GODREJ-PRODUCT LINE

INDEX
SERIAL NO.

TOPIC

PAGE NO.

1.
2.
3.
4.
5.
6.
7.
8.

INTRODUCTION
HISTORY
COMPANYS PROFILE
MISSION AND VISION
MOTTO AND VALUE
LOGOS OF GODREJ
TIME LINE
ACHIEVEMENTS AND AWARDS

1
2
4
6
7
8
9
11

9.

BRANCHES & BRAND AMBASSADOR

13

10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.

GODREJ GROUPS OF COMPANIES

GODREJ PRODUCTS
STRATEGY OF GODREJ
4 PS AND 4 AS OF MARKTING MIX
GODREJ VS SAMSUNG
SWOT ANALYSIS
FINANCIAL RATIO ANALYSIS
PRODUCT DESIGN (CASE STUDY)
QUALITY CONTROL PROCESS
HUMAN RESOURCE
SURVEY
RECOMMENDATION
CONCLUSION
ANNEXURE

14
17
25
29
37
46
48
49
61
64
66
76
77
78

24.

BIBILIOGRAPHY

79

INTRODUCTION

Godrej Group is an Indian conglomerate headquartered in Mumbai, India. It was

founded by Ardeshir Godrej and Pirojsha Godrej in 1 897, Lalbaug, Mumbai. With 7 major
companies with interests in real estate, FMCG, industrial engineering, appliances, furniture,
security and agri care to name a few its turnover crosses 2.6 billion dollars.

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The Godrej Group is one of the respected business houses of India. The group has diverse
business interests ranging from engineering to personal care products. Companies operating
under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters
and word processors, from refrigerators and furniture to machine tools and process equipment,
from engineering workstations to cosmetics and detergents, from edible oils and chemicals to
agro products. Godrej Group is also well-known for its philosophy and initiation of labour
reforms.

The Godrej Name

The Godrej Name displaced well established foreign brands from the Indian market. The name
'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance,
trust-worthiness, assertiveness and progressiveness for a new generation of Indians.

HISTORY OF GODREJ PARIVAR

The Company celebrated its centenary in 1997. In 1897 a young man

named Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to make safes
and security equipment of the highest order, and then stunned the world by creating toilet soap
from vegetable oil.

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Ardeshir Godrej

Pirojsha Godrej

His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming
a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial
garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai.
Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring
ideals in a changing world.

The Beginning (1897)

The beginning of the Godrej Group can be traced to India's freedom struggle. Its founder,
Ardershir Godrej, a lawyer by profession and a staunch nationalist, believed that India could
attain freedom only by being self-reliant. In doing so, India would overcome economic
degradation.

Incorporation
Established in 1897, the Company was incorporated with limited liability on March 3, 1932,
under the Indian Companies Act, 1913.

On 7th May, 1897 Godrej & Boyce the holding company

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and
Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the
Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though
Boyce was a business partner for a limited period only, his name was retained for legal purposes

Diverse businesses
From humble beginnings to diverse businesses. The Godrej Group is firmly entrenched in
diverse businesses. Security Systems and Safes, Typewriters and Word processors, Rocket

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Launchers, Refrigerators and Furniture, Outsourcing Services, Machine Tools and Process
Equipment, Cosmetics and Detergents, Engineering Workstations, Medical Diagnostics and
Aerospace Equipment, Edible Oils and Chemical, Mosquito Repellents, Car perfumes, Chicken
and Agri-products.

Headquartered in Mumbai
Headquartered in Mumbai, Godrej has got offices across India. It enjoys a global presence as
well. The Group's dynamism has made it one of the most remarkable corporate houses in India.

GODREJ GROUP

TYPE

Private

INDUSTRY

Conglomerate

FOUNDED

7th May,1897[1]

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FOUNDER(S)

Ardeshir Godrej
Pirojsha Godrej

HEADQUARTERS

Mumbai, New delhi, Chennai, kolkatta, India.

AREA SERVED

Worldwide

KEY PEOPLE

Adi Godrej (Chairman)

Chemicals & commodities, Locks, Soaps, mosquito

PRODUCTS

repellent, Furniture, Food & Real Estate, Typewriter,

Appliances.

REVENUE
EMPLOYEES

US$ 2.6 billion (2010)

9,700 (2010)
Godrej & BOYCE, Godrej Infotech Ltd, Godrej

SUBSIDIARIES

Industries Ltd, Godrej Properties, Godrej Consumer

Products, Godrej Agrovet

WEBSITE

www.godrej.com

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MISSION AND VISION

VISION
GODREJ is dedicated to DELIVER SUPERIOR STAKEHOLDER VALUE by providing
solutions to existing and emerging consumer needs in the Household & Personal Care business.
We will achieve this through ENDURING TRUST & RELENTLESS INNOVATION
delivered with PASSION & ENTREPRENEURIAL SPIRIT.

MISSION

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Our Mission is to operate in existing and new businesses, which capitalize on the Godrej
brand and our corporate image of reliability and integrity. Our objective is to delight our
customer both in India and abroad.
We shall achieve this objective through continuous improvement in quality, cost and
customer service. We shall strive for excellence by nurturing, developing and
empowering our employees and suppliers.
We shall encourage an open atmosphere, conducive to learning and team work.

MOTTO AND VALUE

MOTTO
WE CARE THE QUALITY OF YOUR LIFE

VALUE
Commitment to Quality
Customer Orientation
Dedication & Commitment
Discipline
Honesty & Integrity
Learning Organization
Openness & Transparency
Respect/Care & Concern for People
Teamwork
Trust

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LOGO

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TIMELINE
1897 - Godrej is established in 1899
1902 - Godrej makes its first Indian Safe
1918 - Godrej Soaps Limited incorporated
1961- Godrej Started Manufacturing Forklift Trucks in India
1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej

Soaps

1974 - Veg oils division in Wadala, Mumbai acquired

1990 - Godrej Properties Limited, another subsidiary, established
1991 - Foods business started
1991 - Godrej Agrovet Limited incorporated
1994 - Transelektra Domestic Products acquired
1995 - Transelektra forged a strategic alliance with Sara Lee USA
1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej Infotech Ltd.
2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps
Limited. Godrej Soaps renamed Godrej Industries Limited
2003 - Entered the BPO solutions and services space with Godrej Global Solutions Limited

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2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to customers by
providing professional pest management services
2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej
Beverages & Foods Limited
2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of
North America and the company was renamed Godrej Hershey Foods & Beverages Limited
2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
2010 - Godrej launched GoJiyo a free, browser based 3D virtual world
2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the world.

