Aditivos Reológicos em Cosméticos

INCI References
AQUEOUS-PHASE ADDITIVES
BENTONE MA
Hectorite
BENTONE EW
Hectorite
BENTONE LT
Hectorite, Hydroxyethylcellulose
NON-AQUEOUS-PHASE ADDITIVES
Powders
BENTONE 27 V
Stearalkonium Hectorite
BENTONE 38 V
Disteardimonium Hectorite
THIXCIN R
MASTERGELS
Solvents/Oils
BENTONE GEL CAO V
BENTONE GEL SS71 V
BENTONE GEL DOA V
BENTONE GEL EUG V
BENTONE GEL GTCC V
BENTONE GEL HSO V
BENTONE GEL IHD V
BENTONE GEL IPM V
BENTONE GEL ISD V
BENTONE GEL LOI V
BENTONE GEL MIO V
BENTONE GEL OMS V
BENTONE GEL OP V
BENTONE GEL PTIS V
BENTONE GEL PTM V
BENTONE GEL TN V
BENTONE GEL YVS V

Trihydroxystearin
Ricinus Communis, Stearalkonium Hectorite, Propylene Carbonate

Petroleum Distallates, Disteardimonium Hectorite, Propylene Carbonate
Dioctyl Adipate, Disteardimonium Hectorite, Propylene Carbonate
Octyldodecanol, Disteardimonium Hectorite, Propylene Carbonate
Caprylic/Capric Triglyceride, Stearalkonium Hectorite, Propylene Carbonate
Helianthus Annuus (Sunflower) Seed Oil, Disteardimonium Hectorite, Propylene Carbonate
lsohexadecane, Disteardimonium Hectorite, Propylene Carbonate
lsopropyl Myristate, Stearalkonium Hectorite, Propylene Carbonate
lsododecane, Disteardimonium Hectorite, Propylene Carbonate
Lanolin Oil, lsopropyl Palmitate, Stearalkonium Hectorite, Propylene Carbonate
Mineral Oil, Disteardimonium Hectorite, Propylene Carbonate
C11-12 lsoparaffin, Disteardimonium Hectorite, SD Alcohol Denat
Octyl Palmitate, Stearalkonium Hectorite, Propylene Carbonate
Pentaerythrityl Tetraisostearate, Disteardimonium Hectorite, Propylene Carbonate
Phenyl Trimethicone, Disteardimonium Hectorite, Triethyl Citrate
C12-15 Alkyl Benzoate, Stearalkonium Hectorite, Propylene Carbonate
Mineral Oil, Disteardimonium Hectorite, SD Alcohol Denat
Volatile Silicone
BENTONE GEL VS-5V
Cyclopentasiloxane, Disteardimonium Hectorite, SD Alcohol Denat
BENTONE GEL VS-5PC V Cyclopentasiloxane, Disteardimonium Hectorite, Propylene Carbonate
BENTONE GEL VS-IPM V Cyclopentasiloxane, lsopropyl Myristate, Disteardimonium Hectorite, SD Alcohol Denat
Some of the products described within this brochure may not be available in all countries.
Please check local availability with your ELEMENTIS Specialties sales office or distributor.
Above list is a product guideline.
BENTONE EW, BENTONE 27 V and BENTONE 38 V are also available as irradiated grades for controlled mircobial content.
Tailor-made products are available on request.
Before using any of our products please consult our Safety Data Sheets.
Rheological Additives
in Cosmetics
The information in this publication is, to the best of our knowledge,

true and accurate, but since the conditions of use are beyond our control,
no warranty is given or to be implied in respect of such information.
In every case, caution must be exercised to avoid violation or infringement
of statutory obligations and any rights belonging to a third party.
We are, at all time, willing to study customers specific outlets involving
our products in order to enable their most effective use.
Local representative

EUROPE

ELEMENTIS Specialties
Consumer Products
Pegasuspark
De Kleetlaan 12 A, bus 3
B-1831 Diegem, Belgium
Tel: +32 2 790 76 00
Fax: +32 2 790 76 60
e-mail: consumer@elementis-eu.com
Technical Centre
ELEMENTIS GmbH
Stolberger Strasse 370
50933 Cologne
Germany
Tel: +49 (0)221 485 2900
Fax: +49 (0)221 485 2910
U.S.

