For immediate release

August 2013

Dulux ditches the rulebook to paint a bright and bold new year
Gone are the days of beige and white walls with 2014
forecast to pay homage to colour, according to the latest
colour trends from Dulux. After studying trends around the
world, the company has declared next year will be all about
colour.

We also source information from key overseas forecasting

agencies, who analyse many aspects of design and global
influences, she says. Key factors include fashion, media,
world events, technology and science, social fundamentals,
financial economics and politics.

We are definitely seeing more vibrant and saturated colours

coming through into 2014 and beyond, says Dulux colour
expert Andrea Lucena-Orr.

While no single colour will dominate, many examples of

designers using copper, were discovered. Colours such
as, Dulux Sun Sensation and other metallics such as
gold and brass. An overarching theme was about colour
combinations. Also popular is a chameleon colour, an
unusual mix of orange, pink and red, similar to Dulux Galah.

Dulux experts attended the iSalone trade fair in Milan,

studying product and design innovation, colour and finishes,
and emerging global designers, to identify the trends.

The Dulux 2014 Colour Forecast Future Tribes has released

four palette trends: the Digital Nomads; Retro Visionaries;
Precious Elementals and Romantic Spirits.
To showcase the four key trends Dulux has collaborated
with artists and furniture designers to bring the palettes to
life under the creative direction of stylists Bree Leech and
Heather Nette King.
The inspiration behind Retro Visionaries was bright vivid
colour with some softer pastel versions of the primary
colours, says artist Rowena Martinich. The style is very
energetic and looks at the future, but at the same time is
reminiscent of the digital culture of the 1970s, 80s and 90s.
Artist Geoffrey Carran says the Romantic Spirits palette
draws on expressive, decorative periods such as Deco,
Baroque and the 16th and 17th centuries. The contrast
between dark backgrounds and illuminated subjects and the
palettes of master painters influence the colours.

Styled by Rowena Martinich for Dulux

The Retro Visionaries

Styled by Geoffrey Carran for Dulux

The Romantic Spirits

Romantic Spirits can be broken down into a few key

elements and colours; dark and light, reds and blues,
reflective and deep. This makes it a perfect palette to create
either a dramatic living space or light and lofty, he says.
The Romantic Spirits trend can also be expressed through
the use of accessories such as gold frames, artwork, vases,
and antique furniture, leaning towards the ornate and
opulent.
The director and head designer of Zuster, Wilhelmina
McCarroll, styled the Precious Elementals and Digital
Nomads palettes and says now is the time for home
decorators to stretch their boundaries.

Ms Lucena-Orr says the bold new trends mean homeowners

can use colour with confidence. Anything goes! Be as
individual as you want to be when considering colours and
combinations of colour, design, finish and textures.
Boundaries are limitless today with colour, she says.
We have so many choices and without the hindrance of
traditional rules, creativity is shining through and were
seeing some truly inspirational interiors.
In the end, its all about personal taste.

If you are thinking about using colour in an existing space,

be mindful of other colours already in the space, but dont let
it limit your choice. Dont be bogged down with conventional
views of what colours should or shouldnt be schemed
together. Explore your insights and play with combinations of
colour families, shades, tones, textures and finishes. Delight
your senses with colour experiments. Use our inspirational
images as a guide in your own inventive project.

- ENDS For more information, images or interviews, contact:

Alex Brudenell, Communicado
T: 03 9522 9909
M: 0402 442 721
E: alex.brudenell@communicado.com.au
Cristina Rudnicki, Communicado
T: 03 9522 9907
M: 0422 725 100
E: cristina.rudnicki@communicado.com.au

Styled by Wilhelmina McCarroll for Dulux

The Precious Elementals

Consumers can be adventurous with colour by painting

architraves and skirtings in different colours and adding
some of this seasons gorgeous warmer metallics, such as
copper and gold in a small way, she says.
The Precious Elementals palette is influenced by the earth,
minerals, natural stones, and geographical formations,
while Digital Nomads draws on the global fusion of tribal
aesthetics resulting in an eclectic and exotic mix borrowed
from many cultures.
I dont think colour will ever go out of fashion, Ms McCarroll
says. We are seeing many colours being mixed and clashed
with fantastic results. There are no rules!

Styled by Bree Leech and Heather Nette King for Dulux

The Digital Nomads

Backgrounder

August 2013

Community, sustainability and a global cultural fusion, which draw on the past in a technology-driven present, combine to inspire the 2014 Dulux Colour Forecast. These are the Future Tribes.