GODREJ PRODUCTS

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ACHIEVEMENTS AND AWARDS

ACHIEVEMENTS

In 1897, Godrej introduced the first lock with lever technology in India.
In 1902, Godrej made the first Indian safe.
In 1920, Godrej made soap using vegetable oil, which was a huge hit with the vegetarian

community in India
In 1955, Godrej produced India's first indigenous typewriter
In 1989, Godrej became the first company to introduce PUF ( Polyurethane Foam)
Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators

AWARDS
GCPL, the Highest Ranked Indian FMCG in Asia's Hot Growth Companies' List by Business
Week

Godrej Consumer Products Ltd. has been ranked 14th in The Best Companies to Work
For study. This study was jointly conducted by Business Today, Mercer and Taylor

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Nelson Sofres (TNS)

Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of India survey
GCPL ranked 15th in Great Places to Work 2006 survey
The Corporate Citizen of the Year Award given by Economic Times.

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Flagship brands Goodknight, Cinthol and Ezee selected Superbrands by the Superbrands

Council
Godrej Sara Lee, the JV between the Godrej Group and Sara lee Corporation, USA is
acknowledged the World's largest mat manufacturers and South Asia's largest

manufacturers of Coils.
Godrej Consumer Products Limited, adjudged as a Business Superbrand by the Super

Brands Council.
The Return on Capital Employed and Return on Net Worth ratios of Godrej Consumer

Products - the highest in corporate India.

Godrej Consumer Products was awarded the "Best Managed Workforce" award given by

Hewitt Associates and CNBC TV18.

Godrej Consumer Products features in the Top 25 list of Great Places to Work (survey
conducted by GrowTalent in association with Business World) for four years in a row.

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BRANCHES (SALES AND SERVICE) AND RETAIL SHOWROOMS

1. MUMBAI, Ahmedabad, Bhopal, Indore, Jabalpur, Pune, Raipur
2. NEW DELHI, Chandigarh, Faridabad, Ghaziabad, Jaipur, Kanpur, Lucknow
3. CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Pondicherry, Trivandrum,
Visakhapatnam
4. KOLKATA, Bhubaneswar, Guwahati, Ranchi, Patna
The Company has a network of 38 Company-owned Showrooms, more than 2,200 Wholesale
Dealers, and more than 18,000 Retail Outlets.
The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri
Lanka) and Riyadh (Saudi Arabia).

BRAND AMBASSADOR OF GODREJ GROUPS:

DHONI new brand ambassador for maha choco candy.
Preity zinta a new brand ambassador for home appliances division.
Sakshi tanwar brand ambassador for godrej products.
Hrithik roshan is also an brand ambassador for health product of godrej.
Mona singh of jassi jaissi koi nahin(a popular serial on the Sony channel) to be the brand
ambassador for Godrej No.1 soaps.
Amrita puri is signed up as the brand ambassador for Godrej No. 1 Soaps.

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GODREJ GROUP OF COMPANIES

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COMPANIES
1. GODREJ AND BOYCE
From locks to appliances. From furniture to conferencing equipment. From security
solutions to material handling. There isn't a category through which godrej & boyce don't enrich
life. They are a part of your life in many ways.

2. GODREJ CONSUMER PRODUCTS

As far as personal, hair, household and fabric care segments are concerned, Godrej is far
the market leaders. And this has been possible only due to their constant endeavor of trying to
provide customers with innovative, value for money solutions for their daily needs.

3. GODREJ INDUSTRIES
Godrej Industries Ltd.is India's leading manufacturer of oleochemicals and makes more
than a hundred chemicals used in over two dozen industries.It has a major presence in food
products such as refined oil and tetrapack fruit beverages.

4. GEOMETRIC SOFTWARE SOLUTIONS

Geometric Software Solutions is a CMMI Level 5 company and the leading PLM
services provider with over 19 years of experience in CAD/CAM/CAE, PDM and MPM.

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5. GODREJ INFOTECH
Godrej infotech is a CMM Level-4 company in the business of developing customized
software solutions and implementing ERP, CRM, SCM software. Navision, Axapta, Baan and
eNccompass - an ERP from Godrej Infotech, are uniquely positioned to address Industry needs.

6. GODREJ AGROVET
Godrej agrovet is one of the largest producers and marketers of animal feeds and
innovative agri -inputs in India. they have achieved this leadership position through their core
values of teamwork and quality along with continuous research and innovative thinking. It is
these values, which has made them one of the best-known agri brands in the country.

7. GODREJ SARA LEE

Godrej Sara Lee is a joint venture company between the Godrej Group, India and Sara
Lee Corporation, USA.they are the world's largest manufacturers of home insecticides. The
company is committed to the research and manufacture of quality household insecticides, and
holds a substantial market share.

8. GODREJ EFACEC
Godrej efacec provides the latest warehousing or automated storage or retrieval system
solutions , to the customers they give the best of both worlds - Technology from Efacec and
quality from Godrej.

9. GODREJ PROPERTIES
Godrej Properties and Investments Limited (G.P.I.L.) belong to the prestigious GODREJ
group of companies. The group entered into this business in the year 1990 with the purpose of
providing meticulously planned townships to discerning customers at affordable prices.

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GODREJ PRODUCT
CONSUMER PRODUCTS
Godrej Consumer Products Ltd.(GCPL) is a major player in the Indian FMCG market with
leadership in personal, hair, household and fabric care segments. The company is among the
largest marketers of toilet soaps in the country and has a leadership position in the hair colour
category in India.
1. Appliances
2. Locks
3. Furniture
4. Security equipment
5. Office automation
6. Conferencing solution

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7. Soaps & personal care

8. Food
9. Aircare
10. Household insecticides
11. Housing
12. Vending machine

INDUSTRIAL PRODUCTS
Godrej offers an entire spectrum of industrial solutions from storage to material handling to
construction to process equipment and many, many more. Whether clients are looking for
standard equipment or custom engineering solutions, the first name is Godrej.