P.O. Box 700 - Hightstown

NJ 08520 - USA
Tel: +1 609 443 2500 Fax: +1 609 443 2422
Visit our website:
www.elementis-specialties.com
pu r e i n co sme t i c s
pure i n cos m e t i c s
Highly recommended
Recommended
Applications
Antiperspirant Aerosol

Roll-on
Stick
Cream
Deodorant
Roll-on
Stick
Eye Cosmetics Shadow
Solvent-borne
Emulsion
Pencil
Mascara

Lip Products
Lipstick
Gloss
Todays successful cosmetics products

need the right rheological properties.
And the correct choice of rheological additive
enhances the product in production,
Roll-on
Pot
Chapstick
Make-up
Blushers & Foundations
Pressed Powders
Skin Care
Creams-O/W
Creams-W/O
ELEMENTIS Specialties rheological additives
Creams-cold process
for aqueous and non-aqueous formulations
Lotions
Ointments
Hand cleansers
Sun Care
Creams-O/W
Creams-W/O
Lotions
Oils
Covert UV protection
Sunblock sticks
After-sun
Hair Care
Creams & Dressings
Shampoos
Conditioners
Personal care, skin care, sun care
pu re i n co s m e t ics
Emulsion
storage stability and application.
are valuable and proven tools for you to use.
Personal Care
Skin Care
Sun Care
Decorative Cosmetics
Solvent-borne
and decorative cosmetics;

single-phase, suspension or emulsion;
all can benefit from
rheological additives.
Nail Polish
Sample formulation guides are available upon request
Properties imparted by
Applications ELEMENTIS Specialties
products
Aqueous-phase
Thickeners
Non-aqueous-phase
Thickeners
BENTONE GEL VS/IPM V
BENTONE GEL VS-5PC V
BENTONE GEL VS-5 V
BENTONE GEL TN V
BENTONE GEL PTM V
BENTONE GEL PTIS V
BENTONE GEL OP V
BENTONE GEL OMS V
BENTONE GEL MIO V
BENTONE GEL LOI V
BENTONE GEL ISD V
BENTONE GEL IPM V
BENTONE GEL IHD V
BENTONE GEL HSO V
BENTONE GEL GTCC V
BENTONE GEL EUG V
BENTONE GEL DOA V
BENTONE GEL CAO V
BENTONE GEL SS71 V
THIXCIN R
BENTONE 38 V
BENTONE 27 V
BENTONE LT
BENTONE EW
BENTONE MA
UV actives enhancement
Skin feel improvement
Thermostable rheology
Thickening/Thixotropy
Suspension
Products
for Cosmetics
Stability
ELEMENTIS
Specialties
Contents
Introduction
Cosmetics and Rheology
ELEMENTIS Specialties Rheological Additives
Hectorite - The Benefits
Aqueous-Phase Additives
BENTONE Hydrophilic Clays
Non-Aqueous-Phase Additives
BENTONE Organophilic Clays
BENTONE GEL
10/11
THIXCIN R Rheological Additive
12
Product Application and Selection
13
Incorporation & Equipment Guideline
14
INCI References
15
Applications Table
16/17
BENTONE
BENTONE GEL
NANOX
THIXCIN
are trade names of
Cosmetics and Rheology
Strong partners to create the best possible products
Rheology is the science of flow. Every time a lotion is

poured, a cream squeezed from a tube or a lipstick
applied, rheology is involved. Even when products are
at rest, it plays an important part in controlling
stability and suspension.
Understanding a formulations rheological needs
enables you to create the best possible products.
The rheology of a system is described
in terms of its viscosity.
Viscosity is the resistance to flow and defined as:
Shear stress is the force per unit area applied and

