Escolar Documentos
Profissional Documentos
Cultura Documentos
Completed by:
Group 3
Cassidy Craig
Jonathan Neal
Sabrina DAli-Mendoza
Francis Salatino
Jessica Klayman
Date:
TABLE OF CONTENTS
3
Cover.1
Title.2
Table of Contents....3
Executive Summary.4
Introduction.4
Test Plan and Procedures.5
Users.6
Scenarios.7
Top Findings and Severity Codes.8
Analysis from Questionnaires.10
Recommendations.11
Urge to Action.12
Appendices
Section 1 - Heuristic Evaluation.13
Section 2 - Moderator Script.26
Section 3 - Screening Questionnaires.27
Section 4 - Post-Task Questionnaires.30
Section 5 - Post-Test Questionnaires.36
Section 6 - Personas.44
Section 7 - Session Logs.48
Section 8 - Test Plan.49
Section 9 - Miscellaneous.71
EXECUTIVE SUMMARY
Our group analyzed a smartphone app called Project Color. Overall, the study
participants did not enjoy using the app, because they encountered numerous design
flaws and usability issues that hindered their progress in significant ways. The majority
opined that while the app is capable of doing what it should, its structure and layout are
too confusing for it to really be useful. The symbols and prompts are also problematic,
often leading to dead ends when the user cant figure out what to do or where to go
next. These various problems are quite damaging, because Project Color is only likely
to be used for a short time, and users will probably not want to spend a lot of time
learning how it works. We offer our recommendations for change below.
Specifically, the study participants encountered high priority usability issues with
the following areas:
Navigating backwards and forwards,
Locating the checkout menu, and
Utilizing the Match It feature.
For a more detailed description, see Top Findings and Severity Codes.
Fortunately, these various flaws might be repaired without too much extra effort, as the
core area that needs work is the just clarity of the signifiers. The majority of our
volunteers agreed that the app is capable of doing what is should. Most of the usability
problems will be resolved if the buttons and prompts are reworked.
INTRODUCTION
Since the advent of the first Smartphones, applications (or apps) have become
increasingly popular. With even fast food companies such as McDonalds and Steak N
Shake releasing apps to make commerce run more smoothly, reach out to customers
with promotions, and gather data, Smartphone apps have become a ubiquitous part of
the digital landscape. Today you can check your bank balance, deposit checks into
your account, order goods and services from Amazon all with the click of a button. This
makes it easier for both customers to shop and it also gives those companies a direct
connection to the users of their goods and services.
In theory, commercial Smartphone apps should be mutually beneficial for both
the users of those apps and the companies that develop them. Such apps should be
easy to use even for novice users, complete with features like as Help/Technical
support, intuitive user-interface, and other features that will encourage potential
customers to save time and spend less time in the store.
Home Depots Project Color app is supposed to make it easier for customers to
pick out house paint, and give them an idea of what various colors would look like on
the surfaces they intend to paint. We tested the applications usability by asking
volunteers of varying levels of proficiency to perform basic tasks using Project Color.
The following report is covers our methods of testing as well as the results and
conclusions weve drawn based on feedback from our volunteers.
USERS
We had four users for our testing purposes.
The first user was a Female who is 34 years old. This user has average
proficiency when it comes to technology. She mostly uses her apps for social media
and has downloaded a total of 6 in the past month. When asked about average amount
of time spend on apps in an average week she responded with 7-8 hours. She fit our
parameters and was found to be a good test user.
The second user was a Male who is 67 years old. This user rated himself as a 5
in proficiency when it comes to technology on a scale of 1-10. He mostly uses a
desktop computer and has not downloaded any apps in the past month. This user
mostly uses email and messaging functions on his smartphone. When asked about
average amount of time spend on apps in an average week she responded with 1 hour.
He fit our parameters and was found to be a good test user.
The third user was a Female who is 27 years old. This user rated their
proficiency as a 6 on a scale of 1-10 when it comes to technology. She mostly uses her
apps for games and has downloaded none in the past month. When asked about
average amount of time spend on apps in an average week she responded with less
than 1 hour. She fit our parameters and was found to be a good test user.
The final user was a male who is 23 years old. This user rated their proficiency
as a 7 on a scale of 1-10 when it comes to technology. He mostly uses apps for social
media, text messaging, bleacher report and emails. He has downloaded a total of 3
apps in the past month. When asked about average amount of time spend on apps in
an average week he responded with 6-7 hours. He fit our parameters and was found to
be a good test user.
As you can see we had a variety of users to test and each has a different level of
technology proficiency as well as experience levels with applications. This allowed us
to diversify our results and avoid any bias results.
SCENARIOS
Each moderator made the effort to keep the testing scenario both professional
and organized for every volunteer. Each volunteer would be greeted and given a
general understanding of what the test pertains too in terms of content. Once the
volunteer agrees to partake in the study they are given the consent form. This form
gives a brief overview of both their rights and the right of the moderator. Once this
document is signed the moderator begins the pre-screening questionnaire. For further
reference and detail on the pre-screening script consult Section 1 of the Appendices.
Once the volunteer has located the app and downloaded the program successfully the
volunteer then begins the usability testing process. This begins with the volunteer filling
out the pre-task questionnaire. For further detail on these topics and the volunteers
consult Sections 3-5 of the Appendices. The volunteers would be both guided through
the app without instruction and with instruction from the moderator. This dual tactic
allows for a more thorough understanding of the user ability. Once the usability test was
complete the moderator would then administer the post task questionnaire. This is the
conclusion of the usability test where the volunteer is given the opportunity to express
their opinion on the user ability of Project Color.
The See It and Match It mode titles are too vague. The majority of our volunteers
expressed some concern that they were guessing where to go first.
The menu for Editing Tools is redundant as it only contains one editing tool. This is not
a significant usability problem, since the majority of our users were able to find the tool
inside without any trouble. However, it remains a design flaw.
There is no internal help menu. This is not a significant usability issue, because the
majority of our volunteers decided that they would not put much time into learning the
apps functions. We suggest improving the apps UI before adding more text.
