flexibility in investment. The investment is
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denoted as units and is represented by the value that it has attained called as Net Asset
Value (NAV). ULIP came into play in the 1960s and became very popular in Western
Europe and Americas. The reason that is attributed to the wide spread popularity of
ULIP is because of the transparency and the flexibility which it offers. As times
progressed the plans were also successfully mapped along with life insurance need to
retirement planning. In todays times, ULIP provides solutions for insurance planning,
financial needs, financial planning for childrens future and retirement planning.
Features of ULIP distinguish itself through the multiple benefits that it provides to the
consumer. The plan is a one-stop solution providing: Life protection Investment and
Savings Flexibility- Adjustable Life Cover- Investment Options Transparency
Options to take additional cover against- Death due to accident- Disability- Critical
Illness- Surgeries Liquidity Tax planning My .
A policy, which provides for life insurance where the policy value at any time varies
according to the value of the underlying assets at the time. ULIP is life insurance
solution that provides for the benefits of protection and flexibility in investment. The
investment is denoted as units and is represented by the value that it has attained
called as Net Asset Value (NAV).
ULIP came into play in the 1960s and became very popular in Western Europe and
Americas. The reason that is attributed to the wide spread popularity of ULIP is
because of the transparency and the flexibility which it offers.
As times progressed the plans were also successfully mapped along with life
insurance need to retirement planning. In todays times, ULIP provides solutions for
insurance planning, financial needs, financial planning for childrens future and
retirement planning.

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Features of ULIP:
ULIP distinguishes itself through the multiple benefits that it provides to the
consumer. The plan is a one-stop solution providing:
Life protection
Investment and Savings
Flexibility
- Adjustable Life Cover
- Investment Options
Transparency
Options to take additional cover against
- Death due to accident
- Disability
- Critical Illness
- Surgeries
Liquidity
Tax planning

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The unit-linked plans work as under:


the premium paid by the client, less any charges to be deducted, is used to buy
units in the fund selected by the client at that day's unit price. So more units are added
to the client's account each time he pays a premium. If the unit price on that day is
relatively high the client gets less number of units and if the unit price is relatively
low then he gets more number of units.
In order to pay the regular monthly costs an equivalent numbers of units are
cancelled and are computed as cost to be deducted divided by unit price on that day.
the value of the fund depends on the unit price, which in turn is determined from
the market value of the underlying assets as seen earlier. Thus, Fund Value = Unit
Price x Number of Units.
Are ULIPs similar to mutual funds?
In structure, yes; in objective, no. Because of the high first-year charges, mutual funds
are a better option if you have a five-year horizon
But if you have a horizon of 10 years or more, then ULIPs have an edge. To explain
this further a ULIP has high first-year charges towards acquisition (including agents
commissions).
As a result, they find it difficult to outperform mutual funds in the first five years. But
in the long-term, ULIP managers have several advantages over mutual fund managers.

Since policyholder premiums come at regular intervals, investments can be planned


out more evenly.
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Mutual fund managers cannot take a similar long-term view because they have bulk
investors who can move money in and out of schemes at short notice.

Which is better, unit-linked or Traditional plan?


The two strong arguments in favor of unit-linked plans are that the investor knows
exactly what is happening to his money and two, it allows the investor to choose the
assets into which he wants his funds invested.
A traditional with profits, on the other hand, is a black box and a policyholder has
little knowledge of what is happening. An investor in a ULIP knows how much he is
paying towards mortality, management and administration charges.
He also knows where the insurance company has invested the money. The investor
gets exactly the same returns that the fund earns, but he also bears the investment risk.
The transparency makes the product more competitive. So if you are willing to bear
the investment risks in order to generate a higher return on your retirement funds,
ULIPs are for you.
Traditional with profits policies too invest in the market and generate the same
returns prevailing in the market. But here the insurance company evens out returns to
ensure that policyholders do not lose money in a bad year. In that sense they are safer.
ULIPs also offer flexibility. For instance, a policyholder can ask the insurance
company to liquidate units in his account to meet the mortality charges if he is unable
to pay any premium installment.
This eats into his savings, but ensures that the policy will continue to cover his life.

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Why do insurers prefer ULIPs?


