FORDS MARKETING STRATEGIES

Submitted by

Drishesh Nair
PRN No: 13021021035
Batch: 2013-2016

Symbiosis Centre for Management Studies, Noida

Symbiosis International University, Pune.

In
May-June, 2014

Under the guidance of

Ms. Nivedita Rastogi

ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my teacher Ms. Nivedita

Rastogi who gave me the golden opportunity to do this wonderful project on the
topic Fords marketing strategies which also helped me in doing a lot of
Research and I came to know about the different kind a strategies a automobile
company tries to adopt and a lot of things.
Secondly I would also like to thank my parents and friends who helped me a lot in
finalizing this project within the limited time frame.

CERTIFICATE

The project entitled Fords marketing strategies submitted to the Symbiosis

Centre for Management Studies, NOIDA for Summer Project. The project is based
on my original work carried out under the guidance of Ms. Nivedita Rastogi. The
Research work has not been submitted elsewhere for award of any degree. The
material borrowed from other sources and incorporated in the thesis has been duly
acknowledged. I understand that I myself could be held responsible and
accountable for plagiarism, if any, detected later on.

Signature of the Candidate:

Executive Summary
The motive of this essay is to give clear information about FORD entry into the luxury and
premium automobile sector. The flow of the essay would start with the background and
introduction about the company, also about the entry strategy in terms of corporate decisions
they took for doing business in INDIA and what companies present strategy in INDIA is to gain
the market share.
Bayerische Motoren Werke G. m. b. H. Started operations in 1918, the foundation stone was laid
as late as 1916 as Bayerische Flugzeugwerke AG (BFW), it then changed into Bayerische
Motoren Werke Aktiengesellschaft (FORD AG) in 1918.
In todays date the list of ten largest automobile manufacturers features FORD group and even
possess the brands like MINI and Rolls-Royce, the trio being the ore heart of super luxury brands
in the worlds industry.
The FORD GROUPS financial services also have a boosted stand in market and also the
motorcycle sector is doing business successfully.
FORD INDIA Company setting up headquarters in gurgaon (the ncr) FORD INDIA is 100%
subsidiary of the FORD group. The investment initially in INDIA was around 1.4 billion Indian
rupees.
FORD INDIA is a German producer of cars and motorcycles marketed under flagship of FORD
brand In 2006 FORD focused on one of the biggest and fastest growing market of luxury and
niche car sector which is INDIA and also looking at the fate of the competitor Daimler Benz,
grounded their tents in INDIA. Also allowing space for more investments in INDIA following

financial year for over 30 million again in addition the initial investment done. This is all for the
premium automobile sector market in INDIA which consist of about 1.3% which is in percent a
small figure but then it comes to numbers it is around 10 million perspective customers in INDIA
and with the current market and economy this figure will certainly go up at the rapid speed.

TABLE OF CONTENTS

Introduction
Company Profile
Product Data
Marketing Strategies
Research Methodology
Analysis & Interpretations
Suggestions
Bibliography
Annexure
Questionnaire

INTRODUCTION

Todays society is warm with urbanization and demonstration effect. With a view towards it,
there are drastic changes coming up in all sectors even in the automobile industries. The
following information gives an insight about it.
In the present context the companies operate on the principle of natural selection
Survival Of The Fittest. Only those companies will succeed which at best match to the current
environmental imperatives those who can deliver what people are ready to buy. But real
marketing does not involve the art of selling what the manufacturers make. Organizations gain
market leadership by understanding consumer needs and finding solutions that delight
consumers. If customer value and satisfaction are absent, no amount of promotion or selling can
be compensate.

Hence the aim of marketing is to build and manage profitable customer

relationship.
This is a part of the strategic marketing done by every company to achieve it objectives
and goals. To maximize the profits and long-term plans every organization has to follow a
strategic planning.
Marketing is much more than just an isolated business function it is a philosophy that
guides the entire organization towards sensing, serving and satisfying consumer needs. The
marketing department cannot accomplish the companys customer relationship-building goals by
itself. It must partner closely with other departments in the company and with other organization
throughout its entire value delivery network to provide superior customer value and
satisfaction. Thus marketing calls upon everyone in the organization to think customer and to
do all they can to help build and manage profitable customer relationship. Marketing is all

around us, and we need to know that it is not only used by manufacturing companies, wholesaler
and retailers, but also by all kinds of individuals and organizations.
The marketing process consists of the following:
1. Analyzing marketing opportunities.
2. Developing marketing strategies.
3. Planning marketing programs
4. Managing the marketing efforts.