10
Upon carefully reading each of the questionnaires there were several issues that
seemed to be a problem for each user who tested Home Depots Project color. There
were a lot of similarities in the features that the users liked as well. Any of the issues
that were mentioned by more than one user can safely be considered problematic.
Overall the user responses on their experience using Home Depots Project Color were
negative.
The most common problem, which was mentioned in one form or another in all
four of the surveys we conducted was that it was not user friendly or intuitive. While the
younger users in our group seemed to have less trouble completing the tasks than the
older users, none of the users thought that the user interface was consistent or selfexplanatory. Most users noted that there was no Back button on the menu. Another
user noted that the instructions on the opening screen See it and Match it are not
clear instructions on how to use the application or what to do first.
Several users had difficulty using the color match tool. As one of the applications
main features, the color match tool should be easy to use. This is a difficult flaw to
overlook, and since it showed up as an issue on several of our surveys it's probably an
issue that the developers of Project Color should consider addressing.
Half of the users we surveyed said that that the tasks they were asked to perform
took between 5 and 10 minutes, with two outliers. One user was able to complete the
tasks in under 5 minutes and another user took between 10 and 25 minutes. The user
who was able to complete the tasks in the shortest period of time gave a less negative
review of Project Color, and while overall, most of the feedback was negative, the user
who took the longest to complete the tasks feedback seemed more negative than the
others.
The most popular, or the only feature that each user said they liked about the
product was the color match feature, but that was also a feature that users had the most
difficulty using successfully. The idea of the color match tool was popular, but the
execution of it is problematic.
While several users noted that the concept was a good idea, most followed that
by saying that the bugs, and problem areas needed to be fixed in order for the
application to be useful to them. The general consensus was that the program would
be useful if it could easily do the things it is supposed to do, but that it was needlessly
complicated. Clarity of how or what it could do were also an issue. It was unclear to
our users whether or not you could purchase the paint color you choose using the
application, and if you could how it was done.
RECOMMENDATIONS
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As far as improvements for the Home Depot app go, our team has some
suggestions to offer based on the data we acquired. We have found that there are both
short-term and long-term improvements that can be made. The short-term
improvements are the smaller issues-the ones that are simple fixes. This means then
that the long-term improvements are the more difficult ones to deal with and the ones
that have greater effects on the usability of the app.
One of our short-term recommendations for improvement would be to make the
fact that there are two different drawing modes more clear. Through our testing we
discovered that most of the participants were unaware that this was even an option.
Another recommendation we have is to add a way to view two separate pictures at the
same time. The addition of this would be ideal for people who wish to compare colors
without the trouble of having to go back and forth through the app. There a few small
issues that, if resolved, would make the app much simpler to use. A specific problem we
encountered through testing was that tools for editing were scattered throughout the
app. We recommend collecting all the editing tools and putting them under the Editing
Tools menu. Currently, this menu has only editing tool. These short-term fixes will
make a huge difference in the overall usefulness of the app.
As far as long-term improvements go, we found a few that affect the app more
than the others and cause the usefulness of the app to be minimal for some consumers.
One of these long-term improvements that need to be made is a dedicated back
button. Through the testing, many participants dealt with frustration when they could not
go back to the main menu or to whatever they were previously on. We recommend that
a back button remain constant no matter where in the app you are so that the user has
the freedom to move through the app without getting stuck and not being able to go
back. Another major issue is the system locking up or crashing. When switching from
live view to still photo the system would often lock up or force the user out of the
application completely. Whenever an app has any sort of crashing happening it gives
the impression to the user that it is broken and they often will not deal with it any longer.
Overall, the greatest issue we found with the app is the lack of clear directions and
guidance offered. Our recommendation is to add in tips instead of leading the user to a
page without any directions. While experienced users might be able to guide
themselves through the process, a huge portion of your consumers are being ignored
by not offering more guidance. Another recommendation to help fix this issue is to add a
help page. This way, if someone needs assistance they have a place to go and if they
dont then they are not bothered.
We believe that these are important problems to tackle, both short-term and longterm. If dealt with, the usability of this app will be much better.
URGE TO ACTION
12
Since only four test subjects were used it would be best to take the format
created and expand the pool of users tested. For the purpose of the initial testing the
results were consistent with the users experiences and knowledge of applications. To
get more accurate results a testing pool of roughly 100 plus users would give a better
picture. We suggest keeping the mixture of age and sex to keep the results diverse and
quantifiable with these current results.
APPENDICES
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Heuristic Evaluation:
Project COLOR
Introduction
The Home Depots Project Color app promises to ease a buyer's concerns when
it comes to committing to a new paint color. This is supposedly accomplished through
an application that allows the user to view paint colors against their house or wall
without any consequences. Our group chose to test this app and see how user-friendly
it was. Before conducting a test ourselves, we thought it best to discuss the user type
we would consider as well as the scenario. Our user type would likely be an individual
who is inexperienced with this specific app- a majority of people do not paint their house
very often so even if they have used the app before they might have lost familiarity. Our
scenario was specified with more guidelines; we would look at how the app works when
choosing a color to paint the outside walls of our house. Our individual tests of the
application will be critical to our future testing. This report allowed us to become
comfortable in the inner workings of the app; it also unveiled any issues to look out for
to see if other users encounter the same issues. In these ways the report helps us find
patterns and understand usability.
Purpose
The purpose of our test is to provide a description of the critical elements within
the Project Color application. This test plan will identify any problems that may exist so
that executives, developers, and managers can react to increase the experience of the
users. Our group plans to use this report in preparation for testing by developing the
proper testing scenarios for the users. The report will also assist our group with setting
up realistic test goals. Without these test goals we will be blindly testing users without
any specific desired results. We feel that the results below will be a good benchmark for
us to begin our testing.