1. Storage solution
2. Automated warehousing
3. Material handling equipment
4. Process equipment
5. Precision components & systems.
6. Machine tool service
7. Electrical & electronic services
8. Tooling

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9. IT solution
10. PLM solution
11. Medical diagnostics
12. Agro product
13. Chemicals
14. Constuction material & services.
The Godrej group can be broadly divided into two major holding companies, working
independently:

1. Godrej Industries Ltd.

2. Godrej & Boyce Mfg. Co. Ltd.
The Major Companies, subsidiaries and affiliates are:

Chemical & Commodities

Godrej Industries

Chemicals

Veg Oils

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Soaps
Cinthol
Godrej no 1
Fair glow
evita
Toiletries
Cinthol talc
Godrej no 1 talc
Fair glow cream
Godrej shaving cream
Cinthol perfumes
Hair care

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Godrej hair color dye

Renew women hair dye
Color soft hair color
FMCG

Godrej Consumer Products

Keyline Brands UK

Rapidol South Africa

Godrej Global Mideast FZE

Godrej SCA Hygiene Limited

Godrej Hershey Foods & Beverages Limited

Nutrine

Godrej Sara Lee

Household care
Godrej dish wash liquid
Godrej glossy

AGRI

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Godrej Agrovet

Animal Feeds

Goldmohur Foods and Feeds

Golden Feed Products

Higashimaru Feed Products

Oil Palm

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Agri Inputs

Godrej Aadhaar

Nature's Basket

Integrated Poultry Business

Plant Biotech

Services

Godrej HiCare (Pest Management Services)

Godrej Global Solutions (ITES)

Godrej Properties

Appliances Product of Godrej and Boyce Mfg Co. Ltd

Refrigerators:

Direct cool

Frost free

Air Conditioners:

Split

Window

Washing Machines:

Fully Automatic

Semi Automatic

Microwave Ovens:

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Steam

Convection

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Grill/combination

Solo

Product & price of godrej interio

Bedroom concept

Royale
Zurina
Fiona
Adriana
EROS
Megnus
Peare
Dark chocalat

Price starts for bedroom concept- 450000 to 1200000 or more then that.

Living room concept

Coffee table
Sofas
Living room
Price starts for living room concept- 280000 to 800000 or more than that.

o Cupboards
Fanfasia
Kreation
Similire miror ZS
Similine with locks & drawer
o Price starts for cupboards 12000 to 32000 for steal
25000 to 100000 for wood

Study room concepts

Computer furiture
Genious study centres
i. ACE
ii. TALENT
Price starts from- 10000 to 70000

Dining room
Dining chair

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Dining sets
Multi purpose chair
Tables
Price starts for dining room concept- 180000 to 300000
For dining sets- 17000 to 200000

Kids room
I-space
Kids furiture
Price starts from- 25000 to 40000

Kitchen
Accessories unit
Kitchen layout
Shade cards

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Price starts from- depends on the sq. feet of the area.

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STRATEGY OF GODREJ
MARKETING & BRANDING STRATEGY

Revitalizes masters brand strategy & identity for greater synergies across business &

brand portfolio.
Creates greater marketing & branding strategy geared to supporting the groups revenue

growth target of 25-30% annually.

Outlines of new portfolio management strategy to maximize the value of the godrej brand
& associated businesses.

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DISTRIBUTION STRATEGY
Godrej Soaps has set up a committee
Experiments are being conducted in the particular districts.
Based on the success of these experiments ,they will role it out withen the next 12
months.
Already setup a system of stockiest & Super stockiest in small town (>10000population)

Super
stockiest

Distributors

Stockiest

Daily Closing Stock

& Receipt information
Order Confirmation

Factories
Broad Vision
Application
Plant
Warehouse

Broad Vision
Database
Carry & Forward
Agent (CFA)

Central
Database
Regional
Warehouse

Shipping and
invoicing
details
Location wise
stock

HO
MIS Reports
(Input for forecasting)
(Stock Report Fact, CFA, Dist.)

DISTRIBUTION & SUPPLY CHAIN

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Retailers

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SALES & DISTRIBUTION NETWORK

GCPL has a widespread distribution network across India. It has a presence in both the urban and
rural markets, enabling it to benefit from the opportunities in both segments. It has a sales team
which comprise of over 250 staff spread across the country. It has a network of 33 C&F agents
and as on February 29, 2008. It had 1,273 distributors, 142 super stockists and 3,175 sub
stockists to support the sales team in India. Its distributors and sub stockists cover around
650,000 retailers in India. GCPL has linked its major distributors in India through a system
called Sampark, a collaborative planning, forecasting and replenishment system with its ERP
system leading to reduced inventory levels, which would translate into better returns for them.

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4 PS AND 4 AS OF MARKETING MIX

4 Ps OF RURAL MARKETING
Every Product and promotion, which is a hit in cities, might not work in rural areas.

Product
Price
Place
Promotion

1. PRODUCT
Wide array of products are manufactured by Godrej Consumers Products. The company is
popularly known for its cosmetics, steel furnitures, office equipments, locks, Soaps, Toiletries,
Hair Care, Household Care, and Fabric Care solutions not only in India, but also in the
countries across the globe. To offer the best to the consumers, GodrejCP employs the Total
Quality Management system. Major GodrejCP products include the following:

In the hair color category, Godrej Consumers Products is considered as the best. It has
variety of products such as, Godrej Liquid & Powder Hair Dyes, Godrej Kesh Kala
Oil, Godrej Renew Coloursoft Liquid Hair Colours, and Nupur based Hair Dyes.

Fairglow, Cinthol, Godrej No. 1 are some of the popular Toilet soaps of Godrej
Consumers Products. FAIRGLOW is the first Fairness soap in India. GCPL is also the
contract manufacturer of toilet soaps of some of the renowned brands in India.

EZEE is the Liquid Detergent brand of Godrej Consumers Products, and it is rated as
the best in this category.

The first P Product consists of

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Product planning and development;

Product mix policies and strategies; and
Branding and packaging strategies.

2. PRICE:
The second P Price consists of

Pricing policies and objectives; and

Methods of setting prices.

The villagers due to their limited resources are very price sensitive by nature.

Some retailers in the interior village charge more than the MRP.

