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MEDIA EXPERIENCE
Harris Publications
Naturally, Danny Seo and DannySeo.com
Publisher Sales & Marketing
2014-Present
Developed pre-launch sales and marketing strategy and effectively articulated the magazines position to
agencies across the country and have steadily increased revenue issue over issue.
Manage all print and digital sales and marketing efforts, reporting directly to President.
Conceived and executed six-figure integrated packages for Movado, Wilsonart, Eden, Element
Hotels, and Alex & Ani.
Broke key accounts such as Silk, Natural Balance, and Campbells.
Hired, trained and mentored Account Director on selling a launch magazine.
Developed and wrote reader study to solidify our brand position.
Partnered with Editorial to create custom content solutions for advertisers.
American Media, Inc. (AMI)
Natural Health and NaturalHealthMag.com
Publisher
2011 2014
Associate Publisher, Marketing
2009 2011
Marketing Director
2006 2009
Collaborate with management to envision short- and long-term goals and provide solutions that drive
revenue. Team with editorial and circulation departments, as well as outside partners (i.e. retailers,
media,) to identify and develop sales opportunities that drives revenue and increases brand awareness.
Lead, coach and train staff of eight.
Developed sales and marketing strategies for the healthy lifestyle category that resulted in 38 new
accounts including Campbells, Uncle Bens, Pria, Dawn, and Brittoli.
Developed and sold major, six-figure integrated packages to P&G, Kraft, J&J, Unilever, and
Kelloggs.
Created, negotiated and executed advertorial series featuring Sara Snow for Clorox, resulting in
38% increase in dollars.
Conceived and executed online program for Colgate that increased total online revenue 23%.
Broke color cosmetics category and increased spending with a strong, cross-media promotional
program with measurable results.
Expanded signature event Womens Wellness Weekend into a branded series of events
around the country, resulting in increased spending from Aveeno and Asics.
Helene Fantozzi
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