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M A R K E T I N T E L L I G E N C E R E P O R T:
Table of Contents
Scope and Methodology..............................................................................................................2
SEO Tools Market Overview.........................................................................................................3
Table 1: Are you currently using or plan to use SEO software?..........................................3
Table 2: Selected SEO Point Solutions................................................................................4
SEO Tools Market Trends..............................................................................................................5
Trend #1: SEO and content marketing more tightly integrated..............................................5
Table 3: To what degree are your SEO efforts integrated with content marketing?..........5
Trend #2: SEO success shifts from keywords to semantic search............................................6
Table 4: Periodic Table of SEO Success Factors..................................................................7
Trend #3: SEO tools expand data management features to
incorporate more third-party data and digital channels..........................................................8
Table 5: Selected Third-Party System Integrations for Selected
Enterprise SEO Tools...........................................................................................................8
Enterprise SEO Tool Capabilities.................................................................................................9
Keyword research/rank analysis...........................................................................................9
Link analysis and acquisition..............................................................................................10
International search tracking..............................................................................................11
Site crawls/audits...............................................................................................................11
ROI forecasting/predictive analytics..................................................................................11
Social signal tracking and integration................................................................................11
Content marketing or management..................................................................................12
APIs and third-party data integration................................................................................12
Pricing/annual contracts.....................................................................................................12
Choosing an Enterprise SEO Solution.......................................................................................13
The benefits of using enterprise SEO tools.......................................................................13
Recommended steps to making an informed purchase...................................................13
Step One: Do you need an enterprise SEO software tool?..............................................13
Step Two: Identify and contact appropriate vendors........................................................14
Step Three: Scheduling the demo.....................................................................................15
Step Four: Check references, negotiate a contract...........................................................16
Conclusion....................................................................................................................................17
Vendor Profiles............................................................................................................................18
Analytics SEO.....................................................................................................................18
BrightEdge.........................................................................................................................21
Conductor..........................................................................................................................24
GinzaMetrics.......................................................................................................................26
gShift..................................................................................................................................29
Linkdex...............................................................................................................................32
RankAbove.........................................................................................................................34
Raven Internet Marketing Tools.........................................................................................37
Rio SEO..............................................................................................................................40
Searchmetrics.....................................................................................................................43
seoClarity............................................................................................................................45
SEOlytics............................................................................................................................47
Resources...........................................................................................................................49
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
24%
Using now
16%
60%
Marketers and agencies face many choices in an SEO software tools market that is highly
fragmented. While there were traditionally few barriers to entry, this has begun to change.
Enterprise vendors continue to attract venture capital to fund growth. BrightEdge announced
a Series D round of financing in June 2013. At $42.8 million, the financing was BrightEdges
largest to date, and will be used to expand the companys content marketing capabilities.
GinzaMetrics also plans to use its December 2013 financing the amount of which was not
disclosed to bolster its content marketing and sales promotion features.
Marketers and
agencies face many
choices in an SEO
software tools
market that is highly
fragmented.
SEO point solutions, which automate singular pieces of the SEO puzzle, also play an important
role in the market as enterprise marketers seek best-of-breed tools to work in conjunction with
their enterprise solutions, and small and mid-size businesses (SMBs) seek affordable options
to manage SEO tasks (see Table 2). Several of these vendors made acquisitions in 2013 and
2014 to either expand or strengthen their existing capabilities. Proxy server tool SearchDex
acquired Altruik in February 2014 to fortify its page optimization features. Log file analysis tool
Splunk made two acquisitions in 2013 to expand the data sources and devices its software can
analyze. The company bought Cloudmeter in December 2013 and mobile analytics platform
BugSense in September 2013; terms of the two deals were not disclosed.
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Tool
URL
Site monitoring
Loggly
Pingdom
Pingability
SERPS
www.loggly.com
www.pingdom.com
www.pingability.com
www.SERPS.com
Keyword research
SEMrush
www.semrush.com
Site Crawler/
broken link checker
Check My Links
Screaming Frog SEO Spider
Xenu Link Sleuth
https://chrome.google.com/webstore/detail/
check-my-links/
www.screamingfrog.co.uk/seo-spider/
http://xenus-link-sleuth.en.softonic.com/
Competitive intelligence
AdGooroo
Hitwise
The Search Monitor
www.adgooroo.com
www.experian.com/hitwise/
www.thesearchmonitor.com
Splunk
Sawmill
www.splunk.comwebstore/detail/
check-my-links/
www.sawmill.net
WebCertain
www.webcertain.com
Ahrefs
Google Webmaster Tools
JungleTorch
Link Research Tools
Majestic SEO
Moz (Open Site Explorer)
www.ahrefs.com
www.google.com/webmasters/tools
www.jungletorch.com
www.linkresearchtools.com
www.majesticseo.com
www.opensiteexplorer.org
Page management/
proxy server
SearchDex
Your Amigo
www.searchdex.com
www.youramigo.com
Page optimization
BloomReach
www.bloomreach.com
www.advancedwebranking.com
www.authoritylabs.com
www.micrositesmaster.com
www.rankranger.com
www.moz.com
SERPs.com
SerpScan.com
www.sheerseo.com
Email: whitepapers@digitalmarketingdepot.com
Organic search drives 5X more trac than all social media sites combined. Are
you investing in the right SEO platform to help you unlock your opportunity?
Talk with a Conductor representative about setting up your
trial access today. Visit conductor.com/trust to learn more.
www.conductor.com
Conductor, 2014. All Rights Reserved.
M A R K E T I N T E L L I G E N C E R E P O R T:
Marketers
Agencies
10%
12%
Highly integrated
45%
43%
51%
Somewhat
integrated
39%
Not integrated
The SEMPO report also found that nearly half 45% of marketers now say their content
marketing and SEO efforts are part of the same budget.
Many of Googles updates since 2012 including the Panda algorithm and the Hummingbird
platform update are driving SEOs to focus on creating and marketing relevant, unique
content that increase a visitors time on page and links clicked. While Google has not
confirmed this, most SEOs believe that Google is putting more weight on dwell time (the time
spent on a web page) as a ranking factor, viewing the metric as proof of user interest in page
content.
