Escolar Documentos
Profissional Documentos
Cultura Documentos
COURSE DESCRIPTION
This course is designed to discuss the description, analysis and synthesis of environmental
factors that affect the performance of business organizations. These factors are presented in a
strategic framework to facilitate responses to the complexity and dynamism in an
organizations environment. The interrelationships among environmental factors, industry
forces, and business are highlighted in an effort to provide students with broad perspective
and sharp vision to the future. Students will be trained to identify and analyze key
environmental factors, anticipate trends and directions of those factors, understand the
complex and continuously changing interrelationships among them, and identify business
opportunities and threats brought by the environmental change.
This course will explore the following environmental factors:
Economic
Demography
Social-Cultural
Political (domestic and international)
Technological (information/communication and processing)
Natural
Governmental
The legal and ethical factors are, of course, very important subsets of business environment,
and are discussed in separate courses.
Course Objectives
Upon successful completion of the course, the student should be able to:
1. Describe and explain the basic conceptual themes and ideas of the
interaction of business and its environment.
2. Identify relevant and important environmental factors interacting with
a business organization, analyze the patterns and trends of those
factors and the interactions, and translate those patterns and trends in
terms of opportunities and threats to the organization.
3. Analyze how the environmental factors affects business decisions, and
understand some of the business implications of changes in the
environment.
4. Develop and formulate better business strategy.
The course aims at preparing students to have broader perspective, to be more
visionary and more environment conscious, and to have better managerial
judgment and wisdom.
Course Outline
This course is topical in nature, and each topic will be delivered by an expert in the field.
Session
Topics
01
------------02
------------03
------------04
------------05
------------06
------------07
------------08
------------09
------------10
------------11
------------12
------------13
------------14
------------15 - 18
Course Overview
-----------------------------------------------------------------------------------Demographical Environment
-----------------------------------------------------------------------------------Social Environment
-----------------------------------------------------------------------------------Cultural Environment
-----------------------------------------------------------------------------------Domestic Political Environment
-----------------------------------------------------------------------------------International Political Environment
-----------------------------------------------------------------------------------Natural Environment
-----------------------------------------------------------------------------------Technological Environment: Information Technology
-----------------------------------------------------------------------------------Technological Environment: Processing Technology
-----------------------------------------------------------------------------------Governmental Environment
-----------------------------------------------------------------------------------Economic Development
-----------------------------------------------------------------------------------Regional Economy
-----------------------------------------------------------------------------------Monetary & Fiscal Policies
-----------------------------------------------------------------------------------Industry & Sectoral Policies
-----------------------------------------------------------------------------------Presentation and Class Discussion
5
Class Requirements
Attendance and Participation. Students are expected to attend the class on a regular basis,
faithfully complete all assignments and readings on the dates assigned, and actively participate
in class activities and discussions. Active class participation is essential to do well in the class.
Class participation grades will be determined on the basis of your contributions to class
discussion (especially case discussion).
Written Case Reports. Each student is required to submit a case report (limited to 5 (five) pages
of written text, not counting appendix items, charts, etc.) for each topic. In total, you have to
submit 13 (thirteen) case reports. The purpose of this assignment is to let you learn and
develop some in-depth expertise on each specialized topic in the business environment.
Research Paper. Each student will have to complete a written research report on the analysis of
environmental factors affecting a business organization. You need to select a particular industry,
and then focus your analyses on the impact of each environmental factors on the industry and
the firm. The writing style should strictly follow standards set by the Gadjah Mada International
Journal of Business. Students are seriously warned plagiarism and other forms of academic
dishonesty, and therefore should pay serious attention to proper referencing. It is a good idea to
have a one page executive summary at the beginning of the paper. The basis for evaluating the
written report will be quality of content (quality of research and analysis, meaningful content
and timely information), clarity of expression (including well designed tables and charts) and
organization (all parts of the paper should fit together). The first draft of the paper is due for
presentation on session 15. During the presentation, critiques and inputs from other class
members and the lecturer should be utilized to improve the paper. The final report is due 3
(three) weeks after the last class session.
6
Grading Scheme
The grade for this course will consist of the following elements:
13 case reports (each 5 points)
65 points
1 Individual research paper
20 points
Individual class participation
15 points
Total
100 points
Domestic
Political
Economic Development
International
Political
The Firm
Governmental
Industry and Sectoral
Policies
Regional
Economy
Natural
Environment
Tasks of Managers:
Identify a number of
likely trends emerging
in the external
environment
Industry
analysis
Market (customer)
analysis
Competitor
Analysis
Interest group
Analysis
Supplier
Analysis
Governmental
Analysis
Other stakeholder
analysis
Business:
Opportunities and Threats
Distinctive Competence
Creation of Strategy
Managerial values
Evaluation and
choice of strategy
Strategic plans
Social responsibility
10
Economic
Socio-cultural
Political
Natural
Technological
Governmental
Demographics
Characteristics
Impact
New Competitive
Landscape
Visionary/
Futuristic
View
Driving
Forces
Key
determinants
Basic
Strategic
Issues
Hypercompetitive markets
Blurring of industry
boundaries
Extreme emphasis on
customer values
New competitive
requirements: strategic
flexibility and continuous
learning
Economic Environment
Structure and Changes in
Economic Conditions
Economic
Development
Regional
Economy
Industry and
Sectoral Policies
Impact on
Economic
Welfare
Finance and
Investment
Industry
and Trade
12
Demographic Environment
Demographic Profile
Structure and Changes in
Demographic Variables
By
Age
By
Gender
By
Ethnicity
By
Education
By
Income
By
Occupation
By
Region
Impact on
Work Force
Work Place
Cost
structure
Social-Cultural Environment
Basic local values
and traditions
Social and
cultural changes
Impacts on
Individual and group/collective
beliefs, values, perceptions,
attitudes, opinions, and
lifestyles
National
planning
Roles of
business
countries
Prosperous and poor countries
(North and South)
economic institutions
Impact on
Indonesian
politics
Indonesian
economy
Business opportunities and
threats
16
Technological Environment
Technological Revolution:
Trends, Advancement and
Development
Areas
Characteristics
Strategic
issues
Impacts on
(as examples)
Product
Developments
and innovation
Process
improvement
Manufacturing
facilities
automation
Improvements in
marketing
techniques
New market
development
Changes in the
nature of
competition
Natural Environment
Business
Reciprocal relationship
Increasing
cost of pollution
control
Regulatory
demands
Public demands
for environmental
protection
Environmental
Management
System
The Ecology
Pollution:
Air
Water
Land
Cross-media
Customer demand
for clean processes
and products
Competitive
requirement
International
trade
agreement
New
technologies
for pollution
prevention
The greening
of management
Business opportunities
and threats
18
Governmental Environment
Structure and
Behavior of Government
Laws
Regulations and Deregulations
Pressures
Leadership
Roles
Political agenda
Current
Issues
Regional autonomy
Relations between central and local
government
Privatization of state-owned
enterprises
Impacts on
The nature and scope of
government relations with
business
Rules of the game
THANK YOU
20