Before taking any decision and achieving the goals, it has to make analysis of what to
do, how to do, when to do, where to do and who is to do it. This is nothing but strategic
planning. Goals indicate what a business units wants to achieve whereas strategy is how to
get there.
Marketing strategies in simple terms are the complete and unbeatable plans designed
specifically for attaining the marketing objectives of the firm. Marketing can be called as a
game plan for achieving its goals. Strategy choice will depend on whether the firm or the
marketer plays the following roles:
Market leader
A challenger
A follower
A nicher
The identification of objectives, both in quantitative and qualitative terms, is an essential
backdrop to strategy formulation. Goals have a quality and time frame attached to them. These
are typically spelt out in terms of financial return, market share, market presence, etc.

Thus, the concept of market oriented strategic planning arises with the link between the
products the link between the products the manufacturer is dealing in and the market conditions.
In this direction, our study deals only with the marketing strategies i.e. promotional strategies of
the Ford automotives.

COMPANY PROFILE

Industry

Automotive

Founded

June 16, 1903; 111 years ago

Founder(s)

Henry Ford

Headquarters

Dearborn, Michigan, U.S.

Area served

Worldwide

Key people

William C. Ford, Jr.

(Executive Chairman)

Alan R. Mulally
(President & CEO)

Products

Automobiles
Luxury Vehicles
Commercial Vehicles
Automotive parts

Services

Automotive finance
Vehicle leasing
Vehicle service

Revenue

US$146.91 billion (2013)

Operating income

US$5.42 billion (2013)

Net income

US$7.15 billion (2013)

Employees

181,000 (2013)

HISTORY

Henry Ford (ca. 1919)

Ford was launched in a converted factory in 1903 with $28,000 in cash from twelve investors,
most notably John Francis Dodge and Horace Elgin Dodge who would later found the Dodge
Brothers Motor Vehicle Company. During its early years, the company produced just a few
Model T's a day at its factory on Mack Avenue in Detroit, Michigan. Groups of two or three men
worked on each car from components made to order by other companies. Henry Ford was 40

years old when he founded the Ford Motor Company, which would go on to become one of the
largest and most profitable companies in the world, as well as being one of the few to survive the
Great Depression. The largest family-controlled company in the world, the Ford Motor Company
has been in continuous family control for over 100 years.

FORD IN INDIA
Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India.
Ford India Private Limited's headquarters are in Chengalpattu, Chennai, Tamil Nadu. It currently
is the sixth largest car maker in India after Suzuki, Hyundai, Tata, Mahindra and Chevrolet.
The modern Ford India Private Limited began production in 1996, although the roots trace
back to 1907 when the Model A was launched. Its manufacturing facilities are in Maraimalai
Nagar near Chennai. Ford India Private Limited began production in 1926, but was shut down in
1954 as the company was in loss. Production began again with the joint venture Mahindra Ford
India Limited (MFIL) in October 1995, a 50-50 venture with Mahindra & Mahindra
Limited. Ford Motor Company increased its interest to 72% in March 1998 and renamed the
company Ford India Private Limited.
The total investments made by Ford Motor Company since it set shop in 1995 stands at $2
billion as of April 2012.

MANAGEMENT PROFILE

Nigel Harris - President, Ford India

Nigel Harris has been appointed President of Ford India, effective February 1, 2014. Harris
reports directly to David Schoch, Group Vice President and President, Asia Pacific, Ford Motor
Company.

VINAY PIPARSANIA - Executive Director, Marketing, Sales and Service, Ford India
Vinay Piparsania has been appointed executive director, Marketing, Sales and Service, Ford
India, effective September 1, 2012.

KULJIT RANA - Vice President, Finance and Whole time Director, Ford India
Kuljit Rana is the Vice President, Finance and Whole time Director at Ford India. He took this
position in June 2009 and is responsible for all financial aspects of Ford India. Kuljit reports to
Nigel Harris - President, Ford India.