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M A R K E T I N T E L L I G E N C E R E P O R T:
In response, vendors have upgraded the content marketing capabilities of enterprise SEO
tools and used venture funding to expand the tools content management features. These
features include more sophisticated workflow and task management options that allow
cooperation across departments. SEOs can share keyword research with content creation staff,
which can incorporate top-performing keywords into web copy. Management can monitor
whether corrections of on-page errors and broken links have been made, and review any
resulting trends in traffic.
Social endorsements are part of this trend as well, as search engines look for site content that
is important to web visitors as evidenced by likes, tweets, and shares. For personalized search
results, a strong correlation has emerged between social activity and high rankings, and sites
that experience strong social sharing perform better in organic search results. While it is not
clear that these social endorsements directly drive rankings, the correlation is important and
cant be ignored. Its clear that personalization of the results based on Google+ connections
can have a significant impact on Googles SERPs, although theres no proof that this happens
with either Facebook or Twitter.
Many of the enterprise SEO tools profiled in this report offer extensive social signal tracking,
measurement, and integration of results into their analytics and dashboard reports through
social signal tracking, monitoring, and campaign management.
By definition, SEO
involves optimizing
a website and its
content in order to
be ranked highly by
search engines.
The complexity and volume of digital data available also has increased exponentially, leading
Google to expand and re-prioritize the number of web-based signals or ranking factors
that impact SERPs. These include millions of videos, images, and social media conversations
and content. Table 4 summarizes some of the major factors that contribute to SERP ranking
success.
These types of changes have forced marketers and vendors to rethink their SEO strategies,
including their data sources for key metrics, link-building tactics, and their use of structured vs.
unstructured data.
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
SEO success is increasingly moving away from being quantity based, i.e., keyword rankings
and link volume, toward being quality based. Quality is currently determined by a number
of factors including author trust or site reputation, as well as content authority, freshness,
relevance, and depth. More SEO tool reports rely on campaign performance metrics that
emphasize brand building, site traffic, and conversion, rather than rankings. Several SEO tool
vendors have stopped displaying scraped data as a result of Googles stricter enforcement of
terms in its AdWords API access agreements, which contain an anti-scraping provision.
Turning unstructured data such as social network reviews and conversations into structured
data that search engines can more easily crawl has become crucial to SEO performance.
Googles Data Highlighter tool, found in Webmaster Tools, for identifying structured data
allows site publishers that use the tool to make it easier for search engines to identify
structure-able data on any website. Marketers are increasingly turning to Schema.org for
HTML markup tags that structure site content in a way that is readable to search engines.
Quality is currently
determined by a
number of factors
including author trust
or site reputation,
as well as content
authority, freshness,
relevance, and
depth.
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
An increasing
number of
enterprise-level
An increasing number of enterprise-level organizations are using their SEO tools to understand
organizations are
vast amounts of data, reaching far beyond the search engines. From taking in social data to
using their SEO tools
reporting in presentation-ready formats, SEO marketers have become data marketers.
to understand vast
To address their clients needs, many of the SEO tools profiled in this report have opened
amounts of data,
their Application Programming Interfaces (API) to integrate more third-party data solutions
reaching far beyond
and manage more types of marketing data within the tool (see Table 5). Specifically, SEO
the search engines.
tools are managing paid search campaigns and reporting, as well as integrating social media,
web analytics, CRM and CMS systems data into their systems and dashboards. The goal is to
provide a more holistic view of customer and site visitor behavior, and ultimately gain budget
share from content and analytics tool vendors.
Table 5: Selected Third-Party System Integrations for Selected Enterprise SEO Tools
SEO tool
Analytics SEO
BrightEdge
Conductor
GinzaMetrics
gShift Labs
Rank Above
Raven Tools
Searchmetrics
seoClarity
Seolytics
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Enterprise-level
solutions may
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research also provide more
toolsets to full-service solutions that manage keywords, links, competitive intelligence,
extensive link and
international rankings, social signal integration, and workflow rights and roles. The majority of
site analytics that
the SEO solutions profiled in this report offer the following core capabilities:
include predictive
scoring systems to
Keyword research and rankings;
identify the potential
Link (also called backlink) analysis and suggestions for acquisition/removal;
Workflow and task management;
opportunities to
Competitive intelligence; and
improve brand
International search results and rank tracking.
websites or link
authority.
Enterprise-level solutions may also provide more extensive link and site analytics that include
predictive scoring systems to identify the potential opportunities to improve brand websites
or link authority. Vendors also begin to differentiate by offering more frequent data updates or
content management or marketing features, for example, which sometimes require additional
investment. Other more advanced capabilities may include, but are not limited to:
ROI forecasting and/or predictive analytics;
Content marketing or management tools;
Social media management;
Universal and/or blended search rankings; and
API for third-party data integration and management.
The following section discusses some of these capabilities and the key considerations involved
in choosing an enterprise SEO solution (see Table 6).
Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
API
ROI
for 3rd Party
Forecasting
Data
Integration
Annual
Contract
Required
Keyword Research/
Rank Analysis
International
Search Tracking
Custom Site
Crawls
Social Signals
Tracked
Combination
of proprietary
data and
data licensed
Majestic SEO
Combination
of proprietary
data and data
licensed from
SEMrush
128 countries
Weekly
FB, DE,
G+, IN,
PN, TW
BrightEdge
Combination of
proprietary and
licensed data
Proprietary data
169 countries
Weekly
FB, G+,
IN, TW
Conductor
Combination
of proprietary
data and data
licensed from
Moz
Combination
of proprietary
data and data
licensed from
SEMrush
45 countries
Daily
FB, G+,
IN, TW
GinzaMetrics
Data licensed
from Moz
Combination of
proprietary and
licensed data
120 countries
Daily
FB, G+,
TW
gShift Labs
Data licensed
from Blekko
and Google
Analytics
Proprietary data
200-plus
countries/135
languages
Weekly
FB, G+,
IN, TW, YT
Combination of
proprietary and
licensed data
Combination of
proprietary and
licensed data
200-plus
countries/135
languages
Daily
RankAbove
Data licensed
from Majestic
SEO
Proprietary data
267
countries/80
languages
Daily
FB, G+,
TW
Raven Tools
Data licensed
from Majestic
SEO and Moz
Data licensed
from Moz and
Majestic SEO
120 (all
countries
with Internet
access)
Daily
FB, IN, TW
Rio SEO
Data licensed
from Majestic
SEO
Combination of
proprietary and
licensed data
58 countries
Weekly
FB, TW, YT
Searchmetrics
Proprietary data
Proprietary data
134 countries
Weekly
seoClarity
Combination of
proprietary and
licensed data
Combination of
proprietary and
licensed data
180-plus
countries
Daily
SEOlytics
Combination of
proprietary and
licensed data
Proprietary data
75 language/
search engine
combinations
Daily
DE, TE,
TW
Platform
Analytics SEO
Linkdex
Social Network Abbreviations: DE=Delicious; DI=Digg; FL=Flickr; FB=Facebook; G+=Google+; IN=LinkedIn, PN=Pinterest; RE=Reddit; ST=Stumbleupon;
TE=Technorati; TW=Twitter; VI=Vimeo; WP=Wordpress; YT=YouTube
Source: Third Door Media
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M A R K E T I N T E L L I G E N C E R E P O R T:
Market globalization
means that more
and more U.S.-based
enterprises conduct
business in multiple
countries and
Site crawls/audits
languages, and have
With content quality and marketing becoming the lynchpin for many marketers SEO
strategies, site crawls or audits have become popular and important tools offered by enterprise websites that do so,
too.
SEO vendors. The tools may offer optimization recommendations for keywords, page
structures, and crawlability, prioritizing and assigning scores for such factors as HTML title tags,
body tags, and meta tags. Several of the SEO tool vendors profiled in this report provide daily
site crawls, others offer a weekly frequency. The tool should also crawl the entire site, not just
random pages.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Data sharing, particularly in terms of identifying the relationship between keyword and link
performance, social media, site traffic, and conversion, is critical to SEO success. As a result,
integration with web analytics platforms such as Adobe Analytics (Omniture), Webtrends,
IBM Digital Analytics (Coremetrics), and Google Analytics, has become standard for the SEO
vendors profiled in this report. Several vendors have opened their APIs to additional system
integration, including social listening tools, as well as CRM and content management (CMS)
systems in response to marketers needs for a more holistic approach to digital marketing.
Pricing/annual contracts
Data sharing,
particularly in terms
of identifying the
relationship between
keyword and link
performance, social
media, site traffic,
and conversion,
is critical to SEO
success.
Virtually all enterprise SEO tools are provided on a software-as-a-service (SaaS) basis, i.e. the
vendor makes the software available online and is responsible for all maintenance and system
administration. Pricing models vary, and at the enterprise level, are often customized based on
the number of users, sites, keyword rankings, and pages. Determining your overall cost can be
more art than science and based upon keyword, site, and link volume, international coverage,
and other SEO activities.
Licensing an enterprise SEO tool can be a significant investment, particularly for ecommerce
or retail marketers with hundreds of thousands of SKUs or product pages. Marketers typically
spend tens of thousands of dollars each month in licensing fees, and pay for installation and
staff training to maximize the value of the tool and its capabilities.
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M A R K E T I N T E L L I G E N C E R E P O R T:
With hundreds,
thousands, tens
of thousands, and
even millions of
pages, sites, social
conversations,
images, and
keywords to manage
and optimize,
enterprise SEO has
become increasingly
complicated and
time-consuming.
More efficient management of global operations. Enterprise SEO tools have built-in
diagnostics that can be invaluable on a global scale to identify site-wide issues across
languages, countries or regions. These tools uncover macro and micro issues with pages,
templates, and infrastructure.
Tools that stay up-to-date with the search engines. SEO software vendors have
dedicated teams and engineers to follow algorithm changes and their impact on the SEO
reporting required by enterprises.
Automated reporting to provide data in near real time. Many brands end up trying to
put a lot of data in spreadsheets and manually update them. But that doesnt provide a
complete view of the data. Most enterprise SEO tools offer highly customized reporting
capabilities that are widget- and wizard-driven to make reporting easy and fast.
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M A R K E T I N T E L L I G E N C E R E P O R T:
3. Do we have the right technical resources? Successful enterprise SEO needs dedicated
technical resources deployed to it to act on recommendations and opportunities the tool/
reports reveal.
4. Who will own enterprise SEO? Enterprise SEO is commonly placed into marketing,
editorial, or IT depending on the nature of the business. Unfortunately, in large companies,
it usually ends up with either whoever has the budget or whoever can best articulate the
business case. In a best case scenario, it should be both.
5. Can we invest in staff training? It is vital to provide training to technical, design,
content, and marketing teams, reinforcing it on a regular basis. A successful enterprise SEO
implementation will find ways to inject the SEO knowledge into existing training programs
and identify internal evangelists to broadly distribute the messages. Training needs to be
comprehensive, consistent, and continuous.
6. Have we established KPIs and put a system in place for tracking, measuring, and
reporting results? Its important to know upfront what you want your SEO to achieve. Do you
want to improve SERP rankings, or the time visitors spend on your site? Is conversion, whether
a product purchase or white paper download, your key objective? Having goals will help you
decide if youre ready to put an enterprise tool to good use, as well as help you decide which
tool will best meet your organizational needs.
7. Do we have realistic expectations? It is not uncommon for enterprise SEO efforts to
take at least six months to generate tangible results. If SEO is a new initiative within the
organization, there are cultural shifts and workflow processes that will need to be implemented
and refined. Setting realistic timelines and goals will help build support at all levels of the
enterprise.
