Mauritius

FINAL SIGN - OFF
Country:
Analyst:
Analyst Lead:
Signed off by:
Sign off date:
Mauritius
Piu
VERSION
PROJECT
Management reviewer:
LOCATION
Management reviewer:
LAST UPDATED DATE
NB: For full details on interviews and store checks please refer to
- Store Audits - Tab 7
- Interviews - orange (Appendix) interviews tabs
OVERVIEW
1. SECONDARY SOURCES
Industry Sites & Trade Press
Sector Trade Associations & International Bodies
Manufacturer Websites
Other Secondary sites (non retailer)

NA
2. PRIMARY INTERVIEWS
Summary of previous interviews
New interviews - total

of which:
Major Manufacturers
Major Retaiers & Distributors
Trade Associations
3. STORE AUDITS - ONLINE & OFFLINE (INCLUDE ALL HISTORIC AUDITS DONE)
Physical Store Audits 2014
Online Store Audits 2014

NA
NA

NA
4. CONSUMER SURVEY REPSPONSES

Consumer Survey (2011)
5. SCORECARDING PROCESS
Data Accuracy
Competitive Assessment
Process Compliance
store checks please refer to

tabs
Date Range Research Conducted
nal Bodies
NA
NA
Date Range Research Conducted

(INCLUDE ALL HISTORIC AUDITS DONE)
NA
NA
NA
Download taken
NA
Date conducted
Link (if applicable)
NA
General notes
NA
Number of respondents
Link (if applicable)
NA
NA
NA
NA
NA
NA
Summary of inputs taken and their methodology
NA
Before update % score
Notes on type info provided and its coverage and quality
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
Confirmed
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
brand
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
presence,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
spelling,
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
ownership
Confirmed brand presence, spelling, ownership

Confirmed brand presence, spelling, ownership
# brand presences confirmed
# brand shares confirmed
Notes on type info provided and its coverage and quality
NA
NA
NA
Post update % score
Comments
S.No
Changes effected
Country
Value/Vol CRF
Brand share-CRF
Distribution CRF
Post Publication Update

CHANGED BASED ON CLIENT QUERY
CHANGED BASED ON PRIMARY RESEARCH

1
2
Category
3
4
CHANGED BASED ON INTERNAL QUERY
Annual Review 2015
ACTUAL YEAR
Segment/Manufacture Changes/Brand
Units
Current
New
Change %: +/-
LC SALES
Current
#DIV/0!
#DIV/0!
New
#DIV/0!
Approved by
Change %: +/-
Date
Remarks
Analyst
#DIV/0!
#DIV/0!
#DIV/0!
Reviewer
Mgmt Sign off
Sign off date
UK Reviewer Final Sign-off
Comment
Post UK
Review
comments
Highlights
Summary comparison
Category
Refference Dat
Value
Our data
Data Sources
Store Audit
Primary
Consumer
Survey
Refference Dat
Volume
Our data
Remarks
PPU (INR /Unit)

Refference Dat
NR /Unit)
Our Data
PCE (Units)
Refference DatOur Data
Previous Data
Value
Previous Data
Volume
Overall
Remarks
CATEGORY AUDIT TRAILS
Cigarettes
YOS
FRAMEWORK (Starter / First Sta
ERC Report
Number (Value
LTL mn)
2014
Number (mn Number

pieces)
(PCC Kg Per
Capita )
1045
ERC Report
DM report
PCC
PPU
Calculated Segment Value and Volume
Cigars & Cigarillos

FRAMEWORK (Follow-On
Milk / Second Stage )
YOS
ERC Report
ERC Report
DM report
PCC
PPU
Smoking Tobacco
Number (Value
LTL m)
Number (mn Number

Pieces)
(PCC Kg Per
Capita )
FRAMEWORK (Toddler Milk /

Third Stage )
YOS
Number (Value
LTL m)
Number
(Volume Kg
m)
Number
(PCC Kg Per
Capita )
Number (Value
LTL m)
Number
(Volume Kg
mn)
Number
(PCC Kg Per
Capita )
ERC Report
ERC Report
DM report
PCC
PPU
Smokeless Tobacco
FRAMEWORK (Special
Formula )
YOS
ERC Report
ERC Report
DM report
PCC
PPU
Conf Score Adjustment for Adjustment for

definitions
unorganized/loose
sales
Adjustment for
Roasting (process)
Adjustment for
industrial use

definitions
unorganized/loose
sales
Adjustment for
Roasting (process)
Adjustment for
industrial use

definitions
unorganized/loose
sales
Adjustment for
Roasting (process)
Adjustment for
industrial use

definitions
unorganized/loose
sales
Adjustment for
Roasting (process)
Adjustment for
industrial use
Adjustment for
Foodservice
Final number after

adjustments
CAGR
2014 Final
estimate after
all adjustments
1045.0
1045.00
802.96
5.57
Value (LTL m)
Volume (Kg m)
5815.74
Adjustment for
Foodservice
1045.00
Final number after

adjustments
CAGR
Value (LTL m)
Volume (Kg m)
The volume for Cigarettes for Mauritius in

2014 has been derived from the ERC
Report (Pg no. 4 & 28).
2014 Final
estimate after
all adjustments
0.000
Adjustment for
Foodservice
Final number after

adjustments
CAGR
Value (LTL m)
Volume (Kg m)
-
Adjustment for
Foodservice
2014 Final
estimate after
all adjustments
Final number after

adjustments
CAGR
Value (LTL m)
Volume (Kg m)
2014 Final
estimate after
all adjustments
0.000
Secondary source link
Comment
The volume for Cigarettes for Mauritius in 2014 has been derived from the ERC Report (Pg no. 4 &
olume for Cigarettes for Mauritius in

has been derived from the ERC
rt (Pg no. 4 & 28).
Comment
Comment
Comment
from the ERC Report (Pg no. 4 & 28).
Colour Coding Legend

