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We Sujeet Mahato, Shashank Singh, Biplav kc, Mohd. Adib hereby declare that the project
report entitled A Study on Mobile Banking Services with specific reference to State Bank of
India, Manipal Branch. Under guidance of Mr. Vikram Baliga submitted for the requirement
of a degree programme of Manipal University is our original work.
Any literature, data or works done by others and cited within this dissertation has been given due
acknowledgement and listed in the reference section. This work is original and it is not sent for
publication.
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Date: 31.03.2013
Place: Manipal
ACKNOWLEDGEMENT
We extend our special thanks to all those people without whom it would not be possible for us to
complete our project report. We express our sincere thanks to our project guide MR. VIKRAM
BALIGA who had guided us throughout our project.
We would also thankful to Miss. VASANTHI RATHNAKAR (BRANCH MANAGER,
STATE BANK OF INDIA, Manipal Branch) for giving us the opportunity to work on this
project. We convey our heart full thanks to the Miss. RANJANA PRASAD and the staff
members of STATE BANK OF INDIA MANIPAL BRANCH for their help and corporation.
Last but not the least we are thankful to our parents and friends who have provided us with their
constant support throughout this project.
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Date: 31.03.2013
Place: Manipal
PREFACE
The professional training is the internal part of a BBM programme. It helps the student
understand practical aspects of Business Management in a better way as a part of our BBM
programme at Manipal University, Manipal. We are supposed to work for the organization.
In today world Mobile Banking is a popular term. Mobile Banking means a financial
transaction conducted by logging on to a bank's website using a cell phone, such as viewing
account balances, making transfers between accounts, or paying bills. It is a term used for
performing balance checks, account transactions, payments etc. via a mobile device such as a
mobile phone. In recent time Mobile banking is most often performed via SMS or the Mobile
Internet but can also use special programs called clients downloaded to the mobile device
Perception is the process, by which an individual selects, organizes and interprets information
inputs to create a meaningful picture of the world around as To be a Bachelor of Business
Management student is a matter of pride because we are in a field, which help us to develop from
a normal human being into a disciplined, and dedicated professional.
One has to be a good learner to sharper knowledge in the particular field to achieve and attain the
desired goals and heights. We used research questionnaires as the research and data collection
tools. The responses were collected from 30 respondents from various areas of MANIPAL.
We had learned lot during our project on A Study on Mobile Banking Services with specific
reference to State Bank of India, Manipal Branch. in MANIPAL.
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CONTENT
Sr. no
Topic
Page no.
1.
Introduction
9-11
2.
11-15
3.
Review of literature
16
4.
Research methodology
17-21
5.
22-30
6.
Conclusion
31-33
7.
References
34-35
Annexure
36-38
NO. OF TABLES
4|Page
Sr. no
Topic
Page no.
1.1
Sample data
19
1.2
Research methodology
20
NO.OF FIGURES
5|Page
Sr. no
Topic
Page no.
3.1
18
3.2
19
3.3
20
3.4
21
3.5
22
3.6
23
3.7
24
3.8
25
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Chapter 1
INTRODUCTION
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Models of branchless banking can beclassified into three broad categories - Bank Focused, BankLed and Non-Bank-Led.
Bank-focused model
The bank-focused model emerges when a traditional bank uses non-traditional low-costdelivery
channels to provide banking services to its existing customers.Examples range from use of
automatic teller machines (ATMs) to internet banking ormobile phone banking to provide certain
limited banking services to bankscustomers. This model is additive in nature and may be seen as
a modest extensionof conventional branch-based banking
Bank-led model
The bank-led model offers a distinct alternative to conventional branch-basedbanking in that
customer conducts financial transactions at a whole range of retail agents (or through mobile
phone) instead of at bank branches or through bankemployees. This model promises the potential
to substantially increase the financialservices outreach by using a different delivery channel
(retailers/ mobile phones), adifferent trade partner (Telco / Chain Store) having experience and
target marketdistinct from traditional banks, and may be significantly cheaper than the bank
basedalternatives. The bank-led model may be implemented by either usingcorrespondent
arrangements or by creating a JV between Bank and Telco/non-bank.
In this model customer account relationship rests with the bank.
Non-Bank-led model
The non-bank-led model is where a bank does not come into the picture (except possibly as a
safe-keeper of surplus funds) and the non-bank (e.g. Telco) performs all the functions.
There is no doubt that technology has provided a competitive edge to banks in providing quick
solutions to customers demands. This has also meant that customer is now in a position to
dictate how businesses should function. As a result, banks keep innovating and provide new
products, services and solutions to attract the customers and lure them to buy or use their
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products. In mobile banking itself there are 26 services that SBI provides to its customers. The
study makes an attempt to understand the utility of these services for the customers of SBI bank,
Manipal Branch.
