PROJECTpooja

Chapter: 1 Laptop V/S Tablets
Laptop:
Introduction:
A laptop is a portable personal computer with a clamshell form factor, suitable for mobile use. A
laptop has most of the same components as a desktop computer, including a display, a keyboard,
a pointing device such as a touchpad (also known as a trackpad) and a pointing stick, and
speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can
be used away from an outlet using a rechargeable battery. Laptops are also sometimes called
notebook computers or notebooks. Other terms, such as ultra books or net books, refer to specific
types of laptop. Most of the modern day laptop computers also have a webcam and a mic
(microphone) pre-installed.
As portable computers became smaller, lighter, cheaper, and more powerful and as screens
became smaller and of better quality, laptops became very widely used for a variety of purposes.
As 8-bit CPU machines became widely accepted, the number of portables increased rapidly. The
first laptops using the flip form factor appeared in the early 1980s. Hard drives started to be used
in portables, encouraged by the introduction of 3.5" drives in the late 1980s, and became
common in laptops starting with the introduction of 2.5" and smaller drives around 1990;
capacities have typically lagged behind physically larger desktop drives. Optical storage, readonly CD-ROM followed by writeable CD and later read-only or writeable DVD and Blu-ray,
became common in laptops early in the 2000s
Classification:
The term "laptop" can refer to a number of classes of small portable computers:
Full-size Laptop: A laptop large enough to accommodate a "full-size" keyboard (a

keyboard with the minimum QWERTY key layout, which is at least 13.5 keys across that
are on (0.750) inch centers, plus some room on both ends for the case). The
measurement of at least 11 inches across has been suggested as the threshold for this
class. The first laptops were the size of a standard U.S. "A size" notebook sheet of paper
(8.5 11 inches, but later "A4-size" laptops were introduced, which were the width of a
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standard ISO 216 A4 sheet of paper (297 mm, or about 11.7 inches), and added a vertical
column of keys to the right and wider screens. It can also be laid sideways when not in
use.
Netbook: A smaller, lighter, and therefore more portable laptop with less computing
power than traditional laptops. It is usually cheaper than a full-size laptop, and has fewer
features. The smaller keyboards of a netbook can be more difficult to operate. There is no
definitive demarcation between netbooks and inexpensive small laptops, some 11.6"
models are marketed as netbooks. Since netbook laptops are quite small in size and
designed to be light and inexpensive they typically do not come with an internal optical
drive. The Asus Eee PC launched this product class, while the term was coined later by
Intel. Most netbooks feature cheaper, slower, but more energy efficient CPUs, as
compared to traditional laptops, such as the Intel Atom CPU.
Tablet PC: These have touch screens. There are "convertible tablets" with a full keyboard
where the screen rotates to be used atop the keyboard, a "hybrid tablet" where the
keyboard can be detached from the screen, and "slate" form-factor machines which are
usually touch-screen only (although a few older models feature very small keyboards
along the sides of the screen.)
Ultra-mobile PC: An ultra-mobile PC (ultra-mobile personal computer or UMPC) is a

small form factor version of a pen computer, a class of laptop whose specifications were
launched by Microsoft and Intel in spring 2006. Sony had already made a first attempt in
this direction in 2004 with its Vaio U series, which was only sold in Asia. UMPCs are
smaller than subnotebooks, have a TFT display measuring (diagonally) about 12.7 to
17.8 cm, and are operated like tablet PCs using a touchscreen or a stylus. This term is
commonly (if inaccurately) used for small notebooks and/or netbooks.
Handheld PC: A Handheld PC, or H/PC for short, is a term for a computer built around a
form factor which is smaller than any standard laptop computer. It is sometimes referred to
as a Palmtop. The first handheld device compatible with desktop IBM personal computers
of the time was the Atari Portfolio of 1989. Other early models were the Poqet PC of 1989
and the Hewlett Packard HP 95LX of 1991. Other DOS compatible hand-held computers
also existed.
Ultrabook: A very thin version of a laptop by definition less than 0.8 inches thick. Most
versions of Ultrabooks contain SSD, or Solid-State Drives, instead of the common Laptop
Hard Disk Drives. Although this term (like Netbook) was coined and popularized by Intel,
one of the most prominent examples is Apple's Macbook Air.
Desktop replacement:
A desktop-replacement computer is a laptop that provides all of the capabilities of a desktop
computer, with a similar level of performance. Desktop replacements are usually larger and
2
heavier than standard laptops. They contain more powerful components and have a 15" or larger
display. They are bulkier and not as portable as other laptops, and their operation time on
batteries is typically shorter; they are intended to be used as compact and transportable
alternatives to a desktop computer.
Some laptops in this class use a limited range of desktop components to provide better
performance for the same price at the expense of battery life; a few of those models have no
battery. In the early 2000s, desktops were more powerful, easier to upgrade, and much cheaper
than laptops, but in later years laptops have become much cheaper and more powerful than
before, and most peripherals are available in laptop-compatible USB versions which minimize
the need for internal add-on cards.
The names "Media Center Laptops" and "Gaming Laptops" are used to describe specialized
notebook computers.
Subnotebook:
A subnotebook or ultraportable is a laptop designed and marketed with an emphasis on
portability (small size, low weight and often longer battery life) that retains performance close to
that of a standard notebook. Subnotebooks are usually smaller and lighter than standard laptops,
weighing between 0.8 and 2 kg (2 to 5 pounds); the battery life can exceed 10 hours when a large
battery or an additional battery pack is installed. Since the introduction of netbooks, the line
between subnotebooks and higher-end netbooks has been substantially blurred.
To achieve the size and weight reductions, ultraportables use 13" and smaller screens (down to
6.4"), have relatively few ports (but in any case include two or more USB ports), employ
expensive components designed for minimal size and best power efficiency, and utilize advanced
materials and construction methods. Most subnotebooks achieve a further portability
improvement by omitting an optical/removable media drive; in this case they may be paired with
a docking station that contains the drive and optionally more ports or an additional battery.
The term "subnotebook" is reserved to laptops that run general-purpose desktop operating
systems such as Windows, Linux or Mac OS X, rather than specialized software such as
Windows CE, iOS, Palm OS or Internet Tablet OS.
At Computex 2011 Intel announced a new class for ultraportables called Ultrabooks. The term is
used to describe a highly portable laptop that has strict limits for size, weight, battery life, and
have tablet-like features such as instant on functionality. Intel estimates that by the end of 2012,
40 percent of the consumer laptop market segment will be Ultrabooks.
Netbook: Netbooks are laptops that are inexpensive, light-weight, economical,

energy-efficient and especially suited for wireless communication and Internet
access. Hence the name netbook (as "the device excels in web-based computing
performance").
With primary focus given to web browsing and e-mailing, netbooks are intended to "rely heavily
on the Internet for remote access to web-based applications" and are targeted increasingly at
cloud computing users who rely on servers and require a less powerful client computer. A
common distinguishing feature is the lack of optical disk (i.e. CD, DVD or Blu-ray) drives.
While the devices range in size from below 5 inches to over 12 inches, most are between 9 and
11 inches (280 mm) and weigh between 0.91.4 kg.
Netbooks are mostly sold with light-weight operating systems such as Linux, Windows XP and
Windows 7 Starter edition.
Netbooks do have a few disadvantages. Because the netbooks are so thin, the first products
introduced to the market utilized solid-state drives for internal storage instead of traditional hard
disks, increasing cost and lowering storage space. Hard disk drive technology and form factors
have since been adapted to fit into netbooks providing more hard drive space without increasing
cost, a key point of a netbook. Another issue with netbooks is expansion. In order to produce
small, inexpensive laptops, netbooks generally lack significant upgrade ability. A majority of
netbooks only have a single memory slot and will not recognize any amount beyond 2 GB of
RAM. This limits the capabilities of the netbook beyond basic functionality (internet, e-mail,
etc.). Finally because of their size and use of more rudimentary components compared to
notebooks and subnotebooks, netbooks also generally have a slower CPU.
In 2009, Google announced an operating system called Google Chrome OS for this market and
in 2011 the Google Chromebook was released running on the Google Chrome OS.
The big breakthrough for netbook computers did not happen until the weight, diagonal formfactor and price combination of < 1 kg, < 9", < U.S. $400, respectively, became commercially
available in around 2008.
Rugged laptop
A rugged/ruggedized laptop is designed to reliably operate in harsh usage conditions such as
strong vibrations, extreme temperatures, and wet or dusty environments. Rugged laptops are
usually designed from scratch, rather than adapted from regular consumer laptop models.
Rugged laptops are bulkier, heavier, and much more expensive than regular laptops, and thus are
seldom seen in regular consumer use.
The design features found in rugged laptops include rubber sheeting under the keyboard keys,
sealed port and connector covers, passive cooling, superbright displays easily readable in
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daylight, cases and frames made of magnesium alloys that are much stronger than plastic found
in commercial laptops, and solid-state storage devices or hard disc drives that are shock mounted
to withstand constant vibrations. Rugged laptops are commonly used by public safety services
(police, fire and medical emergency), military, utilities, field service technicians, construction,
mining and oil drilling personnel. Rugged laptops are usually sold to organizations, rather than
individuals, and are rarely marketed via retail channels.
Convertible laptop
Typical modern convertible laptops have a complex joint between the keyboard housing and the
display permitting the display panel to swivel and then lie flat on the keyboard housing. Tablet
laptops also contain touchscreen displays alongside the traditional touchpad.
Typically, the base of a tablet laptop attaches to the display at a single joint called a swivel hinge
or rotating hinge. The joint allows the screen to rotate through 180 and fold down on top of the
keyboard to provide a flat writing surface. This design, although the most common, creates a
physical point of weakness on the laptop.
Some manufacturers have attempted to overcome these weak points by adopting innovative
methods such as a sliding design in which the screen slides up from the slate-like position and
locks into place to provide the laptop mode. Newer iterations of tablet laptops are of hybrid
design. Hybrid tablets incorporate a removable keyboard base allowing the user to easily choose
between functioning as a laptop with the keyboard attached or as a slate device utilizing the
touchscreen alone.
Components
Miniaturization: a comparison of a desktop computer motherboard (ATX form factor) to a
motherboard from a 13" laptop (2008 unibody Macbook)
The basic components of laptops function similarly to their desktop counterparts, but are
miniaturized, adapted to mobile use. The design bounds on power, size, and cooling of laptops
limit the maximum performance of laptop parts compared to that of desktop components.
The following list summarizes the differences and distinguishing features of laptop components
in comparison to desktop personal computer parts:
Central processing unit (CPU): Laptop CPUs have advanced power-saving features and
produce less heat than desktop processors, but are not as powerful. There is a wide range
of CPUs designed for laptops available from Intel (Pentium M, Celeron M, Intel Core,
Core 2 Duo, solo, and quad) and Intel Atom; AMD (Athlon, Turion 64, and Sempron);
VIA Technologies, Transmeta and others. On non-x86 architectures, Motorola and IBM
produced the chips for the former PowerPC-based Apple laptops (iBook and
PowerBook). Most laptops have removable CPUs, although the motherboard may restrict
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the processor to the specific models, limiting the processors that are compatible. Some
laptops use a desktop processor instead of the laptop version and have high performance
gains at the cost of the potential for overheating problems, and less battery life. In other
laptops the CPU is soldered on the motherboard and is non-replaceable.
Memory (RAM): SO-DIMM memory modules that are usually found in laptops are
about half the size of desktop DIMMs. They may be accessible from the bottom of the
laptop for ease of upgrading, or placed in locations not intended for user replacement
such as between the keyboard and the motherboard. Currently, most mid-range laptops
are factory equipped with 34 GB of DDR2 RAM, while some higher end notebooks
(usually mobile engineering workstations) feature up to 32 GB of DDR3 memory.
Netbooks are commonly equipped with only 1 GB of RAM and generally only
expandable to 2 GB, if at all, to keep manufacturing costs low.
Expansion cards: A PC Card (formerly PCMCIA) or Express Card bay for expansion
cards is often present on laptops to allow adding and removing functionality, even when
the laptop is powered on. Some internal subsystems such as: Ethernet, Wi-Fi, or a
Wireless cellular modem can be implemented as replaceable internal expansion cards,
usually accessible under an access cover on the bottom of the laptop. Two popular
standards for such cards are Mini PCI and its successor, the PCI Express Mini. In newer
laptops it is not uncommon to also see a Mini SATA (mSATA) connection in addition to
Mini PCI and PCI Express Mini.
Power supply: Laptops are typically powered by an internal rechargeable battery that is
charged using an external power supply, which outputs a DC voltage typically in the
range of 7.2 24 volts. The power supply is usually external, and connected to the laptop
through an AC connector cable. It can charge the battery and power the laptop
simultaneously; when the battery is fully charged, the laptop continues to run on power
supplied by the external power supply. The charger adds about 400 grams (1 lb) to the
overall "transport weight" of the notebook.
Battery: Current laptops utilize lithium ion batteries, with more recent models using the
new lithium polymer technology. These two technologies have largely replaced the older
nickel metal-hydride batteries. Typical battery life for standard laptops is two to five
hours of light-duty use, but may drop to as little as one hour or less when doing powerintensive tasks. A battery's performance gradually decreases with time, leading to an
eventual replacement in one to three years, depending on the charging and discharging
pattern. This large-capacity main battery should not be confused with the much smaller
battery nearly all computers use to run the real-time clock and to store the BIOS
configuration in CMOS when the computer is off. Lithium-ion batteries do not have a
memory effect as older batteries may have. The memory effect happens when one does
not use a battery to its fullest extent, then recharges the battery. Innovations in laptops
and batteries have seen situations which the battery can provide up to 24 hours of
continued operation, assuming average power consumption levels. An example is the HP
EliteBook 6930p when used with its ultra-capacity battery.
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Video display controller: On standard laptops the video controller is usually integrated
into the chipset to conserve power. This tends to limit the use of laptops for gaming and
entertainment. These two fields have constantly escalated hardware demands, and
because the integrated chipset is very difficult to upgrade for a standard user, laptops may
grow obsolete quickly for use in gaming and entertainment. Higher-end laptops and
desktop replacements in particular often come with dedicated graphics processors on the
motherboard or as an internal expansion card. These mobile graphics processors are
comparable in performance to low-end mainstream desktop graphic accelerator boards. A
few notebooks have switchable graphics with both an integrated and discrete card
installed. The user can choose between using integrated graphics when battery life is
important and dedicated graphics when demanding applications call for it. This allows for
greater flexibility and also conserves power when not required.
Display: Most modern laptops feature 13 inches (33 cm) or larger color active matrix
displays based on CCFL or LED lighting with resolutions of 1280800 (16:10) or 1366
768 (16:9) pixels and above. Some models use screens with resolutions common in
desktop PCs (for example, 1440900, 1600900 and 16801050.) Models with LEDbased lighting offer lesser power consumption, and often higher brightness. Netbooks
with a 10 inches (25 cm) or smaller screen typically use a resolution of 1024600, while
netbooks and subnotebooks with a 11.6 inches (29 cm) or 12 inches (30 cm) screen use
standard notebook resolutions. Having a higher resolution display will allow more items
to fit onscreen at a time, improving the user's ability to multitask.
Laptops commonly use 2.5" hard disk drives, which are much smaller than desktop hard
drives.
Removable media drives: A DVD/CD reader/writer drive is nearly universal on fullsized models, and is common on thin-and-light models; it is uncommon on subnotebooks
and unknown on netbooks. CD drives are becoming rare, while Blu-ray is becoming
more common on notebooks.
Internal storage: Laptop hard disks are physically smaller2.5 inches (64 mm) or 1.8
inches (46 mm) compared to desktop 3.5 inches (89 mm) drives. Some newer laptops
(usually ultraportables) employ more expensive, but faster, lighter and power-efficient
flash memory-based SSDs instead. Currently, 250 to 500 GB sizes are common for laptop
hard disks (64 to 512 GB for SSDs).
Input: A pointing stick, touchpad or both are used to control the position of the cursor on
the screen, and an integrated keyboard is used for typing. An external keyboard and/or
mouse may be connected using USB or PS/2 port, or Bluetooth (if present).
Ports: several USB ports, an external monitor port (VGA, DVI, mini-DisplayPort or
HDMI), audio in/out, and an Ethernet network port are found on most laptops. Less
common are legacy ports such as a PS/2 keyboard/mouse port, serial port or a parallel
port.
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Cooling: Waste heat from operation is difficult to remove in the compact internal space
of a laptop. Early laptops used heat sinks placed directly on the components to be cooled,
but when these hot components are deep inside the device, a large space-wasting air duct
is needed to exhaust the heat. Modern laptops instead rely on heat pipes to rapidly move
waste heat towards the edges of the device, to allow for a much smaller and compact fan
and heat sink cooling system. Waste heat is usually exhausted away from the device
operator, towards the rear or sides of the device. Multiple air intake paths are used since
some intakes can be blocked, such as when the device is placed on a soft conforming
surface like a chair cushion. It is believed that some designs with metal cases, like
Apple's aluminum MacBook Pro and MacBook Air, also employ the case of the machine
as a "gigantic" heat sink, allowing it to supplement cooling by dissipating heat out of the
device core. Secondary device temperature monitoring may reduce performance or
trigger an emergency shutdown if it is unable to dissipate heat, such as if the laptop were
to be left running and placed inside a carrying case. Such a condition has the potential to
melt plastics or ignite a fire.
Docking stations
A docking station is a laptop accessory that contains multiple ports, expansion slots, and bays for
fixed or removable drives. A laptop connects and disconnects easily to a docking station,
typically through a single large proprietary connector. A port replicator is a simplified docking
station that only provides connections from the laptop to input/output ports. Both docking
stations and port replicators are intended to be used at a permanent working place (a desk) to
offer instant connection to multiple input/output devices and to extend a laptop's capabilities.
Docking stations became a common laptop accessory in the early 1990s. The most common use
was in a corporate computing environment where the company had standardized on a common
network card and this same card was placed into the docking station. These stations were very
large and quite expensive. As the need for additional storage and expansion slots became less
critical because of the high integration inside the laptop, port replicators have gained popularity,
being a cheaper, often passive device that often simply mates to the connectors on the back of the
notebook, or connects via a standardized port such as USB or FireWire.
Charging station:
Laptop charging trolleys, also known as laptop trolleys or laptop carts, are mobile storage
containers to charge laptops, netbooks and tablet computers all together. The trolleys are
predominantly used in schools that have replaced their traditional static ICT suites of desktop
computers with laptops, but do not have enough plug sockets in their buildings to charge all of
the devices.
The trolleys can be wheeled between rooms and classrooms so that anyone in a particular
building can access fully charged IT equipment. Laptop charging trolleys are also used to deter
and protect against opportunistic and organized theft. Schools, especially those with open plan
designs, are often prime targets for thieves and laptops, netbooks and tablets can easily be
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concealed and removed from buildings. Laptop charging trolleys were designed and constructed
to protect against theft. They are generally made out of steel, and the laptops remain locked up
while not in use. Although the trolleys can be moved between areas in buildings, they can often
also be mounted to the floor or walls to prevent thieves walking off with investments, especially
overnight.
Solar panels
In some laptops, solar panels are able to generate enough solar power for the laptop to operate.
The One Laptop Per Child Initiative released the OLPC XO-1 laptop which was tested and
successfully operated by use of solar panels. [36] Presently, they are designing a OLPC XO-3
laptop with these features. The OLPC XO-3 can operate with 2 Watts of electricity because its
renewable energy resources generate a total of 4 Watts. Samsung has also designed a NC215S
Solar powered notebook that will be sold commercially in the US market.
Standards
In general, components other than the four categories listed above are not intended to be
replaceable; a few, such as processors, follow their own standards but are difficult to replace
because of other factors (for example, in the case of processors cooling and access limitations
can make upgrades very difficult or impossible.)
In particular, motherboards are almost always make and model-specific: locations of ports, and
design and placement of internal components are not standard. Those parts are neither
interchangeable with parts from other manufacturers (replaceable) nor upgradeable. If broken or
damaged, they must be substituted with an exact replacement part. Those users uneducated in the
relevant fields are those the most affected by incompatibilities, especially if they attempt to
connect their laptops with incompatible hardware or power adapters.
Intel, Asus, Compaq, Quanta and some other laptop manufacturers have created the Common
Building Block standard for laptop parts to address some of the inefficiencies caused by the lack
of standards.
Major Players in Laptop market:

