CON3086 - Chappelle-OOW 2015 Digital Business EA

Enterprise
Architecture
for Digital Business
Dave Chappelle
Enterprise Architect
Global EA Program
October 26, 2015
Copyright 2015, Oracle and/or its affiliates. All rights reserved. |
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Program Agenda
1
Digital Disruption
Digital Transformation
Reference Architecture
Getting Started
Technology Wave: Smaller, Faster, Better, Cheaper

Business Computers
Business Machines
Personal Computers
Microprocessor
Behavior
Disruption
Mobile Devices
(phone, email, SMS)
Business
Efficiency
Internet
Technology
Acceptance
Mobile Devices
(browser)
Advertizing
Disruption
Sales
Disruption
Mobile Services
Marketing
Disruption
Sense of
Normalcy
Mobile Devices
(mobile apps)
Social Networking
Smart Devices
(high value)
Cloud Services
Smart Devices
(medium value)
Computing
Disruption
Business Disruption
Personal
Disruption
Occupation / Workforce
Disruption
Product
Disruption
Digital Disruption
Smart Devices
(low value)
Service
Disruption
Gartner
IT Glossary
Digital Business 101

Digital business is specifically focused on
the peer exchange and communication
between business (including process and
information), people and physical things as
equal entities.
SOURCE: GARTNER (JANUARY 2015)
Digital business is the creation of new

business designs by blurring the physical and
digital worlds
Source: Gartner http://www.gartner.com/it-glossary/digital-business /
A digital business must include the

connection or integration with assets
(business, people and things) beyond
IT and beyond the control of any one
company.
Source: Gartner http://www.gartner.com/smarterwithgartner/digital-business-101-2/
Why is this important?

Digital Business Incompetence Will Cause 25 Percent of
Businesses to Lose Competitive Ranking by 2017
We are entering a new digital industry economy where
everyone will be a technology company.
- Gartner
Digital disruptors are particularly dangerous because they
grow enormous user bases seemingly overnight, and then are
agile enough to convert those users into business models that
threaten incumbents in multiple markets.
Global Center for Digital Business Transformation
Digital tools and platforms are reducing the barriers to entry in
every industry, in every aspect of every business, you are
about to face on onslaught of competitors operating at least a
tenth the cost - James McQuivey, Forrester
Program Agenda
1
Digital Disruption
Getting Started
Key Factors Driving Transformation

Internet of
Things
Evolution. Todays sensors are 1 billion times

better (1000x lighter, 1000x cheaper and 1000x the
resolution) than only 40 years ago.
(SAP)
Growth. By 2020, estimated 26-50 billion

intelligent things connected to the Internet
(Gartner, Cisco)
Furthermore, by 2030, 100 trillion sensors could
be operational worldwide.
(SAP)
Source: i-scoop.eu

Internet of
Things
Mobile
Computing
Transformation from browser-based application

access to siloed local apps to interconnected local
and remote apps.
Trending In. Worldwide, the number of mobile

users overtook the number of desktop users.
Contextual. Location-based services(last known

location), known destination, calendar, etc.
increase value and enrich the user experience.
Source: https://articles.tbscg.com/tag/marketing-strategy/
10

Internet of
Things
Mobile
Computing
Social
Networking
Consumer-driven sales. Compare the impact of

what consumers have to say about a product or
service as compared to what a vendor has to say.
Social networking. Effective channel for learning
about new products and services.
Advertisers worldwide will spend $23.68 billion on paid

media to reach consumers on social networks this year,
according to new figures from eMarketer, a 33.5%
increase from 2014. By 2017, social network ad
spending will reach $35.98 billion
source: emarketer.com
Facebook reaches 1 million active advertisers
Social presence. Interests, likes, and dislikes help

target customers more intelligently.
June 18, 2013
Facebook now has 2 million active advertisers

Feb 24, 2015
Real-Time Marketing. Listening and responding.
Facebook grows to 2.5 million active advertisers