Objective of this business venture of Tata Agrico is to enable its products to reach
the farmers in the rural interiors of the country at the right price.

PRICING STRATEGIES:

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GODREJ-PRODUCT LINE

Large Volume low margin.

Overall Efficiency and passing on benefits to consumers.

Low cost/ value for money product.

Low volume-low price.

The price is of different types, a few best available pricing are:

1. Fair Price: It is the price at which the company sells the product with nominal profit
margin.

2. Consumer Price: The company judges from the customer the price for selling the goods.
3. Market Price: The price of the goods depend upon the demand and supply of the goods
the higher the demand higher the price of the goods . Lower demand, lesser the price of the
goods.

4. Export Price: The Price of an international good is depended on the cost price plus the
foreign exchange or the rupee dollar exchange margin. This can also be termed as cash ,
countertrade, or Barter).

5. Competitor Price: The price of the goods is decided upon the ongoing competition. Either
the price of the product is increased or decreased looking at the competitors price. Usually this
type of pricing is done for commodities.

6. Bid Price: This pricing is done for special goods like internet buying , antiques, exhibition
purchases, the buys are made on a agreed price which is either or earlier bid or a future price.

7. Discounted Price: When the demand is very low ,or for financial schemes , loan
schemes , discounted pricing is availed.

8. Future Price: Decide the price of the goods for a future date.

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Pricing strategy includes not only penetration price, competitive price but also
launch price, price wars, joint product pricing.
3. PLACE
The third P Place consists of

Different types of marketing channels;

Retailing and wholesaling institutions; and
Management of physical distribution systems

The third element of marketing mix is place or physical distribution. Place stands for the
various activities undertaken by the company to make the product accessible and available to
target customers. There are four different level channels of distribution. The first is zero-level
channel which means manufacture directly selling the goods to the consumers. The second is
one-level channel which means supplying the goods to the consumer through the retailer. The
third is two-level channel which means supplying the goods to the consumer through wholesaler
and retailer. The fourth is three-level channel which means supplying goods to the consumers
through wholesaler-jobber-retailer and consumer.
The actual operation of physical distribution system required companys attention and
decision-making in the areas of inventory, location of warehousing, materials handling, order
processing and transportation.
Godrej Aadhar chain seeks to empower the farmer by setting up centers
which provide encompassing solutions to the farmers under one roof.

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Direct contact with the rural consumer.

Multipurpose distribution center.

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4. PROMOTION
The fourth P Promotion consists of

Advertising;
Sales promotion; and
Personal selling.

Promotion aspect always creates a challenge in rural markets because of the fact
that village have thin population density and are widely spread over large remote
areas.

High reach High frequency-jeep based advertisement, wall painting & bus stand &
bus panels.

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Direct to home.

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4 AS OF RURAL MARKETING MIX

Affordability

Availability

Awareness

Acceptability

1. Availability:
LG electronics defines all cities & towns other than seven metros cities
as rural & semi urban market. To tap these unexplored country markets, LG
has set up 45 area offices & 59 rural / remote area offices.
2. Affordability:
Godrej introduced three brands of cinthol, fair glow & godrej in 50-gm packs, priced
at rs 4-5 meant specially for MP, bihar & UP- the so called bimaru states.

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3. Acceptability:
The customers of godrej agrovet product (ruchira, bypro) strated purchasing the
product of handrix co as the pallets smells likes butter of goat which makes them
familiar to the handrix company product.

4. Awareness:
Brand awareness is another challenge. however, the rural consumer has the same
likes as the urban consumer- movies & music & for both the rural & urban consumer, the
family is the key unit of lever relies heavily as its own company organised media. these
are promotional events organised by stockiest.
GCP(godrej consumer products) which is trying to push its soaps brands into interior
areas, uses radio to reach the local people in their language.

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GODREJ VS SAMSUNG

COMPETITIVE ANALYSIS OF GODREJ WITH SAMSUNG

STATEMENT OF OBJECTIVES
To study the preference towards Godrej and Samsung Appliances.
To study the promotional techniques used by Godrej and Samsung.

To know the awareness of advertisement of Godrej and Samsung Appliances.

NEED OF STUDY
Today, for any organization or firm to survive in this competitive world depends on its
ability to be dynamic and be different from the competition to be unique in the industry.
Customer Satisfaction helps every organization to keep the existing customer and to build
new customer.

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The information gathered through this research can be used by the company to improve
its services and became more customers friendly. This can increase the goodwill of the
company and its overall performance.
Thus this study is aimed to provide the management with some knowledge about its
status in market . The research also aims to provide some ideas to improve the companys
present condition.

RESEARCH METHODOLOGY
The research methodology is the specification of method of acquiring the information
needed to structure or solve the problem. It is not considered to be the decision of facts
but also building up the data knowledge and to discover the new fact involved through
the process in the dynamic change in the society.

Talk With Dealers

Ways to determine this include:
Meeting with Dealers

Asking open creative questions about what is required.

Using a 'content mirror' to ensure understanding and show you are listening and
Interested.

Research Design
The conceptual structure within which this research is conducted descriptive in nature as
it brings forward the results concerning the set objectives, though facts, findings and
enquiries; moreover it describes the state of affairs that exists at present.

Comparative Research

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Comparative research, simply put, is the act of comparing two or more things with a
view to discovering something about one or all of the things being compared. This
technique is often utilizes multiple disciplines in one study. When it comes to method, the
majority agreement is that there is no methodology peculiar to comparative research.

Data Collection:

The data, which is collected for the purpose of study, is divided into 2 bases:

Primary Source:
The primary data comprises information survey of Competitive
Analysis of Godrej with Samsung. The data has been collected directly from dealers
with the help of structured questionnaires.

Secondary Source:
The secondary data was collected from library and the company.

Sampling technique
The selection of respondents was done on the basis of random sampling.

Sampling unit
The sampling unit in this report is dealers of Godrej and Samsung appliances.

Sample size
The sampling size of my study is 30 respondents and this sampling size was selected on
the basis of Random sampling.

LIMITATIONS OF THE STUDY:

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GODREJ-PRODUCT LINE

The sample size of Dealers is limited to 30 because of time factor

Many of the respondents were not open with their responses. Majority of the dealer were
too aggressive in nature. Lack of Dealers cooperation was a major constraint.

There may be error due to bias of respondents.