India is one of the fastest growing economies, it said, adding that as a result of rapidly improving
technology, booming service industry and the need for easy and fast networking, the demand for
lightweight computing devices is increasing.
Companies fighting for a share in the computer market include multinational companies like
Dell, Intel, HP Compaq, Lenovo, Toshiba and others. With competition nearly neck-to-neck, all
these companies try to come up with new gadgets and gizmos to entice people to buy their
product and its accessories. Laptops are competing with desktops for market space and are trying
to capitalize on the fact that they are portable and mobile and you can get work done anytimeanywhere.
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1. Apple:
Apple is one of the leading laptop brands in India well known for its opulence in
terms of both software and costs involved. Apple is the American based company
which is best known for the premium products it provide to its customers all over
the world. Its most preferred models are MacBook, MacBook Pro, and MacBook
Air. Apple Macintosh (Mac) is the most popular among the all series developed
by the Apple. These laptops in spite of their high price are loved by the buyers.
These laptops operate on a different operating systems; varying from the windows
based systems and is liked by many people and thus preferred. One of their
biggest selling point is that they make compatibility in their devices. Thus when
someone buys Apple products they are sure that their iPad, iPhone and Apple T.V.
would be compatible with their MacBook. The support the company delivers is
also top notch owing Apple is considered to be a luxury.
Latest Models developed by Apple and its price:
No
.
1.
2.
3.
4.
5.
6.
7.
8.
Model
Apple MC226LL/A
Apple MB985LL/A
Apple MC234ZP/A
Apple MacBook- MC723LL/A
Apple MC118LL/A
Apple MacBook- Air MC233ZP/A
Apple MD3134/A
Apple MacBook- Air 11 inch (core- i5)
Apple MC240ZP/A
Price (in Rs.)

1,42,000
1,09,725
1.04,000
99,665
96,000
86,500
80,600
64,500
54,500
9.
2. Sony: This Giant from Japan is present with electronics n almost all fields, and
their laptops do not stand out the best. In the laptop industry Sony provides a
range of latest and smart laptops for business and home usage. Laptops from Sony
are highly qualified and stylish. They give you rich multimedia experience than
never before. They are introducing laptops based on the need of consumer. The
company has manufactured Vaio, one of the most stylish and functional laptops of
the generation and has always been able to create buzz in the market. The
notebook from this company is one of the best model available in the market.
Sony has recently 4500 Sony India stores which provides online services for
products and issues related to the product to making a purchase. Sony has 20
percent market share in laptop industry in 2011-2012, which is increased in 20122013 to 25 percent.
Latest models and its price:
11
No
.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Models
Sony Vaio Pro13 P1321WSN
Sony Vaio fit 15 SVF15A15
Sony Vaio Pro 11 SUP11213
Sony Vaio fit 15E SUF1521
Sony Vaio E series 14ASV
Sony Vaio fit 15E F152155
Sony Vaio fit 14E F142123
Sony Vaio E series SVE141
Sony Vaio E series VPCEG2
Sony Vaio SVE1513CYNB Notebook
Sony Vaio E series SVE111
Price ( in Rs.)
80,926
77,950
65,846
46,050
41,126
39,990
35,876
32,974
28,385
26,990
25,188
3. Lenovo:
Lenovo is a Chinese multi national hardware and electronics company well
known for the quality products like personal computers. It is one of the worlds
largest personal computers makers and worlds second largest pc vendor by 2012
unit series. Lenovo started its journey from 1980s with an effort to import
television. It acquired IBM personal computer business in 2005 was a remarkable
career point for the group. This movement helped Lenovo to grow rapidly in the
foreign market with improved technology and branding. Laptops from Lenovo are
world famous for its quality and style.
Lenovo has always been known for its capability to withstand rough usage. Users
also like it for its wide screen. Its most prominent ranges are ThinIPad, Essential,
and IdeaPad. The recent announcement of by Lenovo about its new product line
which comprises of both laptop/tablet, which is a hybrid has spur talks and
turning heads. This new product line would be portable, convenient and can be
used as a regular heads. This new product line would be portable, convenient and
can be used as a regular laptop, and also can be transformed into a tablet by
folding the display with the touch screen.
Latest models developed by Lenovo and its price:
No
.
1.
2.
3.
4.
5.
6.
Models
Lenovo IdeaPad 1500
Lenovo IdeaPad U series
Lenovo IdeaPad Z580
Lenovo IdeaPad G500
Lenovo Essential G500
Price (in Rs.)

67,660
55,943
54,504
44,049
38,090
34,402
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7.
8.
9.
10.
11.

Lenovo Essential Z580
Lenovo IdeaPad S210T
Lenovo IdeaPad S400
32,700
31,514
30,710
28,990
23,535
4. Toshiba:
Toshiba Corporation started out as Tokyo Shibaura Electric K.K in 1875. Though it has
been 137 years since, the multinational company has maintained its streak of innovation
and quality products. This Japanese company has climbing up very fast. The eight names
that Toshiba owns are Qosmio, Satellite Pro, Satellite (new series), Netbook, Libretto,
Ultrabook, Tecra, Portg. Qosmio range of laptops offers huge space for storing, perfect
controlling powers, Intelligent PC Health Monitor Technology, which altogether
improves your multitasking capabilities and quickens the speed. This is one series that
would win over all the gaming and HF entertainment freaks, with its elite and smooth
performance. The finest Toshiba laptops come with features Intel 2 nd Generation Core i3,
i5, and i7 processors, 4GB DDR3 RAMs.
Latest models developed by Toshiba and its price:
No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Models
Toshiba Qosmio X500
Toshiba Libertto W100
Toshiba Qosmio F750
Toshiba Qosmio F60
Toshiba Tecra R840, R850
Toshiba Portege R900
Toshiba Satellite Pro S750
Toshiba Satellite Pro C640
Toshiba Satellite Pro M840
Toshiba NetBook NB520
Toshiba Satellite C850
Price (in Rs.)

1,08,059
86,194
68,000
66,000
65,000
60,000
52,500
42,789
41,730
35,485
32,500
25,990
22,000
5. Samsung:
Samsung is a well established Korean giant in the world of stereos, television and
many other home appliances but now is also one of the major runner in the race of
laptops manufacturing too which is overlooked by many. This company build
quality laptops with crystal clear displays due to the companies experience in
television industry but the laptops also have a lot of power in them. Samsung is
one of the biggest leader in Smartphone (mobile) market and in tablet market in
India. The biggest selling point of Samsung is provide latest features with at
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affordable price to its customers, but now-a-days it also provide premium

products with high price. Latest Samsung laptops are equipped with a wide range
of features like 2nd Generation Core i7 processors, 13.3 inch screens, and 8GB
DDR3 RAMs. Its Ultrabook, notebook series are very famous in India.
No.
Models
Price (in Rs.)
1.
Samsung NP900X4C-A01IN
1,05,500
2.
Samsung NP900X3C-A02IN
1,00,000
3.
Samsung NP550P5C-S05IN
65,000
4.
Samsung NP530U4C-S01IN
57,200
5.
Samsung NP300ESX-S01IN
38,800
6.
Samsung NP300ESC-S01IN CC
42,170
7.
Samsung NP370R5E-506 IN
34,350
8.
Samsung NP370R5E-S051IN In
40,959
9.
Samsung NP-N100S-E01IN
15,274
10.
Samsung NP-N102S-B01/B05IN
17,200
6. Dell:
Dell is the American based IT company which makes available its products and
services world at large. Dell provides world class customer support services and
Dell support claims to provide troubleshooting any problem their users faces. Dell
has designed the new portfolio of devices and solutions keeping in mind changing
user preferences for great flexibility and efficiency. These devices will maximise
the balance between end user preferences, productivity and IT control, and are
14
backed by robust customer service. The Indias laptop market size is pegged at 6
million units per annum, while Dell claims to have 15 per cent market share in
this space. When it comes to graphics Dell leads the way. The Inspiron range has
performed really well in India and the studio series has been doing commendably
as well.The company also launched XPS 12 convertible(Laptop), Latitude 10
tablet, Latitude 6430u Ultrabook, and the OptiPlex 9010 All-in-One with touch
with price ranging from Rs 37,990 to Rs 89,990 a unit.
Latest model and its price:
No
.
Models
Price (in Rs.)
1.
Dell Vostro 3560 (i7 3rd gen)
48,406
2.
Dell Vostro 2520 (i5, 3rd gen)
39,990
3.
Dell Vostro 2420
40,000
4.
Dell Inspiron 15r
38,000
5.
Dell Inspiron XPS-13 (Intel i7 core)
94,500
6.
Dell Alienware M17X
7.
Dell Inspiron 15 3521 Notebook
24,770
8.
Dell Inspiron 14 3421 Notebook
33,190
1,42,695
7. H.P:
15
This company is another major player in the market. Hewlett Packard is company
based in U.S. and they make sure that there is a computer/laptop for every need or
purpose that can arise under the sky. HP laptops are well known for their
efficiency along with light weight and bright screens. Its Pavilion range has been
successful in India. HP is leading the PC market- desktop, notebook and tabletsin India with 25.4 percent share in 2013. The company provides the configuration
of laptops according to the needs of the user without adding any extra costs; but if
customers buy directly from the company.
No
.
Models
Price (in Rs.)
1.
Hp Pavillion G6-1318AX 15.6 inch
23,290
2.
Hp Pavillion 15-b003TU 15.6 inch
24,850
3.
Hp Pavillion 14-b004TU
27,641
4.
Hp Split 13 m 008 TUX2 Note
40,085
5.
Hp 8570WB8V72UTR Elitebook
6.
Hp mini 10 inch Netbook
15,999
7.
Hp ENVY 4-1059 tx
42,120
8.
Hp ENVY SPECTRE 13-2001TU
66,305
9.
Hp 6970b
56,880
10.
Hp Probook 4431s
44,987
1,11,572
8. HCL:
Hindustan Computers Limited, better known as HCL, was born in 1976,
essentially as an IT services provider and consultation firm, based in NOIDA,
16
India. HCL Tech expertises in infrastructure services and business process

