Escolar Documentos
Profissional Documentos
Cultura Documentos
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(TCO 3) A key CRM technique is a sub-set of crossselling, but in this case, selling more expensive
products. This is__________.
Reactivation
Up-sell
Cross-sell
Referral
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with access to
influenced by Internet
purchasing by
using e-mail
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Strategic analysis.
Strategic objectives.
Strategic definition.
Strategic implementation.
None of the above
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(TCO 4) Apply one of the four different ecommerce strategies we discussed in our lecture
by picking one and explaining how an online
retailer would utilize the strategy you chose.
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