Escolar Documentos
Profissional Documentos
Cultura Documentos
Address
Satellite High Technology
161 Louis Pasteur, room B111
Ottawa, ON
K1N 6N5
Canada
Telephone: 613-562-5800 - 4763
Fax: 613-562-5325
Email : ebiz@uOttawa.ca
http://www.eecs.uottawa.ca/
General Information
The Faculty of Engineering, in collaboration with the Telfer School of Management, School of Electrical Engineering and Computer
Science (EECS) and the Faculty of Law, offers two interdisciplinary masters programs in Electronic Business Technologies. One is a
course-based program leading to the Master of Electronic Business Technologies (MEBT), the other includes a thesis and leads to the
Master of Science (MSc) in Electronic Business Technologies.
Electronic Business Technologies focuses on the integration of information technologies with business processes and strategies within a
dynamic legal and business environment. At the base of Electronic Business Technologies is the fact that the application of Internet and
information technology to business processes leads to remarkable new ways of conceiving and organizing businesses. This in turn leads to
a myriad of innovative modes of management, new organisational structures and information architectures as well as new laws and legal
and corporate strategies. Each master's program (MEBT and MSc) offers two major areas of specialization or streams: Electronic Business
and Electronic Technologies.
Electronic Business focuses on organizational transformations based on information technologies. Research includes the identification of
best practices and trends, the comparative analysis of new business models, the evaluation of performance based on the introduction of
new technologies, the efficacy of the new services and methods in attracting and satisfying customers, and the simulation of integrated
supply chains.
Electronic Technologies focuses on information technologies and system architectures, which are used to create and manage on-line
commercial transactions. Research includes work on electronic commerce technologies and protocols (in particular wireless and multimedia), the analysis and development of algorithms and theories (in particular security, data mining, web data warehouses, and
distributed applications), the definition of standards, architectures and software engineering methodologies for developing electronic
commerce systems, the experimental development of innovative applications (virtual environments, e-learning, personalization, electronic
negotiations, business reporting, legislative compliance, and health care).
The programs are offered mainly in English. They can be taken part-time or full-time. The Master in Electronic Business Technologies can
be completed in 12 months of full-time study, and the Master of Science in Electronic Business Technologies in 16 months of full-time
study. The programs are governed by the general regulations of the Faculty of Graduate and Postdoctoral Studies (FGPS).
The programs, which are only offered on a full-time basis, also offer a coop option.
Admission
The basic requirement is an honours bachelors degree in a discipline relevant to the stream chosen, either e-business or e-technologies. A
minimum average of B+ (75%), calculated in accordance with FGPS guidelines, is required. Candidates whose average falls between 70
and 74% may also be considered for initial admission to one of the graduate diplomas, with the possibility of transferring to the masters
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provided they have completed the 12 compulsory credits of the diploma with no grade below B+ (75%).
For the e-business stream, disciplines such as business administration, economics, computer science, electrical engineering, and business
information are particularly relevant. For the e-technologies stream, disciplines such as computer science, computer engineering, software
engineering, electrical engineering, and business information are particularly relevant and, for this stream, the degree program must have
included courses in data structures, file management, operating systems, database management systems, and systems programming.
Candidates who have already completed a graduate diploma in e-business or e-commerce with an average of at least B+ (75%) may be
admitted into the e-business stream or the e-technologies stream of either one of the two Electronic Business Technologies masters
programs. They will receive credit towards the masters for courses common to the diploma and the master's provided the courses have
been completed within the preceding seven years.
Articulation between Diplomas and Masters Students have the option of registering either in one of the graduate diplomas or in one of the
masters programs. If they choose to register in the diploma, they will be allowed to transfer to the masters provided they have completed
the 12 compulsory diploma credits, with no grade below B+ (75%) in any course. Students initially registered in the Master in Electronic
Business Technologies will be allowed to transfer to the MSc under the same conditions (12 compulsory credits, with no grade below B+
(75%) in any course). In addition, to transfer either from one of the diplomas or from the Master in Electronic Business Technologies
(MEBT) to the MSc, students must have identified a professor who has agreed to supervise their thesis.
Students initially registered in the masters who do not wish to complete the program are eligible to receive one of the two diplomas as
long as they have successfully met all the requirements.
To be admitted into the co-op option, students must commence the MEBT program in the fall session and be registered full time.
Applications for the co-op option must be received by the end of the first month of the student's registration in the MEBT program.