Insurers love ULIPs for several reasons. Most important of all, insurers can sell these
policies with less capital of their own than what would be required if they sold
traditional policies.
In traditional with profits policies, the insurance company bears the investment risk
to the extent of the assured amount. In ULIPs, the policyholder bears most of the
investment risk.
Since ULIPs are devised to mobilize savings, they give insurance companies an
opportunity to get a large chunk of the asset management business, which has been
traditionally dominated by mutual funds.
Are unit-linked insurance plans good?
Most insurers in the year 2004 have started offering at least a few unit-linked plans.
Unit-linked life insurance products are those where the benefits are expressed in terms
of number of units and unit price. They can be viewed as a combination of insurance
and mutual funds.
The number of units that a customer would get would depend on the unit price
when he pays his premium. The daily unit price is based on the market value of the
underlying assets (equities, bonds, government securities, et cetera) and computed
from the net asset value.
The advantage of unit-linked plans is that they are simple, clear, and easy to
understand. Being transparent the policyholder gets the entire upside on the

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performance of his fund. Besides all the advantages they offer to the customers, unitlinked plans also lead to an efficient utilization of capital.
Unit-linked products are exempted from tax and they provide life insurance.
Investors welcome these products as they provide capital appreciation even as the
yields on government securities have fallen below 6 per cent, which has made the
insurers slash payouts.
According to the IRDA, a company offering unit-linked plans must give the
investor an option to choose among debt, balanced and equity funds. If you opt for a
unit-linked endowment policy, you can choose to invest your premiums in debt,
balanced or equity plans.
If you choose a debt plan, the majority of your premiums will get invested in
debt securities like gilts and bonds. If you choose equity, then a major portion of your
premiums will be invested in the equity market. The plan you choose would depend
on your risk profile and your investment need.
The ideal time to buy a unit-linked plan is when one can expect long-term
growth ahead. This is especially so if one also believes that current market values
(stock valuations) are relatively low.
So if you are opting for a plan that invests primarily in equity, the buzzing market
could lead to windfall returns. However, should the buzz die down, investors could be
left stung.
If one invests in a unit-linked pension plan early on, say when one is 25, one
can afford to take the risk associated with equities, at least in the plan's initial stages.
However, as one approaches retirement the quantum of returns should be

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subordinated to capital preservation. At this stage, investing in a plan that has an


equity tilt may not be a good idea.
Considering that unit-linked plans are relatively new launches, their short
history does not permit an assessment of how they will perform in different phases of
the stock market. Even if one views insurance as a long-term commitment,
investments based on performance over such a short time span may not be
appropriate.
Allianz Bajaj launches its first unit linked policy
Allianz Bajaj Life Insurance Company has launched Unit Gain, the
company's first unit linked policy. Unit Gain allows customers to combine the
benefits of life insurance with higher investment returns from equity and debt
markets.
Unit Gain was launched with a choice of four funds to the customer equity,
debt, balanced and cash funds. The cash fund comes with the guarantee that the value
of units in the fund will not go down.
Unit Gain is one of the most flexible unit linked plans in the market, and allows the
customer to change the sum assured during the term of the policy to match their
changing life insurance requirements. Also, the plan offers a premium holiday feature,
where the policy is kept in-force even when premiums are not paid as long as there
are enough units to cover charges.
The policy provides customers flexibility in paying additional premium through single
premium top-ups, as well as in increasing the level of regular premium in later years
(along with increase in income). In addition, the facility of cash withdrawals allows
the Bajaj Allianz ULIPS products.

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Bajaj Allianz ULIPS products:


1) Unit gain Regular premium:
The bajaj allianz unit gain comes with a host of features to allow you to
have the best of all worlds protection and investment with flexibility like never
before.
Some of the features of this plan are:
Guaranteed death benefit
Choice of 6 investment funds with flexible investment management: you
can change funds at any time
Attractive investment alternative to fixed-interest securities
Provision for full/partial withdrawal any time after 3 full years premiums
are paid
Unmatched flexibility- to match tour changing needs.

How does the plan work?


The premiums paid are invested in a fund/funds of your choice (depending on
the allocation rate) & units are allocated depending on the price of units for the
fund/funds.
The value of your policy is the total value of units that you hold in the
fund/funds. The insurance cover charges are deducted through monthly

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cancellation of units. The fund administration charge and fund management


charge are priced in the unit value.
Minimum sum assured =5 times the annual premium
Maximum sum assured= y times the annual premium where y will be
as per the following table

Age

0-30

31-35

36-40

41-45

46-55

56-60

Group
Y

125

105

75

55

30

20

Important details of Bajaj allianz unit gain RPplan

Minimum age at entry: 0 (risk commences at age 7,and ceases after age 70)
Maximum age at entry: 60
The minimum age at entry for all additional benefits is 18 years
The maximum age at entry for all additional benefits is 50 years
All additional benefits are available are available till age 65.

