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Basic concepts
Data versus Information
Data refers to raw, unevaluated facts, figures, symbols, objects, events, etc. Data
may be a collection of facts lying in storage, like a telephone directory or census
records.
Information is data that have been put into a meaningful and useful context and
communicated to a recipient who uses it to make decisions. Information involves
the communication and reception of intelligence or knowledge. It appraises and
notifies, surprises and stimulates, reduces uncertainty, reveals additional
alternatives or helps eliminate irrelevant or poor ones, and influences individuals
and stimulates them to action. An element of data may constitute information in a
specific context; for example, when you want to contact your friend, his or her
telephone number is a piece of information; otherwise, it is just one element of data
in the telephone directory.
Computers have made the processing function much easier. Large quantities of data
can be processed quickly through computers aiding in the conversion of data to
information. Raw data enter the system and are transformed into the system's
output, that is, information to support managers in their decision making.
Characteristics of Information
The characteristics of good information are relevance, timeliness, accuracy, costeffectiveness, reliability, usability, exhaustiveness, and aggregation level.
Information is relevant if it leads to improved decision making. It might also be
relevant if it reaffirms a previous decision. If it does not have anything to do with
your problem, it is irrelevant. For example, information about the weather conditions
in Paris in January is relevant if you are considering a visit to Paris in January.
Otherwise, the information is not relevant.
Timeliness refers to the currency of the information presented to the users.
Currency of data or information is the time gap between the occurrence of an event
in the field until its presentation to the user (decision maker). When this amount of
time is very short, we describe the information system as a real-time system.
Accuracy is measured by comparing the data to actual events. The importance of
accurate data varies with the type of decisions that need to be made. Payroll
information must be exact. Approximations simply will not suffice. However, a
general estimate of how much staff time was devoted to a particular activity may
be all that is needed.
Value of Information
Information has a great impact on decision making, and hence its value is closely
tied to the decisions that result from its use. Information does not have an absolute
universal value. Its value is related to those who use it, when it is used, and in what
situation it is used. In this sense, information is similar to other commodities. For
example, the value of a glass of water is different for someone who has lost his way
in Arctic glaciers than it is to a wanderer in the Sahara Desert.
Economists distinguish value from cost or price of a commodity incurred to produce
or procure the commodity. Obviously, the value of a product must be higher than its
cost or price for it to be cost-effective.
The concept of normative value of information has been developed by economists
and statisticians and is derived from decision theory. The basic premise of the
theory is that we always have some preliminary knowledge about the occurrence of
events that are relevant to our decisions. Additional information might modify our
view of the occurrence probabilities and consequently change our decision and the
expected payoff from the decision. The value of additional information is, hence, the
difference in expected payoff obtained by reduced uncertainty about the future
event.
Information supports decisions, decisions trigger actions, and actions affect the
achievements or performance of the organization. If we can measure the differences
in performance, we can trace the impact of information, provided that the
measurements are carefully performed, the relationships among variables are well
defined, and possible effects of irrelevant factors are isolated. The measured
difference in performance due to informational factors is called the realistic value or
revealed value of information.
For most information systems, particularly those supporting middle and top
management, the resulting decisions often relate to events that are not strictly
defined and involve probabilities that cannot be quantified. The decision-making
process often is obscure and the outcomes are scaled by multiple and incomparable
dimensions. In such cases, we may either attempt to perform a multiattribute
analysis or derive an overall subjective value. The subjective value reflects people's
comprehensive impression of information and the amount they are willing to pay for
specific information (Ahituv, Neumann, & Riley, 1994).
