Apr 11, 2009

Sales/Marketing Management

What are companies to do when irate parents attack? Can managers ignore
parental uproar, or must they simply give in? Or is there the possibility of
negotiations? These are the questions that the music industry initially confronted
during the mid 1980s. By 1985, the music industry had become a powerful force
in American society with $4.4 billion in annual sales. Twenty six percent, or
$1.14 billion, of this $4.4 billion was being generated by the ever controversial
style of music traditionally known as ‘rock ‘n’ roll’ popularity brought with it
mounting concern over the message this brand of music was carrying. At issue
were the provocative, sexually explicit lyrics and videos of artists such as Led
Zepplin, Black Sabbath, Deep Purple, Kiss, Twisted Sister, and Motley Crue. The
record industry had to decide to handle the charges levied by irate parents that
the content of many rock ‘n’ roll songs was unfit for the teenage audiences that
the songs were attracting.
Parents were reacting in particular to the allegedly obscene rock ‘n’ roll and
videos that were becoming popular among teenagers. Rock musicians, on the
other hand, felt music was simply a reflection of what their fans wanted. Nikki
Sixx, bass player for Motley Crue, for example, described bands such as his as
representatives of “the American youth”. According to sixx, [Y]outh is about sex,
drugs, pizza, and more sex. We are intellectually on the crotch level. Moreover,
rock ‘n’ roll was popular among youths because, as The Economist pointed out,
of the “teenage trinity” of sex drugs, and rock ‘n’ roll was freely available.
In the wake of the failed PTA – RIAA negotiations, the Parents’ Music Resource
Center (PMRC) took over. The PMRC was formed by several women, including
Tipper Gore who became outraged when she heard Prince’s album Purple Rain,
which she had purchased for her 11 year old daughter. When she and her
daughter heard “Darling Nikki,” the rock industry made another enemy.
Negotiations between parents and the music industry began anew during the
summer of 1985. On behalf of the PMRC, Gore met with Gortikov and requested
the development of guidelines or a rating system similar to the movie industry’s
rating system. In addition, Gore also requested that the lyrics of rock ‘n’ roll
songs be printed on the outside of album jackets so that parents could inspect
them for potentially harmful references.
As the negotiators were unable to reconcile their differences, the committee on
Commerce, Science and Transportation held a hearing on the issue of record
labeling. The purpose the meeting was not to pass any legislation, but to “air
out” the issue. Several musicians attended the hearing in support of the rock ‘n’
roll industry. Many musicians write and perform their own material and stand by
it as their art, whether you like it or not, asserted the late Frank Zappa.
The situation remained unresolved. Even as parents were up in arms regarding
the allegedly provocative content of rock ‘n’ roll songs, people in the industry
were equally disturbed. This is censorship asserted Gary Stevens, president of
Doubleday Broadcasting Company. Many of us have been careful not to play
pornographic records, but a few well connected people have imposed their views
of good taste on the masses. The record industry has caved in, and the
broadcasters are bearing the brunt of it. In addition, according to Gortikov, only
9 percent of purchases of rock ‘n’ roll music are made by children under 14.
People over 20 are responsible for 69 percent of the purchases.
The dispute continued into the 1990s. As bad as things are going lately [in 1990]
said Lee Ballinger, West Coast editor of Rock and Roll Confidential, an industry
newsletter, I doubt if Prince will even be able to play his song ‘1999’ by the time
1999 rolls around.
In the spring of 1990 top managers at the country’s warning labels steps were
taken primarily to discourage state legislatures from requiring such labeling by
law. According to Sue Henseler, State Representative in Rhode Island. There are
two reasons why bills get introduced. One is that you see a need for them, and
secondly, you raise the consciousness of a lot of people so that things get done
voluntarily action, she agreed to withdraw her bill.
This does not mean that everyone was pleased with the outcome. In Boston,
Greg Wallis, general manager of tower Records, was far from content. The
legislatures are forcing the record industry to do the parenting for kids, he said.
It is not like these type of lyrics and suggestions have not been in recorded
music since recorded music has been in existence. It is too bad that it has come
to this. But this should be sufficient enough to do what the parents want.
The following June, a US District Judge in Ft. Lauderdale, Florida ruled for the
first time that some rock ‘n’ roll could be considered obscene. In this case, Judge
Jose Gonzalez held that the lyrics in 2 Live Crew’s “As Nasty as They Wanna Be”
album were obscene. This meant that retailers could be arrested for selling the
albums and the same could happen to broadcasters for airing them. Retailers
were now on the spot. Whenever a judge in court finds some expression of
speech is chilled. We hope this is an isolated situation, said Mark Siegal,
executive vice president of the Los Angeles based Shamrock Holdings, Inc.,
parent company to Show Industries and the 137 store Sound Warehouse chain.
Instead we favor labeling products and restricting labeled products to adults.
–