Once youve done the necessary research, narrow your list down to those vendors that meet
your criteria. Submit your list of the SEO capabilities youve identified, and set a timeframe
for them to reply. Whether or not you choose to do this in a formal RFI/RFP process is an
individual preference, however be sure to give the same list of capabilities to each vendor to
facilitate comparison. The most effective RFPs only request relevant information and provide
ample information about your business and its SEO needs. It should reflect high-level strategic
goals and KPIs. For example, mention your companys most important KPIs and how you
will evaluate the success of your SEO efforts. Include details about timelines and the existing
digital technology you have deployed.
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M A R K E T I N T E L L I G E N C E R E P O R T:
When written properly, an RFP will facilitate the sales process and ensure that everyone
involved on both sides come to a shared understanding of the purpose, requirements, scope,
and structure of the intended purchase. From the RFP responses, you should be able to narrow
your list down to three or four platforms that youll want to demo.
When written
properly, an RFP
will facilitate the
sales process
and ensure that
everyone involved
on both sides
come to a shared
understanding
of the purpose,
requirements, scope,
and structure of the
intended purchase.
1. How do you calculate your search volumes? Knowing how the system treats information
types will impact how you ascribe value to certain keyword terms, make decisions about
keyword and content choices, and affect the ROI of your search marketing efforts. Find out
if the tool uses exact match, broad match, or phrase match, and where raw data is extracted
from (i.e., analytics, log files or a proprietary tracking pixel).
2. Can this system track millions of searches, visits, site pages, etc? Knowing whether the
solution is a true enterprise solution or a simple tool that may not scale for your business needs
is crucial. Limits on the numbers of keyword rankings, pages or traffic tracked could impact
your use of the system or significantly increase the cost.
3. Do you support international search? There are many nuances within international SEO
that can mislead even the best SEOs. Find out if the numerator in the calculation of the
platforms average clicks per search or average search volume are normalized for global
or local (in that market) search, and whether or not search ranks are calculated from within
country or remotely. Misapplication of international data could impact the ROI of your search
marketing efforts.
4. How robust and flexible are your reporting options? Different users have different
reporting needs. Find out if reports can be customized and automatically delivered to different
users and types of users. For example, high level KPIs for the CMO versus drill-down details for
web development or IT. And, whether any and all data can be exported in CSV format.
5. Where are the actionable reports?Enterprise tools all have dashboards and generous
amounts of data but its very important to understand how, and which, reports can immediately
benefit your business. A good sales team will understand your companys objectives and KPIs
and will have reports ready or can run them in real-time. This is data that can be handed over
to the respective teams and promptly acted on.
6. What other meta-information does your system collect that may be made available to
me via API? Being able to trace search traffic data from the front of the funnel all the way to
sales data in a CRM or business intelligence system will help you to more accurately calculate
ROI.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Before deciding
on a particular
vendor, take the
time to speak
with one or two
customer references,
preferably someone
in a business similar
to yours.
Although not all vendors require an annual contract, many do. Once youve selected a vendor,
be sure to get in writing a list of what technology and support are covered in the contract. Ask
about what kinds of additional fees might come up. Are there charges for custom integrations,
if so, how much? What is the hourly charge for engineering services, and is there a minimum?
What partner organizations are available to install and integrate the tool? If we need to train a
new hire midyear, what will that cost? What is the out clause? Obtaining the answers up front
and having them in writing will ensure fewer surprises or additional costs down the road.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Conclusion
SEO has solidified its role as an effective mainstay of digital marketing. But the market
continues to evolve rapidly to meet the challenges posed by the search engines, social
networks, and todays mobile consumer. To be most effective, marketers must be agile, be
plugged in to every aspect of the digital marketing organization, and have the support of
C-suite executives.
An enterprise SEO tool can help you achieve these goals, by automating time-consuming
tasks, and providing accountability that can prove the ROI of your SEO campaigns. Marketers
have a wide range of choices when it comes to SEO tools, from point solutions that monitor
broken links or SERP rankings, to page-optimization tools, and full-service enterprise solutions
that manage keywords, links, competitive intelligence, international rankings, social signal
integration, and workflow rights and roles.
To be most effective,
marketers must be
agile, be plugged in
to every aspect of
the digital marketing
organization, and
have the support of
C-suite executives.
Understanding your current marketing processes, knowing how to measure success, and
being able to identify where you are looking for improvements, are all critical pieces of the
SEO tool decision-making process. Perform your due diligence when it comes to identifying,
researching, and interviewing SEO tool vendors. A successful conclusion to this process can
result in greater long-term ROI and ongoing business productivity. n
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Digital marketing agencies and enterprises managing multiple sites
1346 E Broadway, Suite 103
Pearland, TX 77581
(T) 281-816-5176
www.analyticsseo.com
Key Customers
Betfair
Crdit Agricole
Regus
Santander Private Bank
Sophos
Key Executives
Laurence OToole, CEO
Penny Holt, Finance Director
Mark Bennett, CTO
Dennis Hart, President, U.S. Operations
Company Overview
Founded in 2009
21 employees
Raised $1 million in angel funding in 2012
Headquartered in London with additional operations in France
Product Overview
Cloud-based software for owned and earned media.
Offers access to a unique database of Big SEO Data, Big Social Data and Big
Marketing Data coupled with third-party API integration.
Multi-site project management and reporting, white-label, and API solutions.
Keyword suggestions and opportunities are automatically generated across multiple
search engines.
Proprietary Not Provided solution.
Segmentation is available to sort generic (non-branded) from branded keyword traffic
and to track competitors.
Automatically tracks page-level traffic, social shares, and links.
Daily site checks for common errors; weekly site crawls identify SEO issues.
Page-level optimization tool compares client with top-ranking URLs to drill into what
needs to be done to outrank the competition.
Backlink tool analyzes link quality and acquisition, automatically finding new link
possibilities, including education and government sites, and tracking new links.
Includes free article, PR, and newswire services, as well as generic and niche
directories.
Identifies key influencers in client niche and has a complete suite of link management
tools.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
Project manages portfolio of websites from one interface and identifies issues
impacting performance across all sites.
Competitor sites are audited to discover ranking factors and backlinks.