outsourcing. With it continuously working hard and striving for profits, HCL has
been ranked no. 4 among all the IT companies of India, while being on no. 48
globally. HCL has kept its division of laptops plain and simple, user friendly, as
per the usage segment. HCL divides its laptops as simple as Home Notebooks and
Business Notebooks. There are 14 notebooks in total that the company says can
be used at home. Business Notebooks are divided into four sub categories
according to its usage.
Latest model and its price:
No
.
Models
Price (in Rs.)
1.
HCL ME4 C ICON M 1034 B
39,899
2.
HCL AE1VV3205 MC NoteBook
26,570
3.
HCL MC AE2V0030-X
22,465
4.
HCL MC ICON L 1044 C
19,990
5.
HCL ME XITE V2035 A
38,599
6.
HCL MC ICON M 1034 A
36,699
7.
HCL ME XITE M2025 C
35,999
8.
HCL MC XITE L 2035 C
34,999
9.
HCL MC ICON L 1024 B
32,199
10.
HCL ME XITE L 2025 A
32,499
9. Acer:
17
Acer is a Taiwanese multy national hard ware and electronics company wellknown for its inexpensively targeted laptops and computers with good quality.lap
tops from Acer Company are mainly coming under 3 groups: Ultra thin,Note
books, and Net books. Consumer friendly note books are acer aspire- notebook
series, time line series, acer Ferrari products and acer iconia. These are useful for
the common people in college home or office. Expensive business note books
from acer coming in two series acer travel mate, acer extensa. Net books from
acer are acer aspire one and Ferrari one. Ultra thin series are as the name suggest
very thin and easy to carry and use daily than a traditional laptop. Within this
brand comes a wide variety to choose from. Acer builds inexpensive netbooks as
wel as high gaming machines. Acer laptops are fairly convenient to operate and
have thus been termed among the most user friendly of their kind. The notebooks
have also been pretty popular in India, especially among the students.
No
.
Models
Price (in Rs.)
1.
Acer Aspire S7-391 NX.M3ESI.002
89,900
2.
Acer Aspire V5-47 1P NX.M3USI.005
48,990
3.
Acer Aspire V5-47 1P NX.M3USI.006
39,000
4.
Acer Aspire V5 571 NX.M2DSI.011
37,828
5.
Acer Aspire E1-531 NX.M12SI.023
23,499
6.
Acer Aspire V3 571G
41,500
7.
Acer V5-431P NX.M7LSI.003
29,168
8.
Acer Aspire V5 571 NX.M2DSI.009
34,490
9.
Acer E1-57 1G
36,356
10.
Acer Gateway NE56R
22,499
18
Market Share of major companies in laptop market:
In India the whole market is covered by notebook, tablet, smartphone, dedicated tablet etc.
India has mainly 6 broad categories in mobile device market:
1.
2.
3.
4.
5.
6.
Mobile Gaming
Dedicated Tablet
eReader
Mobile PC
Smart Tablet
Smart Phone
There are 124 million laptop PC sales in 2012. From which 6 million are sold in India in 2012.
Where Lenovos 23 million shipment gave it the lead with an 18.7% share. For the record Apple
was only 5th in this market with 13 million sales and 4.3% share in the world in 2012.
19
Laptop PCs as an important part of a massively growing mobile device market. In 2012 225
million PCs were shipped worth $187 billion: of these 124 million were laptop and 101 million
desktop. Shipments of laptop PCs decline 4%, desktops by 6% and the overall market by 5%.
Over the last 10 years portable PCs caught and overtook desktops in 2006, retaining their
superiority during and after the credit crunch.
20
Market Share of different companies in Laptop market in India
21
Company
Market Share (in %)
Market Share (in million)
Lenovo
18.7%
$23.19
Dell
15.2%
$18.85
HP
14.6%
$18.10
Samsung
10.9%
$13.52
Apple
10.2%
$12.65
Acer
9.5%
$11.78
Toshiba
5.1%
$6.32
Other
15.7%
$19.47
22
Lenovo and Dell dominated the laptop market for many years both have now been overtaken in
the laptop and desktop markets, where Lenovo (23 million) and Samsung (19 million) held
leadership positions respectively in 2012. In units Lenovo now heads the overall market in
shipments, while HP remains in front in terms of revenues.
The countrys laptop market size is pegged at 6 million units per annum, while Dell claims to
have 15 per cent market share in this space.
23
Tablet computer:
Tablets are a powerful tool for enhancing your productivity and online experience whether for
business use, or life in general. Smaller than a laptop and bigger than a Smartphone, the tablet is
perfect to take with you on the go. You can browse the internet, create and share presentations,
videos conference with clients, stay connected with corporate email, download books, games and
videos, watch movies, share photos and much more with your tablet.
24
Slim and lightweight, tablets are a new type of internet-enabled computer that work in a similar
way to smartphones, with touchscreens and downloadable apps.
They first became mass-market products in 2010 with the launch of the very first Apple iPad.
Tablets are everywhere; they are portable, easy to use, a little bigger than your phone, and yet
almost close to what a laptop has to offer. It has all the goodness of a computing device packed
in an ultra sleek body that manages to fit in an office bag or a purse.
A tablet computer, or simply tablet, is a mobile computer with display, circuitry and battery in
a single unit. Tablets are equipped with sensors, including cameras, microphone, accelerometer
and touch screen , with finger or stylus gestures replacing computer mouse and keyboard. Tablets
may include physical buttons, e.g., to control basic features such as speaker volume and power
and ports for network communications and to charge the battery. An on-screen, pop-up virtual
keyboard is usually used for typing. Tablets are typically larger than smart phones or personal
digital assistants at 7 inches (18 cm) or larger, measured diagonally.
Hybrids that include detachable keyboards have been sold since the mid-1990s. Convertible
touchscreen notebook computers have an integrated keyboard that can be hidden by a swivel or
slide joint.
Booklet tablets have dual-touchscreens and can be used as a notebook by displaying a virtual
keyboard on one of the displays.
Conceptualized in the mid-20th century and prototyped and developed in the last two decades of
that century, the devices became popular in 2010.
As of March 2012, 31% of U.S. Internet users were reported to have a tablet, which was used
mainly for viewing published content such as video and news. Among tablets available in 2012,
the top-selling line of devices was Apple's iPad with 100 million sold by mid October 2012 since
its release on April 3, 2010, followed by Amazon's Kindle Fire with 7 million, and Barnes &
Noble's Nook with 5 million. As of May 2013, over 70% of mobile developers were targeting
tablets (vs. 93% for smartphones and 18% for feature phones).
History
The tablet computer and its associated operating system began with the development of pen
computing. Electrical devices with data input and output on a flat information display existed as
early as 1888 with the telautograph, which used a sheet of paper as display and a pen attached to
electromechanical actuators. Throughout the 20th century devices with these characteristics have
been imagined and created whether as blueprints, prototypes, or commercial products. In
25
addition too many academic and research systems, several companies released commercial
products in the 1980s.
Early devices
Intel announced a strong ARM processor-based touchscreen tablet computer in 1999, under the
name WebPAD. It was later re-branded as the "Intel Web Tablet".
In April 2000 Microsoft launched the Pocket PC 2000, utilising their touch capable Windows CE
3.0 operating system. The devices were manufactured by several manufacturers, based on a mix
of: x86, MIPS, ARM, and SuperH hardware.
In 2002, Microsoft attempted to define the Microsoft Tablet PC as a mobile computer for field
work in business, though their devices failed, mainly due to pricing and usability decisions that
limited them to their original purpose.
In 2005 Nokia released the first of its Internet Tablet range, the Nokia 770. These tablets ran a
Debian based Linux OS called Maemo.
Android was the first of today's dominating platforms for tablet computers to reach the market.
In 2008 the first plans for Android-based tablets appeared. The first products were released in
2009. Among them was the Archos 5 that was first released with a proprietary operating system
and later (in 2009) released with Android 1.4. The first LTE Android tablet appeared late 2009
and was made by ICD for Verizon. This unit was called the Ultra, but a version called Vega was
released around the same time. Ultra had a 7 inch display while Vega's was 15 inches. Many
more products followed in 2010. Several manufacturers waited for Android Honeycomb,
specifically adapted for use with tablets, which debuted in February 2011.
Today's tablets use capacitive touchscreens with multi-touch, unlike earlier stylus-driven
resistive touchscreen devices. After 2010, multi-touch and other natural user interface features,
as well as flash memory solid state storage and "instant on" warm-booting; external USB and
Bluetooth keyboards defined tablets. Some have 3G mobile telephony applications.
As with smartphones, most mobile tablet apps are supplied through online distribution, rather
than boxed software or direct sales from software vendors. These sources, known as "app stores",
provide centralized catalogues of software and allow "one click" on-device software purchasing,
installation and updates. The app store is often shared with smartphones that use the same
operating system.
Apple is often credited for defining a new class of consumer device. It shaped the commercial
market for tablets in the following years. iPads and competing devices have been tested by the
US military. The most successful tablet is the Apple iPad, using the iOS operating system. Its
26
debut in 2010 pushed tablets into the mainstream. Samsung's Galaxy Tab and others followed,
continuing the trends towards the features listed above.
In 2013, Samsung announced a tablet running Android and Windows 8 operating systems
concurrently; switching from one operating system to the other and vice versa does not require
restarting the device, and data can be synchronized between the two operating systems. Asus has
announced the Transformer Book Trio, a tablet that is capable of running two operating systems,
Windows 8 and Android.
Samsung Galaxy Tab demonstrating multi-touch tablet in the market.
A key component among tablet computers is touch input. This allows the user to navigate easily
and type with a virtual keyboard on the screen. The first tablet to do this was the GRiDPad by
GRiD Systems Corporation; the tablet featured both a stylus, a pen-like tool to aid with precision
in a touchscreen device as well as an on-screen keyboard.
The system must respond to touches rather than clicks of a keyboard or mouse, which allows
integrated hand-eye operation, a natural use of the some auto sensory system. This is even more
true of the more recent multi-touch interface, which often emulate the way objects behave.
Handwriting recognition:
Some tablet personal computers such as the Galaxy Note 10 support a stylus and support
handwriting recognition. Finger-driven screens are potentially better suited for entering
"variable-width stroke-based" characters, such as Chinese/Japanese/Korean writing, due to their
built-in capability of "pressure sensing". Much of this potential is unused, except in digital art
applications such as Autodesk Sketchbook.
Touchscreen hardware:
Touchscreens are usually one of two forms;
Resistive touchscreens are passive and respond to pressure on the screen. They allow a
high level of precision, useful in emulating a pointer as is common in tablet computers
but may require calibration. Because of the high resolution, a stylus or fingernail is often
used. Stylus-oriented systems are less suited to multi-touch.
Capacitive touchscreens tend to be less accurate, but more responsive than resistive
devices. Because they require a conductive material, such as a finger tip, for input, they
are not common among stylus-oriented devices, but are prominent on consumer devices.
Some tablets can recognize individual palms, while some professional-grade tablets use pressuresensitive films, such as those on graphics tablets. Some capacitive touch-screens can detect the
size of the touched area and the pressure used.
27
Features
Hardware
High-definition, anti-glare display
Wireless internet connectivity (usually with Wi-Fi standard and optional mobile
broadband)
GPS satellite location
Front- and/or back- facing camera(s) for photographs and video
Lower weight and longer battery life than a comparably-sized laptop
Bluetooth for connecting peripherals and communicating with local devices
Docking station: Keyboard and USB port(s)
Software
Mobile web browser
Reader for digital books, periodicals and other content
Downloadable apps such as games, education and utilities
Portable media player function including video playback
E-mail and social media
Mobile phone functions (messaging, speakerphone, address book)
Video-teleconferencing
Data storage
On-board flash memory
Ports for removable storage
Cloud storage options for backup and syncing data across devices
Additional inputs
28
Besides a touchscreen and keyboard, some tablets can also use these input methods:
Accelerometer: Detects the physical movement and orientation of the tablet. This allows
the touchscreen display to shift to either portrait or landscape mode. In addition, tilting
the tablet may be used as an input (for instance to steer in a driving game).
Ambient light and proximity sensors, which help distinguish between intentional and
unintentional touches.
Speech recognition
Gesture recognition
Sizes
Slates:
A slate's size may vary, starting from 7 inches (approximately 18 cm).
Mini tablet:
Mini tablets are smaller and lighter than standard tablets. The first successful ones were
introduced by Samsung (Galaxy Tab 7-inch), Barnes and Noble (the Nook Tablet), Blackberry
Playbook, and Amazon (the Kindle Fire) in 2011, and by Google (the Nexus 7) in 2012. Most of
them work like a larger tablet, though some do not have all the features, functions, or capacity
found in bigger tablet computers.
In 2012, Apple released the iPad Mini. Its size is 7.9 inches, about 2 inches smaller than the
regular size iPad tablet.
Amazon released an upgraded version of the Kindle Fire, called the Kindle Fire HD mini is 7
inches in size.
Phablets:
Since 2010, crossover touch-screen devices with screens greater than 5-inches have been
released. That size is generally considered larger than a smartphone and smaller than a tablet,
creating a hybrid category, called a phablet. Phablet is a portmanteau of phone and tablet.
Dedicated keyboards
Tablets with dedicated keyboards form the boundary between slate tablets and laptop computers.
Convertibles
Convertible tablets have a slate tablet top-half with a (sometimes detachable) keyboard bottomhalf. They more closely resemble laptops, and are heavier and larger than slates. While some
29
convertibles (such as the Asus Transformer series) run Android, the release of Windows 8
increased the prominence of this form factor among the laptop market.
Typically, the base of a convertible attaches to the display at a single joint called a swivel hinge
or rotating hinge. The joint allows the screen to rotate through 180 and lie against the back of
the keyboard to provide a flat writing surface. This design, although the most common, creates a
physical point of weakness.
The first tablet to have a sliding screen was the Samsung Sliding PC7 Series, a tablet with Intel
Atom processor and a sliding screen that allows the it to be used as a laptop or slate tablet when
the screen is locked in place covering the whole keyboard. It is intended to combine the virtues
of tablet PCs with those of notebooks. The Inspiron Duo from Dell rotates the screen
horizontally when opened.
Hybrids
Hybrid tablets have a standard tablet base with a detachable keyboard that resembles a laptop
keyboard. They are usually sold together as parts of the same product, unlike slates, whose
keyboards are an optional accessory.
Booklets
Booklets are dual-touchscreen tablet computers with a clamshell design that folds like a laptop.
30
Major players in Tablet Market:

There is no doubt that India is moving at a brisk pace towards becoming the worldwide leader in
the tablet market. A recent report by the International Data Corporation (IDC) suggests that India
has shown a rapid progress in terms of tablet sales within a span of one year. It recorded a total
shipment of 2.66 million tablets in 2012, which amounted for 901 percent year-on-year growth
when compared to 2011.
This growth was made possible as the South Korean smartphone giant Samsung amounted for
15.76 percent for the sales, while the Indian smartphone firm Micromax came a close second as
it had a share of 13.33 percent in the sales. Other firms like Apple, HCL and Karbonn mobiles
amounted for 9.92 percent, 7.05 percent and 6.17 percent respectively. However, it should be
noted that it was the low-cost 7-inch tablets that comprised almost 78 percent of the total sales
during this period. The report stated that this rise in the sales figure was made possible due to the
entry of new participants into the market and the competition that they brought along. "The
unprecedented growth was made possible by 6-8 local and top international vendors, namely
Samsung and Apple, ramping up shipments and aggressively launching new models, especially
in the 7-inch device space, to meet the growing consumer demand in the low-cost tablet market
in India.
In India till 2012, 135 different companies launch their tablets in India.
In India major players in tablet market include Samsung, Apple, Micromax, Karbonn, Datawind,
and HCL.
1. Apple:
Apple is often credited for defining a new class of consumer device. It shaped the
commercial market for tablets in the following years. Apples iPad is dominating
the Indian tablet market. Apple introduced first time iPad in January 2010. When
rest of the tablet industry was miles behind. Apple came in third with its range of
niche iPad devices. The 7 inch iPad mini was launched in Q4 2012 and helped the
brand reach out to the more "price-sensitive" audience as well. Apples iPad
wasnt just the best tablet on the market it was the only tablet worth considering.
With no new iPad product launches in the second or third quarter of 2013 to drive
volume, Apple experienced a quarter-over-quarter decline in shipments from 14.6
31
million in 2Q13 to 14.1 million in 3Q13. Year over year, iPad shipments grew less
than one percent.
Apples iPad sales in last four years in the world:
Year
2010
2011
2012
2013
iPad Unit Sales (in 1000s)

7,458
32,394
58,310
71,033
iPad revenue ($million)

4,958
20,358
30,945
31,980
Apple iPad mini (7inch) is one of the most selling tablet in the market. The most
successful tablet is the Apple iPad, using the iOS operating system.
No.
1.
2.
3.
4.
5.
6.
Models
Apple iPad (4th Generation)
Apple iPad 4 wifi
Apple iPad4 wifi+cellular
Apple iPad mini wifi
Apple iPad mini wifi+cellular
Apple iPad 3
Price(in Rs.)
32,999
43,900
51,900
33,900
41,900
30,500
2. Samsung:
Samsung launched itself in the U.S tablet market in 2010. India gor her first
Samsung tablet in the year year, 2011. Korean conglomerate Samsung has
released a variety of Android-powered tablets, beginning in November 2010 with
the 7-inch Galaxy Tab. Larger versions with 8.9- and 10.1-inch screens were
released in 2011, and a new 10.1-inch Note tablet, with accompanying stylus, was
released in 2012. Samsung has since released second generations of its 7- and
10.1-inch Galaxy Tab devices. Samsung plans on expanding its line of
smartphones and tablets in 2013. So far, that expansion includes only the new
Galaxy Note 8.0 and the Galaxy S4.Samsung Electronics has a new goal after
overtaking Apple in smartphones: it wants to be world No. 1 in tablet computers.
Research group IDC estimates that Samsung sold 16.6 million tablets in 2012.
Samsung's tablet business is growing rapidly and the company will become the
biggest maker of tablet computers.
No.
1.
2.
3.
4.
Models
Samsung Galaxy Tab 680
Samsung Galaxy Note 10.1 P601
Price(in Rs.)
36,670
36,670
31,910
46,206
32
5.
6.
7.
8.
9.
10.
Samsung Galaxy Tab3 T210

