Escolar Documentos
Profissional Documentos
Cultura Documentos
Marks - 50
14 marks
12 marks
12 marks
12 marks
12 marks
12 marks
Marks - 50
Instructions: All Questions are compulsory with internal choices as given below.
Q.1. Objective type questions
(explain the meaning of any 4 terms/concepts out of 7)
(8)
(8 marks each)
(16)
(8 marks each)
(16)
(10)
Marks - 50
(14 marks)
(12 marks each)
PORTION :
1 Meaning, development and evolution of human rights. Important
Landmarks : the American Declaration of Independent and the Bill of Rights.
The French Declaration of the Rights of Man, the Universal Declaration of
Human Rights.
2 Human Rights and its Constituents: Political, Civil Economic and Social
Rights.
3 Human Rights Practice in the International Context. The International
Covenant on Civil and Political Rights, Convention on the Elimination of All
forms of Discrimination Against women. (United Nations Declaration on
Children Right to Development)-CRC.
4 Enforceability of Human Rights. International Court of Justice. United
Nations High Commission on Human Rights.
5 Rights and Duties in the Social and Political context with special reference to
Fundamental Duties incorporated in the Indian Constitution.
****************
Marks - 50
OR
(13)
Short Notes (ANY TWO)
(10)
(3)
(12)
OR
(12)
(10)
(2)
OR
(13)
(10)
(3)
Marks - 50
Marks - 50
(4x2=8)
(2x8=16)
(2x8=16)
(2x5=10)
(8)
(16)
(16)
(10)
PORTION
New Revised Syllabus :
1 Introduction to Advertising :
a Introduction to Integrated Marketing Communication Publicity Public
relation Salesmanship sponsorship Advertising sales promoti0n
Advertising and features , Active participants, Role of advertising
Advertising and Brand building.
b Classification of Advertising On the basis of area Audiene, Advertiser,
Media, Objectives, Social Advertising, political Advertising, Advocacy
Advertising, Retail Advertising, Financial Advertising, Corporate image
Advertising, primary & selective Advertising.
c Media in Advertising :
Comparative analysis of media option for advertising.
Emerging media options
Media Planning
Concept s Media buying, Media selling, Media mix, Clutter, zipping &
zapping, Media research organization, TRP.
2 Economic and social aspect of Advertising :
i)Economic aspect of advertising.
ii)Social aspect of advertising.
iii)Regulatory and control on Advertising in India.
3 Advertising Agency :
a)Advertising agency : Definition, types of services offered, types of
advertising agencies, Agency selection criteria, ways of getting client with
special reference to creative pitch, agency accreditation, client turnover,
current advertising agencys scenario.
b)Career option available in advertising field.
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H.R. COLLEGE OF COMMERCE & ECONOMICS
S.Y.B. COM.
TRAVEL & TOURISM - APPLIED COMPONENT
FORMAT & PORTION FOR FIRST SEMESTER EXAMINATION, 2011-12
FORMAT :
Time : 2 hours
Marks - 50
Instructions :
1) Question No.1 is compulsory.
2) Attempt ANY THREE from Q.No.2 to Q.No.6.
3) Figures to the right indicate full marks.
Q.No.1.
a)Fill in the blanks
(6 marks)
b)Answer briefly ANY FOUR. (8 marks)
14 marks
36 marks
PORTION :
1 Tourism meaning and scope.
2 Framework of Tourism Natural, Socio-economic and Political factors
affecting Tourism, National and International factors, Impact of tourism
industry on the Indian Economy and environment.
3 Tourism Resources in India.
4 Types of Tours.
5 Organisation of Tourism
6 Planning for Tourism
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2 hours
Marks 50
(14)
THEORY :
1 Introduction
2 Computer system organization
3 Peripherals
4 Operating Systems
5 Disk Organization
6 DOS Command
BASIC :
1 Introduction to BASIC Programming and Simple Programs
2 Elements of Basic
3 Rules for basic Statement and Remarks
4 Input and Output Statement
PART A Practical Program :
1 Average calculation of the five given numbers.
2 Temperature Conversion from Celsius to Fahrenheit
3 Printing the first fifty natural number, their square, cube, square root, and
cube roots.
4 Area calculation for Triangle.
5 Sum of natural Number.
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Marks - 40