Escolar Documentos
Profissional Documentos
Cultura Documentos
HEAD OFFICE
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road,
Lahore
Tel (92 42) 111 111 456, Fax: (92 42) 36304926-7
helpdesk@smeda.org.pk
REGIONAL OFFICE
PUNJAB
3rd Floor, Building No. 3, Aiwane-Iqbal Complex,
Egerton Road, Lahore.
Tel: (042) 111 111 456,
Fax: (042) 36304926-7
helpdesk.punjab@smeda.org.pk
REGIONAL OFFICE
SINDH
5th Floor, Bahria Complex II,
M.T. Khan Road,
Karachi.
Tel: (021) 111-111-456
Fax: (021) 35610572
helpdesk-khi@smeda.org.pk
REGIONAL OFFICE
KHYBER PAKTUNKHWA
Ground Floor
State Life Building The Mall,
Peshawar.
Tel: (091)111 111 456, 9213046-7
Fax: (091) 5286908
helpdesk-pew@smeda.org.pk
September 2014
REGIONAL OFFICE
BALOCHISTAN
Bungalow No. 15-A Chamn
Housing Scheme Airport Road,
Quetta.
Tel: (081) 2831623, 2831702
Fax: (081) 2831922
helpdesk-qta@smeda.org.pk
Pre-Feasibility Study
TABLE OF CONTENTS
1
DISCLAIMER .......................................................................................................................3
5.2
CRITICAL FACTORS...........................................................................................................7
8.1
8.2
9.2
9.3
9.4
Space Requirement............................................................................................................... 9
9.5
9.6
9.7
9.8
9.9
9.10
9.11
10.2
September 2014
Pre-Feasibility Study
12.2
12.3
13.2
13.3
September 2014
Pre-Feasibility Study
1 DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general
idea and information on the said matter. Although, the material included in this document
is based on data / information gathered from various reliable sources; however, it is based
upon certain assumptions, which may differ from case to case. The information has been
provided on as is where is basis without any warranties or assertions as to the correctness
or soundness thereof. Although, due care and diligence has been taken to compile this
document, the contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented information.
SMEDA, its employees or agents do not assume any liability for any financial or other
loss resulting from this memorandum in consequence of undertaking this activity. The
contained information does not preclude any further professional advice. The prospective
user of this memorandum is encouraged to carry out additional diligence and gather any
information which is necessary for making an informed decision, including taking
professional advice from a qualified consultant / technical expert before taking any
decision to act upon the information.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
DOCUMENTCONTROL
September 2014
Document No.
PREF-NO. 42
Revision
No. 2
Prepared by
SMEDA-Punjab
Revision Date
September 2014
For Information
Pre-Feasibility Study
2 EXECUTIVE SUMMARY
The demand for commercial embroidery is continually rising due to urbanized population
and changing life styles. Although there are a number of local manufacturers producing
good quality of embroidered cloths but still a huge demand exists for potential investment
in the embroidery business in Pakistan.
This particular pre-feasibility study is for setting up a commercial embroidery unit for both
genders. The focus of the business would be to provide quality products like embroided
fabrics, bed sheets, table and sofa cloths, etc. All these products are proposed to be sold
to wholesalers and retail outlets in major cities of Pakistan.
The proposed business venture should preferably be located in any of the major urban
cities of Pakistan; to reduce initial capital investment, the proposed unit is to be
established at rental premises. The proposed machine can stitch 20,833 stitches in 1
hour. This unit will stitch 220 million stitches in 330 working days with 2 embroidery
machines on 16 operational hours per day, however, initial operational capacity is
assumed at 70%, whereas, maximum operational capacity utilization is at 95%. This
production capacity is estimated to be economically viable and justifies the capital as well
as operational cost of the project. However, entrepreneurs knowledge of clothing
industry, development of quality cloths, attractive designs, competitive pricing and strong
linkage with suppliers and wholesalers network are factors for the success of this project.
