Greater Cleveland

Habitat for Humanity

ReStore Volunteer Recruitment
& Church Outreach
Campaign

Executive Summary

Executive Summary
Greater Cleveland Habitat for Humanity
Background on the Client
Greater Cleveland Habitat for Humanity is a Chartered Affiliate of Habitat for Humanity
International. The Christian-based non-profit organization works to eliminate poverty and
substandard housing by providing families with the chance to build and buy a home. It operates
a resale outlet called the ReStore, where donated building materials and home improvement
items are sold to the public at an affordable price. ReStore sales support the chapters mission of
eliminating substandard housing financially and through its service to the community.
Situation Analysis
Greater Cleveland Habitat for Humanity is having a hard time attracting regular volunteers for
the ReStore. There is a high turnover rate for ReStore volunteers where most people who
volunteer at the ReStore do not return.
The high turnover rate has caused a waste of resources as the chapter has to constantly recruit
and train volunteers. If the chapter was to have regular volunteers who gained experience with
the ReStore, these regulars could train other volunteers and serve shoppers more efficiently.
This campaign plans to recruit regular short-term volunteers from church congregations in
Cuyahoga County, as those attending church will be attracted to Habitats mission. Churchgoers will also brighten the atmosphere of the ReStore with their enthusiasm to serve others.
Volunteers from churches will be recruited by delivering information and promotional materials
to congregations through relationships with churches and their leaders.
Audiences
The primary audience for the ReStore Volunteer Recruitment campaign is church congregations
of any religious denomination. The targeted churches will be located in Cuyahoga County.
Congregations may be defined as members and regular attendees of a church, which includes
any of the churchs groups or societies. Church leaders such as pastors, ministers, priests and lay
leaders make up the secondary audience.
Goals
The overarching goal of this campaign is to reduce substandard housing and strengthen the
community through service that is reflective of Christs love. The two campaign goals are to
improve the ReStore by creating a foundation of regular ReStore volunteers who are motivated
by Greater Cleveland Habitat for Humanitys mission; and to create a better understanding of
the ReStore and its purpose among church communities in Cuyahoga County.
Objectives
The information objectives of the campaign are to increase understanding among leaders of
churches and church congregations in Cuyahoga County about the ReStore and its need for
regular volunteers. The motivations objectives are to encourage the leaders of 30 churches in
Cuyahoga County to welcome the chapters communication efforts; and to recruit 30 individuals
from these churches to make short-term commitments to volunteer at the ReStore.

Strategies
Message strategies intended for all audiences will convey to audiences how they will connect
personally with Greater Cleveland Habitat for Humanitys mission and faith-based values; and
will illustrate the improvements that will occur in the ReStore with regular volunteers. Church
congregations will need to know how the ReStore benefits both Habitat and ReStore customers.
A supporting message strategy for church leaders will illustrate how having members of their
church volunteer at the ReStore will provide opportunities to share Gods love with the public.
Supporting messages for congregations emphasize spiritual benefits of volunteering.
The first action strategy will reach church leaders directly through letters, asking for permission
to communicate with their church congregations. The following action strategies will occur as
church leaders permit. The secondary action strategies will involve the delivery of promotion
materials to church congregations, through either presentations or passive internal church
distribution. A final strategy involves the indirect communication with church congregations
through a newsletter article placed in church publications.
Tactics
We will reach church leaders directly through mailed information that includes a direct appeal
letter and fact sheet. To reach church congregations in person, we will give a presentation and
provide brochures to those who are interested. Passive internal distribution to congregations
includes the mailing of fact sheets, a ReStore Volunteer brochure and a Mission brochure.
Newsletter articles will be emailed to church leaders who will place them in church publications.
Evaluation
To assess the awareness of church leaders, we can administer surveys to all church leaders and
congregations that were contacted. The motivational objectives will have been met if at least 30
church leaders welcomed Greater Cleveland Habitat for Humanitys communication efforts and
at least 30 individuals from congregations made short-term commitments.

