Universitatea: Petrol si Gaze Ploiesti

Facultatea: Stiinte Economice

Specializare: MMC

Strategy and business plan of the

company
Case study in Petronel inc.

Coordinators:
Dean Buzoianu Daniela Angela
University lector Mihai Valia

Project team:
Florea Alexandra Diana Georgiana

Short History

Commercial Society PETRONEL inc. is one of the most important and renowned
enterprises with their headquarters located in Ploiesti.
The basics for transporting oil through pipelines activities have been set in 1901, with
the construction of the first pipeline used for transporting petroleum between Bustenari
and the CFR Baicoi train station in Prahova County. Proving itself to be a profitable
activity, the society expanded every year, becoming in 1912 the owner of an almost 180
km large pipe network.
For accomplishing their main activity Petronel has proper, suitable technical equipment,
the main element composing the transportation system being:

Oil Tanks: the company can dispose of a number of tanks situated inside
pumping stations, loading ramps for oil tank trucks and delivery points for
refineries;
Transporting pumps;
Transporting pipelines: Petronel utilizes a pipe network for transporting
petroleum, gasoline and ethane throughout the country;
Installations and outbuildings.

The exploiting of new oil resources in Olt, Arges, Prahova and Dambovita counties,
together with establishing new refineries at Brazi and Teleajen favorited the expanding
of the pipe network.
Throughout the time Petronel has been constantly preoccupied with its three resources
and has been searching for new ways of attracting clients and maintaining the old ones.
This way a perpetual modernization of the used equipment and technology has been
achieved to accelerate the growth rhythm of the company.
In what concerns the resources, Petronel is a complex system because it incorporates
human resources as well as financial and material ones, each one assembled by a
great variety of elements amongst which multiple and strong connections are
established.
Although the majority of the companies tend not the make differences between genders,
Petronel inc. is preoccupied by this matter because the enterprise is dealing with
activities specific to men, which allows us to observe that more than 80% of the number
of employees are men. Petronel currently has a number of 2250 people under their
employment.
The enterprises material resources mainly consist of the transporting and distribution
network with their afferent buildings and the pipeline network.