Information as an Aid to Decision Making
Simon (1977) describes the process of decision making as comprising four steps:
intelligence, design, choice, and review. The intelligence stage encompasses
collection, classification, processing, and presentation of data relating to the
organization and its environment. This is necessary to identify situations calling for
decision. During the decision stage, the decision maker outlines alternative
solutions, each of which involves a set of actions to be taken. The data gathered
during the intelligence stage are now used by statistical and other models to
forecast possible outcomes for each alternative. Each alternative can also be
examined for technological, behavioural, and economic feasibility. In the choice
stage, the decision maker must select one of the alternatives that will best
contribute to the goals of the organization. Past choices can be subjected to review
Number of farms
Number of units of arable land (hectares, fedans, acres)
Average farm size
Amounts of selected farm inputs applied annually
Production per year on a unit of land for selected crops
A second example of data that might be recorded in a database (this time involving
data internal to the organization) is as follows:
Number of extension staff by category and assigned to a particular village,
region, or area
Number of work hours devoted by staff to selected concerns for a particular
village, region, or area
Total extension salary costs and other expenses by village, region, or area
Number of demonstrations conducted for selected farm technologies by village,
region, or area
Number of on-farm trials conducted for selected farm technologies by region or
area
Number of radio, TV, and print media releases regarding selected farm
technologies by time period and region or area
Figure 1. Role of information in the decision process.
The ratio between the amount of farmland and the various categories of
extension staff members
Amount of extension financial operating resources allocated per year to selected
farmer problems or concerns
Amount of extension financial resources, both salary and operating expenses,
allocated per year to selected extension approaches to solving different farmer
problems or concerns
Information obtained from these kinds of analyses is normally summarized in a twoway tabular format. And likewise, the information often is compared over time.
Managers can then use such information to make predictions, for example to
forecast costs of particular undertakings for budgeting purposes or as a basis for
predicting results if a given change is made, such as change in the number of
demonstrations with a given change in staffing.
Decision-Making Information System. This system goes one step further in the
process of decision making and incorporates the value system of the organization or
its criteria for choosing among alternatives. An extension organization's values are
many and varied. They include concerns for resolving farmer problems, increasing
and providing for stability of farmer incomes, and improving the quality of farm life.
But they also including and providing for stability of farmer incomes, and improving
the quality of farm life. But they also include an intent to provide well for staff
members (training, adequate salaries, etc.) and to aid in the process of bringing
about rural economic development.
Table 1. Information Groups in India's Agricultural Extension System.
Levels
Groups
Central
State
District
Block
(county)
Organization of a database
Data are usually generated at the field level through transaction-processing
systems, but once the data are captured, any echelon along the organizational
hierarchy may use them, provided that information requirements have been well
defined, appropriate programmes have been implemented, and a means has been
arranged for the sharing of the data. This would imply that the same data can be
used by different sets of programmes; hence we distinguish between the database
(a set of data) and the applications (a set of programmes). In a decision support
system (DSS), this set of programmes is the model base (Keen & Morton, 1978).
The term database may refer to any collection of data that might serve an
organizational unit. A database on a given subject is a collection of data on that
subject that observes three criteria: comprehensiveness (completeness),
nonredundancy, and appropriate structure. Comprehensiveness means that all the
data about the subject are actually present in the database. Nonredundancy means
that each individual piece of data exists only once in the database. Appropriate
structure means that the data are stored in such a way as to minimize the cost of
expected processing and storage (Awad & Gotterer, 1992).
The idea of a large corporate database that can be flexibly shared by several
applications or model bases has been realized by means of software packages
specially devised to perform such tasks. These packages, called database
management systems (DBMSs), are available in the market under different trade
names such as ORACLE, SYBASE, INGRES, FOXBASE, and dBASE.
End-user computing
The widespread use of personal computers and computer-based workstations has
brought with it the age of end-user computing. End-user computing is a generic
term for any information-processing activity performed by direct end users who
actually use terminals or microcomputers to access data and programmes. The
manager as end user may be provided with powerful software (like DBMS) for
accessing data, developing models, and performing information processing directly.
This has brought computing directly under the control of the end users and
eliminates their dependence on the information systems specialist and the rigidities
of predesigned procedures. They may now make ad hoc queries of information and
analyse it in various ways. They may write programmes, or may often use readymade programmes stored in the computer, using the computing power of a local PC
or the mainframe to which it is connected.
Figure 2. A typical MIS for a national extension system.
Keeping in view the requirements of the extension system and the budget
constraints of the states, a typical design of the computer-based MIS is shown in
Figure 2.