Acceptance into the co-op option is offered on a competitive basis and is managed by the Co-op Office. Enquiries should be directed to that
office.
Language Proficiency
The programs are offered mainly in English. Candidates whose mother tongue is neither English nor French must submit evidence of
proficiency in English by providing any of the documents in the following list (test scores cannot be more than two years old as of
September 1 of the year of potential entry into the program):
A score of at least 250 on the Test of English as a Foreign Language (TOEFL), with a score of at least 5 on the Test of Written
English (TWE) and a score of at least 50 on the Test of Spoken English (TSE). The TOEFL is administered by Educational Testing
Service, Box 899, Princeton, New Jersey, USA, 08540; see also www.web1.toefl.org.
A score of at least 7 in at least three of the four International English Language Testing System (IELTS) tests (Reading, Listening,
Writing, Speaking) and at least 6 in the fourth. The IELTS is administered by the British Council: www.ielts.org.
A score of at least 14 on the CANTEST, administered by the University of Ottawa, with no individual test score below 4.0, along
with a score of 4.5 on the oral component of the test.
Proof of completion within the last five years, of a previous degree program in an English language university.
Proof of recent prolonged residence and exercise of a profession in an English speaking country (normally at least four years over
the last six years).
In accordance with the regulations of the University of Ottawa, examinations, assignments, and the thesis may be written in the official
language of the students choice (either English or French).
The qualifying courses (9 credits) are as follows: EBC5101 Fundamentals of Management for E-Business (3cr.); EBC5102
Fundamentals of Information Technologies for E-Business (3cr.); EBC5103 Fundamentals of Statistics for E-Business (3cr.);
Prior to registering, foreign students whose native language is not English must demonstrate command of the English language
with a minimum TOEFL score of 600/100, or the equivalent on a comparable test;
The courses must be taken in a single session;
Students taking qualifying courses can register only in the three courses indicated above;
The average for the set of qualifying courses is at least B+, with no grade lower than B;
Students taking qualifying courses are not authorized to retake any qualifying course;
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Satisfactory performance in the qualifying courses is necessary for admission to one of the masters programs in Electronic Business
Technologies, Electronic Business stream.
Program Requirements
Master of Science in Electronic Business Technologies (MSc)
The Master of Science in Electronic Business Technologies requires 21 course credits and a thesis. The program comprises 2 streams: ebusiness and e-technologies. The choice of courses depends on which stream has been chosen.
Course requirements (21 credits):
1. Electronic Business Stream
Thesis EBC7999THSEDEMATRISE/MASTER'STHESIS(12cr.)
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Thesis EBC7999THSEDEMATRISE/MASTER'STHESIS(12cr.)
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Co-op option
Co-op students must register full-time and complete two work terms: EBC6001 Co-op Work Term I and EBC6002 Co-op work term II.
Each work term is graded P/F (pass/fail), based on the employers report and on the written report completed by the student (the student
report should be 30 pages long, including annexes). The report is evaluated by the professor in charge of the graduate co-op option in
Electronic Business Technologies. The credits awarded for co-op terms may not be used to obtain equivalences for other courses. In other
words, the co-op credits are additional to the minimum requirements of the degree.
To remain enrolled in the co-op option, students must:
Maintain full-time status.
Maintain a 7.0 grade point average.
Obtain a satisfactory grade (P) for each co-op work term.
Duration of the Program
Students are expected to complete all requirements within two years. The thesis must be submitted within four years of the date of initial
registration in the program.
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Residence
All full-time students must complete a minimum of three sessions of full-time registration. In the case of transfer to the PhD, the
residency period for the PhD is nine full-time sessions from the initial registration in the program.
Minimum Standards
The passing grade in all courses is C+. Students who fail 4.5 credits, or the same course twice, must withdraw from the program.
Courses
ADM6260 PROJECT MANAGEMENT I(1.5cr.)
Project management methods based on standards, including the Project Management Body of Knowledge (PMBoK) of the Project
Management Institute (PMI); project success and stakeholders; project charter and project plan; managing a project throughout its life
cycle (identification, design, planning, realization and close-out). Students will have hands-on experience using MS Project.
ADM6261 PROJECT MANAGEMENT II(1.5cr.)
Focus on projects that have incomplete and/or unstable requirements such as IT projects or software development projects. Topics
covered include: portfolio management; risk management; determining requirements and solutions; quality management;
communication management; design methods (Quality Function deployment, Value Analysis); iterative and adaptive project
management; fast tracking and concurrent methods of project management.
