y s & Q u o t e s

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R
fro m D r. J

Br a i n
What all pr
e sen t e r s n e e d t o k n o w

io n ( of s or ts)
t
A presenta e y n o ld s
by Gar r R
 g s dis cu s s ed
d in a ’s findin
Dr. M e eas w o r th
R u les are id
in Brain
spread in g...
ome quotes
tr ac te d s
So I ex he y relat e to
p o in ts a s t
and k ey to
se nt ation —
fie ld — p re
my wo rd .
s p r ea d th e
help yo u
 quote me:
You can
“ Brain Rules is one of the
most informative, engaging,
and useful books of our
time. Required reading for
every educator and every
business person. My

”
favorite book of 2008!
— Garr Reynolds
Presentation Zen
Here’s your host for
this presentation...
 B i f f .
a m e ’s
! M y n
Hello

Agalychnis callidryas
 t h i s o n l i n e
y o u r h o s t for
I’ll be t ion.
h e p r e s e n t a
ve r s i o n o f t
 y e n o r m o u s
n s : ( 1 ) L e t m
T h r e e r e a so
Why me? s io n i s t h e m o st
y o u t h a t v i
eyes remind h u m a n s .
e n s e f o r yo u
dominan t s
And (2) allow m
y remarkable c
shape to remind oloring and
you that you hu
wired to notice mans are
differences an
d patterns...
 b r a i n r e m i nd
n y , p r i m i t i v e
( 3 ) l e t m y ti of
And e mo s t u s e o u t
h i le I g e t t h
yo u t h a t , w m y f r i e n d ,
I k n o w ) , y ou,
i n ( a s f a r a s b r a i n
my bra m a s s i v e ,e v o l v e d
t o u s e y o u r
could lea r n
f f e c t i v e l y . ..
much more e
 b r a i n r e m i nd
n y , p r i m i t i v e
( 3 ) l e t m y ti of
And e mo s t u s e o u t
h i le I g e t t h
yo u t h a t , w m y f r i e n d ,
I k n o w ) , y ou,
i n ( a s f a r a s b r a i n
my bra m a s s i v e ,e v o l v e d
t o u s e y o u r
could lea r n
f f e c t i v e l y . ..
much more e

Right, on with the

preso...
Introduction
 edina
John M
is Dr.
This
 He knows how
these work

edina
John M
is Dr.
This
 Why is
he
so happ
y?
 b oo k i s Why is
use his he
Beca st ic ! so happ
f ant a y?
%$ # @
*
These takeaways and quotes are based
on three of Dr. Medina’s 12 rules
>

just
These takeaways and quotes are based
on three of Dr. Medina’s 12 rules
>

just

Here they are...

Rule #1
Exercise boosts brain power.

Rule #4
We don’t pay attention to boring things.

Rule #10
Vision trumps all other senses.
Why it matters
“ If you are in education,
you are in the business
of brain development.
If you are leading a
modern corporation...
you need to know how

”
brains work.
— Dr. John Medina
Context
In our world today...
 w e r P o i n t i s
- b y - P o
Death t ’s ju s t
m o n t h a t i
so com a l .”
d e r ed “ n o r m
con s i
n o r m a l . ..
Yeah, ab
 w e r P o i n t i s
- b y - P o
Death t ’s ju s t
m o n t h a t i
so com a l .”
d e r ed “ n o r m
con s i
n o r m a l . ..
Abby Normal? Yeah, ab
 Sometimes people aren’t even
aware of their own ppt suffering:

Check this guy out...

 int!
erPo
Pow
Nice
What does Brain Rules say
about presentations?
Dr. Medina on
presentations

>
To d a y
“ Toss your PowerPoint
presentations.
— Dr. John Medina

”
Why?
 h y y ou
a s k w
a v e t o s?
e a l l y h t s l i d e
y o u r u r r e n
Do yo u r c
l d t o s s
s h o u
“ ”
Because, says Dr. Medina...
“
...it’s text-based with six
hierarchical levels of chapters

”
and subheads—all words.
Get t
hat t
ext
off th
e scre
en...
“
...it’s text-based with six
hierarchical levels of chapters

”
and subheads—all words.
Get t
hat t
ext
off th
e scre
en...