The estimated total cost of the proposed commercial embroidery unit is Rs. 20.74 million
out of which Rs. 13.76 million is the capital cost and Rs. 6.99 million is for working capital.
The project is to be financed through 50% debt and 50% equity. The project NPV is
around Rs. 29.11 million, with an IRR of 39% and Payback Period of 3.41 years. The
project will provide employment opportunities to 13 individuals including owner / manager.
The legal business status of this project is proposed as Sole Proprietorship.
3 INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established in
October 1998 with an objective to provide fresh impetus to the economy through
development of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the national
income, through development of the SME sector, by helping increase the number, scale
and competitiveness of SMEs" , SMEDA has carried out sectoral research to identify
policy, access to finance, business development services, strategic initiatives and
institutional collaboration and networking initiatives.
September 2014
Pre-Feasibility Study
Pre-Feasibility Study
Another major threat to the business is credit factor. This is also related to the competition.
The customers may ask for credit facility for a longer period, and this can disturb the cash
cycles of the unit. This can be avoided by making a similar policy for all customers, so
there will be no complaints from customers and cash cycle will not be disturbed.
5.1
The production process flow of commercial embroidery unit starts with the purchasing of
fabric from the market, depending whether customer provides the fabric or not. Then
comes the designing and tracing phase.
The designs are developed either in house by employing a full time designer or can be
out sourced. After the completion of designing stage the designs are loaded on the
machines and then embroidery work is done by the machines on the fabrics with the help
of embroidery threads. Finally embroidered cloths are to be packed and dispatched to the
customers.
Figure 1: Production Process Flow
5.2
Receipt of
Fabric
Designing &
Tracing
Loading on
Machines
Packing &
Dispatch
Threading
Embroidery
The installed and operational capacities of the commercial embroidery unit mainly
depends upon the installed machinery.
The pre-feasibility study is based on an installed capacity of 666,667 stitches per day on
16 hours basis. While maximum capacity utilization of the unit is assumed at 95%,
633,333 stitches per day and 209,000,000 stitches annually. However, during 1st year
operation unit will operate at 70% capacity and will stitch 466,667 stitches per day.
September 2014
Pre-Feasibility Study
The details of operational and installed capacity according to product mix are provided in
the table below:
Table 1: Installed and Operational Capacities
Total Production
Capacity (Annually)
Maximum Operational
Capacity 95% (Year 6)
220,000,000 stitches
154,000,000 stitches
209,000,000 stitches
6 CRITICAL FACTORS
Following points should also be ensured to make the business successful:
September 2014
Pre-Feasibility Study
A detailed financial model has been developed to analyse the commercial viability of the
proposed Commercial Embroidery Unit. Various costs and revenue related assumptions
along with results of the analysis are outlined in this section.
The projected Income Statement, Cash Flow Statement and Balance Sheet are also
attached as annexure.
9.1
Project Economics
The following table shows Internal Rate of Return, Payback Period and Net Present
Value.
Table 2: Project Economics
Description
Details
39%
3.41 Years
Rs. 29,111,957
Returns on the project and its profitability are highly dependent on the efficiency of the
entrepreneur in hiring skilled persons and maintaining good quality in terms of design,
quality and customers services.
9.2
Project Financing
Following table provides the details of required equity and variables related to bank loan;
Table 3: Project Financing
Description
Details
Rs. 10,371,629
10,371,629
8
Pre-Feasibility Study
16%
16%
Project Cost
Following fixed and working capital requirements have been identified for operations of
the proposed business.
Table 4: Project Cost
Capital Investment
Amount Rs.
12,705,000
569,000
Office Equipment
102,000
Pre-Operational Cost
Total Capital Cost
380,538
13,756,538
30,747
5,516,806
432,000
Cash
Total Working Capital
1,007,168
6,986,721
Total Investment
9.4
20,743,259
Space Requirement
In order to reduce the initial capital expenditure, the proposed Commercial Embroidery
Unit will be established in a rental premises. Therefore, space may be acquired in the
industrial state or in outskirts of big cities where skilled workers are available. The rent of
the building will depend on the area and geographical location of the unit. An estimated
area of 10 Marla (2,250 sq. ft.) will be required for the proposed venture.