Background on the Client

For twenty-five years, Greater Cleveland Habitat for Humanity has been invested in revitalizing
and strengthening communities. The Christian-based non-profit organization is a Chartered
Affiliate of Habitat for Humanity International that works to provide families in need with
homes, through construction or rehabilitation projects.
History
Greater Cleveland Habitat for Humanity was founded as a Chartered Affiliate of Habitat for
Humanity International in 1987. Since the construction of the Greater Cleveland chapters first
house started with a group of about one hundred volunteers in August of 1988, the chapter has
built one hundred and seventy new homes in Cuyahoga County with thousands of volunteers.
The chapter started a ReStore program in 2002 that focused on re-selling donated building
materials and tools. In 2008, the chapters office relocated from a warehouse in Clevelands
Slavic Village to its current location of 2110 W. 110th Street in Cleveland. It opened a full-scale
retail and hardware ReStore program in the adjacent warehouse. It is currently celebrating the
25th anniversary of the year of its founding.
What It Does
Greater Cleveland Habitat for Humanity provides families with homes through contractual
partnerships. Partnerships are established with families in Cuyahoga County that demonstrate
need, willingness to partner and the ability to pay a zero-interest loan. These partnerships offer
families hope through the opportunity of a fresh start in a good, stable house. They encourage
responsibility by requiring partner families to contribute at least 500 hours of volunteer work,
or sweat equity, in construction and pay a mortgage equal to the cost of the building materials.
While Habitat gains most of its funding from monetary donations from organizations and
individuals, it gets almost one-third of its funding from its ReStore program. The ReStore is a
retail outlet that is operated by Habitat and is open to the public. It recycles and resells items
donated by organizations or individuals to customers at discounted prices. At the store,
customers can find furniture, appliances, electronics, hardware supplies and smaller garage
sale-style items. All proceeds from ReStore sales support the chapters construction programs.
Mission
Greater Cleveland Habitat for Humanitys mission is to develop opportunities for all of Gods
people to act out their faith. By working in partnerships to eliminate substandard housing,
Habitat enables families and volunteers to improve lives. Habitat creates hope by building
homes, strengthening neighborhoods, and reweaving communities.1 Habitat also strives to be a
fully sustainable organization by recycling all of the materials and tools used during
construction.

http://www.gchfh.org/AboutUs/AboutUs.html

The Values of the ReStore

The ReStore program is vital to achieving Greater Cleveland Habitat for Humanitys mission. It
financially supports the mission, but also reflects its values through the way it operates,
according to volunteer programs manager Kim Pride. Habitats value of service is fulfilled as
volunteers help customers and as items are more affordable for customers of low income. The
ReStore reflects Habitats value of sustainability by re-selling items that would otherwise be sent
to a landfill. A trip to the ReStore is enjoyable and welcoming: employees are friendly and
shoppers are offered coffee daily and donuts occasionally. This hospitable atmosphere is
reflective of Habitats mission and desire to strengthen communities.
Finances
For the 2010-2011 fiscal year, Greater Cleveland Habitat for Humanity had a budget of
$2,598,000 that was comprised of individual and corporation donations, grants and proceeds
from the ReStore. ReStore proceeds make up 27 percent of the budget. Expenditures totaled
$2,261,000. Of these expenditures, 8 percent was used for fundraising and development and 10
percent was used for general administration purposes. Eighty-two percent of expenditures was
for program services, which included resources for the volunteer program, the construction
materials and skilled work services needed to build houses, and a small portion of tithes that
supports Habitat for Humanity International homes in developing countries around the world.
Organizational Structure
Greater Cleveland Habitat for Humanity is chartered by covenant with Habitat for Humanity
International and is incorporated in the state of Ohio as a 501 (c) (3) tax exempt, not for profit,
charitable organization. It is governed by a community-based volunteer Board of Trustees.
Fourteen people serve on the Board of Trustees, including a cabinet of four officers. The
executive director John Habat works closely with the Board of Trustees. There are fourteen key
directors and managers who report to the executive director and each run individual
departments. In addition to the employed staff, there are over a thousand volunteers who
contribute to the chapters efforts.