FORDS CARS

FIESTA

CLASSIC

FIGO

ENDEAVOUR

ECOSPORT

OBJECTIVES OF THE STUDY

To know the effective factors for preferring 4 wheelers(CARS)

To know the factor of awareness of the cars.
To Study and analyze the Promotional Strategies of Ford
To know whether the customers are satisfied with the offers given by the dealer.
To know which kind of offers can attract the new customers.
To find the area to be improved
To find out satisfaction of the customers.
To find the reasons for the dissatisfaction
To study the channel levels involved in the promotion of Ford
TO study and analyze the customer's perception regarding the usefulness/utility of Ford

cars.
TO study and analyze the distributors perception regarding the
promotional and distributional strategies of Ford.

MARKETING STRATEGIES OF FORD

 Product differentiation based on operational efficiency:

FORD EXCELLING THROUGH SERVICE: Ford tries to differentiate its offer on the
plank of service. It has gone in for a new norm in customer service: fix it right-the first timeon time. Ford is also supplying videotapes showing how repairs have to be done.

Adopting Offer to Suit Target Segment:

Ford modifies its models for India:
Ford modified its models for the Indian target segments as shown below:
Higher ground clearance to make the car more compatible to the rougher road surface in India.
Stiffer rear springs to enable negotiating the ubiquitous potholes on Indian roads.
Changes in cooling requirement, with greater airflow to the rear.
Higher resistance to dust.
Compatibility of engine with the quality of fuel available in India.
Location of horn buttons on the steering vehicles. (As the India motorist uses the horn more
frequently, for cars sold in India, the horn buttons are kept on the steering wheel and not on a
lever on the side as in the models sold in Europe.)

Strategic segmentation of cars:

The Ford in India has launched the car only for few segment of people.
The segmentation of car buyers based on price preferences are
Family car segment: These cars form a reasonably sizeable segment of the market (around 15
percent).
Preferred price range is from 5 lakh to 6 lakh.
FORD FIGO come under this type of segment.
Premium car segment: This segment represents buyers who need a real world-class car and are
willing to pay the due price.
Preferred price range starts from 8 lakh to 12 lakh.
FORD FIESTA comes under this segment of cars.

 SUV segment: The buyers of this segment like to have big vehicles.
And these cars are also useful for sport riding and even on hill areas. There body is designed
similar to off-road vehicles, which can withstand to Indian roads.
FORD ENDEAVOUR occupies this segment.

Strategic Promotions by FORD:

Ford follows the promotions at two levels, they a
1) Promotions of product directly by the manufacturer.
2) Promotions at dealer level.
In the first step the products of vehicles manufactured by the Ford Automotives are directly
promoted by the manufacturer by himself. He follows many promotional strategies like
1. Advertising through television and newspaper.
2. Internet or interactive marketing.
3. Direct marketing.
In the second step the dealer of the vehicles promotes the vehicles.
The various promotional strategies followed by the Fortune Ford at dealer are
1. Advertising though news papers, radios, palm plates. In this all the features of the product
and its prices are given in detail to the customer.
2. In televisions the scrolling are given about the product and its features.

Hoardings:
A heavy picture of the product which comprises of its attributes and special features are
displayed on the roadsides in the form of hoardings. It is a bit expensive strategy but attracts
many people who pass by that roadside.
This type of advertisement is prepared for those segments of people who cannot afford
their time in reading newspapers and watching televisions. While travelling from their home to

office, moving on their business activities they may watch these hoardings. These hoarding are
especially setup at the road signal stops.

Maintaining Data Bank:

In this the dealer collects personal/bio-data(address and contact number) of many people
from various organizations and different sector who are ready to buy the vehicles and who
change the vehicles regularly.
These people are met-in person or contacted through their contact number. The various
new features and new offers regarding the vehicles are advocated to them and are given
discounts on group purchase of vehicles, i.e. if 5 or more friends in the group purchase the cars at
a time then they are given special discounts on the vehicles.

Free Insurance:
The Fortune Ford gives a special offer of free insurance on the purchase of each vehicle
to its new customers.

Relationship Marketing:
Fortune Ford pays a special attention towards its old customers. To retain the old and
existing customers it conducts a corporate meet at a luxurious hotel. The event aims at knowing
the problems of the customers regarding the vehicles and also service feedback.
In this way it maintains an effective relationship with the customers and gains the
reputation and goodwill in the minds of the customers.