The area requirement has been calculated on the basis of space requirement for
production, management and storage. However, the units operating in the industry do not
follow any set pattern. Following table shows calculations for project space requirement.
Table 5: Space Requirement
Space Requirement
Management Building
Production area
400
1,300
Store
September 2014
500
9
Pre-Feasibility Study
Wash Room
Total Area
50
2,250
For this particular pre-feasibility the rent amount has been determined at Rs. 72,000 per
month (calculated at the rate of Rs. 32 per sq. ft.).
9.5
Following table provides list of plant and machinery required for an average size
Commercial Embroidery Unit.
Table 6: Machinery and Equipment Requirement
Description
Quantity
Unit Cost
(Rs.)
2
2
1
1
6,200,000
40,000
100,000
125,000
Embroidery Machine
UPS for Machines
Generator (7000 Watts)
Air Pressure Machine (Exhaust Fan)
Total
9.6
The details of required furniture and fixture for the proposed Commercial Embroidery unit
are provided in the following table:
Table 5: Furniture and Fixture Requirement
Description
Quantity
1
3
1
5
1
3
1
1
Unit Cost
(Rs.)
Total Cost
(Rs.)
15,000
10,000
15,000
3,800
40,000
60,000
20,000
250,000
15,000
30,000
15,000
19,000
40,000
180,000
20,000
250,000
569,000
September 2014
10
Pre-Feasibility Study
Quantity
35,000
15,000
1,000
70,000
30,000
2,000
102,000
2
2
2
Main raw materials required are thread and sequence which is readily available in the
markets. Following are the details of raw material required for embroidery fabrics.
Table 6: Raw Material Requirement
Description
Cone
Sequence Thread
Metalic Thread (Gold)
Metalic Thread (Silver)
9.9
75
45
350
1,100
Description
CEO / Owner Manager
Supervisor / Production In-charge
Machine Operator
Clippers
Helper
Office Boy
Guard
Accountant
1
1
2
2
2
2
2
1
Salary per
Employee Per
Month (Rs.)
35,000
30,000
20,000
12,000
12,000
12,000
12,000
20,000
It is assumed that the owner would have prior experience or knowledge about the
Commercial Embroidery Business. Salaries of all employees are estimated to increase at
10% annually.
September 2014
11
Pre-Feasibility Study
9.10
Other Costs
An essential cost to be borne by the business is the cost of electricity; the annual
electricity expenses are estimated as Rs. 1,128,325. This project also requires marketing
and promotional activities; for which approximately 01% of total revenues (i.e. Rs.
1,549,625) will be spent on marketing and promotion expenses annually. Similarly, during
1st year of operation communication and office expenses are estimated at Rs. 123,600
each. The cost of maintenance of machinery and equipment is assumed as Rs. 0.5 per
stitch.
9.11
Revenue Generation
Following tables provide assumption for revenues and costs of the proposed Commercial
Embroidery Unit during first year of operation:
Table 7: Revenue Generation in First Year
Production
in Year 1
Finished
Goods
Inventory
154,000,000
6,416,667
147,583,333
September 2014
12
Average Sale
Price
(Rs. / Unit)
1.05
Revenue
(Rs.)
154,962,500
Pre-Feasibility Study
10 CONTACT DETAILS
In order to facilitate potential investors, contact details of private sector Service Providers
relevant to the proposed project be given.
10.1
Machinery Suppliers
Name of Supplier
AL MURTAZA
Machinery (Pvt.)
Ltd.
10.2
Address
84 J-1, M. A.
Johar Town,
Lahore.