Situational Analysis

While the ReStore has so much to offer, Volunteer Program Manager Kim Pride of Greater
Cleveland Habitat for Humanity does not feel that it has reached its full potential of celebrating
culture, community and service. The staff at Habitat desires to attract more people to shop at
the ReStore, but first needs regular volunteers who are excited about their mission to help the
store run more efficiently.
Habitat has had a hard time attracting regular volunteers for the ReStore; most of the people
who volunteer there have not been willing to return. Kim feels this may be because people are
more interested in building houses, due to Habitats prominent association with construction.
While the friendliness of the staff makes the ReStore a fun place to volunteer, the duties of a
ReStore volunteer are somewhat tedious. Also, Habitat has not been looking for volunteers in an
audience motivated to volunteer at the ReStore regularly. The current volunteer base for the
ReStore consists mainly of individuals volunteering to complete portions of mandated
community service, which has contributed to excessive volunteer turnover.
Additionally, the ReStore is not well known by many people in Greater Cleveland and is often
overlooked by potential shoppers. The concept of the ReStore is complex and usually
misunderstood by the community. Some people have thought it is not open to the public. This
confusion could be another explanation for the lack of interest in volunteering at the ReStore.
Because volunteers have not been interested in volunteering in the ReStore regularly, a lot of
time and energy has been wasted on finding and training new volunteers. Without a solid group
of returning volunteers, the ReStore has not been able to grow. Habitat hopes to create a warm
community of volunteers in the ReStore to greet, assist and entertain customers. This can only
be accomplished with a foundation of regular volunteers who would return to the ReStore
weekly. These volunteers would serve as role models for new volunteers and are more familiar
with their duties and therefore, more efficient in their service to customers.
To reach their goals, the affiliate needs to raise interest in volunteering at the ReStore among a
new target group that would be more motivated by its mission. This campaign will accomplish
this with a two-pronged approach. The first component consists of building relationships with
churches in Cuyahoga County. Relationships would be built through regular communication
with churches. Such communication includes informational presentations for congregations,
being present at church events and providing promotional materials.
These relationships will result in the second component: attracting members of congregations to
become regular ReStore volunteers. Through regular communication of information, individuals
from churches will be encouraged to become regular ReStore volunteers. This information will
include explanations of the mission of Greater Cleveland Habitat for Humanity, the concept and
needs of the ReStore and how the ReStore contributes to and personifies Habitats mission. It
will also express our need for regular ReStore volunteers and explain the positive atmosphere
the chapter hopes to create for the community in the ReStore.
Individuals from churches will connect with the ReStore on a deeper and more personal level, as
Habitats mission and opportunities it provides to serve others is a demonstration and reflection
of Gods love. They would find joy in volunteering at the ReStore through their desire to serve
others. Their joy and service consequently would enhance the atmosphere of the ReStore.
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This campaign will encourage individuals from churches to make a short-term commitment to
volunteer at the ReStore. This short-term commitment is defined as a commitment to volunteer
at the ReStore for at least three days in a four-to-six week period. The short-term plan will be
used as it is unrealistic to request individuals to make a commitment to volunteer for an
indefinite period before they have volunteered once. Efforts to retain these volunteers long-term
will be conducted and continued after this campaign through on-going efforts of the chapter.
Habitat will seek to address the problem of the publics lack of awareness and understanding of
the ReStore program in a separate campaign after ReStore volunteer recruitment has improved.
However, this campaign can be used an opportunity to clarify the image of the ReStore to those
attending churches, with the information about the organization it will present to recruit
volunteers.

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Audience Definitions

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Primary Audience: Congregations of Churches

The primary audience for potential Greater Cleveland Habitat for Humanity ReStore volunteers
is all church congregations of any religious denomination. Targeted churches will be located in
Cuyahoga County.
Congregations may be defined as members and regular attendees of a given church. This also
includes all youth groups, mens groups, womens groups, Bible study groups, and societies
belonging to the church.
The individuals within church congregations who will want to regularly volunteer are
compassionate, altruistic, and generous. They will most likely have a more spiritual and
personal faith in God, desire to volunteer to follow Jesus example of service and act out their
faith. These individuals may want to volunteer out of a desire to pay-it-forward. They also may
be deeply invested or native to Cuyahoga County.
Regular volunteers will need to have a sufficient amount of free time. Therefore, those who hope
to volunteer will most likely be adults who are unemployed, work part-time or have flexible
schedules, or those who are retired.
Participants who volunteer will be at least fourteen years old, in compliance with Habitat for
Humanitys volunteer age requirements.
Secondary Audience: Church Leaders
Church leaders such as pastors, ministers, priests and lay leaders comprise the secondary
audience. Leaders of churches in Cuyahoga County will help motivate their church body to
serve. They will serve as the initial point of contact in Greater Cleveland Habitat for Humanitys
efforts to visit and communicate with their church. Church leaders have the authority to
welcome Habitat and its mission into their church.
Church leaders will likely desire that their congregation invests in on-going service for the
ReStore, as volunteering follows Jesus example of service and is a good public representation of
the religious organization.