Samsung Galaxy Note 800
Samsung Galaxy Tab2 P3110
11,999
23,499
19,999
15,999
22,490
9,899
Not much competition is faced by Samsung tablets. The only one to give it runs is
Apple iPad. Galaxy Tab730 is available in a lighter version than Apple iPad2
32Gb WiFi and 3G. Display is wider and bigger in Apple iPad2, with the camera
being stronger in Samsung Galaxy Tab. Other than the features of both the brands,
price is hat is highly comparable. Being the brand Apple, the tablets are definitely
expensive than the cheaper Samsung Galaxy tabs.
3. Micromax:
Micromax is
an
Indian consumer
electronics company
located
in Gurgaon, Haryana,India. It is in the business of manufacturing of Mobile
Telephones, Tablet Computers, 3GDatacards and LED Televisions. It has 23
offices in India and an international office in Hong Kong.
Micromax started as an IT software company in the year 2000 working on
embedded platforms. In 2008, it entered mobile handset business and by 2010 it
became one of the largest Indian domestic mobile handsets company operating in
low cost feature phone segments.
The company has a 22% market share in the smartphone segment in India. As per
IDC for Q2 2013.
Micromax entered the world of the tablet industry by launching Micromax
Funbook on April 3, 2012, an Android 4.0 Ice Cream Sandwich tablet with 7-inch
capacitive display, 1.2 GHz Cortex A8 Processor with Dual Mali 400 MP GPU,
4 GB flash storage and 512 MB DDR1 RAM. The tablet is powered by a
2800 mAh Battery with a browsing time of five hours. It also features 0.3 MP
front cameras, HDMI connectivity and Internet access via Wi-Fi 802.11 b/g and a
3G USB dongle and a "Made in India" tag. It is eerily similar to the Chinese tablet
Ployer Momo 9, which makes people wonder why has it been provided with a
mini USB port instead of Micro USB. The Micromax Funbook comes with a mini
HDMI port that allows up to HD 2160p (3840 x 2160) video mirroring to larger
displays such as HDTVs, etc.
No
.
1.
2.
Models
Micromax Funbook
Micromax Funbook mini P410
Price(in Rs.)
3,999
8,499
33
3.
4.
5.
6.
7.
8.
Micromax Funbook P255

Micromax Funbook Talk P360
Micromax Funbook 3G P600
Micromax Funbook Talk
Micromax Funbook Infinity P275
Micromax Canvas Tab P650
4,459
6,699
6,999
6,499
4,469
14,499
4. Lenovo:
Lenovo is a Chinese multi national hardware and electronics company well
known for the quality products like personal computers. According to a May
report released by IDC Lenovo ranks fourth in the global tablet market by
volume. With tablets consolidating their position as the computing device of the
future, manufacturers are innovating with the basic form factor of the device
itself. While Apple Inc. has made the iPad thinner and with Sony making its new
models water and dust proof, Lenovo thinks it has an opportunity in changing the
very shape. The new Yoga Tablet launched in India on Friday is a multi-mode
machine with an ergonomic cylindrical edge, which Lenovo claims will make it
much more easier to hold and operate with one hand. The shape gives allows it to
stand up in a consumption mode and present itself in a tilt mode for content
creation.
No.
1.
2.
3.
4.
5.
6.
7.
Models
Lenovo Yoga tablet (8-inch)
Lenovo Yoga tablet (10-inch)
Lenovo Idea Tab S6000
Lenovo idea Tab Lynx K3011
Lenovo idea Tab A3000
Lenovo idea Tab A1000
Lenovo A2107
Price(in Rs.)
22,999
28,999
24,799
32,999
14,275
8,199
9,300
The growth in Android tablet market is said to be largely driven

by Samsung and Lenovo devices.
5. Karbonn:
Karbonn Mobiles is a telecommunication firm in India which was founded in
March 2009. It is a joint venture mobile manufacturing company between
the Bangalore based United Telelinks Limited (a group of Telecom Major, United
Telecoms Limited) and Noida basedJaina Marketing & Associates and is based in
34
Bengaluru, India. It was one of the first companies to introduce the concept of
Dual-SIM mobile phones in the country.
The firm has contracted with leading semiconductor companies worldwide for
their handsets and targets mainly the Indian market. In October 2012, Karbonn
announced the launch of their brand extension 'Karbonn Smart'. The range
includes a gamut of new gadgets such as the smart tab and a number of new
smartphones. Most popular Karbonn Tablets Mobiles is Karbonn TABLET priced
at Rs. 4,989. The current top Karbonn Tablets Mobiles in India are Karbonn
TABLET, Karbon A34, Karbonn Marvel Smart Tab9, Karbonn Smart Tab10,
karbonn Smart Tab1.
No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Models
Karbonn ST8 Velox
Karbonn Smart Ta fone A37HD
Karbonn A34 HD
Karbonn Smart A37
Karbonn Smart A34
Karbonn Smart Tab 8
Karbonn cosmic smart Tab 10
Karbonn Marvel Smart Tab9
Karbonn Smart Tab3 blade
Price(in Rs.)
7,298
7,537
5,687
7,537
5,687
5,740
8,836
7,089
4,469
6. HCL:
Hindustan Computers Limited, better known as HCL, was born in 1976, essentially as an
IT services provider and consultation firm, based in NOIDA, India. HCL Tech expertises
in infrastructure services and business process outsourcing. HCL amounted 7.05 percent
market share in tablet market in India in 2012.
No.
1.
2.
3.
4.
5.
6.
7.
Models
HCL MC AE7- A1
HCL myedu TabX1 K12
HCL ME Y2
HCL ME G1
HCL ME V1
HCL ME V2
HCL ME 3G connection
Price(in Rs.)
7,500
9,999
12,760
13,073
5,999
5,070
10,879
7. Others:
35
Others companies include Datawind, Aakash Tablets, google, Microsoft, Amazon

kindle fire, Lava, Dell, Sony, Asus, Acer, BSNL etc.
Datawind, the manufacturer of the popular and cheap UbiSlate tablets is the
second most popular vendor in the Indian market. Datawind is the major supplier
of government project to distribute tablets to student in schools, colleges and
universities.
Market Share in Tablet market

There is no doubt that India is moving at a brisk pace towards becoming the worldwide leader in
the tablet market. A recent report by the International Data Corporation (IDC) suggests that India
has shown a rapid progress in terms of tablet sales within a span of one year. It recorded a total
shipment of 2.66 million tablets in 2012, which amounted for 901 percent year-on-year growth
when compared to 2011.
India Tablets Market: Growth in Shipment, 2Q CY13 over 2Q12; 2Q CY13 over 1Q CY13
Shipment
Shipment
Year
on Shipments,
Quarter
2Q(April-June) 2Q(April-June)
Year
1Q (Jan-March) over
Tablet
CY 2013
CY 2012
Growth(%) CY 2013
quarter
Growth(%)
1,150,593
554,677
107.4
904,594
27.2
*Source: CMRs India Quarterly tablet PC Market Review, 2Q CY 2013, August 2013 release *CY: Calender Year
Above table shows you how much the Tablet market has grown when compared to the same
quarter previous year.
For the April-June quarter as many as 70 international and domestic vendors shipped 1.15
million units of tablets.
The overall growth in shipments of Tablets in the India market registered at 107.4% year-on-year
(2Q CY 2013 over 2Q CY 2012) growth, but a more moderate 27.2% quarter-on-quarter (2Q CY
2013 over 1Q CY 2013) increase due to seasonal factors, according to CMRs India Quarterly
Tablet PC market review for second quarter.
Almost 80% of the Tablet models launched during this period were with both 3G and WiFi connectivity, leading to a growth of 103% in shipments of 3G Tablets.
36
The overall India Tablets market recorded sales of 1.1 million units in 3Q (July-September)
2012.
Trending Features :
Some of the trending features in terms of specifications of Media Tablet devices in the India
market during 3Q 2012 are given in Table 2 below:
Key Feature Trends:IndiaQuarterly Media Tablets Market, 3Q (July-September) 2012*
Feature
Trending
% share in terms of total sales

(unit shipments)
Connectivity
Wi-Fi
63.2
Display (Screen Size)
77.9
OS
Android
91.3
Processor Speed
1 Ghz
62.8
RAM
512 MB
56.4
Voice Calling
No
62.9
*Source: CyberMedia Research (CMR) IndiaQuarterly Media Tablets Market Review for 3Q 2012, December 2012
37
% share in terms of total sales (unit shipments)

100
91.3
90
77.9
80
70
63.2
62.9
62.8
56.4
60
50
40
30
20
10
0
Features
It recorded a total shipment of 2.66 million tablets in 2012, which amounted for 901 percent
year-on-year
growth
when
compared
to
2011.
This growth was made possible as the South Korean smartphone giant Samsung amounted for
15.76 percent for the sales, while the Indian smartphone firm Micromax came a close second as
it had a share of 13.33 percent in the sales. Other firms like Apple, HCL and Karbonn mobiles
amounted for 9.92 percent, 7.05 percent and 6.17 percent respectively. However, it should be
noted that it was the low-cost 7-inch tablets that comprised almost 78 percent of the total sales
during this period.
Market Share in 2012:
Company
Samsung
Micromax
Apple
HCL
Karbonn
Datawind
Others
Market Share (in %)

15.76
13.33
9.92
7.05
6.17
15.3
32.47
38
Market Share (in %)

Samsung
15%
Micromax
6%
7%
32%
10%
Apple
HCL
Karbonn
13%
Datawind
16%
Others
Android devices accounted for a greater share of the market in revenue terms than iOS. Android
revenue share reached 46.2% in third quarter, for the first time exceeding iPad share of 45.6%.
Android's unit share grew to 66.7% from 58.5% a year ago.
Worldwide tablet shipments grew to 47.6 million units in the third quarter of 2013, according to
IDC.
Tablet PC witnessed a massive growth figure of 424 per cent. The sales for 2012-13 stood at 1.9
million units as against 0.36 million units in 2011-12.
India Tablets Market: Shipment Shares of Leading Brands, 2Q CY13

Vendor
Share (in %)
Samsung
21.2
Datawind*
12.5
Micromax
9.7
39
Top 3 Vendors (above three brands)
43.4
Top 5 Vendors
55.8
Top 13 Vendors (selling more than 20,000 units in the quarter)
80.6
*excludes Shipment for Aakash Tablets
arket: Shipment Shares of Leading Brands, 2Q CY13 Share (in
13%
10%
Samsung
Datawind*
21%
Micromax
57%
other
Similarities and Differences in Laptop and Tablet:

Laptops and tablets are wildly popular within different groups and demographics, mostly because
they deliver specialized experiences to their users.
Laptop and tablet both possess mobility. So it is easy for any one to take anywhere, when they
needed. Carrying a laptop/tablet means having instant access to various information, personal and work
files. Laptop and tablet both provide wi-fi wireless networks and cellular broadband data services.
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Laptop and tablet are smaller than desktop PCs. This is beneficial when space is at a premium. A charged
laptop and tablet can continue to be used in case of a power outage and is not affected by short power
interruptions, blackouts.
Laptop and tablet have many similarities such as portability, mobility, connectivity, internet accessibility
etc.
Point of differences between Laptop and Tablet:
A laptop is generally characterized as a mobile personal computer -- a device on which

we can perform all the tasks available on a desktop but in a mobile, light, compact
fashion. Laptops have become lighter and smaller over the years, but have made
significant strides in power, functionality and performance. For many users, laptops have
become their preferred computing device because it allows them to complete all the tasks
they would need on a desktop but with the convenience of mobility and flexibility.
Tablets, on the other hand, are currently the pinnacle of mobile technology. They are
compact, very lightweight and extremely easy to carry. However, they do not possess the
processing power of a laptop. Their functionality as a computing device is very limited,
although sufficient for some peoples uses. Tablets can be ideal for those who browse the
Web casually, such as read the news or popular websites, and those who play
lightweight games, or want to watch TV or films while traveling. Additionally, tablets
can be used in a variety of specialized careers like design and music. Tablets are ideal for
consuming content. Theyre great tools for surfing the web, checking e-mail and
Facebook, playing games, reading digital magazines and books, and enjoying movies and
music. But thats not all slates have going for them.
Functional Differences Between Tablets & Laptops

The advent of powerful tablets for work and entertainment computing potentially creates
a dilemma of whether to select a laptop or tablet. Some laptops share some level of
functionality with tablets, such as pinch-and-swipe gestures. However, basic differences
between expansion and upgrade options are important considerations. Weighing these
factors among others helps you identify whether that newest tablet might be a contender
to replace your aging laptop.
Interface
The laptop typology everyone is familiar with involves a keyboard attached to a flip-out
screen, typically measuring 17 inches or less diagonally. While the integrated keyboard
retains the classic feel of a desktop or even a typewriter, keyboards add some weight and
cause the laptop to take up more space. Physical keyboards are superior for extensive
writing tasks, and design, accounting and engineering programs customarily use F-key
41
support for macro functionality. Tablets, on the other hand, usually use a touchscreen
interface, although some models include a thin deploying keyboard, which adds thickness
to the unit. Touchscreen keyboards lack the tactile response of a physical keyboard, but
the absence of a physical keyboard goes a long way to keeping a tablet sleek and
compact.
Portability:Weight and battery life are important factors in considering
portability. The portability of a lightweight device is limited by a short
battery life. However, if you are away from the desk or office for only
short intervals and you require the lightest hardware, you might not
need the longest-lasting battery. Tablets do not have internal optical
DVD or CD drives, which use plenty of battery life, but on the other
hand, they rely heavily on battery-sapping Bluetooth and Wi-Fi. Laptops
have larger batteries, but big batteries are bulky and heavy.
Compromises exist in the form of notebooks or netbooks with
touchscreen functionality, bridging the gap between sleek storability
and laptop-like functionality.
Apps and Programs
Many laptop producers attempt to mimic the look and feel of tablets by introducing apps,
effectively graphical shortcuts to Webpages or installed programs. Apps in their truest
form, as found on smartphones and tablets, are designed to offer as much functionality
using less storage for niche jobs such as calendar planning, photo editing or multimedia
entertainment. This is primarily due to the comparatively limited storage between tablets
and laptops, the latter of which reach into the hundreds of megabytes or more in hard
drive space. You obtain these apps directly from an online curated by the hardware
manufacturer as opposed to directly from the software companies or independent
retailers. Remember, however, that some tablets do not have the universal compatibility
common with laptops, such as working with Flash and other media-based programs. For
this reason, you may elect to keep a full-fledged computer or laptop at the office, while
using a tablet on the go.
Laptop hardware can be upgraded easily, for example by installing a larger-capacity hard
drive or more RAM. USB ports offer plenty of functional expansion through peripherals,
and HDMI ports and slots for SD cards have become standard on many laptops. Tablets,
in contrast, typically do not offer upgradable memory or internal storage capacity; tablet
manufacturers encourage consumers to connect with the Cloud via Wi-Fi or cellular
services for additional, online storage. Many tablets have no USB ports or slots for SD
cards.
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Cost: While the performance of mainstream tablet and laptop is comparable, and the cost
of laptops has fallen less rapidly than tablet, laptops remain more expensive than tablet
PCs at the same performance level. Tablet is less expensive than laptop. Tablets are
particularly attractive as gifts because theyre more affordable than most laptops.
Operating system: Desktops, laptops, and netbooks use computer operating systems;
tablets typically use smartphone operating systems, so they work differently. Latest tablet
work with two operating system such as Samsung Tablet have Window iOS and Android.
Screen resolution and processing speed: As with a laptop, tablet screens have different
resolutions, meaning that some have crisper-looking graphics than others; they have their
own processors (different from those used in laptops), some being faster than others;
their memory capacity will almost always be smaller than a laptop and can range from 8
GB to 64 GB; and their battery life is typically longer than most laptops.
Another area where notebooks excel is software. Tablets offer access to lots of apps, but
laptops pull ahead with the wealth of available productivity programs. Microsoft Office
Starter Edition comes pre-loaded on many notebooks. Then there are free apps such as
OpenOffice.org (which goes deeper than Office Starter) and Paint.NET for editing
photos. And lets not forget the desktop apps, such as Photoshop, that offer more
precision and power than anything youll find on a tablet.
Then again, security software is popular for a reason. For now, at least, the vast majority
of viruses, Trojans, and other malware live on notebooks. Windows machines are the
most popular target by far, but some threats have popped here and there on Macs, too.
Its not really a matter of whether tablets are better than laptops or vice versa. Its about what
type of device is right for the job at hand, which is why plenty of people own a laptop and a
tablet. But if person is wondering whether a slate or a notebook is the better giftor you only
have the budget to choose one device or the otherit comes down to what the user plans to do
with it. Tablets are better for play and some work, and laptops are better for work and some play.
Reasons for Growth in Tablet Market:

