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Exploratory research
Conclusive research
is called the research proposal. One needs to spell out the research problem, the scope and the
objectives of the study and the operational plan for achieving this.
Research design formulation: Based on the orientation of the research, i.e., exploratory,
descriptive or causal, the researcher has a number of techniques for addressing the stated
objectives. These are termed in research as research designs. The main task of the design is to
explain how the research problem will be investigated.
Sampling design: It is not always possible to study the entire population. Thus, one goes about
studying a small and representative sub-group of the population. This sub-group is referred to as
the sample of the study. There are different techniques available for selecting the group based on
certain assumptions. Two categories of sampling designs available to the researcher are probability
and non-probability. In the probability sampling designs, the population under study is finite and
one can calculate the probability of a person being selected. On the other hand, in non-probability
designs one cannot calculate the probability of selection.
Planning and collecting the data for research: The data collection plan helps in obtaining
information from the specified population. The data collection methods may be classified into
secondary and primary data methods. Primary data is original and collected first hand for the
problem under study. Secondary data is information that has been collected and compiled earlier
for some other problem or purpose. This step in the research process requires careful and rigorous
quality checks to ensure the reliability and validity of the data collected.
Data refining and preparation for analysis: Once the data is collected, it must be refined
and processed in order to answer the research question(s) and test the formulated hypotheses (if
any). This stage requires editing of the data for any omissions and irregularities. In case of data
that is subjective and qualitative, the information collected has to be post coded i.e. after the data
has been collected.
Data analysis and interpretation of findings: This stage requires selecting the analytical
tools for testing the obtained information. There are a number of statistical techniques available to
the researcherfrequency analysis, percentages, arithmetic mean, t-test and chi-square analysis.
Once the data has been analysed and summarized, linking the results with the research objectives
and stating clearly the implications of the study is the most important task of the researcher.
The research report and implications for the managers dilemma: The report
preparation, from the problem formulation to the interpretation, is the final part of the research
process. As we stated earlier, business research is directed towards answering the question what
are the implications for the corporate world? Thus, in this step, the researchers expertise in
analysing, interpreting and recommending, is very important. This report has to give complete
details about everything that was done in research.
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Q2. What are descriptive research designs? Explain the different kinds of descriptive
research designs.
Answer.
Meaning of Descriptive research designs
As the name implies, the objective of descriptive research studies is to provide a comprehensive
and detailed explanation of the phenomena under study. The intended objective might be to give a
detailed sketch or profile of the respondent population being studied. For example, to design an
advertising and sales promotion campaign for high-end watches, a marketer would require a
holistic profile of the population that buys such luxury products. Thus a descriptive study, (which
generates data on who, what, when, where, why and how of luxury accessory brand purchase)
would be the design necessary to fulfil the research objectives.
Descriptive research thus is conclusive studies. However, they lack the precision and accuracy of
experimental designs, yet it lends itself to a wide range of situations and is more frequently used in
business research. Based on the time period of the collection of the research information,
descriptive research is further subdivided into two categories: cross-sectional studies and
longitudinal studies.
Kinds of Descriptive research designs
Descriptive research is further subdivided into two categories: cross-sectional studies and
longitudinal studies.
Cross-sectional Studies
As the name suggests, cross-sectional studies involve a slice of the population. Just as in scientific
experiments one takes a cross-section of the leaf or the cheek cells to study the cell structure under
the microscope, similarly one takes a current subdivision of the population and studies the nature
of the relevant variables being investigated.
There are two essential characteristics of cross-sectional studies:
The cross-sectional study is carried out at a single moment in time and thus the
applicability is most relevant for a specific period. For example, one cross-sectional study
was conducted in 2002 to study the attitude of Americans towards Asian-Americans, after
the 9/11 terrorist attack. This revealed the mistrust towards Asians. Another cross- sectional
study conducted in 2012 to study the attitude of Americans towards Asian-Americans
revealed more acceptances and less mistrust. Thus the cross-sectional studies cannot be
used interchangeably.
Secondly, these studies are carried out on a section of respondents from the population
units under study (e.g., organizational employees, voters, consumers, industry sectors). This
sample is under consideration and under investigation only for the time coordinate of the
study.
There are also situations in which the population being studied is not of a homogeneous nature but
composed of different groups. Thus it becomes essential to study the sub-segments independently.
This variation of the design is termed as multiple cross-sectional studies. However, there might be
instances when the data is obtained from different samples at different time intervals and then
they are compared. Cohort analysis is the name given to such cross-sectional surveys conducted on
different sample groups at different time intervals. For example, in the post-9/11 cross-sectional
study done in 2002, we study and compare the attitudes of middle-aged Americans versus
teenaged Americans towards Asian-Americans. Thus, Cross-sectionals studies are extremely useful
to study current patterns of behaviour or opinion.