shear rate is the resulting velocity gradient.
Cosmetics experience shear rates varying
from 0.001 s-1, from gravitational forces;
to over 20,000 s-1, when a cream is spread or
an aerosol antiperspirant sprayed (Fig 1).
The way the viscosity changes at varying shear rates

greatly influences the overall product stability and
performance. A material which maintains a constant
viscosity, regardless of shear rate, has Newtonian flow
(Fig.2). Dilatant flow (Fig.2) is a form where viscosity
increases with shear, sometimes encountered in highly
pigmented/filled systems.
Pseudoplastic flow (Fig. 4), also known as shear thinning
behaviour, and typical of many commercial systems,
is when viscosity decreases with increasing shear rate.
The rate of recovery of a system when stress is

removed is also very important. When a shear
thinning system shows delayed viscosity
recovery, it is described as thixotropic (Fig.3).
This is one of the most important types of flow in
cosmetics. Controlling the degree of thixotropy
enhances the application of a cream, eliminates
dripping of a roll-on antiperspirant or allows
brushmarks in a coat of nail lacquer to disappear,
leaving a smooth film.
Flow may require a specific stress to be initiated. This

particular stress value is known as the yield point.
A system having both shear thinning flow and a yield
point can be described as having plastic flow.
Viscosity can be temperature dependent.

Correct choice of rheological additive allows you to
create the ideal flow characteristics (Fig. 1) and
also achieve thermostable rheology.
for Cosmetics
Improving aqueous, organic and
emulsion-based products
ELEMENTIS Specialties rheological additives can be

broadly divided between aqueous-phase thickeners
and non-aqueous-phase thickeners.
But it is important to remember the advantages
of oil-phase viscosity modification that can greatly
improve emulsion based products.
ELEMENTIS Specialties additives for cosmetics are
based on naturally occurring materials:
highly refined and beneficiated
hectorite clay or castor oil derivatives.
Aqueous-Phase Additives
Hectorite - The benefits
Hectorite is a unique swelling clay offering several
advantages. Hectorites special properties, compared
with bentonite, are:
lower iron content

lighter colour
higher swelling capacity
greater gel strength
no crystalline silica
Due to its small size, platelet shape and large surface

area, hectorite is able to form strong, stable viscous gels.
BENTONE Hydrophilic Clays

BENTONE MA, EW, and LT rheological additives
provide thixotropy and suspension control to the
aqueous phase.
BENTONE MA and EW additives form gels by producing
an open, 3-dimensional network of the individual clay
platelets as shown in Figure 5.
The two products are stable across the range pH 6-11
and offer good tolerance to electrolytes.
BENTONE LT forms a similar network,
but it is strengthened by the presence of a special
cellulose, greatly enhancing stability and thickening
characteristics. BENTONE LT is stable across a
broader range, pH 3-11, and is also the least
electrolyte-sensitive product.
BENTONE MA and EW are in compliance with ECOCERT;
The ecological and organic cosmetics standards.
Hectorite is a very effective thickener of water. Because

of this and its other exceptional properties, it forms the
basis of the BENTONE hydrophilic clays.
p u r e i n co s m e tics
7
INCORPORATION Hydrophilic Clays
Wetting
Medium to high-shear mixing
Add clay to water before addition of other
ingredients
Disperse at moderate pH
Shear
Low shear (< 10 ms-1)
= long mixing time (> 30 mins)
High shear (> 15 ms-1)
= shorter mixing time (10-15 mins)
Time
10 minutes hydration before adding other
ingredients
Heat
Water at up to 60C (140F) reduces hydration time
It is important to have only unadulterated water
present at the dispersion stage. Surfactants or
electrolytes should not be added until dispersion is
completed
For additional guidance see page 14
Non-Aqueous-Phase Additives
BENTONE rheological additives are non-abrasive.
The skin feel imparted by BENTONE hydrophilic clays
is a pleasant silkiness, quite different to that
associated with the majority of cellulose, polymer
and polysaccharide-based thickeners.
Furthermore, as hectorite itself is insensitive to
temperature variations, the BENTONE products impart
a thermostable viscosity control.
Surfactants can influence the rheological behaviour
of hydrophilic clays.
Non-ionic surfactants, if they are highly ethoxylated,
can adsorb onto the clay surface. This rarely causes
problems either in flow control or activity of the
formulation.
Anionic surfactants can act as dispersing agents and
weaken the gel structure. Alternatives that eliminate
or minimise any problems can normally be found.
BENTONE Organophilic Clays

