Episode evaluation based on VOICE Standards

V Valuing farmers
The episode reflects the
actual situation of
female and male
farmers
The episode is
broadcast in the
language used by
farmers
The host and the
episode convey an
attitude of respect for,
and solidarity with,
farmers
The host treats issues
with clarity, and in a
way that can be
understood by farmers
Farmers, female and
male, introduce
themselves or are
introduced respectfully
Farmers are given
opportunities to provide
feedback easily
The episode includes
music that affirms
farmers and farming
The host respects
farmers as his or her
equal.
When the host
interviews farmers, s/he
asks open-ended
questions that prompt
the farmer to provide
detailed answers

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applicable) disagree
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Comments

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Overall score for V Valuing farmers [bold and underline your rating]:
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Good
Excellent

Farm Radio International

Revised 22 March 2012

O Opportunity for small-scale farmers

to speak and be heard
Women and men
farmers raise and
discuss important issues
The host/interviewer
helps farmers express
themselves with
confidence and clarity
Farmers ask questions
of experts (or the host
asks questions he or she
got from farmers)
Officials are held to
account on matters of
concern to farmers
Farmers are provided
opportunity to give
feedback to the
program

N/A

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Strongly
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Comments

Overall score for O Opportunity for small-scale farmers to speak and be heard [bold and
underline your rating]:
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Poor
Good
Excellent

I Information is useful and timely

The information
provided is useful for
women and men
farmers
The information serves
the interests of small
farmers, (not
governments, big
businesses and big
farms)
Women and men
farmers are featured
talking about important
issues
Farmers are treated as
experts when they have
appropriate knowledge
and experience
The information is
Farm Radio International

N/A

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Revised 22 March 2012

Comments

accurate, fair and

balanced, and has
integrity
When required, experts
who are not farmers are
interviewed.
Specialists and experts
are helped to
communicate clearly
Specialists provide
information that is
useful and in the
farmers' interests
Information is supplied
at the right time in
cropping cycle
Market prices are
included
Important, deep-rooted
problems are dealt with

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Overall score for I Information is useful and timely [bold and underline your selection]:
Bad
Poor
Good
Excellent

C Convenience and consistency

The program is
broadcast when women
and men farmers can
listen
The host promotes the
next episode
The host promotes
some of the content of
the next episode
The station gives
listeners options to hear
the episode again
The episode reminds
the listener of what
station and program
they are listening to

N/A

N/A

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Comments

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Overall score for C Convenient and Consistent [bold and underline your rating]:
Bad
Poor
Good
Excellent

Farm Radio International

Revised 22 March 2012

E Entertaining and memorable

The episode features a
sig tune that alerts
listeners to the start of
the episode
The intro gives the
farmer a compelling
reason to continue
listening
The host is attractive
and sympathetic to
women and men
farmers
The episode uses a
variety of radio formats
(four or more)
The various elements of
the episode follow each
other in a pleasing way.
The pace of the episode
is varied
The host breaks up long
interviews with
questions and
summaries
The episode uses
humour
The episode includes
local music of interest
to farmers
The episode is free of
technical glitches that
would distract the
listener
The episode features
story-telling
The host summarizes
key points made during
interviews, and at the
program's end.
The host provides
"sign-posting" which
informs listeners what
is going on and where
the episode is going
On location, the host
paints a picture of what
the listener would see if
Farm Radio International

N/A

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Revised 22 March 2012

Comments

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s/he were there

The episode uses
N/A
memory games
(quizzes, poems) to
help farmers remember
key facts
The episode holds the
N/A
listener's interest right
to the end.
The program features
N/A
dramatic elements (such
as tension, story, and
anticipation) to hold
listeners' attention

Strongly
Disagree

Disagree

Agree

Strongly
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Overall score for E Entertaining and memorable [bold and underline your rating]:
Bad
Poor
Good
Excellent

Based on the scores you gave V, O, I, C and E above please select your overall score for
VOICE for the episode [bold and underline your rating]:
Bad
Poor
Good
Excellent

Farm Radio International

Revised 22 March 2012