ABC
New brand added followi
XXX
New Brand adde

XXX
Brand potentially to add
XXX
Trademark Owne
XXX
Trademark Brand level I
Legend
Sourced from E
Calculated Figu
COUNTRY
Existing
Canadean
Category
Mauritius
Mauritius
Cigarettes
Cigarettes
British American Tobacco

Others
Mauritius
Cigarettes
Total
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Cigars
Mauritius
Cigars & Cigarillos
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Smoking
Smoking
Smoking
Smoking
Smoking
&
&
&
&
&
&
&
&
&
&
&
&
&
&
Segment
Trademark Owner
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Total
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Smoking
Smoking
Smoking
Smoking
Smoking
Smoking
Smoking
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Mauritius
Smoking Tobacco
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Mauritius
Smokeless Tobacco
Total
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Total
ABC
Brand potentially to add, but not added as additional research could not con
3. VERIFICATION OF BRAND PRESENCE
1. VERIFICATION OF BRAND PRESENCE
Umbrella Brand
Trademark Brand
PRESENCE VERIFIED
Y/N ?
British American Tobacco-Ove

British American TobaccoY
Others
Others
Total
Overall
Total
Overall
SPELLING
CONFIRMED
Y
Total
Total
Total
Total
search could not confirm presence
ENCE
4. FINAL DATA New Taxanomy
ENCE
2. SEGMENT BRAND SHARE - VALUE & %

Volume ( Million Pieces)
OWNERSHIP
CONFIRMED
SOURCE TYPE
SOURCE
Third party
ERC
2009 Volume
2010 Volume
968.00
32.00
965.25
24.75
1000.00
990.00
0.00
0.00
0.00
0.00
0.00
0.00
omy
E - VALUE & %
2011 Volume
2012 Volume
2013 Volume
2014 Volume
2015 Volume
927.47
167.54
990.39
166.61
950.50
162.50
872.58
172.43
832.32
187.68
1095.00
1157.00
1113.00
1045.00
1020.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
% SHARE
2009%
2010%
2011%
2012%
2013%
96.8%
3.20%
97.5%
2.50%
84.7%
15.30%
85.6%
14.40%
85.4%
14.60%
100.00%
100.00%
100.00%
100.00%
100.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
2014%
2015%
83.5%
16.50%
81.6%
18.40%
100.00%
100.00%
0.00%
Confidence
Score
COMMENT
1 Brand presence have been verified from ERC report and b

0 Adjusted
0.00%
0.00%
Feeback
ANALYST
REVIEWERSIGN-OFF Mgmt. FeedMgmt. FeedCRF RequireCRF Created?
d from ERC report and brand share has been given based on the ERC Cigarette Report (Pg. 9)
RF Created?
Category
Segment
Units
2007
2008
Overall
Overall
MUR mn
4482.19
4529.77
Filter CigaretOverall
MUR mn
4099.45
4147.80
Filter CigaretteFilter Cigarettes Regular MUR mn
41.27
49.09
Filter CigaretteFilter Cigarettes King Siz MUR mn
3605.22
3631.72
Filter CigaretteFilter Cigarettes 100s
MUR mn
337.06
344.20
MUR mn
101.39
107.32
Filter CigaretteOther Filter Cigarettes
MUR mn
Plain Cigaret Overall
MUR mn
Plain Cigarette Plain Cigarettes 60s
14.52
15.47
382.74
381.97
MUR mn
Plain Cigarette Plain Cigarettes Regular MUR mn
301.79
301.24
Plain Cigarette Plain Cigarettes King Siz MUR mn
MUR mn
Plain Cigarette Other Plain Cigarettes
MUR mn
80.95
80.73
2007
2008
Overall
MUR mn
Large Cigars Overall
MUR mn
Small Cigars/ Overall
MUR mn
Small Cigars/ CiFiltered Small Cigars/ CigMUR mn
Small Cigars/ CiNon-flitered Small Cigars/MUR mn
Overall
MUR thousand mn
Pipe Tobacco Overall
MUR thousand mn
Pipe Tobacco Traditional pipe (coarse MUR thousand mn
Pipe Tobacco Waterpipe (shisha/hookaMUR thousand mn
FCT
Overall
MUR thousand mn
FCT
Traditional cigarette/ RY MUR thousand mn
FCT
Other cigarette/ MYO tobMUR thousand mn
Overall
Overall
MUR thousand mn
Snuff/Snus Overall
MUR thousand mn
Snuff/Snus
Dry Snuff
MUR thousand mn
Snuff/Snus
Moist Snuff & Snus
MUR thousand mn
Chewing TobaOveralll
MUR thousand mn
Chewing TobacAsian-Style Chewing Tob MUR thousand mn
Chewing TobacUS-Style Chewing TobaccMUR thousand mn
Chewing TobacOther Chewing Tobacco MUR thousand mn
Category
Segment
Units
Overall
Overall
Million Pieces
1150.00
1100.00
Filter CigaretOverall
Million Pieces
1027.13
981.09
Filter CigaretteFilter Cigarettes Regular Million Pieces
25.81
23.70
Filter CigaretteFilter Cigarettes King Siz Million Pieces
873.93
836.89
Million Pieces
88.10
83.43
Million Pieces
35.66
33.31
Filter CigaretteOther Filter Cigarettes
Million Pieces
3.62
3.77
Plain Cigaret Overall
Million Pieces
122.87
118.91
Million Pieces
Plain Cigarette Plain Cigarettes Regular Million Pieces
102.46
98.76
Plain Cigarette Plain Cigarettes King Siz Million Pieces
Million Pieces
Plain Cigarette Other Plain Cigarettes
Million Pieces
20.41
20.16
Overall
Million
Large Cigars Overall
Million
Small Cigars/ Overall
Million
Small Cigars/ CiFiltered Small Cigars/ CigMillion
Small Cigars/ CiNon-flitered Small Cigars/Million
Overall
Tonnes
Pipe Tobacco Overall
Tonnes
Pipe Tobacco Traditional pipe (coarse Tonnes
Pipe Tobacco Waterpipe (shisha/hookaTonnes
FCT
Overall
Tonnes
FCT
Traditional cigarette/ RY Tonnes
FCT
Other cigarette/ MYO tobTonnes
Overall
Overall
Tonnes
Snuff/Snus Overall
Tonnes
Snuff/Snus
Dry Snuff
Tonnes
Snuff/Snus
Moist Snuff & Snus
Tonnes
Chewing TobaOveralll
Tonnes
Chewing TobacAsian-Style Chewing Tob Tonnes
Chewing TobacUS-Style Chewing TobaccTonnes
Chewing TobacOther Chewing Tobacco Tonnes
Pieces
Pieces
Pieces
Pieces
Pieces
Complete Market Data