Hectorite is now reacted with special vegetable
quaternary ammonium salts to produce organoclays
able to thicken and gel organic liquids. The correct
choice of BENTONE additive is determined largely by
the polarity of the system to be thickened.
Additive
Application
BENTONE 27 V

Intermediate to high-polarity
organic systems such as esters
and triglycerides - for nail lacquers,
skin care, antiperspirants and
lip products
BENTONE 38 V

Low to intermediate-polarity
organic systems such as volatile
silicones and mineral oil - for
antiperspirants, creams, lotions,
eye products and suntan products
However, cationic surfactants interact strongly and

should be avoided.
Organic and silicone-based liquids used in oil and
wax-based cosmetics, and as the non-aqueous-phase in
emulsions, benefit greatly from ELEMENTIS Specialties
rheological additives. Outstanding rheological
properties are developed using BENTONE organoclay
rheological additives in their powder form or,
even better, with BENTONE GEL additives, their
predispersed forms.
The benefits gained are:
thermostable viscosity control

thixotropic flow
suspension control of pigments and actives
emulsion stabilisation
silky skin feel
BENTONE additives need to be efficiently dispersed

using high-shear equipment and then to be activated
with the optimum level of a chemical activator, such
as propylene carbonate.
BENTONE organoclays form thixotropic gels by
developing hydrogen bond bridges between the
edges of adjacent platelets as shown in Figure 7.
BENTONE GEL
BENTONE GEL additives are optimally dispersed
and activated predispersions of ELEMENTIS Specialties
organoclays.
Benefits include:
optimally dispersed
high-shear dispersion not necessary
no polar activation required
easy to handle and use
can be added at any appropriate and

convenient stage in manufacture
A wide range of gels made from various cosmetics oils,
esters and solvents are available.
The use of a BENTONE GEL enables you, the formulator, to achieve the maximum efficiency from the
organoclay without the need for careful shearing and
activation. On the production scale, time is saved
and the highest degree of reproducibility attained,
leading to potenial cost savings.
INCORPORATION
BENTONE GEL additives can be added at any
convenient suitable stage in the manufacturing cycle.
BENTONE GEL additives are very high-viscosity, shear
thinning products. To ensure good homogeneous
mixing is achieved, care must be taken to overcome
large viscosity differentials existing between the
BENTONE GEL and the other lower-viscosity
components. Choice of mixing equipment and the
configuration within the mixing vessels are critical
factors in developing the optimum performance of
the BENTONE GEL additive. The use of medium- to
high-shear mixing equipment is recommended.
Batch Processing
Single-Phase Systems
Always add the BENTONE GEL, under shear,
to a portion of the organic component or solvent
with which it is most compatible. Mix until
homogeneous before adding the other ingredients.
Multi-Phase Systems (eg. emulsions)

As for the single phase, but always ensure the
BENTONE GEL additive is thoroughly mixed in
before the emulsification stage.
Continuous processing
The BENTONE GEL should be added to the oil phase at
any convenient point that meets the above guidelines
for the batch processing. In multi-manifold systems,
a flowable pre-mix of the BENTONE GEL with a
compatible oil or solvent should be made in a side pot.
Where only lower-shear mixing equipment is available,
stir the BENTONE GEL alone, in a small mixing vessel,
if necessary, and then slowly add the most compatible
component by portions, always ensuring the mixture is
homogeneous at each stage.
11
THIXCIN R Rheological Additive