Sept 27, 2015
11

Internet of
Things
Mobile
Computing
Social
Networking
Big Data &

Analytics
Volume. According to IDC statistics, from 2005 to
2020, the global volume of data the digital
universe will grow by a factor of 300, from 130
exabytes to 40,000 exabytes, or 40 trillion
gigabytes
- IDC
Value. Early adopters of Big Data analytics have

gained a significant lead over the rest of the
corporate world. - Bain & Company report
Source: marketingland.com
The new IP. How does the emergence of Data-asa-Service providers changed the landscape with
respect to the value of internal data vs. external
data in terms of intellectual property?
12

Internet of
Things
Mobile
Computing
Social
Networking
Big Data &

Analytics
Cloud
Computing
Time to market. No more long lead times required

to provision hardware and software.
Barrier to Entry. Much less capital required to
enter a new market when your approach is to
leverage existing capabilities and create an
advantage via software, social marketing, and
convenience.
Growth on Demand. No need to accurately
forecast load, growth rates, and uneven capacity
demands.
13

Internet of
Things
Mobile
Computing
Social
Networking
Big Data &

Analytics
Cloud
Computing
In Addition:
Plethora of Online
Services
Location, Traffic, Weather, Purchases, Likes, Connections,
Lower Barrier to
Entry
Software-driven businesses, mobile app-centric solutions
Available Technical
Expertise
Java, C/C++, Python, C#, SOAP, REST, XML, JSON, Linux, iOS, Hadoop,
Options to Secure
Funding
Angel investors, VCs, Crowd funding, Cash reserves
14
Digital Transformation for Business

Common Strategies Things to Ponder
Customer Experience
How customers find you
What they learn about your
products and services
How you compare to your
competitors
How easy and convenient it
is to do business with you
Stickiness
Online presence
Self service
Automatic residuals
Operational Efficiency
Employee efficiencies
Manufacturing processes
Warehouse management
Inventories
Deliveries
Sales and marketing
strategies
Asset maintenance
New Opportunities
Evolutionary
Revolutionary
Business Related
Unrelated
15
Digital Transformation for IT

Common Objectives
Connected Enterprise
Situational Intelligence
Integrated Processes
User Interaction
Real-Time Data Stream

Processing
Service-Oriented
Architecture
Mobile Interaction
Universal Data
Integration
Partner & Cloud

Integration
Device Interaction
Analytics
Business Process
Orchestration
Social Interaction
Embedded Intelligence
Sense and Response
16
Program Agenda
1
Digital Disruption
Getting Started
17
Establish Architecture Principles

Secure,
Standards-Based
Integration
Contextual
Awareness
People-Centric
Interaction
Cloud-First
Implementation
Adopt common standards for integration with external services, devices, and partners
Ensure all interfaces follow security protocols for access control and information privacy
Establish architecture best practices and governance processes to facilitate compliance
Acquire and leverage user context data, e.g. location, environment, activity, time
Factor contextual data into processing decisions and interactions
Develop an understanding of normal conditions, activities, tendencies, and outcomes
Provide user access via most appropriate and convenient channels and devices
Design interfaces that effectively balance ease-of-use with robustness
Support personalization such that it entices even greater adoption and user affinity
Initiate large scale solutions via incremental pay-as-you-grow cost strategy (e.g. Big Data)
Support bursty solutions without having to build to worst-case load specifications
Enable fastest time-to-market by leveraging ready-made service environments
18
Reference Model to Organize Capabilities

Mobile
Social
Service
Providers
Business
Partners
Integration Layer
Application Layer
Information Management Layer
Infrastructure Layer
On-Premise
Cloud
Management Layer
Interaction Layer
Security Layer
Development Layer
Web
Internet
of Things
Many types of reference

models available
TOGAF TRM
TRM Custom Variations
(NSPIS, CISITAF)
Application
Cloud Computing
SOA
Industry
19
Connected Enterprise Logical View