The Digital Nomads draw on the global fusion of tribal aesthetics resulting in an eclectic mix borrowed from many nations. Inspired by cultures such as, Morocco and
India, which thrive on colour and energy, pattern and vibrancy, the Digital Nomads allow you to travel the world without leaving the home. It draws from differing cultures
and the result is conventionally, clashing colours. Explore this extravagant and exotic collection in colours such as, Smoked Amethyst, Hot Chillie and Saturn Spirit.

CURD

DESIGN SUEDE
SUEDE SAND

CROP CIRCLE

MID TAN

LIMONE

GOLDIE

COPPERSMITH

TANGERINE BLISS

HOT CHILLIE

BURNING BRIER

RED CLOWN

TANGO

SMOKED
AMETHYST

REGALIA

DESIGN
METALLIC
SATURN SPIRIT

WATERWORLD

A quirky and energetic palette that looks to the future while drawing on the past, the Retro Visionaries combine bright, vivid colours with softer, pastel versions of primary colours.
The palette is shaped by the 1950s and heavily influenced by birth of digital culture in the 70s, 80s and 90s. Inspirations include the design movements of the 1980s, block shapes,
curved forms, graffiti and digital art and white spaces laden with colour. The future looks bright with the retro vibe of this palette in colours such as, Citrus Hit, Techno Green and Stella.

VIVID WHITE

BLUE LIMEWASH

BOYZONE

INTERNATIONAL

MONDRIAN
BLUE

DESIGN METALLIC
COOL COMET

COLONY

TECHNO GREEN

PITAPAT

TANSY

STELLA

CITRUS HIT

OONADATTA
TRACK

EXTREME
RED

GALAH

LICKEDY LICK

FRENCH BLUE
GLOSS POWDERALPHATEC

With its focus on the impact that civilisation has on our earth, the Precious Elementals are inspired by minerals, natural stones and geographical formations, such as seascapes and
mountains. Mineral and metal colours such as copper, silver and bronze modernised pastels and soft greys are prominent. The palette borrows from crystals and ice formations, gems,
stones and the natural patina of rust, concrete and petrified wood. Reconnect with our natural world in colours, such as, Antarctica Lake, Pipe Clay and Gardenia Frost Design Pearl.

WHISPER WHITE

GARDENIA FROST
DESIGN PEARL

ISSEY-SAN ANTARCTICA LAKE

PIPE CLAY

OHAI HALF

HAMMOCK

DESIGN RUST

WHITE ATTIC
ICED WHITE
FEAST WATSON
INTERGRAIN
PEPPERCORN
CRACKLE
NATURALSTAIN
RENT
LACQUER

LYTTLETON

DESIGN METALLIC
SILVER SPOON
TEMPERERED
DESIGN METALLIC
BRONZE

SUN SENSATION
DESIGN METALLIC

COPPER
PEARL
SATIN
POWDER
ALPHATEC

MALAY GREY

DOMINO

The Romantic Spirits reminisce a time back to the expressive and decorative periods of Deco, Baroque and the 16th and 17th centuries. The palettes of master painters and dim light
of the past influence its colours and mood: dark and dreamy, reflective and deep. This ornate and opulent palette seeks ways to incorporate romance, nostalgia and new antiquities
into a contemporary world dominated by technology. Experience patinas of the past brought into the present in colours such as Luck, Stellar Glow and Vintage Green.

FROCK

OPITO
BAY

COSMIC
AURA

STELLAR GLOW
DESIGN METALLIC

TANGIER

RUSTED CRIMSON

MOROCCAN
LEATHER

VELVET CAPE

For more information, samples, images or interviews, contact:

Alex Brudenell, Communicado
Cristina Rudnicki, Communicado
T: 03 9522 9909 M: 0402 442 721
T: 03 9522 9907 M: 0422 725 100
E: alex.brudenell@communicado.com.au E: cristina.rudnicki@communicado.com.au

HAZY DAZE
HALF

SPEARMINT ICE

ANCHOR MAN

MUNDI

VINTAGE
GREEN

LUCK

DESIGN METALLIC
GABYS GOLD

BLACK JAPAN

FEAST WATSON
PROOFTINT

BURNISHED
COPPER
POWDER

ELECTRO

For immediate release

August 2013

Creative Direction Q & A: Heather Nette King & Bree Leech

How did you come to choosing these stylists? Why these
particular ones?
B: It was important for us to work with creatives that were
as excited about the project as we were. I personally had
been drawn to Rowena & Geoffreys work because of the
use of colour in each piece and the emotion it sparked; and
Wilhelmina is an inspiring furniture designer whose classic
with modern twists design style has universal appeal.
H: With forecasting, I think its really important to achieve
a mix of imagination and practicality. Wilhelmina designs
beautiful, creative furniture and rooms, whilst dealing daily
with the realities of clients, budgets and deadlines. Geoffrey
and Rowena have incredible and very distinct styles of
painting, but are also commercially successful artists.