ADM6274 ELECTRONIC BUSINESS STRATEGIES(1.5cr.)
The New Techno-Enterprise. E-Business value. Internet-native business models. E-Business platforms and applications. Enterprise
Resource Planning (ERP) as e-Business backbone. Aligning the e-Business design with application integration. Selling chain
management. E-Supply chain. E-Procurement. Developing the e-Business Design. Virtual enterprise. Electronic markets. Prerequisite:
MBA 5270 (for EMP, MBA and MHA students).
ADM6275 BUSINESS PROCESS TRANSFORMATION(1.5cr.)
Organizational transformation through Business Process Change. Process Architecture and Organizational Alignment. Modeling and
measuring Business Processes. The Unified Modeling Language (UML). The Business Process Redesign Methodology. Process
improvement with Six Sigma. IT integration for e-Business Processes. Web-enabled Business Processes. Managing Business Processes.
Business Process Management Suites (BPMS). Prerequisite: MBA5270 (for EMP, MBA and MHA students).
ADM6276 ENTERPRISE RESOURCE PLANNING SYSTEMS MANAGEMENT(1.5cr.)
Planning, process development and implementation of Enterprise Resource Planning (ERP) systems. Enterprise modeling. Workflow
process management. ERP industry and trends. Selection of ERP systems. System Implementation issues. Change management issues.
Inter-organizational information systems. Past-implementation issues. Emerging trends and management issues. Cases in the public and
private sector.
ADM6279 SOCIO-TECHNICAL CHANGE(1.5cr.)
This course explores the structural-, cultural- and process-based organizational change management challenges facing business strategists
during new technology implementation initiatives. Toward this, the course draws upon management frameworks, support tools and best
practices for the joint optimization of technology and social subsystems within organizations. Adopting a complex adaptive system
viewpoint of the organization, the course will highlight issues of technological and social embeddedness, and illustrate the use of
configuration modeling and analysis tools for enterprise engineering and strategy models to facilitate change sustainability and continuity.
ADM6420 ELECTRONIC MARKETING(1.5cr.)
Fundamentals of using the Internet for marketing tasks. Strategic implications of the Internet for Marketing. Marketing models for
Electronic Commerce. Customer retention, customization, value-based pricing, branding, advertising in the context of Electronic
Commerce. WWW and the pricing, promotion and distribution of goods.
CMN5110 SOCIAL HISTORY OF COMMUNICATION TECHNOLOGIES(3cr.)
Exploration of the social, political, economic, cultural and ethical ramifications of communication technologies as they have evolved over
time. Relationship between innovation in new communication technologies and social and cultural change.
CMN5115 COMMUNICATION ETHICS(3cr.)
Emphasis on the significance of ethical principles and responsibilities of public communicators, as well as sanctions faced when
communicators fail to uphold these principles. Critique of self-regulation of the media. Analysis of argumentation. Study of legal
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lchellenationaleetlchelleinternationale.
DCL7503(COMP5401)PRATIQUEDUCOMMERCELECTRONIQUE(3cr.)
Sminairepratiquepourlapprofondissementdediversesquestionsetimplicationsjuridiquesducommercelectronique.Certainssujets
ltudesontlattributiondelicences,lespolitiquesrelativeslaprotectiondesrenseignementspersonnelsetlantiquette,lesententes
pourledveloppementduWebetlesquestionsderglementation.
EBC5101 Fundamentals of Management for E-Business(3cr.)
Basic Business Models Theory. Business Analysis Frameworks. Competitive Advantage Frameworks. Basic Marketing Models. Value
Chain Processes. Process Management. Supply Chain Management. Quality Management. Human Resources Management.
EBC5102 Fundamentals of Information Technologies for E-Business(3cr.)
Internet Technologies. Web Application Development. Fundamentals of Networks. Data Management and Problem Solving. Database
Management and Data Warehousing. Software Tools.
EBC5103 Fundamentals of Statistics for E-Business(3cr.)
Basic Probability Theory. Descriptive Statistics. Correlations. Frequency Tables. Crosstabulations. Statistical Tests. Multivariate Analysis.
EBC5501Fondementsdegestionpourlesaffaireslectroniques(3cr.)
Thoriedesorganisationsetmodlesdaffaires. Cadres danalyse de gestion.Modlesdelavantagecomptitif.Introductionauxmodles
de marketing.Chanesdevaleur.Lagestionparlesprocessus.Gestiondelachanedapprovisionnement.Gestiondelaqualit.Gestiondes
ressources humaines.