Longitudinal Studies
A single sample of the identified population that is studied over a longer period of time is termed
as a longitudinal study design. A panel of consumers specifically chosen to study their grocery
purchase pattern is an example of a longitudinal design. There are certain distinguishing features
of the same:
The study involves the selection of a representative panel, or a group of individuals that
Longitudinal study using the same section of respondents thus provides more accurate data than
one using a series of different samples. These kinds of panels are defined as true panels and the
ones using a different group every time are called omnibus panels.
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i.
S.N
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1
Schedule
Open-ended questions
In open-ended questions, the openness refers to the option of answering in ones own
words. They are also referred to as unstructured questions or free-response or free-answer
questions.
Closed-ended questions
In closed-ended questions, both the question and response formats are structured and
defined. There are three kinds of formats as observed earlier- dichotomous questions,
multiple-choice questions and those that have a scaled response.
question-response options:
Open-ended questions: In open-ended questions, the openness refers to the option of
answering in ones own words. They are also referred to as unstructured questions or freeresponse or free-answer questions.
6. Criteria for question designing: There are certain designing criteria that a researcher
should keep in mind when writing the research questions.
Clearly specify the issue: By reading the question, the person should be able to clearly
understand the information need.
Use simple terminology: The researcher must take care to ask questions in a language that
is understood by the population under study.
Avoid ambiguity in questioning: The words used in the questionnaire should mean the same
thing to all those answering the questionnaire.
7. Determine the questionnaire structure: The questions now have to be put together in a
proper sequence.
Instructions: The questionnaires always, even the schedules, begin with standardized
instructions.
Opening questions: After instructions come the opening questions, which lead the reader
into the study topic.
Study questions: After the opening questions, the bulk of the instrument needs to be
devoted to the main questions that are related to the specific information needs of the
study.
Classification information: This is the information that is related to the basic socioeconomic and demographic traits of the person.
Acknowledgement: The questionnaire ends by acknowledging the inputs of the
respondent and thanking him for his cooperation and valuable contribution.
8. Physical characteristics of the questionnaire: The researcher must pay special attention
to the look of the questionnaire. The quality of the paper should be of good. The font style and
spacing used in the entire document should be uniform.
9. Pilot testing of the questionnaire: It refers to testing and administering the designed
instrument on a small group of people from the population under study. The pilot should be a
small scale replica of the actual survey that would be subsequently conducted.
10. Administering the questionnaire: Once all the nine steps have been completed, the final
instrument is ready for conduction and the questionnaire needs to be administered according to
the sampling plan.
------------------------------------------------------------------------------------------------------Q5. a. What is the analysis of variance? What are the assumptions of the technique?
Give a few examples where this technique could be used.
b. The following data represents the number of units produced by four operators
during three different shifts:
Shifts
Operator
A
10
12
13
II
10
12
14
15
III
12
10
11
14
Q6. Explain the Structure of the Research Report. What are the guidelines for
effective report writing?
Answer.
Structure of Research reports includes three sections:
1. Preliminary Section
This section mainly consists of identification information for the study conducted. It has the
following individual elements:
Title page: The title should be crisp and indicative of the nature of the project.
Letter of transmittal: This is the letter that broadly refers to the purpose behind the study. The
tone in this note can be slightly informal and indicative of the rapport between the client-reader
and the researcher.
Letter of authorization: The author of this letter is the business manager who formally gives
the permission for executing the project. The tone of this letter, unlike the above document, is very
precise and formal.
Table of contents: All reports should have a section that clearly indicates the division of the
report based on the formal areas of the study as indicated in the research structure. The major
divisions and subdivisions of the study, along with their starting page numbers, should be
presented.
Executive summary: The summary of the entire report, starting from the scope and objectives
of the study to the methodology employed and the results obtained, has to be presented in a brief
and concise manner.
Acknowledgements: A small note acknowledging the contribution of the respondents, the
corporates and the experts who provided inputs for accomplishing the study is included here.
2. Main Report
This is the most significant and academically robust part of the report.
Problem definition: This section begins with the formal definition of the research problem.
Study background: Study background essentially begins by presenting the decision-makers
problem and then moves on to a description of the theoretical and contemporary market data that
laid the foundation that guided the research.
Study scope and objectives: The logical arguments then conclude in the form of definite
statements related to the purpose of the study. In case the study is causal in nature, the formulated
hypotheses are presented here as well.
Methodology of research: The section would essentially have five to six sections specifying the
details of how the research was conducted. These would essentially be:
Research framework or design: The variables and concepts being investigated are
clearly defined, with a clear reference to the relationship being studied. The justification for
using a particular design also has to be presented here.
Sampling design: The entire sampling plan in terms of the population being studied
along with the reasons for collecting the study-related information from the given group is
given here.
Data collection methods: In this section, the researcher should clearly list the
information needed for the study as drawn from the study objectives stated earlier. The
secondary data sources considered and the primary instrument designed for the specific
study are discussed here
Data analysis: The assumptions and constraints of the analysis need to be explained here
throughout the report. The topics, subtopics, headings and subheadings must be construed in the
same manner throughout the report. The researcher can provide data relief and variation by
adequately supplementing the text with graphs and figures.
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