2) Units Gain Single Premium:


The bajaj allianz unit gain SP comes with a host of features to allow you to
have the best of all worlds protection and investment with flexibility like never
before.
Some of the features of this plan are
Convenient single premium payment, with option to pay top-ups later.
100% of the single premim/ top-ups are allocated.
Guaranteed death benefit

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Choice of 6 investment funds with flexible investment management :you can with
between funds at any time
Attractive investment alternative to fixed interest securities
Provision for full/partial withdrawal any time after the single premium is paid
Unmatched flexibility- to match your changing needs.

How does the plan work?


100% of the single premium is invested in a fund /funds. The value of your
choice& units are allocated depending on the price of units for the fund/funds. the
value of your policy is the total value of units that you hold in the fund/funds. The
insurance cover charges are deduced through monthly cancellation of units. The
fund administration charge and fund management charge are pried in the unit
value.

Minimum sum assured = 1.01 times the single premium.

Maximum sum assured = y times the single premium where y will be as


per the following table.

Age

0-30

group
Y

45

31-35

36-40

41-45

46-60

40

25

15

61-67
1.01

Important details of the Bajaj allianz unit gain SP plan:

Minimum age at entry:0 (risk commences at age 7, and ceases after age
70

Maximum age at entry:67

Minimum single premium: Rs. 25000

Minimum top-up : Rs. 10000

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3) Unit gain plus Regular plan:


The bajaj allianz unit gains plus RP comes with a host of
features to allow you to have the best of all worlds protection and investment with
flexibility like never before.
Some of the key features of this plan are

Guaranteed death benefit

Choice of six investment funds with flexible investment management: you


can change funds at any time.

Attractive investment alternative to fixed interest securities

Provision for full/partial withdrawals any time after 3 full years premium
are paid.

Unmatched flexibility-to match your changing needs.

How does the plan work?


The premiums paid are invested in a fund or funds of your choice
(depending on the allocation rate) and units are allocated depending on the
price of the units for the fund or funds.
The insurance cover and administration charges are deducted through
cancellation of units. The fund management charge is priced in the unit value.

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Minimum sum assured= 5 times the annual premium.

Maximum sum assured= y times the annual premium where y will be


as per the following table.

Age

0-30

31-35

36-40

41-45

46-55

56-60

group
Y

125

90

60

40

20

15

Important details of the Bajaj Allianz Unit gain Plus RP plan,

Minimum age at entry:0 (Risk commences at age 7 and Ceases after


age 70).

Maximum age at entry: 60

Minimum age at entry for all additional benefit is 18 years.

The maximum age at entry for all additional benefit is 50 years.

All additional benefits are available till age 65.

4) Unit gain plus Single Premium Plan:


The bajaj allianz units gain plus SP comes with a host of features to allow you to
have the best of all worlds protection and investment with flexibility like never
before.
Some of the key features of this plan are,

Convenient single premium payment, with option to pay top-ups


later,

98% of the single or top-ups are allocated.

Guaranteed death benefit.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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29

Choice of five investment funds with flexible investment


management: you can change funds at any time.

Attractive investment alternative to fixed interest securities.

Unmatched flexibility to match your changing needs.

Provision for full or partial withdrawal any time after the single
premium is paid.

How does the plan works?


98% of the single premium is invested in a fund or funds of your choice and
units allocated depending on the price of units for the fund or funds. The value of
your policy is the total value of units that you hold in the fund or funds. The insurance
cover and fund administration charges are deducted through cancellation of units. The
fund management charge is priced in the unit value.

Minimum assured = 1.01times the single premium.

Maximum sum assured = y times the single premium where y will be as the
following table:
Age

0-30

31-35

36-40

41-45

46-60

61-69

group
Y

45

35

20

10

1.5

Important details of the Bajaj Allianz unit gain plus SP Plan:

Minimum age at entry:0 (Risk commence at age 7, and ceases after age
70)

Maximum age at entry: 69

Minimum single premium: Rs. 25000

Minimum top-up: Rs. 5000

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

30

5) Unit-gain life pension:


With Bajaj Allianz, you can take control of your future and ensure a retirement
you can look forward to. This plan has been designed to take of your retirement and
insurance needs, thereby providing you with a comprehensive solution for life time.
There are two packages choose from:

Unit gain life pension regular premium

Unit gain life pension single premium

Defending on the amount of premium you want to pay, you can choose sum assure
as per the condition given below:

Minimum sum assured = 5 times annual/1.01 times single premium.