For the highest degree of thixotropy in aliphatic liquids,
THIXCIN R additive is the product to use. In addition to
its effective rheological properties, it gives water
repellency, stabilises emulsions and acts as a stiffening
agent in lipsticks and ointments. It can also be used as
a dry binder in pressed powder systems.
(Where high-temperature resistance is needed,
BENTONE or BENTONE GEL additives are
recommended).
THIXCIN R is a castor oil derivative. It requires
temperature-controlled activation within the range
55-60C (130-140F) and high-shear mixing to develop
its full structure.
THIXCIN R is in compliance with ECOCERT; The ecological and organic cosmetics standards.
INCORPORATION THIXCIN R additive

Wetting
High-shear mixing
Add THIXCIN R to oil
Disperse to deagglomerate
Heat
Temperature range 55-60C (130-140F)
Shear
Shear for 20 minutes within this temperature range
to activate
Cool
Maintain shear to below 35C (95F) when cooling
p ure in cos m etic s

12
Product Application
and Selection
Choosing the right
rheological additive
Cosmetic products range from pressed

dry powders to suspensions in liquids;
from single-phase solid or liquid
formulations to emulsions. The choice
of rheological additive and level of use
depends on the system and the desired
performance criteria (Table pages 20/21).
The properties imparted by the rheological
additive benefit different cosmetics in different
ways. The advantages of using ELEMENTIS
Specialties rheological additives are
not always only the obvious ones, for instance:
Stick products (lipstick and antiperspirant)

maintain homogeneity in molten and setting stages
gain improved pay-out
increase high-temperature integrity
eliminate oil migration
reduce creasing around lips and eyes
Mascara
improve film-build
increase water-resistance
eliminate oil migration
Emulsions
elevate drop-point temperature
of water-in-oil creams
eliminate syneresis
improve emulsion stability
enable cold-process emulsification
create novel viscosity effects
UV Sunscreen
eliminate ultrafine Ti02 skin-whitening problems
enhance sun protection factor (SPF)
optimise use of sunscreen actives
reduce separation and settlement
Antiperspirant Aerosols
uniform distribution of active ingredients
soft and dry skin feel
significant less whitening
reduced separation and settlement
13
Incorporation & Equipment Guideline
Shear Development
Generic Type
Low
Paddle
Low
Propeller
Medium
Planetary
Med-high
Rotor/stator
Med-high
Impeller
Very high
Homogeniser
BENTONE MA, BENTONE EW and BENTONE LT additives powders needing high-energy mixing
Conditions
Suitable only for

BENTONE EW additive
Use highest speeds
(> 3000 rpm).
Suitable for BENTONE MA, EW, LT additive

Use highest speeds and carefully
observe optimum mixer/vessel
configuration.
Order of addition
Clean water and rheological additive only.

Avoid addition of surfactants or electrolytes until dispersion completed.
Special factors
BENTONE EW < 5
pH of water neutral.
Sift clay in gradually. Add
defoamers, if needed, only
after dispersion completed.
BENTONE MA
BENTONE EW
BENTONE LT
pH of water neutral.
Sift clay in gradually.
Suitable for
BENTONE
MA, EW, LT
additives.
<10%
< 5%
< 4%
BENTONE 27 V and BENTONE 38 V additives powders needing high-energy mixing

Conditions
Unsuitable
insufficient shear.
Suitable for BENTONE 27 V

and 38 V additives.
configuration.
Order of addition
N/A
Oil or solvent alone.

Add organoclay and disperse.
Add polar activator and continue dispersing.
Special factors
N/A
Ensure full wetting achieved before activation.