Methodology
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To evaluate Project Color, our team has conducted a formal evaluation and
review. We first agreed upon the target user, then tested the application with that
mindset, exploring the entire experience. This includes: starting the application, taking
photos (indoors and outdoors), manipulating the photos with different paint colors,
textures, and finally exploring the check-out feature. Our set of heuristics is divided into
Quesenberys five Es: Engaging, Efficient, Effective, Error Tolerant, and Easy to Learn.
Within each E, we considered Nielsons 10 heuristics model, locating and marking
issues with these specific aspects of usability in mind.
Ranking/Priority System Used
Our ranking system has three levels: high priority, medium priority, and low
priority. High priority issues have a significant impact on usability, in which the user is
unable to continue using the product or one of its important features. Medium priority
issues are lesser problems, though ones that should be fixed. Minor problems are
cosmetic, but worth mentioning because we want the product to be polished.
15
Description-There are 3 simple choices when the user first opens the app. While
this aspect is very engaging due to its simplicity, there is no clear way out of the
option and back to the home screen once a choice has been made. Since the
options are not detailed the user must discover through trial-and-error. While
there is a sidebar menu option, it does not have the ability to get the user back to
the main menu.
Suggestion- The addition of a undo or back to menu feature to the app would
be an enormous improvement to the engaging qualities of the app. It is essential
to have this throughout every step of the way so that the user has control to
venture through the app without repercussions. Nielsen stresses the importance
of this by saying, Users often choose system functions by mistake and will need
a clearly marked emergency exit to leave the unwanted state without having to
go through an extended dialogue (Barnum 62).
Specific Issue- Favorite colors are difficult to locate.
Description- When the user selects the choose a color menu, favorite colors
arent a selectable option. Instead, to find your favorite colors you must go to the
system menu where the different app functions are, which is not logical or
simple.
Suggestion- Add a favorite colors tab at the top of the choose a color menu.
This tab is already functional on other menus, so it would not be difficult or
expensive to implement here.
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Criterion Overview: Due to the lack of information and prompts it is not difficult to come
across an error message or find a glitch. Things such as: lighting, angles, odd shaped
walls and many others create obstacles when designing your space.
Suggestion: Overall, I believe this app could use more prompts and how-tos. The
current application does not offer quick tips or suggestions when taking or uploading
pictures.
Description- Users who are not familiar with smartphones may struggle with the
required add-ons and security settings required by the application. If you do not
have your camera set to allow access to your photos the application will lock up
and require you to leave the application and return once you update your phones
privacy settings.
Description- When opening the application and selecting see it you are given the
option to Take Photo, Load Photo or Live View. If you were to select Live View
and then click Take Photo it will take a still photo. You will then receive the
Back to Table of Contents
17
options to paint the space you just took a still photo of. An error will then occur
and you are not able to paint the space. The paint brush will show you drawing
the lines but they disappear as soon as you let go.
Suggestion- The function to paint the space that you just took a still photo of is
available; it just needs to have the bugs worked out. The steps and buttons are in
place but need to be functional.
Criterion Overview: When looking at how effective the app is it must be considered that
the app itself is designed to save Home Depot shoppers time and money on paint
related projects. Whether it be deciding on a color, choosing a room to paint, matching a
piece of furniture to a complimentary paint color, or any other possible combination this
app is in fact effective. Because the app allows a sample color to be applied to any
space provided in a photograph the time and money of going to Home Depot and
acquiring a physical sample is saved.
Suggestion: Overall the accuracy of the app is what inevitably varies. Because each
human eye is different the app relies heavily on the consumer perception of what the
color will look like on the wall, dry. The efficiency of the app is going to constantly be in
question as a result of this premise.
Description- One of the main issues with the efficiency of the app is the lack of
direction. Although as a new user I was able to move comfortably throughout the
settings, more feedback would be a significant improvement to future users.
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Suggestion- When taking photos helpful reminder bubbles should appear reading
turn off flash to avoid glares and discoloration and use HDR functions to
improve color accuracy. These bubbles should appear initially then disappear in a
timely manner.
Specific Issue- Inconsistent menu design.
Description- The initial screen of the app is ideal in that it is clean and
straightforward. However, this soon becomes lost in drop down menus, side
screens, clear all buttons, and a mess of other consistency issues.The side menu
with the same options as the home screen appears cluttered and confusing to
users.
Suggestion- Eliminate the side screen and the irellevant escape cues in place of
one single home button that will bring the user back to the original screen. This will
give users a certain level of expertise in that they know how to go back if they get
lost. This will greatly improve the efficiency and time spent using the app itself.
Criterion Overview: Some users are not experienced with smartphones or technology in
general. For this reason its important to make applications approachable and easy to
learn - otherwise, the application could fail to fulfil its purpose. Some qualities to look out
for are visibility, flexibility, and helpful documentation.
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Description- There is no visible indicator that there are two drawing modes. New
users may not realize that tapping the screen fills a field with color, while drawing
a continuous line generates blotches. Because of this, its possible that users
wont use both features.
Suggestion- Since the phones Internet browser is not a part of Project Color, the
best way to solve this issue would be to put the instructions in the application
itself. Then it would be possible to incorporate a reliable zoom function.
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Criterion Overview: While the application may be helpful in giving the user a general
idea of how certain colors will look in their homes, lack of visible cues make it difficult to
figure out how to get started. Additionally, there doesnt seem to be a way to change the
size of the brush, and painting any surface with visible windows or other features means
the user has to meticulously color around such objects. In order to paint a room
efficiently using the app, one would need to remove any pictures or similar objects
hanging on the walls, which seems like a lot of effort if the user isnt planning on
painting immediately after using the program.
Suggestion: I think the efficiency of the app could be improved if the program offered a
fill tool and allowed the user to change the size and shape of brushes. The only brush
available is a circular shape, making it difficult to neatly paint corners and around
windows. A feature implementing Google street view would also using the program
faster and more efficient.
Specific Issue- Rounded Brush and No Indicator that a Fill Tool is Available.
Description- Painting around windows can be difficult. Though there is a fill tool,
there are no visual cues to indicate this feature (there isnt even a button). The fill
tool is also problematic for anything with a texture that will create shadows and
make filling large area time consuming.