2009
2010
2011
2012
2013
4337.15
4509.55
5225.11
5770.23
5789.15
3975.29
4136.63
4796.22
5299.46
5319.17
52.51
58.91
71.85
81.95
83.63
3468.59
3599.71
4165.39
4596.09
4609.28
332.24
347.58
404.54
448.10
450.37
106.39
113.49
133.92
149.68
151.19
15.56
16.95
20.53
23.65
24.70
361.87
372.91
428.90
470.76
469.98
285.40
294.08
338.16
371.05
370.27
76.47
78.83
90.74
99.72
99.71
2009
2010
2011
2012
2013
1000.00
990.00
1095.00
1157.00
1113.00
890.64
880.49
972.50
1026.11
985.69
20.64
19.53
20.59
20.68
18.86
761.69
754.97
836.04
884.46
851.87
75.07
73.55
80.49
84.13
80.05
29.54
28.51
30.72
31.59
29.54
3.70
3.94
4.66
5.25
5.36
109.36
109.51
122.50
130.89
127.31
90.45
90.20
100.48
106.92
103.56
18.91
19.31
22.02
23.98
23.75
2014
2015
2016
2017
2018
5815.74
5849.01
5856.77
5865.27
5873.66
5345.07
5376.28
5381.61
5387.29
5392.92
83.98
84.55
85.13
85.71
86.28
4609.62
4610.20
4610.78
4611.35
4611.93
450.71
451.29
451.87
452.44
453.02
151.54
152.12
152.69
153.27
153.85
49.22
78.12
81.15
84.51
87.84
470.67
472.73
475.15
477.98
480.74
370.61
370.96
371.30
371.65
371.99
100.06
101.78
103.85
106.33
108.74
2014
2015
2016
2017
2018
1075.00
1045.00
1020.00
1000.00
980.00
950.68
923.32
900.42
881.97
863.55
17.11
14.77
12.68
10.71
8.79
819.49
794.91
778.85
766.52
754.11
76.05
73.71
72.16
70.96
69.76
27.57
24.01
20.83
17.85
14.95
10.46
15.92
15.89
15.93
15.95
124.32
121.68
119.58
118.03
116.45
100.70
97.87
95.51
93.60
91.69
23.62
23.81
24.07
24.42
24.76
Confidence
score
2019
2020
Comments 2014
5881.91
5890.02
1 To calculate the value we h
5398.51
5404.04
86.86
87.44
1 To calculate the value (MUR 83
4612.51
4613.09
453.60
454.17
154.43
155.00
91.12
94.34
483.40
485.98
372.34
372.68
111.06
113.30
2019
2020
960.00
940.00
1 The overall volume (1075
845.17
826.81
1 The overall volume (950.6
Segment share is estimated based on qualitative

6.93
5.11
in Filtered
regular
is on
1.8%
(17.11
1 So,
Segment
shareCigarettes:
is estimated
based
qualitative
741.61
729.03
in Filtered
regular
is on
1.8%
(17.11
1 So,
Segment
shareCigarettes:
is estimated
based
qualitative
68.54
67.32
in Filtered
regular
is on
1.8%
(17.11
1 So,
Segment
shareCigarettes:
is estimated
based
qualitative
12.12
9.37
in Filtered
regular
is on
1.8%
(17.11
1 So,
Segment
shareCigarettes:
is estimated
based
qualitative
15.97
15.97
114.83
113.19
89.77
87.85
25.06
25.34
1 So, in Filtered Cigarettes: regular is 1.8% (17.11

1 The overall volume (124.3


Year on Year Growt

2008
2009
2010
2011
2012
-4.3%
4.0%
15.9%
10.4%
0.3%
-4.2%
4.1%
15.9%
10.5%
0.4%
7.0%
12.2%
22.0%
14.1%
2.0%
-4.5%
3.8%
15.7%
10.3%
0.3%
-3.5%
4.6%
16.4%
10.8%
0.5%
-0.9%
6.7%
18.0%
11.8%
1.0%
0.6%
8.9%
21.1%
15.2%
4.5%
-5.3%
3.1%
15.0%
9.8%
-0.2%
-5.3%
3.0%
15.0%
9.7%
-0.2%
-5.3%
3.1%
15.1%
9.9%
0.0%
2008
2009
2010
2011
2012
-9.1%
-1.0%
10.6%
5.7%
-3.8%
-9.2%
-1.1%
10.4%
5.5%
-3.9%
-12.9%
-5.4%
5.4%
0.5%
-8.8%
-9.0%
-0.9%
10.7%
5.8%
-3.7%
-10.0%
-2.0%
9.4%
4.5%
-4.9%
-11.3%
-3.5%
7.7%
2.8%
-6.5%
-1.8%
6.4%
18.4%
12.6%
2.2%
-8.0%
0.1%
11.9%
6.8%
-2.7%
-8.4%
-0.3%
11.4%
6.4%
-3.1%
Year on Year Growth rate