Users can analyze up to five competitor sites per domain.
Bulk competitive analysis is available upon request.
Agencies can integrate a white-labeled, site-auditing widget to help convert more
site visitors to leads.
Tracks keyword ranking history daily and provides an overview of average monthly
and weekly rankings.
Integrates with Google Analytics and produces reports that can be scheduled in
PowerPoint, PDF or Excel according to needs.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Company Strategy
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Enterprise marketers, digital agencies, mid-market ecommerce companies
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
Key Customers
Adobe
iProspect
Microsoft
Quora
HP
Marriott
Performics
Key Executives
Jim Yu, founder and CEO
Lemuel Park, founder and CTO
Jim Emerich, CFO
Joshua Crossman, VP, Client Services and Strategy
Barrett Foster, VP, Sales
Albert Gouyet, VP, Operations
Brad Mattick, VP, Marketing and Products
Sammy Yu, Chief Architect
Tom Ziola, VP, Business Development
Company Overview
Founded in 2007
220-plus employees
750-plus clients
Additional offices Chicago, New York, and London
Product Overview
SaaS-based BrightEdge S3 platform offers patented competitive intelligence and
reverse indexing.
Tracks global and local search engine rankings across desktop, mobile, and tablet for
301 cities and 169 countries, including Chinas Baidu and Russias Yandex.
Keywords can be tracked in either English or the local language.
Customers can check their performance by keyword group and compare it to
competitors or to discover new, untracked competitors.
Offers recommendations for over 32 on- and off-page factors including content,
header tags, meta tags, social signals, backlinks, and keywords.
Partners with Majestic SEOs link index for link management.
Provides existing and historical backlink information including quantity, anchor text,
URL, add date, category, and type.
Provides recommendations for backlink opportunities and insight into competitor
backlinks.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
Solution for secure search with page reporting integration to analytics to understand
actual SEO performance at the page level.
Customized reporting options include financial forecasting for SEO projects; keyword
prioritization can be customized according to difficulty and resource variables.
Customizable dashboards provide a comprehensive picture of SEO performance.
Task management workflow tracks assignment, progress, and completion.
Blended rank feature measures true search rankings across rich media, social, and
geographic results.
Includes competitive intelligence, keyword opportunities, and SEO recommendations
for on- and off-page factors based on trending data.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Company Strategy
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Large agencies and enterprise-level marketers
2 Park Avenue
New York, NY 10016
(T) 888-9CONDUCT
www.conductor.com
Key Executives
Seth Besmertnik, CEO
Jim Caci, CFO
Seth Dotterer, VP, Marketing
Eric Reisch, VP, Account Development & Sales
Baruch Toledano, VP, Product Management
Andrew Wilson, VP, Engineering & Co-founder
Maria Bradley, Sr. Director, Customer Success
Key Customers
Ancestry.com
BestBuy
FedEx
Siemens
Angies List
Capital One
General Electric (GE)
Company Overview
Product Launched in 2010
100-plus employees
Raised $20 million in Series C funding in October 2012 led by Investor Growth
Capital, with FirstMark Capital and Matrix Partners
Product Overview
Conductors Searchlight offers monitoring across organic, universal, and international
search results.
Allows multiple teams to manage workflows, share metrics, and automate reporting.
Automated alerts signal issues that require immediate attention, even on a daily
basis, and the platform helps customers create business cases to justify and track
search marketing investments.
Supports global efforts across international search engines and dozens of languages.
Provides extensive keyword discovery functionality to identify new opportunities for
content.
Optimizes existing content through recommendations for on-page and off-page
factors.
Content Insights functionality allows marketers to create rule-based segments of
their site, such as product or category pages, in order to understand their search and
traffic performance beyond the page level.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
2 Park Avenue
New York, NY 10016
(T) 888-9CONDUCT
www.conductor.com
Company Strategy
Planning to double staff by the end of the year, with a focus on engineering and
customer success.
Utilizes a Customer Advisory Board to direct product roadmap.
Looking to expand its international footprint.
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Mid-market and enterprise-level agencies and marketers
25 Taylor St.
San Francisco, CA 94012
(T) 888-469-2707
www.ginzametrics.com
Key Customers
Chegg
Outrider
Scribd
Traffika
GroupM
Recruit
SearchFactory
Key Executives
Ray Grieselhuber, CEO and Co-founder
Erin Robbins OBrien, Chief Operating Officer
Company Overview
Founded in May 2010 as a product of Ginzamarkets
Originally funded by Y Combinator; received $1.3 million in additional seed funding
in August 2011 from 500 Startups, Venture51 and several angel investors
15 employees
Additional offices in Japan, Europe, and Austin, Texas
Product Overview
A unified search, social and content marketing dashboard with global capabilities.
Offers daily optimization recommendations for keywords and content targeting, page
structure, and crawlability.
Provides daily data updates, including keyword rankings, across multiple search
engines, including Google, Yahoo, Bing, Yandex, Baidu, and Sogou.
Supports 120 countries; localized user interface is available in five languages: English,
Japanese, Chinese, Spanish and Russian.
An implementation wizard guides users through the initial setup process in five
minutes.
The Workflow feature further provides comprehensive project and task management,
and users can be assigned tasks from anywhere in the application.
Customers can create customizable reports filtered by date, granularity, search
engine, keyword group and conversion event types.
Project owners are automatically notified when a task or project is complete.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
25 Taylor St.
San Francisco, CA 94012
(T) 888-469-2707
www.ginzametrics.com
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Third-Party Partnerships and Integration
25 Taylor St.
San Francisco, CA 94012
(T) 888-469-2707
www.ginzametrics.com
For its backlink features, GinzaMetrics partners with Moz for data on almost 700
billion links.
Link strength and opportunities are scored using proprietary algorithms, which
evaluate existing domain strength and identify new opportunities.
Customers are notified of new link acquisitions or problems with existing links
through automated alerts.
GinzaMetrics integrates with major analytics providers including Google Analytics,
Webtrends, Adobe Analytics, and IBM Digital Analytics, as well as CRM solutions
such as Salesforce.