EBC5502 Fondements des technologies de linformationpourlesaffaireslectroniques(3cr.)
Technologies dInternet.DveloppementdapplicationsWeb.Fondementsdesrseaux.Gestiondesdonnesetrsolutiondeproblmes.
Gestiondebasesdedonnesetdentreptsdedonnes.Outilslogiciels.
EBC5503 Fondements desstatistiquespourlesaffaireslectroniques(3cr.)
Thorielmentairedesprobabilits.Statistiquesdescriptives.Corrlations.Tablesdefrquences.Tableauxcroiss.Testsstatistiques.
Analysemultivarie.
EBC5990TUDEDIRIGE/DIRECTEDREADING(1.5cr.)
tudeindpendante,sousladirectiondunprofesseurmembreduprogramme.Lesujetetlesexigencesdoiventtreapprouvsparle
comitduprogramme.Pralable:MPCdaumoins7etpermissionducomitduprogramme./Independentstudyunderthesupervision
of a faculty member in the program. The topic and requirements must be approved by the program committee. Prerequisite: CGPA of at
least 7 and permission of the program committee.
EBC5991TUDEDIRIGE/DIRECTEDREADING(1.5cr.)
tudeindpendante,sousladirectiondunprofesseurmembreduprogramme.Lesujetetlesexigencesdoiventtreapprouvsparle
comitduprogramme.Pralable:MPCdaumoins7etpermissionducomitduprogramme./Independentstudyunderthesupervision
of a faculty member in the program. The topic and requirements must be approved by the program committee. Prerequisite: CGPA of at
least 7 and permission of the program committee.
EBC6001 STAGE COOP I / CO-OP WORK TERM I(6cr.)
Exprienceenmilieudetravail.NotP(russite)/F(chec)parunprofesseurduprogrammeselonlesrsultatsdurapportcritet
lvaluationdusuperviseurdestage.Pralable:treacceptdansloption coop. / Experience in a workplace setting. Graded P (pass) / F
(fail) by a professor in the program based on the written report and the evaluation of the internship supervisor. Prerequisite: acceptance
into the co-op option.
EBC6002 STAGE COOP II / CO-OP WORK TERM II(6cr.)
Exprienceenmilieudetravail.NotP(russite)/F(chec)parunprofesseurduprogrammeselonlesrsultatsdurapportcritet
lvaluationdusuperviseurdestage.Pralable:treacceptdansloption coop. / Experience in a workplace setting. Graded P (pass) / F
(fail) by a professor in the program based on the written report and the evaluation of the internship supervisor. Prerequisite: acceptance
into the co-op option.
EBC6130 WEB SERVICES(1.5cr.)
Web services business models and strategies. Enterprise Application Integration and Service Oriented Architectures. Web services
technology standards. Consumer and enterprise adoption of web service technologies and platforms such as Mashups and Cloud
Computing.
EBC6170 INTERNET SECURITY(1.5cr.)
User, data and network security principles. Information systems security standards. Security risk analysis frameworks. Fundamentals of
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Internet security mechanisms including authentication, access control, data encryption and integrity, and Public Key Infrastructure.
Internet security including security in the wireless environment. Payment card industry security standards and compliance.
EBC6180 ELECTRONIC HUMAN RESOURCES MANAGEMENT(1.5cr.)
The human resource functions needed for technology. Recruitment and selection via the internet. Internet and intranet applications for
training personnel and enabling self-management. Measurement and management of employee performance using web-based
applications. Using the web to maximize knowledge acquisition and sharing among employees. Knowing when and when not to use
technology to effectively manage human resources.
EBC6210 ELECTRONIC COMMERCE ARCHITECTURE(1.5cr.)
Three-tier Architecture. Building an e-Commerce Site. Client and Server side Scripting. Interactivity. E-Commerce Data bases. E-CRM.
Wireless Internet and m-Business. Intermediaries and Software Agents. XML applications.
EBC6220 DATA MINING FOR BUSINESS APPLICATIONS(1.5cr.)
Introduction to business data collection, data pre-processing, data warehouses, data marts, and online analytical processing. Data mining
tasks including classification, clustering and association rules. Data mining model building, tools and techniques including decision trees,
neural networks, and regression analysis. Application of these techniques in business including CRM, target marketing, credit scoring,
churn, survival analysis, and fraud detection.