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Goals & Objectives

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Overarching Goals:

To reduce substandard housing and strengthen the community through service that is
reflective of Christs love.

Campaign Goals:

To improve the atmosphere of the ReStore by creating a strong foundation of regular

ReStore volunteers who are motivated by Greater Cleveland Habitat for Humanitys
mission.
To create a better understanding of the ReStore and its purpose among church
communities in Cuyahoga County.

Informational Objectives:

To raise awareness among leaders of churches in Cuyahoga County about the ReStores
need for regular volunteers.
To raise awareness among church congregations in Cuyahoga County about the
ReStores need for regular volunteers.
To educate church congregations in Cuyahoga County about the ReStore.

Motivational Objectives:

To encourage the leaders of 30 churches in Cuyahoga County to welcome Habitats

efforts of communicating and presenting information about the chapters mission and
needs.
o To recruit 30 individuals from these churches to make short-term commitments
to volunteer at the ReStore.

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Strategies & Tactics

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Message Strategies
Illustrate how volunteering at the ReStore benefits both Greater Cleveland Habitat
for Humanity and ReStore customers in numerous ways.
This message strategy is intended for congregations of churches.
Congregations of churches will need to know what the ReStore is and how it contributes to
Habitats mission. Seeing this connection will help them see how much their volunteer efforts
are helping others. With this message, congregations must also be informed why the ReStore
needs regular volunteers and how regular volunteers will contribute to Habitats mission.
Regularly volunteering at the ReStore may be an inconvenience to individuals or warrant
personal sacrifices, such as time or energy. It is an activity that, perhaps until making friends at
the ReStore, would solely be done for the benefit of others rather than self. Therefore,
individuals in congregations will be more encouraged to volunteer if they can see and
understand that the ReStore is a service that provides benefits to others in multiple ways.
Illustrate to church leaders how having members of their congregation make a
commitment to volunteer at the ReStore will unite the church and Greater
Cleveland Habitat for Humanity in sharing Gods love with the public.
This message strategy is intended for church leaders.
As there are many charitable causes church leaders could encourage their congregation to help
with, Habitat must express the degree of the ReStores needs, but also explain the benefits of the
short-term commitment. This short-term commitment unites the church and Habitat in a bond
that will enable them to share Gods love, as assisting customers at the ReStore provides simple
and natural chances to care for others and grow spiritually together.
This message can be presented with the support of Scripture. Ecclesiastes 4:9-10a says Two are
better than one, because they have a good reward for their toil. For if they fall, one will lift up his
fellow (English Standard Version).
Emphasize with references from Scripture that volunteering regularly at the
ReStore is an opportunity to serve others and follow the example of Christ.
This message strategy is intended for congregations of churches.
Individuals who attend church and are devout in their Christian faiths will desire to serve out of
a personal hope to share Gods love with others, a spirit of thankfulness to God, or as an act of
personal atonement.
This message may be supported with any of the following Scripture verses:
Now that I, your Lord and Teacher, have washed your feet, you also should wash one anothers
feet. I have set you an example that you should do as I have done for you. John 13:14-15 (New
International Version)
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Then the righteous will answer him, Lord, when did we see you hungry and feed you, or thirsty
and give you something to drink? When did we see you a stranger and invite you in, or needing
clothes and clothe you? When did we see you sick or in prison and go visit you? The King will
reply, Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine,
you did for me. Matthew 25:37-40 (NIV)
In everything I did, I showed you that by this kind of hard work we must help the weak,
remembering the words the Lord Jesus himself said: It is more blessed to give than to receive
Acts 20:35
Portray through photos and descriptions that duties of a ReStore volunteer are
generally simple and easy to do.
This message strategy is intended for congregations of churches.
Knowing what sort of tasks and duties volunteering at the ReStore involve will increase the
individuals self-efficacy, or the knowledge that they are capable of helping and making a
difference. This will alleviate any insecurities that might hold one back from volunteering.