SBI Manipal Branch-An overview on Mobile Banking
SBI, Manipal uses both the Bank led model and the Non-bank led model. In the bank led model,
it offers mobile banking products designed by the centralized team responsible for innovations
and research. The service aspect of these products is delivered through the Non-bank led model.
The clientele for such mobile banking product offerings are diverse and constitute working
professionals of Manipal University, students of Manipal University and the general public of
Manipal and Udupi city.
Manipal SBI branch also has tie up with Telco companies for providing mobile banking services
as bank led model. It is both beneficial for banks and also for the telecom companies because it
generates a lot of profit to telecom companies and also on the other hand reduces the work of
banks and reduces the paper based banking .
Manipal SBI bank branch also provides non-bank-led model where a bank does not come into
the picture (except possibly as a safe-keeper of surplus funds) and the non-bank (e.g. Telco)
performs all the functions .the various services provided by mobile banking to the customers are
very much helpful for the customers as we all know that technology is increasing day by day and
because of increase in technology people are shifting towards less paper banking to save their
time and money.
As per the survey done it is found that there are 315 existing customers who use mobile banking
at SBI, Manipal Branch. This includes Businessman, students of Manipal University and
employees working at Manipal University.) Those who use mobile banking prefer using mobile
banking through smart phone applications or through SMS Banking.
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SBI, Manipal Branch is the first bank which offered mobile banking service to their customers in
the town of Manipal free of cost. According to the customers it is beneficial to use mobile
banking service given by SBI because they feel that mobile banking given by SBI is better than
any other banks mobile banking service. Banks also provide various free rewards points for the
use of mobile banking and ATM banking .This reward point is given for the customers to shop
free or do mobile recharge.
Services offered by STATE BANK OF INDIA, Manipal branch Your Mobile Your Bank
Away from home, balance enquiries can be made and/or money sent to the loved ones or bills
can be paid anytime 24x7!!! That is what State Bank Freedom offers -convenient, simple, secure,
anytime and anywhere banking.
1. Mobile Banking Service over Application/ Wireless Application Protocol (WAP)
The service is available on java enabled /Android mobile phones (with or without GPRS) where
the user is required to download the application on to the mobile handset. The service can also be
availed via WAP on all phones (java/non java) with GPRS connection.
The following functionalities are available in State Bank, Manipal mobile banking:
Account information
Mini-statements and checking of account history
Alerts on account activity or passing of set thresholds
Monitoring of term deposits
Access to loan statements
Access to card statements
Mutual funds / equity statements
Insurance policy management
Pension plan management
Status on cheque, stop payment on cheque
Ordering cheque books
Balance checking in the account
Recent transactions
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Due date of payment (functionality for stop, change and deleting of payments)
PIN provision, Change of PIN and reminder over the Internet
Blocking of (lost, stolen) cards
Locating nearest bank Branch ATMs.
Cash-in, cash-out transactions on an ATM
Domestic and international fund transfers
Micro-payment handling
Mobile & Direct to Home package recharging
Purchasing tickets for travel and entertainment
Commercial payment processing
Bill payment processing
Peer to Peer payments (e.g., Pop money, Isis)
Withdrawal at banking agent
Deposit at banking agent
Business Rules
All Current/ Savings Bank Account holders in P segment are eligible.
Transaction limit per customer per day is Rs.50, 000/- with a calendar month limit of Rs.2,
50,000/ All customers can avail the Service irrespective of their telecom service provider.
The Service is free of charge. SMS/GPRS cost will be borne by the customer.
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Mobile Top up
Change MPIN
Business Rules
All Current/ Savings Bank Account holders in P segment are eligible.
Transaction limit per customer per day is Rs.1, 000/- with a calendar month limit of Rs.5,
000/- . However, customers desiring to transact up to Rs.5000/- per day or Rs25, 000/- per month
may do so after obtaining an One Time Password (OTP)
All customers can avail the Service irrespective of telecom service provider.
The Service is free of charge. SMS cost will be borne by the customer.
As a matter of abundant precaution, Customers are requested to delete all the messages sent to
the number 9223440000, once the response for their request has been received.
3. Mobile Banking Service over USSD (Unstructured Supplementary Service Data)
The service is available on all phones (java/non java) with/without GPRS connection. No need to
download the application.
The following functionalities are available:
Mobile Top up
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Business Rules
All Current/ Savings Bank Account holders in P segment are eligible.
Transaction limit per customer per day is Rs.1,000/- with a calendar month limit of Rs.5,000/ The Service is available for subscribers of select telecom operators only.
The Service is free of charge. USSD session charges will be borne by the customer.
The service is session based and requires a response from the user within a reasonable time.