Phone
+92-4235316171
E-mail / Website
www.al-murtazamachines.com
Suppliers Available In
Address
Lahore
Rang Mahal
Madina Market
Ghanta Ghar Chowk
Lahore
Karachi
Faisalabad
Multan
Bhawalpur
September 2014
13
Pre-Feasibility Study
11 USEFUL LINKS
Small & Medium Enterprises Development
Authority (SMEDA)
Government of Pakistan
www.smeda.org.pk
www.pakistan.gov.pk
www.moip.gov.pk
Government of Punjab
Government of Sindh
www.punjab.gov.pk
www.sindh.gov.pk
www.khyberpakhtunkhwa.gov.pk
www.balochistan.gov.pk
Government of GilgitBaltistan
Government of Azad Jamu Kashmir
www.gilgitbaltistan.gov.pk
www.ajk.gov.pk
www.tdap.gov.pk
http://moptt.gov.pk
www.secp.gov.pk
www.fpcci.com.pk
www.sbp.org.pk
www.psic.gop.pk
www.ssic.gos.pk
www.pvtc.gop.pk
September 2014
14
www.tevta.org
www.pie.com.pk
www.fiedmc.com.pk
www.pifd.edu.pk
www.pfdc.org
www.textile.gov.pk
www.prgmea.org
Pre-Feasibility Study
12 ANNEXURES
12.1
Income Statement
Income Statement
Revenue
Year 1
154,962,500
Year 2
190,045,625
Year 3
223,025,688
Year 4
260,701,306
Year 5
303,681,792
Year 6
352,651,362
Year 7
388,769,061
Year 8
427,645,968
Year 9
470,410,564
Year 10
517,451,621
Cost of sales
Cost of goods sold 1
Cost of goods sold 2
Operation costs 1 (direct labor)
Operating costs 2 (machinery maintenance)
Operating costs 3 (direct electricity)
Total cost of sales
Gross Profit
132,403,333
2,714,000
737,917
734,965
136,590,215
18,372,285
162,379,119
3,106,547
904,979
901,359
167,292,004
22,753,621
190,558,002
3,417,796
1,062,027
1,057,779
196,095,605
26,930,083
222,748,871
3,760,153
1,241,435
1,236,469
228,986,928
31,714,378
259,472,334
4,136,733
1,446,104
1,440,319
266,495,490
37,186,302
301,313,000
4,550,962
1,679,292
1,672,575
309,215,830
43,435,532
332,172,749
5,017,061
1,851,281
1,843,876
340,884,967
47,884,094
365,390,024
5,518,767
2,036,409
2,028,264
374,973,464
52,672,504
401,929,026
6,070,644
2,240,050
2,231,090
412,470,810
57,939,754
442,121,929
6,677,708
2,464,055
2,454,199
453,717,891
63,733,729
1,236,000
123,600
864,000
393,360
370,800
123,600
123,600
1,549,625
774,813
1,337,600
76,108
1,549,625
8,522,730
9,849,555
1,359,600
135,960
950,400
432,696
407,880
135,960
135,960
1,900,456
950,228
1,337,600
76,108
1,900,456
9,723,304
13,030,317
1,495,560
149,556
1,045,440
475,966
448,668
149,556
149,556
2,230,257
1,115,128
1,337,600
76,108
2,230,257
10,903,651
16,026,431
1,645,116
164,512
1,149,984
523,562
493,535
164,512
164,512
2,607,013
1,303,507
1,337,600
76,108
2,607,013
12,236,972
19,477,406
1,809,628
180,963
1,264,982
575,918
542,888
180,963
180,963
3,036,818
1,518,409
1,337,600
76,108
3,036,818
13,742,057
23,444,244
1,990,590
199,059
1,391,481
633,510
597,177
199,059
199,059
3,526,514
1,763,257
1,337,600
3,526,514
15,363,819
28,071,713
2,189,649
218,965
1,530,629
696,861
656,895
218,965
218,965
3,887,691