2013
2014
2015
2016
2017
0.5%
0.6%
0.1%
0.1%
0.1%
0.5%
0.6%
0.1%
0.1%
0.1%
0.4%
0.7%
0.7%
0.7%
0.7%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
0.1%
0.1%
0.2%
0.4%
0.4%
0.4%
0.4%
99.3%
58.7%
3.9%
4.2%
3.9%
0.1%
0.4%
0.5%
0.6%
0.6%
0.1%
0.1%
0.1%
0.1%
0.1%
0.3%
1.7%
2.0%
2.4%
2.3%
2013
2014
2015
2016
2017
-6.1%
-2.4%
-2.0%
-2.0%
-2.0%
9.1%
-14.1%
-2.5%
-2.0%
-2.1%
-9.3%
-13.7%
-14.2%
-15.5%
-17.9%
-3.8%
-3.0%
-2.0%
-1.6%
-1.6%
-5.0%
-3.1%
-2.1%
-1.7%
-1.7%
-6.7%
-12.9%
-13.2%
-14.3%
-16.3%
95.0%
52.2%
-0.2%
0.2%
0.2%
-2.4%
-2.1%
-1.7%
-1.3%
-1.3%
-2.8%
-2.8%
-2.4%
-2.0%
-2.0%
2018
2019
2009
2010
0.1%
0.1%
-193%
299%
0.1%
0.1%
-198%
293%
0.7%
0.7%
75%
80%
0.0%
0.0%
-184%
316%
0.1%
0.1%
-233%
255%
0.4%
0.4%
-870%
170%
3.7%
3.5%
1420%
136%
0.6%
0.5%
-158%
392%
0.1%
0.1%
-158%
392%
2.1%
2.0%
-158%
389%
2018
2019
2009
2010
-2.1%
-89%
-1161%
-2.1%
-2.2%
-88%
-1017%
-21.2%
-26.2%
-58%
-201%
-1.7%
-1.7%
-90%
-1316%
-1.7%
-1.8%
-80%
-566%
-18.9%
-22.7%
-69%
-322%
0.1%
0.0%
-455%
187%
-1.4%
-1.4%
-102%
8508%
-2.1%
-2.1%
-97%
-4234%
Change in Year on Year Growth rate

2011
2012
2013
2014
2015
-34%
-97%
40%
-77%
-34%
-96%
31%
25%
20%
-36%
-85%
-80%
66%
-34%
-97%
-97%
67%
-34%
-95%
-85%
67%
-35%
-91%
-77%
67%
-1%
0%
0%
0%
-28%
-71%
2121%
-41%
-93%
-35%
-102%
-189%
198%
17%
-35%
-102%
-144%
0%
0%
-34%
-100%
-9836%
396%
19%
2011
2012
2013
2014
2015
-47%
-167%
61%
-61%
-18%
-47%
-171%
-330%
-256%
-82%
-83%
-92%
-2051%
-46%
-164%
-52%
-207%
-63%
-329%
5%
3%
3%
3%
48%
4%
-21%
-33%
-38%
-32%
93%
2%
-31%
-83%
4215%
-45%
-100%
-42%
-140%
-14%
-10%
-19%
-44%
-149%
-12%
2%
-14%
2016
2017
2018
2019
2007
10%
6%
-1%
0%
0%
0%
7%
16%
-2%
-1%
-1%
0%
0%
0%
-5%
-3%
-2%
-1%
-1%
0%
0%
0%
-5%
-4%
-2%
-1%
-1%
0%
0%
0%
-5%
-4%
3.90
0%
0%
0%
0%
18%
-5%
-6%
-6%
2016
2017
2018
2019
2%
-17%
2%
2%
2%
2%
2%
3.99
1.60
4.13
3.83
2.84
4.01
3.11
2.95
3.97
10%
8%
15%
2%
2%
14%
18%
2%
2%
16%
23%
2%
2%
20%
-218%
-29%
-41%
-70%
-25%
3%
3%
3%
-17%
2%
2%
2%
-22%
-21%
2008
2009
2010
2011
2012
2013
2014
4.12
4.34
4.56
4.77
4.99
5.20
5.41
4.23
4.46
4.70
4.93
5.16
5.40
5.62
2.07
2.54
3.02
3.49
3.96
4.43
4.91
4.34
4.55
4.77
4.98
5.20
5.41
5.63
4.13
4.43
4.73
5.03
5.33
5.63
5.93
3.22
3.60
3.98
4.36
4.74
5.12
5.50
4.11
4.21
4.31
4.41
4.51
4.61
4.71
3.21
3.31
3.41
3.50
3.60
3.69
3.79
3.05
3.16
3.26
3.37
3.47
3.58
3.68
4.01
4.04
4.08
4.12
4.16
4.20
4.24
2015
2016
2017
2018
2019
2020
5.60
5.74
5.87
5.99
6.13
6.27
5.82
5.98
6.11
6.25
6.39
6.54
5.72
6.71
8.00
9.81
12.54
17.10
5.80
5.92
6.02
6.12
6.22
6.33
6.12
6.26
6.38
6.49
6.62
6.75
6.34
7.33
8.59
10.29
12.74
16.54
4.91
5.11
5.31
5.51
5.71
5.91
3.89
3.97
4.05
4.13
4.21
4.29
3.79
3.89
3.97
4.06
4.15
4.24
4.28
4.31
4.35
4.39
4.43
4.47
2008
2009
2010
2011
2012
2013
2014
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
2015
2016
2017
2018
2019
2020
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
STORES AUDITED - DETAILS
Store Audits (including online) 2014 details