Suggestion- Adding a button for the fill tool, such as the universally recognized
bucket of paint spilling that youll find in almost all paint programs. A tool that
allows the user to paint larger rectangular areas by dragging their finger to the
size rectangle they would like to paint.
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Suggestion- Allow the user to either see two images side by side to easily match
colors from one picture to another, or enable a swiping feature to switch back and
forth between pictures while keeping the same pallet.
Description- The button on the main screen for Editing Tools. This is a
redundancy because the only tool in that section is a lighting adjustment tool.
Meanwhile clicking on the paint roller icon allows the user to adjust the
transparency (which seems somewhat useless, since you cant really adjust the
transparency of house paint).
Suggestion- Change the Editing Tools button to simply say Adjust Lighting.
Key Findings
Our goal was to evaluate Home Depots Project Color application as impartially
as possible. Most of us were completely new to this application and we came up with
the same basic flaws. The lack of visual cues and signifiers made it difficult for us as
new users to figure out what the program was and was not capable of. As Jonathan
pointed out, there is no Help feature built into the program. It is difficult to find, and
actually forces to user to leave the program, redirecting them to the Home Depot
22
website, which is not formatted for easy viewing on smartphones. This seems like a
glaring oversight, since the majority of the programs users will likely be using the
application on their smartphones.
While the key functions do work, the lack of visual cues and signifiers fail to direct
the user in an efficient and easy-to-use manner. One feature we thought would save the
user time would be the ability to purchase paint online and pick it up in the store at a
later time. Since the primary goal of this application is for Home Depot to sell paint, it
seemed like including a feature like this would be beneficial to both the user and Home
Depot.
There is a Take an App Tour feature, which is difficult to read, and only found
under the See It interface (normally something like this would be located on the main
interface- the menu the user sees when they first load the application). The Tour
consists of a four slides that do little to explain the features and functions (such as
loading and taking pictures to the program).
Though we think that the concept for the application is clever idea that has the
potential to make picking out and purchasing paint a less daunting and time-consuming
task, the flaws and lack of direction render it frustrating and time consuming for first time
users. Most basic Paint programs can perform the same functions available in Project
Color. Overall we agreed that the painting features come off more like an afterthought in
a program otherwise designed to lead people to their nearest Home Depot or their
website.
There is no dedicated back button to help navigate through menus. Users may have to
restart the application if they make a mistake.
There is no help screen built into the application. The external help website does not
necessarily have a zoom function, so users may not be able to read it depending on
their phone.
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23
The application does not notify you of requirements and security settings that may need
to be altered up front. Users can be locked out of some features if they make a mistake.
When changing from live view to still photo the system locks up.
In general, there is a lack of directions or prompts to guide you through the application.
There is no way to display two separate pictures at the same time and match colors
from one to the other.
The icons do not remain consistent from screen to screen. The initial screen is clear
and easy to navigate, but this is not the same for all screens.
The menu for Editing Tools is redundant as it only contains one editing tool.
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Conclusion
Through test performance of the app by novice users we will be able to
determine the core user ability flaws within the program. In order to better determine
what the issues are we will require each user to perform several styles of testing
depending on which program flaw we are targeting. For instance, users will be asked to
focus on navigation or the overall experience, while others will be asked to focus on
design. The focus of our testing will be to determine the program flaws and the most
efficient means of correction. We will record feedback from each user on their
expectations before the test and after the test for a well executed conclusion. By the
end of this study will be able to identify the usability flaws and the steps necessary to
correct them.
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What is your age? 67.
On a scale from 1 to 10 with 10 being the most proficient, where do define yourself in
technological proficiency? 5.
Are you currently renting or do you own property? Own.
Do you own a smartphone or tablet device? Yes.
If yes, how many apps have you downloaded in the past month? None.
Which device do you use most often to access the Internet? Desktop computer.
What type of apps do you use most often? Email and messaging.
What would you like to see in future apps? Better use of older hardware.
What would you like to change about current apps? More security. Easier to block unwanted
access.
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The Screening Questionnaire
Are you male or female? Female.
What is your age? 27.
On a scale from 1 to 10 with 10 being the most proficient, where do define yourself in
technological proficiency? 6.
Are you currently renting or do you own property? Own.
Do you own a smartphone or tablet device? Smartphone.
If yes, how many apps have you downloaded in the past month? None.
Which device do you use most often to access the Internet? Computer.
What type of apps do you use most often? Games.
What would you like to see in future apps? Less internet unreliability.
What would you like to change about current apps? The need for internet connection.
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Not Sure
Slightly Agree
Strongly Agree
x
2. Based on the tasks you performed using Home Depots Project Color, please rate how useful
you think it would be for someone picking out paint for their home:
Extremely Useful
Not Sure
Not useful
A waste of time
Sometimes
Occasionally
Always
Fairly Easy
Extremely Easy
x
3. I needed help completing my tasks:
Never
Rarely
x
4. Overall, finding specific colors using Project Color was:
Extremely Difficult
Slightly Difficult
Average
29
Between 5 and
10 minutes.
Between 10 and
25 Minutes
Over 25
Minutes.
Was unable to
complete task.
6. The aspect I liked most about Home Depots Project Color was...linked photo to paint color.
Best part is ability to match a color to the photo and have it link to an actual paint color.
7. The aspect I disliked most about Home Depots Project Color wasWas not clear how it
worked. Symbols were not helpful. Navigation not intuitive. Cannot go back.
8. Please list any changes that you think would improve Home Depots Project Color:
1. The colors need more organization. Need more categories. Need colors to
correspond to color books or swatches. You cant just have 1000 green squares with no
organization and expect people to pick one.
2. Use standard navigation, similar to a browser. Provide an easy way to start over.
3. Fix opening screen. Not clear how to start. See it is not a good option.
4.
5.
9. Please use the space provided for any additional comments:
Not nearly good enough.