43
Increasing usage and preference for tablets in the education sector, private enterprises and
growing demand from the smartphone and laptop users would drive the market for tablet PC
over the coming years.
India is one of the fastest growing economies, adding that as a result of rapidly improving
lightweight computing devices is increasing.
Reasons for Growth in Tablet Market in India:
Tablets are growing so much in popularity that they will outstrip laptops shipped in 2013.while
tablets will exceed both laptops and desktops by 2015. There are three key reasons for the tablet's
success.
Cost:
First, tablets, on average, cost less than laptops or desktops -- about 60% as much.
Tablets are particularly attractive as gifts because theyre more affordable than most laptops. The
iPad 2 starts at $499, and there are several slates that start as low as $199. We havent seen many
quality devices at that lower price, but it looks like the $199 Amazon Kindle Fire changes that
with a great screen, a turbo-charged browser, and easy access to Amazon content. A good
notebook costs $200 to $300 more.
Portability:
Tablets are lighter and smaller, on average, and, therefore, more mobile, than laptops. Tablets
with screen sizes that are less than 8 inches will make up 55% of the market in 2013.
Functionality:
Third, tablets function differently from laptops and desktops and are regarded as easier to use.
They have instant-on capabilities, longer battery life and touchscreens that users, so far, don't
seem to want on desktops or laptops.
Overall tablet shipments will grow by 58.7% in 2013, reaching 229.3 million tablets, an increase
from 144.5 million last year.
The bring-your-own-device (BYOD) trend in workplaces is adding to the PC decline.
People are now-a-days more technology savvy person they want information all the time in their
day to day use also.
44
In its forecast there will be 187.4 million laptops shipped in 2013. Desktop PCs will account for
134.4 million shipments in 2013. IDC expects tablets to outpace the entire PC market (both
laptops and desktops) by 2015.
Computing involves accessing the Web, connecting to social media, sending emails and using
app functions that favor tablets and that don't require the computing power or local storage
available with a laptop or desktop. Users haven't given up on desktops and laptops for more
intensive tasks, such as creating spreadsheets but those tasks are taking up less computing time
on average and users rely on older PCs when doing so.
"Tablets surpassing [laptops] in 2013 and total PCs in 2015 marks a significant change in
consumer attitudes about compute devices and the applications and ecosystems that power them.
"PCs will [still] have an important role in this new era of computing, especially among business
users. But for many consumers, a tablet is a simple and elegant solution for core use cases there
were previously addressed by the PC."
On price
The worldwide average selling price for tablets is expected to drop by 10.8% in 2013 to $381.
That's 60% of the average expected laptops selling price in 2013 of $635.
In coming years, tablet prices will decline even further. Low cost Android tablets, some for as
little as $100, are fueling the price reductions.
Apple is likely to stay at the top in tablet quality and in higher pricing. Despite higher prices,
company has still found success in selling iPads in the U.S. education market. A new iPad mini
now starts at $329, but some Android white-box tablets are selling by the millions to
governments in India and Indonesia for education purposes, priced at just $100 apiece.
"Compared to the iPad mini, a three times increase in price is a big difference," Reith said. "Even
if a student got a new Android tablet once a year, that low price could be justified."
On size
The original 9.7-in. iPad was perceived as the sweet spot for tablets, but then 7-in. Android
tablets began gaining traction in the market. Apple's response was a 7.9-in. iPad mini released
late in 2012.
In just two quarters, shipments of sub-8-in.-tablets soared and overtook larger tablets. For all of
2013, about 55% of tablets will be under 8 inches in size, while 43% will be 8 to 11 inches, and
just 2% will be greater than 11 inches. In 2017, sub 8-in. tablets will comprise 57% of the
market, while 8 in. to 11-in. tablets will take 37% and tablets of 11 inches or more will account
for 6%.
45
Tablets are generally thinner than laptops and usually much lighter. The average 7-in. tablet is .9
pounds, while the average 10-in. tablet is 1.4 pounds. By comparison, a sub-notebook with less
than a 10.5-in. screen can weigh just under 3.5 pounds, and ultrabook laptops can weigh from
two to four pounds.
Ultrabooks are still a small share of the market,and many workers and consumers still carry older
laptops that weigh from 4 to 6 pounds.
On functionality
There are many reasons that tablet functionality is perceived as better than that on a laptop or
desktop, especially for mobile users.
One reason is the instant-on capability of a tablet, compared to one or more minutes for booting a
laptop.
Battery life can also be substantially better with a tablet, with some Windows Surface RT tablet
users getting 14 hours of battery life, compared with less than a full work day on most laptops,
often only four to six hours.
Touchscreen capability on a tablet is another change from older laptops and desktops. For
workers who prefer a physical keyboard for writing longer emails and other tasks, many tablets
support such a device, although often at an added cost.
There are also Windows 8 laptops and desktops with touchscreens running on an X86 chip,
which would seem to give the touchscreen an advantage over the more traditional PC form
factors that's not been the case, as "there's been very little demand for this Windows 8 platform."
The average consumer or BYOD worker with money to spend on consumer electronics will
choose a device with a lower price and greater portability than a touchscreen laptop or PC. "The
trend is really about mobile, and tablets are more mobile.
In work places, tablets are good enough for many work tasks, and have been "additive, rather
than replacing PCs," Reith said. Having a tablet with a keyboard to use in a coffee shop is more
mobile and convenient but also means there's less wear-and-tear on the PC desktop when it is
used.
The Windows 8 effect
"The corporate world isn't touching Windows 8. Many corporate IT buyers are paying for
Windows 8 licenses on new laptops or desktops and then rolling the new machines back to
Windows 7. That phenomenon means that there is more room for workers to supplement their
laptops or desktops with iOS and Android tablets.
46
"The consumer-worker has a real voice in what's happening in the work force, and even C-level
execs want to use their tablets on the network,". "Streaming music and video, email and Web
browsing are all things one can do on a tablet, and it's just more comfy to sit on a couch and look
at a tablet than a laptop."
Despite lack of corporate interest in Windows 8 on desktops and laptops, increased for Windows
8 tablets running x86 to about 10 million shipped for all of 2013, an increase from an older
forecast of 5.5 million. Windows RT tablets, however, were reduced downward in the new
forecast for 2013, from about 4 million shipped to just over 3 million, Reith said. "We're seeing
RT less and less," he said.
Government Policy Regarding Tablet and Laptop:

Government policy for laptop:
47
As government make policies for all the products they have also made policies for laptops.
Apart from bare PCBs, all other parts and components can be imported, but domestic assembly
and testing of all parts and components are required. Eb bureau has stated policies given by
government for preferential market access policies starts as follows:
Policies according to EB Bureau for laptops produced domestically:
Through a notification dated January 22, 2013, the Department of Electronics and
Information Technology (DeitY), Government of India, has issued the guidelines for the policy
of preferential market access to domestically manufactured laptops and tablets.
DeitY has notified all the central government departments to procure 50 per cent of
their requirements of laptops and tablets from the domestic manufacturers, subject to the
domestic products matching certain parameters set by the government and other technical
requirements. Also, 50 per cent of domestic value-addition in terms of the bill of material (BOM)
is required for laptops to qualify as domestically manufactured.
The Preferential Market Access (PMA) policy has been issued in an effort to boost
indigenous manufacturing of laptops and tablets, and keeping in view the security concerns of
the country. This supports domestic manufacturers and gives preference to locally made laptops
and tablets.
Parameter that qualify a product as made in India
As per the notification, laptop PCs, commonly known in the market as a laptop,
notebook, netbook or ultrabook, necessarily consist of a CPU, memory, a hard disk drive,
keyboard, touchpad and/or trackpoint, an integrated display unit and an integrated battery, and it
should be able to operate independently.
For laptop PCs to qualify as domestically manufactured, 25 per cent of the value
addition should be done locally in the first year. In case of tablet PCs, this has to be 30 per cent.
For customised tablet PCs/handheld devices based on tablet technologies that involve additional
(or different) accessories/components, the department will issue a separate notification. The
value addition requirement increases 5 per cent every year, from the second year, which begins
from April 1, 2014.
Where the policy is applicable
The policy is applicable to all ministries and government departments (except defense) and their
agencies, for electronic products purchased for governmental purposes, and not for the
commercial resale.
48
What a manufacturer needs to do

The government has set some parameters for the BOM that will classify a product as
domestically-made.
The table below specifies how much value addition is required for each part that is used in a
laptop. The domestic BOM of laptop PCs would be the sum of the cost of the main inputs as
specified in column 1 of the table, provided the inputs individually satisfy the value addition
requirement specified in column 2 of the table.
Hard disk drive
Display panel (LCD, LED, etc) + back

cover + bezel
Domestic assembly and testing of

imported/indigenously manufactured parts
and components is required

imported/indigenously
manufactured
display panel needed. Back cover and
bezel or a combination, subject to the
condition applicable from the third year
onwards:
(i) Back cover has to be domestically
manufactured, and
(ii)Backlight assembly and testing of
display panel should be done domestically
DVD drive
Cabinet + motherboard + power module


imported/indigenously
manufactured
cabinet needed. Motherboard, power
module or combination, except value of
bare PCB and semiconductor BOM (that
is, semiconductor chips and modules on
the motherboard) subject to the condition
that:
(i) Value of domestically manufactured
parts and components used in the
49
assembly of motherboard + power module

will be a minimum of 10 per cent (of the
total value of parts and components used
in the manufacture of motherboard +
power module) in the second year, which
will increase to a minimum of 20 per cent
(of the total value of parts and components
used in the manufacture of the
motherboard + power module) in the third
year and subsequent years, and
(ii) The cabinet shall be domestically
manufactured from the third year
Semiconductors (semiconductor chips and

modules on the motherboard)
The value of only those semiconductor

chips and modules (including processor
and memory) of the motherboard will be
considered as domestic BOM. However,
there is one more conditionthe value of
the semiconductor clip should be less than
the value of testing done domestically
Bare PCB
Has to be domestically manufactured
Power adapter

and components, subject to the condition
that
the
value
of
domestically
manufactured parts and components used
in the assembly of the power adapter will
be a minimum of 20 per cent of the total
value of parts and components used in the
manufacture of the power adapter. In the
second year, it will increase to a minimum
of 30 per cent, whereas 40 per cent and 50
per cent increase will be necessary in the
third, fourth and fifth years, respectively
Keyboard/touchpad and/or trackpoint
Domestic
assembly
and
testing
of
50


Battery
Government policy for tablets using different operating systems

This policy is spacially meant for tablet companies for security reasons government:
Policy Statement
Northern Territory Government (NTG) employees (including contractors) may connect
tablet devices to the NTG Information Communication Technology (ICT) infrastructure
if and only if employees implement the security requirements.
Tablets which uses Android, iOS (Apple), Blackberry and Symbian devices may be
connected to the NTG network. Windows Phone 7 must not be connected to the NTG
network due to lack of native encryption.
These security requirements apply to privately and government owned devices.
NTG employees are personally responsible for maintaining the security and
maintenance of these devices. Support is currently not provided under NTG ICT
contracts.
Overview
There has been an increase in the availability of cheaper tablets with many of the
functionalities of a laptop. The tablets are now much easier to use, very portable, and
have improved security features. Since the tablets have become cheaper, private
ownership of these devices are much more prevalent.
There is a concern that there will be loss of corporate information and breach of privacy
if security features are not suitably enabled in the devices. This is due to an increased
risk of these devices being lost, stolen or otherwise disposed of carelessly therefore
exposing corporate information to outsiders.
Aim
The primary goal of this policy is to protect the information and services on these
devices from unauthorised access.
51
The document provides policy and security controls for devices accessing NTG
information and systems. The policy also covers privately owned devices that have been
accessing NTG systems with or without authorisation. The standards for device
configuration will greatly reduce the risks of access to NTG information should the
devices be lost or stolen.
Scope
The policy principally covers the use of tablets that have access to NTG information and
systems. The policy applies to both devices supplied through NTG contracts and
privately owned devices.
Responsibility
The Information Communication Technology (ICT) Policy and Strategy Division of the
Department of Corporate and Information Services (DCIS) is responsible for developing
and maintaining ICT policies and guidelines for use across the NTG.
All NTG Chief Executives (CE) are responsible for ensuring all aspects of this policy
are applied within their agency.
This policy applies to all NTG users, including NTG employees and related organisations,
contractors, service providers, and other persons using systems connected to the NTG network or
access NTG information.
Failure to comply with the instructions in this policy will attract various inappropriate
use provisions of the End User ICT Services policy.
Agencies may impose further requirements and restrictions on employee use of
smartphones and tablet devices.
Ownership and Responsibility of Content
If the device is owned by NTG, all content belongs to NTG unless the user has paid for
an application with their personal funds. If the device is privately owned, all personal
content belongs to the user and all NTG business related content is owned by NTG.
There is no service agreement or outsourcing contract that manages the content stored
on tablets. Therefore it is the users responsibility to backup the device.
Definition
Tablets are general purpose computers that have a single panel with a touch screen as
the main input device. These devices are designed to provide users with internet access
and the use of software applications.
Ownership
For the purpose of this policy, ownership of the device, phone number (SIM) and
content is irrelevant.
52
Where NTG information is stored on the device, all of the requirements of this policy
must be adhered to.
Types of OS and allowable devices
There are several brands of tablets (hardware) that are currently available. However,
there are only six major OS that are used for mobile technology
The following table identifies which devices may be connected to the NTG subject to
the requirements in this policy
Type
Description
Android
Android an open source OS maintained by Google and the

Open Handset Alliance
Examples of tablets that run Android OS are: Asus; Samsung;
Motorola; LG; Acer; HTC; and Viewsonic. Android owners
download applications via the Android Market online store
Apple iOS
iOSis a MAC OS specialised for mobile devices. It was

originally developed for the iPhone but is now used foriPad,
iPod Touch and Apple TV technologies. Apple apps are
available at iTunes
Blackberry
Blackberry is an OS maintained by Research In Motion, Ltd

(RIM) for its range of blackberry smartphones and the
blackberry Playbook. Blackberry applications can be
downloaded at Blackberry App World
Symbian
Was originally an open source OS maintained by Nokia. This

