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GRADUATE SCHOOL
STRATEGIC MANAGEMENT
CASE BACKGROUND
Give a summary of the salient case facts that indicate the firms mission, past and current
objectives, strategies, as well as its historical growth in terms of financial performance and
condition. Discuss the current issues and concerns of the companys top management.
II.
ENVIRONMENTAL ANALYSIS
Threats
Socio-Cultural Env
Political/Legal Env
Technological Env
Economic Env
Opportunities are those favorable conditions that could affect the strategic decisions of the
company.
Threats are those unwanted conditions that could affect the business
environment.
2. Industry Environment
Industry Environment
Rivalry
Bargaining Power of Consumer
Bargaining Power of Customer
New Entrants & Entry Barriers
Threats from Product Substitution
Opportunities
Threats
Identify the opportunities and threats in the industry where the company operates and
competes
and those affecting the competitive forces.
Weight
Rating
Weighted Score
Threats:
Total Weighted Score
Conclusion:
Evaluate the general environment and industry environments using the EFE. A Total Weighted Score of
2.5 and above means favorable opportunities for the company. Otherwise, threat outweighs
opportunities.
Functional Areas
Finance
Marketing
Org & Mgt
Prod
MIS
Strengths
Weaknesses
Weight
Rating
Weighted Score
Weaknesses:
Total Weighted Score
Conclusion:
C. Competitive Position
Competitive Positions:
Capitalization
Employees
Advertising
Market Reach
Gross Revenue
Net Income
Company A
Company B
Company C
Capitalization
Employees
Brand reputation
Successful new introductions
Market Share
Total
Conclusion:
Company A
Weight Rating Score
Company B
Rating Score
Company C
Rating Score
E. Assumptions
1.
2.
3.
4.
III.
Weaknesses
Opportunities
Threats
2. IFE/EFE Matrix
EFE
3. SPACE Matrix
Strong (3.0
4.0)
I
IV
VII
IFE
Average (2.0
2.9)
II
V
VIII
Q2
WCP
SCP
Q3
Q4
SMG
5. SUMMARY OF STRATEGY
STRATEGY
OPTIONS
TOWS
IFE/EFE
SPACE
GSM
TOTAL
Rati
ng
Strat1
Rati
ng
Opportuniti
es
Strat2
Weig
ht
Rati
ng
Weigh
t
Strat3
Rati
ng
Weig
ht
Threats
Strengths
Weaknesses
Total
V.
RECOMMENDATION
1. Actions Plans
Functional
areas
Marketing
Production
Organization
Finance
HRD
Information
System
VI.
1.
2.
3.
4.
Objective
Strategy
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Time
Frame
Budget