EBC6230 ELECTRONIC SUPPLY CHAIN TECHNOLOGIES AND APPLICATIONS(1.5cr.)
Introduction to Supply Chain Management & the e-Supply Chain phenomenon. Review of the latest concepts for using technology to
improve e-Supply Chain performance. Analysis of advances in internet enabled B2B and B2C business models with emphasis on ecollaboration, e-procurement, e-negotiations, e-marketplaces and trading exchanges. Study of e-Supply Chain Technology Architectures
supporting the integration of Supply Chain Models. Review of specific problems related to information exchange in Supply Chains
including issues pertaining to visibility, compliance, channel conflicts, partner trust.
EBC6240 MOBILE COMMERCE(1.5cr.)
M-Commerce business models and strategies, Wireless technology standards and evolution. Industry analysis and value creation
frameworks. Diffusion and adoption of M-Commerce technologies. Demand-side and supply-side enterprise applications of M-Commerce.
EBC6250 DOCUMENT ENGINEERING FOR E-BUSINESS(1.5cr.)
E-business from a Document Engineering Perspective. E-documents as the basis for e-business relationships. Modelling e-business
documents and Processes. XML as a vehicle to defining a formal structural and semantic definition for electronic documents. XML
syntax, styles and transformations, Document Type Definitions, and schema languages. XML Vocabularies for E-business. XML
standards, specifications, and software architectures for e-business. E-documents within the enterprise. E-document exchanges for multicompany business activities.
EBC6260 INTEGRATED NETWORKS FOR THE ENTERPRISE(1.5cr.)
OSI reference model. LAN characteristics. Interconnecting LAN. Interconnecting with TCP/IP. Routing protocols. IPv6. WAN options.
Security protocols. VPN. Enterprise-Wide Solutions.
EBC6900 STAGE INTERNATIONAL / INTERNATIONAL WORK TERM(3cr.)
Expriencepratiquedansunmilieudetravailinternational.NotS(satisfaisant)/NS(nonsatisfaisant)selonlesrsultatsderapportcrit
etl'valuationdel'employeur.Pralables:treacceptauprogrammedediplmeetrecevoirlapermissionducomitduprogramme.
Exclusions : CSI 5903, CSI 5904. / Practical international experience. Grades S (satisfactory) / NS (not satisfactory), based on the written
report as well as on the evaluations of the employer. Prerequisites: Acceptance in the Graduate Diploma and permission of the Program
Committee. Exclusions: CSI 5903, CSI 5904.
EBC6997 PROJET DE RECHERCHE / RESEARCH PROJECT(6cr.)
Lesujetderecherche,ainsiqueleprofesseurquivalediriger,doiventtreapprouvsparladirectionduprogrammeavantlinscription
latroisimesession.Lesujetpeuttredenaturethorique(parexemple,unevaluationdeladocumentationouunetudedelalittrature
scientifique)ouapplique(parexemple,destudesdecas).Unmmoire,dunecinquantainedepages,doittrerdigeetapprouveparle
professeur qui le dirige ainsi quun autre professeur. / The research topic and the professor who will direct it must be approved by the
program director prior to registration in the third session. The topic can be theoretical (for instance, based on a documentation assessment
or a review of the scientific literature) or applied (based on case studies). A research paper, about 50 pages long, must be written and
approved by the project director and another professor.
EBC7100 RESEARCH METHODS IN ELECTRONIC BUSINESS TECHNOLOGIES(3cr.)
Philosophy of Science. Research problem definition. Research Designs. Experimental Research. Modeling principles: analytical modeling
and simulation. Measurement and scaling. Sampling. Hypotheses testing and statistical significance. Multivariate Analysis. Mathematical
properties of computational problems: decidability and computability. Qualitative methods. Writing a Research Manuscript. Presentation
of research results.