Maximum sum assured = y times the annual/ single premium where y


will be as per the following table:
Age

18-30

31-35

36-40

41-45

46-55

55-60

61-65

group
Y for

125

90

60

40

20

15

10

45

35

20

10

1.5

regular
premiu
m
Y for

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

31

regular
premiu
m

How does the Bajaj Allianz Unit gain life pension plan work?
The premiums paid are invested in fund or funds of your choice (depending on
the allocation rate) and units are allocated depending on the price of units for the
fund or funds. The value of your policy is the total value of units that hold in the
fund or funds. The insurance cover and administration charges are deducted
through cancellation of units.
The fund management charge is priced in the unit value.
Important details of the bajaj allianz unit gain life pension plan:
Age at entry
Deferment period
Age at vesting

Minimum
18
5
45

Maximum
65
40
70

6) Unit gain easy pension Plan:


With bajaj allianz, you can take control of your future and ensure a retirement
you can look for word to. There are two packages to choose form:

Unit gain easy pension regular premium

Unit gain easy pension single premium

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

32

How does the Bajaj allianz Unit gain easy pension plan works?
The premiums paid are invested in a fund/funds of you choice (depending on
the allocation rate) and units are allocated depending on the price of units for
fund/funds. The value of your policy is the total value of units that you hold in the
fund/funds. The administrations are deducted through cancellation of units. The fund
management is priced in the units value.

Important details of the bajaj allianz unit gain life pension plan:
Age at entry
Deferment period
Age at vesting

Minimum
18
5
45

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

Maximum
65
40
70

BELGAUM

33

STATEMENT OF THE PROBLEM

Customer awareness level for bajaj allianz unit-linked insurance


products
The main core problem in the project is to know whether the people of
belgaum city are fully aware of unit linked insurance plan.

PURPOSE OF THE STUDY :


The study was undertaken to gather information from the respondents
regarding awareness f unit linked insurance plan. And the purpose of the study is to
know how many people are aware of unit-linked insurance plan.

SCOPE OF THE STUDY:


The research was undertaken to gather information from the respondents
to know exactly how many people are aware of ULLIPs in belgaum city & the study
is restricted within the city.
The reason for confining the scope of the research in Belgaum were
1) One of the fast growing cities in Karnataka & represents huge market for
scope with more than 50 lakh people.
2)

Belgaum is one of the commercial areas.

3) It is the place where the small & large scale industrial are located
With the more increase population &their life style more people are conscious about
the their lives.
BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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34

Objectives

1) To study off Awareness level of Bajaj Allianz ULIPS with view to


recommend measure to improve market share.
2) the objectives of the study is to provide better customer Awareness through
Advertisement & promotional activities.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

35

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

36

ORGANISATION PROFILE

BAJAJ AUTO LTD


A household name in India teams up with a global conglomerate
Bajaj auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group is the
largest manufacturer of two-wheelers and three-wheelers in India and one of the
largest in the world.
A household name in India, Bajaj Auto has a strong brand image and brand
loyalty synonymous with quality and customer focus. With over 15,000 employees,
the company is a Rs. 4,000 crore auto giant, is the largest 2/3-wheelers manufacturer
in India and the 4th largest in the world. AAA rated by Crisil, Bajaj Auto has been in
operation for over 55 years.

ALLIANZ GROUP
Allianz Group is one of the worlds leading insurers and financial services
providers.
Founded in 1890 in Berlinm Allianzx is now present in over 70 countries with
almost 174,000 employees. At the top of the international group is the holding
company, allianz AG , with its head office in Munich.
Allianz Group provides its more than 60 million customers worldwide with a
comprehensive range of services in the areas of
Property and Causality
Life and Health Insurance,
Asset Management and Banking,
BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

37

ALLIANZ AG-G GLOBAL FINANCIAL POWERHOUSE


2nd by Gross written premiums Rs.4, 46,654cr
3rd largest Assets Under Management (AUM) and largest
Amongst Insurance Cos.-AUM of Rs. 51,96,959 cr.
12th largest corporation in the world
49.8% of global business from Life Insurance
Established in 1890, 110 yrs of Insurance expertise
70 countries, 173,750 employees worldwide
No 2 private sector insurance company in India
Ones of the fastest growing private sector life insurers in India
Bajaj Allianz
Growing at breakneck pace with a strong pan Indian presence Bajaj Allianz has
emerged as a strong player in India
Bajaj Allianz life insurance company Limited is a jo8int venture between two
leading conglomerates allianz AG and Bajaj auto Limited.
Characterized by global presence with a local focus and driven by customer
orientation to establish high earning potential and financial strength, Bajaj Allianz
Life insurance co., Ltd , was incorporated on12th March 2001. The company received
the Insurance Regulatory and Development Authority (IRDA) certificate of
Registration (R3) No.116 on 3rd August2001 to conduct Life Insurance in India.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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38