Audit type
Physical
Physical
Physical
Store Name
NA
Period Conducted
NA
Online
Online
Online
NA
NA
NA
NA
NA
NA
Store Audits (including online) 2012 details
Audit type
Physical
Physical
Physical
Store Name
NA
NA
NA
Period Conducted
NA
NA
NA
Online
NA
NA
Online Pricing - This section is used to calculated weighted average price of a category. While doing
Date Audited - December 2014 to Jan 2015
Category
Brand
Piece
Category
Brand
Piece
Filter Cigarettes King Size

Marlboro Red
Camel
Benson & Hedges
Filter Cigarettes Regular
Weighted Average Price

Existing Category Price
Physical store audit - Final average price
Final triangulated price
20
20
20
20
Bond Street

Category
Brand
Piece
Brand
Piece
Brand
Piece
Filter Cigarettes 100s


Category

Category
Other Filter Cigarettes

Category
Brand
Piece
Brand
Piece
Brand
Piece
Brand
Piece
Plain Cigarettes 60s


Category
Plain Cigarettes Regular

Category
Plain Cigarettes King Size

Category

Category
Brand
Piece
Brand
Piece
Brand
Piece
Brand
Piece
Other Plain Cigarettes


Category
Large Cigars
Large Cigars
Large Cigars
Large Cigars
Large Cigars
Large Cigars
Large Cigars

Category
Filtered Small Cigars/ Cigarillos

Category
Non-flitered Small Cigars/ Cigarillos

Category
Brand
Piece
Brand
Piece
Brand
volume (gm)
Brand
volume
Traditional pipe (coarse cut) tobacco


Category
Waterpipe (shisha/hookah) tobaccos

Category
Traditional cigarette/ RYO tobacco

Category
Other cigarette/ MYO tobacco

Category
Brand
Volumn(gm)
Brand
Volumn(gm)
Brand
Piece
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff
Dry Snuff

Category
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus
Moist Snuff & Snus

Category
Asian-Style Chewing Tobacco


Category
Brand
Volumn(gm)
Brand
Piece
US-Style Chewing Tobacco


Category
Other Chewing Tobacco

SKU Analysis calculations - This section contains the SKU Analysis for the brand share data.
Store Name
Audit Type
Ref If Any
APPENDIX - This section has the Raw storecheck data inclujding latest year and all previous year sto
Raw Storecheck Data - This section has the raw storecheck data which was collected by store audit
should be the same.
Store Name
Type of Store
Market
DETAILS
ne) 2014 details
d Conducted
Conducted By
NA
For SKU analysis, the analyst t

found in online stores to the li
- For physical store audit, act
'SKU count' is considered.
- For online audit, analyst nee
of new brands
- When the analyst deliberate
through detailed comments to
per SKU analysis, but some of
fragmented market. In that ca
NA
NA
NA
ne) 2012 details
d Conducted
NA
This section is used to chec

analysis is used to estimate
pricing analysis(avg price pe
store audits. Analyst provid
data
Conducted By
NA
NA
NA
Two different analysis process

are:
1) Pricing Analysis - this has 2 p
A) Online price analysis - review o
B) Storecheck price analysis - revi
2) SKU Analysis - this has 2 part
A) Storecheck data - as it was rece
B) SKU analysis calculations - for
NA
Pricing analysis
category. While doing this, the analyst gives weightage based on the share acc to Canadean data
PPU
Pack Size
PPU
Pack Size
130.0
100.0
100.0
120.0
PPU
PPU
PPU
1
1
1
1
Pack Size
Pack Size(kg)
Pack Size
PPU(LTL)/PShare
#DIV/0!
1%
PPU(LTL)/PShare
6.5
5.0
5.0
6.0
1%
1%
1%
1%
PPU(LTL)/PShare
#DIV/0!
#DIV/0!
#DIV/0!
1%
1%
1%
PPU(LTL)/PShare
#DIV/0!
#DIV/0!
#DIV/0!
1%
1%
1%
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size(kg)
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
#DIV/0!
#DIV/0!
#DIV/0!
PPU
Pack Size
PPU(LTL)/PShare
1%
1%
1%
PPU
Pack Size(tonnes)
PPU(LTL)/PShare
PPU
Pack Size(tonnes)
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
PPU
Pack Size(tonnes)
PPU(LTL)/PShare
PPU
Pack Size
PPU(LTL)/PShare
SKU Analysis
and share data.

Type of Store
Category
Product
name
Brand
Appendix
nd all previous year storechecks.
ollected by store auditors for the stores mentioned in the Source Notes sheet. The data in this section and data
Category
STORECHECK DATA 2015

Product name
Brand
Manufact
urer
METHODOLOGY OVERVIEW
This section is used to check avg price per unit and show calculations for SKU analysis. The SKU
analysis is used to estimate brand share from both online and physical store audit data. For the
pricing analysis(avg price per unit), the analyst looks at both online prices and data from physical
store audits. Analyst provides further clarification through comments wherever 2012 store audit
data has been used in place of 2014 store audit.
r SKU analysis, the analyst takes the brands from the store audit sheet and adds brands that are
und in online stores to the list.
For physical store audit, actual product count on shelf is considered while for onlline store audit
KU count' is considered.
For online audit, analyst needs to include top existing brands to compare them against SKU counts
new brands
When the analyst deliberately makes changes to store check results, then it should be made clear
rough detailed comments to explain the reasoning. (e.g. a brand XYZ may have a share of 2% as
r SKU analysis, but some of the leading brands only have have around 2% share due to a highly
agmented market. In that case, the brand XYZ may be given a share less than 1%)
wo different analysis processes use store check/online information and their individual components
e:
Pricing Analysis - this has 2 parts. Online price analysis and Storecheck price analysis
Online price analysis - review of prices from online stores
Storecheck price analysis - review of prices from physical store audit data
SKU Analysis - this has 2 parts. Raw storecheck data and calculations for estimating the share
Storecheck data - as it was received from the vendors
SKU analysis calculations - for input into share finalization
to Canadean data
Store name
Link
Wt.Share Wt. price