What was the key brief?

B: To represent the trends in ways that inspire the use of
those colours in other peoples homes; or in the case of
design professionals, their projects. Each image needs to not
only use colours from the trend but also try and capture its
essence and how it translates into an interior space.

B: 2014 will be about colour combinations rather than a

single colour. Growing colour confidence has seen us throw
out the rule books and use instinct and exploration to create
exciting and inspiring colour schemes for interiors.

H: I think its always tricky to distil and encapsulate very

diverse and detailed trends, so by illustrating them through
beautiful imagery and inspirational paint applications was to
me the key brief.

H: It will be all about previously unseen colour combinations.

My absolute favourite combination from the 2014 trend
forecast comes from within the Digital Nomads trend (Curd,
Mid Tan and Tango).

This years forecast colours are very bold. How realistic is

it that home owners are going to use these colours in the
home?

Describe some of the key colours and elements of the trends?

B: There is a good balance of muted and bold colour in the

trends for 2014. The stylists have demonstrated the use of
dramatic colour well and how it can be used to define the
look of an interior space. As for use in the home, there will be
people that fall in love with a particular trend or colour and
embrace it wholeheartedly and others that are inspired but
choose to add it in much more controlled ways, for instance
to update their timber dining chairs or a bedside table.
H: The great thing about forecasting colour trends is that
people can pick and choose the strength with which they
would like to adopt the new ideas.
Also it encourages people to think outside the box you may
inject more impact by painting a few geometric shapes onto
a wall than by painting that whole wall. It doesnt have to be
elaborate and time-consuming, you just need to be brave.

Heather Nette King & Bree Leech

What do you think is going to the most influential colour

in 2014/15?

B: Mood is the key element to all the Future Tribes trends.

In The Romantic Spirits the dark inky hues and rich rusts
or wines create a distinct sultry mood and the light pastel
colours create a light-hearted romantic mood. Being inspired
by earths elements, The Precious Elementals naturally
create a more relaxed feel but with an edge of sophistication
through the addition of rich metallics. The block colour effect
of The Retro Visionaries can create a more quirky yet modern
vibe; and The Digital Nomad demonstrates that bold colour
can be used against softer tones to create an eclectic feel
with a fun global influence.
What is the predominant colour used in your home?
B: Im surrounded by colour all day in my work it makes it
difficult for me to settle on one colour scheme for my home
as I often have colour crushes that change daily! Right now
though, my yellow crush is continuing and not looking likely
to fade anytime soon.
H: I have loads of colour within my home and I change it
regularly. Paint is the quickest and least expensive home
dcor tool and I love to mix things up and change them
seasonally. No wall, floor or even furniture is safe from being
painted here.

For immediate release

August 2013

Stylist Q & A: Rowena Martinich (Artist) & Geoffrey Carran (Artist)

Other than colour, what ways can consumers express the
trend in an interior?
R: Modern pieces of furniture are inspired by the same trend.
Curved couches, geometric tables, shaped lights. Bold clean
lines with accessories to inject shape and form.
G: The Romantic Spirits trend can also be expressed through
the use of accessories such as gold frames, artwork, vases,
and antique furniture as it leans towards the ornate and
opulent.
The forecast features emerging colours, many that havent
been seen for years was this surprising and did you find
it a challenge to embrace them?
R: It wasnt surprising seeing these bright colours re-emerge
within interiors, especially looking at recent clothing fashions.
From my experience people actually really love colour, they just
need to be shown how to use it.
G: It was definitely a surprise, a pleasant one to see the
reintroduction of the deep reds like Moroccan Leather or even
that salon style Vintage Green. It brought me back to being
a student, where one year I painted my room a very similar
colour.
Do you think colour trends are cyclical? What influences
this?
G: Colour trends are definitely cyclical, especially the accent or
feature colours. Just like fashion, people respond to change
and painting your space is the easiest way to achieve this.
This is influenced by the desire to reengage with or change the
identity of your space