Provides an API for customer developer teams and integration into other platforms.
Company Strategy
New social media integration and task management capabilities.
Plans to expand international support, universal search.
Additional expansion to support local and mobile growth underway.
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Agencies and brands optimizing brand content for massive discoverability and
engagement as they search and share across social and mobile devices
85 Bayfield Street, Suite 202
Barrie, ON L4M 3A7
(T) 705-727-5650
U.S. Headquarters
181 Fremont Street
San Francisco, CA 94105
(T) 866-743-5960
www.gshiftlabs.com
Key Customers
Bell Canada
BBDO
First Digital
GearyLSF
The SEO Company
Key Executives
Krista LaRiviere, CEO and Co-founder
Chris Adams, CTO and Co-founder
Malcolm MacGregor, VP, Sales and Marketing
Company Overview
Founded in 2009
17 employees
Raised $2.1 million in two rounds of funding since April 2010 from the Investment
Accelerator Fund, MaRS, GrowthWorks, and FedDev IBI
Offices in Toronto and San Francisco
Product Overview
SaaS-based platform reports on the impact and engagement of a clients content
across its mobile, web, and social presence.
Daily data collection across social, search, and mobile sources.
Content optimization tool for organic search and content marketing.
Not Provided module informs marketers on keywords driving traffic despite Googles
encryption efforts.
gMobile provides content marketers with a third dimension of insight from mobile.
Provides insight on the competitiveness of keyword phrases and which keywords are
included in backlink anchor text.
Backlinks tool helps clients create new and quality links on a consistent basis.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Company Strategy
Goal to provide analytics and reporting on mobile, search, and social in one
dashboard for faster reporting, simpler management and more effective content
production and publishing.
Encouraging the shift from SEO to content marketing and social media.
U.S. Headquarters
181 Fremont Street
San Francisco, CA 94105
(T) 866-743-5960
www.gshiftlabs.com
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Enterprise brands and search, social and PR agencies working across local, national
and global markets
420 Lexington Avenue
New York, NY 10170
(T) 646-403-8159
U.K. Headquarters
77 Oxford Street
London, UK
W1D 2ES
(T) +44 (0)20 7659 2390
www.linkdex.com
Key Customers
Blue Rubicon
GroupM
LBi
Nokia
Transamerica
Haymarket
MoneySupermarket.com
Razorfish
TUI
Key Executives
Mark Smith, CEO
Matt Roberts, Co-founder and VP, Product
Martin Armstrong, CTO
Collette Easton, VP, Enterprise
Company Overview
Founded in 2009
$800,000 in Series A funding in October 2009 from Amadeus Capital Partners
Product Overview
Supports over 200 countries, 135 languages, and five search engines.
Linkdexs Content 360 product combines multichannel analytics data, ranking, social,
and backlink data with a technical site crawl.
Outreach and public relations-focused tools support the identification of authors and
influencers, as well as social network and backlink analysis.
Relationships developed through these efforts are collected into a contact
database for future nurturing.
Campaign management suite includes task and outreach management, permission
levels, productivity tracking, discussions, tags, and file transfers.
Data is stored in two U.S.-based, cloud-based mirrored data centers.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
Company Strategy
Incorporates user feedback and targets 26 product updates annually.
Plans to integrate more diverse data sources into the platform to continue attracting
a broad marketing audience, including users in the search, content, social, and public
relations industries.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Enterprise-level marketers and IT professionals
91 Hahashmonaim St.
Tel Aviv, Israel 6120101
(T) 972 3 771 1300
U.S. Headquarters
345 7th Avenue, Suite 503
NY, NY 10001
(T) 800-430-1436
www.rankabove.com
Key Customers
1-800-Flowers
MTV (Viacom)
Ozone.ru
Wix
eBay
NBTY
Petco
Key Executives
Mayer Reich, CEO and Co-founder
Eli Feldblum, CTO and Co-founder
David Corre, CFO
Michael Barnett, VP, Customer Success
Shlomi Gabbay, VP, Research and Development
Company Overview
Founded in April 2007
Headquartered in Tel Aviv, Israel
35 employees
Product Overview
SaaS-based software positioned as a global, scalable, end-to-end SEO solution that
can be localized in any language, including complex languages such as Arabic and
Chinese.
Continuous site crawls enable real-time data and recommendations; a proprietary
method of crawling and indexing results in a more accurate sample of the website to
be optimized.
Prioritization of recommendations is provided for all issues, and is based on number
and relative importance of pages affected.
Features a 301 redirect tool that assists with site rollovers (e.g. implementation of
site redesigns or a site relaunch).
Offers project workflow, task assignment, permission hierarchies and multi-site
management within a customizable dashboard system.
All data applications are hosted in the cloud.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
91 Hahashmonaim St.
Tel Aviv, Israel 6120101
(T) 972 3 771 1300
U.S. Headquarters
345 7th Avenue, Suite 503
NY, NY 10001
(T) 800-430-1436
www.rankabove.com
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Company Strategy
91 Hahashmonaim St.
Tel Aviv, Israel 6120101
(T) 972 3 771 1300
U.S. Headquarters
345 7th Avenue, Suite 503
NY, NY 10001
(T) 800-430-1436
www.rankabove.com
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Mid-market and enterprise-level marketing agencies and professionals
Key Customers
1101 McGavock St., Suite 201
Nashville, TN 37203
(T) 615-469-5150
www.raventools.com
Copyblogger
PushFire
Thomson Reuters
Gaiam
SafeAuto Insurance
Vocus
Key Executives
Patrick Keeble, Chief Executive Officer
Scott Holdren, Chief Technology Officer
Jon Henshaw, Chief Marketing Officer
Company Overview
Founded in 2007
25 employees
Privately held
Product Overview
Major software redesign in August 2013 created more visual, wider dashboard
workspace, and organized tools to ease workflow.
Launched Site Auditor tool in February 2013 to crawl websites and uncover critical
technical SEO issues, as well as provide a roadmap to on-site optimization.