Monitor & Manage
Social Presence
Social / Remote Identity

Validation Services
Mobile
Management
Layer
Mobile
Management
IoT
Interaction
Layer
Web
Web Interaction
Partners
Services
Mobile Interaction
Service/API Interaction
Direct Application Access
Social
Device Interaction
Social Interaction
Security Layer
Mobile
Security
Direct Information Access
API Security
Device
Management
API
Management
Brokered / Mediated Application

& Information Access
Integration
Layer
WS Security
Service Mediation
Messaging
Federation
Connectivity
Services
Management
Access Control
Transport
Security
Application &
Process Integration
Business Applications
Application
Layer
Social Marketing & Analysis
Information Services
& Data Movement
Identity
Management
Information
Management
Layer
20
Connected Enterprise Implementation View

Mobile
IoT
Web
Partners
Services
Social
Management Layer
Mobile Security
Mobile Management
Oracle Mobile Security
Oracle Mobile Security
Interaction Layer
Device Management
Mobile Interaction
Social Interaction
Device Interaction
Oracle IoT Cloud
Oracle Mobile Cloud
Oracle Social Cloud
Oracle IoT Cloud
Web Interaction
Oracle Java Cloud

Oracle WebCenter
Oracle SOA Cloud

Oracle API Gateway
API Security
Oracle SOA Cloud
Oracle API Gateway
Identity Federation
Oracle Access
Management
API Management
Oracle SOA Cloud
Oracle API Catalog,
Oracle API Manager
Services
Management
Oracle Enterprise
Repository
Security Layer
Integration
Layer
Service Mediation
Oracle SOA Cloud
Oracle SOA Suite
Connectivity
Messaging
Oracle Messaging Cloud
Oracle WebLogic Server
Oracle Integration
Cloud
Oracle SOA Suite
WS Security
Oracle SOA Cloud
Oracle SOA Suite
Access Control
Oracle Access
Management
Transport Security
Application
Layer
Social Marketing & Analysis
Oracle Social Cloud
Information
Management
Layer
(all Oracle Products)

Identity
Management
Oracle Identity
Governance Suite
Copyright 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Internal/Restricted/Highly Restricted
21
Situational Intelligence Logical View

Application Layer
Mobile Interaction
Interaction
Layer
Analytic Applications
Web Interaction
EPM Applications
Internal-External
Interaction &
Integration
External Data
Acquisition
Application Access
Custom Applications
Device Interaction
Information Access
Intelligence-Driven Applications
Shared
Analysis
Assets
Analysis Services
Analysis Tools
Business Analytics
Integration
Layer
Service Mediation
Data
Federation
Internal
Data
Acquisition
Bulk
Mobile
Web
IoT
Partners
Services
Social
Connectivity
Incremental
Replication
Data Movement
Information Access
Data Ingestion
External
DaaS Feeds
Security Layer
Firewall &
Auditing
Development
Layer
Data Quality
Management
Application
Development
In-Database Analytical Processing
BI Asset
Development
Data Modeling
Data
Exploration
Batch
Data Staging
Reservoir
Historical
Data
Real-Time
Continuous / Stream
Data Processing
In-Memory Analytical Processing

Analytical
Data
Discovery
Data
Data Migration
Information
Management
Layer
Structured
Unstructured
Multi-Faceted
Data Organization
Metadata
Content
Access Control
Storage
Encryption
Data Redaction
Label Security
Separation of
Duties
Information Security
22
Situational Intelligence Implementation View

Interaction
Layer
Mobile Interaction
Device Interaction
Web Interaction
Integration Layer
EPM Applications
Custom Applications
Oracle EPM Cloud

