GALILEO TECHNOLOGY INCLUDES
ADVANCED ARTIFICIAL NEURAL
NETWORKS
Part of The Galileo Company's dedication to real
science includes neuroscience and computer
science. Catpac II is a powerful artificial neural
network that reads text and discovers underlying
concepts and patterns in a way that mimics the
human brain. Don't settle for older, cruder co-
occurrence modeling. Catpac II is the most advanced
text analysis algorithm in the world.
"…one of the more interesting approaches to
communication and attitude change we found…"
RAND CORPORATION
Do you still design your message strategies by
putting your hand on your forehead and thinking as
hard as possible? Galileo can calculate the likely
effect of messages before you send them, and even
calculate which message will work best in any given
situation. And, of course, we can measure the
ANALYTICS
success of your strategy after the fact. Don't guess:
calculate.
REAL SCIENCE FOR REAL RESULTS
THE SCIENCE OF BELIEFS AND
ATTITUDES
www.afewgoodmarketers.com/analytics
info@afewgoodmarketers.com
(586) 817-5745

For forty years, while others have settled for a much lower
standard, the Galileo Company -- and only the Galileo
Company -- has held its research oncognitive processes to
the same standard as the physical sciences. We don't use
five point scales, ordinal scales, or other social science
tools.
Our measurement technology is the same as that used in
physics and astronomy.
As a result, the Galileo Company has developed skills and
technologies far beyond the norm for social science
research. That's why, after an exhaustive review of the
entire social science literature commissioned by the US
Army, the Rand corporation concluded that "One of the
more interesting approaches to communication and
ANALYTICS
attitude change we found was Joseph Woelfel’s metric
multidimensional scaling approach, which is called
Galileo.
In many ways, Woelfel’s theory was the closest that any
social scienceapproach came to providing the basis foran
end to-end engineering solution for planning, conducting,
and assessing theimpact of communications on attitudes
and behaviors (Larson, et. al., 2009)." If your business
needs to plan,conduct and assess the impact of
communications on attitudes and behaviors, take the
rand corporation's advice: try Galileo technology.
ANALYTICS
Q&A
WHY DON'T OTHER COMPANIES
USE GALILEO TECHNIQUES?
Other companies assumed real scientific study of human
attitudes and beliefs is not possible, and so they haven't
done the work and developed the necessary skill,
software and other technology. Those few who do, use
software supplied by The Galileo Company.
WILL WE BE ABLE TO UNDERSTAND
GALILEO?
Of course. You don't have to understand the technology
in your phone to make a call, and Galileo results are
clear to even the least technical minded people.
WILL SUCH ADVANCED
TECHNOLOGY COST MORE?
No. Part of the advantage of advanced technology is that
it is more efficient. You'll get much more useful informa-
tion for about what you pay now for vague and uncertain
data. And, because the results you get are more precise
and less "fuzzy", your communication strategies will be
more effective, increasing your return on investment.