Philippine Womens University

And its Affiliate Schools for Men and Women

Taft Avenue, Manila

School of Hospitality Management

Professional Ethics
CODE OF ETHICS FOR HOSPITALITY, RECREATION &
TOURISM

BY:
Group 1
Ano-os, Anneth
Juriel Balorio
Krishel Insorio
Kimberly Mauri
Chariz Puspus
Shaina Ruiz

CODE OF ETHICS FOR HOSPITALITY, RECREATION & TOURISM

Categorization

Categorization is the process in which ideas and objects are recognized,

differentiated, and understood. Categorization implies that objects are
grouped into categories, usually for some specific purpose. Ideally, a
category illuminates a relationship between the subjects and objects of
knowledge.

1.1
Code of Ethics within the company
Companies have something called a code of ethics that outlines how they will
run their business. Sometimes they refer to this as their code of conduct.
There arent always laws to govern things like ethics. Therefore, it is up to
companies to define some of their ethical behaviour.
A code of ethics, also called a code of conduct or ethical code, sets out the
company's values, ethics, objective and responsibilities. A well-written code of
ethics should also give guidance to employees on how to deal with certain
ethical situations. Every code of ethics is different and should reflect the
company's ethos, values and business style. Some codes are short, setting out
only general guidelines, and others are large manuals, encompassing a huge
variety of situations.
1.2 Consumer Marketing Procedure

Marketing is the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offers that have value customers,
clients, partners, and society at large.

For business to consumer marketing, it is the process by which companies

create value for companies and build strong customer relationships, in order to
capture value from customers in return. For business to business marketing it is
creating value, solutions, and relationships either short or long term with a
company or brand. It generates the strategy that underlines sales techniques,
business communication, and business developments.
1.3

Operating Procedure
Standard operating procedures (SOPs) are written instructions intended to
document how to perform a routine activity. Many companies rely on standard
operating procedures to help ensure consistency and quality in their products.
Standard operating procedures are also useful tools to communicate important
corporate policies, government regulations, and best practices.
1.4

Inter Corporate Organization Procedure

There are reasons why businesses should act ethically. As behaviour is
based on values priorities, a mutual effort at all levels to deal with
corporate ethics begins with a clear understanding of core values, both
individually and organizationally.

1.5

Good corporate control begins with a company's own internal practices

and policies. Corporate governance issues are common across
organizations; each company requires governance principles that are
unique in their approach.
Companies have certain social responsibilities to fulfil and existence of
the companies without doing so would be difficult and meaningless.
Company is a part of the system and should thus follow ethical
standards to maintain continued growth

The Consumer Roles

Consumers have different roles in purchasing products and services. Here, a

role is defined as the expected behavior of an individual in a society. These
roles can be as part of the consumer's family, employment, or social status,
among other things. Although there are many different roles that can
influence how a consumer behaves, three in particular are presented here:
Influencers, Prosumers, and Personas.
Influencer - A person who or a thing which influences.
Prosumer - A serious, enthusiastic consumer: not professional (earning
money), but of similar interest and skills to a (generally lower level)
professional, or aspiring to such. The target market of prosumer equipment.
Persona - A social role.