Oracle EPM
Oracle Java Cloud

Oracle WebLogic Suite
Analytic Applications
Oracle Analytics Cloud
Oracle Analytic Applications
Connectivity
Intelligent
Applications
Business Analytics
Application
Layer
Service
Mediation
Data Movement
Oracle Big Data
Preparation Cloud,
Oracle Data Integrator,
Oracle GoldenGate,
Oracle Big Data Appliance
Oracle BI Cloud
Oracle BI Foundation Suite
Information Management
Layer
Data Quality Management
Oracle Enterprise Data Quality
Development
Layer
Application Development
Oracle Developer Cloud
Oracle JDeveloper
BI Asset Development
Oracle BI Cloud
Data Modeling
Oracle SQL Developer
& Data Modeler
Data Exploration
Oracle Big Data
Discovery Cloud
Oracle Big Data
Discovery,
Oracle Endeca
Information Discovery
Data Federation
Oracle BI Cloud,
Oracle Big Data Cloud,
Oracle Big Data SQL Cloud
Oracle BI Foundation Suite,
Oracle Database Gateways,
Oracle Big Data SQL,
Oracle Big Data Connectors,
Oracle WebCenter Content
Data Processing
Oracle Big Data Preparation Cloud,
Oracle SOA Cloud
Oracle Big Data Appliance,
Oracle Endeca,
Oracle SOA Suite
Web
Mobile
Partners
Services
IoT
Social
Security Layer
Firewall & Auditing
Oracle Audit Vault &
Database Firewall
Storage Encryption
Oracle Database Cloud*
Oracle Database*
(*Advanced Security option)
Data Redaction
Oracle Database*
(*Advanced Security option)
DataDatabase
Organization
Oracle
Cloud,
Oracle NoSQL Database Cloud
Oracle Database,
Oracle Database Appliance,
Oracle Big Data Appliance,
Oracle NoSQL Database,
Oracle Essbase,
Oracle Exalytics

Oracle Database*
(*Advanced Analytics, OLAP options)

Oracle Exalytics In-Memory Machine
Metadata Management
Oracle Enterprise Metadata Mgmt
Label Security
Oracle Database*
(*Label Security option)
Separation of Duties
Oracle Database*
(*Database Vault option)
23
Integrated Processes Logical View

Mobile
Apps &
Users
Management
Layer
Hybrid Cloud
Management
Device & API
Management
Web
Users
Interaction
Mobile Interaction
Layer
Web Interaction
Social
Sites
Business
Partners
Device Interaction
Business Interaction
Personal Interaction (Email, SMS)
Integration
Layer
Cloud Apps,
External
Services
Devices
Service Mediation
Messaging
Connectivity
Services
Management
Application
Management
Digital
Business
Applications
& Services
CX
SCM
HCM
ERP
Application Customizations
Shared
Business
Services
Service
Orchestration
Rules
Management
Process
Management
Development
Layer
Process
Composition
Application
Layer
Information
Management
Layer
Business
Rules
Business
Processes
B2B
Choreography
Decision
Optimization
Event
Processing
Business
Analytics
Business Process Orchestration
Security
Layer
Triggers & Alerts
Access Control
Identity Context
Business
Activity
Monitoring
Information Monitoring
Sense & Response Capabilities
Federation
API Security
Single Sign-On
WS Security
Application Security
24
Integrated Processes Implementation View

Mobile
Apps &
Users
Management Layer
Application & Hybrid
Cloud Management
Web
Users
Social
Sites
Cloud Apps,
External
Services
Business
Partners
Devices
Oracle Enterprise
Manager
Device Management
Oracle IoT Cloud
Interaction Mobile Interaction

Layer
Web Interaction
API Management
Oracle SOA Cloud
Oracle API Catalog,
Oracle API Manager
Services Management
Oracle Enterprise
Repository
Service Orchestration
Oracle SOA Cloud
Oracle SOA Suite
Rules Management
Oracle Process Cloud

Oracle BPM Suite
Development Layer
Process Composition
Oracle BPM Suite
Application
Layer
Information
Management
Layer
Personal Interaction (Email, SMS)
Application
Customizations
Oracle Java Cloud
Oracle WebLogic Suite
Oracle SOA Cloud

Oracle SOA Suite
Process Management
Device Interaction
Business Rules
Oracle SOA Cloud
Oracle SOA Suite
Service Mediation
Oracle SOA Cloud
Oracle SOA Suite
Messaging
Connectivity
Digital Business Applications