Slightly Disagree
Not Sure
Slightly Agree
x
Strongly Agree
30
2. Based on the tasks you performed using Home Depots Project Color, please rate how
useful you think it would be for someone picking out paint for their home:
Extremely Useful
Not Sure
Not useful
Sometimes
Occasionally
A waste of time
x
3. I needed help completing my tasks:
Never
Rarely
Always
Slightly Difficult
Average
Fairly Easy
Extremely Easy
Between 5 and
10 minutes.
Between 10 and
25 Minutes
Over 25
Minutes.
Was unable to
complete task.
x
6. The aspect I liked most about Home Depots Project Color was..I liked the Match It feature
so I can see what color something else is painted that I like.
7. The aspect I disliked most about Home Depots Project Color wasHow difficult it was to
navigate; you cannot go back to the main menu and where to purchase a color was unclear.
8. Please list any changes that you think would improve Home Depots Project Color:
1. A simple way to start over or undo everything-not just the paint.
2. More instructions to start out with; See it and Match it are not specific enough.
3. Directions on how to paint-you needed to double tap the photo to paint and that was
not clear.
4.
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5.
9. Please use the space provided for any additional comments:
It is a good concept, but it has some kinks to work out.
Slightly Disagree
Not Sure
Slightly Agree
Strongly Agree
x
2. Based on the tasks you performed using Home Depots Project Color, please rate how useful
you think it would be for someone picking out paint for their home:
Extremely Useful
Not Sure
Not useful
A waste of time
x
3. I needed help completing my tasks:
Never
Rarely
Sometimes
Occasionally
Always
x
4. Overall, finding specific colors using Project Color was:
Extremely Difficult
Slightly Difficult
Average
Fairly Easy
Extremely Easy
x
5. Completing all of the tasks I was asked took me:
Under 5
Minutes
Between 5 and 10
minutes.
Between 10 and
25 Minutes
Over 25
Minutes.
Was unable to
complete task.
x
6. The aspect I liked most about Home Depots Project Color was... The color option and photo
smash.
7. The aspect I disliked most about Home Depots Project Color was The layout.
8. Please list any changes that you think would improve Home Depots Project Color:
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1. More detail.
2.
3.
4.
5.
Slightly Disagree
Not Sure
Slightly Agree
Strongly Agree
x
2. Based on the tasks you performed using Home Depots Project Color, please rate how
useful you think it would be for someone picking out paint for their home:
Extremely Useful
Not Sure
Not useful
A waste of time
x
3. I needed help completing my tasks:
Never
Rarely
Sometimes
Occasionally
Always
x
4. Overall, finding specific colors using Project Color was:
Extremely
Difficult
Slightly Difficult
Average
x
5. Completing all of the tasks I was asked took me:
Fairly Easy
Extremely Easy
33
Between 10 and
25 Minutes
Over 25
Minutes.
Was unable to
complete task.
x
6. The aspect I liked most about Home Depots Project Color was...It was kind of fun to play
around with.
7. The aspect I disliked most about Home Depots Project Color wasThe application did not
work.
8. Please list any changes that you think would improve Home Depots Project Color:
1. Make it easier to use and easier to know what to do.
2. Make the brush easier to control.
3.Add a help menu or tutorial.
4.
5.
9. Please use the space provided for any additional comments:
N/A
34
1. I think I would use Home Depots Project Color frequently when painting my house.
Strongly Disagree
1
Strongly Agree
5
Strongly Agree
5
x
3. I thought Home Depots Project Color was user-friendly and easy to use.
Strongly Disagree
1
Strongly Agree
5
x
4. I think I would need the help of a Technical Support person or expert in order to use Home
Depots Project color effectively.
Strongly Disagree
1
Strongly Agree
5
x
5. I thought that the various functions in Home Depots Project Color were well-integrated (that
the functions and capabilities are coordinated well-enough to make functional whole).
Strongly Disagree
1
Strongly Agree
5
Strongly Agree
5
x
6. I thought Home Depots Project Color was inconsistent.
Strongly Disagree
1
3
x
7. I think average new users would have no trouble learning to use Home Depots Project Color
quickly and easily.
Strongly Disagree
Strongly Agree
35
8. I found Home Depots Project Color to be very clumsy and awkward to use.
Strongly Disagree
1
Strongly Agree
5
x
9. The user-interface was very intuitive and I felt very sure of myself while using Home Depots
Project Color.
Strongly Disagree
1
Strongly Agree
5
x
10. I needed to look for help and learn quite a bit before I was able to get started using Home
Depots Project Color.
Strongly Disagree
1
Strongly Agree
5
Strongly Agree
5
x
2. I found Home Depots Project Color to be needlessly complicated.
Strongly Disagree
1
3
x
Strongly Agree
5
36
3. I thought Home Depots Project Color was user-friendly and easy to use.
Strongly Disagree
1
Strongly Agree
5
x
4. I think I would need the help of a Technical Support person or expert in order to use Home
Depots Project color effectively.
Strongly Disagree
1
Strongly Agree
5
x
5. I thought that the various functions in Home Depots Project Color were well-integrated (that
the functions and capabilities are coordinated well-enough to make functional whole).
Strongly Disagree
1
Strongly Agree
5
Strongly Agree
5
x
6. I thought Home Depots Project Color was inconsistent.
Strongly Disagree
1
x
7. I think average new users would have no trouble learning to use Home Depots Project Color
quickly and easily.
Strongly Disagree
1
Strongly Agree
5
x
8. I found Home Depots Project Color to be very clumsy and awkward to use.
Strongly Disagree
1
Strongly Agree
5
x
9. The user-interface was very intuitive and I felt very sure of myself while using Home Depots
Project Color.
37
Strongly Disagree
1
Strongly Agree
5
x
10. I needed to look for help and learn quite a bit before I was able to get started using Home
Depots Project Color.
Strongly Disagree
1
Strongly Agree
5
Strongly Agree
5
x
2. I found Home Depots Project Color to be needlessly complicated.
Strongly Disagree
1
Strongly Agree
5
x
3. I thought Home Depots Project Color was user-friendly and easy to use.
Strongly Disagree
1
Strongly Agree
5
4. I think I would need the help of a Technical Support person or expert in order to use Home
Depots Project color effectively.