Keyword Rankings tool released in March 2013 incorporates search engineauthorized data to help SEOs analyze content engagement and conversions.
Google Analytics data integrations permit unlimited custom charts and reports for
in-depth analysis.
Content marketing capabilities include content creation, purchasing and
management, optimization analysis, blog publication, and distribution to PR and
social networks.
Uses Amazons cloud-based Web Services for data application storage.
Disabled iOS app late in 2013, stating an intent to build a responsive version of its
online platform for mobile and tablet users.
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Company Strategy
Planning to launch an overhaul of reporting system by mid-2014.
Incorporating goals, benchmarks, and baseline comparison reports to allow clients to
do historical and potential campaign analysis.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customers
Key Customers
Advanced Auto Parts
Charming Charlie
Jenny Craig
Papa Murphys
Sports Authority
AT&T
IBM
Microsoft
Regis (includes Cost Cutters, Supercuts, Mia & Maxx, etc.)
T-Mobile
Key Executives
Michael Gullaksen, Co-CEO
Jeff Johnson, Co-CEO
Claire Long, COO/CFO
Chris Reid, SVP and General Manager
Bill Connard, VP, Local Search Solutions
Company Overview
Created by Covario as a new division/brand in April 2012
200-plus employees
50 customers
Acquired San Diego-based Top Local Search and its local SEO and business listing
platform in May 2012
Acquired Seattle-based social marketing software provider Meteor Solutions in
November 2012
Additional offices in Beijing, Chicago, Seattle, and London
Product Overview
Covario software division focused on SaaS-based enterprise search, local SEO, and
social media marketing automation, analytics, and activation solutions.
Product portfolio encompasses more than 15 distinct modules that can be licensed
separately or as a suite of enterprise search, local SEO, and/or social marketing
software tools.
Modules are broken out into four categories: Local SEO Automation, Social Media
Marketing, Mobile Search and Social, and Enterprise Search Solutions.
Enterprise Search Solutions Modules include:
Keyword Discovery Automation dispenses keyword suggestions for both
organic search and social media based on a customers content, as well as
competitor pages. Includes support for languages in North America, South
America, Europe, and Asia. Keyword lists may be exported.
Search Analytics is the reporting dashboard (although each of the other
individual modules provides some basic reports). Marketers can create reports
based on KPI metrics in conjunction with third-party analytics data. It offers
automated SERP recommendations, link opportunities, competitive intelligence,
and site auditing. Rio SEO integrates with major Web analytic platforms,
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
Users can identify and implement recommended SEO changes on the fly.
Customizable reporting tools track and measure such KPIs as traffic, revenue, and
opportunities.
Built-in algorithm looks at keyword-level variables and issues dashboard alerts to help
users prioritize SEO problems, such as 404 page errors.
Every Rio SEO module can be set to variable user access levels. Agencies can export
data in an Excel pivot-friendly format.
Company Strategy
The company remains open to considering potential acquisitions to expand product
line.
Expect the company to invest heavily in its unique local SEO and local business
listing management platform in the year ahead, as well as its social media marketing
automation and analytic tools.
Rio SEO is aligning with the trend of SEO moving into inbound and content
marketing to engage in full customer lifecycle management, including traditional and
local search, social engagement, and earned relationships.
2014 Third Door Media, Inc. http://digitalmarketingdepot.com
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Email: whitepapers@digitalmarketingdepot.com
M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Mid-market and enterprise-level marketers and agencies with a global customer base
or plans to expand globally
Searchmetrics GmbH
Greifswalder Strae 212
10405 Berlin, Germany
U.S. Headquarters
1115 Broadway, 12th Floor
New York, NY 10010
(T) 866-411-9494
www.searchmetrics.com
Key Customers
eBay
ResolutionMedia
Symantec
Mattel
Siemens
Virgin Media Business
Key Executives
Thomas Leo Schuster, CEO
Marcus Tober, founder and CTO
Dirk Wolf, CFO
Company Overview
Founded in December 2007
100-plus employees
Raised $11 million in three rounds of funding since January 2010
Additional offices in New York, San Mateo, London, and Paris
Product Overview
Searchmetrics SuiteTM provides a database of 240 million keywords and 100 million
domains in 134 countries.
Allows for international tracking and evaluation of SEO campaigns and search
engines including Google, Bing, Yandex, Baido, Naver, and Seznam.
Suite tools include the following:
Traffic Insight. Closes the not provided information gap for high-traffic
keywords. URL-based concept includes traffic data and new keyword potential.
Content Optimization. Provides content analysis and optimization of text content.
Social Engagement. Tracks the social engagement of online projects in real time,
and quantifies and analyzes the interactions of viral marketing campaigns on all
of the relevant networks.
Holistic Search. Performs exact comparison and gap analysis of SEO and PPC
performance with the same keyword set to identify hidden traffic and conversion
potentials.
Optimizes PPC strategy, tracks specific goals and finds appealing keywords.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
Searchmetrics GmbH
Greifswalder Strae 212
10405 Berlin
U.S. Headquarters
1115 Broadway, 12th Floor
New York, NY 10010
(T) 866-411-9494
www.searchmetrics.com
Analyzes Google Universal Search performance for any domain in the images, video,
shopping, or maps channels.
Identifies on-page optimization requirements - the software crawls and assesses an
unlimited amount of pages of a domain to identify on-page optimization needs,
providing hints or warnings where required.
Analyzes local search results for 350 specific cities in 14 countries.
Identifies online competition by displaying the main domains that correlate to
keywords for a selected domain.
Generates detailed customizable reports into a reporting dashboard of KPIs, tables,
and overviews.
Offers automatic reports or alerts and automatic sharing of reports other users as
email attachments or links.
Task and user-level management features for team management.