OS has now become a shared source model maintained by
Accenture, as Nokia have announced that a Windows OS will
be used in all future Nokia products. Users must ensure native
encryption is activated.
WebOS
Palm introduced WebOS is the successor of PalmOS and was

later acquired by HP. The WebOS platform is used in HP
smartphones and the HP TouchPad.
Windows 7
The latest Windows OS for smartphones. Examples of tablets

using Windows OS are: Dell, Asus; Lenovo; Samsung and
53
Type
Description
Viliv.
Others
All other operating systems.
This way we can say that government has made fair policy for laptops which assembled and
produced domestically.
Rajasthan government, just six months ahead of the assembly elections, is giving hope to Indian
tablet makers who see an opportunity to increase their share in the country's fast-growing tablet
market. Last week, the Congress government in Rajasthan, led by Chief Minister Ashok Gehlot,
gave away Rs 210 crore in the form of Rs 6,000 cheques handed out to 3.5 lakh class VIII
students in state-run schools.
"Almost all state governments are implementing such initiatives. Lava has won a Rs 25-crore
order from Meghalaya to supply 10,000 tablet computers. "If any state government does not have
a similar initiative at present, they will have in the near future."
While tablets are the latest frontier where government demand is moving the market needle,
there is a precedent in the laptop market, where election promises of free laptops translated into
large government orders. Tamil Nadu is in the process of procuring 6.8 million laptops spending
Rs 10,200 crore while Uttar Pradesh is buying about 1.7 million laptops at a cost of Rs 2,800
crore. Rajasthan is also planning to buy 1.1 lakh laptops.
"Brands such as Micromax, Datawind and HCL are already popular and such large orders will
increase their reach among students and consumers who look for products in lower price points".
54
Details of Internet Penetration:

Internet Penetration:
The percentage of the population using internet. For example: the US has an internet penetration
rate of 78.3%.
An Internet User as anyone currently in capacity to use the Internet. There are only two
requirements for a person to be considered an Internet User:
(1) The person must have available access to an Internet connection point, and
(2) The person must have the basic knowledge required to use web technology.
Internet users generally outnumber the amount of Internet access subscribers and also outnumber
the telephone lines available in each country.
The Internet Penetration Rate corresponds to the percentage of the total population of a given
country or region that uses the Internet. No adjustments have been made for infants or illiteracy
in the Internet penetration rate calculations. Indeed very few countries have 100% literacy,
Norway is one of them. Regarding the children, they are early adopters, when given the chance
to surf the Internet.
Internet users till June 30, 2012:
Country
United States
India
Population till
2012
Internet
Users
2012
Internet users
till Latest data
(till
June,2012)
313,847,465
95,354,000
245,203,319
1,205,073,612 5,000,000
137,000,000
(Source: World Internet Statistics)
Penetration
Users
(%
of (% of
population)
world)
78.1%
11.4%
the
10.2%
5.7%
55
From the total population of the world only 34.3 percent population uses internet.
According to report released by the Internet and Mobile Association of India (IMAI) and IMRB
there are 243 million internet users in the country by June 2014, overtaking the US as the world's
second largest internet base after China. The US currently has an estimated 207 million internet
users, while China has 300 million. The 205 million internet users that the IMAI reports for India
are not all active users (those who use the internet at least once a month).
Internet penetration in India is driven largely by mobile phones, with some of the cheapest and
most basic hand-sets today offering access to the internet. . India has 110 million mobile internet
users of which 25 million are in rural India. The growth of internet penetration in rural India is
driven largely by the mobile phone; 70% of rural India's active internet population access the
web via mobile phones. This may have to do with the difficulty in accessing PCs.
While Indians primarily use the internet for communication, largely in the form of email, social
media is also an important driver of internet use in India. This facet of the IMAI report can be
corroborated with data from other sources such as Facebook, according to which India had 82
million monthly active users by June 30, 2013, the second largest geographical region
for Facebook after the US and Canada. Facebook does not operate in China.
"Mobile,tablet and laptop usage has seen huge jump from the 2012 penetration levels. Compared
to the 0.4 per cent internet users in 2012, the penetration has grown to 2.4%, indicating a
substantial growth in the internet user penetration levels".
Internet users in India has reached 20.5 crore as of October this year, registering a year-on-year
growth of 40% over last year and by December 2013, it is expected to reach 21.3 crore.
Of all the active internet users, close to 90% use internet for online communication and under
this, e-mail communication commands the highest share of 78%.
"Social Networking continues to be the rage with 75% of the users engaging in it actively while
69% use the internet for entertainment," it said.
Apart from listening to songs and watching videos online, sizeable number of users are
downloading mobile value added services (VAS) and online shopping has also picked up in a big
way.
While India awoke to the sheer extent of mobile phone penetration a decade ago, web
penetration's now making news, fuelled largely by easy internet access on smartphones, tablets
and laptops as well.
56
According to one survey by Internet and Mobile Association of India in 35 cities (including
metros).
The country's capital ranks No 2, with 8.1 million users, followed by Hyderabad (4.7 million).
While internet reach in Kolkata remains lower than most metros, the city has shown a 47%
increase in internet users since 2012, the highest year-on-year increase among metros, followed
by Mumbai (45%). Ahmedabad (26%) recorded the lowest growth rate since 2012.
TOP EIGHT CITIES

1.Mumbai (includes Navi Mumbai and Thane)
2. Delhi
3. Hyderabad
4. Chennai
5. Kolkata
6.Banglore
7. Ahmedabad
8.Pune
Internet users in 2013 ( in million)

12
8.1
4.7
4.5
4.4
3.8
2.8
2.7
Internet users in 2013 ( in %)
9%
1.Mumbai (includes
Navi Mumbai and
Thane)
2. Delhi
28%
3. Hyderabad
4. Chennai
19%
5. Kolkata
6.Banglore
7. Ahmedabad
8.Pune
7% 6%
10%
10%11%
57
"Easy access to internet on mobile phones has resulted in greater internet penetration across
India, with smartphones available at a range of prices. Most phones now have internet. Many
features
on
these
phones
will
not
be
available
without
internet,"
Much of the growth in internet users in metros like Mumbai is driven by increasing access to the
internet among lower income groups, as internet penetration among high income groups is
virtually saturated in all cities. "Those who began using the net several years ago will not stop
doing so today, and have continued using the internet over the years. The growth in internet users
is because of new users belonging to lower income groups."
Most internet users include college-goers. The growth in internet usage is driven by youth and
housewives, who increasingly access the internet on smartphones, especially to browse social
media
sites.
India's performance when it comes to internet penetration is an
achievement, given the country's current infrastructure.
58
Chapter: 2 Research Methodology:

Objectives of the Study:
Main objective behind the study is to gather information regarding the current
preferences of the users of laptop and tablet, which help vendors to improve their product
offerings.
Main objective of the study is to know the preferences of the people - which electronic
device they like/own Laptop or Tablet or both. To know why they chose a particular
brand.
To identify main factors affecting the purchase decision of buying laptop or tablet such as
Brand name, Social image of the company, reliability of the laptop and tablet, Hard drive
capacity, usage, features, price, display size, after sales services and operating system etc.
To know the most preferable operating system and the place to use the particular
electronic device. Task orientation and usage of specific device.
To know that what are the different opinions and preferences of individual differences on
the basis of age, gender, occupation, income group.
To know what are the most influential factors that affect the choice of purchasing laptop
or tablet i.e. family, friends, advertisement, sales person, product review, special deal etc.
To assess the level of satisfaction of the public with respect to their branded laptop or
tablet.
To study the consumer behavior of laptop and tablet in Ahmedabad.
59
Sources of data:
Secondary data:
Secondary data of our study is collected through internet, book, and newspapers.
In internet different research held on similar topic are analyzed and some relevant data is
collected. Different articles by different newspaper like Times of India, Economics Times
and Business Standard have been used to collect market share of companies and recent
trend in this electronic devices. Details of same are given in chapter 5: page no.80.
Primary data:
Research Instrument:
Research instrument of our study is a structured undisguised questionnaire. A
questionnaire is a research mechanism designed with the objective to obtain information
regarding how certain people feel about specific features of laptop and tablet, other
related factor and different services related to this factor.
A copy of questionnaire is attached in Annexure 1, page no.81
Population of our study:
Population of our study is Ahmedabad city. It is also ranked third in Forbes list of fastest
growing cities of the decade. The gross domestic product of Ahmedabad was estimated at
$59 billion in 2010.It is the largest city of Gujarat state which has immense market for
these electronic devices. It has population more than 5.8 million. The growth in the
laptop and tablet market is mainly because of increase in per capita income, increase in
literacy rate which is currently 89.62% and people are now more technology savvy. They
want information available within a minute which give market to these electronic
gadgets.
Sampling elements:
The sampling element of our study is an individual who possess laptop or tablet or both
in Ahmedabad city.
60
Sampling Method and Sample Size:

Sampling method:
Sampling method of our study was Convenience Sampling. It is one type of non-probability
based sampling technique. Non- probability sampling relies on the personal judgment of the
researcher rather than chance to select sample elements. The researcher can arbitrarily or
consciously decide what elements to include in the sample. Convenience sampling attempts
to obtain a sample of convenient elements. It is a statistical method to select sample of
drawing representative data by selecting people because of the ease of their volunteering or
selecting units because of their availability or easy access. Respondents are selected because
they happen to be in the right place at the right time.
The advantages of this type of sampling are the availability and the quickness with which
data can be gathered. Convenience sampling is least expensive and least time-consuming of
all sampling techniques.
The disadvantages are the risk that the sample might not represent the population as a whole,
and it might be biased by volunteers. It is also called accidental sampling.
Sample size:
Sample size of our study is 200 respondents.
61
Limitations of the study:
We are students and not trained researchers therefore the quality of work may have
suffered.
A sample size of 200 is not adequate for the population of Ahmedabad city. However due
to time and financial constraints this sample size was used.
Secondary data collected from internet has not been verified.
Non cooperation from respondent was an issue in primary data collection.
Advanced statistical techniques have not been used for Analysis.
The study is only for the Ahmedabad city so that it will not reveal the information
regarding other part of the country.
Use of non-probability based sampling technique has been done which limits the
generalizability aspect of the study.
Lack of interest and busy life of the respondents may have influenced the responses.
Study is conducted within a short period of time so it does not reveal the information
about the continous behavior of the respondent.
Possibility of error in data collection is also a limitation.
62
Chapter: Analysis and findings

Graph 1:
User preferences
35%
Laptop
Tablet
11%
54%
Both
See Table 1, page no.84
In first question the respondents were asked whether they liked a laptop or tablet or both. Out of
200 respondents, approximately 54% like laptop and 11% like tablet. And 35% of respondents
like laptop and tablet both.
Graph 2:
63
Device owned
18%
Laptop
Tablet
15%
Both
67%
See Table 2, page no. 84
In second question the respondents were asked which electronic device they owned. Out of 200
respondents 67% own Laptop, 15% own Tablet. And 18% of respondents own both Laptop and
Tablet. The respondents who own Laptop are required to answer question no. 3 to 10 and Tablets
users are required to answer question no. 11 to 16 and owners of both the devices are supposed
to answer all the questions.
Graph 3:
Brand Usage of Respondents

50
43
43
40
34
30
20
10
0
24.57
13
24.57
22
19.43
12.57
14
8
7.43
Apple
Dell
Sony
Samsung
Numbers
3.43
Toshiba
Lenovo
Other
In this question Laptop users were asked which brand they have. 170 own Laptop out of 200
respondents. According to the survey Dell is leading brand in the market followed by Lenovo,
64
Sony, Samsung, etc. while users of Toshiba is the least among all. There are many other brands
preferred by respondents such as HP, Acer, AOC, Asus, etc. According to the survey Dell is
leading with 24.57% followed by Lenovo with 19.43%, Sony with 12.57%, Samsung with 8%
and less number is covered by Apple, Toshiba and Others.
Graph 4:
Purchasing Factor
Good design
11%
Reasonable price
16%
Customer Service
20%
34%
Brand image
19%
Other
The respondents were asked to choose the factors that affect their buying for laptops, it is clear
from above that 34% of respondents choice for buying a particular laptop is affected by Brand
image of company, 20% by reasonable price, 19% by customer service, 16% by good design and
11% of respondents choice is affected by other factors.
Graph 5:
Purpose of buying Laptop

15%
Study
Office
5%
36%
Entertainment
Others
45%
65
In the above pie chart the reasons why respondents purchased laptops are shown. While
conducting the survey it comes into picture that most of the people buy laptops for office and
study purpose. While very few number of respondents use laptop for entertainment and other
purposes.
Graph 6:
Factors affecting purchase decision :
(A) Brand Name:
Brand name
100
80
78
60
76
45.88
44.71
40
14
20
0
Strongly agree
Agree
8.24
Neutral
0.59
Disagree
0.59
Strongly disagree
See Table 6 (A), page no. 86
Out of 170 respondents approximately 46% were strongly agree that brand name affects the
purchasing decision. While 44% are agree and very few no. of respondents were disagree on it.
(B) Social Image:
66
Social image
90
83
80
70
60
48.82
50
41
36
40
30
24.12
21.18
20
10
0
4
Strongly agree
Agree
Neutral
Disagree
Numbers
2.35
3.53
Strongly disagree
See Table 6 (B), page no. 87
Out of 170 respondents approximately 21% are strongly agree that social image affects the
purchasing decision. While 49% are agree followed by 24% neutral and very few no. of
respondents are disagree on it.
(C) Reliability::
Reliability
100
85
80
60
40
50
49
30
28.82
20
0
17.65
3
Strongly agree
Agree
Neutral
Numbers
1.76
Disagree
1.76
Strongly disagree
See Table 6 (C), page no. 87
Out of 170 respondents approximately 29% are strongly agree that reliability affects the
purchasing decision. While 50% are agree followed by approximately 18% neutral and very
few no. of respondents are disagree on it.
(D) Hard drive capacity:
67
Hard Drive Capacity

70
65
64
60
50
37.65
40
38.24
Numbers
30
%
25
20
14.71
13
7.65
10
0
Strongly agree
Agree
Neutral
Disagree
1.76
Strongly disagree
See Table 6 (D), page no. 88
Out of 170 respondents approximately 38% are strongly agree that hard drive capacity affects the
purchasing decision. While 38.24% are agree followed by approximately 14.71% neutral,7.65%
disagree and very few no. of respondents are disagree on it.
(E) Features:
Features
100
80
60
81
77
47.65
45.29
40
10
20
0
Strongly agree
Agree
5.88
Neutral
(E) Features: Numbers
1.18
Disagree
Strongly
0 disagree
0
(E) Features: %
See Table 6 (E), page no. 88
Out of 170 respondents approximately 48% were strongly agree that features affects the
purchasing decision. While 45.29% were agree followed by approximately 6% neutral and very
few no. of respondents were disagree on it.
68
(F) Weight:
Weight
70
61
60
50
51
45
35.88
40
30
26.47
30
20
10
10
0
Strongly agree
Agree
Neutral
5.88
Disagree
(F) Weight: Numbers
1.76
Strongly disagree
(F) Weight: %
See Table 6 (F), page no. 89
Out of 170 respondents approximately 27% were strongly agree that weight affects the
purchasing decision. While 35.88% were agree followed by 30% neutral, 5.88% disagree and
very few no. of respondents were strongly disagree on it.
Graph 7:
Hours
120
100
80
60
102
57.96
56
31.82
40
13
20
0
2 to 5
5 to 8
Numbers
7.39
8 to 1o
8.84
>10
69
Out of 170 respondents approximately 60% had 2-5 hours of battery life. While 32% have 5-8
hours of battery life followed by 7.39% had 8-10 hours of battery life and very few numbers of
respondents have more than 10 hours of battery life.
Graph 8:
Operating System
Linux
4%
Windows
4%
90%
Ubantu
2%
Others
Out of 170 respondents 90% prefer Windows as operating system. Whereas Linux, Ubantu and
other operating system are used by very few number of respondents.
Graph 9:
Liking of Laptop Cum Tablet
34%
66%
Yes
No
70
According to the survey it was found that most of the respondents like to use laptop cum tablet
devices.
Graph 10:
Tablet Users
45
40
35
30
25
20
15
10
5
0
42.42
28
21.21
14
13.64
13.64
9
2 3.03
Apple
Samsang
Micromax
2 3.03
Karboon
Numbers
2 3.03
HP
HCL
Other
See Table 10, Page no. 90
Out of 200 respondents approximately 43% use Samsung Tablet followed by Apple with
21.21%,Micromax with 13.70% and few number of respondents are using other brands such as
Karbonn, HP, HCL etc.
Graph 11:
Reason Behind Using Tablet

46.75
50
40
36
30
17
20
6
10
0
Convenient
22.08
16
20.78
7.79
Booting
2
User friendly
Numbers
Light weight
2.6
Others
71
The Above graph states that the main reason behind using tablet is convenience with 46.75%
followed by user friendly with 22.08%,light weight with 20.78% and booting and other reasons
do not play that much role while using tablets.
Graph 12:
Purpose of Using Tablets