Sales Promotion:
The sales promotion is done in the fortune ford at three levels:
1. Showroom sales: In this the customers walk in to the showrooms to know about the details
of the product. Specially trained sales executives who are present in the showrooms give a
detailed explanation about the product to the customers.
Sales executives give a detailed note on the products features, various offers
given by the manufacturer and also by the dealer to the customer and enhances

the sales of the vehicles.

2. Corporate sales: A special team of sales executives are sent to some big corporate sectors
and there they personally meet the heads of the organizations like C.E.Os, Managers etc.,
and explain about the vehicles and the offers and special schemes provided by the dealer to
them on bulk purchase of the vehicles and try to promote the sales of the vehicles.
3. Field sales: The sales executives conduct some events with the corporate working people
and try to demonstrate the product features and its benefits and try to promote the product
and increase its sales.

Conducting Customer Delight Program:

This is a unique program conducted by the Fortune Ford. This is a program conducted to
retain the old customers of the Ford. The old customers of the Fortune Ford are meet personally
and they are requested to give their feedback by filling in the questionnaire which is specially
prepared for them. In this questionnaire their problems regarding the vehicle and also their post
sale service experience are taken. If there exists any problem, then the Fortune Ford service
men try to resolve the problems of their customers as soon as possible and makes the customer
satisfied.
This is a technique to attract the new customers by satisfying the old customers and
gaining goodwill in the market.

STRATEGIC SALES STANDARDS:

Fortune Ford maintains strategic sales standards in the following manner.
The Sales faculty is clean, tidy and inviting, making customers comfortable while
purchasing products and availing services.
Customers are courteously acknowledged within two minutes of their arrival and are
advised that a Sales Consultant will be available upon request.
The Sales Consultants appearance and dress will be of the highest standards.
An advisory relationship is established between the customer and the Sales Consultant
who listens to the customer, identifies their needs and ensures that they are met.

 A pleasant, non-pressured purchase experience will be provided during which a thorough

demonstration of the vehicle features and benefits will be made.
A test drive will be offered to all customers.
Using a check list, the Sales Consultant delivers the vehicle in perfect condition when
promised.
Customers will be contacted within one week after delivery to ensure total satisfaction.

MAINTAINING SERVICE STANDARDS:

An efficient service facility allows a customer to avail all the service provided by
Fortune Ford, in a clean and welcoming environment.
An appointment is available within 5 working days of the customers request.
Customers are courteously acknowledged within two minutes of their arrival and the
write-up will begin with five minutes.
Service needs are courteously identified, accurately recorded on the repair order and
verified with the customer.
The vehicle is serviced right on the first visit.
The vehicle is ready on the agreed upon time.
A through explanation of work done, warranty coverage and charges is given to the
customer.
All service repair work will be followed up within five working days.
Each vehicle will be washed before being returned to the customer.

EXTENDED WARRANTY:

Fortune Ford gives an extended warranty to its customers where there will be an extended
time duration in the warranty.
What is Extended Warranty?
Factory Warranty covers only for a specific period of time/mileage.
After the factory warranty expires, customer is exposed to the risk of parts failures. This
is applicable for any machine/equipment/vehicle.
Extended Warranty:

Is an extension of Factory Warranty

Offers almost similar coverage as Factory Warranty
Comes with a time-bound (e.g. 1yr/2yrs but unlimited mileage cap)
Covers all Mechanical and Electrical Failures
Covers labor

Why is extended warranty needed?

Offers peace of mind motoring
Protects against unexpected and non-budgeted expenses
Can be transferred, hence increases the resale value.

What does it NOT cover?

Does not cover wear and tear of parts
Does not cover scheduled service items
Does not cover accident repairs
Benefits to customer

Protection from manufacturing and material defects

Car can be repaired at any Ford out let across the country
Unlimited number of claims
No excess to pay
One up-front payment only
Inflation protection from rising costs of parts and labor
All repairs carried out by qualified Ford technicians
Warranty can be transferred when vehicle is sold better resale value
Total peace of mind