Huh ?
 M c Fl y!
H e l l o,
It’s not working
...
So what?
So stop doing this:
Which leads to this:
Which costs this:
 Time

Money
 t I ’ m s a y i n ’ ?
Yo u g e t w h a
 t I ’ m s a y i n ’ ?
Yo u g e t w h a
Now let’s
look at ho
Brain Rule w
s can help
...
 12 Brain rules
1 , #4 , an d # 1 0 .
’ l l l o o k a t #
We
Brain Rule # 1
 r a i n p ow e r
Rule #1
e b oo s ts b
Exe r c i s
and yet...
What are some examples
of perfect “anti-brain”
environments today?
according to
Dr. Medina
 the
L e c t u re
h all
Classroom pic
 the
L e c t u re
h all
Classroom pic
Cl as the
s ro o
m
 Th e o ffi
ce
Classroom pic
 Th e o ffi
ce
Classroom pic
 ho s e a r e
W h o a ! T
n m e n t s !
e n v i r o
scary
 ho s e a r e
W h o a ! T
n m e n t s !
e n v i r o
scary

How ca
n you t
in thos hink
e space
s?
“
There is no greater anti-brain
environment than the classroom

”
and cubicle.
— Dr. John Medina
“
There is no greater anti-brain
environment than the classroom

”
and cubicle.
h e r !
— Dr. John Medina
e n , brot
Am
Sure, you know exercise
is good for you...
But exercise is not just good
for general health, it actually
improves cognition.
 But exercise is not just good
for general health, it actually
improves cognition.

Two reason
s for this...
 1

“
Exercise increases
oxygen flow into the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is always accompanied
by an uptick in mental

”
sharpness.
— Dr. John Medina
 2

“
Exercise acts directly
on the molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and resistance

”
to damage and stress.
— Dr. John Medina
 a i n b e n efi t s :
M ore b r
EF ITS
BEN

s d e p r e ssion
Reduce
d e m e n tia
Treats ing
r e a s o n
Improves
s l o n g - t e rm
Improve
memory
r o v e s f l u id
Imp e
in t e l l i g e n c
l z h e i m e r ’s
Reduces A0%
risk by 5
s o l v e p r oblems
Helps you ...
A n d m o r e
What’s this have to do
with presentations?

Two things...
1 Passively sitting is a very
unnatural thing. Audiences
have no patience for tedium.
Think of the presentation
from your audienceʼs
point of view.
2 During the preparation stage,
if youʼre struggling with an
idea, if youʼre stuck, then go
for a walk, a run, just move...
...we were born to move.
Evidence suggest we may
even think better if we toss
the couch-potato lifestyle.
...we were born to move.
Evidence suggest we may
even think better if we toss
the couch-potato lifestyle. ..
o t a t o .
m m . . .P
H m
Brain Rule # 4
Rule #4
n ’ t p a y
We d o
n t i o n t o
atte n g s
i n g t h i
bor
 po rt an t to
h ing e ls e im :
’s so m e t o n sta ge
Here th e pr ep a ra ti
me m b er in
re

lt itask ing
Mu .
is a m yt h
“
Multitasking, when
it comes to paying

”
attention, is a myth.
— Dr. John Medina
“
We are biologically incapable of
processing attention-rich inputs

”
simultaneously.
— Dr. John Medina
Workus interruptus
People who are interrupted:
Take 50% longer to complete a task.
Make 50% more errors.
 People who are interrupted:
Take 50% longer to complete a task.
Make 50% more errors.

You’d be
more eff
without t icient
he interr
uptions
 i s g re at , b ut
e y , b e i n g o nline
H m u c h of
u r p r i sed h o w
you ’d b e s
e c t ed ” i s al so
u r “ b e in g c o nn
yo
i n t er r u p t e d.”
“being
“ When you’re always online
you’re always distracted.
— Dr. John Medina ”
“ So the always online
organization is the always

”
unproductive organization.
— Dr. John Medina
Yet, most presentations are put
together while doing other things...

Is this you?
Johnson!
Where’s
that pres
entation
I asked f
or?!!!!
 iss ue , an d
time is an
Yes t, b ut...
is dif fe re n
each ca se
If the presentation matters, you
need time off the grid to prepare.
If the presentation matters, you
need time off the grid to prepare.

ditch the
h t w ant to
You mig a w h ile...
er too f or
comput
Try “going analog” and focusing only
on the presentation in the prep stage.

Is this you?
Big p ic t u r e v s . d e t a il s
Structure your presentation
around meaning, and the big
picture. Then support key ideas
with details.
“ If you want to get the particulars
correct, donʼt start with the details.
Start with the key ideas and, in
hierarchical fashion, form the details

”
around these larger notions.
— Dr. John Medina

Good advi
ce, but ho
pay attent w long can
ion to you people
r talk?
The brain
needs a
break .
“ If keeping someone’s attention
in a lecture was a business, it

”
would have an 80% failure rate.
— Dr. John Medina
After 10 minutes,
audience attention
steadily drops.
 The 10-minute rule

High

Attention

Low

10 20 30 40 50

Minutes of class time

Source: www.brainrules.net/attention
So do something
emotionally relevant at
each 10-minute mark to
regain attention.
Dr. Medina suggests
changing gears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a relevant
video, do a relevant
activity, etc.
One more thing
about attention
...
We’re wired to
notice patterns
 Chunking example

IRSYMCAWTFIBMKGBFBI
At first those letter won’t make sense...