BAJAJ ALLIANZ THE PRESENT


Over 6,80,000 satisfied customers.
No.2 private sector insurance company in India.
One of the fastest growing private sector life insurance in India
Gross written premium Rs. 1000 corers
Pan India network
Wide range of products to suit your needs
Decentralized structure for increased response and service.
All CCCs networked with state of art IT systems.
Highest standard of customers service and simplified claims process in the industry.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

39

ORGANISATION CHART

BAJAJ ALLIANZ LIFE INSURANCE

CHANNEL

CORPORATE

BANK
ASSURANCE

ZONAL SENIOR MANAGER

BRANCH

SATELLITE BRANCH

SALES TEAM MANAGER

INSURANCE CONSULTATIVE

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

40

METHODOLOGY:
1) Research Design:
The research design chosen was Exploratory in nature as it involved
effectives study to determine the awareness of ULLPS & its products, since the
population in Belgaum city is very vast. It is difficult to carry out 100%study with in a
limited time period. Hence sample survey technique was adopted for the study.
Fieldwork was carried out to collect the necessary data (through schedule
questions/personal interview)

2)

Sample Techniques:

Sampling: we are taken random sample


Sample size: 100 consumers
Sample unit: collection of data was made from customer that is respondents.
3) Data Collection Methods:
a) Primary Data:
A structural interview schedule/questionnaire was used as a tool for primary data
collection from respondents.
b) Secondary Data: Books Journals, magazines, and websites.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

41

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

42

Analysis and interpretation


Data code sheet
S/no Q1
1
1
2
1
3
1
4
1
5
1
6
1
7
2
8
1
9
1
10
1
11
1
12
1
13
1
14
1
15
1
16
1
17
1
18
1
19
1
20
1
21
1
22
1
23
1
24
1
25
1
26
1
27
1
28
1
29
1
30
1
31
1
32
1
33
1
34
1
35
1
36
1
37
1
38
2
39
1
40
1

Q2
1
1
1
1
1
1

Q4
2
2
4
2
4
2

Q5
1
1
1
1
3
4

1
1
1
1
1
1
1
1
1
1
1
5
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

2
2
1
2
2
2
2
2
2
2
2
5
2
2
4
4
2
2
2
2
1
2
2
2
2
2
4
3
2
2

2
2
1
1
3
3
1
1
3
2
1
1
4
2
1
1
2
3
2

4
1

2
2

1
2

1
3
2
1
1
2
1
1
1
2

Q6 Q7 Q8 Q9 Q10
1
1
1
2
2
1
2
2
4
2
1
3
2
1
2
1
1
2
2
2
1
1
2
3
2
1
1
2
2
2
2
1
1
2
2
2
1
2
2
3
2
1
1
1
4
2
1
1
2
2
1
2
2
2
1
2
2
2
1
3
2
2
1
1
2
2
1
2
2
2
1
1
2
2
1
1
2
4
2
1
4
2
4
2
1
1
2
2
1
1
2
2
1
2
2
1
3
2
1
1
2
1
1
2
1
1
2
2
1
1
2
2
1
1
1
1
1
1
2
2
1
2
2
2
1
1
1
1
2
1
1
2
4
2
1
1
2
1
2
2
2
1
2
2
1
2
2
2
1
3
2
2
2
1
2
2
1
1
2
2

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

Q11
1
1
1
1
5
1
1
1
5
1
1
1
1
1
5
5
1
1

1
1
1
1
1
1
1
1
5
4
1
1
5

BELGAUM

Q13
3
3
1
1
3
1
3
1
3
1
3
2
2
2
2
1
3
3
3
3
1
1
1
1
2
2
2
3
1
3
1
3
3
1
3

Q14
5
5
3
5
5
5
3
5
3
3
3
3
3
3
3
3
3
3
3
3
3
4
3
3
3
3
3
5
3
3
5
5
5
5
5
5
3
3
3
3

43

Q15 Q16
1
1
1
1
1
1
1
3
2
2
1
2
2
2
1
1
2
2
1
1
2
2
2
3
2
2
2
3
2
2
2
3
2
3
2
3
2
2
2
2
3
3
1
2
2
1
1
1
2
1
2
3
3
3
2
3
2
2
3
1
1
1
1
1
1
3
1
2
1
2
1
2
2
2
1
2
1
1
1
1

41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90

1
1
1
1
1
1
2
1
2
1
2
1
1
1
1
1
1
2
2
1
2
2
2
2
2
1
1
1
1
1
1
1
1
2
1
2
1
1
1
1
1
1
1
2
1
1
1
2
1
1