TOTAL MAINTENANCE PLAN

What is Total Maintenance Plan?
Cost of ownership is the key factor while considering vehicle purchases
As part of regular maintenance, customers spend on
a)
Maintenance parts that are to be replace at specific intervals
b)
Replacement of worn out parts
c)
Labor charge for the above
A comprehensive maintenance plan by Ford will serve as a good tool to improve the
service experience and minimize concerns on cost of ownership of the vehicle
Total Maintenance Plan (TMP) is a complete service solution provided to the customer.
This enables the customer to have total peace of mind in the form of a Maintenance
Holiday
What does it cover?
Scheduled servicing like Engine Oil change, Fuel filter, Oil filter, Spark plugs etc.
Non-scheduled maintenance like Brake Pads/Shoes, Brake Discs, Clutch Plates, Lower
Suspension Arms, Shock Absorbers etc..
Mechanical/Electrical repairs
Labor for all the above
What does it NOT cover?
Accident repairs
Tyres
Fuel

Benefits to the customer

Total peace of mind

Fixed price for next 2 to 3 years
Increased residual value of the car
Only Ford genuine parts are used
Can avail this service across the country at all Ford authorized outlets
Transferable
In case of total loss, can be cancelled
Ford factory backed programme
Diagnosis/repairs as per recommended standards and practices
Vehicles serviced by Ford trained and certified technicians

RESEARCH METHODOLOGY

DATA COLLECTION:
The information needed to further proceed had been collected through primary and secondary
data.

PRIMARY DATA:
It consists of information collected for the specific purpose, survey research was used and all the
details of Ford were contacted. Survey research is the approached gathering description and
information.

CONTACTED METHOD:
The information was solicited by administering structured questionnaire to the customer and
dealers, thus getting to know directly from the dealers their sales before and after sales service.

SECONDARY DATA COLLECTION:

The secondary data consists of information that already existing somewhere having been
collected for another purpose. Any researcher begins the research work by first going through
secondary data. Secondary data includes the information available with company. It may be the
findings of research previously done in the field. Secondary data can also be collected from the
magazines, news papers, internet other service conducted by researchers.

METHODS OF DATA COLLECTION:

The basic method adopted in conducting the study is a structured questionnaire. Questionnaire is
administered on the sample respondents. However there are certain cases where personal
interactive method is followed with customers to find the satisfaction level.

SAMPLE SIZE
The sample size taken for the following project was 25.The findings and the outcomes are
according to this sample size.

RECOMMENDATIONS

Please try to increase the number of Service centers.

Keep Service Stations at main locations of the city.
Provide information on service and mileage regularly.
Please provide information about new cars along with their price lists at least once in
6 months.
Advertisements through televisions can influence many categories of people. So try
to concentrate on this segment. We dont see or find much of the Ford car
advertisements in T.V except Fiesta.
Try to provide financial facility at 0% interest.
Customer should be educated about the maintenance of the vehicle. i.e. maintenance
tips should be provided.
Mileage of the cars is not up to the expectations.
Mileage of Fiesta is very worst its giving only 9 to 11 Kms per liter. Please try to
rectify it.
The quality of the sun proof coating used is of very low quality, vehicle color is
getting shaded very quickly.
Please send the specially appointed feedback taking staff on Sunday evenings only.
The sales people present in the showroom respond to us properly when we come to
purchase a new car, but they do not respond when we come to tell our problems
regarding the cars.

ANALYSIS AND INTERPRETATION

Analyzed Survey Report

1. Which of the following Ford car you own?
a) Fiesta
b) Figo
c) Endeavour
d) Ecosport
e) Classic
Data analysis:
Name of the car

NO of customers

Fiesta

10

Figo

Endeavour

Ecosport

Classic

Total

25

Interpretation: This question is meant for taking the information regarding the most preferred
car in the Ford cars. From the above graph it is found that most preferred vehicle of Ford cars is
Fiesta.

2. What do you like most about your Ford car?

a) Style/design
b) Comfort
c) Ford brand
d) Service
Data analysis:
Customers preference

No of customers

Style/design
Comfort
Ford brand
Service

9
23
13
5

Interpretation: This question is meant to know the customers preferences and likes towards
the cars. From the data we can position our product to the style seeking group of people.

3. What do you feel great about your car when compared to other cars in the market?
a) Fuel efficiency
b) Durability
c) Low maintenance
d) Sound quality
e) Brand name
Data analysis:
Customers perspective
Fuel efficiency
Durability
Low maintenance
Sound quality
Brand name

Interpretation:

No of customers
10
4
8
1
2

From this question we can position the cars according to the customers

perspectives. Many of the Ford customers are buying the cars by seeing its Fuel efficiency only.

