ERP Awareness and Marketing

activities
April 2011

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The information contained in this presentation is proprietary to ERP (The European Recycling Platform),
and is offered in confidence with certain slides consisting of ERP Confidential Information, subject to the
terms and conditions of a Non-Disclosure Agreement.
The information contained is to be handled accordingly with ERPs policy handling this classification of
information.
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that it will introduce any service to which the information relates. It is presented for evaluation by the
recipient and to assist HP on defining service direction.

Do not remove any classification labels, warnings, or disclaimers on any slide or modify this presentation
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The information contained herein is subject to change without notice .

All service comparisons herein between ERP and Others services are of comparable services in the
reasonable opinion of ERP.

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ERP events in Europe

ERP France http://www.erp-recycling.fr/index.php?language=en

ERP events in Europe

Ireland- Toy story 3 and
Be free recycling days

ERP events in Europe

Ireland Electric picnic

ERP events in Europe

ERP Portugal depositrao, schools and beach awareness

ERP events in Europe

ERP Spain The Educational bus in collaboration with other
compliance schemes

ERP events in Europe

ERP UK Videos http://www.erp-recycling.co.uk/index.php?content=1017

Il Ciclo del Riciclo Exhibition- roadshow

ERP Italy participated to the 2010 edition
of " Il Ciclo del Riciclo", an itinerant
exhibition, during both the Monza and
Concorezzo stops. This exhibition
represents an important occasion for the
citizens who thus have the opportunity of
better understanding and discovering the
life-cycle of the materials that make up our
everyday objects, finding out more on their
possible use if collected separately. An
important feature of the exhibition were
guided tours organized primarily for
schools, offering young people the
opportunity to understand and investigate
these issues through simple examples.
ERP Italy was present at the exhibition
with a section on WEEE and Battery
waste, explaining simply and clearly the
life cycle of these products and the
environmentally correct behavior that
every citizen should follow with regards to
them.

Monza: 20th-27th May

Concorezzo: 2nd-8th Oct

HP environment day celebrations

9th & 14th June 2010
Special HP employee take-back event and speaking opportunity during their
Environment day event

Toy Story 3 event: 19th June 2010

On 19 June 2010, in five Italian squares a special collection of toys took place and a significant
number of toys in good state was collected and given to the Association Vola nel cuore, which
distributed them at Christmas to the hospitals and kindergartens all over Italy; furthermore, a good
quantity of WEEE contained in those toys was collected and later conveyed to the nearby
treatment plants and put in the proper treatment/recycle cycle.
Through the delivery of an information brochure it was then possible to interact with the children
explaining ERPs activities and giving them some relevant suggestions for a proper environmental
behaviour. This leaflet together with vouchers were given to all those handing in their toys.

Toy Story 3 event: 19th June- pics

Five cities: Milano, Bologna, Florence, Rome & Bari

The ERP teachers kit

The European Recycling party

1 Million reasons to celebrate

Awareness

Nearly 7000 attendees!

European Recycling Party-23 nov

Facebook/Twitter/Web
Posters
Promocard
Press release
E-invites
Radio

European Recycling PartyFree music and entertainment!

foto di Masiar Pasquali www.masiarpasquali.it

General Audience: 650 VIPS and special guests: 55

Patronage: Ministry of the Environment Sponsors: Electrolux, HP, Lavazza.

Total: More than 700 very very happy people!!

ERP Recycling Picnic summer event -1

Campaign Description
To hold a Family Fun Summer take-back event bring back 5 electrical items and
receive tickets to enter the ERP Recycling Picnic
The event could be held at a park/community square - take-back event in the car park
The Picnic would be a family orientated event with activities for different ages Could
have a recycling art workshop for children and a local artist; a recycling talk with a
leading environmentalist for adults; stands with local produce, member stalls;
community games; carnival theme; puppet show on recycling messages; treasure
hunts, sports day activities
Timing
Summer months

ERP Recycling Picnic summer event - 2

Campaign Objectives
To increase awareness of WEEE and Waste battery Recycling amongst families
Increase word of mouth of Recycling/ERP at a community level
Link in with local authority competition to host the picnic in their region
Link in with existing take-back programmes HP, Apple, Recycling days
Increased sponsorship possibilities
To raise awareness of ERP and create PR opportunities for ERP
Target Audience
Families
Local Government, Local authorities, Members, Press to be invited to participate

ERP Recycling Picnic summer event - 3

Key Messages
The aim of ERPs Recycling Picnic is to raise awareness amongst families of the
importance of recycling unwanted electronic goods
Research indicates that the average thirty year old couple has thirty electrical and
electronic products in their household
Instead of hoarding broken, unused hair straighteners, gaming and computer
equipment, mobile phones and chargers, ERP is encouraging XX community to
declutter and recycle at the ERP Recycling Picnic
ERP Recycling Picnic is a progression of the Recycling Party campaign
Offer to encourage participation
Free family oriented summer entertainment
Founding partner /member sponsorship for prizes