100%
#DIV/0!
#DIV/0!
4.91 Considering price 12-15% Lower as c
Store name
Link
ERC
ERC
ERC
ERC
Wt.Share Wt. price

25%
25%
25%
25%
1.63
1.25
1.25
1.50
5.63
Store name
Link
Wt.Share Wt. price

33%
33%
33%
#DIV/0!
#DIV/0!
5.93 Considering price 5-10% higher as co
Store name
Link
Wt.Share Wt. price

33%
33%
33%
#DIV/0!
#DIV/0!
5.50 Considering price 5-10% Lower comp
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
4.71 Considered 15-20% lower price as co
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Presence not found.
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
3.68 Price considered 25% less as compa
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Presence not found.
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0! Presence not found.
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
4.24 Price considered 10% Lower as comp
Store name
Link
Wt.Share Wt. price
0.00
Store name
Link
Wt.Share Wt. price
0.00
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Store name
Store name
Link
Link
Wt.Share Wt. price

33%
33%
33%
Wt.Share Wt. price
0.00
0.00
0.00
0.00
0.00
0.00
Store name
Link
Wt.Share Wt. price
0.00
Store name
Link
Wt.Share Wt. price
0.00
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Store name
Link
Wt.Share Wt. price
Store name
Link
Wt.Share Wt. price

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Manufacturer
Price
Quantity /
Size
Product Count
he data in this section and data used for the Storecheck Price analysis
Brand
Value
Package
descriptio
n
Price
Quantity / Size
Product
Count
s for SKU analysis. The SKU

cal store audit data. For the
prices and data from physical
s wherever 2012 store audit
dit.
eet and adds brands that are
while for onlline store audit
pare them against SKU counts
then it should be made clear

Z may have a share of 2% as
nd 2% share due to a highly
ess than 1%)
d their individual components
ce analysis
timating the share
nsidering price 12-15% Lower as co
nsidering price 5-10% higher as compare to king size cigarettes
nsidering price 5-10% Lower compared to as compare to 100s Filtered cigarettes
nsidered 15-20% lower price as compared to king size cigarattes.
esence not found.
ce considered 25% less as compare to Filtered Regular Cigarettes.
esence not found.
esence not found.
ce considered 10% Lower as compared to Others Filtered Cigarettes
Unique Brand Name
Country
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Industry
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Market
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
&
&
&
&
&
&
&
&
&
&
&
&
Category
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
ToCigarettes
Channel
Cash & Carries & Warehouse Clubs
Dollar Stores, Variety Stores & General Merchandise Retaile
Hypermarkets & Supermarkets
Convenience Stores
Department Stores
Vending machines
Drug stores & Pharmacies
Food & drinks specialists
Health & Beauty Stores
eRetailers
Tobacco Specialist
Others
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
&
&
&
&
&
&
&
&
&
&
&
&
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
ToCigars
&
&
&
&
&
&
&
&
&
&
&
&
CigaCash & Carries & Warehouse Clubs

CigaDollar Stores, Variety Stores & General Merchandise Retaile
CigaHypermarkets & Supermarkets
CigaConvenience Stores
CigaDepartment Stores
CigaVending machines
CigaDrug stores & Pharmacies
CigaFood & drinks specialists
CigaHealth & Beauty Stores
CigaeRetailers
CigaTobacco Specialist
CigaOthers
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
&
&
&
&
&
&
&
&
&
&
&
&
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
ToSmoking
TobCash & Carries & Warehouse Clubs

TobDollar Stores, Variety Stores & General Merchandise Retaile
TobHypermarkets & Supermarkets
TobConvenience Stores
TobDepartment Stores
TobVending machines
TobDrug stores & Pharmacies
TobFood & drinks specialists
TobHealth & Beauty Stores
TobeRetailers
TobTobacco Specialist
TobOthers
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Mauritius
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
&
&
&
&
&
&
&
&
&
&
&
&
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
ToSmokeless
T Cash & Carries & Warehouse Clubs

T Dollar Stores, Variety Stores & General Merchandise Retaile
T Hypermarkets & Supermarkets
T Convenience Stores
T Department Stores
T Vending machines
T Drug stores & Pharmacies
T Food & drinks specialists
T Health & Beauty Stores
T eRetailers
T Tobacco Specialist
T Others
Units
General Merchandise Retailers
2009
2010
2011
New Share
2012
2013
2014
2015 Confidence SComments

1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
1 Distribution
data
data
data
data
data
data
data
data
data
data
data
data
created
created
created
created
created
created
created
created
created
created
created
created
based
based
based
based
based
based
based
based
based
based
based
based
on
on
on
on
on
on
on
on
on
on
on
on
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
qualitative
input
input
input
input
input
input
input
input
input
input
input
input
take
take
take
take
take
take
take
take
take
take
take
take
from
from
from
from
from
from
from
from
from
from
from
from
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
report
report
report
report
report
report
report
report
report
report
report
report
and
and
and
and
and
and
and
and
and
and
and
and
benchma
benchma
benchma
benchma
benchma
benchma
benchma
benchma
benchma
benchma
benchma
benchma
ake
ake
ake
ake
ake
ake
ake
ake
ake
ake
ake
ake
from
from
from
from
from
from
from
from
from
from
from
from
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
ERC
report
report
report
report
report
report
report
report
report
report
report
report
and
and
and
and
and
and
and
and
and
and
and
and
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
benchmarking
Poland
Poland
Poland
Poland
Poland
Poland
Poland
Poland
Poland
Poland
Poland
Poland
and
and
and
and
and
and
and
and
and
and
and
and
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Russia
Country
Mauritius
Population
1.301439
Category
Level-1
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Overall
Filter Cigarettes
Filter Cigarettes
Filter Cigarettes
Filter Cigarettes
Filter Cigarettes
Cigarettes
Filter Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Plain
Plain
Plain
Plain
Plain
Plain
Category
Level-1
Cigars
Cigars
Cigars
Cigars
Cigars
Overall
Large Cigars
Small Cigars/ Cigarillos
&
&
&
&
&
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarillos
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Cigarettes
Category
Level-1
Smoking
Smoking
Smoking
Smoking
Smoking
Smoking
Smoking
Overall
Pipe Tobacco
Pipe Tobacco
Pipe Tobacco
FCT
FCT
FCT
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Category
Level-1
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Smokeless
Overall
Snuff/Snus
Snuff/Snus
Snuff/Snus
Chewing Tobacco
Chewing Tobacco
Chewing Tobacco
Chewing Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
Tobacco
For Segment Splits
Level-2
Overall
Filter Cigarettes
Filter Cigarettes
Filter Cigarettes
Filter Cigarettes
Year
Overall Volume Data