1,943,845
1,337,600
3,887,691
16,787,756
31,096,339
2,408,614
240,861
1,683,692
766,547
722,584
240,861
240,861
4,276,460
2,138,230
1,337,600
4,276,460
18,332,771
34,339,733
2,649,476
264,948
1,852,061
843,202
794,843
264,948
264,948
4,704,106
2,352,053
1,337,600
4,704,106
20,032,288
37,907,466
2,914,423
291,442
2,037,267
927,522
874,327
291,442
291,442
5,174,516
2,587,258
1,337,600
5,174,516
21,901,757
41,831,972
9,849,555
13,030,317
16,026,431
19,477,406
23,444,244
28,071,713
31,096,339
34,339,733
37,907,466
41,831,972
128,537
1,043,594
530,024
1,702,154
8,147,400
128,537
876,985
445,406
1,450,928
11,579,389
682,077
346,416
1,028,492
14,997,939
454,061
230,610
684,672
18,792,734
187,316
95,135
282,450
23,161,794
28,071,713
31,096,339
34,339,733
37,907,466
41,831,972
Tax
NET PROFIT/(LOSS) AFTER TAX
2,074,089
6,073,311
3,275,285
8,304,103
4,471,778
10,526,161
5,799,956
12,992,778
7,329,127
15,832,667
9,047,599
19,024,114
10,106,218
20,990,121
11,241,406
23,098,327
12,490,112
25,417,354
13,863,690
27,968,283
September 2014
15
Pre-Feasibility Study
12.2
Balance Sheet
Balance Sheet
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
1,007,168
30,747
5,516,806
432,000
6,986,721
6,368,322
5,938,705
41,478
7,442,376
475,200
20,266,081
3,826,897
7,089,208
6,989,917
53,544
9,607,299
522,720
28,089,585
9,606,392
8,487,767
8,191,983
68,848
12,353,281
574,992
39,283,263
16,741,921
9,939,596
9,564,565
88,218
15,828,893
632,491
52,795,684
25,216,327
11,596,913
11,129,742
112,688
20,219,483
695,740
68,970,894
39,419,443
13,486,298
12,912,309
136,652
24,519,345
765,314
91,239,362
54,941,335
15,234,666
14,203,540
165,349
29,668,408
841,846
115,055,144
71,696,820
16,775,651
15,623,894
200,073
35,898,773
926,030
141,121,242
89,359,968
18,453,216
17,186,284
242,088
43,437,516
1,018,633
169,697,705
159,666,054
20,298,538
18,904,912
198,869,504
Fixed assets
Machinery & equipment
Furniture & fixtures
Office equipment
Total Fixed Assets
12,705,000
569,000
102,000
13,376,000
11,434,500
512,100
91,800
12,038,400
10,164,000
455,200
81,600
10,700,800
8,893,500
398,300
71,400
9,363,200
7,623,000
341,400
61,200
8,025,600
6,352,500
284,500
51,000
6,688,000
5,082,000
227,600
40,800
5,350,400
3,811,500
170,700
30,600
4,012,800
2,541,000
113,800
20,400
2,675,200
1,270,500
56,900
10,200
1,337,600
Intangible assets
Pre-operation costs
Total Intangible Assets
TOTAL ASSETS
380,538
380,538
20,743,259
304,431
304,431
32,608,912
228,323
228,323
39,018,708
152,215
152,215
48,798,678
76,108
76,108
60,897,392
75,658,894
96,589,762
119,067,944
143,796,442
171,035,305
198,869,504
5,779,114
1,492,261
7,271,375
7,107,326
7,107,326
8,385,294
8,385,294
9,859,209
9,859,209
11,558,244
11,558,244
13,464,998
13,464,998
14,953,060
14,953,060
16,583,231
16,583,231
18,404,740
18,404,740
18,270,657
18,270,657
6,878,269