What advice can you give people looking to experiment

with colour and replicate/ incorporate the colours from the
trends?
R: Select a few key colours to work with rather than trying to
work with too many colours. All of the palette colours work well
with white, so look at colour blocking as an option rather than
covering the whole space with colour.
G: Be bold, try it out. Its only paint and you may be pleasantly
surprised by the results
How can consumers be creative using forecast colours
outside of painting walls?
R: Consumers can be creative using the forecast colours in
many ways outside of painting walls. They can paint items
of furniture, dipping the legs of tables or chairs, or painting
a table, or cupboard surface. If they dont feel they can paint
the bedroom, they could paint the bed head; they can buy an
artwork that is colourful which can activate a space, or they
could select a couple of key colours and paint plant pots.

What are your go to online resources for inspiration?

G & R: Online we tend to check out interior design and
architecture projects from around the world.
What are your favourite colour schemes to partner
together?
G & R: Aqua and orange; French navy and white; fluoro pink
and anything, grey tones and khaki.
What colours do you have within your home?
G & R: We have a lot of natural timber, and large art works so
the walls tend to be painted natural whites and dark blues such
as Mundi.

G: Explore texture and surface application. Theres more to

painting than simply rolling it on. The romantic Spirits Colour
Trend can be replicated through selection of furniture, rugs and
fabrics.
What influences your use of colour?
R: I am greatly influenced by what is around me. I live down
the coast and love the turquoises of the ocean, the bright
fashion colours of surf culture and the ever changing pinks and
oranges of seaside sunsets.
G: I pick up on colour combinations everywhere I go. One of
my main influences is the constantly shifting colours in the
morning and evening sky
Rowena Martinich & Geoffrey Carran
Stylists for The Romatic Spirits and The Retro Visionaries palettes

For immediate release

August 2013

Stylist Q & A: Wilhelmina McCarroll (Head Designer/Director of Zuster)

How can consumers be really adventurous with the use
of colour?
Consumers can be adventurous with colour by painting
architraves and skirtings in different colours and adding some
of these seasons gorgeous warmer metallics like copper and
gold in a small way. I also like adding one dark feature wall in
a room to ground and balance the whole interior.
What home in the room do you think is ideal for injecting
colour?
Kitchens and wall units can be great for injecting colour
through drawer and door fronts. Choose an interesting
palette and put different colour panels together.

What colour inspires you?

I live on a property in the Yarra Valley and I love natural tones.
I am inspired by the light and dark shades of the changing
weather patterns and the shadows it casts on the landscape.
I am also inspired by media fashion and what people are
wearing on the street. I also love the idea of muted tones
with bright colours. I also use tone on tone consistently in my
designs and styling.
In your opinion, will colour ever go out of fashion?
I do not think colour will ever go out of fashion. We are
currently seeing many colours being mixed and clashed
with fantastic results! There are no rules anymore as to what
colours should go together, if it works it works!
What are your go to on-line resources for inspiration?
My favourite on-line resources for inspiration are architectural
and fashion blogs like dezeen.com, thecoolhunter.com,
yatzer.com, layer.com. I also use Pinterest.
What are your favourite colour schemes to partner
together?
Greens, greys, blonde timbers with a touch of warm copper
metallic.
What colours do you have within your home?
My house is a black box with a white interior. Black and white
are always classic together.
What is your single favourite colour?
Green.

Wilhelmina McCarroll
Stylist for The Precious Elements and The Digital Nomads palettes

How has online or digital influenced/affected design

trends and colours?
We live in a world where colour trends are available
immediately due to online or digital influences! We are now
more exposed to so many more cultural and fashion trends.
How do we borrow colour from cultures?
Weve seen many fashion and interior trends based on
cultures such as the vibrant colours of India, Mexico and
Peru. By using these cultures as inspiration we can develop a
really authentic colour palette to work from.
How can you use colour effectively alongside natural
materials?
Woodgrain is the perfect balance against vibrant colours.
Colour can look great with wood grain and natural materials,
providing it is the right tone.
For more information, images or interviews, contact:
Alex Brudenell, Communicado
T: 03 9522 9909
M: 0402 442 721
E: alex.brudenell@communicado.com.au
Cristina Rudnicki, Communicado
T: 03 9522 9907
M: 0422 725 100
E: cristina.rudnicki@communicado.com.au