1
1
1
1
1
4

1
2
2
4
2
4

1
2
2
1
4
4

1
1
1
1
1
1

1
1
2
1
1
3

5
5
1
4
1
1
1
1
1
1

2
2
2
1
2
1

4
2
3
1
3
4

1
1
1
1
1
1

1
2
2
1
1
1

1
1
1
1
1
1
1
1

1
5
2
2
5
3
2
4

1
1
1
2
3
3
2

1
1
1
1
1
1
1
1

2
3
1
2
4
3
2
2

1
1
1
1
1
1
2
1
4
3

2
4
1
2
2
2
1
2
3
4
2
4

1
1
1
3
2
1

1
1
1
1
1
1

2
1
3
1
1
2

1
2
1

1
1
1

3
1
1

2
2
2
1
2
2
1
2
2
2
2

2
2
2

1
1

2
2
2

3
3
2
1
3
3
1
3
2
1

2
2
2
2
2
2
1
2
2
2
2
2
1
1
1
2
2
2
1
1
2
2
2
2
2
1
1
1
2
2
1
2
1
2
2
2
1
2
1

2
1
1
2
1
1

3
2
3
3
1
1

2
2
1
1
2
2
2

5
1

2
3
1
4
2
1
3
1
2

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

1
1
1
1
1
1
1
1
1
1
1
1
1
1

5
1
2
3

1
1
1
3
3
2
3
1
3
1
1
2
2
2
3
1
1
1
2
3
1

1
1
2
2
1
1
2
1
1
BELGAUM

2
1
2

3
3
1
3
5
3
1
3
3
3
3
3
5
5
5
3
5
3
3
3
3
3
3
3
3

2
2
2
2
1
3
1
1
1
2
1
2
1
2
3
2
3

5
5
5
5
5
3
5
3
3
3
2
5
3
3
3
5
3
5
3
5
3
3

1
1
3
4
4
3
1
1
1
1
1
1
1
1
2
2
2
3
1
2
1
1
1
3

1
1
1
1
3
2

3
44

2
1
4
2
2
2
4
1
2
3
2
3
3
2
3
3
3
1
1
1
1
1
1
4
2
1
1
1
2
3
3
3
1
1
1
1
1
2
2
1
3
2
3
3
1
2
2
1
2
1

91
92
93
94
95
96
97
98
99
100

1
1
1
2
2
2
2
2
1
1

1
1
1

4
1

2
4
1

2
2

2
2
4

1
1

1
1
1

1
1

1
2
1

4
3

1
2
1
1
2
2
2
2
1
2

1
1

1
4

2
1

2
1
2
1
1

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

2
2

BELGAUM

5
2
3
4
3
5
3
2
2
3

2
2

45

3
1
1

4
1
2
2

1
1
1

3
2

1
1

Q.No.1 Have you invested money in life insurance?

ANS:

1
2

Yes
79
No
21
Total 100

money invested in life insurance

Customer
response

80
60
40

79

20
0

21
yes

no

yes
no

Interpretation:

From the above graph it clear that 79%of people invested money in life
insurance and 21% of people not invested money in life insurance.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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46

Q. No.2 In which company they are invest their money?


ANS:
LIC
BIRLA SUNLIFE
BAJAJ ALLIANZ
ICICI
OTHERS
BLANK
Total

69
2
1
4
3
21
100

Money invested in various companies


80
69

Customer Response

70
60
50
40
30

21

20
10

0
LIC

BIRLA
SUNLIFE

1
BAJAJ
ALLIANZ

ICICI

3
OTHERS

BLANK

Interpretation:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

47

From the above table it is clear that, people are invested money in LIC is 69%, and
2% birla sun life, 1%in bajaj allianz, 4% in ICICI, 3% others and blank is 21%
.
Q.No.4 Factor consider while making the policy?

Flexibilit

ANS:

y
Security
Full

9
50

withdra
wal
Return
Others
Blank
Total

3
13
4
21
100

Interpretation:
From the above graph it is clear that, flexibility 9%, security 50%,
Full withdrawal 3%, return 13%, others 4% and blank 21%, these are the factors
considering while making the policy.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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48

Q.NO.5 what is the premium you are paying per annum?


ANS:
<5000
5000-

33

10000
1000-

21

25000
>25000
Blank
Total

12
9
25
100

premium paying per annum

customer
response

40
30
20
10
0

33
25

21
12

<5000
5000-10000
10000-25000
>25000
blank

Premium

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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49

Interpretation:
From the above graph it is clear that people are paying premium per annum is , 33%
of people paying premium below 5,000 , 21% of people paying premium between
5000-10000, 12% of people paying premium between 10,000-25,000 , 9%of people
paying premium above 25,000 and blank is 25%.

Q.NO.6 Are you satisfied with your policy?


