COMPILATION OF RUBRICS IN

ADVERTISING
FINALS
HUM433

MEMBERS:
BUHISAN, CEE JAY C.
CRUZ, ARIANNE GALE
ESTADILLA, CHRISTIAN ERIC C.
GLORIAN, ROSE ANN L.
GUILARAN, KERR JOHN B.

SUBMITTED TO:
PROF. MARI CRIS AZUL

RUBRIC FOR LIVE TELEVISION COMMERCIAL

CRITERIA

SCORE

1. CREATIVITY. Commercial demonstrated a high level of

creativity. It was exciting and interesting. The commercial
made you want to buy the product.

25%

2. PREPAREDNESS. Students are completely prepared and

have rehearsed.

15%

3. PURPOSE OF THE PRODUCT. The commercial clearly

explains the features of the product.

25%

4. VOLUME AND CLARITY. Student uses a clear voice and

correct, precise pronunciation of terms. Student is
enthusiastic. All viewing audience can hear without effort.

15%

5. VISUAL AIDS, PROPS, AND COSTUMES. Students use

several props, costumes, and visual aids that show
considerable work/creativity and which make the presentation
better.

10%

6. WITHIN TIME FRAME. Used time well, commercial was

within 3 to 5 minutes.

10%

TOTAL SCORE

100%

RUBRIC FOR LIVE RADIO COMMERCIAL

CRITERIA

SCORE

1. CREATIVITY. Commercial demonstrated a high level of

creativity. It was exciting and interesting. The commercial
made you want to buy the product.

25%

2. VOLUME AND CLARITY. Speaks clearly and distinctly all the

time, and mispronounces no words. Volume is loud enough to
be heard by all audience members throughout the
presentation.

25%

3. USE OF SOUND (MUSIC & SOUND EFFECTS). The

commercial effectively uses sound and music to make an
impact and helps the message of the advertisement.

25%

4. PREPAREDNESS. Students are completely prepared and

have rehearsed.

15%

5. WITHIN TIME FRAME. Used time well, commercial was

within 3 to 5 minutes.

10%

TOTAL SCORE

100%

RUBRIC FOR TELEVISION COMMERCIAL

(RECORDED VIDEO)
CRITERIA

SCORE

1. CREATIVITY. Commercial demonstrated a high level of

creativity. It was exciting and interesting. The commercial
made you want to buy the product.

25%

2. PREPAREDNESS. Students are completely prepared and

have rehearsed.

10%

3. PURPOSE OF THE PRODUCT. The commercial clearly

explains the features of the product.

25%

4. VOLUME AND CLARITY. Student uses a clear voice and

correct, precise pronunciation of terms. Student is
enthusiastic. All viewing audience can hear without effort.

15%

5. VISUAL AIDS, PROPS, AND COSTUMES. Students use

several props, costumes, and visual aids that show
considerable work/creativity and which make the presentation
better.

10%

6. WITHIN TIME FRAME. Used time well, commercial was

within 30 seconds to 1 minute.

15%

TOTAL SCORE

100%

RUBRIC FOR RADIO COMMERCIAL

(RECORDED AUDIO)

CRITERIA

SCORE

1. CREATIVITY. Commercial demonstrated a high level of

creativity. It was exciting and interesting. The commercial
made you want to buy the product.

30%

2. VOLUME AND CLARITY. Student uses a clear voice and

correct, precise pronunciation of terms. Student is
enthusiastic. All viewing audience can hear without effort.

20%

3. USE OF SOUND (MUSIC & SOUND EFFECTS). The

commercial effectively uses sound and music to make an
impact and helps the message of the advertisement.

20%

4. TECHNICAL QUALITY. Excellent technical production.

5. WITHIN TIME FRAME. Used time well, commercial was

within 30 seconds to 1 minute.

TOTAL SCORE

20%

10%

100%

RUBRIC FOR JINGLE ADVERTISEMENT

CRITERIA

SCORE

1. THEME. The jingle stays on topic throughout. Clarity of

message is present. Topic is positive and appropriate for
advertising. It served its real purpose, which is to give
information.

30%

2. MELODY AND HARMONY. The melody of the jingle is

simple and very catchy. Rhythm and melody range
appropriate and appealing.

30%

3. GROUP WORK. The entire group was involved in

composition and performance equally. All group members
ideas are always valued group demonstrates respect at all
times.

20%

4. OVER-ALL IMPACT. The jingle made a direct impact to the

listeners. It gives an impression that anyone can relate to,
and it is very timely and relevant nowadays.

20%

TOTAL SCORE

100%