4. Can you share your experience with after sale service support
a) Very much satisfied

b) Satisfied
c) Ok
d) Not satisfied
Data analysis:
Post service experience
Very much satisfied
Satisfied
Ok
Not satisfied

No. of customers
6
13
3
3

Interpretation: This question is prepared to know the service levels of the authorized dealer.
Most of the customers are satisfied with the service.

5. Where do you get your car serviced regularly?

a) At authorized service centre
b) At a local workshop near my home

Data analysis:
Place of service
At authorized service centre
At a local workshop near home

No. of customers
20
5

Interpretation: Most of the Fortune Ford customers are interested to service their vehicles
only at the authorized dealers. From this we come to know what the importance of authorized
service centers for car is.

6. Whats your opinion on the price list of Ford cars?

a) Affordable by common man
b) Affordable only by rich man
c) Cant say

Data analysis:
Customer opinion on

No. of customers

pricelist of ford car

Affordable by common man
Affordable only by rich man
Cant say

13
7
5

Interpretation: 13 of the 25 people think that the ford cars are affordable by the common
man.

7. What kinds of offers do you like or expect from the dealer?

a) Free insurance
b) Special discount on sale of cars
c) Extending the service period
d) Finance availability with 0% interest

Data analysis:
offers
Free insurance
Special discount on sale of cars
Extending the service period
Finance availability with 0%

No. of customers
4
5
10
6

interest

Interpretation:

By the result of this question we come to know about the various

promotional techniques/offers which attract the customers. From the above analysis many
customers are expecting the extension in the service period from the various offers given to
them.

8. What more do you expect from your dealer?

a) Information about new cars
b) Information about service and mileage
c) Assistance regarding loans and insurance
d) Understanding customer needs

Data analysis:

Expectations of customer
Information about new cars
Information about service and mileage
Assistance regarding loans and

No. of customers
6
8
6

insurance
Understanding customer needs

Interpretation: Most of the customers are expecting the information about service and
mileage regarding the cars from the dealer. From the above analysis we come to know about
the customers expectations and their post purchase service demands from the dealer.

9. Whom do you suggest as a right person for promoting a car?

a) Sports person
b) Film stars
c) Car expert
d) Any celebrity

Data analysis:
Customer suggestion
Sports person
Film star
Car expert
Any celebrity

No. of customers
5
3
8
9

Interpretation: Most of the customers of Ford suggest any celeb can be the face of the
company.

10. What other brand(s) did you seriously consider before making this car
purchase?
a) Hyundai
b) Skoda
c) Maruti
d) Honda

Data analysis:
Brand name
Hyundai
Skoda
Maruti
Honda

No. of customers
6
4
7
8

Interpretation: Most of the Ford customers are opting for Honda when they are asked to
consider a brand other than Ford. Maruti occupies the second place in their preference.

WEBLIOGRAPHY

www.fordindia.com

www.fortuneford.com

www.wikipedia.com

www.google.com

ANNEXTURE
QUESTIONNAIRE:
Name :
1. Which of the following Ford car you own?
a) Fiesta
b) Figo
c) Endeavour
d) Ecosport

e) Classic
2. What do you like most about your Ford car?
a) Style/design
b) Comfort
c) Ford brand
d) Service
3. What do you feel great about your car when compared to other cars in the market?
a) Fuel efficiency
b) Durability
c) Low maintenance
d) Sound quality
e) Brand name
4. Can you share your experience with after sale service support
a) Very much satisfied
b) Satisfied
c) Ok
d) Not satisfied
5. Where do you get your car serviced regularly?
a) At authorized service center
b) At a local workshop near my home
6. Whats your opinion on the price list of Ford cars?
a) Affordable by common man
b) Affordable only for rich man
c) Cant say
7. What kinds of offers do you like or expect from the dealer?

a) Free insurance
b) Special discount on sale of cars
c) Extending the service period
d) Finance availability with 0% interest
8. What more do you expect from your dealer?
a) Information about new cars
b) Information about service and mileage
c) Assistance regarding loans and insurance
d) Understanding customer needs
9. Whom do you suggest as a right person for promoting a car?
a) Sports person
b) Film stars
c) Car expert
d) Any celebrity

10. What other brand(s) did you seriously consider before making this car purchase?
a) Hyundai
b) Skoda
c) Maruti
d) Honda