However, the actual design may vary with the size of the state and other
considerations. An integrated database for the entire state may be supported by a
mainframe/minicomputer at the state headquarters. Suitable programmes for the
analysis of data may be designed to provide an interactive decision support system
at the state level. Each district and subdivision may be provided with a mini/micro
computer, depending on the volume of data to be handled. The computers in the
districts and subdivisions may be networked with the state computer. The local data
may be stored and processed in the district/subdivision, and the shared data with
appropriate level of aggregation may be transmitted to the state headquarters to
update the integrated database. The districts and subdivisions would have direct
access to the integrated database with proper authorizations assigned to them
through their passwords. The blocks may have only the input-output terminals
connected to the subdivision computer to feed data to the subdivision and make online inquiries as and when necessary.
Summary
In this chapter, we have defined and described the basic concepts of a management
information system. The characteristics of good information, namely, relevance,
timeliness, accuracy, cost-effectiveness, reliability, usability, exhaustiveness, and
aggregation level, have been described. The role of information systems in the
process of decision making and the value of information have been explained. Four
types of MIS, namely, databank information system, predictive information system,
decision-making information system, and decisiontaking information system, have
been presented. The role of MIS in management of agricultural extension
programmes and the conceptual design of a MIS in an agricultural extension
organization have been described.
Basic computer concepts have been explained. The advantages and disadvantages
of centralized versus decentralized systems have been examined. The need for
organizing databases and their integration and the need for programmes for
decision analysis to evolve a decision support system have been explained. An
assessment of hardware, software, and networking requirements for a typical
computer-based MIS for a national agricultural extension system have been
illustrated.
References
Ahituv, N., Neumann, S., & Riley, H. N. (1994). Principles of information systems for
management (4th ed.). Dubuque, IA: Wm. C. Brown Communications.
Awad, E. M., & Gotterer, M. H. (1992). Database management. Danvers, MA: Boyd &
Fraser.
INFORMATION SYSTEMS
from a hardware standpoint is straddling the fine line between too much and
not enough, while keeping an eye on the requirements that the future may
impose.
Applying foresight when designing a system can bring substantial rewards in
the future, when system components are easy to repair, replace, remove, or
update without having to bring the whole information system to its knees.
When an information system is rendered inaccessible or inoperative, the
system is considered to be down.
A primary function of maintaining an information system is to minimize
downtime, or hopefully, to eradicate downtime altogether. The costs created
by a department, facility, organization, or workforce being idled by an
inoperative system can become staggering in a short amount of time. The
inconvenience to customers can cost the firm even more if sales are lost as a
result, in addition to any added costs the customers might incur.
Another vital consideration regarding the design and creation of an
information system is to determine which users have access to which
information. The system should be configured to grant access to the different
partitions of data and information by granting user-level permissions for
access. A common method of administering system access rights is to create
unique profiles for each user, with the appropriate user-level permissions
that provide proper clearances.
Individual passwords can be used to delineate each user and their level of
access rights, as well as identify the tasks performed by each user. Data
regarding the performance of any user unit, whether individual,
departmental, or organizational can also be collected, measured, and
assessed through the user identification process.
KEY POINTS
Managers should keep in mind the following advice in order to get the most
out of an information system:
BIBLIOGRAPHY
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OH: Thomson/South-Western, 2005.
TIME
FORMAT
TRAINER
OBJECTIVES
At the end of this session, participants should be able to understand and appreciate:
1.Principles and elements of MIS
2.The relationship between organizational structure and MIS
3.Information requirements for MIS
4.Different types of MIS
Exhibit 1
Exhibit 2
MIS elements
Exhibit 3
Steps in planning
Exhibit 4
Exhibit 5
Controlling
Exhibit 6
Exhibit 7
Decision making
Exhibit 8
System
Exhibit 9
Exhibit 10
Exhibit 11
Exhibit 12
Information
Exhibit 13
Exhibit 14
Exhibit 15
Exhibit 16
Exhibit 17
Exhibit 18
Exhibit 19
Types of MIS
Exhibit 20
Exhibit 21
MIS criteria
Exhibit 22
REQUIRED READING
Reading note: Management information systems
BACKGROUND READING
None.