The behavior of the Dealers while approaching them to fill the questionnaire was
unpredictable.The study was time bound.

DATA ANALYSIS AND INTERPRETATION

Graph showing the kind of business dealers are into:

KIND OF BUSINESS

22%
DIRECT DEALERSHIP

CHAIN STORE

6%
72%

Graph showing which all products they deal in:

41

DISTRIBUTOR

GODREJ-PRODUCT LINE

PRODUCT DEALED IN

25%
REFRIGERATOR

AC

26%

MICROWAVE OVEN

24%

WASHING MACHINE

25%

Graph showing which brands they have in their store:

WHICH BRANDS YOU HAVE

19%
28%

GODREJ
SAMSUNG
1FB
LG
OTHERS

15%

32%
6%

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GODREJ-PRODUCT LINE

Graph showing what all company provides for the advertisement of its
appliances:

MAJOR SOURCE OF ADVERTISEMENT

22%

PAMPHLETS
HOARDINGS

36%

DANGLERS
OTHERS

42%

Graph showing the advertisements on television:

43

GODREJ-PRODUCT LINE

SEEN GODREJ ADVERTISEMENT

29%
YES
NO

71%

44

GODREJ-PRODUCT LINE

SEEN SAMSUNG ADVERTISEMENT

10%
YES
NO

90%

Graph showing that whether advertisements are effective:

GODREJ ADVERTISEMENT EFFECTIVE SAMSUNG ADVERTISEMENT EFFECTIVE

10%
32%

YES

YES

NO

NO

68%
90%

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GODREJ-PRODUCT LINE

FINDINGS
Dealers feels quality of GODREJ product is Good, but SAMSUNG has a better
positioning in the minds of Dealers.
If a individual wants to have a Home Appliances then Samsung Priority comes on first
number.
Quality of the service provided sale after service plays an important role in keeping the
existing customers and to bring new customers.
In pricing and reliability of GODREJ S home appliances is rated very well by most.

Quality of the service provided plays an important role in retaining existing customers
and goodwill is created through word of mouth in making new customers.

Dealers said that, People are willing to pay more for new design and latest look.
A number of customers preferred GODREJ Due to the brand name of the company
(GODREJ).
Most of dealers said that, Customers were not happy that while they were purchasing old
look washing machine then others.

Most of the dealers prefer to sale simple home appliances because the most of
consumer want it.

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GODREJ-PRODUCT LINE

SUGGESTION OF DEALERS FOR HOW CAN GODREJ GAINS THEIR

SALES.
Marketing.
Advertisement Both local and on television.
Enhance the quality of product.
Enhance the service level of company.
Make the Relation between dealers and company well and to be enhanced.
Models of product is look like old so it has to be modulating.
Launch the new model.

Offers & Schemes.

SWOT ANALYSIS
STRENGTHS

47

GODREJ-PRODUCT LINE

The Company has wide range of product line.

The management is trained and efficient.
The Company has got wide range of branches within the country.
Robust manufacturing & supply chain management.
Sophisticated IT connectivity with distributors.
Well-developed R&D capabilities
Experience in the line
Long term customer relationship.
The network of the service centres is good in all states.
Huge distribution network.

WEAKNESSES
The Company does not go for advertising, which is one of the biggest disadvantage of
Godrej.
Its emphasis more on the advertising of office automation & prima division.
The company is focusing many security products at a same time.
The effective selling schemes are not available like payment on installments.
Gifts not being so attractive. Most of the dealers prefer other companies appliances.
Weak distribution channel for appliances. Product variety is less.

OPPORTUNITIES
Increase consumer offers.

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GODREJ-PRODUCT LINE

Huge market share.

Rising consumer durables market.
Substantial growth of human appliance industry.

THREATS
Strong competition.
Products are not unique.

Lot of branding done by other competitors.

FINANCIAL ANALYSIS RATIO

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GODREJ-PRODUCT LINE

PRODUCT DESIGN:CASE STUDY

50

GODREJ-PRODUCT LINE

Abstract
This paper presents a case study of an e-learning programme for a course in refrigeration.
Instructional design and visual communication at Learningbyte, in an attempt to break away
from the linear process of handling responsibilities, collaborated to evolve a unified strategy for
product design. This implied that the users experience would be meaningful and contribute to
his performance at work. The efforts of this product design team were aimed at exploring the
possibility of setting standards that might influence the future of e-learning.

1. Introduction
E learning enables, evaluates and empowers. Traditionally, Learningbyte has provided
customised

e-learning

solutions

for

industry

segments

like

airlines,

automobiles,

pharmaceuticals, manufacturing, banking and insurance. Most of the end-users are whitecollared
executives because of the easy access to the Internet and computer literacy. But with the
changing market scenario, today Learningbyte has set itself the challenge of designing and
developing e-learning solutions for the blue collared employees as well.

1.Godrej case study

We present here a case study of a project for Godrej Refrigeration where we tried to practise
product design as we understood, conceived and implemented it. Our aim was simple - connect
the product directly with the user through design. We wanted the product to reflect our empathy
for the learners and their learning needs. This paper is a record of our experiences as a product
design team.

2. The Godrej story

January 2000. Learning byte got the opportunity to make a prototype on the
refrigeration system for Godrej. After a couple of interactions with the Subject
Matter Expert from Godrej, we agreed to focus on a small section of the subject.
Content was than identified, chunked and sequenced. Graphic resources supplied

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GODREJ-PRODUCT LINE

by

the

client

were

used.

1. Feedback and postmortem:

Though the client was satisfied with the prototype, the face-to-face interaction and brainstorming
helped all to understand the relevance that had to be achieved for the final delivery. A
postmortem of the prototype was conducted to discern missing details. We looked afresh at the
objectives of the course. This helped us understand the design parameters that would benefit
communication. We that this would finally enable the learner to apply the learning to his specific
context.

2. Performance Objectives:
What is the objective of the course? The instructional designer and the visual designer
exchanged ideas on a strategy that would begin with the performance objectives of the course

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GODREJ-PRODUCT LINE

and culminate in their fulfillment. The following objectives were identified after discussions with
the client. At the end of the training, the learner was expected to:
understand the basic concept of the refrigeration cycle

identify the different components and diagnose the malfunctions in the system
perform various servicing practices to rectify the malfunctions
talk politely and knowledgeably to clients
Based on these course objectives, the Instructional Designer (ID) and the Visual Designer (VD)
decided to collaborate more closely as a product design team and arrive at a set of page-level
objectives for the product. This was to be the starting point of product design to meet the needs
of the learner.