Review of literature
Indeed, across the developing world, there are probably more people with mobile handsets than
with bank accounts (Porteous, 2006). By complementing services offered by the banking
system, such as checkbooks, ATMs, voicemail/landline interfaces, smart cards, point-of-sale
networks, and internet resources, the mobile platform offers a convenient additional method for
managing money without handling cash (Karjaluoto, 2002). For users in the developing world,
on the other hand, the appeal of these m-banking/m-payments systems may be less about
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convenience and more about accessibility and affordability (Cracknell, 2004; infoDEV, 2006).
Regulatory factors, which can vary dramatically from country to country, play a strong role in
determining which services can be delivered via which institutional arrangements (MortimerSchutts, 2007) shift in consumer attention to the mobile channel means that the justification and
rationale for investments in mobile banking capabilities will come from success in mobile
marketing efforts (Patrick Kilhaney, Aite Group Sales, April 2011)
Research Gap
Studies conducted in the area of mobile banking is restricted to opportunities through marketing
in terms of market share and business results and the convenience and benefits mobile banking
provides due to the extensive use of technology. This research attempts to study the extent to
which each of these mobile banking services offered by SBI, Manipal has been availed by the
customers.
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Chapter 2
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
The methodology used by the researcher to complete this project is as followsFor the present research, the paper is based on Exploratory Research. The major emphasis of
Exploratory Research is on the discovery of ideas. Through Exploration, the researcher develops
concepts more clearly, establish priorities, develop operational definitions, and improve the final
research design. This research is both quantitative and qualitative. This research is based on the
data collected through Questionnaire with Mobile banking User and Non-user.
Data has been collected from various sources; there is a combination of both primary and
secondary data that has been used in this research.
PRIMARY DATA:The data for the research is extracted from a survey conducted in Manipal Karnataka, India. A
total of 30 respondents participated in the research of Mobile banking. The demographic profile
of respondents in each research is shown in Table and chart. The data collected through this
method was adequate enough to make projections in the research.
SECONDARY DATA:Articles have been sourced from magazines and journals dealing with current issues immobile
banking adoption. Internet & Text books related to Mobile Banking &Research Methodology
have been a major secondary source for the extraction of the experts opinion.
Sampling Technique
There are 315 customers in State Bank of India who have registered for mobile banking services.
The sample picked is of 30 respondents out of the 315 who have registered using convenience
sampling. The details of sample respondents have been furnished below:
Respondents
Students
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Number
10
Academicians
Businessmen
8
12
TYPE
SOURCE
Library
Research
Secondary
data
METHODS
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Analysis of
historical
records
Analysis of
documents
PURPOSE
Field
Observation
Primary data
Questionnaire
Opinionnaire
Personal
interview
Focused
interview
Group
interview
Telephonic
survey
RESEARCH DESIGN
The data have been grouped into two main categories - primary and secondary data. The
secondary data have been compiled from newspaper, journals, magazines, and web links and
Also research papers. The primary data have been collected through an exploratory research
Questionnaire with user and non-user of mobile banking basically Businessmen, servicemen,
Professionals, students etc.
OBJECTIVES OF RESEARCH
The purpose of research is to discover answers to questions through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not
been discovered as yet. Each research study has its own specific purpose.
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The following are the research objectives which this study is dealt with:
1. To study the scope for marketing of mobile banking services with reference to SBI, Manipal
branch.
2. To suggest opportunities related to the use of these mobile banking services by the potential
customers of the SBI, Manipal branch
SCOPE OF RESEARCH
The study was conducted in STATE BANK OF INDIA, MANIPAL BRANCH. The study was
conducted in the month of FEB- MARCH 2013.Furthur research can be conducted in same area
where the issues related to mobile banking uses and the services offered by bank in mobile
banking are really used by the customers or not can be studied.
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Chapter 3
DATA ANALYSIS AND INTREPETATION
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Yes (87%)
No (13%)
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0-2yrs
2-5yrs
5-10yrs
What are the reasons for the customers for using mobile banking services?
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yes
no
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banking technology
services
5
0
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businessman
students
assistant professor
service people
10
8
6
4
2
0
0-20
20-40
40-60
60 above
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Range of services offered in mobile banking and how many customers mainly use those
services:-
20
15
10
range of services offered in mobile banking and used by customers
5
Fig 3.8:- Range of services offered in mobile banking and used by customers
Graph showing range of services mostly used by customers in mobile banking.
CONCLUSION
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As per the survey done and the report is made it is found that there are many services in mobile
banking which is not used by the customers and they also dont know about those services and
how it can be helpful for the customers ,the various services provided by mobile banking are:-
As per the survey done it is found that mostly people use mobile banking for Mini-statements
and checking of account history,Recent transactions,Locating nearest bank branch but there are
other services also which people are not aware of and they dont use those services with the help
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of mobile banking people can access to loan statement, transfer funds, ordering cheque books,
they can pay insurance premium etc.