3,493,360
10,371,629
5,897,403
2,995,194
8,892,597
4,749,927
2,412,410
7,162,338
3,407,544
1,730,636
5,138,179
1,837,145
933,056
2,770,200
10,371,629
10,371,629
6,073,311
16,444,940
32,608,912
10,371,629
14,377,414
24,749,044
39,018,708
10,371,629
24,903,575
35,275,205
48,798,678
10,371,629
37,896,353
48,267,983
60,897,392
Assets
Current assets
Cash & Bank
Accounts receivable
Finished goods inventory
Equipment spare part inventory
Raw material inventory
Pre-paid annual land lease
Pre-paid building rent
Total Current Assets
September 2014
10,371,629
20,743,259
16
10,371,629
53,729,020
64,100,650
75,658,894
10,371,629
72,753,134
83,124,764
96,589,762
10,371,629
93,743,255
104,114,884
119,067,944
10,371,629
116,841,582
127,213,211
143,796,442
10,371,629
142,258,935
152,630,565
171,035,305
10,371,629
170,227,218
180,598,848
198,869,504
Pre-Feasibility Study
12.3
September 2014
Year 1
Year 3
Year 2
Year 4
Year 5
Year 6
19,024,114
1,337,600
(1,889,385)
(1,782,567)
(23,964)
(4,299,862)
(69,574)
1,906,754
14,203,116
Year 7
20,990,121
1,337,600
(1,748,369)
(1,291,231)
(28,697)
(5,149,063)
(76,531)
1,488,062
15,521,892
Year 8
23,098,327
1,337,600
(1,540,985)
(1,420,354)
(34,723)
(6,230,366)
(84,185)
1,630,171
16,755,485
Year 9
25,417,354
1,337,600
(1,677,565)
(1,562,389)
(42,015)
(7,538,742)
(92,603)
1,821,510
17,663,148
Year 10
27,968,283
1,337,600
(1,845,322)
(1,718,628)
242,088
43,437,516
1,018,633
(134,083)
70,306,087
6,073,311
1,337,600
76,108
(6,368,322)
(5,938,705)
(10,732)
(1,925,571)
(43,200)
5,779,114
(1,020,397)
8,304,103
1,337,600
76,108
(720,886)
(1,051,212)
(12,066)
(2,164,923)
(47,520)
1,328,212
7,049,417
10,526,161
1,337,600
76,108
(1,398,559)
(1,202,067)
(15,304)
(2,745,982)
(52,272)
1,277,968
7,803,653
12,992,778
1,337,600
76,108
(1,451,829)
(1,372,581)
(19,370)
(3,475,612)
(57,499)
1,473,915
9,503,508
15,832,667
1,337,600
76,108
(1,657,317)
(1,565,177)
(24,470)
(4,390,590)
(63,249)
1,699,035
11,244,606
6,878,269
3,493,360
10,371,629
(980,867)
(498,166)
-
(1,147,475)
(582,784)
(1,492,261)
-
(1,342,384)
(681,775)
-
(1,570,399)
(797,580)
-
(1,837,145)
(933,056)
-
20,743,259
(1,479,033)
(3,222,520)
(2,024,158)
(2,367,979)
(2,770,200)
(30,747)
(5,516,806)
(432,000)
(5,979,552)
(13,756,538)
(13,756,538)
1,007,168
(2,499,429)
3,826,897
5,779,495
17
7,135,529
8,474,406
14,203,116
15,521,892
16,755,485
17,663,148
70,306,087
Pre-Feasibility Study
13 KEY ASSUMPTIONS
13.1
Description
Administration benefits expense
Travelling expense
Communication expense
Office vehicles running expense
Office expenses
Promotional expense
Professional fees (legal, audit, consultants, etc.)
Bad debt expense
13.2
Revenue Assumptions
Description
Details
10%
330
220,000,000 Stitches
70%
5%
95%
13.3
Financial Assumptions
Description
Details
Debt
Equity
50%
50%
16%
5 Years
September 2014
18