3. Learner Needs Analysis:

We analysed the proposal defining questions (PDQ) that were asked during the proposal stage.
This helped us understand the objectives from the users perspective. The client supplied this
information and hence the actual learner was left out. So Learningbyte conducted a learner need
analysis (LNA) and held a Focus Group Discussion (FGD) with Godrej trainers. We recorded
their views on the technicians who were the actual learners of the course. The findings are
represented as follows.

Demographic Profile:

Service technicians and dealer technicians

Mostly males
Average age: 20 35 years
Qualifications: ITI (diploma), Class 12
Knowledge of English: Minimal
Knowledge of computers: Minimal

Job profile:

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GODREJ-PRODUCT LINE

Freshers, helpers, unskilled, skilled and highly skilled

Work involved working in workshops and visiting clients homes

Training profile:

Instructor-led training or traditional learning

Method of training included a participative approach, was workshop-based and used
training models.

4. Content Analysis
Content analysis was another important aspect of product design. The subject of the course was
not only technical, but also consisted of engineering concepts and soft skills. As the user was not
adept with the usage of the computer and had minimal knowledge of English, we decided to use
the textin conjunction with communication patterns such as diagrams, tables, schematics and
call-outs. Further, the product design team, in order to assimilate and develop empathy for the
content arranged sessions with the Subject Matter Experts and visits to refrigerator servicing
units.

5. Brainstorming

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GODREJ-PRODUCT LINE

This was the most intense and exciting moment of participation. The structuring and chunking of
content was mapped against the objectives identified for each page. The ID identified key words
and the VD made scribbles to represent them. In the process, both were attempting to talk the
common language of product design. The scribbles in the drawing book helped us turn theory
into simple, clear examples of instruction.

The result of the brainstorming was a set of screens for the client. We wanted to bring the initial
ideas of product design to some stage of completion. This was done to give the client a
preliminary feel of the product.

6.Mock-up
We made a presentation to the client. It was a set of mock-up screens that was an outcome of the
scribbles made in the initial stage of product design. The presentation gave the client a fair idea
of how the arrangement of text, graphics, labels, buttons and audio would be achieved.

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GODREJ-PRODUCT LINE

The clients reactions to the screens were positive and he had his own ideas to share. Considering
him to be a part of the team, we had another round of brainstorming session. We agreed that the
navigational features in the product should be simple. The client was more than willing to trust in
our capabilities and not interfere with our design expertise. Along with the additional content,
that we got, we also used the meeting to collect support material like diagrams, tables and
photographs. The client walked us through some training models of refrigerators that they always
utilised for instructor-led training.

7.Documentation
Documenting the product design strategy was very important from the perspective of
implementation. This ensured that the team maintained its commitment to the objectives, strategy
and in turn, the learner. Some of the documents included the:
Course Structure Document (mapped the objectives against the content clusters)
Product Design Document (captured the instructional and visual communication strategy along
with the technical requirements)
Feature List (list of different screens that form the backbone of the product)
Scripts (also known as storyboards specified production details)
The final product was built on these documents signed off by the client.

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GODREJ-PRODUCT LINE

3.Showcase
This section offers a walk-through of some of the screens made for the course. The section is
divided into three distinct aspects of product design, which are:
1. Instruction design.
2. Interface design and
3. Interaction design.
All the three Is converge into product design.

1. Instruction design
Instruction design for this course was based on the text-graphics interrelationship. Instructional
text was used as it would be used in an encyclopaedia with the text placed in close proximity
with the visual.

In screen 3, the text regarding each of the refrigeration components is strategically placed next to
the visual. The visual depicts a sequence. The audio strategy integrates the text and the graphics
by guiding the learners eye to follow the sequence. This helps the learner grasp one concept at a

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GODREJ-PRODUCT LINE

time, specially the Godrej learner (blue collared employee) who was unfamiliar with the medium
and the English language.
The course was designed in such a way that every topic had an Introduction and Summary
page. This strategy was employed to give the learner an overview of the topic in the beginning
and a review of the topic at the end. The Summary page also contained visuals from the pages
already visited to promote recall value for the learner.

2. Interface design
Interface design is the science where colours, text fonts, font sizes, shapes and line thicknesses
are strategically composed in an aesthetic manner to please the user and also set a hierarchy in
the communication. This helps the user focus and attend to the information on the page
sequentially. Various shapes and forms can be used as metaphors to build associations and help
retention. The content also influences interface design. Certain information needs to use specific
patterns to communicate. Call outs, zoom in, timelines, sequence, chronology so on, so forth are
some of the patterns used in this course.

In screen 4, we see the road as a metaphor, a prominent element that communicates the
sequence of the different landmarks in the history of Godrej refrigeration. The water droplets
(top right corner) have been carefully selected to express the cooling effect. Can you think of a
colour that expresses refrigeration better than blue? In fact, it was a challenge for the design team

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GODREJ-PRODUCT LINE

to come up with an interface design where the corporate colour was red but the subject
demanded a cool colour scheme.

3. Interaction design
Experience is the best teacher and interaction design is all about experience. Click (single,
double, right), click and drag, drag and drop, roll over and many such interactive techniques can
be used in multimedia to not only achieve a holistic experience (assimilation and application) but
also ensure retention.

The outcome of the Learner Need Analysis showed that the learner

was the blue collared employee who had minimal experience with computers. Interactivity was,
therefore, kept deliberately simple and limited to audio and page to page navigation.

However, for complex concepts for which the screen space was a limitation and retention was
equally important, we introduced interactivity. In screen 5, the concept of the refrigeration cycle
involved eight steps.

This was impossible to show on the screen without resorting to

interactivity. Interactivity also helped us avoid page clutter. A Know more link was used right
at the end of the essential text on that screen.

4. A Sample

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GODREJ-PRODUCT LINE

The following screen uses call-outs to highlight the different facets that are responsible for
product design. These will help you to look closely at the smallest elements that have contributed
to the big experience.

