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PHILIPPINE CHRISTIAN UNIVERSITY

GRADUATE SCHOOL
STRATEGIC MANAGEMENT

PART 2 - CASE ANALYSIS FORMAT FOR STRATEGIC MANAGEMENT


I.

CASE BACKGROUND

Give a summary of the salient case facts that indicate the firms mission, past and current
objectives, strategies, as well as its historical growth in terms of financial performance and
condition. Discuss the current issues and concerns of the companys top management.
II.

ENVIRONMENTAL ANALYSIS

A. External Environment Analysis


1. General Environment
Opportunities

Threats

Socio-Cultural Env
Political/Legal Env
Technological Env
Economic Env
Opportunities are those favorable conditions that could affect the strategic decisions of the
company.
Threats are those unwanted conditions that could affect the business
environment.

2. Industry Environment
Industry Environment
Rivalry
Bargaining Power of Consumer
Bargaining Power of Customer
New Entrants & Entry Barriers
Threats from Product Substitution

Opportunities

Threats

Identify the opportunities and threats in the industry where the company operates and
competes
and those affecting the competitive forces.

3. External Factors Evaluation Matrix (EFE)


Opportunities:

Weight

Rating

Weighted Score

Threats:
Total Weighted Score
Conclusion:
Evaluate the general environment and industry environments using the EFE. A Total Weighted Score of
2.5 and above means favorable opportunities for the company. Otherwise, threat outweighs
opportunities.

B. Internal Environment Analysis


Internal environment are those functional areas where the company operates. Companys
position is evaluated with their strengths and weaknesses.
Strengths are those
capabilities that enhance the competitive position and weaknesses
are the unwanted
conditions that weaken its competitive position. Assess the strengths and weaknesses
using the Internal Factors Evaluation Matrix (IFE).

Functional Areas
Finance
Marketing
Org & Mgt
Prod
MIS

Strengths

Weaknesses

Internal Factor Evaluation Matrix (IFE)


Strengths:

Weight

Rating

Weighted Score

Weaknesses:
Total Weighted Score
Conclusion:
C. Competitive Position
Competitive Positions:
Capitalization
Employees
Advertising
Market Reach
Gross Revenue
Net Income

Company A

Company B

Company C

Provide table comparison and scores among major competitors.


D. Competitive Profile Matrix (CPM)
Critical Success Factors

Capitalization
Employees
Brand reputation
Successful new introductions
Market Share
Total
Conclusion:

Company A
Weight Rating Score

Company B
Rating Score

Company C
Rating Score

E. Assumptions
1.
2.
3.
4.
III.

General Environment Stability


Industry Growth Prospects
Financial Strength and competitive position
Show relevant ratios
PROBLEM STATEMENT

1. Support information why this is a problem


2. Time Context
3. View Point
IV.

ALTERNATIVE COURSES OF ACTIONS


1. TOWS / SWOT Matrix
Strength

Weaknesses

Opportunities
Threats
2. IFE/EFE Matrix

EFE

High (3.0 -4.0)


Medium(2.0
2.0)
Low (1.0
1.99)

3. SPACE Matrix

Strong (3.0
4.0)
I
IV
VII

IFE
Average (2.0
2.9)
II
V
VIII

Weak (1.0 1.99)


III
VI
IX

4. GRAND Strategy Matrix


RMG
Q1

Q2

WCP

SCP
Q3

Q4
SMG

5. SUMMARY OF STRATEGY
STRATEGY
OPTIONS

TOWS

IFE/EFE

SPACE

GSM

TOTAL

6. Quantitative Strategic Planning Matrix (QSPM) - The Best ACA


Key Factors

Rati
ng

Strat1
Rati
ng

Opportuniti
es

Strat2
Weig
ht

Rati
ng

Weigh
t

Strat3
Rati
ng

Weig
ht

Threats
Strengths
Weaknesses
Total
V.

RECOMMENDATION
1. Actions Plans
Functional
areas
Marketing
Production
Organization
Finance
HRD
Information
System

VI.
1.
2.
3.
4.

Objective

Strategy

FINANCIAL PROJECTIONS (5 Years)


Projected Income Statement
Projected Balance Sheet
Projected Statement of Cash Flow
Projected Ratio Analysis

----------------END---------------

Time
Frame

Budget

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