Oracle Cloud SaaS applications (CX, SCM, HCM, ERP, )
Oracle Applications (E-Business Suite, PeopleSoft, JD Edwards, Siebel, )
Business Process
Orchestration
Oracle BPM Suite
Security
Layer
Integration
Layer
Access Control
Oracle Access
Management
Business Analytics
Oracle BI Cloud
Identity Context
Oracle Access
Management
Sense & Response

Oracle BI Cloud
Oracle SOA Cloud
Oracle SOA Suite
Oracle Real-Time Decisions
Federation
API Security
Single Sign-On
WS Security
25
Capability Reference Model
Data Movement
Data Federation
Alerts/Notifications
Business Services
Social Media Applications

Service Orchestration
Business Analytics
Business Process Orchestration

Business Rules
Sense & Response
Layer
Data Quality
Management
Data Staging
Reservoir
Historical
Data
Analytical
Data
Discovery
Data
Data
Processing
Data Acquisition & Organization
Server-Based Computing
Infrastructure
Layer
Social
Data
User
Data
Mobile Computing
Virtualization &
Provisioning
Contextual
Data
Operational
Data
Onboard Computing
Cloud Infrastructure
On-Premise
Edge Computing
Traditional Infrastructure
API & SOA Security
Device
Data
Transport Security
Connectivity
Social Interaction
Messaging
Device Interaction
Identity Management
Service Mediation
Mobile Interaction
Behavioral
Data
Integration
Layer
Web Interaction
Business
Partners
Mobile Security
Application Development
BI Asset Development
Development
Layer
Process Composition
Data Modeling
Data Exploration
Service
Providers
Management Services Mgmt Cloud Mgmt API Mgmt Rules Mgmt

Layer Application Mgmt Process Mgmt Mobile Mgmt Device Mgmt
Interaction Layer
Application
Layer
Internet
of Things
Social
Information Security
Capabilities and usage

scenarios can be
further detailed in the
reference architecture
Mobile
Security
Layer
High level view of all

important capabilities
related to the digital
business initiative
Web
Cloud
26
Cloud, or No Cloud?
Functional Capabilities
Qualities of Service
Security
Governance, Risk, & Compliance

IT Strategy
Architecture Principles
Local Affinity
27
Connected Enterprise Cloud View

Oracle Java Cloud
Web Browser-based Interactions
Custom Java EE Apps
Custom SaaS Extensions
Oracle Social Clouds

Social Interactions
Social
Networking
Social
Marketing
Engagement
& Monitoring
Web
Users
Oracle
SaaS Clouds
Oracle Mobile Cloud

Connectors
Platform APIs
Mobile Interaction
Service
Providers
Oracle Data
& Analytics Clouds
Custom APIs
Notifications
Storage
Security
Offline Data
Analytics
User
Management

JMS
Point-to-Point
Business
Partners
Publish / Subscribe
Oracle IoT Cloud
Device Interaction
Device Communications
Device
Management
Stream Processing
Social
Experience
REST, WS-*, JMS, RMI, HTTP/S, SQL,

security protocols, etc.
Data Center / Cloud Integration
Oracle SOA Cloud

Service & Partner Interaction
Internet
of Things
Mobile
Platforms
Service Mediation
Service
Orchestration
API & Service

Management
Application
Integration
Event Processing
On Premises IT Assets
B2B Interaction
Oracle Integration Cloud

Pre-Built Integrations
Connectors
Recommendations
Dashboard
Applications
Mobile Security & Mgmt
Web Access
Messaging & Mediation
Analytics
API & Service Management
Security
On Premises Interactions
28
Connected Enterprise Data Center View

Cloud Service Interactions
Interaction, Messaging, Mediation,

& Integration Cloud Services
FW
Service
Providers
Tunneled mobile
communications
Social
Experience
Access
Control
Request
Redirect
TLS
SSO
Mobile Security Access