38
Strongly Disagree
1
Strongly Agree
5
x
5. I thought that the various functions in Home Depots Project Color were well-integrated (that
the functions and capabilities are coordinated well-enough to make functional whole).
Strongly Disagree
1
Strongly Agree
5
x
6. I thought Home Depots Project Color was inconsistent.
Strongly Disagree
1
Strongly Agree
5
7. I think average new users would have no trouble learning to use Home Depots Project Color
quickly and easily.
Strongly Disagree
1
Strongly Agree
5
x
8. I found Home Depots Project Color to be very clumsy and awkward to use.
Strongly Disagree
1
Strongly Agree
5
9. The user-interface was very intuitive and I felt very sure of myself while using Home Depots
Project Color.
Strongly Disagree
1
3
x
Strongly Agree
5
39
10. I needed to look for help and learn quite a bit before I was able to get started using Home
Depots Project Color.
Strongly Disagree
1
Strongly Agree
5
4
x
Strongly Agree
5
x
2. I found Home Depots Project Color to be needlessly complicated.
Strongly Disagree
1
Strongly Agree
5
x
3. I thought Home Depots Project Color was user-friendly and easy to use.
Strongly Disagree
1
Strongly Agree
5
x
4. I think I would need the help of a Technical Support person or expert in order to use Home
Depots Project color effectively.
Strongly Disagree
1
Strongly Agree
5
x
5. I thought that the various functions in Home Depots Project Color were well-integrated (that
the functions and capabilities are coordinated well-enough to make functional whole).
Strongly Disagree
1
3
x
Strongly Agree
5
40
Strongly Agree
5
x
7. I think average new users would have no trouble learning to use Home Depots Project Color
quickly and easily.
Strongly Disagree
1
Strongly Agree
5
x
8. I found Home Depots Project Color to be very clumsy and awkward to use.
Strongly Disagree
1
Strongly Agree
5
x
9. The user-interface was very intuitive and I felt very sure of myself while using Home Depots
Project Color.
Strongly Disagree
1
Strongly Agree
5
x
10. I needed to look for help and learn quite a bit before I was able to get started using Home
Depots Project Color.
Strongly Disagree
1
3
x
Section 6 - Personas
Strongly Agree
5
41
Sources:
We decided that the best way to develop a demographic for Project Color would be to read
customer reviews on iTunes (Apples app store) and Google Play (the primary app store for
most android phones). We also use a website called Market Realist (www.marketrealist.com) to
develop a profile for Home Depot customers in general, versus those who would go to a
competing store like Lowes or simply go to Walmart when planning to paint their house.
Personas:
Our first persona is someone younger, who is likely to be familiar with Smartphone technology
but is new to painting. Our second persona is an older person (55 years old), who may be
intimidated by new technology but is willing to try a new method of picking out colors if it will
make the task easier for her. As you can see by the attached documents, our user profiles sit on
opposite ends of the spectrum, with one potential user being new to painting but savvy with
technology, and the other being a homeowner who has experience with painting but not
technology.
Personas
Persona 1
Photo
Source: Freedigitalphotos.net
Fictional Name
John Doe
Demographics
25 years old
Engaged
0 children
Bachelors degree
Goals / Tasks
42
His fiance tasked him with finding colors for both the bedroom and
living room. It is important to her that he coordinate the colors with the
furniture they have already purchased as well as making sure the
colors will flow with the layout of the rooms.
He and his wife will paint the rooms together.
Mindset /
Expectations of
Product
Environment
43
Persona 2
Photo
Source: Freedigitalphotos.net
Fictional Name
Sarah Brown
Demographics
55 years old
Married
3 children
2 grandchildren
Masters degree
Goals / Tasks
Tasks: Sarah is looking to perform the following tasks and has more
than enough time to do so because she is retired.
Selecting a color based on the homes on her street
Finding painters
Goals: Sarah would like to have the following completed at the end of
the process.
Finding a complimentary color to her neighbors homes
Having the home painted in the color selected, finding it
Mindset /
Expectations of
Product
Environment
44
45
46
25 years old
Engaged
0 children
Full time employee
Bachelors degree
Time is of the essence
Busy balancing work and planning a wedding
His fiance tasked him with finding colors for both the bedroom and living room
He is a first time homeowner
Based on the persona of John, we will be conducting our testing on participants who hold the
following characteristics:
47
Experience: Must not have any prior experience with the Project Color application
Usage: Must be familiar with a smart phone and use one at least 5 hours per week
On a scale from 1 to 10 with 10 being the most proficient, where do define yourself in
technological proficiency?
If yes, how many apps have you downloaded in the past month?
48
Tasks / Scenarios
We want to test our concerns listed in the heuristic evaluation. The most inclusive and
condensed series of tasks and scenarios would be as follows:
Main Scenario #1 - Painting Indoors / Color Search Method - APPROXIMATE 10-20 MINUTES
Task
UI Flow
Issues tested
Task Scenario
Take a
photo of a
wall indoors.
1. Start app on
phones menu
No internalized
help screen
2. Select yes to
allow access to
phones camera
data
Lack of directions
or prompts
3. Select See It
Potential camera
data lockout /
security issues
4. Select Take
Photo
5. Aim camera
and click the white
circle to take a
photo.
2
Find and
select an
attractive
color.
Potential or
perceived error
upon exiting live
view
49
Paint the
desired area
View the
image in
alternative
lighting
conditions
1. Click on the
box containing the
desired color
Painting around
windows is
difficult
2. Touch the
screen to apply
color. Draw to
paint, and tap to
fill.
No indicator that
there are two
drawing modes
1. Click on the
Editing Tools
button.
Redundancy in
menu options
No universal
back button
2. Click on the
next button to
access lighting
options
3. Manipulate the
slider to see three
lighting options
5
Repeat
steps 2-4 as
desired.
See above
Note: The back
button is either 1)
a click on the
same icon that
opened the menu,
or 2) a click
outside of the
active menu, or 3)
a click at the top
left corner of the
screen.