Action Strategies
Overview
In order to implement the following action strategies, Habitat will first need to have an
organized and cohesive database of all of the churches that will be contacted. The database will
include a list from an online directory2 of all of the churches in Cuyahoga County, along with the
churches addresses and contact information.
The next step of this campaign will be to contact churches as outlined in Strategy #1. Habitat
respects all of the churches that will be contacted and desires to develop mutually beneficial
relationships. Therefore, Strategy #1 will introduce Habitat and ask for permission to engage
further with the churches congregations. We will only continue with Strategy #2a, #2b and/or
#3 with congregations of churches that permit those efforts.

Strategy #1
Reach the leaders of churches by mailing informational materials.
We will make initial contact with church leaders by mailing a direct appeal letter that asks for
their permission to engage with their congregation, and a fact sheet. Providing church leaders
with information that they can look over and refer to in their own time will increase their trust
in Habitat.
2

http://ohio.hometownlocator.com/features/cultural,class,church,alpha,a,scfips,39035.cfm

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Tactics
Direct Appeal Letter: The direct appeal letter will personally address the churchs leaders
and will provide them with simple explanations of Habitats mission and faith-based values,
what the ReStore is and the ReStores need for short-term volunteers. It will include a
persuasive appeal describing how uniting with the chapter will help spread Gods love to others.
The letter will ask the church leaders permission to present information and/or distribute
information to their congregation.
Fact Sheet: The fact sheet will outline information about Habitats mission, their funding and
establishment as an Internal Revenue Code (IRC) certified 501(c)(3), basic finance information
outlining their revenues and expenditures, and the structure and governance by the Board of
Trustees. This fact sheet is designed to earn the trust of church leaders.

Strategy #2a
Appeal to church congregations directly through face-to-face communication and
the distribution of information.
This strategy will take place if church leaders welcome Habitats in-person communication
efforts. By speaking to congregations and meeting individuals in person, the chapter and its
message will be more effective and personalized. Churchgoers will understand and remember
the message better if there is a face connected to it. Habitat will present to congregations or
religious groups at any available venue, and will conclude by having those interested sign up for
a volunteer orientation session. Brochures will be available to pass out to those who are
interested.
If church leaders are interested, Service Services will follow up by mailing the churches
brochures and fact sheets to display as described in Strategy #2b.

Tactics
Presentations: One or more representatives from Habitat will come to a church service,
church or group meeting or other designated venue to give a presentation to individuals from
congregations who are in attendance. The representatives may be an employee or volunteer.
Depending on the churchs capabilities, the presentation should be a multimedia presentation
with brief text, photos, video and music. If possible, a partner family or individual from a
partner family may come to give a testimony of their faith and their experience with the chapter.
ReStore Volunteer Brochure: This is a brochure that has a simple explanation of Habitats
mission, what the ReStore is, how it works and how it reflects Habitats mission. The brochure
will express the ReStores volunteer needs and contain an emotional appeal describing how
volunteering at the ReStore is an opportunity to serve God and others. It will also include brief
descriptions of how to volunteer and donate items, list store hours and contact information.

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Strategy #2b
Reach church congregations passively through internal church distribution.
This strategy will be implemented if church leaders do not invite Habitat into the church to
speak, but will be willing to pass information on to their congregation. It also will supplement
Strategy #2a if church leaders welcome it. Churches will be mailed a fact sheet, the ReStore
Volunteer brochure of Strategy #2a and a brochure on Habitats mission and faith-based values.
The church leaders will arrange and display the fact sheet and brochures at a table or display
area.

Tactics
Fact Sheet: The fact sheet will outline information about Habitats mission, their funding and
establishment as an Internal Revenue Code (IRC) certified 501(c)(3), basic finance information
outlining their revenues and expenditures, and the structure and governance by the Board of
Trustees. This fact sheet is designed to earn the trust of church leaders.
ReStore Volunteer Brochure: This is a brochure that has a simple explanation of Habitats
mission, what the ReStore is, how it works and how it reflects Habitats mission. The brochure
will express the ReStores volunteer needs and contain an emotional appeal describing how
volunteering at the ReStore is an opportunity to serve God and others. It will also include brief
descriptions of how to volunteer and donate items, list store hours and contact information.
Mission Brochure: Habitats mission, core values and faith values will be described in this
brochure.

Strategy #3
Reach church congregations indirectly through an article in a church publication.
If permitted by the church, Habitat will e-mail the church point-of-contact a brief newsletter
article. This newsletter will be incorporated in the churchs newsletter, weekly bulletin, or
church website.

