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Abstract
From the past, generally entrepreneurship has been known as a male-driven phenomenon but slowly and
steadily time has made significant changes in the prevailing situation and brought radical changes. In today's
global scenario, women are emerging as excellent and motivating entrepreneurs. Women of today prefer to
be entrepreneurs rather than home makers. The role of women in economic development is magnanimous
and day by day expanding by leaps and bounds. Women have already proven their mettle that they can not
only excel in each and every segment but they can also do it emphatically and effectively. The world of
entrepreneurship is not an exception to this fact. It is need of hour to foster a healthy, secured and positive
environment for women entrepreneurs so there should not be any gender discrimination or biased attitude
with them and thereby they can contribute their share to the overall and sustainable development of society at
large and nation as well. Some of the prominent Indian women entrepreneurs in e-commerce are Anisha
Singh, Founder and CEO, mydala.com, Shivani & Tanvi owners, Faballey.com, Jennifer & Mansi, owners,
Bakebox.com and many more. Undoubtedly, today's women e-commerce entrepreneurs are tomorrow's
industrialists. The present study is aimed at discussing the issues and problems faced by Indian women
entrepreneurs who are contributing significantly in the domain of e-commerce.
Keywords: E-Commerce, Women Entrepreneur, Entrepreneurship, Market, Sales, Business.
Introduction
Women entrepreneurs, encompass approximately 1/3 of
all entrepreneurs worldwide. Some recent international
studies found that women from low to middle income
co untr ies a re m o re l ik e ly to e nte r ea rly s ta ge
entrepreneurship when compared to those of higher
income countries. A significant factor that may play a
role in this disparity can be attributed to the fact that
women from low income countries often s eek an
additional means of income to support themselves and
their family. Largely, 40 -50 % of all small businesses
are owned by women in developing countries the days
gone when you would find women perched in the kitchen
of the house. These day women are competing shoulder
to shoulder to men and also excel in many fields.
According to online studies conducted earlier this year
f o r ra nk i ngs o n the bes t p la ce s f o r f em a le
entrepreneurship, India rank high in list as compare to
its position in 2013.India's female entrepreneurship
represents statistics of improvement with respect to
women finding opportunities to start ventures (60%),
validation with respect to skills (52%) and do not feel
the impending doom of failure for their startup (57%).
Alibaba.com, the global leader in B2B e-commerce has
expressed its intent to promote innovation and encourage
entrepreneurship amongst women in India. Alibaba.com
is basically designed to educate women about the benefits
of the internet and how e-commerce as a tool can help
them build and grow their own businesses.
Literature Review
Maier, S., & Nair-Reichert, U. (2007) identified a set of
practices that underlie a successful Women Entrepreneurs
like government and institutional support, societal
involvement, training and empowerment, expansion of
market access, and managerial best practices. Researchers
anticipated that the insights generated by their research
may be useful both for purposes of effective program
development and policy design.
Siddiqui (2012) highlighted the problems and challenges
faced by women entrepreneurs in India and identified some
of the major problems identified as womens family
obligations, Gender difference, difficulty of Finance and Lowlevel risk taking attitude.
Key Issues
Perspectives
and
Challenges:
Indian
Family Occupation
Employment Generation
Innovative Thinking
Problem of finance
Stiff competition
Family ties
Lack of education
Financial problems
Marketing problems
Production problems
Health problems
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