Inconsistent icons
/ Clarity issues
Continue to
checkout.
1. Click on the
Done button
located in the
Inconsistent icons
/ Clarity issues
50
topmost toolbar
Home Depot, he
searches through the
application to see if he
can buy from there. It
would be best if he didnt
have to spend a lot of
time doing this.
2. Click on the
box containing the
desired color to
activate the link
for purchasing
3. Click on the link
for purchasing
Task
UI Flow
Issues tested
Task Scenario
Take a
photo of a
nearby
house to
choose a
color from.
1. Start app on
phones menu
No internalized
help screen
2. Select yes to
allow access to
phones camera
data
Lack of directions
or prompts
3. Click Match It
4. Click Take
Photo
Potential camera
data lockout /
security issues
Interface for
matching colors
is clunky
5. Aim camera
and click the white
circle to take a
photo
2
Choose a
color and
add it to
Favorites.
1. Touch the
screen to make a
color swatch
appear
Potential or
perceived error
upon exiting live
view
2. Click on the
colored bar listing
the name and
code of the
desired color
Lack of directions
or prompts
3. Click Add to
Favorites
3
Take a
1. Click See it
No universal
51
photo of a
wall
outdoors.
Paint the
wall in the
second
image with
the favorite
color
1. If the favorite
color is available
at the bottom,
click on it. If the
favorite color not
not available
there, click the
Menu icon, then
Favorites. Click
on the color here
to make it show
up in the toolbar.
View the
image in
alternative
lighting
conditions
back button
Inconsistent icons
/ Clarity issues
2. Aim camera
and click the white
circle to take a
photo
Favorite colors
can be hard to
locate
Painting around
windows is
difficult
No indicator that
there are two
drawing modes
2. Touch the
screen to apply
color. Draw to
paint, and tap to
fill.
1. Click on the
Editing Tools
button.
Redundancy in
menu options
No universal
back button
2. Click on the
next button to
access lighting
options
3. Manipulate the
slider to see three
lighting options
Repeat
steps 1-5 as
desired.
See above
Note: The back
button is either 1)
a click on the
same icon that
opened the menu,
or 2) a click
outside of the
Inconsistent icons
/ Clarity issues
52
active menu, or 3)
a click at the top
left corner of the
screen.
Note: The user
may remove paint
with the Erase
tool or clear the
image with the
Clear All tool. It
is also possible to
paint directly over
other colors.
7
Continue to
checkout.
1. Click on the
Done button
located in the
topmost toolbar
Inconsistent icons
/ Clarity issues
2. Click on the
box containing the
desired color to
activate the link
for purchasing
Pre-test Questionnaire
How likely are you to consult an app for help with at home projects?
What are your expectations of the app based on the name of the app alone?
How often do you see yourself using the app in everyday life?
What has been the most frustrating part about apps in your past experience?
53
What are your goals going into the purchase of this app as a consumer?
What is the average amount of time you spend using apps in an average week?
Do you typically navigate apps and other online mediums without trouble?
Slightly Disagree
Not Sure
Slightly Agree
Strongly Agree
Disagree
2. Based on the tasks you performed using Home Depots Project Color, please rate how
useful you think it would be for someone picking out paint for their home:
Extremely Useful
Not Sure
Not useful
A waste of time
54
Never
Rarely
Sometimes
Occasionally
Always
Slightly Difficult
Average
Fairly Easy
Extremely Easy
Difficult
Between 5 and
10 minutes.
Between 10 and
Over 25
Was unable to
25 Minutes
Minutes.
complete task.
6. The aspect I liked most about Home Depots Project Color was...
7. The aspect I disliked most about Home Depots Project Color was
The application did not work.
8. Please list any changes that you think would improve Home Depots Project Color:
1.
2.
3.
4.
55
5.
Strongly
Disagree
Agree
Strongly
Disagree
Agree
3. I thought Home Depots Project Color was user-friendly and easy to use.
56
Strongly
Strongly
Disagree
Agree
4. I think I would need the help of a Technical Support person or expert in order to use Home
Depots Project color effectively.
Strongly
Strongly
Disagree
Agree
5. I thought that the various functions in Home Depots Project Color were well-integrated (that
the functions and capabilities are coordinated well-enough to make functional whole).
Strongly
Strongly
Disagree
Agree
Strongly
Disagree
Agree
57
7. I think average new users would have no trouble learning to use Home Depots Project Color
quickly and easily.
Strongly
Strongly
Disagree
Agree
8. I found Home Depots Project Color to be very clumsy and awkward to use.
Strongly
Strongly
Disagree
Agree
9. The user-interface was very intuitive and I felt very sure of myself while using Home Depots
Project Color.
Strongly
Strongly
Disagree
Agree
10. I needed to look for help and learn quite a bit before I was able to get started using Home
Depots Project Color.
Strongly
Strongly
Disagree
Agree
58
(c) Permission to use quotes from the interview(s) (or excerpts of such quotes), the film,
photograph(s), tape(s) or reproduction(s) of me, and/or recording of my voice, in part or in
whole, in its publications, in newspapers, magazines and other print media, on television, radio
and electronic media (including the Internet), in theatrical media and/or in mailings for
educational and awareness.
By signing this form I am giving up any rights to the video recording and/or publications and
understand that they may be used for purposes listed on this release form. My signature is also
acknowledging that I have completely read and fully understand the above release and agree to
be bound.