But eventually yo
u’ll recognize
chunks you’ve see
n before.
 Chunking example

IRSYMCAWTFIBMKGBFBI
Of course, graphic design can help you see the chunks...

Adapted from: www.brainrules.net/attention

“
The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful

”
evolutionary trait.
— Dr. John Medina
What’s the most common
communication mistake?
D r . M e di n a
c o rd i n g t o
ac
“ Relating too much information,
with not enough time devoted to
connecting the dots. Lots of force

”
feeding, very little digestion.
— Dr. John Medina
“
The brain doesn’t pay attention to
boring things, and I am as sick of

”
boring presentations as you are.
— Dr. John Medina
Brain Rule #10
 e # 10
R u l
t r u m p s
Vi s i o n
r s e n s e s
a l l o t he
 t : w e h a v e
Fa c
r ec a l l fo r
bette r
f o r m a t i o n
visua l i n
We are incredible at remembering pictures.
Hear a piece of information,
and three days later you’ll
remember 10% of it.
Add a picture and you’ll
remember 65%.
 Rule of thumb

Oral 10%
3x 6x
Visual 35%
Oral &
Visual 65%

Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
“ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and

”
reproductive opportunity.
— Dr. John Medina
“ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and

”
reproductive opportunity.
— Dr. John Medina
Can I eat it? Will it eat
me? Can I mate with it?
Will it mate with me? H
ave I seen it before?
Pictures beat text
 Recognition soars with pictures

“ Various studies show that recognition

doubles for a picture compared with text.
— Dr. John Medina
”
pictures only

text only

0% 50% 100%

source: www.brainrules.net/vision
“ Pictures beat text...because
reading is so inefficient for us. We
have to identify certain features in
the letters to be able to read them.

”
That takes time.
— Dr. John Medina
 r n e d ?
w e lea
t h a ve
o w h a
S
 a i n .. .
l e s a g
e e r u
e th r
t h o s
s e e
Let’s
Rule #1
Exercise boosts brain power.

Rule #4
We don’t pay attention to boring things.

Rule #10
Vision trumps all other senses.
Review
 Rule #1
Exercise boosts brain power.

view
Re ✓ Our brains were built for walking/moving!
✓ To improve your thinking skills, move!
✓ Exercise gets blood to the brain, bringing
it glucose and oxygen.

✓ Aerobic exercise 2x/week halves the risk

of general dementia, reduces risk of
Alzheimer’s by 60%.

✓ Exercise is just about the best thing you

can do for yourself says Dr. Medina.
 Rule #4
We don’t pay attention to boring things.

view
Re ✓ No multitasking. When it comes to
attention, it’s only one thing at a time.

✓ We are better at seeing patterns,

abstracting meaning than recording details.

✓ Tapping people’s emotions helps them learn.

✓ People start to fade after 10 minutes. Get
them back by telling stories, examples, and
targeting their emotions.
 Rule #10
Vision trumps all other senses.

view
Re ✓ Vision is our dominant sense, using half of
the brain’s resources.

✓We learn/remember best through pictures

compared to text or spoken words.

✓Try to communicate more with pictures.

✓Toss your current PowerPoint slides.
Question: th e
s me a n fo r
h es e 3 ru le e
What do t A n d fo r t h
e se nt at io n? ?
of pr e n er al
world a nd s ch ool in g
f w or k
world o

All 12 rules at a glance

John Medina’s 12 Brain rules

>>
t i n PDF
li s
d this
n d o w n l o a
s w e bsite:
a le
You c B r ain Ru e-rule
s
t h e t / t h
from
a i n r u les.ne
br
www.
John Medina’s 12 Brain rules

>
Includes a
great DVD
too!

Want to learn more?

Then get this book...

And go to this website:

www.brainrules.net
 h e s e s l i d e s
Ab out t o ck ph o to .c o m ,
m w w w .is t
im ag e s f r o a w h ic h
All D r . M ed in
im ag e s of
ex c ep t f or le s m ed i a
B r a in R u
ilab le in the ia k i t
ar e av a s. ne t/ m e d
.b r ainr u le
w w w
kit here:
 These slides were produced byG r
Garr
ar Re y nolds
Reynolds
e pr od uc e d by
in hise s lid
home es w
inerOsaka Japan. Software tw are us ed
used
Th es a p an. S of
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h ot o shop
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Checkout
th
Che ut tehe
PZ wecbksoit
PZ websit e!
e!

a t i o nnze
zenn. c
. o
c m
o m
GARR
n t t io
wwwwww.p.prreesseenta
GARRREYN
OLDS
REYN
OLDS
 These slides were produced by Garr Reynolds
in his home in Osaka Japan. Software used
was Apple’s Keynote (but PowerPoint would’ve
done the trick as well) and a bit of Photoshop.

どうもありがとう
Domo Arigatou

Checkout
the
PZ website
!

a t i o n ze n . c o m
GARR
REYN
w w. pr e se n t
OLDS
w