Use optimum level of polar activator.
Avoid the presence of surfactants until after activation.
Recommended
for
BENTONE 27 V
and 38 V
additives.
BENTONE GEL rheological additives optimally dispersed and activated gels
14
18
Conditions
Use maximum speed

and dilute gel stepwise
under shear.
Min. 10 mins @ > 1500 rpm.

configuration.
Add gel to
vessel, apply
shear prior to
adding other
ingredients
by increments.
Order of addition
Gel first, then oil or solvent

in ratio 60:40 gel to oil.
Mix and add other
components in steps.
Add gel to portion of oil/solvent

under shear. Maintain shear
until homogeneous.
Add oil to
gel stepwise.
Special factors
Ensure mixture is
homogeneous at each
dilution stage until flowable
consistency achieved.
Ensure mixture is homogeneous at each dilution stage.

Particulate materials, such as antiperspirant salts
will assist in the dispersion in low-viscosity media.
INCI References
BENTONE MA
Hectorite
BENTONE EW
Hectorite
BENTONE LT
Powders
BENTONE 27 V
BENTONE 38 V
THIXCIN R
MASTERGELS
Solvents/Oils
BENTONE GEL CAO V
BENTONE GEL SS71 V
BENTONE GEL DOA V
BENTONE GEL EUG V
BENTONE GEL GTCC V
BENTONE GEL HSO V
BENTONE GEL IHD V
BENTONE GEL IPM V
BENTONE GEL ISD V
BENTONE GEL LOI V
BENTONE GEL MIO V
BENTONE GEL OMS V
BENTONE GEL OP V
BENTONE GEL PTIS V
BENTONE GEL PTM V
BENTONE GEL TN V
BENTONE GEL YVS V

Trihydroxystearin

Volatile Silicone
BENTONE GEL VS-5V
in Cosmetics


EUROPE

Consumer Products
Pegasuspark
Tel: +32 2 790 76 00
Fax: +32 2 790 76 60
Technical Centre
ELEMENTIS GmbH
50933 Cologne
Germany
Tel: +49 (0)221 485 2900
Fax: +49 (0)221 485 2910
U.S.


NJ 08520 - USA
Tel: +1 609 443 2500 Fax: +1 609 443 2422
Visit our website:
Highly recommended
Recommended
Applications
Antiperspirant Aerosol

Roll-on
Stick
Cream
Deodorant
Roll-on
Stick
Eye Cosmetics Shadow
Solvent-borne
Emulsion
Pencil
Mascara

Lip Products
Lipstick
Gloss
Todays successful cosmetics products

need the right rheological properties.
And the correct choice of rheological additive
enhances the product in production,
Roll-on
Pot
Chapstick
Make-up
Blushers & Foundations
Pressed Powders
Skin Care
Creams-O/W
Creams-W/O
ELEMENTIS Specialties rheological additives
Creams-cold process
for aqueous and non-aqueous formulations
Lotions
Ointments
Hand cleansers
Sun Care
Creams-O/W
Creams-W/O
Lotions
Oils
Covert UV protection
Sunblock sticks
After-sun
Hair Care
Creams & Dressings
Shampoos
Conditioners
Personal care, skin care, sun care
pu re i n co s m e t ics
Emulsion
storage stability and application.
are valuable and proven tools for you to use.
Personal Care
Skin Care
Sun Care
Decorative Cosmetics
Solvent-borne
and decorative cosmetics;