59
Project Timeline
Task
Date Completed
60
10/18/15
Formal Conference
Find 4 volunteers who pass pre-test
10/26/15
11/16/15
following deliverables:
Consent and Release Form
Screening questionnaire
Pre-test questionnaire
Post-task questionnaire
Post-test questionnaire
Audio of volunteers think-aloud process
Formal Conference
Formal Conference
Complete all sections of first draft of Final
11/23/15
Project Report
Formal Conference
11/30/15
11/30/15
11/27/15
12/5/15
Report
Formal Conference
12/4/15
12/5/15
12/6/15
61
Responsibility
Due Date
Cassidy Craig
11/16/15
11/23/15
12/6/15
Sabrina Dali-
11/30/15
Mendoza
11/2315
12/6/15
Checklist
62
Jessica Klayman
11/16/15
11/23/15
Jonathan Neal
11/23/15 -
Presentation
12/5/15
11/16/15
11/23/15
11/20/15
63
Francis Salatino
11/16/15
11/23/15
11/20/15 -
Report
12/1/15
Since the test will encourage the users to think out loud the verbal reactions are just as
important as physical ones. There are a number of audio editing programs, with one of the more
64
popular ones being Audacity. Audacity is a free-source audio editing program that we can use
to adjust the volume of the audio and reduce noise to optimise the clarity of the users verbal
reactions while using Project Color.
Section 9 - Miscellaneous
Pre-test Questionnaire
How likely are you to consult an app for help with at home projects? Phone never, computer
often.
What are your expectations of the app based on the name of the app alone? Helps me pick a
paint color from Home Depot.
How often do you see yourself using the app in everyday life? A few times a year.
65
What has been the most frustrating part about apps in your past experience? Input is difficult on
a phone. No standard. Small screen.
What are your goals going into the purchase of this app as a consumer? The app has to be
free. Its a way for Home Depot to sell me something.
What is the average amount of time you spend using apps in an average week? Approx. 1 hour
per week. Would use it more if it functioned better.
Do you typically navigate apps and other online mediums without trouble? Takes a while to
learn at first, then no problem.
How likely are you to recommend an app to a friend? Very likely if its good, not likely if bad.
What makes an app successful based on your previous personal experience? It works. Doesnt
crash.
(c) Permission to use quotes from the interview(s) (or excerpts of such quotes), the film,
photograph(s), tape(s) or reproduction(s) of me, and/or recording of my voice, in part or in
whole, in its publications, in newspapers, magazines and other print media, on television, radio
66
and electronic media (including the Internet), in theatrical media and/or in mailings for
educational and awareness.
By signing this form I am giving up any rights to the video recording and/or publications and
understand that they may be used for purposes listed on this release form. My signature is also
acknowledging that I have completely read and fully understand the above release and agree to
be bound.
Street Address: 1151 Western Way
Date: 11/11/15
Pre-test Questionnaire
How likely are you to consult an app for help with at home projects? Likely on phone.
What are your expectations of the app based on the name of the app alone? It will help me
choose a color.
How often do you see yourself using the app in everyday life? Once or twice a year.
What has been the most frustrating part about apps in your past experience? Difficult to
navigate.
What are your goals going into the purchase of this app as a consumer? Quick and easy color
selection.
What is the average amount of time you spend using apps in an average week? 6-7 hours per
week.
Do you typically navigate apps and other online mediums without trouble? Yes.
How likely are you to recommend an app to a friend? Likely, if it works well.
What makes an app successful based on your previous personal experience? Easy to use,
simple design that works well.
Back to Table of Contents
67
(c) Permission to use quotes from the interview(s) (or excerpts of such quotes), the film,
photograph(s), tape(s) or reproduction(s) of me, and/or recording of my voice, in part or in
whole, in its publications, in newspapers, magazines and other print media, on television, radio
and electronic media (including the Internet), in theatrical media and/or in mailings for
educational and awareness.
By signing this form I am giving up any rights to the video recording and/or publications and
understand that they may be used for purposes listed on this release form. My signature is also
acknowledging that I have completely read and fully understand the above release and agree to
be bound.
Street Address: 9263 Lake Lotta Cir
Date: 11/14/15
68
Pre-test Questionnaire
How likely are you to consult an app for help with at home projects? Somewhat likely.
What are your expectations of the app based on the name of the app alone? I expect it has
something to do with projects and color.
How often do you see yourself using the app in everyday life? Not often.
What has been the most frustrating part about apps in your past experience? You cant use
them easily.
What are your goals going into the purchase of this app as a consumer? That its going to be
helpful.
What is the average amount of time you spend using apps in an average week? Less than an
hour.
Do you typically navigate apps and other online mediums without trouble? Sometimes.
How likely are you to recommend an app to a friend? Somewhat likely.
What makes an app successful based on your previous personal experience? If I can use it.
69
and electronic media (including the Internet), in theatrical media and/or in mailings for
educational and awareness.
By signing this form I am giving up any rights to the video recording and/or publications and
understand that they may be used for purposes listed on this release form. My signature is also
acknowledging that I have completely read and fully understand the above release and agree to
be bound.
Full Printed Name: Katie Grace Sanders
Street Address: 140 Ruby Street
Date: 11/15/15
Pre-test Questionnaire
How likely are you to consult an app for help with at home projects? Somewhat likely.
What are your expectations of the app based on the name of the app alone? That it should give
a basic idea of what different colors of paint you can buy at their store would look in your own
house.
How often do you see yourself using the app in everyday life? Not very likely.
What has been the most frustrating part about apps in your past experience?
Advertisements/Freemium programs.
What are your goals going into the purchase of this app as a consumer? N/A
What is the average amount of time you spend using apps in an average week? 7-8.
Do you typically navigate apps and other online mediums without trouble? Yes.
How likely are you to recommend an app to a friend? It depends on if its useful to that friend or
not.
70
What makes an app successful based on your previous personal experience? Being easy for
the average person to use, and make performing a task easier and faster, not more
complicated.
(c) Permission to use quotes from the interview(s) (or excerpts of such quotes),
the film, photograph(s), tape(s) or reproduction(s) of me, and/or recording of my voice, in part or
in whole, in its publications, in newspapers, magazines and other print media, on television,
radio and electronic media (including the Internet), in theatrical media and/or in mailings for
educational and awareness.
By signing this form I am giving up any rights to the video recording and/or publications and
understand that they may be used for purposes listed on this release form. My signature is also
acknowledging that I have completely read and fully understand the above release and agree to
be bound.
71
Street Address: 7980 S. Great Oaks Dr
Date: 11/17/15