Server
Firewall
Business
Partners
SSL
Tunneling
Authentication
& SSO
API Gateway
Internet
of Things
Access point for

all external APIs
& services
Mobile
Platforms
External identity validation,

Security token federation,
Mobile device lock, wipe
Enterprise Applications,
Processes, & Services
Web Server
Protocol
Conversion
Message
Validation
Access Control
REST SSO
TLS, API Key

Management
Threat
Prevention
Filtering
Throttling
Information
Management & Analytics
Application &
Information Domains
Mediation & Message Handling
Service Bus
Service
Mediation
Access
Control
Policy Attachment
& Enforcement
Adapters &
Connectors
Message
Security & TLS
Location Transparency
& Routing
Messaging
System
Subscription
Distribution
Service
Versioning
Filtering &
Transformation
Security
Management
& Governance
API & Service
Management
Security Domain
Firewall
DMZ
Browser-based
application and
content access
Firewall
Web
Users
Access Control
WS Security
Social AuthN
Federation
Mobile Security
Id Mgmt
Oracle Confidential Internal/Restricted/Highly Restricted
Situational Intelligence Cloud View

Oracle Big
Data Preparation Cloud
Ingestion
Oracle
DaaS Clouds
Publishing
Oracle Big Data Discovery Cloud
Enrichment
Governance
Cataloging
Composition
Authoring
Browsing
Exploration
Analysis
Oracle Developer Cloud
Transformation
Collaboration
Platform for Software Development
Publishing
Subscription
Data
Oracle
Java Cloud
Cloud-Based Data Organization
Oracle
IoT Cloud
Platform for Custom

Applications
Oracle Big Data Cloud
Device Data
& Events
Organization
Storage
Processing
Oracle Big
Data SQL Cloud
Analytics
Oracle
Mobile Cloud
Federated SQL Queries across

Oracle DB, NoSQL, and Hadoop
Oracle NoSQL Database Cloud
Mobile Data
& Events
Key-Value Storage
Smart Scan for Hadoop
SQL, Hive, & JSON Support
Oracle
SOA Cloud
Transactional, Highly Available, & Secure
Oracle Analytics Cloud
Service Mediation
CRM Analytics
SCM Analytics
ERP Analytics
HCM Analytics
Oracle Database Cloud

Relational Storage
Structured
Data
Data Integration
& Migration
Oracle BI Cloud
Exadata Option
Transactional, Highly Available, & Secure
SaaS & Process Clouds
Data Loading
Interactive Dashboards
Data Preparation
Collaboration & Sharing
Mobile Interaction
Oracle EPM Cloud

Planning & Budgeting
Performance Reporting
Data Modeling
& Exploration
Analysis Library
BI Asset
Development
On-Premises to
Cloud Data
Migration
Data Integration
& Migration
Data Quality
Management
Data
Organization
Analysis Tools
& Platforms
Application & BI
Development
Data Modeling
& Exploration
Intelligence-Driven
Applications
Information
Security
On-Premises to
Cloud Data Service
Integration
Data Federation
& Mediation
On Premises
IT Assets
30
Situational Intelligence Data Center View

Intelligence-Driven Applications
Application
Development
BI, OLAP, &

Reporting
Performance
Management
Application Customization
Forecasting
& Simulation
Embedded
Analysis
Guided
Navigation
Analysis Services
Reporting &
Dashboards
Query &
Search
Summary
Aggregation
Visualization,
Presentation
BI Asset
Development
Analysis Platforms & Tools
SOA Cloud
Virtualization
Mediation
Federation
Shared Analysis
Assets
DaaS Clouds
Subscription
Data
External Data Feeds
Query Processing
Data &Text Mining
Caching
OLAP
Statistics
Data Integration & Migration