single-phase, suspension or emulsion;
all can benefit from
rheological additives.
Nail Polish
Sample formulation guides are available upon request
Properties imparted by
Applications ELEMENTIS Specialties
products
Aqueous-phase
Thickeners
Non-aqueous-phase
Thickeners
BENTONE GEL VS/IPM V
BENTONE GEL VS-5PC V
BENTONE GEL VS-5 V
BENTONE GEL TN V
BENTONE GEL PTM V
BENTONE GEL PTIS V
BENTONE GEL OP V
BENTONE GEL OMS V
BENTONE GEL MIO V
BENTONE GEL LOI V
BENTONE GEL ISD V
BENTONE GEL IPM V
BENTONE GEL IHD V
BENTONE GEL HSO V
BENTONE GEL GTCC V
BENTONE GEL EUG V
BENTONE GEL DOA V
BENTONE GEL CAO V
BENTONE GEL SS71 V
THIXCIN R
BENTONE 38 V
BENTONE 27 V
BENTONE LT
BENTONE EW
BENTONE MA
UV actives enhancement
Skin feel improvement
Thermostable rheology
Thickening/Thixotropy
Suspension
Products
for Cosmetics
Stability
ELEMENTIS
Specialties
INCI References
BENTONE MA
Hectorite
BENTONE EW
Hectorite
BENTONE LT
Powders
BENTONE 27 V
BENTONE 38 V
THIXCIN R
MASTERGELS
Solvents/Oils
BENTONE GEL CAO V
BENTONE GEL SS71 V
BENTONE GEL DOA V
BENTONE GEL EUG V
BENTONE GEL GTCC V
BENTONE GEL HSO V
BENTONE GEL IHD V
BENTONE GEL IPM V
BENTONE GEL ISD V
BENTONE GEL LOI V
BENTONE GEL MIO V
BENTONE GEL OMS V
BENTONE GEL OP V
BENTONE GEL PTIS V
BENTONE GEL PTM V
BENTONE GEL TN V
BENTONE GEL YVS V

Trihydroxystearin

Volatile Silicone
BENTONE GEL VS-5V
in Cosmetics


EUROPE

Consumer Products
Pegasuspark
Tel: +32 2 790 76 00
Fax: +32 2 790 76 60
Technical Centre
ELEMENTIS GmbH
50933 Cologne
Germany
Tel: +49 (0)221 485 2900
Fax: +49 (0)221 485 2910
U.S.


NJ 08520 - USA
Tel: +1 609 443 2500 Fax: +1 609 443 2422
Visit our website:

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INCI References

Ricinus Communis, Stearalkonium Hectorite, Propylene Carbonate

The information in this publication is, to the best of our knowledge,

P.O. Box 700 - Hightstown

Visit our website:

Eye Cosmetics Shadow

Todays successful cosmetics products

Blushers & Foundations

ELEMENTIS Specialties rheological additives

for aqueous and non-aqueous formulations

Creams & Dressings

Personal care, skin care, sun care

storage stability and application.

are valuable and proven tools for you to use.

and decorative cosmetics;

Sample formulation guides are available upon request

BENTONE GEL VS/IPM V

BENTONE GEL VS-5PC V

BENTONE GEL VS-5 V

BENTONE GEL PTM V

BENTONE GEL PTIS V

BENTONE GEL OMS V

BENTONE GEL MIO V

BENTONE GEL LOI V

BENTONE GEL ISD V

BENTONE GEL IPM V

BENTONE GEL IHD V

BENTONE GEL HSO V

BENTONE GEL GTCC V

BENTONE GEL EUG V

BENTONE GEL DOA V

BENTONE GEL CAO V

BENTONE GEL SS71 V

Skin feel improvement

Cosmetics and Rheology

ELEMENTIS Specialties Rheological Additives

Hectorite - The Benefits

BENTONE Hydrophilic Clays

BENTONE Organophilic Clays

THIXCIN R Rheological Additive

Product Application and Selection

Incorporation & Equipment Guideline

Cosmetics and Rheology

Strong partners to create the best possible products

Rheology is the science of flow. Every time a lotion is

Shear stress is the force per unit area applied and

The way the viscosity changes at varying shear rates

The rate of recovery of a system when stress is

Flow may require a specific stress to be initiated. This

Viscosity can be temperature dependent.

ELEMENTIS Specialties rheological additives can be

lower iron content

Due to its small size, platelet shape and large surface

BENTONE Hydrophilic Clays

Hectorite is a very effective thickener of water. Because

INCORPORATION Hydrophilic Clays

BENTONE Organophilic Clays

However, cationic surfactants interact strongly and

thermostable viscosity control

BENTONE additives need to be efficiently dispersed

can be added at any appropriate and

Multi-Phase Systems (eg. emulsions)

THIXCIN R Rheological Additive