4.Conclusion
To conclude, we have come a long way since the demo was first delivered to Godrej in January
2000. We realised that with the focus on the user and the objectives of the course, the project is
significantly different from the demo. The brainstorming session between instructional and
visual design for the product has enabled the team to explore newer strategies to accommodate
challenging content requirements and learner needs at large. The learnings we had out of this
experience were many. To cite an example here, we wanted the Summary page to have
hyperlinks to help the user review the relevant topics. We would like to include this feature in our
future courses. To sum-up, e-Learning is not just information presentation. It is not online
training either. It is not some topics cobbled together with a bunch of buttons thrown in in the
name of interactivity. It is instruction tied to objectives to help the learner become a performer,
an achiever, a being empowered. We acknowledge the inputs and contributions of all the
members of the Godrej team. The experience that we have recorded in this case study reinforces
our conviction that this is the process towards achieving successful product design.
It has been our sincere attempt to try and set standards for product design in the e-learning era
that we believe has just hit the shores of India.

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GODREJ-PRODUCT LINE

QUALITY CONTROL PROCESS

At OSE, quality is not only a mindset, but also a formalized system.

Through strict documentations and procedures, our engineers and operators maintain
control of quality throughout every step of production.
Our division of the quality control process into three separate processes ensures that specialized
expertise is applied to each stage of our operation. This system also provides the redundancy
necessary to prevent any quality problem from evading detection.

61

GODREJ-PRODUCT LINE

Incoming Quality Control

It is the job of the IQC process to conduct inspections and handle quality problem before the
assembly process starts.

Specific tasks of IQC include:

Perform approved vendor list check;

Evaluate supplier quality records;

Perform sampling of incoming materials based on the MIL-STD-105E standard;

Assess dimension, visual and functional inspection of material samples;

Monitor quality control chart of inspected properties and alert engineering staff of
significant deviations;

Continuously enhance the IQC process.

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GODREJ-PRODUCT LINE

In-Process Quality Control

Our IPQC process governs the quality systems during the assembly process, to detect and handle
problems that may arise as a result of assembly.

Specific tasks of IPQC include:

Perform inspections on assembled and in-process materials according to IPC-A-610D

standards;

Conduct in-line automated and manual inspections (see our Testing Equipment page for
details);

Apply first-article inspection after process setup;

Utilize statistical control techniques and watch for significant deviations;

Perform in-process audits to ensure processes are up to standard, and to identify factors
needing improvement.

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GODREJ-PRODUCT LINE

Outgoing Quality Assurance

OQA is the last process before products ship to customers, and hence is every important to
ensure our shipment is defect-free. Numerous redundancies with IQC and IPQC is performed
here to ensure the validity of previous processes.

Specific tasks of OQA include:

Perform visual and functional inspection;

Verify first-article inspection;

Repeat approved vendor list check;

Apply sampling based on the MIL-STD-105E standard;

Conduct reliability testing;

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GODREJ-PRODUCT LINE

HUMAN RESOURCE

OPPORTUNITY FOR GROWTH

The work culture in Godrej supports learning at every stage of your work life.
Opportunities in learning are available in the technical, functional, behavioural, general
management and leadership areas through options like EDPs (Executive Development
Programmes), MDPs (Management Development Programmes), E-learning and On The Job
exposure to International Practices
Respect and recognition of performance is an inextricable part of our work culture.
Consistent performance becomes the benchmark for growth opportunities, job rotations,
remuneration, reward and recognition. We provide equal opportunities to our employees to grow
both horizontally & vertically through cross functional, cross business and cross locational job
rotations. This gives immense opportunities to professionals to add value to themselves & to
satisfy their career aspirations.

EMPLOYEE CARE
We believe in the philosophy of holistic employee care. We not only take care of the
employees but of their families as well. Take a glimpse of the facilities & welfare activities
provided for our employees & their families at Vikhroli campus.

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GODREJ-PRODUCT LINE

COMBINED SALES - SUBSIDIARIES AND AFFILIATES

The Company is one of the largest privately held diversified industrial corporations in India.
The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates,
during the Fiscal Year ended March 31, 2005, amounted to over Rs. 50,000 million (US$ 1,150
million). In 1897, Godrej made its humble beginning from a garage-like shed adjacent to
Bombay Gas Company Works.

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GODREJ-PRODUCT LINE

SURVEY

INTRODUCTION TO SURVEY
A survey was done in order to find whether people prefer to go for godrej product or they
like to buy things from any other company brand products.
Survey area:

Bhandup

No of samples: 30
Method of survey:

Questionaire method

ANALYSIS
After collecting information from the samples the following analysis were made

1) How many family use the home applicances?

o
o
o
o

67

Refrigerator (R)
Washing machine (W)
Microwave (M)
Air condition (AC)

GODREJ-PRODUCT LINE

10%
2%
R-W-M-AC

R-W

10%
R-AC
18%

3% 3%
32%
R-M

R-W-AC

R-W-M

R-M-AC

22%

Interpretation

32% of family in Bhandup prefer to refrigerator, washing machine, microwave,

air condition.
22% of family prefer to only refrigerator.
18% of family prefer to refrigerator and washing machine.
Very less percent of family prefer to all refrigerator, washing machine and air
condition and micrwave.

Conclusion
It can be concluded by saying that most of the family at Bhandup prefer
refrigerator only.

2) Which brand customer more like?

o
o
o
o
o
o

68

L.G
SUMSUNG
GODREJ
WHIRPOOL
VIDEOCON
OTHERS

GODREJ-PRODUCT LINE

Interpretation

32% of family in Bhandup prefer to L.G and as well SUMSUNG.

13% of family prefer to GODREJ.
12% of family prefer to WHIRLPOOL.
Very less percent of family prefer to VEDIOCON and OTHERS.

Conclusion
It can be concluded by saying that most of the family at Bhandup like prefer to
L.G. AND SUMSUNG because the services of this companies are good.

3) The satisfaction level of user using other company products?

o
o
o
o
o

69

EXTREMELY SATISFIED
VERY SATISFIED
SATISFIED
DISSATISFIED
EXTREMELY DISSATISFIED

GODREJ-PRODUCT LINE

5% 3% 13%
EXT.SATISFIED
VERY SATISFIED
25%

SATISFIED
DISSATISFIED

55%

EXT.DISSATISFIED

Interpretation

12% of user using other company product are extremely satisfied.

