HUB RADIO SHOW PRESS

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 Reality radio finds edge voting talkers off island
By RODNEY HO / rho@ajc.com
The Atlanta Journal-Constitution
Published on: 07/06/2007

Call it "Survivor" on the radio.

This week, Joel Aaron, host of WGKA-AM's (920) weekly

"Hub Radio Show," asked two men: Should religion come
into play during Independence Day?

Alan Cleveland, a 43-year-old Duluth trial lawyer, is the

newbie in the hot seat. His answer is low-key and reasoned:
"We should be able to talk about religion ... the country was
founded with religion as part of our fabric."

Duluth trial lawyer Alan Cleveland (left) tries his hand at

talk radio in the 'Survivor'-style 'Hub Radio Show' on
WGKA-AM (920), hosted by Joel Aaron.

His rival, a regular gabber with a Georgia Tech cap who would identify himself only as Matt, quotes the
Declaration of Independence, then proclaims in a booming preacherlike voice: "Religion is America. We are
a Christian nation!"

This was what the often grinning, sometimes snarky Aaron dubs "the face-off." Who brought the stronger
argument? Who was more entertaining?

On Saturday night, callers will listen to this segment, which was taped Monday at the Bucket Shop Cafe in
Buckhead, and vote for their favorite.

If Matt wins, he stays on the show. If Cleveland wins, he can take over a spot on the panel.

That's the intriguing twist WGKA is bringing to talk radio, and after nine months, the show is building an
audience. It's now the station's most popular weekend show, pulling in about 3,000 listeners, comparable to
its weekday audience.

The one-hour show airs Saturdays at 6 p.m. with a mix of live and taped segments and repeats on Sundays
at 7 p.m.

"I'm looking for what is the future of talk radio," explained Jeff Carter, program director for WGKA-AM and
executive producer of "Hub Radio." "I'm looking at what appeals to Gen X. That audience consumes
information differently than the traditional talk radio listeners. So we want to develop something for them and
see how it works."

Aaron brings in a rotating crew of five or six gabbers to talk about topics ranging from silly (a new Toto bidet
featuring cheeky advertising) to serious (President Bush and "Scooter" Libby). Most of the participants
reflect a slightly younger version of the typical station demographics: white male conservative Republicans
in their 20s to 40s.

Though Aaron, 26, tries for as much diversity as he can, this week's crew includes no women or minorities.

"It's quite a manwich today," cracked Sebastian Davis, 26, whose day job is as a morning producer at rock
station 99X. He considers himself a Libertarian atheist.

"Hub Radio" is an example of the hodgepodge of options on Atlanta news/talk radio on weekends, when
listening is about at least 40 percent less than weekdays, according to Arbitron research.

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 Stations are therefore more willing to experiment with topics ranging from real estate ("The Duffy Realty
Show" on WGST-AM) to finance (WSB-AM's "Money Matters") to home improvement ("Home Fix It" show
with Dave Baker on WSB).

"I have total freedom to do whatever I want," said Mark Arum, WSB-AM's weekday traffic reporter who hosts
an open-ended weekly talk show for WSB from 7 to 9 p.m. every Saturday. His three favorite topics: race,
religion and food. "I love doing it. It's something I'd like to do full time, but it's tough to crack the WSB lineup."

For "Hub Radio" participants, it's a rush being like Rush Limbaugh for a few moments each week.

"Would you rather watch the game and paint yourself blue and orange or would you [rather] wear the blue
and orange?" asked Stephen Leake, a 37-year-old Buckhead corporate finance consultant on the show for
the fourth time. "It's being on the inside rather than the outside."

Aaron, creator of "Hub Radio" who also serves as promotions manager, recruits a new "pledge" each week,
seeking Type A personalities.

He found Cleveland, the pledge who competed Monday, at his softball league. After the taping, Cleveland
said he wasn't sure if he'd win, but he admitted he wasn't lively enough. "I should have listened to a couple
more shows," he said. "I would have been a lot looser."

The show isn't much of a revenue generator, and participants are volunteers. But Aaron hopes to eventually
get more hours and one day reach the holy grail: syndication. "There's a lure to radio even in the Internet
age," Aaron said.

Randall Bloomquist, program director at rival WGST, said "Hub Radio's" rotating panel may keep regular
listeners from "bonding" with the participants. But otherwise, "I applaud anybody willing to try something new
and different."

Bloomquist said he has plans to do his own "reality show"-style talk show this fall but won't reveal the
details.

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 PRESS RELEASE
FOR IMMEDIATE RELEASE CONTACT: Joel Aaron
March 20, 2007 Convergence Entertainment, LLC
678-910-3101
joel@thehubradioshow.com

Atlanta-based Convergence Entertainment

Launches America’s First Competition Talk Show
– Next Generation Talk Radio

WHAT: The Hub Radio Show

WHEN: Saturdays, 6PM and Sundays at 7PM

WHERE: News/Talk 920am WGKA Radio

Atlanta, GA – The Hub Radio Show is America’s First Competition Talk Show

with one of the most original formats on talk radio today. It aims at the next

generation of talk radio listeners. A panel of six young professionals (ranging

from late 20’s to mid 40’s), all in the Atlanta area, record every week at bars

around Atlanta. A weekly “Hub Pledge” is introduced to the panel and listeners

call-in during LIVE Talkback segments to sound off on the issues the panelists

have introduced. Timed “Face-Off” debate segments feature the new pledge on

the “hot seat” against another listener-chosen panelist defending his seat on the

panel. The program concludes with a tabulation of the listener votes to determine

who stays on the panel given their performance on the show that evening.

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 The Hub Radio Show is community-driven conversation and focuses on

engaging an issue from a series of competing worldviews. Fast-paced, sarcastic,

ironic and full of fun. The show is culture and social issues talk covering local and

national stories. The program is the brainchild of Atlanta native and radio talent

Joel Aaron, developed over eight years of facilitating life discussion groups in

bars all around Atlanta with people from all walks of life. The show’s mission is to

re-awaken popular culture to the art of conversation by encouraging the pursuit

of the most practical and affective answers to the questions of life.

For free downloads of archived show segments go to

THEHUBRADIOSHOW.COM and click on “The Vault”. For a demo and more

information contact Joel Aaron at 678-910-3101 or joel@thehubradioshow.com

or Jeff Carter at 678-488-2882 and jeff@thehubradioshow.com.

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