50
43
44.33
40
30
23
20
16
23.71
16.5
7
10
0
Home
Office
Travelling
Number
7.22
Out door
8.25
Others
In the study, it has been found that the tablets are mostly used at home with approximately 45%
of the respondents followed by 24% while travelling, 16.5% at office and there are a few
respondents who use tablet outdoor and at other places.
Graph 13:
72
Operating System of Tablet

64.86
70
60
50
40
30
20
10
0
48
22
29.73
2.7
2
Android
Windows
Linux
Number
2.7
Others
From the above figure it is found that in tablet devices the Android OS is leading the market with
approximately 65% of respondents followed by Windows OS with 30% and other operating
system such as Linux and MAC are not preferred that much as compared to Android and
Windows OS. But the interesting fact is that the most preferred PC OS Windows is not preferred
that much in tablets.
Graph 14:
Tasks wise Tablet Usage

44
18
10.84
26.51
12 7.23
15
24
14.46
2 1.2
So
ci
al
O
nl
in
e
9.04
ne
tw
or
ki
ng
M
P3
30
18.07
Sh
op
pi
ng
21
12.65
St
ud
y
50
40
30
20
10
0
Number
From the above figure it is found that tablets are used mostly in multiple tasks such as web
surfing ,gaming, social networking and study. Approximately 27% of the respondents use tablets
for web surfing followed by gaming with 18.07%, social networking with 14.46%,study with
73
12.65%,online shopping with 10.84% and a few respondents use tablet for MP3,camera, and for
other tasks.
Graph 15:
Factors affecting purchasing decision of Tablet:
(A) Price:
Price
53.03
60
40
20
0
18
27.27
Strongly Agree
35
9
Agree
13.64
Neutral
Number
4.55
Disagree
1.52
Strongly Disagree
See Table 15 (A), page no. 93
Out of 66 respondents approximately 27% are strongly agree that price affects the purchasing
decision. While 53% are agree and 5% of respondents are disagree on it.
(B) Convenience:
74
Convenient
60
53.03
50
40
42.42
35
28
30
20
10
0
2
Strongly Agree
Agree
3.03
Neutral
Number
1.52
Disagree
Strongly
0 Disagree
0
See Table 15 (B), page no. 93
Out of 66 respondents approximately 53% are strongly agree that convenience is the factor that
affects the purchasing decision. While 42% are agree and very few respondents are disagree on
it.
(C) Brand Image:
Brand Image
45
40
35
30
25
20
15
10
5
0
42.42
37.88
28
25
13.64
9
4
Strongly Agree
Agree
Neutral
Number
6.1
Disagree
Strongly
0 Disagree
0
See Table 15 (C), page no. 94
75
Out of 66 respondents approximately 42% are strongly agree that brand name affects the
purchasing decision. While 38% are agree followed by 14% of respondents who are neutral to it
and very few no. of respondents are disagree on it.
(D) Storage Capacity:
Storage Capacity
50
39.39
40
30
20
31.82
26
21
24.24
16
10
0
3
Strongly Agree
Agree
Neutral
Number
4.55
Disagree
Strongly
0 Disagree
0
See Table 15 (D), page no. 94
Out of 66 respondents approximately 32% are strongly agree that storage capacity affects the
(E) Display Size:
Display Size
37.88
40
33.33
35
30
25
22
25.76
25
17
20
15
10
5
0
Strongly Agree
Agree
Neutral
Number
3.03
Disagree
Strongly
0 Disagree
0
See Table 15 (E), page no. 95
76
Out of 66 respondents approximately 33% are strongly agree that display size of tablet affects the
(F) Operating Version:
Operating Version
50
45.46
40
31.82
30
20
30
21
8
10
0
12.12
6
9.1
1
Strongly Agree
Agree
Neutral
Number
Disagree
1.52
Strongly Disagree
See Table 15 (F), page no. 95
Out of 66 respondents approximately 32% are strongly agree that operating version of tablet
affects the purchasing decision. While 45% are agree followed by 12% of respondents who are
neutral to it and 9% of respondents are disagree on it.
(G)Multi Functionality:
Multi Fuctionality
50
45
40
35
30
25
20
15
10
5
0
43.94
36.36
29
24
16.67
11
2
Strongly Agree
Agree
Neutral
Number
3.03
Disagree
Strongly
0 Disagree
0
77
See Table 15 (G), page no. 96
Out of 66 respondents approximately 36% are strongly agree that multifunctionality of tablet
affects the purchasing decision. While 44% are agree followed by 17% of respondents who are
neutral to it and very few respondents are disagree on it.
(H)Battery life:
Battery Life
40
35
30
25
20
15
10
5
0
36.36
27.27
27.27
24
18
18
6
Strongly Agree
Agree
Neutral
Number
9.09
Disagree
Strongly
0 Disagree
0
See Table 15 (H), page no. 96
Out of 66 respondents approximately 27% are strongly agree that battery life of tablet affects the
and 9% of respondents are disagree on it.
(I) After Sales Service:
After Sales Service

50
42.44
40
28
30
20
21.21
18.18
14
12
10
0
Strongly Agree
Agree
Neutral
Number
10.61
Disagree
7.58
Strongly Disagree
78
See Table 15 (I), page no. 97

Out of 66 respondents approximately 18% are strongly agree that after sales service of tablet
companies affects the purchasing decision. While 42% are agree followed by 21% of
respondents who are neutral to it, 11% of respondents are disagree on it and 8% of respondents
are strongly disagree on it.
(J) MP3:
MP3
50
39.39
40
30
20
25.76
26
25.76
17
17
10
0
4
Strongly Agree
Agree
Neutral
Number
6.06
Disagree
3.03
Strongly Disagree
See Table 15 (J), page no. 97
Out of 66 respondents approximately 26% are strongly agree that mp 3 quality of tablet affects
the purchasing decision. While 39% are agree followed by 26% of respondents who are neutral
to it and very few respondents are disagree on it.
Graph 16:
79
Opinion about functionality
78%
Laptop
Tablet
23%
Out of 200 respondents 77% of respondents think that laptop is more functional than tablet.
while 23% of respondents thinks that tablet is more functional than laptop.
Graph 17:
80
Influential Factor
80
71
70
64
60
52
50
40
30
24
20.16
20
9.3
10
27.52
24
9.3
24.81
12
4.65
3.1
3 1.16
Number
O
th
er
s
Sp
ec
ia
ld
ea
l
Pr
od
uc
tr
ev
ie
w
im
ag
e
Br
an
d
pe
rs
on
Sa
le
s
en
t
Ad
ve
rt
is
em
Fr
ie
nd
s
Fa
m
ily
Out of 200 respondents approximately20% of respondents are influenced by friends, 28% of

respondents are influenced by brand image, 25% of respondents are influenced by product
preview, 18% of respondents are influenced by family and advertisement while others are
influenced by special deals, sales person and other factors.
Personal Details:
81
Graph 18:
Gender
Male
76% Female
24%
Out of 200 respondents, 76% respondents were male and 24% were female. Male respondents
used laptop mainly for office and study purposes.
Graph 19:
Educational Detail
Completed Schooling
Graduation
Post graduation
Others
54%
11%
4%
32%
82
Out of 200 respondents, approximately 54% respondents are graduates, 32% have completed
their post graduation and rest of them have completed their schooling and other study.
Graph 20:
Occupation
80
69
70
60
57
57
50
40
30
31.22
25.79
25.79
18
20
8.14
10
Student
Service
Business
Profession
Numbers
4.07
Housewife
3.17
Retired
4 1.81
Others
Out of 200 respondents, 31% are in Service industry followed by Students and Businessmen
with 26% whereas there is very less number of respondents are Housewives and retired.
83
Graph 21:
Age Group
108
66
13
Numbers
ye
ar
s
60
ye
ar
s
60
M
or
e
41
to
40
ye
ar
s
26
to
25
Be
tw
ee
n
Le
ss
th
an
25
ye
ar
s
33
th
an
54
Be
tw
ee
n
120
100
80
60
40
20
0
According to our survey 54% of respondents are of less than 25 years in age, where as 33% of
respondents are between the age of 25 to 40 years of age and 13% of respondents are between
the age of 41 to 60 years of age. There is no respondent from more than 60 years of age group.
Graph 22:
84
Income Group
88
26
Rs
.1
,0
0,
00
0
5.5
th
an
to
Rs
.5
0,
00
1
11
M
or
e
Rs
.5
0,
00
0
to
Rs
.
to
Rs
.1
0,
00
0
Rs
.2
5,
00
1
10
,0
00
Numbers
13
Rs
.1
,0
0,
00
0
23
14.5
Rs
.
th
an
Le
ss
46
44
29
25
,0
00
100
90
80
70
60
50
40
30
20
10
0
Out of 200 respondents, approximately 15% are belong to less than Rs.10,000 (per month
income), whereas 44% of respondents are belonging from Rs.10,000 to Rs. 25000 (per month)
income group.
85
Chapter 4: Recommendations and Conclusion

Recommendations:
This study recommends that company should invest in technology at much greater extent
through R&D and create differentiation at utmost level in laptop and tablet technology.
Slim, light weight with large display size laptops are more popular in now-a-days so company
should try to introduce this type of laptop with some additional features also. As laptop are
mostly use for office or study purpose, company should segment all users in different category so
that they serve them better according to their needs, which ultimately increases their market
share. Dell provides laptop with customised facility which other companies should also
introduce. Touch screen laptop are also very popular which provide better enhancing capacity in
their laptops. According to our study 65.90% users of laptop or tablet want laptop cum tablet
electronic device which can easily transferable in laptop and tablet and both Advertising and
promotion of these types of devices should be increased so that this will help manufacturers to
get more market share.
In tablet market Android operating system is very popular but company should also try to
introduce different operating system with basic android which increase the functionability of
tablet. Apple has already introduced this by Mac operating system in their iPads. Most of the
users find laptop is more functional for their office work because of different software so there is
opportunity for tablet manufacturers to introduce this software in tablet also.
86
Laptop hardware can be upgraded easily, for example by installing a larger-capacity hard drive or
more RAM. USB ports offer plenty of functional expansion through peripherals, and HDMI
ports and slots for SD cards have become standard on many laptops. Tablets, in contrast,
typically do not offer upgradable memory or internal storage capacity; tablet manufacturers
encourage consumers to connect with the Cloud via Wi-Fi or cellular services for additional,
online storage. Many tablets have no USB ports or slots for SD cards. This should be taken into
consideration by tablet manufacturers.
This research is limited to laptop and tablet sector and the factors influencing preferences of
users of laptop and tablet in this market, since sectoral differences play a vital role. It is also
recommended to replicate these study distinct sectors. If this type of study is done at larger level
it will definitely help the laptop and tablet manufacturers to know different needs and
expectations of the consumers which will improve their product offering.
Conclusion:
India is one of the fastest growing economies adding that as a result of rapidly improving
lightweight computing devices is increasing. Year by year the number of people who are using
and owning laptops and tablet substantially increases in all over the world. Contrary to the
computers, today they have been used by almost all age groups, and by both males and females,
and the gap between age groups and the gap between males and females with respect to
computer usage/ownership decreases. Furthermore, consumers desire for portable and
attractively designed laptops and tablets forces the companies to produce laptop and tablet.
Companies fighting for a share in the laptop market include multinational companies like Dell,
HP, Samsung, Apple, Lenovo, Toshiba and others. There were 124 million laptops sold in 2012.
By analyzing our research it can be concluded that laptop is more popular than tablet because
people want devices which can be used in various ways according to their functionality. In
particularly Lenovo and Dell leading the market share in Laptop industry also Dell has popular
Brand image in mind of consumers. Dell is best in providing after sales services. Consumers
have strong effect of companys brand name while purchasing the laptop. And also customers are
satisfied with brand name of company, social image of consumer, reliability and features of
laptop. While conducting the survey it comes into pictures that most of the people buy laptops
for educational and for office purposes. According to our survey 89.50% of laptop users prefer
87
Windows operating system. In this especially Windows 8 has got highest preferences by the
users.
In case of tablet industry Samsung is leading the market by introducing latest features in tablet. It
was found that 55% of market share is capture by tablet having less than 7 inch display screen
in their tablet. According to our survey we find that most of the users believe that convenience is
most important while using tablet. The growth in Android tablet market is said to be largely
driven by Samsung and Lenovo devices. The most influential factor that affect the buying
decision of laptop and tablet are product review, brand image of company, consumers family
and friends.
Finally we concluded from our study that Laptop is more functional and preferable because there
are many business applications and software which are easy to use in tablet. Tablet is mostly
preferable when there is short requirement of any electronic device. In todays cut throat
competition every company is coming with some variation and new features in there product like
laptop and tablet.
Chapter 5: Bibliography and References
Name of Books:
Marketing Research (An applied orientation)
Naresh K. Malhotra and Satyabhushan Dash
Sixth edition (Year of publication 2011)
Prentice Hall, Pearson Publication
India
Page no.: 335
Websites:
www.google.co.in
www.pricedeal.com
www.lenovo.com/in/en/fags/laptop v/s tablet/
www.takechannel.radioshack.com
88
www.electronicsb2b.com/policy-corner/indian-laptop-manufacturing-get-preferentialmarket-access/
www.idc.com/getdoc.jsp?containsid=prus24065413
www.economicstimes.com
www.timesofindia.com
Newspaper:
Times of India
Business Standards
Economic Times
Chapter 6: Annexures
Annexures 1: A blank copy of questionnaire
QUESTIONAIRE
*Kindly fill this Survey form regarding your preference on Laptop & Tablet.
1. Which Electronic device do you like?
(a) Laptop
(b) Tablet
(c) Both
2. Which electronic device do you have?

(a)Laptop (b) Tablet
(c) Both
* If your answer is Laptop answer question no. 3 to 10

* If your answer is Tablet answer question no. 11 to 16
* If your answer is both than answer all the questions.
3. Which brand do you own?
(a) Apple (b) Dell
(g) Other
(c) Sony
(d) Samsung (e) Toshiba
(f) Lenovo
4. Please specify which model do you own?

89
5. Why you chose this particular brand or model?

(a) Good design
Convenient after sales service
(b) Reasonable price
(d) Favorable Brand Image
(c)
(e) Others ( Specify )
6. For which purpose do you use Laptop?

(a) Studies (b) Office purpose (c) Entertainment (d) Others (Specify)
7. Rate the following factors according to your experience:
Factors (affecting your purchase
decision)
Strongl
y
Agree
Agree
Neutra
l
Disagr
ee
Strongl
y
Disagr
ee
Brand Name
Social Image
Reliability of Laptop
Hard drive capacity
Features
Weight
8. How many hours of battery life do you have in your Laptop & Tablet?
(a) 2-5 hours
(d) More than 10 hours
(b) 5-8 hours
(c) 8-10 hours
9. Which operating system do you prefer for your Laptop?

(a) Linux
(b) Windows
(c) Ubantu
(d) Others (Specify)
10. Do you like Laptop cum Tablet?

(a) Yes
(b) No
11. Which brand do you have in Tablet?

(a) Apple (b) Samsung (c) Micromax(d) Karbonn (e) Hp (f) HCL
(Specify)
(g) Others
12. Why do you like to use Tablet?

(a) Convenient
(b) Booting
(d) Light Weight
(e)Others (Specify)
(c) User friendly
90
13. Where do you use Tablet?

(a) Home
(b) Office
(c) Travelling
(d) Out door
(e) Others (Specify)
14. Which operating system do you prefer in your Tablet?

(a) Android
(b) Windows
(c) Linux (d) Others (Specify)
15. Use of your Tablet for task orientation?

(a) Study
(b) Gaming
(c) Online Shopping
(d) Web browsing
(e) MP3
(f) Camera
(g) Social networking
(h) Others (Specify)
16. Rate the following factors affecting your purchasing decision regarding Tablet?
Factors (affecting purchase decision of
Tablet)
Strong
ly
Agree
Agree
Neutra
l
Disagr
ee
Strongl
y
Disagr
ee
Price
Convenient
Brand Image
Storage capacity
Display size
Operating version
Multi functionality
Battery life
After sales service
MP3
17. Which product is more functional?