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EBC7990PROPOSITIONDETHSE/THESISPROPOSAL
LestudiantsduprogrammedeM.Sc.doivent,avantlafindeleurdeuximesessiondinscriptiontempsplein,soumettreleurdirecteur
dethse/comitduprogrammeunepropositionderecherchequidfinitlaquestiontraiter,enlaplaantdanslecontextedelalittrature
savanteetenindiquantleshypothses,lesobjectifs,lamthodologie,lesrsultatsprliminairesetlapproche choisie. Une fois la
propositionapprouve,lestudiantssinscriventlacotedethse(EBC7999).Silapropositionnestpasapprouvelapremirefois,on
pourrapermettreltudiantdelasoumettreetdelaprsenterunedeuximefoislasessionsuivante.Silapropositionnest pas
approuvelorsdeladeuximesoumission,ltudiantrecevraunenotedeNSpourlapropositionetdevraseretirerduprogrammede
M.Sc.NotS/NS./StudentsintheMScprogrammustsubmittotheirthesissupervisor/programcommittee,bytheendofthesecond
session of full-time registration, a research proposal that defines the problem to be addressed, relating it to the scholarly literature, and
outlining the hypotheses, goals, research methodology, initial results and validation approach. Upon successfully defending their proposal,
students register in the masters thesis (EBC 7999). A student whose proposal is not approved on the first attempt may be permitted to
submit and present it a second time in the following session. Failure to obtain approval on the second attempt leads to a grade of NS for
the proposal and withdrawal from the MSc program. Graded S/NS.
EBC7999THSEDEMATRISE/MASTER'STHESIS(12cr.)
ELG5121 (EACJ 5201) MULTIMEDIA COMMUNICATIONS(3cr.)
Introduction, applications, standards. Networking technologies. Image, video and audio compression. Quality of Service and resource
management. Scheduling issues for real-time MM transport. Multimedia synchronization. Multimedia and the Internet. Multimedia
conferencing. Multimedia to the home. Satellites and multimedia. Multimedia applications.
ELG5373 (EACJ 5105) DATA ENCRYPTION(3cr.)
Secure communications: encryption and decryption. Entropy, equivocation and unicity distance. Cryptanalysis and computational
complexity. Substitution, transposition and product ciphers. Data Encryption Standard (DES): block and stream cipher modes. Modular
arithmetics. Public key cryptosystems: RSA, knapsack. Factorization methods. Elliptic curve cryptography. Authentication methods and
cryptographic protocols.
ISI6310 ETHICS, VALUES AND INFORMATION DILEMMAS(3cr.)
Exploration of major ethical concerns currently confronting our information society. The course examines the moral and ethical values
involved in information and technology-related situations faced by todays information professionals and agencies, and provides an
opportunity to apply ethical theories to situations involving issues such as freedom of expression, censorship, intellectual property rights,
equitable access, and privacy. ( Prerequisites: 12 credits among compulsory core courses or permission of the School of Information
Studies) (Formerly: ISI5160)
ISI6710THIQUE,VALEURSETDILEMMESRELATIFSL'INFORMATION(3cr.)
Exploration des principales questions dthiquequiseposentnotresocitdelinformation. Le cours examine les valeurs morales et
thiquesquientrentenjeupourlesprofessionnelsdelinformation et les agences dinformation lorsquilsfontfacecertainessituations
ayanttraitlatechnologieetaudomainedelinformation.Iloffrelapossibilitdappliquerlesthoriesdelthiquedescontextes
touchantdiversenjeux,commelalibertdexpression,lacensure,lesdroitsdepropritintellectuelle,laccsquitablelinformation et la
vieprive.(Pralables:12crditsparmilescoursdutronccommunoupermissiondelcoledessciencesdelinformation.)
(Anciennement : ISI5560)
ISI6351 SOCIAL MEDIA(3cr.)
Exploration of social media technologies and how they are changing the way we learn, communicate, interact, and share information.
The course assesses the implications of social media for individuals, organizations, social networks, and communities, and examines how
social media can be used to develop innovative information services and applications. ( Prerequisites: 12 credits among compulsory core
courses or permission of the School of Information Studies) (Formerly: ISI6129)
ISI6751MDIASSOCIAUX(3cr.)
Explorationdestechnologiesdemdiassociauxetdelinfluence quellesexercentsurnosmaniresdapprendre, de communiquer,
d'interagir et de partager de linformation.Lecoursvalueleseffetsdesmdiassociauxsurlesindividus,lesorganisations,lesrseaux
sociauxetlescommunauts,etexaminecommentilspeuventtreutilisspourdvelopperdesservicesd'informationetdesapplications
innovatrices. (Pralables:12crditsparmilescoursdutronccommunoupermissiondelcoledessciencesdelinformation.)
(Anciennement : ISI6529)
MBA6220 MANAGING CUSTOMER RELATIONS(1.5cr.)
Introduction to management of customer relations, special issues in a technology-driven global context. Building long-term relationships
from pre-sales to repeat business. Gathering and analyzing information about the customer. Converting information to value-added
product and service. Measuring the effect on corporate sales and profits. Demonstration and workshop with a software decision support
tool.
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