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the industry?
21
do in a positive way.
innovative people?
it is in business.
22
brand extensions?
The business of creating desire: An interview with the CEO of LVMH Fashion Group
Vital statistics
Born in 1965 in Paris, France
Has 3 children
Principal (19982004)
Education
Holds an MBA from the
Wharton School of the
University of Pennsylvania
Consultant (199098)
Pierre-Yves Roussel
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Crdit Commercial de
France (now HSBC France)
Financial analyst (198890)
Fast facts
Member of the board of the
Fdration Franaise de la Couture,
du Prt--Porter des Couturiers et
des Crateurs de Mode
Member of several prestigious
fashion juries including ANDAM
(France), LVMH Fashion Prize,
and CFDA Fashion Incubator
Member of the board of directors
of the Business of Fashion, an
industry website
taking place.
marketing strategy?
the Internet.
Pierre-Yves Roussel: The Internet is often
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and longevity?
The business of creating desire: An interview with the CEO of LVMH Fashion Group
25
be very agile.
Agility makes a big difference in a fastchanging business. Take travel retail: it used to
Olivier Sibony is a director in McKinseys Paris office, and Thomas Tochtermann is a director emeritus in the
Hamburg office. Copyright 2014 McKinsey & Company. All rights reserved.