IoT Cloud
Device Data
& Events
Mobile Cloud
Mobile Data
& Events
SaaS Clouds
Application
Events
Other Sources
Other External
Data
Ingestion
Methods
Data Staging Reservoir
Analytical Data
Management
Historical Data
Management
Scheduling
Temporary Data
Incremental
ETL / ELT
Cleansed Data
Batch
Map/Reduce
Erroneous Data
Replication
Connectivity
Immutable Data
Interpretable Data
Process-Neutral
Usage-Specific Formats
Lowest Granularity
Access & Performance
User-Managed Data
Cloud-Based
Data Organization
Internal
Data Feeds
Operational
Systems, etc.
Information
Security
Auditing
Label
Security
Filtering
Continuous /
Stream
On Premises
- Cloud
Integration
OLAP
SQL Firewall
Discovery Lab
Data Quality
Management
Parsing &
Standardization
User-Defined Models
Data
Organization
(Local)
Data
Redaction
Storage
Encryption
Separation
of Duties
Data
Modeling
Match /
Merge
Profiling &
Auditing
Rules &
Standards
Data
Exploration
31
Integrated Processes Cloud View

Process
Composition
Integrated Business Processes & Services
Process
Management
Internet
of Things
Oracle
IoT Cloud
Oracle
Process Cloud
Integrated Devices
Composition
Oracle Integration Cloud

Mobile
Platforms
Oracle
Mobile Cloud
Integrated Mobile Apps & Alerts
Oracle
Social Clouds
Integrated Social Marketing
Pre-Built Integrations
Recommendations
Oracle CX Cloud
Marketing
Business
Partners
Sales
Commerce
Service
Point-to-Point
Integrated Customer
Experience
CPQ
Web
Users
Service Mediation
Oracle
HCM Cloud
Oracle
ERP Cloud
Hybrid Cloud
Management
BPM
Oracle BI Cloud
Publish / Subscribe
Proactive Detection
Oracle SOA Cloud
Other Applicable SaaS Clouds
Oracle
SCM Cloud
Task Management
Triggers & Alerts
API Management
Service
Providers
Dashboards
Social
Experience
Process Execution
& Monitoring
Connectors
Integrated
Applications
Business
Activity
Monitoring
Event Processing
B2B Interaction
Decision Optimization
Sense &
Response
Integration Services
Services & Rules
Management
Oracle
Java Cloud
(Application Customization)
Cloud to On
Premises
Service-Based
Integration
Oracle Data
Management Clouds
Data
Integration
On Premises IT Assets
Web & Browser-Based Integration
Information Management & Analytics

Sense & Response
Messaging & Mediation
Enterprise Applications, Processes, & Services
32
Integrated Processes Data Center View

SaaS Clouds
IoT Cloud
Mobile Cloud
Social Clouds
Enterprise Applications,
Processes, & Services
Other Clouds
Custom & Packaged

Applications
Mobile
SOA, Messaging,
& Integration Clouds
IoT
Hybrid Cloud
Management
Web Server
Partners
Firewall
Service Bus
Information Services
Device Services
Process
& Rules
Management
Business Rules
Messaging System
Business Processes
Orchestration
Service Orchestration Engine
API Gateway
Web &
BrowserBased
Integration
Services
Management
Mediation & Message Handling

Firewall
Firewall
Web
Business Services
Cloud to On
Premises
Service-Based
Integration
Proxy Servers,
Internet-Facing
Services
Services
Shared Services
Oracle Cloud
Process
Composition
Email, SMS
Information Access
Management
Sense & Response
Access Management
Topics
Subscriptions
Push Notifications
Omni-Channel Delivery
Event
Processor
Business Activity
Monitor
Information
Monitor
Decision
Optimizer
Pattern Recognition
Message Capture
Query Scheduling
Rules Evaluation
Correlation
Data Query
Applied Analysis
Predictive Models
Distribution
Reporting
Guided Response
Data Collection
SQL Firewall
Data Federation
Alerting
Firewall
Social
Data Organization
Analytical Processing
Data Integration
& Migration
API & WS Security

API & WS Security
SSO & Id Federation
Firewall
Oracle Data
Management Clouds
Data Integration
Hybrid IT for Digital Business