Company Strategy
Focus on growing Searchmetrics proprietary database, opening its API for data
integration and new partnerships, and targeting enterprise-level international
customers.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Enterprise-level and upper mid-market organizations
2800 S. River Road, Suite 290,
Des Plaines, IL 60018
(T) 773-831-4500
www.seoclarity.net
Key Customers
Home Depot
Overstock.com
Zappos
Orbitz
Paychex
Key Executives
Kalpesh Guard, Co-Founder & CEO
Mitul Gandhi, Co-Founder & Chief Architect
Christina West, VP, Sales
Chris Sachs, Director of Operations
Doug Benson, Director of Marketing
Company Overview
Founded in February 2004; platform launched in 2008
50-plus employees
Product Overview
Customized SEO solution that performs daily crawls and offers insights into all
aspects of SEO from keyword rankings, analytics, backlinks and social metrics to
content optimization and deep competitive intelligence.
Coverage for desktop, mobile, local, global and technical SEO.
Page level analysis and Google Webmaster Tools integrations to tackle Term Not
Provided.
Content optimization lifecycle management includes research to writing through to
tracking and measuring results and impact.
Daily crawls and a comprehensive set of tracked metrics from bot-level data to social
data.
Advanced, patent-pending, machine-learning algorithm called Actionable
Intelligence (A.I.) is designed to learn from hundreds of data points and
automatically generate insights and scale SEO practices across the enterprise.
Automated alerts notify users of detected issues and KPI performance in real-time.
Global coverage in 180-plus countries includes support for each countrys native
languages including Chinese, Japanese, and Arabic letters and characters
Customizable Collaboration and built-in workflow management system.
Data is hosted on a hybrid cloud system that safeguards proprietary customer data in
dedicated servers.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
Open data platform allows clients to import data from any analytics source: Adobe,
IBM, Google Analytics, and internal data warehouses.
Unlimited, customizable dashboards with 100+ visualizations.
Custom reports and visualizations let clients continue using preferred analysis/
visualization within the platform.
Company Strategy
New features and updates are released every two weeks and incorporate customer
feedback.
Approach to enterprise SEO centers on scaling large campaigns.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Target Customer
Mid-market and enterprise-level marketers and agencies
Am Neumarkt 3022041
Hamburg, Germany
(T) +49 (0) 40 688 73 58 00
www.seolytics.com
Key Customers
Conrad
Fleurop
HomeAway
idealo
Key Executives
Sren Bendig, CEO, Managing Director
Sven Kalow, COO, Managing Director
Company Overview
Founded in 2009
20 employees
One of two European-based SEO vendors targeting the U.S. market for growth
Product Overview
SaaS-based suite that supports SEO research, rank tracking, backlink analyses, link
building, and reporting through the following modules:
Rank Tracker: Offers daily visibility into keyword performance and rankings for
75 language/search engine combinations including Google, Bing, and Yandex.
Allows clients to create a user-specific SEO industry index for performance
benchmarking and a calculation for SEO keyword performance forecasting.
SEO Research: Utilizes different SEO research keyword databases. Universal
search rankings are fully integrated and the Knowledge Graph can be analyzed
as well. Clients can do historic benchmarking for up to 10 domains.
Keyword Research: Allows easy researching, organizing, and processing of
extensive high-quality keyword sets for SEO and PPC. Works internationally for
different languages.
Backlink Analyses: Supports integration with Majestic SEO (no extra subscription
required). Uses its proprietary index as seed data and builds functionality on top.
Link Building: Features a Domainfinder database to enable the user to research
topic-relevant domains to target backlink opportunities.
Paid Search: Provides competitive intelligence about search advertising
campaigns. Product listing ads can be analyzed within the module as well.
Provides daily data updates, international support, and universal search and
knowledge graph integration.
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M A R K E T I N T E L L I G E N C E R E P O R T:
Vendor Profiles
Product Details
Reporting and Analytics
Am Neumarkt 3022041
Hamburg, Germany
(T) +49 (0) 40 688 73 58 00
www.seolytics.com
Features a series of reporting templates, which can be customized and white labeled
by agencies.
Search-and-filter options enable users to drill down into data and create reports in
PDF or Excel.
Company Strategy
Focused on transparent data and customizable analysis features, which SEOlytics
executives believe are necessary to bring value to the professional user.
Suite built on daily update intervals and a complete understanding of the SERPs,
from full universal search and Knowledge Graph to product listing ads.
In 2013, the company created new large-scale business intelligence solutions,
utilizing their big data and cloud computing cluster technologies to create complex
SEO insights for extensive online industries.
2014 Third Door Media, Inc. http://digitalmarketingdepot.com
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M A R K E T I N T E L L I G E N C E R E P O R T:
Resources
Blogs
Ramblings about SEO, published by Stone Temple Consulting. www.stonetemple.com/blog
The Moz Blog, published by Moz. http://moz.com/blog
Rands Blog, published by Rand Fishkin. http://moz.com/rand
Websites
www.marketingland.com
www.digitalmarketingdepot.com
www.searchenginewatch.com
Articles
Prioritizing SEO Strategies in 2014: Where to Focus, by Warren Lee, Global SEO Manager, Adobe.
http://searchengineland.com/prioritizing-seo-strategies-2014-181998
Why SEO Cant Reside in a Silo, by Jay Taylor, Founder and CEO, Leverage Digital Media.
http://searchenginewatch.com/article/2328860/Why-SEO-Cant-Reside-in-a-Silo
A Year-end Checklist for Evaluating Your Enterprise SEO Program, by Adam Sherk, VP, SEO and Social Media, Define
Media Group.
http://searchengineland.com/a-year-end-checklist-for-evaluating-your-enterprise-seo-program-141113
How to Structure Your Organization for SEO Success, by Eric Enge, President, Stone Temple Consulting, with Adobes
Warren Lee.
http://searchengineland.com/how-to-structure-your-organization-for-seo-success-118395
Research Reports/Surveys
The State of Search Marketing Report 2013, published by SEMPO and Econsultancy.
https://sempo.site-ym.com/?CurrentStateofSearch
MarketingLands 2014 Marketing Technology Adoption Survey, Third Door Media
http://downloads.digitalmarketingdepot.com/MLD_1402_TechAdoptn_landingpage.html
The Periodic Table of SEO Factors, Third Door Media.
http://searchengineland.com/seotable/
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