SPECIAL EQUIPMENT AND AIDS
Overhead projector and chalkboard
Show EXHIBIT 1. Define and discuss what a management information system (MIS)
is, and how it helps an organization. Identify elements of MIS: management, system
and information (EXHIBIT 2). Each of these should be discussed individually.
Management information is an important input for efficient performance of various
managerial functions at different organization levels. The information system
facilitates decision making. Management functions include planning, controlling and
decision making. Show EXHIBIT 3 and discuss various steps in planning. Using
EXHIBIT 4, discuss the basic requirements for information during the planning
process, and emphasize their importance. Controlling compels events to conform to
plans. It includes setting performance standards, measuring performance against
those standards, and correcting deviations (EXHIBIT 5). Show EXHIBIT 6 and discuss
the information requirements for the controlling function. Decision making is the
core of management and aims at selecting the best alternative to achieve an
objective. The decisions may be strategic, tactical or technical (EXHIBIT 7). Strategic
decisions are characterized by uncertainty. They are future oriented and relate
directly to planning activity. Tactical decisions cover both planning and controlling.
Technical decisions pertain to implementation of specific tasks through appropriate
technology. The elements of decision making include the model, criteria, constraints
and optimization. A model is a quantitative-cum-qualitative description of a
problem. Criteria relate to methods for achieving goals. Constraints are the limiting
factors. Once the decision problem is fully described in a model, criteria stipulated
and constraints identified, the decision-maker can select the best alternative. That
is optimization.
Show EXHIBIT 8. Define and discuss the concept of a system. Observe that modern
management is based upon the systems approach, which views an organization as
a system of mutually dependent variables and composed of a set of interrelated
sub-systems. This interrelationship is a fundamental concept in the systems
approach to management. Show EXHIBIT 9 and discuss how a system can be
perceived. The basic elements of the organization include the individual, the formal
and informal organization, patterns of behaviour, role perception, and the physical
environment (EXHIBIT 10). Show EXHIBIT 11 and discuss the relevance of the
systems approach in the design of an MIS. MIS aims at inter-relating, coordinating
and integrating different sub-systems by providing information to facilitate and
enhance the working of the sub-systems and achieve synergism.
Show EXHIBIT 12. Define information in generic terms as well as in the context of
different levels of decision making. Note that all data are not necessarily
information. The value of management information lies in its content, form and
timing of presentation. Discuss the role of the information system in linking different
components of the organization through integration, communication and decision
making. Integration aims at ensuring that different sub-systems work together
towards the common goal. Coordination and integration are essential controlling
mechanisms to ensure smooth functioning in the organization. Communication is a
basic element of organizational structure and functioning to integrate different subsystems at different levels to achieve organizational goals. Information is generated
in the organizational structure. Show EXHIBIT 13. Information requirements are
different at all levels of the organization. As information flows from bottom to top, it
becomes more and more focused as a result of capsulization and concretization. In
contrast, information becomes increasingly diffuse as it flows from top to bottom.
Definition
EXHIBIT 2
MIS ELEMENTS
Management functions
Planning
Controlling
Decision making
Information system
Management information
EXHIBIT 3
STEPS IN PLANNING
1. Selecting objectives
CONTROLLING
Controlling involves
1. Establishing standards of performance in order to reach the objective
2. Measuring actual performance against the set standards
3. Correcting deviations to ensure that actions remain on course
Source: Murdick, R.G., and Ross, J.E. 1975. Information Systems for Modern
Management. Englewood Cliffs, NJ: Prentice-Hall.
EXHIBIT 6
DECISION MAKING
SYSTEM
1.
The individual
2.
3.
4.
5.
EXHIBIT 11
INFORMATION
'A set of classified and interpreted data used in the decision making process"
Source: Lucas, H., Jr. 1978. Information Systems Concepts for Management. New
York, NY: McGraw-Hill.