Tactics
Newsletter Article: This article will contain information about Habitat, its mission, what the
ReStore is and the ReStores needs, but will let the information speak for itself rather than
utilizing an emotional appeal.

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Budget

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The following charts illustrate the anticipated maximum budget for this volunteer
recruitment campaign. Out of the 780 churches that exist in Cuyahoga County, only the 300
churches closest to Habitat will be contacted, because of our intention to remain sensitive to
expenses. The number of churches in Strategy #2a was derived from the anticipation that the
presentation will be welcomed by 5 percent of contacted church leaders. The number of
churches in Strategy #2b was derived from the anticipation that passive distribution of materials
would be welcomed by 6 percent of contacted church leaders. Twenty-five copies of each
promotional material will be prepared for strategies #2a and #2b.
Greater Cleveland Habitat for Humanity wishes to spend only what is needed to fund
this campaign. Therefore, only the needed amount of materials will be printed as their need is
verified.

Item
Direct Appeal Letter

Quantity Calculations
Strategy #1
Strategy #2a
300 church
0
leaders

Strategy #2b

Totals

300

300 church
leaders

20 churches X
25 = 500

800

ReStore/Vol.
Brochure

15 churches X 25
individuals =
375

20 churches X
25 = 500

875

Mission Brochure

20 churches X
25 = 500

500

Fact Sheet

Final Calculations
Item
Direct Appeal Letter
Fact Sheet
ReStore/Vol. Brochure
Mission Brochure

Unit Price Quantity

Sub Total Shipping
Total
$0.29
300
$87.00
$12.18
$99.18
$0.10
800
$80.00
$7.20
$87.20
$0.16
875
$140.00
$15.40
$155.40
$0.16
500
$80.00
$8.80
$88.80
$430.58

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Calendar

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January 2013
Jan. 7
Jan. 8
Jan. 15
Jan. 17
Jan. 22
Jan. 29

Create church database

Collect contact information of church leaders and add to database
Write Fact Sheet for church leaders
Write Direct Appeal Letter
Duplicate Fact Sheets for church leaders
Duplicate Direct Appeal Letters
Create ReStore Volunteer Brochure
Create Mission Brochure

February 2013
Feb. 7
Feb. 12
Feb. 14
Feb. 19
Feb. 28

Assemble Fact Sheets for church leaders and Direct Appeal Letters
Mail Fact Sheets for church leaders and Direct Appeal Letters
Create Fact Sheet for church congregations (adapted from Fact Sheet
for church leaders)
Write Newsletter Article
Create Power Point presentation

March 2013
March 7
March 12

Duplicate needed ReStore Volunteer Brochures

Duplicate needed Mission Brochures
Duplicate needed Fact Sheets for church congregations

Upon Request
Submit Newsletter Article to churches
Distribute ReStore Volunteer Brochures
Distribute Mission Brochures
Distribute Fact Sheets for church congregations
Present to church congregations

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Evaluation

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Informational Objectives
To evaluate whether this campaign successfully met its informational objective of raising
awareness among church leaders, Greater Cleveland Habitat for Humanity can ask leaders
open-ended questions about their awareness throughout the different strategic phases. Their
responses can be recorded and compared with a final survey to be administered after the
campaign is complete. The campaigns communication efforts will be proven successful in
raising awareness if the survey reveals a full understanding of the ReStore in at least 70 percent
of the church leaders engaged in the campaign.
To determine whether this campaign successfully raised awareness and understanding of the
ReStore in church congregations, Habitat can distribute surveys to congregations before any
presentations or distributed information. The same survey can be distributed to congregations
after communication efforts to measure the change of awareness and understanding. The
campaigns communication efforts will be proven successful if the survey reveals an improved
understanding of the ReStore in at least 50 percent of church congregations.

Motivational Objectives
For this campaign to be successful in meeting its motivational objectives, the leaders of at least
30 churches in Cuyahoga County must have welcomed Habitats efforts of communication.
Additionally, Habitat must have recruited at least 30 individuals from churches to make shortterm commitments to volunteer at the ReStore. This will be measured by checking past
volunteer schedules six weeks after the church volunteer orientation session that will be held,
and counting the number of volunteers who upheld their commitments.

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