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1.0 Introduction
As Lloyd Trotter suggests,our career success depends largely on us.One of the best ways to
care for our most valuable asset is to improve our ability to communicate effectively in
English.Communication is the processs of sending and receiving massages.However
communication is effective only when the message is understood and when it stimulates
action or encourages a receiver to think in new ways.
When we communicate English effectively, we increase productivity,both workers and
business company.Only through effective communication can anticipated problems,make
decisions,coordinate work flow,supervise others,develop relationships and promote product
services.Effective communication help us shape the impressions and our company make on
colleagues,employees,supervisors,investors and customers and it helps us perceive and
respond to the needs of these stakeholders.
Conversely,ineffective communication can interfere with sound business solutions and can
often make problems worse.Without effective communication,people misunderstand each
other and misinterpret information.Ideas misfire or fail to gain attention and people and
companies flounder.
4.0 Conclusions
Employers are confronted with a new landscape of employment and employability that
emphasizes much use of English at the workplace. Due to the competitiveness and volatility
of current market environments both at the national and global levels, employers cannot
afford to let the issue of English competency to jeopardize the core of their business
intelligence. Since correct and timely decisions are important in the industry, data based on
the performance in the Enterprise Communication Certification will allow employers to
match candidates that best suit the job profile methodically, accurately, and swiftly. With a
globally benchmarked, industrydriven, and standardized English competency certification test
for non-native speakers of English for employment purposes, employers are almost certain to
get job applicants with the required English competency.
5.0 References
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