2014
2014
1075.00
950.68
2014
124.32
Regular
King Size
100s
120s

Overall
Level-2
Year
Overall Volume Data
Year
Overall Volume Data
Year
Overall Volume Data
Overall
Overall
Level-2
Overall
Overall
Level-2
Overall
Dry Snuff
Moist Snuff & Snus
Overall
For Segment Splits
SKU Count Share
CAGR
Segment Volume
1.80%
86.20%
8.00%
2.90%
17.11
819.49
76.05
27.57
1.10%
10.46
0.00%
81.00%
0.00%
0.00%
19.00%
100.70
23.62
SKU Count Share
Segment Volume
SKU Count Share
Segment Volume
SKU Count Share
Segment Volume
PPU (CUP)
Segment Value EsComments
4.91
5.63
5.93
5.50
4.71
5815.74 To calculate the value we hav

5345.07 To calculate the value we hav
83.98 To calculate the value (MUR 83.98 mn) we have multiplied the vol
4609.62 To calculate the value (MUR 4609.62 mn) we have multiplied the v
450.71 To calculate the value (MUR 450.71 mn) we have multiplied the vo
151.54 To calculate the value (MUR 151.54 mn) we have multiplied the vo
49.22 To calculate the value (MUR 49.22 mn) we have multiplied the vol
470.67 To calculate the value we have multiplied the volume with the PP
3.68
370.61 To calculate the value (MUR 370.61 mn) we have multiplied the volume w
4.24
100.06 To calculate the value (MUR 100.06 mn) we have multiplied the volume w
PPU (CUP)
PPU (CUP)
PPU (CUP)
ve multiplied the volume with the PPU (MUR 4.91) obtained from ERC report and online store, compared with oth
have multiplied the volume with the PPU (MUR 5.63) obtained from ERC report and online store, compared with
ave multiplied the volume with the PPU (MUR 5.93) obtained from ERC report and online store, compared with o
ave multiplied the volume with the PPU (MUR 5.50) obtained from ERC report and online store, compared with o
ve multiplied the volume with the PPU (MUR 4.71) obtained from ERC report and online store, compared with oth
e volume with the PPUs obtained from ERC report and online store, compared with other segment prices and
multiplied the volume with the PPU (MUR 3.68) obtained from ERC report and online store, compared with other segment pr
multiplied the volume with the PPU (MUR 4.24) obtained from ERC report and online store, compared with other segment pr
e store, compared with other segment prices and validated with overall category price to finalize.
line store, compared with other segment prices and validated with overall category price to finalize.
ne store, compared with other segment prices and validated with overall category price to finalize.
ne store, compared with other segment prices and validated with overall category price to finalize.
e store, compared with other segment prices and validated with overall category price to finalize.
other segment prices and validated with overall category price to finalize.
mpared with other segment prices and validated with overall category price to finalize.
mpared with other segment prices and validated with overall category price to finalize.
price to finalize.
ory price to finalize.
y price to finalize.
y price to finalize.
price to finalize.
Filter
Plain
2007
1150.00
89.32%
10.68%
2008
1100.00
89.19%
10.81%
2009
1000.00
89.06%
10.94%
2010
990.00
88.94%
11.06%
2011
1095.00
88.81%
11.19%
Filter
Plain
1027.13
122.87
981.09
118.91
890.64
109.36
880.49
109.51
972.50
122.50
2007
100.00%
2.51%
85.08%
8.58%
3.47%
0.35%
100%
0.00%
83.39%
0.00%
0.00%
16.61%
2008
100.00%
2.42%
85.30%
8.50%
3.39%
0.38%
100%
0.00%
83.05%
0.00%
0.00%
16.95%
2009
100.00%
2.32%
85.52%
8.43%
3.32%
0.42%
100%
0.00%
82.71%
0.00%
0.00%
17.29%
2010
100.00%
2.22%
85.74%
8.35%
3.24%
0.45%
100%
0.00%
82.37%
0.00%
0.00%
17.63%
2011
100.00%
2.12%
85.97%
8.28%
3.16%
0.48%
100%
0.00%
82.02%
0.00%
0.00%
17.98%
2007
2008
2009
2010
2011
1027.13
25.81
873.93
88.10
35.66
3.62
122.87
981.09
23.70
836.89
83.43
33.31
3.77
118.91
98.76
20.16
890.64
20.64
761.69
75.07
29.54
3.70
109.36
90.45
18.91
880.49
19.53
754.97
73.55
28.51
3.94
109.51
90.20
19.31
972.50
20.59
836.04
80.49
30.72
4.66
122.50
100.48
22.02
Overall
Filter Cigarettes Regula
Filter Cigarettes King S
Overall
Plain Cigarettes Regula
Plain Cigarettes King Si
Overall
Filter Cigarettes Regula
Filter Cigarettes King S
Overall
Plain Cigarettes Regula
Plain Cigarettes King Si
102.46
20.41
2012
1157.00
88.69%
11.31%
2013
1113.00
88.56%
11.44%
2014
1075.00
88.44%
11.56%
2015
1045.00
88.36%
11.64%
2016
1020.00
88.28%
11.72%
2017
1000.00
88.20%
11.80%
2018
980.00
88.12%
11.88%
1026.11
130.89
985.69
127.31
950.68
124.32
923.32
121.68
900.42
119.58
881.97
118.03
863.55
116.45
2012
100.00%
2.02%
86.20%
8.20%
3.08%
0.51%
100%
0.00%
81.68%
0.00%
0.00%
18.32%
2013
100.00%
1.91%
86.42%
8.12%
3.00%
0.54%
100%
0.00%
81.34%
0.00%
0.00%
18.66%
2014
100.00%
1.80%
86.20%
8.00%
2.90%
1.10%
100%
0.00%
81.00%
0.00%
0.00%
19.00%
2015
100.00%
1.60%
86.09%
7.98%
2.60%
1.72%
100%
0.00%
80.44%
0.00%
0.00%
19.56%
2016
100.00%
1.41%
86.50%
8.01%
2.31%
1.76%
100%
0.00%
79.87%
0.00%
0.00%
20.13%
2017
100.00%
1.21%
86.91%
8.05%
2.02%
1.81%
100%
0.00%
79.31%
0.00%
0.00%
20.69%
2018
100.00%
1.02%
87.33%
8.08%
1.73%
1.85%
100%
0.00%
78.74%
0.00%
0.00%
21.26%
2012
2013
2014
2015
2016
2017
2018
1026.11
20.68
884.46
84.13
31.59
5.25
130.89
106.92
23.98
985.69
18.86
851.87
80.05
29.54
5.36
127.31
103.56
23.75
950.68
17.11
819.49
76.05
27.57
10.46
124.32
100.70
23.62
923.32
14.77
794.91
73.71
24.01
15.92
121.68
97.87
23.81
900.42
12.68
778.85
72.16
20.83
15.89
119.58
95.51
24.07
881.97
10.71
766.52
70.96
17.85
15.93
118.03
93.60
24.42
863.55
8.79
754.11
69.76
14.95
15.95
116.45
91.69
24.76
2019
960.00
88.04%
11.96%
2020
940.00
87.96%
12.04%
845.17
114.83
826.81
113.19
2019
100.00%
0.82%
87.75%
8.11%
1.43%
1.89%
100%
0.00%
78.18%
0.00%
0.00%
21.82%
2020
100.00%
0.62%
88.17%
8.14%
1.13%
1.93%
100%
0.00%
77.61%
0.00%
0.00%
22.39%
2019
2020
845.17
6.93
741.61
68.54
12.12
15.97
114.83
89.77
25.06
826.81
5.11
729.03
67.32
9.37
15.97
113.19
87.85
25.34
Manufacturer Sales & Market Share, 2000-2014

