Escolar Documentos
Profissional Documentos
Cultura Documentos
Fixed deposit
(c)
Mutual Funds
2.
(e)
(f)
Any other
3.
No
If Yes
From which source did you come to know about life insurance?
News Papers and
Magazines
Radio
Television
Friend
Telemarketing
Internet
If No
Direct Mail
199
4.
What are the reasons that may have held you back from investing in life insurance
products? (Please rate them on extent of impact)
Very low
Very High
(a)
Lack of awareness
(b)
(c)
(d)
(e)
(f)
Not affordable
If you are holding a life insurance policy, please mention the name of the policy that you
taken and the name of the company?
Name of the Policy
What prompted you to buy the life insurance policy from the company named by you?
(please rate them on scale of importance)
Very low
Very High
(a) Brand image of the Company
1 2
1 2
1 2
1 2
1 2
1 2
1 2
(e )Any other (
7.
Are you able to recall any Ad about life insurance in general and / or life insurance
product in particular
Yes
No
200
8.
If Yes What in the main message that you get from the Ad?
Low
9.
10
High
do you think that advertises (the life insurance company) wants you to know belief or do?
(a) life insurance, a must for family protection
Low
1 2
High
4
5
How likely is it that the Ad will influence you to buy a life insurance product?
(a)Ad is only a good source of information to me
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
201
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
Agree
Disagree
11. How do you made your purchase decision for life insurance product?
(a) Consult other people to help choose the best alternative
YES
available from a product class
NO
YES
NO
YES
NO
YES
NO
YES
NO
202
12. In selecting form many types and brands of the insurance products available in the market,
would you so that
I would not care at all as to which
1 2 3
4 5 I would care a great deal as to
one by one buy
which
13. How important would it be to you to make a right choice of the brand?
Not at all important
1 2 3
4
5
very much concerned
14. Do you tend to stick to the same brand and remain loyal to a particular insurance company
and its product?
(a) I would rather stick with a brand I usually buy than try
Yes
No
something I am not sure of
(b) If I like a brand, I really switch from it just to try something
different.
Yes
No
(c) I got bored with buying the same brands and even if they are
good.
Yes
No
(d) When I see a new brand some what different from the usual,
I make enquires.
Yes
No
Yes
No
(f) I feel the urge to buy something really different from the
brands I usually buy
Yes
No
Yes
No
(b) I feel as though I were right there in the commercial expensing the
same thing
Yes
No
(c) I am compare the brand with other competing brands on matters that
are important to me.
Yes
No
(d) This commercial leaves me with a good feeling about using the
brand that I have bought.
Yes
No
203
Male
Female
18-25 yrs
26-35 yrs
36-45yrs
46-55 yrs
Above 55
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204