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Freshers - Making Your CVs

1 . Making Your CVs

• While the purpose of the e-CV is the same as it always

used to be, namely snaffling that elusive job, the way
it is to be presented makes me wonder if everybody is
quite sane or have gone technically totally bananas.
 It's not enough that your traditional CV said what a
wonderful candidate you were, or are; today it should
look easy to read by a machine with all the mental
agility of a dyslexic sloth. Nevertheless, it has become
critical for every job seeker to know how to engineer
his CV so that it has the greatest chance of being
picked up for consideration by an HR executive to fit
the vacancy advertised.
• The most obvious difference is easily visible, for one
thing, the normal formatting of the document is
almost wholly absent since the presentation is in text
format rather than as a
Word{lcub}logicalnot{rcub}shy document. This is
because, most companies today store received CVs in
a data base that is scanned for certain keywords that
may be prominent, and necessary for the job in view.
Therefore it is vital to use the terms and phrases that
HR search devices are programmed to look for and
pick up. Synonyms may not work, and since the
computers are not as smart as manufacturers would
have as believe, their semantic discrimination is a little
creaky.
• It's not that there is nothing even remotely connected
to the traditional CV. As a matter of fact, the headings
and sub-heads remain much the same. The only major
difference is that the format is a single block format
rather than a multi-column format:
• Traditional CVs may have thick topic lines in which the
topics are embedded. This will not work well with text
résumés because the character recognition software
will not be able to read the text in graphic
• I would suggest you use either Times New Roman or
Arial fonts. These are least fussy, are easily `machine-
read' and look like what they are supposed to. Some
people suggest using Courier but it looks too much like
old-fashioned typewriting and does get a little tiring on
the eye. Fancy fonts like Comic sans or Lucida
Handwriting is most avoidable because machine
readers may not be able to decipher the scan
• If your choice is Arial, you will be best advised to use
font size 10. Times New Roman is fine in any font from
12-14
• In either case make certain that there are no more
than 65 characters per line
• Do not use bold, italics or underlining since they don't
work in text format and if in rich text format tend not
to be efficiently scannable. To highlight you might try
all-capital letters
• Bullet points will not work well since they will not be
correctly represented in text format
• It is important to make certain that all text matter is
justified to the left since any other kind of alignment
will play havoc with the formatting and will look
 hideous when re-printed by the company
• Though you may send in your CV stapled under
normal circumstances, when you do so electronically,
there's no way of ensuring that when printed, the
pages will be kept together. Therefore it is very
important that your name is on every sheet so that
they can be easily found if misplaced
• Though you may use only text, and no fancy
formatting, there's no reason why you should not send
it in on good quality paper as you would if you were
sending in a traditional CV. White bond paper is the
best, but using pale manila tinted paper will help the
text stand out from the background. Laser prints are
best or good inkjet printing will ensure that the scan
picks up everything you want it to
• When you mail in multi-page e-CVs, do not staple
them, since getting them apart can be difficult. They
need to separate them if they are going to scan the CV
and could damage the pages if they happen to be in a
hurry. Also, and this is important, try never to fold an
e-CV. Flattening it for scanning will take time and any
printing in the fold lines may not be captured.
Despatch in an A4 size manila document envelop so
that everything arrives flat and in easily scannable
form
• Remember to include every degree, diploma or
qualification you have earned since you graduated
from School. Some companies like you to mention
your areas of specialisation and have programmed
their recognition software to pick these up
• Bone up on industry jargon and terminology so that
you mention the correct keywords that will be picked
by the software
• Do not forget to mention your special skills that will
match the ones they have asked for in their
advertisement. It is certain that the words they've
used in their communication will be the ones they'll be
looking for from their candidate
• Some programmes are fixed to look for superlatives in
the descriptions of the candidates' abilities, so you
might consider using these in relation to your previous
performance
• Never make the mistake of sending a photocopy since
the receiving company will think, (correctly perhaps)
that you have applied elsewhere
• These then are some things to take care of in the
production of an e-CV. If you do, the chances are that
your effort will hit pay dirt when the software singles
out your name as the one that has all the sterling
qualities required by the hiring company. e-CVs are
here to stay, and unless the skies are truly free it's
well if you get
 Freshers - How to prepare for GD?

1 . How to prepare for GD?

Best Group Discussion Tips
1. Always be the initiator and concluder of the GD
then being a
participant.

2. But if you are participant always try to be the

most vial/key
participant.

3. put points firmly and always try to get others

support too.

4. if you find that the discussion os going off-track

then never loose
an opportunity to bring it back to stream this is
the best point to
score max.

5. try to keep latest information on the topic.

6. be very polite , people may try to provoke you

to to get more points
but try to keep cool.

7. most important don't wait for your turn to

speak when discussion is
on. interrupt politely if you want to put forward
your points.

8. last but not the least keep a tab on the time

given for discussion.
score points by wrapping up the discussion if you
feel that the discussion is heating but the time is
going to be over.

9. during conclusion, do end with the conclusion

note. that shows your
leadership quality.

Best scoring points are:

1. initiation of discussion,

2.always keeping/trying to keep discussion on

track

3. conclusion on time

4. your capability to keep your cool and listen as

well as putting your points.

5: be a leader.

GD basically means searching your team

player, leadership, communication
capability.

• down to making one - today!