25% of user using other company product are very satisfied.
55% of user are satisfied with other product.
Very less percent of user are dissatisfied.

Conclusion
It can be concluded by saying that most of the user are satisfied with other
product.

4) How many customer knows about the godrej products?

o
o
o
o

70

REFRIGERATOR
WASHING MACHINE
MICROWAVE
A.C

GODREJ-PRODUCT LINE

20%
40%

refrigerator
washing machine
microwave

15%

AC
25%

Interpretation

40% of customer knows about refrigerator.

25% of customer knows about washing machine.
15% of customer knows about microwave .
Only 20% of customer knows about ac.

Conclusion
It can be concluded that the product of godrej are not well known to people
because advertisement of the godrej product is very less.

5) How many families uses godrej products?

o YES
o NO
YES
13

71

NO
17

GODREJ-PRODUCT LINE

Interpretation

Only 45% of customer use godrej product.

55% families uses other company products.

Conclusion
There is less use of godrej product because its advertisement is very less and the
customer go for more attractive and brand product.

6) If yes, which product are available in home?

o
o
o
o

72

Refrigerator
Washing machine
Ac
microwave

GODREJ-PRODUCT LINE

Interpretation

56% of people have refrigerator in their home.

29% of people have washing machine.
Microwave and ac has been used by less people.

Conclusion
Most of the customer use refrigerator and washing machine because they liked to use it
and have cheap rates.

7) Compare to other products/applicances how would you rate the

godrej products?
o
o
o
o
o
o

73

MUCH BETTER
SOMEWHAT BETTER
ABT SAME
SOMEWHAT WORSE
MUCH WORSE
DONT KNOW

GODREJ-PRODUCT LINE

12% 10%
10%

MUCH BETTER
14%

SOMEWHAT BETTER
ABOUT SAME
SOMEWHAT WORSE

26%

29%

MUCH WORSE
DONT KNOW

Interpretation

9% of customer says more better of godrej product than other.

14% customer says somewhat better of godrej product.
29% of customer says godrej product is same as other product.
26% of customer says somewhat worse of godrej product.
10% of customer says more worse of godrej product.
12% of customer says dont rates the product.

Conclusion
Customer rates the godrej product as per their satisfied level. Some customer likes the
product and some dislikes the godrej products.

8) The satisfaction level of godrej products?

o
o
o
o
o

74

VERY SATISFIED
SATISFIED
NEUTRAL
DISSATISFIED
VERY DISSATISFIED

GODREJ-PRODUCT LINE

5% 10%
VERY SATISFIED

20%
25%

SATISFIED
NEUTRAL
DISSATISFIED
VERY DISSATISFIED

40%

Interpretation

Only 10% of customer are very satisfied with godrej product.

25% customer are satisfied with godrej product.
40% of customer are said equal to other product.
20% of customer are not satisfied.
5% of customer are not at all satisfied with godrej product.

Conclusion
More customer are said godrej is equal to other product. It has very less level of
satisfaction because services have became less due to more competition.

9) Give suggestion, if any further requirement in godrej products.

No sincerity in their services because of this, the demand & the supply of the company
product have became low.
Because of more competition in the market, services have became less. So the services
have been more efficient & effectively.

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GODREJ-PRODUCT LINE

Due to other attractive & brand products of other company, consumer prefer to that

product. So to avoid this there should be improvement in their services and their product.
New & innovative product should be launched so that the company may get progress
and reputation in the market.

10)

Give suggestion, if any to improve existing godrej products

conditions.

The advertisements for godrej products are very less. This is one of the biggest

disadvantages of the company.

The godrej refrigerator requires more electricity compared to other. So the electricity bill
is also high for the people who have godrej fridge. So to avoid this, the company should

take initiative to correct this.

The quality of soaps is also not so good. So this should be improved.
New invention should be made in their products.

RECOMMENDATIONS

Company should focus on pricing policy in comparison to its competitors because its
competitors provide same products in lower rates.

76

The company should have to focus better design for product.

The company should focus on their after sale services.

GODREJ-PRODUCT LINE

Company Should Increase Man Power for sales.

The customer rate quality of the service as the most relevant one and hence Godrej
should maintain the quality in products and after Sale services and should make
improvements in this feature.

Many of dissatisfied Dealers asked for more information about New schemes .So the
dissatisfaction may be due to not providing the latest news about new schemes. So the
company can make use of this opportunity to retain its Dealers by providing the right
news.

The product design is not so charming As Compare to Samsung. As per survey most of
dealer discuss about it sale which Is down due to design.

Any complaint is observed from the dealers, it should be dealt quickly. This will reduce
the chance for dissatisfaction.

Company should try to Maintain competitive prices for consumers ,And should focus on
these to keep the brand image in the minds of people.

Market strategies of home appliances providers should emphasize in price strategy.

CONCLUSION

The study revealed the picture of Dealers perception and satisfaction which help Godrej
to encourage more people to be the customers/consumers of Godrej.

77

People are not aware about the upcoming products of Godrej

Company should try to Maintain competitive prices for consumers

GODREJ-PRODUCT LINE

Godrej have a good position in mind of dealers but Samsung has a better position as
compared to Godrej.

In future godrej play an important role of bringing the new innovative products.

From the survey of the godrej products, the company will be improved in future if there
is an implementation of new products.

The customers will be satisfied with more attractive and branded products.

ANNEXURE
QUESTIONARIE
1)
2)
3)
4)
5)

78

How many family use the home applicances?

Which brand customer more like?
The satisfaction level of user using other company products?
How many customer knows about the godrej products?
How many families uses godrej products?

GODREJ-PRODUCT LINE

6) If yes, which product are available in home?

7) Compare to other products/applicances how would you rate the godrej products?
8) The satisfaction level of godrej products?
9) Give suggestion, if any further requirement in godrej products.
10) Give suggestion, if any to improve existing godrej products conditions.

BIBILIOGRAPHY
http://www.godrejappliances.com/godrej/GodrejAppliances/Pdf/WM_Press_
Release case study.pdf
http://www.godrejappliances.com/godrej/GodrejAppliances/pdf/summer
training_content.pdf
Wikipedia.com

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GODREJ-PRODUCT LINE

www.godrej.com

80