So it is necessary for the banks to take some steps towards this and make people aware about the
facilities available in mobile banking because we all know that paper banking is too much
expensive and people dont have time to visit banks everyday so the various steps taken by the
banks are very much beneficial for the customers but people should know about this services.
After the report it is found that people prefer atm banking and internet banking more in
comparisons with mobile banking because they think that mobile banking is not secure in
compression with atm banking and internet banking, they feel that internet banking and atm
banking is easier in operation when compared to mobile banking, as per the survey it is found
that people say that everyone touches there phone so they can get there id and password easily so
it is not secure.
It is found that mobile banking service is available over a wide range of communication
channels. The following communication channels are often used in combination to provide a
complete end to end service:
SMS
WAP
USSD
IVR
A user will use a particular set of communication channels depending on the capabilities of the
mobile phone, the implementation of the standards will vary depending on the set used.
Application based
Most banks provide a Java application that can be downloaded on a Java-enabled phone which
will guide the user through the money transfer process. An SMS sent through a Java application
on the mobile device is as secure as an Internet Banking transaction, since it can be encrypted
between the user and the bank.
SMS and IVR
An SMSIVR combination is used for transactions for mobile phones without Java capabilities.
An SMS is sent to a phone number provided by the bank, and an IVR call back is used for
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authentication and the transaction is carried forward as a voice-based transaction, at the end of
which the user will be prompted to enter the MPIN. The SMS channel is used to send
notification messages, while the IVR channel which is as secure as a GSM channel.
USSD
A transaction can also be initiated over USSD. A USSD session will provide the user with simple
prompts over a menu allowing the user to input the payee's mobile number, MMID, and the
user's own MMID and PIN for authentication.
Security
Every communication channel has its own set of security mechanisms. In addition, the RBI
issued
guidelines
on
security
of
mobile
payments,[11] requires
a two-factor
authentication mechanism to be employed. A two-factor authentication in this context consists
of:
No transaction can take place without the use of the secret PIN. The guidelines also specify a cap
on the amount of money that can be sent during transactions.
After the survey we also came to the conclusion that basically people of a age of 20-40 use
mobile banking more in compression with other age group ,basically people like businessman
and professors are the persons who use mobile banking more in compression of students and
other people.
People says that they use mobile banking because it is easier in operation and less time
consuming and in expensive.
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REFERENCES
Daniel, E. 1999. Provision of electronic banking in the UK and the Republic of Ireland.
International Journal of Bank Marketing. Vol. 17 (2), pp. 72-82.
Black, N. J. & Lockett, A. & Ennew, C. & Winklhofer, H. & McKechnie, S. 2002.
Modelling consumer choice of distribution channels: an illustration from financial
services. International Journal of Bank Marketing. Vol. 20 (4), pp. 161-173.
Thornton, Jennifer and White, Lesley (2001), "Customer Orientations and Usage of
Financial Distribution Channels," Journal of Services Marketing. Vol. 15 (3), 168-185.
33 | P a g e
Black, N. J. & Lockett, A. & Winklhofer, H. & Ennew, C. 2001. The adoption of Internet
financial services: a qualitative study. International Journal of Retail and Distribution
Management. Vol. 29 (8), pp. 390-398.
Howcroft, B. & Hamilton, R. & Hewer, P. 2002. Consumer attitude and the usage and
adoption of home-banking in the United Kingdom. International Journal of Bank
Marketing. Vol. 20 (3), pp. 111-121.
Tan, M. & Teo, T. S. H. 2000. Factors influencing the adoption of Internet banking.
Journal of the Association for Information Systems. Vol. 1 (5), pp. 1-42.
Rogers, E. M. 1995. Diffusion of innovations. 4th edition. New York: Free Press.
Bauer, R.A. 1960. Consumer behavior as risk taking. Proceedings of the Educators
Conference, American Marketing Association, pp. 389-398.
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Jayawardhena, C. & Foley, P. 2000. Changes in the banking sector - the case of Internet
banking in the UK. Internet Research: Electronic Networking Applications and Policy.
Vol. 10 (1), 19-30.
K. Taga and J. Karlsson, Arthur D. Little Global M-Payment Report. Austria, Vienna,
2004.
ANNEXURE
Address:
No
b)
c)
No
Q6.If no, what are the security threats you face? Please list below
A)
B)
c)
Q8.In mobile banking, what are the wide range of services offered to you by your banker?
Multiple bank accounts
Services offered
Bank 1
Name of the Bank
Mini-statements and checking of account
history
Bank 2
Bank 3
thresholds
Recent transactions
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