ANS:
YES
NO
BLANK
Total

76
1
23
100

People satisfied by their policies

customer response

80
60
40

76

20

0
YES

NO

23
BLANK

Interpretation:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

50

From above graph it is clear that, people with their policies 76 % and 1%
people are not satisfied with their policies and 23%of the people are not responded.

Q.NO.7 How much satisfied with your policies?


Ans:
100-90
80-70
60-50
40-30
20-10
Blank
Total

41
21
11
3
1
23
100

How much satisfy with their policy

Percentage

1
3

23
11

21

20

blank
20. Okt
40-30
60-50
80-70
90-100

41
40

60

Customer response

Interpretation:

From the above graph it is clear that 41% of people are said that they are fully
satisfied with their policy and 21 % of respondents in between 80-70 ,11%
respondents in-between 60-50, and 3% respondents in between 40-30, 1% of

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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51

respondents are not satisfied with their policy, and 23 % respondents are not
responded well.

Q.NO:.8 Are you aware of Unit-linked insurance plan?


ANS:
Yes

23

No

76

Blank

Total

100

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM

52

How many awre of unit-linked


insurance plan

customer response

80
60

76

40
20
0

23
yes

1
no

blank

Interpretation:
From the above figure it is clear that only 23% of people are aware of
Unit-linked insurance plan in belgaum city 76% of respondents said that they dont
know about unit-linked insurance plan. Only one respondent is not responded well.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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53

Q.NO.9 how do you come to know unit-linked insurance plan?


ANS: Friends

11

Magazine

10

Agents

Others

Blank

65

Total

100

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

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54

How people know the ULLIP's


11%
10%

7%

friends
magazine
agents
others
blank

7%

65%

Interpretation:
The above graph shows that 11% of respondents know the ULIPs through
friends and 10% of respondents through magazines and 7% of respondents through
agents and also 7% of respondents know ULIPs through others and all most 65 % of
respondents are not responded well.

Q.NO.10 Are you interested investing money in Unit-linked insurance plan?


ANS:
Yes

18

No

45

Blank

37

Total

100

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Investing money in Unit-Linked


Insurance plan

Customer response

50
40
30
20
10

18

45

37

yes

no

blank

Interpretation:
From above figure we come to know 18 respondents are interested to invest
money in ULIPs and 45 respondents are not interested to invest money in ULIPs and
37 respondents are not responded well.

Q.NO.11 Where you want to invest your money?


ANS:

LIC
BAJAJ ALLIANZ
ICICI PRUDENTIAL
AVIVA LIFE INSURANCE
OTHERS
BLANK
Total

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5
2
1
8
50
100

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PEOPLE WANT TO INVEST THEIR MONEY


LIC

34%

50%

BAJAJ
ALLIANZ
PRUDENTIA
L
AVIVA LIFE
INSURANCE
OTHERS
BLANK

5%

8%

2%
1%

Interpretation:
Above graph shows 34% of respondents invest their money LIC, 5% in bajaj
allianz, 2% in ICICI prudential, 1% in Aviva life insurance,8% in others and 50% of
respondent are not responded well.
Q.No.13 If no, why
ANS:

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Lack of
advertisement

35

Recent trend

20

Others

26

Blank
Total

19
100

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why people are not aware of ULLIPS


40

Customer response

35
30
25
20
15
10

35

20

26

19

lack of
advertisement

recent trend

others

blank

5
0

Interpretation:
From the above graph it is clear that, 35% of respondent are dont unit linked
insurance plan because of lack of advertisement, 20% of respondent says it is recent
trend.26% of respondent say others and 19% of responded are not responded well.

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Q. NO.14 Occupation
ANS:

RETIRED

BUSINESSMAN

PROFESSIONAL

60

AGRICULTURE

OTHERS

30

BLANK
Total

2
100

OCCUPATION

customer response

60

RETIRED

60
50
40
30
20
10

BUSINESSMA
N
PROFESSION
AL

30

AGRICULTUR
E
OTHERS
BLANK

Interpretation:

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From the above graph shows that 2% of respondent are retired, 4% of


respondent are businessman, 60% of respondent are professional, 2% of respondent
are Agriculture, 30%of respondent are others and 2% of respondent are not responded
well.

Q. NO.15 what is your average monthly income ?

ANS:
<8000
8000-

43

15000
15000-

37

25000

12

>25000

Blank
Total

5
100

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what is youraverage monthly income

50

customer response

40

43
37

30
20
12

10
0

3
<8000

8000-15000

15000-25000

>25000

5
blank

Interpretation:
From the above graph shows that, 43% of respondent average monthly income
is below 8000, 37% of respondent average monthly income in between 8000-15000,
12% of respondent monthly income in between 15000-25000, 3% of respondent
monthly income above 25000 and 5% of respondent are not responded well.