Million Pieces
BAT(1)
Others
TOTAL
2000
1,037
63
1,100
2001
950
85
1,035
2002
945
95
1,040
2003
956
223
1,179
2004
937
160
1,097
2005
1,033
172
1,205
2006
883
177
1,060
2007
974
176
1,150
2008
1,048
52
1,100
2009
968
32
1,000
2010
965
25
990
2011
927
168
1,095
2012
990
167
1,157
2013
950
163
1,113
2014f
898
177
1,075
%
2000
94.3
5.7
100
2001
91.8
8.2
100
2002
90.9
9.1
100
2003
81.1
18.9
100
2004
85.4
14.6
100
2005
85.7
14.3
100
2006
83.3
16.7
100
2007
84.7
15.3
100
2008
96.3
4.7
100
2009
96.8
3.2
100
2010
97.5
2.5
100
2011
84.7
15.3
100
2012
85.6
14.4
100
2013
85.4
14.6
100
2014f
83.5
16.5
100

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FINAL SIGN - OFF

LAST UPDATED DATE

Sector Trade Associations & International Bodies

Other Secondary sites (non retailer)

New interviews - total

Online Store Audits 2014

Physical Store Audits 2013

Physical Store Audits 2012

Online Store Audits 2012

4. CONSUMER SURVEY REPSPONSES

store checks please refer to

Date Range Research Conducted

Date Range Research Conducted

Link (if applicable)

Link (if applicable)

Summary of inputs taken and their methodology

Before update % score

Notes on type info provided and its coverage and quality

Confirmed brand presence, spelling, ownership

# brand presences confirmed

# brand shares confirmed

Notes on type info provided and its coverage and quality

Post update % score

Post Publication Update

CHANGED BASED ON PRIMARY RESEARCH

CHANGED BASED ON INTERNAL QUERY

Annual Review 2015

Mgmt Sign off

Sign off date

UK Reviewer Final Sign-off

PPU (INR /Unit)

CATEGORY AUDIT TRAILS

Number (mn Number

Calculated Segment Value and Volume

Cigars & Cigarillos

Calculated Segment Value and Volume

Number (mn Number

FRAMEWORK (Toddler Milk /

Calculated Segment Value and Volume

Calculated Segment Value and Volume

Conf Score Adjustment for Adjustment for

Conf Score Adjustment for Adjustment for

Conf Score Adjustment for Adjustment for

Conf Score Adjustment for Adjustment for

Final number after

Final number after

The volume for Cigarettes for Mauritius in

Final number after

Final number after

Secondary source link

olume for Cigarettes for Mauritius in

Secondary source link

Secondary source link

Secondary source link

from the ERC Report (Pg no. 4 & 28).

Colour Coding Legend

New brand added followi

New Brand adde

Brand potentially to add

Trademark Brand level I

British American Tobacco

Cigars & Cigarillos