3rd Party Services
Mobile Applications
Cloud Computing
Users
Cloud Services
You Manage
Network
Cloud Applications
Management
Cloud Platform
Local Applications
Security
Cloud Infrastructure
Devices
(Possible Onboard Computing)
Device
Communications
Local Services
(Varied & Optional)
Device Config/Control
Data Collection & Storage
Data Access
Software Update
Store & Forward
Message Filtering
Event Detection & Alerts
Data Analysis
Rules Processing
Hybrid IT
Management
End-to-end
Security
Functionality
on premise or
in the cloud
Remote
Communications
Gateway
Service Mediation
Interact
ion
Integration
Security
Local Device
Environment
Enterprise Applications
Data
Acquisition
Information
Management
Security
Enterprise IT Environment
Edge / Fog Computing
Analytics
Management
Private Cloud & Traditional Computing
34
Program Agenda
1
Digital Disruption
Getting Started
35
Begin Your Transformation

Incubate business ideas
Capture ideas in journey maps, storyboards, etc.
Develop business strategy
Review governance, risk, and compliance
Journey Map
Assess your IT capabilities

Cloud computing, SOA, Mobile, Big Data, Security,
etc.
Capability Assessment Heat Map
Develop your architecture & roadmap

Develop EA to address your business initiative
Repeat
EA Roadmap
Target Architecture Capabilities
36
Engage With Oracle

Oracle Products
Oracle Consulting
Architecture
Online
Business
Context
Change
Management
Roadmap
Vision
Oracle
Architecture
Development
Process
Current
State
Future
State
Oracle Public Cloud

Oracle Hardware
Oracle Software
Digital Business
Architecture
Development Process
Consulting Services
IT Strategies and
Architecture from
Oracle (ITSAO)
www.oracle.com/goto/itstrategies
37
Keep Learning with Oracle University
Classroom Training
Cloud
Learning Subscription
Technology
Live Virtual Class
Applications
Training On Demand
Industries
education.oracle.com
38
Session Surveys
Help us help you!!
The organizing committee would like to invite you to take a moment to give
us your session feedback. Your feedback will help us to improve your
conference.
Please be sure to add your feedback for your attended sessions by using
the Mobile Survey or in Schedule Builder.
39
40

CON3086 - Chappelle-OOW 2015 Digital Business EA

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Enterprise

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Safe Harbor Statement

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Technology Wave: Smaller, Faster, Better, Cheaper

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Digital Business 101

SOURCE: GARTNER (JANUARY 2015)

Digital business is the creation of new

A digital business must include the

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Why is this important?

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Key Factors Driving Transformation

Evolution. Todays sensors are 1 billion times

Growth. By 2020, estimated 26-50 billion

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Key Factors Driving Transformation

Transformation from browser-based application

Trending In. Worldwide, the number of mobile

Contextual. Location-based services(last known

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Key Factors Driving Transformation

Consumer-driven sales. Compare the impact of

Advertisers worldwide will spend $23.68 billion on paid

Social presence. Interests, likes, and dislikes help

June 18, 2013

Facebook now has 2 million active advertisers

Real-Time Marketing. Listening and responding.

Facebook grows to 2.5 million active advertisers

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Key Factors Driving Transformation

Big Data &

Value. Early adopters of Big Data analytics have

Key Factors Driving Transformation

Big Data &

Time to market. No more long lead times required

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Key Factors Driving Transformation

Big Data &

Location, Traffic, Weather, Purchases, Likes, Connections,

Software-driven businesses, mobile app-centric solutions

Angel investors, VCs, Crowd funding, Cash reserves

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Digital Transformation for Business

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Digital Transformation for IT

Real-Time Data Stream

Partner & Cloud

Sense and Response

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Establish Architecture Principles

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Reference Model to Organize Capabilities

Many types of reference

Copyright 2015, Oracle and/or its affiliates. All rights reserved. |

Connected Enterprise Logical View

Social / Remote Identity

Direct Application Access