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Q.No.16 Age Group


ANS:
40
31
24
3
2
100

Below30 years
30-45 years
45-60 years
Above 60years
Blank
Total

AGE GROUP

Customer response

50
40

40

31

30

24

20
10
0

below 30
years

30-45 years

45-60 years

above
60years

blank

Interpretation:
The above graph shows, 40% of respondent comes under below 30 years, 31%
of respondent comes in between 30-45 years, 24% of respondent comes in between
45-60 years, 3% of respondent comes above 60 years and 2% of respondent are not
responded well.

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FINDINGS
Through all this survey and analyzing what we found is that

As our research we found that 23% people are aware of ULIP, s and 76%
respondents are not aware of ULIPs and only 1% of respondents not
responded well.
Through friends 11% of people are come to know about the ULIPs, through
magazines 10% of people are come to know about the ULIPs, and through
agents and other 7% of respondents are come to know. 65% of people are not
aware of ULIPs.
18% of respondents are interested to invest money in ULIPs and 45% of
respondents are not interested to invest money in ULIPs and 37% of
respondents are not responded well.
34% Respondents are want to invest money in LIC, 5% in bajaj allianz, 2% in
ICICI, 1% in Aviva life insurance, 8% in others and 50% of respondents are
not responded well.
35% of people are dont know ULIPS because of lack of advertisement,
20%of respondent said it is recent trend, 26% of respondent said others and
19 % respondent are not responded are not responded well.

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Conclusion;
From the overall project & market survey it is clear that Bajaj Allianz life insurance
Co LTD is doing well But most of the people are not Aware of ULIPS
But in the present threating competition they should do more
than the present efforts in the following fields.

1) Advertising campaign
2) Trade promotion Activity.

RECOMMNDATION

1) People are not much aware of the ULIPS& their product so company has to give
more advertisement about the ULIPS.
2) Company has to give throw training to their agent about ULIPS and their products.
It leads to attract customer towards the Bajaj allianz insurance company ltd.
3) Sales literature:
This includes pamphlets, circulars, book lets and house orans, which describe
the details and special attributes of the ULIPs product offered for sales.
4) Company has to give gifts as a incentives along with its commission .
5) Company has to conduct meeting of their agents periodically to access the results
and progress of the agent efforts.

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QUESTIONNAIRE
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BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)


(Academic project for unit-linked insurance plan)
Dear sir/madam
This survey is being conducted on behalf of Bajaj Allianz life insurance co.ltd, college
Road, Belgaum. So please co-operate with us.
1) Have you invested money in life insurance?
a) Yes

(if no go to 8th question)

b) No

2) In which company you have invested your money?


a) LIC

b) Birla Sun life

d) ICICI

e) Others

c) BajajAllianz

3) Which policy you have taken?


Specify name of the policy ___________
4) What factor consider while making the policy?
a) Flexibility

b) security

d) Return

c) full withdrawal

e) others

5) What is the premium you are paying per annum?


a) <5000

b) 5000-10000

c) 10000-25000

d) >25000

6) Are you satisfied with your policy


a) Yes

b) no

(if no go to 8 th question)

7) How much satisfied with your policy

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100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
Fully satisfied

not satisfied

8) Are you aware of unit-linked insurance plan?


a) Yes

(if no go to 13 th question)

b) No

9) If yes, how do you come to know unit linked insurance plan?


a) Friends

b) magazine

c) Agents

d) others

10) Are you interested investing money on unit-linked insurance plan


a) Yes

(if no, go to 12th question)

b) no

11) Where you want to invest your money?


a) LIC

b) Bajaj Allianz

c) ICICI prudential

d) Aviva Life insurance

e) Others
12) If no
Give Reason

13) If no why
a) Lack of Advertisement

b) Recent trend

c) others
14) Occupation
a) Retired

b) Businessman

d) Agriculture

e) others

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c) professional

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15) What is your average monthly income


a)

<8000

c) 15000-25000

b) 8000-15000
d) >25000

16) Age
a) Below 30years

b) 30-45years

c) 45-60years

d) Above 60 tears

17. Name
Address:
Telephone:

E-mail
Thank you.
(We are using this information only for the academic project and it is kept
confidential, thanks for your kind co-operation)
Signature:

Somanath mane

Date:
Place: Belgaum.

MBA 2 rd SEM

BIBLIOGRAPHY
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Marketing Research:

Tull & Hawkins

Websites:

www.Google .com
www.bajajallianz.co.in

Material:
Newspaper:

Journals& Magazines
Economic times
Business line

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