RUBRIC

ACC501- ACCOUNTNG FOR MANAGERS

EVALUATION
CRITERIA
1. COMPANY
PROFILE (5 Marks)
-History of the Company.
-Business of the
Company.
-Management of the
Company.
-Competitors.
-Position of the company
in the Industry

2. DATA
PRESENTATION
AND ANALYSIS (5
Marks)

3. DATA
INTERPRETATION
(15 Marks)
--How the company has
performed compared to
the last year?
( Efficiency and
Profitability ratios are to
be considered)
(5marks)
-How the company has
performed compared to
Competitors? (5marks)
- On the basis of analysis

FAILS TO MEET
EXPECTATIONS
(0-2 marks)

MEETS
EXPECTATIONS
(3-4 marks)

EXCEEDS
EXPECTATIONS
(5 marks)

Student is not
aware of the
company profile
and initiatives
taken and shows no
insight into the
functioning of the
organization.

Student is partly
aware of the
company profile
and initiatives
taken and shows
some insights into
the functioning of
the organization

Out of five points,

lesser than three
points mentioned.

Out of five points

asked, three to four
points mentioned.

Student is updated
about the company
profile and
initiatives taken
and shows insights
into the functioning
of the organization
and is aware of
important policy
initiatives and
developments in
the organisation

(0-1 marks)

(2-3.5 marks)

All the points

correctly
mentioned.
(3.5-5 marks)

Unclear lay out and

no proper
formatting of
financial statement

Layout is mostly
cleared and finacial
statments are
partially in format.

Lay-out
is
functional and clear
and formatting is
done properly

Incorrect or
inappropriate data
used.
(0-4 marks)

Correct data used

with minimal
errors.
(5-9 marks)

Correct data used

without any errors.

Student is not able Student is partially

to analyse the
able to analyse the
ratios and interpret ratios and interpret
the position of
the position of
company, including company, including
indications where
indications where
the company is
the company is
lacking.
lacking
Incorrect or
inappropriate data
used for ratio
calculation;

Correct data used

with minimal
errors; generally
correct comparison

(10-15 marks)
Student is able to
analyse the ratios
and interpret the
position of
company, including
indications where
the company is
lacking
Correct data used
without any
errors, or
assumption(s)

SCORE

as well as using other

relevant information (like
referring to the annual
statement of the company
or other sources) decide
whether you would like
to invest in the shares of
the company and why?
( Share Price of the
company, EPS, PE Ratio,
Dividend Payout Ratio
and Solvency Ratios)
(5marks)
4. CASH FLOW
ANALYSIS (5 Marks)
Analyze companys cash
position for one year on
the basis of operating,
investing and financing
activities.

incorrect
comparison and
conclusions drawn.

and conclusions
drawn.

made for
unavailable data;
correct
comparison and
conclusions drawn.

(0-1 marks)

(2-3 marks)

(4-5 marks)

Student is not able

to analyze the cash
position of the
company.

Student is partially
able to interpret
and write about the
companys cash
position.

Student is able to
correctly interpret
the cash position by
analyzing the
different activities.

Correct activities
identified; partial
interpretation and
conclusion drawn.

Correct
activities
identified; correct
basis of
interpretation and
conclusion drawn.

Inappropriate
activity
identification and
wrong conclusion
drawn.

Scoring:
Below 15= Fails to Meet Expectations.
15-20= Meets Expectations.
20 Above= Exceeds Expectations.