Shop Business Management and Promotion Skills Training for Entrepreneurs

Entrepreneurs Training
Report

Entrepreneurs Training Organization

(ETO)

Southern Punjab Poverty Alleviation Project (SPPAP)

Institute of Rural Management (IRM)

Disclaimer
The following report does not necessarily contain the text of discussions held during the course
of the training. Some events have been quoted without any change. However, for the readers
conveniences, some of the events and discussions have been reported with positive
modications, in that, some words have been added to bring the readers into context, whereas
in some cases, the language has been changed into indirect speech.

Training Report Based on

Held at
Training Conducted by

Report Author
Edited by
Design by

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Interac ve & Par cipatory Approach

Union Council Hateji & Noornari, Tehsil Ahmedpur,
District Bahawalpur
Miss. Tanzeela Javeed, Mr Habib Ur Rehman
And George Chughtai

George Chughtai & Tanzela Javeed

George Chughtai
Salman Saleem

For further Informa on contact:

Ins tute of Rural Management
Farm C-7A, St# 02, Chak-shahzad, and Islamabad
Phone: 92-51-2616523, 2616524 Fax: 92-51-282 3335
E-mail: info@irm.edu.pk
Web: www.irm.edu.pk
Learn about IRM in Wikipedia:
h p://en.wikipedia.org/wiki/Ins tute_of_Rural_Management,_Pakistan

Entrepreneurs Training Report

Training Title:

Shop Business Management and Promotion Skills for Entrepreneurs

Training Date:

January 31,2015 to February 14,2015 (15 days)

Venue:

Union Council Hateji and Noornari, Tehsil Ahmedpur, District Bahawalpur

Total Number of Participants:

There were 20 males from Union Council Hateji and Noornari, Tehsil Ahmedpur, District Bahawalpur
Resource Persons:
Miss. Tanzeela Javed, Mr. Habib Ur Rehman and Mr. George Chughtai
Training Coordinator :
Tanzeela Javed
.
Report: This "Training on Shop Business Management and Promotion Skills Training " was conducted
by the training team of Institute of Rural Management.

Objectives:

General objective of the training was to enable participant with the business management
and promotion skills as entrepreneurs. Secondly, to make them learn how to become
successful entrepreneurs in the market to increase their income by promoting their
business.

Contents:
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Micro-Entrepreneurship The Challenge and the Opportunity

Market and Feasibility Survey
Feasibility to Business Plan
Marketing and Promotion
Production and Service
Communicating with Customers and People Skills
Budgets and Cash Management
Time Management
Self Management and Gender Modules (added for women entrepreneurs)
Qualities of a Micro-Entrepreneur and Ethics

Training Methodology:
Being an adult training, the training was very participatory. Various methods were used
including group discussions and presentations, experience sharing. The training was
largely highly participatory with very short presentations from the facilitators. This method
aimed to enhance participants level of understanding.

Southern Punjab Poverty Alleviation Project (SPPAP)

Institute of Rural Management (IRM)

Participants' feedback about the training:

The participants were satised from the training and they considered it very much useful. On the whole,
participants ranked the training and its organization as excellent. They expressed deep satisfaction with how
insightful and informative this training was to make their present business more effective in the market and
got skill to promote it to get more benet.
However, participants expressed concern about the long duration of training. They recommended that future
similar training workshops should last for ve to seven days so that our present business would not affect
much by this training.
On the content of the training, participants indicated that all aspects of the training were very useful but
they were very much excited about two key topics which were entrepreneurship, budgeting and small
business establishment. They were of the view that
The most frequent mentioned there best things about the training as mentioned by
the participants are:
It was good to understand the meaning of entrepreneurship
It was good to understand the business environment
It was good to understand Cash management
It was good to understand the importance of business planning
It was good to understand the killer of your business
It was good to understand the market of the business
It was good to learn about business record keeping
The most frequent reported three worst things about the training as mentioned by
participants were as follows:
The training duration was very long
No nancial support to improve and promote the business
No Per diem provided
Training Outcome

Participants become aware of entrepreneurship, business management and promotion skills, Cash
management, record keeping, dealing with customer, business attitude, sale and purchase techniques.
Training Impact
. Understanding of business which will lead to create business environment.
. Business will get promoted
. Better cash management
. Better record keeping
. Linkage with market

Southern Punjab Poverty Alleviation Project (SPPAP)

Institute of Rural Management (IRM)