Information has also been defined as some tangible entity which serves to reduce
uncertainty about future state or events
In the context of different levels of decision making, information can be described
as:
source
data
inference and predictions drawn from the data
value and choices (evaluation of inferences with regard to the objectives, and
then choosing courses of action)
action which involves a course of action
The value of management information lies in its content, form and timing of
presentation
EXHIBIT 13
EXHIBIT 14
1. Concepts of organization
2. Organizational theories, principles, structure, behaviour and processes such as
communication, power and decision making
3. Motivation and leadership behaviour
EXHIBIT 15
Concepts:
Hierarchy of authority
Specialization
Formalization
Centralization
Modification of the basic model
Source: Davis, G., and Olson, M.H. 1984. Management Information Systems:
Conceptual Foundation, Structure and Development. New York, NY: McGraw-Hill.
EXHIBIT 16
Asking
Deriving from an existing information system
Synthesizing from characteristics of the utilizing system
Discovering from experimentation with an involving information system
Uncertainty level
Low
Strategy
High
6. Select one or more from the set of methods to implement the primary strategy
Source: Davis, G.B. 1985. Management Information Systems: Conceptual
Foundation, Structure and Development. New York, NY: McGraw-Hill.
EXHIBIT 19
TYPES OF MIS
1.
2.
3.
4.
EXHIBIT 20
MIS CRITERIA
Relevance
Management by exception
Accuracy
Adaptability
EXHIBIT 22
Organization-chart approach
Integrate-later approach
Data-collection approach
Database approach
Top-down approach
Systems approach
Modern management is based upon a systems approach to the organization. The
systems approach views an organization as a set of interrelated sub-systems in
which variables are mutually dependent. A system can be perceived as having:
some components, functions and the processes performed by these various
components;
relationships among the components that uniquely bind them together into a
conceptual assembly which is called a system; and
an organizing principle that gives it a purpose (Albrecht, 1983).
The organizing system has five basic parts, which are interdependent (Murdick and
Ross, 1975). They are:
the individual;
the formal and informal organization;
patterns of behaviour arising out of role demands of the organization;
the role perception of the individuals; and
the physical environment in which individuals work.
Concept
Hierarchy of
authority
Specialization
Formalization
Centralization
Modification of
basic model
Information model
of organization
Organizational
culture
Organizational
power
Organizational
growth
Goal displacement
Organizational
learning
Project model of
organizational
change
Systems that
promote
organizational
change
Organizations as
socio-technical
systems
2. Identify characteristics of the four elements (in 1, above) in the development process
which could affect uncertainty in the information requirements.
Types of MIS
MIS can be categorized (Mason, 1981) as follows:
Databank information systems refer to creation of a database by classifying and
storing data which might be potentially useful to the decision-maker. The
information provided by the databank is merely suggestive. The decision-maker has
to determine contextually the cause and effect relationships. MIS designs based on
the databank information system are better suited for unstructured decisions.
Predictive information systems provide source and data along with predictions
and inferences. The decision-maker can also enquire as to 'what if a certain action is
taken?' and whether the underlying assumptions are true. This type of MIS is useful
for semi-structured decisions.
Decision-making information systems provide expert advice to the decisionmaker either in the form of a single recommended course of action or as criteria for
choice, given the value system prevailing in the organization. The decision-maker
has just to approve, disapprove or modify the recommendation. Decision-making
information systems are suitable for structured decisions. Operations research and
cost-effectiveness studies are examples of decision-making information systems.
Decision-taking information systems integrate predictive information and
decision-making systems.
Process of MIS
The MIS implementation process (Table 3) involves a number of sequential steps
(Murdick and Ross, 1975):
1. First establish management information needs and formulate broad systems
objectives so as to delineate important decision areas (e.g., general management,
financial management or human resources management). Within these decision
areas there will be factors relevant to the management decision areas, e.g., general
management will be concerned about its relationship with the managing board,
institute-client relationships and information to be provided to the staff. This will
then lead the design team to ask what information units will be needed to monitor
the identified factors of concern. Positions or managers needing information for
decision making will be identified.
2. Develop a general description of a possible MIS as a coarse design. This design
will have to be further refined by more precise specifications. For efficient
management of information processing, the MIS should be based on a few
databases related to different sub-systems of the organization.
3. Once the information units needed have been determined and a systems design
developed, decide how information will be collected. Positions will be allocated
responsibility for generating and packaging the information.
