Hindustan Unilever

Company Overview

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HUL

INTRODUCTION
In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). In November
1956, these three companies merged to form Hindustan Lever Limited. In June 2007, the company
was renamed Hindustan Unilever Limited. HUL works to create a better future every day and helps
people feel good, look good and get more out of life with brands and services that are good for them
and good for others. HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving
consumer goods with strong local roots in more than 100 countries across the globe. Unilever has
67.25% shareholding in HUL.
Company Information
Industry:
Leadership:
Headquarters:
Employees:

FMCG, IT
Harish Manwani (Chairman)
Sanjiv Mehta (CEO and MD)
Mumbai, India
16,000 plus

VISION
To earn love and respect of India by making real difference to every Indian
HUL 2020 Goals: Halve the environmental footprint of our products, Help more than 1 billion people
take action to improve their health and well-being, Source 100% of our agricultural raw materials
sustainably

FINANCIAL STATISTICS (FY2015)

Revenue

INR 30,170 crs

Operating
Income

INR 32,030.3 Crs

Total Assets

INR 3,724.11 Crs

Net Profit

INR 4,315.8 Crs

BRANDS
Food Brands
Annapurna Salt and Atta, Bru coffee
Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea, Lipton tea
Kissan squashes, ketchups, juices and jams
Knorr soups & meal makers and soupy noodles, Kwality Wall's frozen dessert
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Homecare Brands
Active Wheel detergent, Cif Cream Cleaner, Comfort fabric softeners
Domex disinfectant/toilet cleaner, Rin detergents and bleach
Sunlight detergent, Surf Excel detergent
Vim dishwash, Magic Water Saver
Personal Care Brands
Axe, Breeze beauty soap, Clear anti-dandruff hair products
Clinic Plus shampoo and oil, Close Up toothpaste
Dove, Denim shaving products, Fair & Lovely, Hamam
Lakm beauty products and salons, Lifebuoy soaps and hand wash range
Liril 2000 soap, Lux , Pears soap, Pepsodent toothpaste, Pond's
Rexona soap, Sunsilk shampoo, Sure anti-perspirant
Vaseline
Water Purifier Brand
Pure It Water Purifier

SUPPLY CHAIN

HUL consists of over 100 Manufacturing plants

2000+ suppliers as a resource of raw materials and intermediates packaging
material for its 1000 products
Products are distributed across the country through a network of 4 warehouses
HUL has a network of over 2500 redistribution stockist, covering over 2 million
retail outlet
Total coverage of 6.4 million retail outlets
Distribution network directly covers entire urban population
Distribution Strategy - Use of Information Technology
Redistribution Stockist are connected through an Internet-based network,
called RS Net, for online interaction to supply stocks at the right time and place
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in the most cost effective manner.

Network is installed at all 35,000 distributor points which makes for accurate
on-the-fly demand projections and helps avoid stock-out losses.
Other New Channels:
Hindustan Unilever Network(HUN): Direct selling channel for home and
personal care and foods(started in 2003).
Out-of-Home Network: Alliance with Pepsi Co. Vending machines for hot
beverages like tea and coffee etc.

SWOT
ANALYSIS

1.
2.
3.
4.

Strength

HUL is a part of the Unilever group, hence strong brand equity

It has over 15000 employees
Two R&D centres in India in Mumbai and Bangalore
Products with presence in over 20 consumer categories with over 700 million
Indian consumers using its products
5. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling,
women empowerment etc

Weakness

1. Market share is limited due to presence of other strong FMCG brands

2. HUL products has stiff competition from big domestic players and international
brands

Opportunity

1. Tap rural markets and increase penetration in urban areas

2. Mergers and acquisitions to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies

2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

RECENT NEWS

HUL recognized as Company of the Year by ET Awards for Corporate Excellence

Hindustan Unilever Limited was recognized as the most innovative marketer on mobile, at the
Mobile Marketing Association (MMA) India forum held in September 2015.
Hindustan Unilever launched The Unilever Foundry in India on 9th October 2015.
HUL shines at the DMA ECHO ASIA 2015 Awards
HUL features in Forbes list of the Worlds Most Innovative Companies 2015
HUL wins for Corporate Governance Excellence

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HUL

Kan Khajura Tesan wins Creative Effectiveness Award at Cannes

HUL wins the top FMCG award at the Dun & Bradstreet Corporate Awards 2015

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