(a) Laptop
(b) Tablet
18. What was the most influential factor that affects your choice for Laptop or
Tablet?
(a) Family(b) Friends
image
(f) Product review
(c) Advertisement (d) Sales person

(g) Special deal
(e) Brand
(i) Others (Specify)
Personal Details:
91
Name:
Mobile no.:
+ 9 1
Gender:
Education details:
(a) Male
(b) Female
(a) Completed Schooling
(b) Graduation
(c) Post Graduation
(d) Others ( Specify)
What is your occupation?

(a) Student
(b) Service
(e) Housewife
(c) Business
(f) Retired
(d)Profession
(g) Others (Specify)
In which age group you belong?

(a) Less than 25 years
(b) Between 25 to 40 years
(c) Between 41 to 60 years
(d) More than 60 years
In which income group you belong (in Rs. Per month)?

(a) Less than Rs. 10,000
Rs.50,000
(b) Rs. 10,000 to Rs.25,000
(c) Rs. 25,001 to
(d) Rs.50,001 to Rs.1,00,000 (e) More than Rs.1,00,000
Thank You !
Annexure 2: Table of graphs given in Chapter 3
Tables:
Table 1
Which electronic device do you like?
Option
Laptop
Number
Number
108
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| |||
54
92
Tablet
22
|||| |||| |||| |||| ||
11
Both
70
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| ||||
35
Total
200
100
See Graph 1, page no.57
Table 2
Which electronic device do you have?
Options
Numbers
Tally marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| ||||
67
Laptop
Numbers
134
sTablet
30
|||| |||| |||| |||| |||| ||||
15
Both
36
|||| |||| |||| |||| |||| |||| |||| |
18
Total
200
100
See Graph , page no.57
Table 3
Which brand do you own?
Options
Apple
Numbers
Numbers Tally Marks
13
|||| |||| |||
%
7.43
Dell
43
|||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
24.57
Sony
22
|||| |||| |||| |||| ||
12.57
93
Samsung
14
|||| |||| ||||
Toshiba
|||| |
3.43
Lenovo
34
|||| |||| |||| |||| |||| |||| ||||
19.43
Other
43
|||| |||| |||| |||| |||| |||| |||| |||| |||
24.57
Total
175
100
Table 4
Why you chose this particular brand or model?
Options
Numbers
Tally Marks
Good design
Numbers
30
|||| |||| |||| |||| |||| ||||
15.79
Reasonable price
38
|||| |||| |||| |||| |||| |||| |||| |||
20
Customer Service
36
|||| |||| |||| |||| |||| |||| |||| |
18.59
Brand image
65
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| ||||
34.21
Other
21
|||| |||| |||| |||| |
11.05
Total
Table 5
190
100
For which purpose do you use Laptop?

Options
Study
Numbers
70
Office
86
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
36.27
44.56
94
14.51
|||| |||| |||| |||| |||| |||| |

|||| |||| |||| |||| |||| |||
|||| ||||
193
100
Entertainment
28
Others
Total
4.66
Table 6
Rate the following factors according to your experience?
(A) Brand name:
Options
Strongly agree
Numbers
78
Agree
76
Neutral
14
Disagree
Strongly disagree
Total
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |
|||| |||| ||||
|
|
170
%
45.88
44.71
8.24
0.59
0.59
100
See Graph 6 (A), page no.59
(B) Social Image:

Options
Strongly agree
Numbers
36
Agree
83
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |

|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||
%
21.18
48.82
95
Neutral
41
Disagree
Strongly disagree
Total
|||| |||| |||| |||| |||| |||| |||| |||| |

||||
|||| |
170
24.12
2.35
3.53
100
See Graph 6 (B), page no.60
(C) Reliability of Laptop:

Options
Strongly agree
Numbers
49
Agree
85
Neutral
30
Disagree
Strongly disagree
Total
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| ||||
|||
|||
170
%
28.82
50
17.65
1.76
1.76
100
See Graph 6 (C), page no.60
(D) Hard drive capacity:

Options
Strongly agree
Numbers
64
Agree
65
Neutral
25
Disagree
13
Strongly disagree
Total
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| ||||
|||| |||| |||| |||| ||||
|||| |||| |||
|||
170
%
37.65
38.24
14.71
7.65
1.76
100
See Graph 6 (D), page no.61
(E) Features:
Options
Strongly agree
Numbers
81
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
%
47.65
96
|||| |||| |||| |||| |||| |

Agree
77
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| ||
45.29
Neutral
10
|||| |||| |||| ||||
5.88
Disagree
||
1.18
Strongly disagree
Total
170
0
100
See Graph 6 (E), page no.61
(F) Weight:
Options
Strongly agree
Numbers
45
Agree
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| ||||
26.47
61
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |
35.88
Neutral
51
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| |
30
Disagree
10
|||| |||| |||| ||||
5.88
Strongly disagree
|||
1.76
Total
170
100
See Graph 6 (F), page no.62
Table 7
How many hours of battery life do you have in Laptop & Tablet?
97
Options
2-5
Numbers
102
5-8
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| ||
57.96
56
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|
31.82
8-10
13
|||| |||| |||
7.39
More than 10
||||
8.84
Total
176
100
Table 8
Which operating system do you prefer for your Laptop?
Options
Linux
Number
s
4
Windows
Numbers
Tally Marks
||||
2.21
162
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||
89.50
Ubantu
|||| ||||
4.42
Others
|||| |||
3.87
Total
181
100
98
Table 9
Do you like laptop cum Tablet?
Options
Yes
Number
s
114
No
59
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
||||
65.90
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
||||
34.10
Total
173
100
Table 10
Which brand do you have in Tablet?
Options
Apple
Number
s
14
Samsung
Numbers
Tally Marks
|||| |||| ||||
21.21
28
|||| |||| |||| |||| |||| |||
42.42
Micromax
|||| ||||
13.64
Karbonn
||
3.03
HP
||
3.03
HCL
||
3.03
Other
|||| ||||
13.64
99
Total
66
100
Table 11
Why do you like to use Tablet?
Option
Convenient
Numbers
36
Booting
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |
46.75
|||| |
7.79
User friendly
17
|||| |||| |||| ||
22.08
Light weight
16
|||| |||| |||| |
20.78
Others
||
2.6
Total
77
100
Table 12
Where do you use Tablet?
Option
Home
Number
43
Office
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||
44.33
16
|||| |||| |||| |
16.5
Travelling
23
|||| |||| |||| |||| |||
23.71
Out door
|||| ||
7.22
Others
|||| |||
8.25
Total
97
100
100
Table 13
Which Operating System do you prefer in your Tablet?
Option
Number
Tally Marks
Android
Number
48
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||
64.86
Windows
22
|||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
29.73
Linux
||
2.7
Others
||
2.7
Total
74
100
Table 14
Use of your Tablet for task orientation?
Option
Number
Tally Marks
Study
Number
21
|||| |||| |||| |||| |
12.65
Gaming
30
|||| |||| |||| |||| |||| ||||
18.07
Online Shopping
18
|||| |||| |||| |||| |||| |||
10.84
Web browsing
44
|||| |||| |||| |||| |||| |||| |||| |||| ||||
26.51
MP3
12
|||| |||| ||
7.23
101
Camera
15
|||| |||| ||||
9.04
Social networking
24
|||| |||| |||| |||| ||||
14.46
Others
||
1.2
Total
166
100
Table 15
Rate the following factors affecting your purchasing decision regarding Tablet?
(A) Price:Option
Numbers
Tally Marks
Strongly Agree
Number
18
|||| |||| |||| |||
27.27
Agree
35
|||| |||| |||| |||| |||| ||||
53.03
Neutral
|||| ||||
13.64
Disagree
|||
4.55
Strongly Disagree
1.52
Total
66
100
See Graph 15 (A), page no.67
(B) Convenient:Option
Numbers
Tally Marks
Strongly Agree
Number
35
|||| |||| |||| |||| |||| |||| ||||
53.03
Agree
28
|||| |||| |||| |||| |||| |||
42.42
Neutral
||
3.03
102
Disagree
Strongly Disagree
Total
1.52
66
0
100
See Graph 15 (B), page no.67
(C) Brand image:Option
Numbers
Tally Mark
Strongly Agree
Number
28
|||| |||| |||| |||| |||| |||
42.42
Agree
25
|||| |||| |||| |||| ||||
37.88
Neutral
|||| ||||
13.64
Disagree
||||
6.1
Strongly Disagree
Total
66
0
100
See Graph 15 (C), page no.68
(D) Storage Capacity:Option

Strongly Agree
Number
21
Agree
26
Neutral
Disagree
Number
Tally Mark
|||| |||| |||| |||| |
31.82
39.39
16
|||| |||| |||| |||| |||| |

|||| |||| |||| |
|||
4.55
24.24
103
Strongly Disagree
Total
66
100
See Graph 15 (D), page no.68
(E) Display size:Option
Number
Tally Mark
Strongly Agree
Number
22
|||| |||| |||| |||| ||
33.33
Agree
25
|||| |||| |||| |||| ||||
37.88
Neutral
17
|||| |||| |||| ||
25.76
Disagree
||
3.03
Strongly Disagree
Total
66
100
See Graph 15 (E), page no.69
(F) Operating version:Option
Number
Tally mark
Strongly Agree
Number
21
|||| |||| |||| |||| |
31.82
Agree
30
|||| |||| |||| |||| |||| ||||
45.46
104
Neutral
|||| |||
12.12
Disagree
|||| ||
9.1
Strongly Disagree
1.52
Total
66
100
See Graph 15 (F), page no.69
(G) Multi functionality:Option
Number
Tally Mark
Strongly Agree
Number
24
|||| |||| |||| ||||
36.36
Agree
29
|||| |||| |||| |||| |||| ||||
43.94
Neutral
11
|||| |||| |
16.67
Disagree
||
3.03
Strongly Disagree
Total
66
100
See Graph 15 (G), page no.70
(H) Battery life:Option

Strongly Agree
Number
18
Number
Tally Mark
|||| |||| |||| |||
%
27.27
105
Agree
24
|||| |||| |||| |||| ||||
36.36
Neutral
18
|||| |||| |||| |||
27.27
Disagree
|||| |
9.09
Strongly Disagree
Total
66
100
See Graph 15 (H), page no.70
(I) After sales service:Option
Number
Tally Marks
Strongly Agree
Number
12
|||| ||||
18.18
Agree
28
|||| |||| |||| |||| |||| |||
42.44
Neutral
14
|||| |||| ||||
21.21
Disagree
|||| ||
10.61
Strongly Disagree
||||
7.58
Total
66
100
See Graph 15 (I), page no.71
(J) MP3:Option
Number
Number
Tally Marks
106
Strongly Agree
17
|||| |||| |||| ||
25.76
Agree
26
|||| |||| |||| |||| |||| |
39.39
Neutral
17
|||| |||| |||| ||
25.76
Disagree
||||
6.06
Strongly Disagree
||
3.03
Total
66
100
See Graph 15 (J), page no.71
Table 16
Which product is more functional?
Option
Number
Tally Marks
Laptop
Number
155
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| ||||
77.5
Tablet
45
|||| |||| |||| |||| |||| |||| |||| |||| ||||
22.5
Total
200
100
Table 17
What was the most influential factor that affects your choice for Laptop or Table?
Option
Number
Number
Tally Marks
107
Family
24
|||| |||| |||| |||| ||||
9.30
Friends
52
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||
20.16
Advertisement
24
|||| |||| |||| |||| ||||
9.30
Sales person
|||| |||
3.1
Brand image
71
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |
27.52
Product review
64
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| ||||
24.81
Special deal
12
|||| |||| ||
4.65
Others
|||
1.16
Total
Personal Details:-
258
100
Table 18
Gender
Options
Male
Number
152
Female
48
Total
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| ||
76
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||
24
200
100
Table 19
108
Educational Details
Options
Completed Schooling
Number
21
Graduation
Numbers
Tally Marks
|||| |||| |||| |||| |
10.5
107
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||
53.5
Post graduation
64
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| ||||
32
Others
|||| |||
Total
200
100
Table 20
What is your occupation?
Options
Numbers
Tally Marks
Student
Number
57
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
||
25.79
Service
69
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| ||||
31.22
Bussiness
57
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
25.79
109
||
Profession
18
|||| |||| |||| |||
8.14
Housewife
|||| ||||
4.07
Retired
|||| ||
3.17
Others
||||
1.81
Total
221
100
Table 21
In which age group you belong?
Options
Less than 25 years
Number
108
Between 25 to 40 years
Between 41 to 60 years
Numbers
Tally Marks
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| |||
54
66
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |
33
26
|||| |||| |||| |||| |||| |
13
110
More than 60 years
Total
0
200
100
Table 22
In which income group you belong (in Rs. per month)
Options
Less than Rs. 10,000
Number
29
Rs.10,000 to Rs. 25,000
Numbers
Tally Marks
|||| |||| |||| |||| |||| ||||
14.5
88
|||| |||| |||| |||| |||| |||| |||| |||| |||| |||| ||||
|||| |||| |||| |||| |||| |||| |||
44
Rs.25,001 to Rs.50,000
46
|||| |||| |||| |||| |||| |||| |||| |||| |||| |
23
Rs.50,001 to Rs.1,00,000
26
|||| |||| |||| |||| |||| |
13
More than Rs.1,00,000
11
|||| |||| |
5.5
Total
200
100
111
112
113

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Chapter: 1 Laptop V/S Tablets

Full-size Laptop: A laptop large enough to accommodate a "full-size" keyboard (a

Ultra-mobile PC: An ultra-mobile PC (ultra-mobile personal computer or UMPC) is a

Netbook: Netbooks are laptops that are inexpensive, light-weight, economical,

Major Players in Laptop market:

Price (in Rs.)

Price (in Rs.)

Lenovo Essential G580

Price (in Rs.)

affordable price to its customers, but now-a-days it also provide premium

Price (in Rs.)

Price (in Rs.)

Dell Vostro 3560 (i7 3rd gen)

Dell Vostro 2520 (i5, 3rd gen)

Dell Vostro 2420

Dell Inspiron 15r

Dell Inspiron XPS-13 (Intel i7 core)

Dell Alienware M17X

Dell Inspiron 15 3521 Notebook

Dell Inspiron 14 3421 Notebook

Price (in Rs.)

Hp Pavillion G6-1318AX 15.6 inch

Hp Pavillion 15-b003TU 15.6 inch

Hp Split 13 m 008 TUX2 Note

Hp mini 10 inch Netbook

Hp ENVY SPECTRE 13-2001TU

India. HCL Tech expertises in infrastructure services and business process

Latest model and its price:

Price (in Rs.)

HCL ME4 C ICON M 1034 B

HCL AE1VV3205 MC NoteBook

HCL MC ICON L 1044 C

HCL ME XITE V2035 A

HCL MC ICON M 1034 A

HCL ME XITE M2025 C

HCL MC XITE L 2035 C

HCL MC ICON L 1024 B

HCL ME XITE L 2025 A

Price (in Rs.)

Acer Aspire S7-391 NX.M3ESI.002

Acer Aspire V5-47 1P NX.M3USI.005

Acer Aspire V5-47 1P NX.M3USI.006

Acer Aspire V5 571 NX.M2DSI.011

Acer Aspire E1-531 NX.M12SI.023

Acer Aspire V3 571G

Acer V5-431P NX.M7LSI.003

Acer Aspire V5 571 NX.M2DSI.009

Acer Gateway NE56R

Market Share of major companies in laptop market:

Market Share of different companies in Laptop market in India

Market Share (in %)

Market Share (in million)

High-definition, anti-glare display

GPS satellite location

Front- and/or back- facing camera(s) for photographs and video

Lower weight and longer battery life than a comparably-sized laptop

Bluetooth for connecting peripherals and communicating with local devices

Docking station: Keyboard and USB port(s)

Mobile web browser

Reader for digital books, periodicals and other content

Downloadable apps such as games, education and utilities

Portable media player function including video playback