4. Develop a network showing information flows.
5. Test the system until it meets the operational requirements, considering the
specifications stipulated for performance and the specified organizational
constraints.
6. Re-check that all the critical data pertaining to various sub-systems and for the
organization as a whole are fully captured. Ensure that information is generated in a
timely manner.
7. Monitor actual implementation of the MIS and its functioning from time to time.
Table 3 Methodology for implementing MIS
4. Review
5. Preliminary analysis
6. Feasibility assessment
8. Analysis
9. Design
10. Development
11. Cutover
Six strategies for determining MIS design have been suggested by Blumenthal
(1969):
Organization-chart approach Using this approach, the MIS is designed based on
the traditional functional areas, such as finance, administration, production, R&D
and extension. These functional areas define current organizational boundaries and
structure.
Integrate-later approach Largely a laissez faire approach, it does not conform to
any specified formats as part of an overall design. There is no notion of how the MIS
will evolve in the organization. Such an MIS becomes difficult to integrate. In today's
environment - where managers demand quick and repeated access to information
from across sub-systems - the integrate-later approach is becoming less and less
popular.
Data-collection approach This approach involves collection of all data which
might be relevant to MIS design. The collected data are then classified. This
classification influences the way the data can be exploited usefully at a later stage.
The classification therefore needs to be done extremely carefully.
Database approach A large and detailed database is amassed, stored and
maintained. The database approach is more and more accepted for two main
reasons: first, because of data independence it allows for easier system
development, even without attempting a complete MIS; and, second, it provides
management with immediate access to information required.
Top-down approach The top-down approach involves defining the information
needs for successive layers of management. If information required at the top
remains relatively stable in terms of level of detail, content and frequency, the
system could fulfil MIS requirements (Zani, 1970). The usefulness of this approach
depends on the nature of the organization. It can be suitable for those organizations
where there is a difference in the type of information required at the various levels.
Total-system approach In this approach the interrelationships of the basic
information are defined prior to implementation. Data collection, storage and
processing are designed and done within the framework of the total system. This
approach can be successfully implemented in organizations which are developing.
References
Albrecht, K. 1983. A new systems view of the organization. in: Organization
Development. Englewood Cliffs, NJ: Prentice-Hall.
Bee, R., & Bee, F. 1990. Management Information Systems and Statistics.
[Management Studies Series] London: Institute of Personnel Management.
Blumenthal, S.C. 1969. Management Information System: A Framework for Planning
and Control. Englewood Cliffs, NJ: Prentice-Hall.
Burch, J.G., Jr., & Strater, F.R., Jr. 1979. Information Systems: Theory and Practice.
New York, NY: John Wiley.
Crowe, T., & Avison, D.E. 1982. Management Information from Databases. London:
Macmillan.
Davis, G.B. 1982. Strategies for information requirements determination. IBM
Systems Journal, 21 (1): 4-31.
Davis, G.B., & Olson, M.H. 1984. Management Information Systems: Conceptual
Foundations, Structure and Development. 2nd ed. New York, NY: McGraw-Hill.
Gorry, G., & Scott Morton, M.S. 1971. A framework for management information
systems. Sloan Management Review, Fall 1971.
Hopkins, R.C. et al., 1962. A Systematic Procedure for System Development:
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Kumar, H. 1989. Management Information Systems: A Conceptual and Empirical
Approach. New Delhi: Ashish Publishing House.
Lucas, H.C., Jr. 1978. Information Systems Concepts for Management. New York, NY:
McGraw-Hill.
Mason, R.O. 1981. Basic concepts for designing management information systems.
In: Mason, R.O., & Swanson, E.B. (eds) Measurements for Management Decision.
Philippines: Addison-Wesley.
Mehra, B.K. 1982. Putting management back into MIS. pp. 41-50, in: Keen, G.W. (ed)
Perspectives on Information Management. New York, NY: John Wiley.
Murdick, R.G., & Ross, J.E. 1975. Information Systems for Modern Management.
Englewood Cliffs, NJ: Prentice-Hall.
Zani, W.M. 1970. Blueprint for management information system. Harvard Business
Review, November-December 1970.